What is Analytics (ROI Tracking)?

Analytics is the method of analyzing data in the database to discover valuable consumer insights that companies can act on. Software integrated with analytics become more intelligent in their understanding of customers, allowing you to make data-driven decisions.

Software with Analytics (ROI Tracking)

PRODUCT NAME	SW SCORE (OUT OF 100)	AGGREGATED RATINGS (OUT OF 5)
ActiveCampaign	98	4.6
Klaviyo	95	4.3
Adobe Marketo Engage	93	4
Omnisend	93	4.1
EngageBay	92	4.7
Ontraport	92	4.4
OutboundEngine	92	3.5
SharpSpring	91	4.3
MoEngage	91	4.3
WebEngage	91	4.5

Related Features

Campaign Segmentation

Social media segmentation is breaking down your audience demographics within and between different social media platforms. It gives you an understanding of the different groups of people using various social media channels so you know which channels to employ to reach those groups.

Channel Management

Social media management is the process of creating, publishing, promoting, and managing content across social media channels like Facebook, Instagram, Pinterest, YouTube, more.

Email Drip Campaigns

Email drip campaigns are series of automated emails sent to people who take a specific action. You may choose the number of emails to send and the rate at which they are sent for any given action. These emails can be customized by including information such as the recipient's name and detailed references to the action they took. For example, you might submit a drip campaign to someone who registers for your online course. You might also use abandoned cart emails to give a drip campaign to people who add an item to their online cart but don't buy it.

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