Iterable Pricing: Cost and Pricing plans

Iterable Pricing

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Pricing Insights for Marketing Automation Software

The Average Cost of a basic Marketing Automation Software plan is $48 per month.
45% of Marketing Automation Software offer a Free Trial Allows users to try out the software for a limited period before making a purchase decision. , while 20% offer a Freemium Model Allows users to access basic features at no cost..

Iterable Custom

Features

Activate Data
Iterable AI Suite
Orchestrate Channels
Optimize Strategy
Built for Enterprise
Engage

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Disclaimer: The pricing details were last updated on 01/05/2025 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

Iterable FAQs

How much does Iterable cost?

Iterable provides a custom pricing for their software.

Learn more about Iterable pricing.

Does Iterable offer a free plan?

No, Iterable does not offer a free plan.

Learn more about Iterable pricing.

Compare Iterable Pricing Against Competitors

Product Name	Starting Price ($)	Billed	Unit	Free Trial	Learn More
Iterable	-	-	-		Iterable Pricing
Klaviyo	20	per month	-	-	Klaviyo Pricing
Braze	-	-	-	-	Braze Pricing
Selligent	-	-	-	-	Selligent Pricing
Zoho Marketing Automation	14	per month	-	+	Zoho Marketing Automation Pricing
Integration Social	-	-	-	-	Integration Social Pricing
7Engage	15	per month	-	-	7Engage Pricing
Dynamics 365 Marketing	250	per month	-	+	Dynamics 365 Marketing Pricing
MarketingPlatform	-	-	-	+	MarketingPlatform Pricing
Customer.io	100	per month	-	+	Customer.io Pricing

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Iterable Features

Show Feature Explanation

Marketing Automation Features

Features: The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

100%

Website Visitor Tracking

This feature allows you to analyze and understand the behavior of your website visitors.

Lead Nurturing

Timely following up with your leads in order to convert them into a prospective customer.

Lead Management

A systemized and organized way of managing all your leads and their conversation.

Landing Pages

Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email

Email Drip Campaigns

An email drip campaign helps you automatically send a series of emails at regular intervals.

Channel Management

It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible.

Campaign Segmentation

A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty.

Analytics (ROI Tracking)

ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue.

Multivariate Testing

Allows testing different variations of multiple webpage elements to find the best one among them

Lead Scoring

Lets you manage your prospective leads by scoring them on the basis of their response.