AppsFlyer

About AppsFlyer

Deep Dive with Clara AI

AppsFlyer is an attribution platform that allows marketers and advertisers to manage, measure, and analyze which campaigns drive results. With its accurate data and customer-centric approach, it’s the number one choice of leading brands. It promises deep integrations with every media source including marketing platforms such as Google, Twitter, and Facebook. The pre-configured postbacks send all the right engagement data to partners, thus helping users to build advanced audience campaigns. With the real-time TV attribution feature, users can measure the impact of TV campaigns and can also streamline efforts by using deep integrations with WyWym TvTvm Adalyser, Shazam, and TvTy. The overview dashboard is designed in a way so that it can help marketers to make strategic decisions about their mobile marketing performance. Users can protect their business from mobile ad fraud with enterprise-grade protection. The platform’s deep linking technology helps brands to create the best experience across every digital touchpoint with its email, social, SMS, referrals, and web-to-app features.

Screenshots & Videos

Pricing

Free Trial Not Available
Offers Free-forever and Custom plan.
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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

93%
Reviews

93%
Momentum

69%
Popularity

99%

Platforms Supported

Browser Based (Cloud)
Mobile App (Android, iOS)

Organization Types Supported

All (Small, Medium, Large)
Freelancers

API Support

Available

Modes of Support

24/7 (Live rep), Business Hours, Online

AppsFlyer Features

Show Feature Explanation

Show Missing Features

Mobile Analytics Features

Features: The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

93%

Event Tracking

Identifies the important events happening in your application

Push Notifications

Allows you to send messages that pops-up on user's mobile device

Revenue Tracking

Tracks the revenue of income in your application

Retention Tracking

Tracks the user retention rate

Cohort Analysis

Identifies relationship between characteristics of users and their behaviours

A/B Testing

Compares two versions of your website to see which one performs better

Funnel Analysis

Helps in analyzing and understanding the user's journey stepwise to reach informed decisions, for ensuring better web outcomes.

AppsFlyer Pricing

Free Trial

Not available

Pricing Options

Freemium ( Limited Features )

Premium Plans ( Quotation Based )

Zero Free

Features

Deep Linking & Store Redirects
Deferred Deep Linking
iOS Universal Links & Android App Links
Custom Short Links & branded Links
Referrals & User Invites
Social Media Landing Pages
QR Codes
Open DSR API
Self-service Support

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Growth Others

7¢ / Conversion

Features

Includes Features of Zero Plan, Plus
Mobile Attribution
Mobile & Multi-touch Attribution
SKAN & iOS 14.5+ Measurement/GBRAID
Advanced Web-to-app Attribution
Cohort & Retention Reports
Custom Dashboards
Basic LTV Analytics
Basic Fraud Protection
Marketing Analytics Tools
Data Report Export
Aggregated Data API
AppsFlyer Mobile App
Tech & Media Partner Integrations
Email Support

Start Free Trial

Enterprise Custom

Features

Includes Features of Growth Plan, Plus
Cross-platform Attribution
Cross-platform & Web Attribution
CTV & OTT Attribution
Deep Linking API
ROI Measurement
Enterprise-grade Fraud Protection
Audience Segmentation
A/B Split Testing
Incrementality Testing
Raw Data Query & APIs
Data Governance at Scale
Agency Integrations
Migration & Onboarding Support
Dedicated Customer Success Manager
Access to Advanced Online & Onsite Training
Phone Support

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Screenshots of Vendor Pricing Page

Disclaimer: The pricing details were last updated on 24/01/2025 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

Learn more about AppsFlyer Pricing

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AppsFlyer Reviews

User Sentiments

Accurate Attribution, Extensive Integrations, Comprehensive Reporting, Effective Fraud Prevention

High Pricing, Complex User Interface, Technical Support Issues, Limited Data Export

Do You Use AppsFlyer?

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Review Summary

Users appreciate AppsFlyer's robust set of features, including its attribution capabilities, fraud protection, and ability to track ROI. They also praise its user-friendly interface, comprehensive reporting options, and excellent customer support. However, some users have reported occasional technical glitches and a somewhat steep learning curve. Overall, AppsFlyer is a reliable and feature-rich platform for tracking and analyzing marketing campaigns, particularly for mobile apps.

Pros

Enhanced user acquisition and retargeting capabilities.
Robust attribution and analytics to optimize marketing campaigns.
Easy integration with various marketing platforms.

Cons

Can be complex to set up and manage for nontechnical users.
Pricing can be high for some businesses.

AppsFlyer Reviews

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AppsFlyer Screenshots

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AppsFlyer FAQs

Is AppsFlyer Public or Private?

AppsFlyer is a privately held company co‑founded in Israel in 2011 and now based in San Francisco. It is not publicly traded, though it has raised significant funding, including a $210 million Series D that valued the company at $1.6 billion in 2020.

What is the rate limit for AppsFlyer?

AppsFlyer enforces both real-time rate limits (per second/minute) and larger daily or monthly quotas, depending on the API used.

The general API rate limit is 500 requests per second, or 30,000 per minute, per account.

The OneLink API for creating, editing, or deleting links also applies a monthly cap of 7.5 million requests per account.

Reporting APIs carry their own quotas. For example, the Pull API for aggregated data allows 1 call per minute per app (for 2-day ranges), or up to 120 calls per day per account for longer date ranges.

What is AppsFlyer used for?

AppsFlyer is Mobile Analytics Software. AppsFlyer offers the following functionalities: