Home/Marketing Automation Software/Klaviyo
Updated on: February 25, 2021
What is Klaviyo ?
Klaviyo - Marketing Automation Software : SaaSworthy.com
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Klaviyo

Manage Business with Marketing Tool
(765 Ratings) Write Review

Klaviyo is a platform used to build sales with for online business. Customize brand and build contact list by engaging your audiences with email and mobile experiences. The software offers a predictive tools to optimize customer experience across any channel. Measure the performance of your team and business with real-time activity reports. It integrates with Shopify, WooCommerce, Magento, and more. Marketers, Small, Medium and Large companies make use of the software.

Klaviyo Features Show All Features

Klaviyo Technical details

Support Business Hours Online Customer Type Large Enterprises Medium Business Small Business
API Location / Phone Number Boston, MA / (800) 338 1744
Deployment SaaS/Web/Cloud Mobile - Android Mobile - iOS Category Marketing Automation Software

Klaviyo Pricing

Pricing ModelQuotation Based
Email
Custom

Features

  • Best-in-class Segmentation and Personalization
  • Pre-built Automations and Flow Builder
  • Data Science and Analytics
  • Unlimited A/B Testing
  • One-click integrations
  • ROI-based reporting
  • Facebook and Instagram advertising

Based upon the Number of Contacts the pricing plan varies.

SMS
Custom

Pay-as-you-go pricing

Features

  • 50 free messages
  • Automatic consent management
  • Quick, powerful text message personalization
  • SMS revenue attribution
  • US numbers only
  • MMS at no additional cost
Email and SMS
Custom

Features

  • Manage all messaging from a single screen
  • Understand ROI of each channel
  • Communicate on every customer’s preferred channel
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Disclaimer: The pricing details were last updated on 10/07/2020 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

Klaviyo FAQs

Klaviyo is Marketing Automation Software. Klaviyo offers the following functionalities:

  • Analytics (ROI Tracking)
  • Campaign Segmentation
  • Channel Management
  • Email Drip Campaigns
  • Lead Management
  • Lead Nurturing
  • Website Visitor Tracking

Learn more about Klaviyo features.

Klaviyo provides a custom pricing for their software.

Learn more about Klaviyo pricing.

No, Klaviyo does not offer a free plan.

Learn more about Klaviyo pricing.

Yes, Klaviyo provides API.

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Klaviyo Reviews

OVERALL RATING
4.3
Based on 765 Rating(s)
Rating Distribution
  • 76.6 %
  • 18.2 %
  • 2.1 %
  • 0.4 %
  • 2.7 %
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MattsSource : trustpilot.com
(Reviewed on 15 December 2020)
Top-notch email service

Top-notch email service. Has just about the most integrations of any provider; allows us to centralize almost all of our email sending (we're on the BigCommerce platform). Have used for 3.5 years with consistently high deliverability rates and minimal critical bugs. Lots of features have been added and enhanced over the years.

...more
Bob SSource : g2crowd.com
(Reviewed on 02 November 2020)
"Klaviyo has the best email marketing experience."

What do you like best?

It has many attractive templates to consolidate great email marketing work. It has given a lot of continuity and success to the advertising process, there is definitely no better software than this to make the best campaigns. I really like the price, the interface and how fast the software is.

What do you dislike?

There are certain details that I have not liked, for example the process of integration with software such as Magento has been very laborious.

Recommendations to others considering the product:

I have recommended the product for email marketing purposes, it is very good and excellent. The price will leave you amazed. We simply managed to make a solid and highly competitive profit in terms of marketing.

What problems are you solving with the product? What benefits have you realized?

Undoubtedly the program has allowed us to offer excellent functionality in email marketing. Our sales and new customer acquisition has been increased since we have been using the software. Klaviyo has given an overall benefit, we managed to establish a great compatibility with our interests.

...more
Alex CSource : g2crowd.com
(Reviewed on 15 October 2020)
"Klaviyo is essential for automating your emails"

What do you like best?

I was originally using MailChimp for my online business because of its easy integration with Shopify and cheap rates. In my opinion, Klaviyo offers better segmentation, customization, and automation of emails. Our open rates are higher, and more importantly, our emails are automated now so it's mostly hands off.

What do you dislike?

It can take a while to get the hang of without connecting with an agent or taking a webinar. I found MailChimp a little easier to just pick up with no experience, but Klaviyo takes more training, trial and error, and research. Overall, totally worth the switch and time invested.

What problems are you solving with the product? What benefits have you realized?

Instead of manually sending out batch emails every week, Klaviyo has totally automated multiple flows for us and freed up some time. Where Shopify typically only offers 1-2 abandon cart emails and 1-2 welcome emails, Klaviyo gives you the option to build out flows that can keep your subscribers engaged with you for weeks or even months. Our abandon cart reminder went from 1 email to 5+, our welcome email for new customers turned into a welcome series, which frees up time to build out campaigns and one-off emails while Klaviyo does the heavy lifting.

...more
Donald DSource : g2crowd.com
(Reviewed on 10 October 2020)
"Klaviyo makes your job easier!"

What do you like best?

I like this Klaviyo tool because it has a variety of functions that you use when doing marketing quickly and easily. The good thing about this application is that you can configure the emails your way, using a large number of default templates or you can create your own. Also one of its functions that most catches my attention and that I use the most is that of segmentation. On the other hand, I can create a contact list having a greater order on the clients and possible clients of the different campaigns.

What do you dislike?

I think that the interface of the tool can be improved because if you are a person with little experience it may be difficult for you to understand it, although with a little practice you get used to it and it becomes easy to use.

Recommendations to others considering the product:

I recommend this tool because without a doubt it will help you get many more clients in less time and in an easy and organized way.

What problems are you solving with the product? What benefits have you realized?

This tool has helped us to increase our sales and contracts because we have been able to reach more clients and be in contact with previous clients in order to show them our new offers, plans among others. It has also been useful because it has been possible to create customer lists and it helps us to maintain order so that we can work in a better way and save much more time. It also allows us to see how our marketing campaign is working so that we can improve it and see how much scope it has.

...more
Purvi MSource : g2crowd.com
(Reviewed on 13 September 2020)
"Email marketing made easy"

What do you like best?

It's easier to modify your company's email marketing efforts according to your requirements with so many options available to edit and add the required customisations

What do you dislike?

The default currency is set to $ and there are minimal/no options to change it

Recommendations to others considering the product:

Add more options for currencies

What problems are you solving with the product? What benefits have you realized?

Been using it for my company's email marketing for a while now and all the features have made it easy for me to implement it

...more
Lyonne DSource : g2crowd.com
(Reviewed on 02 September 2020)
"Powerful email marketing"

What do you like best?

Klaviyo is more than impressive when it comes to managing our e-commerce inquiries, and it certainly is a good value for its price. Easy to set up and use, Klaviyo has a very precise segmentation included in its software and helps us get all our promotions enough relevance for our marketing campaigns and it’s one of my favorite tools that Klaviyo includes in the platform. Asides from that, it offers nice functionality among all features and I can choose from existing templates to save time (which all of them are very complete and are not lacking of essential information like other templates), and also create my own email templates that I can use whenever I want for specific email campaigns.

What do you dislike?

Some of the advanced features are difficult to understand at first, but nevertheless, it is a great software that benefits me in many ways.

Recommendations to others considering the product:

I would recommend to use the email designs as much as possible as they always work in your favor.

What problems are you solving with the product? What benefits have you realized?

My experience with Klaviyo has been positive since day one, and I’ve noticed pretty good changes in my workflow and our marketing strategies ever since. Because it’s easy to integrate this software with others like Zoho and Shopify, we get a lot of advantages from that. Mostly, the process in which Klaviyo works makes it easy for us to send weekly newsletters to our subscribers, send promotional emails and target the right customers every week. While Klaviyo is not the cheapest software out there, I feel like all the advanced features that it offers are worth the price and are really valuable. I really like how the segmentation works in this software and it’s not like any other I have used before.

...more
Rachel LSource : g2crowd.com
(Reviewed on 20 August 2020)
"The best program for email campaigns"

What do you like best?

Klaviyo is super user friendly and easy to figure out, but does not sacrifice any power to do so. You can create templates, use graphics, include copy, and anything else you need. Scheduling and lists make sending emails out super easy, and analytics make tracking clicks and sales super simple.

What do you dislike?

There could be a LITTLE more fluidity when it comes to layout design, but it definitely gets the job done.

Recommendations to others considering the product:

I recommend it! I have used some other email marketing programs and this is definitely my favorite.

What problems are you solving with the product? What benefits have you realized?

Not only can we plan our email campaigns better, but we can see exactly how they perform! The analytics make a huge difference for small businesses like ours.

...more
Ahemad SSource : g2crowd.com
(Reviewed on 08 August 2020)
"Segmentation Product with easy Integration with Shopfy Store and Facebook."

What do you like best?

Klaviyo offers easy access to its features which allows easy functionality adjustment to fit the required usability.

Easy analyzing and reporting through this tool and simple workflow building and excellent on contacts list segmenting.

Quite easy for Emails templates creation and Email Automation setting since Klaviyo is the best Emails marketing platform and it offers free version for the first trial and the technical support they offer is quit responsive and helpful to their customers.

What do you dislike?

None. On my side Klaviyo is the only useful and productive emails marketing software and an easy product to set up.

Recommendations to others considering the product:

Klaviyo is the the most productive tool for its powerful integration with different advertising and marketing platforms and very simple to use.

What problems are you solving with the product? What benefits have you realized?

Analyzing.

Report production.

Marketing through various channels like Emails and other social media platforms.

...more
Administrator in AutomotiveSource : g2crowd.com
(Reviewed on 29 July 2020)
"Easy to use and reliable"

What do you like best?

Easy to use and stats. It's a very intuitive system and easy to use. We set it up and it does its job.

What do you dislike?

There isn't anything I've found that I dislike.

Recommendations to others considering the product:

An easy to use platform which will give you the stats you need to adjust your email marketing.

What problems are you solving with the product? What benefits have you realized?

Easy to use and set it and forget it.

...more
User in PublishingSource : g2crowd.com
(Reviewed on 14 July 2020)
"Outstanding Enterprise Email Solution"

What do you like best?

Klaviyo is the most utilized email platform with Shopify, and for good reason. The native integration with our store was a breeze, and special kudos go to the dedicated on-boarding manger we had for transitioning from our other ESP and warming our new ips. Few things go flawlessly, but this did.

What do you dislike?

I'm still getting used to the dashboard and features, but I have had some difficulties in identifying new to list versus previous subscribers.

What problems are you solving with the product? What benefits have you realized?

Automated workflows based on user engagement on the ecom site has been a game changer for us.

...more
Read All Reviews

Klaviyo Screenshots

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