The main function of a marketing automation software is automating your entire marketing campaign. This software comes with a bundle of tools and features that help you manage and convert your leads effectively. These softwares can also be integrated with other marketing tools or apps so that you can have everything you need under one roof.
Wrike pricing: Starts at $9.8. Offers Free-forever and Custom plan.
Wrike transforms how teams work together to maximize performance, accelerate business growth, and improve customer experience. Wrike’s marketing automation functionality helps make it the most versatile collaborative work management program, allowing you to do the best work of your life. read more
EngageBay pricing: Starts at $10.39. Offers Free-forever plan.
EngageBay is a smart, affordable, and integrated all-in-one marketing, sales, and service software with free CRM. It is designed for small businesses and startups. The marketing bay has rich features such as Lead Capture Forms, Landing Pages, Email Marketing, Rich Email Templates and more. read more
ActiveCampaign pricing: Starts at $9.0.
ActiveCampaign is designed by combining the all-around abilities of marketing automation, email marketing and Customer Relationship Management automation. It is suitable for any business size. With the phenomenal drag-and-drop interface, you can send beautiful newsletters, build and design email... read more
Adobe Marketo Engage pricing: Adobe Marketo Engage Offers Custom plan.
Marketo is a best in class marketing automation software that helps companies involved in various sectors to enhance their customers’ experience and encourage them to visit again at their store. It helps companies to identify and engage the right customers by tracking their behaviour. The... read more
Pardot pricing: Starts at $1250.0.
Pardot offers a B2B marketing automation tool built on Salesforce. Its features include Lead Management, Smarter Lead Generation, Email Marketing, Sales Alignment, ROI Reporting, and Artificial Intelligence capabilities. It allows users to build intelligent, data-driven programs for the exact... read more
Klaviyo is a platform used to build sales with for online business. Customize brand and build contact list by engaging your audiences with email and mobile experiences. The software offers a predictive tools to optimize customer experience across any channel. Measure the performance of your team... read more
Ontraport pricing: Starts at $79.0.
Ontraport is a CRM, sales, and marketing platform that lets users build, automate, and scale their vision for sales and marketing. It ensures all user data and tools are in one platform, which means users can quickly launch their ideas. Using sales and CRM tools, users can better track their... read more
Act-On pricing: Starts at $900.0.
Act-On enables you to take control of your marketing campaign instead of relying on developers with its easy to use landing pages and forms. Its lead scoring and lead nurturing tools help you convert leads into prospective customers. Conduct A/B testing between your messaging strategies and get to... read more
WebEngage pricing: WebEngage Offers Custom plan.
WebEngage is a customer data platform and marketing automation suite that makes user engagement and retention simplified and highly effective for consumer tech enterprises and SMBs. The platform helps brands drive more revenue from their existing customers and anonymous users through highly... read more
Drip pricing: Starts at $19.0.
Drip is an email marketing automation tool. A simple to use, intuitive tool - Drip helps users to connect and engage their customers on a personal level with a smarter ecommerce managing system. With a flexible API, simple migration and a large collection of integrations, Drip is able to adapt to... read more
Omnisend pricing: Starts at $13.0. Offers Free-forever and Custom plan.
Omnisend is an eCommerce marketing automation tool that helps you to improve sales by combining several channels into your marketing strategy. It allows the user to integrate various channels within the same automation workflow. Boost your email marketing campaigns with the help of email blasts,... read more
A good marketing team along with an effective marketing automation software is a lethal combination. When it comes to picking the right marketing automation software, you must keep the following factors in mind:
Always use the free trial version, if available, and get an idea about the software before actually buying it.