Home/Tag Management Software/Google Tag Manager
Updated on: December 8, 2021

What is Google Tag Manager ?

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Google Tag Manager - Tag Management Software
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98% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Google Tag Manager

The most accessible and trusted Tag Management Software
(470 Ratings) Write Review

The Google Tag Manager is among the most widely used Tag Management Software since it can be integrated very easily and can be set up in a few minutes. It supports ‘Firebase’, which allows mobile app support with partners such as Tune, Kochava, AppsFlyer, etc. The software API can provide access to the Tag Manager configuration for authorised users. It can be used to collaborate with the entire organisation and workspaces. Google Tag Manager allows the publishing of different environments so as to ensure smooth working. The Tag Manager 360 allows more tagging access, though the access levels to certain pages are defined. Besides these, it comes with the feature to create and update tags for the site analytics, conversation tracking and remarketing. Another noteworthy feature is Tag Pausing, which is temporary disabling of the tag. Also, it allows the users to maintain the security of the site by enabling Tag Blacklisting, which is among the primary features to look for while choosing a Tag Management software.

Google Tag Manager Features Show All Features

Google Tag Manager Technical details

Support Online Customer Type Large Enterprises Medium Business Small Business
API NA Location / Phone Number Mountain View, California
Deployment SaaS/Web/Cloud Category Tag Management Software
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Google Tag Manager Pricing

Pricing ModelFreemium , Quotation Based
Tag Manager
Free

Plan Features

  • Multi-user Support
  • Rule-based triggers
  • Support for Google and non-Google tags
  • Supports web, mobile app, and accelerated Mobile Pages (AMP)
  • Workspaces for concurrent tagging projects - 3
  • User and account administration
  • Support and Services - Self-service Help Center and community forums
Tag Manager 360
Custom

Plan Features

  • Multi-user Support
  • Rule-based triggers
  • Support for Google and non-Google tags
  • Supports web, mobile app, and accelerated Mobile Pages (AMP)
  • Workspaces for concurrent tagging projects - Unlimited
  • Approval Workflows
  • Zones for large-scale implementations and to controlled access to tagging
  • User and account administration
  • Support and Services - Self-service Help Center and community forums

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Disclaimer: The pricing details were last updated on 07/06/2019 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

Learn more about Google Tag Manager pricing.

Google Tag Manager Alternatives Google Tag Manager Alternatives

92% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
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TagCommander
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Launch by Adobe
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Crownpeak TagControl
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Qubit OpenTag
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DataTrue
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Tag Inspector
Tag Inspector Tag Inspector is a tag auditing platform. It helps marketers testing, audit, managing tags, and... read more
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AnyTrack
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AnyTrack any track is a futuristic conversion tracking and attribution monitoring platform enabling... read more
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Tag Governance
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Google Tag Manager Reviews

OVERALL RATING
4.5
Based on 470 Rating(s)
Rating Distribution
  • 71.5 %
  • 23.6 %
  • 4.5 %
  • 0 %
  • 0.3 %
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Videos on Google Tag Manager

Google Tag Manager Overview
Google Tag Manager Overview
Installing the Google Tag Manager Container Snippet
Create a Google Analytics Page View Tag with Google Tag Manager

Google Tag Manager Screenshots

Google Tag Manager Demo - Tag Manager is free and easy to use
Google Tag Manager Demo - Tag Manager is free and easy to use
Google Tag Manager Demo - Tag Manager is free and easy to use
Google Tag Manager Demo - Tag Manager is free and easy to use
Google Tag Manager Demo - Tag Manager is free and easy to use

Google Tag Manager FAQs

Google Tag Manager is Tag Management Software. Google Tag Manager offers the following functionalities:

  • Version Control
  • Analytics
  • Tag Library
  • Tag Pause
  • Tag Blacklist
  • Data Privacy
  • Mobile App Support
  • Native App Support
  • Simple Deployment
  • Turnkey Integration
  • Custom JavaScript Tags
  • Preview Mode

Learn more about Google Tag Manager features.

No, Google Tag Manager does not provide API.


Disclaimer

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