Customer.io Pricing: Cost and Pricing plans

Customer.io Pricing

Free Trial

Available

Pricing Options

Premium Plans ( Subscription / Quotation Based )

Pricing Insights for Marketing Automation Software

The Average Cost of a basic Marketing Automation Software plan is $48 per month.
Customer.io pricing starts at $100/month, which is 108% higher than similar services.
45% of Marketing Automation Software offer a Free Trial Allows users to try out the software for a limited period before making a purchase decision. , while 20% offer a Freemium Model Allows users to access basic features at no cost..

Essentials $100.00 $100.00 per month

For 5K Profiles

Based Upon the Number of Profiles, the Pricing Plan Varies

Features

5K Profiles (People + Objects)
100K Emails Per Month
2 Object Types
Email and Community Support
Ad Audience Sync
Visual Workflow Builder
Data Pipelines Basic Integrations

Start Free Trial

Premium $1,000.00 $1,000.00 per month

Features

Includes Features of Essentials Plan, Plus
Custom Profile Volume & Pricing
Custom Email Volume & Pricing
10 Object Types
Premium Chat & Email Support
90-day Onboarding Support
HIPAA Compliance
Data Pipelines Premium Integrations

Start Free Trial

Enterprise Custom

Features

Includes Features of Premium Plan, Plus
Best Pricing on Profile & Email Volume
Priority Technical Support
Migration Support*
Dedicated Customer Success Manager*
Dedicated Hardware
Audit Logging & Data Governance

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Screenshots of Vendor Pricing Page

Disclaimer: The pricing details were last updated on 30/04/2025 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

Customer.io FAQs

How much does Customer.io cost?

The pricing for Customer.io starts at $100.0 per month. Customer.io has 2 different plans:

Essentials at $100.00 per month.
Premium at $1000.00 per month.

Customer.io also offers a custom plan based on the customer's request.

Learn more about Customer.io pricing.

Does Customer.io offer a free plan?

No, Customer.io does not offer a free plan.

Learn more about Customer.io pricing.

Compare Customer.io Pricing Against Competitors

Product Name	Starting Price ($)	Billed	Unit	Free Trial	Learn More
Customer.io	100	per month	-		Customer.io Pricing
Klaviyo	20	per month	-	-	Klaviyo Pricing
ActiveTrail	8	per month	-	+	ActiveTrail Pricing
MailChimp	4.45	per month	-	+	MailChimp Pricing
ActiveCampaign	15	per month	-	+	ActiveCampaign Pricing
StreamSend	-	-	-	+	StreamSend Pricing
Segmentino	-	-	-	+	Segmentino Pricing
Hubspot Marketing Hub	15	per month	-	+	Hubspot Marketing Hub Pricing
Iterable	-	-	-	-	Iterable Pricing
Zoho Marketing Automation	14	per month	-	+	Zoho Marketing Automation Pricing

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Customer.io Features

Show Feature Explanation

Marketing Automation Features

Features: The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

100%

Website Visitor Tracking

This feature allows you to analyze and understand the behavior of your website visitors.

Lead Nurturing

Timely following up with your leads in order to convert them into a prospective customer.

Lead Management

A systemized and organized way of managing all your leads and their conversation.

Landing Pages

Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email

Email Drip Campaigns

An email drip campaign helps you automatically send a series of emails at regular intervals.

Channel Management

It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible.

Campaign Segmentation

A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty.

Analytics (ROI Tracking)

ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue.

Multivariate Testing

Allows testing different variations of multiple webpage elements to find the best one among them

Lead Scoring

Lets you manage your prospective leads by scoring them on the basis of their response.