What do you like best?
Klaviyo is more than impressive when it comes to managing our e-commerce inquiries, and it certainly is a good value for its price. Easy to set up and use, Klaviyo has a very precise segmentation included in its software and helps us get all our promotions enough relevance for our marketing campaigns and it’s one of my favorite tools that Klaviyo includes in the platform. Asides from that, it offers nice functionality among all features and I can choose from existing templates to save time (which all of them are very complete and are not lacking of essential information like other templates), and also create my own email templates that I can use whenever I want for specific email campaigns.
What do you dislike?
Some of the advanced features are difficult to understand at first, but nevertheless, it is a great software that benefits me in many ways.
Recommendations to others considering the product:
I would recommend to use the email designs as much as possible as they always work in your favor.
What problems are you solving with the product? What benefits have you realized?
My experience with Klaviyo has been positive since day one, and I’ve noticed pretty good changes in my workflow and our marketing strategies ever since. Because it’s easy to integrate this software with others like Zoho and Shopify, we get a lot of advantages from that. Mostly, the process in which Klaviyo works makes it easy for us to send weekly newsletters to our subscribers, send promotional emails and target the right customers every week. While Klaviyo is not the cheapest software out there, I feel like all the advanced features that it offers are worth the price and are really valuable. I really like how the segmentation works in this software and it’s not like any other I have used before.