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Home/Tag Management Software/Google Tag ManagerUpdated on: January 29, 2023
Google Tag Manager - Tag Management Software
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98% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Google Tag Manager

The most accessible and trusted Tag Management Software
(543 Ratings) Write Review

What is Google Tag Manager and how does it work? The Google Tag Manager is among the most widely used Tag Management Software since it can be integrated very easily and can be set up in a few minutes. It supports ‘Firebase’, which allows mobile app support with partners such as Tune, Kochava, AppsFlyer, etc. The software API can provide access to the Tag Manager configuration for authorised users. It can be used to collaborate with the entire organisation and workspaces. Google Tag Manager allows the publishing of different environments so as to ensure smooth working. The Tag Manager 360 allows more tagging access, though the access levels to certain pages are defined. Besides these, it comes with the feature to create and update tags for the site analytics, conversation tracking and remarketing. Another noteworthy feature is Tag Pausing, which is temporary disabling of the tag. Also, it allows the users to maintain the security of the site by enabling Tag Blacklisting, which is among the primary features to look for while choosing a Tag Management software.

Google Tag Manager Features Show All Features

Google Tag Manager Technical details

Support Online Customer Type Large Enterprises Medium Business Small Business
API NA Location / Phone Number Mountain View, California
Deployment SaaS/Web/Cloud Official Website https://marketingplatform.google.com/about/tag-manager/
Category Tag Management Software

Google Tag Manager Pricing

Pricing ModelFreemium , Quotation Based
Tag Manager
Free

Plan Features

  • Multi-user Support
  • Rule-based triggers
  • Support for Google and non-Google tags
  • Supports web, mobile app, and accelerated Mobile Pages (AMP)
  • Workspaces for concurrent tagging projects - 3
  • User and account administration
  • Support and Services - Self-service Help Center and community forums
Tag Manager 360
Custom

Plan Features

  • Multi-user Support
  • Rule-based triggers
  • Support for Google and non-Google tags
  • Supports web, mobile app, and accelerated Mobile Pages (AMP)
  • Workspaces for concurrent tagging projects - Unlimited
  • Approval Workflows
  • Zones for large-scale implementations and to controlled access to tagging
  • User and account administration
  • Support and Services - Self-service Help Center and community forums

Contact the Vendor for Detailed Pricing Information

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Google Tag Manager Pricing
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Disclaimer: The pricing details were last updated on 07/06/2019 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

Learn more about Google Tag Manager pricing.

Google Tag Manager Alternatives Google Tag Manager Alternatives

73% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More UTM Manager
UTM Manager UTM Manager software is a platform used to create links with UTM tags. The software offers smart... read more
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98% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Google Analytics
(8928 RATINGS) Google Analytics Google Analytics is the most popularly used web analytics tool for tracking and comparing... read more
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91% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Tealium iQ
(278 RATINGS) Tealium iQ Tealium IQ is a new age tag management system, which is powered by 1,000+ turnkey vendor... read more
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98% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Segment
(431 RATINGS) Segment Segment is a customer data analytics and management solution that helps you understands customer... read more
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88% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Google Search Consol...
(302 RATINGS) Google Search Consol... Google Search Console is a comprehensive web service that helps users with website traffic... read more
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85% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Launch by Adobe
(33 RATINGS) Launch by Adobe The Adobe Launch Tag Management Software comes with a unified technology that is built on one... read more
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84% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Qubit OpenTag
(18 RATINGS) Qubit OpenTag Qubit Opentag provides an effortless tag deployment solution to the marketers to help them with... read more
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84% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Magic Pixel
Magic Pixel Client-side tagging or server-side tagging, get started, and track every customer move. First-party... read more
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84% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Ensighten Manage
(10 RATINGS) Ensighten Manage Ensighten is the global cybersecurity software that provides clients with complete protection from... read more
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83% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Tag Inspector
Tag Inspector Tag Inspector is an easy-to-use tag administration platform that guarantees that all of your... read more
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Google Tag Manager Reviews

OVERALL RATING 4.5 Based on 543 Rating(s)
Rating Distribution
  • 72 %
  • 23.5 %
  • 4.3 %
  • 0 %
  • 0.3 %
SHARE YOUR EXPERIENCE Write a Review
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Videos on Google Tag Manager

Google Tag Manager Overview
Google Tag Manager Overview
Installing the Google Tag Manager Container Snippet
Create a Google Analytics Page View Tag with Google Tag Manager

Google Tag Manager Screenshots

Google Tag Manager Demo - Tag Manager is free and easy to use
Google Tag Manager Demo - Tag Manager is free and easy to use
Google Tag Manager Demo - Tag Manager is free and easy to use
Google Tag Manager Demo - Tag Manager is free and easy to use
Google Tag Manager Demo - Tag Manager is free and easy to use

Google Tag Manager FAQs

Google Tag Manager is Tag Management Software. Google Tag Manager offers the following functionalities:

  • Preview Mode
  • Custom JavaScript Tags
  • Turnkey Integration
  • Simple Deployment
  • Native App Support
  • Mobile App Support
  • Data Privacy
  • Tag Blacklist
  • Tag Pause
  • Tag Library
  • Analytics
  • Version Control

Learn more about Google Tag Manager features.

Here`s a list of the best alternatives for Google Tag Manager:

  1. UTM Manager
  2. Google Analytics
  3. Tealium iQ
  4. Segment
  5. Google Search Console

No, Google Tag Manager does not provide API.

Articles on Google Tag Manager

Top 8 Tag Management Software For Small Businesses to Use in 2022
Free and Open-Source Software Top 8 Tag Management Software For Small Businesses to Use in 2022 A tag is a brief snippet of code, generally provided by a third-party vendor, that businesses place... read more

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