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98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is MailChimp and how does it work?
Create targeted email or ad campaigns by connecting with MailChimp, an email marketing software that specializes in making sure that your emails reach the right people at the right time. It targets your customers based on behaviour, preferences, previous purchases and also sends a series of emails with just a single API request. MailChimp enables you to reach a wider audience with its ad campaigns on Google, Facebook and Instagram. It also provides you with advanced reporting features which lets you access your sales, revenue or any other report from anywhere, anytime. Its mobile app features a number of intent-based templates that lets you create and send campaigns directly from your phone.
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97% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is MailerLite and how does it work?
MailerLite’s email marketing solution empowers people of all skill levels to create professional campaigns from start to finish at affordable pricing. Their intuitive drag and drop editors and templates make it easy to build newsletters, websites, landing pages, pop-ups and more. All without coding!. With MailerLite's powerful and free drag and drop website builder you easily create a personalized website to share your blog or brand Connect with your audience and grow your business using features like automation, surveys, e-commerce tools, A/B testing, segmentation, and an always-growing list of integrations including Wordpress, Zapier, Magento, Shopify, and more. MailerLite provides educational content like monthly webinars, tutorials and marketing guides along with fast 24/7 live customer support and a Forever Free plan.
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97% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Constant Contact and how does it work?
An email marketing software that makes your marketing campaign more powerful with its intuitive features. Its easy-to-use drag and drop interface helps you customize and build attractive looking email templates that best suits your business and audience. Its autoresponder feature allows you to send personalized emails to the right people at the right time. With Constant Contact, just add your contacts to the automate list, and it’ll automatically send them a scheduled series of pre-configured emails that will keep your audience engaged with minimal efforts. Its email tracking tools keep you updated with who’s opening, clicking or sharing your emails or social media posts in real-time.
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97% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is SendPulse and how does it work?
SendPulse is a multi-channel marketing platform delivers your message to your target audience via email, push notifications, SMS and Facebook Messenger, making your presence felt in your users’ inboxes, phones, web browsers, and social media accounts. In addition, you can also use SendPulse software to send transactional emails to your users via SMTP. These auto-generated emails are used for sending booking confirmations, order updates, notifications, and subscriptions to your user-base. You can create response email campaigns using the drag and drop editor for crafting adaptive emails using over 130 free templates. SendPulse also offers a subscription form feature that is extremely helpful in creating a database of users.
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96% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is AWeber and how does it work?
AWeber is an email marketing platform that many experts and those with the technical know-how have referred to as one of the best e-mail marketing platforms. The Email marketing software (EMS) keeps on impressing with outstanding autoresponder and its features. The EMS helps companies turn passive customers into loyal customers with live customer support via email marketing, and automation tools allowing you to choose from 100 readymade templates that run instantly and add custom tags without you having coding knowledge. The email marketing software is a popular marketing solution for the most demanding e-mail marketing operations. The platform is equipped with a better-automated autoresponder that simplifies engagement and interaction with the customer better. The system also offers advanced integration features, with crucial business platforms and tools such as WordPress, PayPal, Zendesk, and WordPress. Customer service is also one the strong point of Aweber. The company has a team of highly qualified, responsive and efficient email marketing experts. For newcomers to e-mail marketing, AWeber regularly offers live webinars for training and routing. It also provides users with data and report which will enable them to make better decisions develop and implement better strategies to succeed.
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96% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Campaign Monitor and how does it work?
An email marketing software that fuels your email marketing campaign with its intuitive drag-and-drop interface. Create emails with its email app-builder and make them look more attractive with hundreds of professionally designed templates. With Campaign Monitor, send timely emails to keep your customers engaged with its unique visual journey designer. It mines your customer’s data and sends them relevant emails that suit their individual interests. It also taps into the behavioural data of your customers that helps in building a one-to-one relationship with every subscriber. It offers you a number of tools that helps you in growing your email list and reaching a bigger audience.
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96% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Zoho Campaigns and how does it work?
Zoho Campaigns helps you to send content-rich emails and makes your email marketing campaign more effective. Its pre-designed templates and drag-and-drop editor lets you create and send attractive newsletters within minutes. Its marketing automation tools let you send follow-up emails easily and keep your audience engaged. With Zoho Campaigns, get insightful and detailed reports about your campaign performance that will help you take informed decisions. It also helps you make your email look more personalized and dynamic, so that every subscriber feels the message is only for them. It also conducts A/B Testing between two versions of your campaign to find out which one is more effective.
Read moreSW Score Breakdown
95% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is GetResponse and how does it work?
With GetResponse, watch your marketing campaign earn better returns than ever before. Create contents that your audience can’t ignore by customizing any of the 500+ predesigned templates or create a new one from scratch on your own. You can also choose from more than 1,000 free iStock images to give your email a more professional touch. GetResponse allows you to design emails that would look perfect on every device, so that you’re always delivering perfectly formatted emails. Its Perfect Timing feature ensures that your message enters your contacts’ inbox when they’re most active, so that your email is never lost or buried among other emails.
Read moreSW Score Breakdown
94% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Benchmark Email and how does it work?
Benchmark is an email marketing tool that aims to help you generate more leads and get a better ROI on your email marketing campaigns. The drag and drop editor allows you to easily create emails by moving images and content blocks into different places. All the edits you make in the email template are reflected in real time so you can see what your email will look like as you're creating it. Benchmark’s emails take advantage of the responsive design properties so your emails are automatically optimized for whatever device you’re reading them on. Benchmark also includes image editing capabilities in its email editor, so you can add effects, stickers, and messages with a range of different fonts. Benchmark also offers social media features, as well as list management functionality, while enabling you to track the success of your campaigns and produce data based on these metrics.
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94% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is CleverReach and how does it work?
CleverReach is web-based email marketing software for managing email campaigns and contacts. A cloud solution that helps companies around the world create and analyze email marketing campaigns. The email marketing campaign software with its strong experience in a targeted marketing campaign, helps you create impressive email marketing campaigns by managing up to 250 recipients and send up to 1000 messages per month, for free. With this platform you can better visualize your platform in real-time reports: simply evaluate the performance of your campaign with intuitive reports and monitor the success of your newsletters in real time. With CleverReach, you can be sure your newsletters will easily open on any device. CleverReach now has more than 210,000 customers in 152 countries. It solution offers excellent value for money, leading-edge technology and a wide range of interfaces for content management, customer relationship management and storage systems. The solution is easy to configure and ready to use in minutes. It is supported by first-rate customer service and support.
Read moreSW Score Breakdown
93% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Robly and how does it work?
Robly is a robust email marketing platform that provides swift solutions to individual companies while the latter is entirely focused on the business. With more than 8 years of experience, Robly ensures 5x list growth by replacing the traditional sign-up widget with its exit intent pop-up feature. Furthermore, when OpenGen, RoblyAI and RoblyEngage work together, companies can witness a 50% lift in openings. It also promises companies with more proprietary and open-generating technology than any other email marketing platform. Furthermore, companies are also enabled to boost open rates with one click. It allows companies to deliver each email individually and most preferably on time. Robly as an email marketing platform further improves deliverability rates, besides making it simple to slice and dice the lists for precise targeting, testing and optimisation. Organisations can track website visitors behaviour and tag & segment by prospects, customers and interests. Other notable features of Robly include campaign building, landing page building and reports. Ora A full-fledged managerial suite for your business projects Ora is an all in one project management platform, helping out teams run different types of businesses, products/services. Powerful add ons like Epics, Recurring Tasks, Task Relationships and List Actions offered by Ora help users to organise their projects in folders. Also, the most innate Kanban and Scrum solution in the industry is provided by the same. Trusted by 23000+ companies from all around the world, this platform provides completely customisable solutions for individual project management. Furthermore, with Ora users can import any project in seconds. The platform allows individuals to add clients as observers to the projects, thereby keeping the latter in the loop. A dedicated chat facility is also available with the same, featuring channels, DMs, video calls, GIFs as well as emojis. Furthermore, by using the agenda filters of Ora, business leaders can specify projects/tasks to individual team members accordingly. Integrated resource planning, time tracking & estimates, reports & time analytics along with team-based collaboration/notifications are other essential features found within.
Read moreSW Score Breakdown
93% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is iContact and how does it work?
iContact is an advanced email marketing platform having easy-to-use tools that will help you grow your audience, construct stunning emails, customize your replies and computerize your relations. It comes with toolkits that you require as a small business owner to grow your audience and connect with them proficiently. They have simple tools to match your entrepreneur mind. The enterprises can now create perfect emails from scratch or can use the in-build templates. In addition, they can create their sole space online with aesthetic and meaningful content that matches your niche. You can now automate your email replies with welcoming emails, anniversary emails, acceptance mails, and more with iContact. You can also build multi step fostering emails for new subscribers to guide them through the entire process. These new subscribers will turn into buyers. You also have the option to optimize your delivery time and send emails during crucial times. Their plan ranges from 75 dollars to 700 dollars a month purely depending upon your target and goals. In addition, they also provide a free trial to analyze their features.
Read moreSW Score Breakdown
92% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Elastic Email and how does it work?
Elastic Email is an intuitive email marketing software, using which users can generate engaging emails and also code their own templates in HTML form. The particular solution can be used to manage contact and recipient lists, besides scheduling the timing of individual marketing campaigns. An autoresponder functionality within the particular facilitates seamless connectivity with the prospect base without any manual operation. The solution enables companies to create unlimited numbers of web forms for effective lead capturing. With the pre-designed templates, offered by Elastic Email, organizations can generate landing pages of their own and accumulate multiple leads in real-time. Companies can add tags to contacts and segregate them into multiple groups using relevant parameters and bespeak content and promotional approach for better conversion. Moreover, by using Elastic Email, admin users get access to “n” number of sub-accounts that they can add within their user accounts and get the emails segmented as per their type or clients.
Read moreSW Score Breakdown
92% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is ConvertKit and how does it work?
ConvertKit is an appropriate creator marketing automation platform helping out professionals with their podcast, album, newsletter, collection and book. Influencers and website owners can depend on the particular to provide a seamless user experience, where they can foster audience growth by promoting the latest projects through beautiful landing pages, simple page links and sign up forms. Also, a powerful sales funnel and intuitive email editor made available within ConvertKit helps with hassle-free business promotions and long-lasting connections. Also, authors, coaches and musicians can depend on the particular to sell out digital subscriptions and products online. Real-time integration with external platforms like Squarespace, Teachable, Shopify, eWebinar, Automate.io, Rewardful and more are of great help. An integrated email automation tool helps out businesses with automated funnels, send targeted content to the right people, personalise subscribers’ path and segment out audiences based on their entire journey.
Read moreSW Score Breakdown
92% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Emma and how does it work?
Emma is an Email Marketing platform to enhance sales in business. A unique platform to create and send emails with advanced functions such as personalization, segmentation, and automation that is accessible to your team. It has A/B Content Testing to make your content simple, and precise, create landing pages for your email with drag and drop editor. A dashboard is available that helps to enhance your customer's experience and brand loyalty. The software has hundreds of pre-built apps and integrations, and used by 50000 teams plan, deliver, and optimize targeted email campaigns.
Read moreSW Score Breakdown
92% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Sender and how does it work?
Sender.net is email marketing software tailored for e-commerce and small business marketing. It is highly focused on user-friendly experience and interface, with features for automating processes and boosting email marketing response, which aim to save users 2x time to send beautiful newsletters. Sender brings in a wide range of features for email marketing providers like WYSIWYG email editor, drip campaigns, autoresponders, and more.
Read moreSW Score Breakdown
92% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Mailjet and how does it work?
Mailjet is an online email marketing platform that provides smart tools to make email marketing easier for organizations, businesses, professionals, and enterprises. It enables the users to track, send, and deliver transactional emails easily and effectively to promote growth and enhance the user experience of their company. Mailjet is a cloud based software that facilitates creation of responsive emails by utilising pre-defined templates, and enables collaboration with teams for easy maintenance of the work. It additionally enables the user to target clients by providing features to send relevant emails and for increasing the customer’s experience. You can monitor actionable insights and the performance to further enhance your progress. With its smart tools, it proves to be an ideal software for SMB and enterprise organizations and developers. Users additionally get features like contact management, A/B testing, auto responders, click map, event triggered mail, click through tracking, and spam check. It further can be integrated with more than 100 pre-developed apps and can be used to access newsletter templates, SMTP relay, analytics tools, and APIs with any plan. The platform offers a free trial version with upto 6000 emails per month apart from a wide range of premium plans to choose from.
Read moreSW Score Breakdown
91% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Mailrelay and how does it work?
Creating and sending emails and managing campaigns based on subscriber behaviour statistics – that’s what the MailRelay email marketing software assists you with. The pre-existing HTML templates allow you to create professional newsletters without having to acquire any technical know-how. These newsletters and email campaigns can then be sent directly from your mail client using the MailRelay SMTP server. The IP Ranges services of this email marketing software helps in improving the delivery rate of your email campaigns using automated tools for blocking spam and suspicious emails. The proprietary technology used by MailRelay for analysing customer behaviour, tracking subscriber views and clicks, as well as accessing user information, such as browser and location provides useful insights about the behavioural patterns of your user base.
Read moreSW Score Breakdown
91% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Stripo.email and how does it work?
Stripo.email allows you create HTML email templates for your business without needing any knowledge of coding. These email templates can be built using Stripo.email’s HTML email editor, and its library drag-and-drop blocks, which make up the different elements of the email, and can be saved for resuse. The templates are all built with responsive design, so they are optimized to work on any device. You can easily test the design of each template to make sure they have the look and feel you want, as well as working perfectly on a technical level, and fitting in with your brand. Stripo.email allows you to import email templates from other services you have used in the past. It also features native integrations with popular email clients including Mailchimp, Campaign Monitor, GetResponse, Outlook Braze, Constant Contact, SendGrid, and Gmail.
Read moreSW Score Breakdown
91% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Mad Mimi and how does it work?
Mad Mimi is an email marketing solution that enables organizations to create, share, and track engaging emails for their drip marketing. With a clean UI, enterprises can create focussed, appealing, mobile-friendly email templates and clone or save the particulars for future reference. With the software, enterprises can segment and manage automated suppression of bounce, unsubscribes, and other non-responsive lists of contacts. Salesforce can add recipients within the system individually, through CSV files or directly paste them from spreadsheets. Automation facility within Mad Mimi, recognizes duplicate or non-responsive entries and deletes them from the list. Organizations can customize the web forms provided by the software and embed them on their company website. Moreover, detailed analytics offered by the software facilitates a unified view of the open, click, and forwarded links, helping out enterprises map individual marketing outreach. Salesforce also gets access to pie charts and targeted information to analyse customer reaction on triggered promotions. With multiple authentication tools, including DKIP, sender ID, SPF records, feedback loops, etc., business houses can manage best practices in data sharing. In addition, Mad Mimi provides SSL encryption, similar to the mechanism used by large e-commerce business houses and banks.
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Typical Features
The Average Cost of a basic Email Marketing Software plan is $19 per month.
44% of Email Marketing Software offer a Free Trial , while 43% offer a Freemium Model .
| PRODUCT NAME | SW SCORE | AGGREGATED RATINGS |
|---|---|---|
MailChimp
|
98 | 4.1 |
MailerLite
|
97 | 4.5 |
Constant Contact
|
97 | 4.2 |
SendPulse
|
97 | 4.4 |
AWeber
|
96 | 4.3 |
Campaign Monitor
|
96 | 4.1 |
Zoho Campaigns
|
96 | 4.4 |
GetResponse
|
95 | 4.7 |
Benchmark Email
|
94 | 4.3 |
CleverReach
|
94 | 3.9 |
An Email marketing software helps a marketer to create and enhance their email marketing program. It is a service-based software that allows the marketer in building email templates send emails to a large number of people at a time and enables the marketer to promote their product through segmented email campaigns. The role of email marketing is not just sending emails, and it goes way beyond that. It helps to initiate responses thereby maintaining customer loyalty, helps to create brand awareness among potential customers which increase sales in due time.
Email marketing, when done successfully can benefit the business in multiple ways but be selecting the best email marketing software can be tricky as there are various things that one needs to keep in mind, some of them are listed below:
Typical Features
Segregates the customers into smaller groups enabling the user to send targeted emails
Ability to send emails with respect to time or user actions
Enables the user to create templates and modify and customise them later
Organizing customer data in a centralized location and handling contact details, demographics, transactions, etc.
Segregates the customers into smaller groups enabling the user to send targeted emails
Provides a library of templates to build an email
Keeps a track of links in the email opened by the customer
Scheduling an email on a specific time or auto-responding to an action
Ability to send automated emails to the contacts subscribing to the list.
Verifies the content of emails so that it doesn't end up in the spam folder
Helps to view the email while editing at the same time
Sends emails to targeted customers based on their activities
Lets you customize the elements with images, web forms, boxes, tables, etc. by simple drag and drop interface
Ability to import contacts from TXT, EXCEL, CSV formats and also can enter manually
Central repository to manage your assets like Images, PDF files, etc.,
Build sign up forms to allow website visitors to join your mailing list
Compares two versions of your website to see which one performs better
Helps to find the best sending time to engage with your customer
Allows tracking user click activity and how they interact with email
Subscribers receive the email at the exact time they are in their timezone.
Helps your team to stay top on the business everywhere
Sends email to customers who have failed to check out their cart items
Helps users to receive any new updates or the latest news from the website
Allows testing different variations of multiple webpage elements to find the best one among them
Has an inbuilt tool to set up a Facebook marketing campaign
Provides a library of free stock photos for commercial use
Allows for retargeting your customers via Google Display Network to increase conversions
Has an inbuilt tool to set up an Instagram marketing campaign
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