Google Tag Manager

About Google Tag Manager

The Google Tag Manager is among the most widely used Tag Management Software since it can be integrated very easily and can be set up in a few minutes. It supports ‘Firebase’, which allows mobile app support with partners such as Tune, Kochava, AppsFlyer, etc. The software API can provide access to the Tag Manager configuration for authorised users. It can be used to collaborate with the entire organisation and workspaces. Google Tag Manager allows the publishing of different environments so as to ensure smooth working. The Tag Manager 360 allows more tagging access, though the access levels to certain pages are defined. Besides these, it comes with the feature to create and update tags for the site analytics, conversation tracking and remarketing. Another noteworthy feature is Tag Pausing, which is temporary disabling of the tag. Also, it allows the users to maintain the security of the site by enabling Tag Blacklisting, which is among the primary features to look for while choosing a Tag Management software.

Screenshots & Videos

Google Tag Manager Demo - Tag Manager is free and easy to use

Pricing

Free Trial Not Available
Offers Free-forever and Custom plan.
View Detailed Pricing

SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

100%
Reviews

91%
Momentum

73%
Popularity

70%

Platforms Supported

Browser Based (Cloud)

Organization Types Supported

All (Small, Medium, Large)

API Support

NA

Modes of Support

Online

Google Tag Manager Features

Show Feature Explanation

Tag Management Features

Features: The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

100%

Preview Mode

Preview the actual firing of tags and triggers before deploying to live site

Custom JavaScript Tags

Create custom Javascript tags to collect data about how a user interacts with your site

Turnkey Integration

Pre-built tags that are available without scripting and coding

Simple Deployment

Makes the deployment and firing of new tags very simple

Native App Support

Supports tag management on native applications

Mobile App Support

Supports tag management on mobile applications remotely

Data Privacy

Enables data protection by keeping the tags privacy compliant

Tag Blacklist

Enables the user to restrict a type of tag to be deployed on a site

Tag Pause

Enables the user to pause tags temporarily

Tag Library

Offers a repository of pre-configured tags for online properties

Analytics

Allows integration with other analytical tools or has it inbuilt

Version Control

It gives the team the ability to recall specific versions of a document, code, content, file, or folder that records changes over time.

Google Tag Manager Pricing

Free Trial

Not available

Pricing Options

Freemium ( Limited Features )

Premium Plans ( Quotation Based )

Pricing Plans

Tag Manager Free

Plan Features

Multi-user Support
Rule-based triggers
Support for Google and non-Google tags
Supports web, mobile app, and accelerated Mobile Pages (AMP)
Workspaces for concurrent tagging projects - 3
User and account administration
Support and Services - Self-service Help Center and community forums

Tag Manager 360 Custom

Plan Features

Multi-user Support
Rule-based triggers
Support for Google and non-Google tags
Supports web, mobile app, and accelerated Mobile Pages (AMP)
Workspaces for concurrent tagging projects - Unlimited
Approval Workflows
Zones for large-scale implementations and to controlled access to tagging
User and account administration
Support and Services - Self-service Help Center and community forums

Contact the Vendor for Detailed Pricing Information

Screenshots of Vendor Pricing Page

Disclaimer: The pricing details were last updated on 07/06/2019 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

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Google Tag Manager Reviews

User Rating

4.4/5 (Based on 1,359 Ratings)

Rating Distribution

Excellent
48.1%
Very Good
45.8%
Average
4.9%
Poor
1.3%
Terrible
0.1%

User Sentiments

Easy Tag Implementation, Centralized Tag Management, Improved Website Speed, Extensive Integrations

Steep Learning Curve, Limited Support, Complex Tag Setup for Advanced Use Cases, Occasional UI/UX Issues

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Review Summary

Both TrustRadius and G2 reviewers praise Google Tag Manager for its user-friendly interface, ease of implementation, and comprehensive features. Reviewers also highlight the helpfulness of Google's customer support and the extensive documentation available. However, some reviewers mention the complexity of the tool and the need for technical expertise to fully utilize its capabilities. Additionally, there have been occasional concerns about the reliability of the tool and minor bugs that can sometimes arise.