Home/Mobile Analytics Software/AppsFlyer
Updated on: May 31, 2020
What is AppsFlyer ?
AppsFlyer - Mobile Analytics Software : SaaSworthy.com
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95% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

AppsFlyer

A Solution to Measure your Mobile Business
(135 Ratings) Write Review

AppsFlyer software is a Mobile Attribution, and Marketing Analytics platform to gain better decisions. Manage Marketing campaigns to measure and improve your retargeting ROI. Create a deep link to sends every user to the optimal destination across every platform. Monitor your performance with the Mobile App. Small, Medium and Large companies make use of the software.

AppsFlyer Features Show All Features

AppsFlyer Technical details

Support 24/7 (Live rep) Business Hours Online Customer Type Freelancers Large Enterprises Medium Business Small Business
API Location / Phone Number San Francisco, CA / (415) 636-9430
Deployment SaaS/Web/Cloud Mobile - Android Mobile - iOS Category Mobile Analytics Software

AppsFlyer Pricing

Pricing ModelFree Trial , Subscription
Basic
Custom

Pay as you go, starter pricing

Features

  • Best-in-Class Attribution
  • OneLink Deep Linking
Custom
Custom

Measure Everything that Matters to Your Business

Features

  • Measurement at Scale
  • Validation Rules
  • Live Alerts
  • Audiences
  • Protect360
  • Custom Dashboard
  • Integrated Pivot Tables
  • Omni-Channel LTV
  • OneLink API
  • Dedicated Success Manager
  • Powerful APIs
  • Data Locker

Contact the vendor to get the latest pricing detail.

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AppsFlyer Pricing
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Disclaimer: The pricing details were last updated on 05/07/2019 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

AppsFlyer FAQs

AppsFlyer is Mobile Analytics Software. AppsFlyer offers the following functionalities:

  • A/B Testing
  • Cohort Analysis
  • Retention Tracking
  • Revenue Tracking
  • Push Notifications
  • Event Tracking

Learn more about AppsFlyer features.

AppsFlyer provides a custom pricing for their software.

Learn more about AppsFlyer pricing.

No, AppsFlyer does not offer a free plan.

Learn more about AppsFlyer pricing.

Yes, AppsFlyer provides API.

Ask the Community View Community

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AppsFlyer Reviews

OVERALL RATING
4.1
Based on 135 Rating(s)
Rating Distribution
  • 105
  • 16
  • 5
  • 9
  • 0
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frustratteeddSource : apps.apple.com
(Reviewed on 31 March 2020)
Think Twice

If you are new to apps. Read the fine print and wait before you use AppsFlyer.

...more
Denis MutskySource : trustradius.com
(Reviewed on 13 January 2020)
Great third-party analytics for app of any size.

Use Cases and Deployment Scope

We use AppsFlyer as a third-party analytics tool. We gather all essential data from several advertising sources like Google Ads, Twitter, Facebook, and Apple Search Ads. That helps us to understand our main KPIs by channel, campaign and even ad creative in order to either double down on what's working well for us or just stop unnecessary waste of money.

Pros and Cons

  • Seamless integration with Facebook Ads, Google and Twitter Ads
  • Affordable pricing structure
Edit
  • Customer Support is very very slow
  • Create better user guides and manuals

Likelihood to Recommend

AppsFlyer is a well-suited substitution of Google's Firebase that allows you to track your digital marketing efforts and optimize as necessary. Also it provides tools for deep link management.
Read Denis Mutsky's full review

...more
Cristi BSource : g2crowd.com
(Reviewed on 07 January 2020)
"Trustworthy tool for mobile app media attribution and optimization"

What do you like best?

The deep-linking capabilities, possibility to work with different agencies, easy to build API scripts to source the data.

What do you dislike?

Small issues with the geo-location service as some countries might be missing.

Recommendations to others considering the product:

I recommend you to have a clear objective of the app before setting it up as it is important to start with it in your mind

What problems are you solving with the product? What benefits have you realized?

Appsflyer helped me and my team to analyze & optimize the performance of the media campaigns for the mobile app performance and provide detailed reports to the interested stakeholders.

...more
Michal PSource : g2crowd.com
(Reviewed on 30 December 2019)
"Best mobile attribution platform on the market"

What do you like best?

When running multi-channel UA on mobile, there's no better partner than Appsflyer. The quality of data, support, documentation, accuracy of attribution are simply the best on the market right now. Although we're using Appsflyer purely for attribution and syncing data with other partners, the reporting and analytics can be really helpful for other clients.

What do you dislike?

With the amount of data we're tracking it can be difficult sometimes to comply with the API policies that Appsflyer has.

Recommendations to others considering the product:

When starting with Appsflyer, start small. Don't try to implement everything right from the start, since it can be get overwhelming.

What problems are you solving with the product? What benefits have you realized?

Thanks to Appsflyer we were able to solve the data discrepancies within different tools and dashboards which helped us focus on the things that matter.

...more
Eran YSource : g2crowd.com
(Reviewed on 24 December 2019)
"I love AppsFlyer"

What do you like best?

Reliability, support, selection of networks to integrate with, custom dashboards.

We have 10+ apps, lots of platforms, in-app-events and other complications - AppsFlyer handles that well.

What do you dislike?

It's not easy to create a graph of the in-app-event over time (like the user acquisition trend). Other than that pretty happy.

Recommendations to others considering the product:

Look no further.

What problems are you solving with the product? What benefits have you realized?

Basically all attribution related problems, attribution models for multiple platforms, overview of several apps - combined data, etc.

...more
Andy KSource : g2crowd.com
(Reviewed on 24 December 2019)
"Great measurement & attribution platform"

What do you like best?

Appsflyer helps us to measure and optimize our app user acquisition activity with a very friendly and easy to use UI

What do you dislike?

That the Appsflyer data locker is not included in the basic plan

Recommendations to others considering the product:

Go for it and include protect360 in your plan

What problems are you solving with the product? What benefits have you realized?

Mobile attribution

...more
Ondrej TSource : g2crowd.com
(Reviewed on 23 December 2019)
"Easy to use, working with professionals from Appsflyer is easy"

What do you like best?

Whole dashboard is easy to use, whole in app events, help from support

What do you dislike?

When Google is trying something new with their UAC is not possible to use Appsflyer because Google want from you to use their firebase.

Recommendations to others considering the product:

Appsflyer is really good but I think there are other companies too.

What problems are you solving with the product? What benefits have you realized?

We have problem with in app ads and tracking the users from our in house ads

...more
Július VSource : g2crowd.com
(Reviewed on 23 December 2019)
"Best mobile attribution platform out there"

What do you like best?

If you are looking for a mobile attribution platform, look no further. Appsflyer has it all and everything works perfectly with any integrated partner you can think of. Its great option for attribution, event tracking, analytics, fraud detection and many more. Also the support is great, you are treated like a valuable customer. Keep it up Appsflyer.

What do you dislike?

While relying heavily on UA, the only thing I dislike is we have to pay for the non-organic installs. But hey, its still one of the cheapest options out there.

Recommendations to others considering the product:

If you are looking for a mobile attribution platform, look no further. Appsflyer has it all and everything works perfectly with any integrated partner you can think of. Its great option for attribution, event tracking, analytics, fraud detection and many more. Also the support is great, you are treated like a valuable customer. Keep it up Appsflyer.

What problems are you solving with the product? What benefits have you realized?

Thanks to Appsflyer we realized how the event tracking in the game is so important and it heavily impacted our UA in a very positive way.

...more
Verified UserSource : trustradius.com
(Reviewed on 04 December 2019)
One of the best MMP's available

Use Cases and Deployment Scope

Currently being used by four different teams including DevOps, product, social, and UA teams. It helps with tracking installs from various channels and ad networks on all app activity pre and post-install. This allows us to see which channels are profitable and ROI positive vs which channels are worth considering pausing. We also leverage AppsFlyer's Protect360 to combat fraud and set up various custom validation rules for mistargeting. Our social team leverages OneLink and deep linking to promote a specific section of our app for easy navigation.

Pros and Cons

  • Easy partner integration and set-up.
  • Protect360 gives you all the data you need to understand where you're seeing fraud.
  • Lots of customization on making sure you're not paying for any bogus installs.
  • Ability to download massive data from data locker for marketers to slice and dice the data however they need to.
  • CSM are amazing and are very proactive in making sure clients needs are addressed in timely manner.
Edit
  • Reporting can get bit tricky since there's lots of raw reporting data which you can download from but only 2-3 of them are very useful out of all.
  • AppsFlyer at times blocks legitimate installs causing more issues for us marketers.
  • Pivot table feature crashes all the time.

Likelihood to Recommend

If you're in the business of buying traffic for your app, then you need a Mobile Measurement Platform (MMP) like AppsFlyer to measure paid and organic app installs. If you're e-commerce who does not have a supporting app then there's no reason for you to use AppFlyer. In this case, you would most likely use Google Analytics.
Read this authenticated review

...more
Dominic PlamondonSource : play.google.com
(Reviewed on 03 November 2019)

Great app, but since last update, crash directly after open it. Reinstall didn't fixed the issue

...more
Read All Reviews

Videos on AppsFlyer

OneLink by AppsFlyer
OneLink by AppsFlyer
DeviceRank: The Next Generation Of Mobile Fraud Protection

AppsFlyer Screenshots

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