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About Google Tag Manager

The Google Tag Manager is among the most widely used Tag Management Software since it can be integrated very easily and can be set up in a few minutes. It supports ‘Firebase’, which allows mobile app support with partners such as Tune, Kochava, AppsFlyer, etc. The software API can provide access to the Tag Manager configuration for authorised users. It can be used to collaborate with the entire organisation and workspaces. Google Tag Manager allows the publishing of different environments so as to ensure smooth working. The Tag Manager 360 allows more tagging access, though the access levels to certain pages are defined. Besides these, it comes with the feature to create and update tags for the site analytics, conversation tracking and remarketing. Another noteworthy feature is Tag Pausing, which is temporary disabling of the tag. Also, it allows the users to maintain the security of the site by enabling Tag Blacklisting, which is among the primary features to look for while choosing a Tag Management software.

Screenshots & Videos

Google Tag Manager Demo - Tag Manager is free and easy to use
Google Tag Manager Demo - Tag Manager is free and easy to use
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Video Thumbnail
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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read More

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read More
  • Reviews
  • Momentum
  • Popularity

Platforms Supported

  • Browser Based (Cloud)

Organization Types Supported

  • All (Small, Medium, Large)

API Support

  • NA

Modes of Support

  • Online

Google Tag Manager Features

Tag Management Features

  • Features: The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read More

Preview Mode

Preview the actual firing of tags and triggers before deploying to live site

Custom JavaScript Tags

Create custom Javascript tags to collect data about how a user interacts with your site

Turnkey Integration

Pre-built tags that are available without scripting and coding

Simple Deployment

Makes the deployment and firing of new tags very simple

Native App Support

Supports tag management on native applications

Mobile App Support

Supports tag management on mobile applications remotely

Data Privacy

Enables data protection by keeping the tags privacy compliant

Tag Blacklist

Enables the user to restrict a type of tag to be deployed on a site

Tag Pause

Enables the user to pause tags temporarily

Tag Library

Offers a repository of pre-configured tags for online properties


Allows integration with other analytical tools or has it inbuilt

Version Control

It gives the team the ability to recall specific versions of a document, code, content, file, or folder that records changes over time.

Google Tag Manager Pricing

Free Trial

Not available

Pricing Options

Freemium ( Limited Features )

Premium Plans ( Quotation Based )

Pricing Plans

Screenshots of Vendor Pricing Page

Pricing screenshot

Disclaimer: The pricing details were last updated on 07/06/2019 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

Learn more about Google Tag Manager Pricing.

Google Tag Manager Alternatives

View All Google Tag Manager Alternatives

Google Tag Manager Reviews

User Rating

4.6/5 (Based on 510 Ratings)

Ratings Distribution

  • Excellent

  • Very Good

  • Average

  • Poor

  • Terrible


Do You Use Google Tag Manager?

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Review Summary

Both TrustRadius and G2 reviewers praise Google Tag Manager for its user-friendly interface, ease of implementation, and comprehensive features. Reviewers also highlight the helpfulness of Google's customer support and the extensive documentation available. However, some reviewers mention the complexity of the tool and the need for technical expertise to fully utilize its capabilities. Additionally, there have been occasional concerns about the reliability of the tool and minor bugs that can sometimes arise.


  • Easy to use and implement, even for beginners.
  • Powerful and flexible, with a wide range of features and integrations.
  • Offers comprehensive tracking and reporting capabilities.
  • Can help improve website performance and user engagement.


  • May require some technical expertise to set up and manage.
  • Can be overwhelming for users who are new to tag management.
  • Potential for errors if tags are not implemented correctly.
  • Can slow down website performance if not properly configured.

Google Tag Manager User Reviews

AI-Generated from the text of User Reviews

Videos on Google Tag Manager

Google Tag Manager Screenshots

Google Tag Manager FAQs

What is Google Tag Manager used for?

Google Tag Manager is Tag Management Software. Google Tag Manager offers the following functionalities:

  • Preview Mode
  • Custom JavaScript Tags
  • Turnkey Integration
  • Simple Deployment
  • Native App Support
  • Mobile App Support
  • Data Privacy
  • Tag Blacklist
  • Tag Pause
  • Tag Library
  • Analytics
  • Version Control

Learn more about Google Tag Manager features.

What are the top alternatives for Google Tag Manager?

Does Google Tag Manager provide API?

No, Google Tag Manager does not provide API.

Google Tag Manager Contact

Vendor Details

Mountain View, California

Contact Details

Not available

Social Media Handles

Not available


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