Home/Mobile Analytics Software/AppsFlyer
Updated on: October 17, 2019
What is AppsFlyer ?
AppsFlyer - Mobile Analytics Software : SaaSworthy.com
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AppsFlyer

A Solution to Measure your Mobile Business
(55 Ratings) Write Review

AppsFlyer software is a Mobile Attribution, and Marketing Analytics platform to gain better decisions. Manage Marketing campaigns to measure and improve your retargeting ROI. Create a deep link to sends every user to the optimal destination across every platform. Monitor your performance with the Mobile App. Small, Medium and Large companies make use of the software.

AppsFlyer Features Show All Features

AppsFlyer Technical details

Support 24/7 (Live rep) Business Hours Online Customer Type Freelancers Large Enterprises Medium Business Small Business
API Contact San Francisco, CA / (415) 636-9430
Deployment SaaS/Web/Cloud Mobile - Android Mobile - iOS Category Mobile Analytics Software

AppsFlyer Pricing

Pricing ModelFree Trial , Subscription
How much does AppsFlyer cost ?
AppsFlyer provides a custom pricing for their software.
Basic
Custom

Pay as you go, starter pricing

Features

  • Best-in-Class Attribution
  • OneLink Deep Linking
Custom
Custom

Measure Everything that Matters to Your Business

Features

  • Measurement at Scale
  • Validation Rules
  • Live Alerts
  • Audiences
  • Protect360
  • Custom Dashboard
  • Integrated Pivot Tables
  • Omni-Channel LTV
  • OneLink API
  • Dedicated Success Manager
  • Powerful APIs
  • Data Locker

Contact the vendor to get the latest pricing detail.

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Disclaimer: The pricing details were last updated on 05/07/2019 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

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AppsFlyer Reviews

OVERALL RATING
4.2
Based on 55 Rating(s)
Rating Distribution
  • 46
  • 8
  • 1
  • 0
  • 0
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Source : g2crowd.com
(Reviewed on 29 April 2019)
"to many hidden fee"

What do you like best?

my experience with appsflyer is good User experience dashboard and good account handling. Custom dashboard in appsflyer is awesome !

What do you dislike?

detail location like city is unavailable in this platform. we can get the detail in the raw data and it suburb. need extra time to extract it.

there are hidden fee like data locker and pivot. i think data locet and pivot should be basic feature in this platform

Recommendations to others considering the product:

before use purchase appsflyer, please consider if your business is need to know location performance or not. because to know in this platform is difficult or need more time to extract location

What problems are you solving with the product? What benefits have you realized?

Know ROI each ads, cohort, compare ads acquisition and retargeting performance, retention report, onelink management is awesome

...more
Source : g2crowd.com
(Reviewed on 29 April 2019)
"Best Attribution platform"

What do you like best?

It has almost every affiliate integrated on the platform which makes it easier for Advertiser's. Their attribution helps us in identifying the ROI of individual Affiliates and optimize our spends accordingly

What do you dislike?

It would have been helpful for universal attribution including self attribution platforms like Facebook & Google and increase in Lookback period more than 2 years

Recommendations to others considering the product:

It's a good platform for Advertiser's with High spends and volumes

What problems are you solving with the product? What benefits have you realized?

We are able to optimise our campaigns based on Affiliates ROI and pay to last attributes Affiliates

...more
Source : g2crowd.com
(Reviewed on 29 April 2019)
"Huge app analytics database "

What do you like best?

trackable events and marketing campaigns, deeplinks and dashboard

What do you dislike?

It logs me off of my account too frequently and doesn't have an intuitive user interface.

What problems are you solving with the product? What benefits have you realized?

We're trying to increase our trial to premium conversion rate.

...more
Source : g2crowd.com
(Reviewed on 27 April 2019)
"Good UX and Analytical approach"

What do you like best?

It provides good dashboards with necessary insights,

Will give different analytical approaches and viewpoints,

You can navigate yourself easily among different dashboards to find what you need,

And the feature of creating customized dashboards which is really helpful.

What do you dislike?

In the section which you can receive the raw data, it took too much time and can't set a periodic email to somebody else.

Also, if we could give our partners' viewer access for example to their tracker to see their performance like Adjust platform, it could help so much.

What problems are you solving with the product? What benefits have you realized?

The main reason is doing app campaigns which give us the ability to compare different providers and allocate our budget better.

Also, it gives us the ability to check the user journey or funnel and find the issues in the app steps.

...more
Source : g2crowd.com
(Reviewed on 25 April 2019)
"Straight-forward and Intuitive"

What do you like best?

Ease of navigation, and the dashboard. Great account service.

What do you dislike?

I'd like to be able to view both platforms together.

Recommendations to others considering the product:

Talk to customers that have switched from one service to AppsFlyer, and ask what they like better, and what they miss about the other service.

What problems are you solving with the product? What benefits have you realized?

Reducing the number of SDKs in our app. Transparency with advertising platforms. OneLink is awesome.

...more
Source : g2crowd.com
(Reviewed on 24 April 2019)
"Good attribution platform"

What do you like best?

Appsflyer is part of my every day life in a growth role. I love how simple the dashboard is and everything is easy to use. Onelinks are actually pretty awesome too and powerful. We are running a full fledge affiliate program off of it.

But above all, I love the people at Appsflyer. Our CSM J is a complete rockstar and very responsive and helpful. Thanks J!

What do you dislike?

Appsflyer doesn't have a program for start ups, so I find it costly. And I also find it to be a little too much nickel and dime conversations if you want access to more data.

Also I wished the TV attribution was a lot more seamless. It unfortunately didn't work at all for us.

What problems are you solving with the product? What benefits have you realized?

We are mobile first and mobile only company, so appsflyer solves all attribution and marketing problems for us to help us decide on our marketing strategy.

...more
Source : g2crowd.com
(Reviewed on 24 April 2019)
"Generally covers all the attribution for all my user acquisition needs and displays the KPIs well"

What do you like best?

Easy to look at all install data in the overview dash, and also provides an activity dash for non-cohorted metrics/KPIS.

What do you dislike?

Tracking organic post-install attribution costs extra.

The dashes are split into apps (by platform) which makes it tedious to go back and forth between the same app on different platforms.

Retargeting campaign costs are available on the Overview dash, while the revenues are logged under the re-targeting dash, so I need to export the data to see performance.

What problems are you solving with the product? What benefits have you realized?

Attribution for UA.

Optimizing my campaigns across different/overlapping networks in a consolidated view.

...more
Source : g2crowd.com
(Reviewed on 23 April 2019)
"Great Attribution Tool"

What do you like best?

Easy integration with thousands of partners for acquisition and retargeting attribution. Great dashboards that combine Android & iOS data together for easy analysis. Support levels are great!

What do you dislike?

Their deeplinking feature needs work. Once you choose a currency in settings, you cant change it.

Recommendations to others considering the product:

Ensure your events setup is thorough when integrating. Reach out to Appsflyer account management team and try work out a better deal, they are open to it if your organisation is heading in the right direction.

What problems are you solving with the product? What benefits have you realized?

Attribution for app acquisition and retention is easily managed. I don't question the data as we have control of the events postbacks to partners.

...more
Source : g2crowd.com
(Reviewed on 23 April 2019)
"Sr. UA Manager"

What do you like best?

I love the dashboard and the navigation in it.

I also love the fact that we see almost real time data

Last thing is that we rarely need your support's help. Most of the time things work as they should

What do you dislike?

The reporting API, and the connection with Singular reporting often breaks and it is actually the main pain point of our activity.

What problems are you solving with the product? What benefits have you realized?

Real time data helps me make real time decisions and catch campaign malfunctions pretty fast.

It is useful especially with short-term campaigns where we need to limit the amount of installs.

...more
Source : g2crowd.com
(Reviewed on 23 April 2019)
"pro and cons of appsflyer"

What do you like best?

simple and clean UX design and data will be readable for normal people.

What do you dislike?

location detail is not avalable. for example city, region, sub urban. etc. in raw data is only sub urban based on post code. please improve this point..

Recommendations to others considering the product:

improve feature like location

What problems are you solving with the product? What benefits have you realized?

we can track digital media spend until we get ROI & LTV

...more
Read All Reviews

Videos on AppsFlyer Youtube Official Channel

OneLink by AppsFlyer
OneLink by AppsFlyer
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AppsFlyer Screenshots

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