The main function of a marketing automation software is automating your entire marketing campaign. This software comes with a bundle of tools and features that help you manage and convert your leads effectively. These softwares can also be integrated with other marketing tools or apps so that you can have everything you need under one roof.
ActiveCampaign is designed by combining the all-around abilities of marketing automation, email marketing and Customer Relationship Management automation. It is suitable for any business size. With the phenomenal drag-and-drop interface, you can send beautiful newsletters, build and design email... read more
SharpSpring is a Marketing Automation tool used to drive more leads and optimize sales. Build a visual workflow. Engage leads, and score them, page tracking, fit and more. The software integrates with Salesforce, SurveyMonkey, Shopify, Zapier, and more.
Marketo software is a Marketing Software platform to businesses of all sizes. Marketo Engage is a part of Adobe Experience Cloud solution for lead management and B2B marketers to optimize customer experiences. Build automated marketing campaigns across channels that engage your customers in a... read more
Pardot is a Marketing Automation tool used to generate more pipeline, and sales to close more deals. Build data-driven programs to optimize customer experience by making simple decisions at each step. Turn sales data into marketing action by triggering campaign. Optimize marketing workflows with... read more
A cloud-based marketing platform designed for small and midsize businesses as well as entrepreneurs. It provides skillful professional marketing services to the businesses and enables to manage and optimize advertising campaigns, run search engine optimization programs and analyze online marketing... read more
This simple yet intuitive drag-and-drop interface of InfusionSoft enables you to seamlessly create your own marketing campaign. It automatically sends personalized emails and messages to each and every contact of yours increasing the chances of converting them into potential leads. You can also get... read more
Act-On enables you to take control of your marketing campaign instead of relying on developers with its easy to use landing pages and forms. Its lead scoring and lead nurturing tools help you convert leads into prospective customers. Conduct A/B testing between your messaging strategies and get to... read more
WebEngage is a cloud-based marketing application that boasts enterprise-grade capabilities and improves user retention. The software has target messaging capability and data personalization, by which it delivers only relevant messages to customers. In addition to this, it has journey designer... read more
Drip is an email marketing automation tool. A simple to use, intuitive tool - Drip helps users to connect and engage their customers on a personal level with a smarter ecommerce managing system. With a flexible API, simple migration and a large collection of integrations, Drip is able to adapt to... read more
Autopilot offers a set of tools and features that help you to automate your marketing programme. It lets you send emails, SMS, in-app messages and postcards to your leads and customers. WIth Autopilot, create your very own marketing automation journeys from following up with new leads to requesting... read more
A good marketing team along with an effective marketing automation software is a lethal combination. When it comes to picking the right marketing automation software, you must keep the following factors in mind:
Always use the free trial version, if available, and get an idea about the software before actually buying it.