AppsFlyer

Name: AppsFlyer
Rating: 4.38 (1062 reviews)

About AppsFlyer

AppsFlyer is an attribution platform that allows marketers and advertisers to manage, measure, and analyze which campaigns drive results. With its accurate data and customer-centric approach, it’s the number one choice of leading brands. It promises deep integrations with every media source including marketing platforms such as Google, Twitter, and Facebook. The pre-configured postbacks send all the right engagement data to partners, thus helping users to build advanced audience campaigns. With the real-time TV attribution feature, users can measure the impact of TV campaigns and can also streamline efforts by using deep integrations with WyWym TvTvm Adalyser, Shazam, and TvTy. The overview dashboard is designed in a way so that it can help marketers to make strategic decisions about their mobile marketing performance. Users can protect their business from mobile ad fraud with enterprise-grade protection. The platform’s deep linking technology helps brands to create the best experience across every digital touchpoint with its email, social, SMS, referrals, and web-to-app features.

Screenshots & Videos

Pricing

Free Trial Not Available
Offers Free-forever and Custom plan.
View Detailed Pricing

SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

93%
Reviews

93%
Momentum

73%
Popularity

99%

Platforms Supported

Browser Based (Cloud)
Mobile App (Android, iOS)

Organization Types Supported

All (Small, Medium, Large)
Freelancers

API Support

Available

Modes of Support

24/7 (Live rep), Business Hours, Online

AppsFlyer Features

Show Feature Explanation

Show Missing Features

Mobile Analytics Features

Features: The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

93%

Event Tracking

Identifies the important events happening in your application

Push Notifications

Allows you to send messages that pops-up on user's mobile device

Revenue Tracking

Tracks the revenue of income in your application

Retention Tracking

Tracks the user retention rate

Cohort Analysis

Identifies relationship between characteristics of users and their behaviours

A/B Testing

Compares two versions of your website to see which one performs better

Funnel Analysis

Helps in analyzing and understanding the user's journey stepwise to reach informed decisions, for ensuring better web outcomes.

AppsFlyer Pricing

Free Trial

Not available

Pricing Options

Freemium ( Limited Features )

Premium Plans ( Subscription / Quotation Based )

Pricing Plans

Zero Free

Features

12K conversions upon sign up
30-day trial of premium add ons
Deep linking and custom redirection
iOS Universal Links & Android App Links
Custom short links and branded links
Web-to-app banners (Smart Banners)
Referrals and user invites
Social media landing pages
QR codes
Basic marketing analytics
Email service provider integrations
Self-service support

Growth Others

6¢ / conversion

Features

Everything in Zero, plus:
Mobile attribution
Cohort and retention reports
Custom dashboard creation
Customizable campaign performance alerts
Basic LTV analytics
Basic ad spend reporting
Deferred deep linking
Basic fraud protection
Marketing analytics tools
Data report export
AppsFlyer mobile app
Tech & media partner integtations
Email support

Enterprise Custom

Features

Everything in Growth, plus custom solutions including:

Cross-device and web attribution
Web-to-app attribution
TV and OTT attribution
Ad revenue attribution
Conversion path visualization
Cost aggregation
OneLink deep linking API*
Audience segmentation
A/B testing
Incrementality testing
Complete fraud protection
Professional fraud analysis
Raw data and APIs
Agency integrations
Dedicated customer success manager
Migration & onboarding support
Advanced online & onsite training access
Phone support

Screenshots of Vendor Pricing Page

Disclaimer: The pricing details were last updated on 02/12/2021 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

Learn more about AppsFlyer Pricing

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AppsFlyer Reviews

User Rating

4.4/5 (Based on 1,062 Ratings)

Rating Distribution

Excellent
46.5%
Very Good
47.2%
Average
5.1%
Poor
0.6%
Terrible
0.7%

User Sentiments

Accurate Attribution, Extensive Integrations, Comprehensive Reporting, Effective Fraud Prevention

High Pricing, Complex User Interface, Technical Support Issues, Limited Data Export

Do You Use AppsFlyer?

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Review Summary

Users appreciate AppsFlyer's robust set of features, including its attribution capabilities, fraud protection, and ability to track ROI. They also praise its user-friendly interface, comprehensive reporting options, and excellent customer support. However, some users have reported occasional technical glitches and a somewhat steep learning curve. Overall, AppsFlyer is a reliable and feature-rich platform for tracking and analyzing marketing campaigns, particularly for mobile apps.