Klaviyo Pricing: Cost and Pricing plans

Klaviyo Pricing

Free Trial

Not available

Pricing Options

Freemium ( Limited Features )

Premium Plans ( Quotation Based / Subscription )

Pricing Insights for Marketing Automation Software

The Average Cost of a basic Marketing Automation Software plan is $48 per month.
Klaviyo pricing starts at $20/month, which is 58% lower than similar services.
44% of Marketing Automation Software offer a Free Trial Allows users to try out the software for a limited period before making a purchase decision. , while 18% offer a Freemium Model Allows users to access basic features at no cost..

Pricing Plans

Free Free

Perfect for Getting Started and Trying out the Klaviyo Platform.

Features

500 Monthly Email Sends
150 Monthly SMS/MMS Credits
Built-in Reporting Dashboards
Email Support (First 60 Days)

Email $20.00 $20.00 per month

For Active Profiles: 251 – 500 & SMS/MMS Credits: 150

Based Upon the Number of Active Profiles & SMS/MMS Credits, the Pricing Plan Varies

Grow Faster with Smarter Email Marketing that Personalizes at Scale.

Features

Customer Profiles with All-time Data
350+ Built-in Integrations
Built-in Reporting Dashboards
Email Support
Generative AI to Create Content Fast

Email and SMS $20.00 $20.00 per month

For Active Profiles: 251 – 500 & SMS/MMS Credits: 150

Based Upon the Number of Active Profiles & SMS/MMS Credits, the Pricing Plan Varies

Take Marketing Further by Reaching Customers through both Email and SMS.

Features

Customer Profiles with All-time Data
350+ Built-in Integrations
Built-in Reporting Dashboards
Email Support
Generative AI to Create Content Fast
Multi-channel Segmentation

Screenshots of Vendor Pricing Page

Disclaimer: The pricing details were last updated on 30/04/2025 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

Klaviyo FAQs

How much does Klaviyo cost?

The pricing for Klaviyo starts at $20.0 per month. Klaviyo has 2 different plans:

Email at $20.00 per month.
Email and SMS at $20.00 per month.

Klaviyo also offers a Free Plan with limited features.

Learn more about Klaviyo pricing.

Does Klaviyo offer a free plan?

Yes, Klaviyo offers a free plan.

Learn more about Klaviyo pricing.

Compare Klaviyo Pricing Against Competitors

Product Name	Starting Price ($)	Billed	Unit	Free Trial	Learn More
Klaviyo	20	per month	-		Klaviyo Pricing
Omnisend	16	per month	-	-	Omnisend Pricing
Hubspot Marketing Hub	15	per month	-	+	Hubspot Marketing Hub Pricing
MailChimp	4.45	per month	-	+	MailChimp Pricing
Flodesk	35	per month	-	+	Flodesk Pricing
Brevo	8.08	per month	-	+	Brevo Pricing
Odoo Marketing Automation	12	per month	-	-	Odoo Marketing Automation Pricing
Ackwire	45	per month	-	+	Ackwire Pricing
Contactspot	-	-	-	-	Contactspot Pricing
Zoho Marketing Automation	14	per month	-	+	Zoho Marketing Automation Pricing

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Klaviyo Features

Show Feature Explanation

Marketing Automation Features

Features: The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

100%

Website Visitor Tracking

This feature allows you to analyze and understand the behavior of your website visitors.

Lead Nurturing

Timely following up with your leads in order to convert them into a prospective customer.

Lead Management

A systemized and organized way of managing all your leads and their conversation.

Landing Pages

Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email

Email Drip Campaigns

An email drip campaign helps you automatically send a series of emails at regular intervals.

Channel Management

It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible.

Campaign Segmentation

A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty.

Analytics (ROI Tracking)

ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue.

Multivariate Testing

Allows testing different variations of multiple webpage elements to find the best one among them

Lead Scoring

Lets you manage your prospective leads by scoring them on the basis of their response.