MEET CLARA - THE AI BEHIND SMARTER SOFTWARE CHOICES
Best Marketing Automation Software At A Glance
98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is ActiveCampaign and how does it work?
ActiveCampaign is designed by combining the all-around abilities of marketing automation, email marketing and Customer Relationship Management automation. It is suitable for any business size. With the phenomenal drag-and-drop interface, you can send beautiful newsletters, build and design email campaigns to engage their audience, thereby converting more contacts into customers. It also lets you connect and collaborate with the users through their forums as well as other social media platforms. ActiveCampaign pricing plans are affordable and they also offer discounts to the non-profit organizations.
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User Sentiment
Chicago, Illinois
Live Since 2003
95% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is EngageBay and how does it work?
Engagebay is software for growing businesses to streamline their marketing, sales, and services under one roof. It offers powerful email marketing which lets businesses create fully customizable email marketing communications to send to their target audience. With the use of the software, one can fully automate routine and manual tasks to increase efficiency and nurture their audience in the right way. It also includes a CRM and sales dashboard that helps to organize all potential contacts, track deals, and the sales pipeline without having to use another tool for the same. A helpdesk is also offered as a package, using which customers can reach out to the businesses and get their queries resolved. All of this is provided without compromising on quality for any single tool. Another way to look at it would be to consider it as a cheaper alternative to Hubspot for small- and medium-sized businesses.
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User Sentiment
Mountain House, California
Live Since 2018
94% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Klaviyo and how does it work?
Klaviyo is a marketing automation software developed to help businesses of every size from entrepreneurs to iconic brands in building sales for their online businesses. It allows customers to deliver amazing user experiences across email and other channels. It helps businesses to have their own marketing strategies and information to share with their customers. The brand provides its customers with the best category segmentation and customization as well as pre-built automation and traffic generators; the company uses data science and analysis, one-click integration, and provides ROI-based reports. The brand also provides ads on Facebook and Instagram to attract more traffic. Klaviyo helps clients store all business data in the same system that provides them with an experience; they allow new experiments and business start-ups, and they allow existing companies to grow faster in a way that they can control and manage. The brand has a unique packaging calculation method. The brand has not specified a fixed amount of the plan, but instead creates a personalized plan based on the client's needs.
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User Sentiment
Boston, MA
Live Since 2012
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SaaSworthy’s own chatbot that helps you find, compare, and choose better in seconds.94% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is ActiveDEMAND and how does it work?
A flexible marketing platform that is designed for the digital marketing agencies and SMB organizations to promote their products and services. The features offered by ActiveDEMAND include email marketing, call tracking, appointment scheduling, lead scoring, event marketing, behavioural segmentation, landing pages, social media and much more. With powerful newsletters and special promotions, you can retain old customers and expand the horizon of your business network. It enables businesses to boost marketing efforts through streamlining campaign management and attribution reporting. Besides, it also integrates your business with other businesses and marketing applications.
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User Sentiment
Alberta, Canada
Live Since 2012
94% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Marketing 360 and how does it work?
A cloud-based marketing platform designed for small and midsize businesses as well as entrepreneurs. It provides skillful professional marketing services to the businesses and enables to manage and optimize advertising campaigns, run search engine optimization programs and analyze online marketing performance. With its UXi website platform and Natural Listing Ads feature, it drives more sales and expands your visibility in organic search results on various search engines. The Social Targeting Ads feature increases brand awareness while the on-demand marketing services lets you leverage the talents of highly skilled professionals (marketers, developers, designers, writers) as needed.
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93% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is User.com and how does it work?
User.com is an intuitive marketing and sales automation software. The platform is held in high esteem for providing the best omnichannel user experience that presents the right message for the right user at the right time. User.com entirely automates a plethora of activities starting from lead generation to sales, besides taking care of the administrative operations while manual labour can be focused on selling only. It caters to all sections of a client organisation and that includes the sales, along with management, marketing, customer and employee support. Quick integrations make it easier for User.com to play along with the preloaded applications in the system and it further captures the behaviour of users with visitor trackers and detailed visitor timelines. That ultimately equip team members with all sorts of accurate data about their customers. Migrating or switching to User.com is again an easy and convenient process that might take a minimum of ten to fifteen hours. User.com brings all information, conversations and deals on a single, interactive platform.
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User Sentiment
Warsaw, Poland
Live Since 2015
93% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Ortto and how does it work?
Use no-code integrations to unlock data from marketing, finance, support, sales, and product into a single customer profile to reveal actions that are important to business. Powerful segmentation allows to target audiences based on any combination of demographic, firmographic, behavioral, event-based and transactional data.
SW Score Breakdown
92% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is SharpSpring and how does it work?
SharpSpring is a market automation tool developed to automate the process of lead generation and sales optimization for small, medium, and large size businesses. It promotes the growth of your business by helping you in engaging leads, scoring them, tracking pages, fit and much more. SharpSpring is an industry leading software that can be integrated with many major softwares, like Zapier, Survey Monkey, Salesforce, and Shopify. It enables you to create a visual workflow along with providing ROI tracking of your business. The software additionally provides detailed analytics and website visitor tracking in order to help you in converting your visitors into your potential clients. You can also manage your channels and email drip campaigns with SharpSpring. Users get the option for multivariate testing, lead scoring, and campaign segmentation using the software. It also assists you in lead nurturing and landing page management to reduce your workload and increase your sales. The pricing plan of the software is quotation based and you will have to contact them directly on their official website for more details on pricing.
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User Sentiment
Gainesville, Florida
Live Since 2012
92% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Emarsys and how does it work?
Emarsys is a robust omnichannel customer engagement platform serving organisations across the e-commerce, retail, and travel industry, helping them accelerate essential business outcomes. The critical capabilities of Emarsys include its function as a customer engagement platform eliminating the need for silos, unifying the customer data through an open architecture and API. The platform has in-built use cases and specific solutions tailored to particular industry requirements. Also, it offers customer-centric personalisation across all channels and devices. Emarsys comes equipped with a marketer-friendly AI and predictive analysis facility with marketing execution to scale 1:1 personalisation. Furthermore, its omnichannel automation mechanism simplifies cross-channel implementation as well. The platform is also capable of streamlining marketing operations to optimise the entire customer experience. Moreover, insightful reporting and analytics offered by Emarsys boost up predictable and profitable growth. Lastly, the platform offers personalised omnichannel experiences through email, ads, and direct mail, besides utilising an open architecture and API to enhance customer engagement.
Read moreSW Score Breakdown
92% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Delivra and how does it work?
Delivra is a cloud-based marketing tool for businesses that want to run automated email marketing campaigns. It's appropriate for small to midsize businesses in a range of industries, including education, healthcare, real estate, insurance, and construction. Delivra comes with a number of tools for creating and managing marketing campaigns. Users can develop personalized email campaigns for their target audiences, segment subscribers based on demographics, and create triggered responses based on prospects' behaviors using marketing automation. Users can customize content with Delivra's built-in design tools, which include a drag-and-drop editor, and they can choose from a variety of pre-made email templates for any sort of message. Custom email templates can also be created in-house to match any organization's branding. Weekly reports can be sent directly to a user's inbox to assist them keep track of their progress and top-performing content. Delivra's customer service team can be contacted via email, phone, or by posting a support request on their website.
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User Sentiment
Nashville, Tennessee
Live Since 1999
92% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Encharge and how does it work?
Encharge is a marketing automation software specially designed for startups, helping them send emails to clients based on the latter’s browsing habits. It is the first marketing automation platform for startups that integrates with the applications they already use. It is capable of nurturing leads and signing them up for available services and products. Encharge extracts the available data from the users’ database, analyses the customers’ behaviour and then sends them targeted messages. It also allows users to see the customers’ activity in real-time, like who is reading emails, upgrading accounts, etc. Encharge also help startups building flows, import contacts and create segments for their customers. Its inbuilt Facebook retargeting tool helps companies reactivate existing users based on ads. The platform assures active integration with 48+ external tools like Chargebee, Intercom, Stripe, Salesforce, Hubspot, Segment, Slack etc. A dedicated support team helps the user companies with their Encharge account.
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User Sentiment
Sofia, Bulgaria
Live Since 2019
92% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Hubspot Marketing Hub and how does it work?
Hubspot Marketing Hub is a multi-functional marketing solution that provides a vast range of smart tools and features to its users to enhance their growth chart. It provides tools to publish blog posts, manage CRM or Salesforce, connect with the audience, create and organize teams, and enhance the visibility of your brand on the web for a better success rate. It is an all-in-one marketing software that assists you in establishing your brand as an authority by enabling you to publish blog posts easily and effectively. It aims at improving your brand visibility so that you can be found online easily and therefore, drive more traffic. You can automatically organize and record your customer interactions and connect with Salesforce or HubSpot CRM. Users can create teams of hierarchical orders in order to align the usage of HubSpot account with the team’s structure. It additionally enables lead scoring, ROI tracking, channel management, and campaign segmentation.
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User Sentiment
Cambridge, Massachusetts
Live Since 2006
92% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Drip and how does it work?
Drip is an email marketing automation tool. A simple to use, intuitive tool - Drip helps users to connect and engage their customers on a personal level with a smarter ecommerce managing system. With a flexible API, simple migration and a large collection of integrations, Drip is able to adapt to any marketing campaign strategy of your choice and work in perfect harmony with it to produce desired results. Integrating Drip to your other tools boosts its capabilities, you never miss out on important details and activities going on with your marketing campaign. You can customize your content to make relevant recommendations, keeping your customers happy and boosting your online sales. An analytics and reports function is provided to let you know what is working and what is not with your customers. By depending on the reliable statistics and metrics provided, you have an idea of trends and what is popular with your customers. Drip also features an advanced events and tracking system, Zapier integration, a rich automations builder and uses a tag-based system.
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User Sentiment
Minneapolis, Minnesota
Live Since 2013
92% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Salesforce Marketing Cloud Account Engagement (formerly Pardot) and how does it work?
Salesforce Marketing Cloud Account Engagement (formerly Pardot) offers tools to drive efficient growth with marketing and sales alignment. Create dynamic and personalized emails and landing pages with clicks. Gain insights with prospect engagement, survey sends, and SMS sends in the automated journeys. Connect marketing back to ROI using predictive analytics in B2B Marketing Analytics Plus.
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SW Score Breakdown
User Sentiment
Atlanta, Georgia
Live Since 2007
91% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is WebEngage and how does it work?
WebEngage is a customer data platform and marketing automation suite that makes user engagement and retention simplified and highly effective for consumer tech enterprises and SMBs. The platform helps brands drive more revenue from their existing customers and anonymous users through highly contextual, hyper-personalized engagement campaigns across ten communication channels. Product and marketing practitioners across the globe design intuitive user lifecycle journeys on the WebEngage dashboard to convert existing users through data-backed, timely omnichannel engagement campaigns. The platform offers in-depth product and marketing analytics for brands to track growth metrics and campaign performance effectively. WebEngage powers the user engagement for thousands of brands worldwide, working across several industries like E-Commerce, Edtech, Fintech, Foodtech, Media & Publications, Gaming, BFSI, Healthcare, Online Retail.
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User Sentiment
Mumbai, India
Live Since 2011
91% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Omnisend and how does it work?
Omnisend is an eCommerce marketing automation tool that helps users to improve sales by combining several channels into the marketing strategy. It allows the user to integrate various channels within the same automation workflow. Boost email marketing campaigns with the help of email blasts, newsletters, and easy drag-and-drop builders. Omnisend helps to build an advanced automation workflow that assists users in meeting their individual needs based on visitor activities. It enables users to build smart segmentation from different lists that allow the user to send accurate messages to the right person only. With Omnisend, they can add any data which is more relevant to your customer’s profile and reach your target audiences through loyalty program status or anything else that is tailored for the customers. Segmentation can lead to much better sales. It provides powerful forms to capture each and every visitor and make sure they won’t leave without taking action. It presents them with a forever-visible widget at the bottom of the screen that gives an option to the customers to click on the link while browsing.
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User Sentiment
London, United Kingdom
Live Since 2014
91% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Zoho Marketing Automation and how does it work?
Zoho Marketing Automation is a powerful platform that takes the marketing efforts to the next level. With simple drag-and-drop tools, can create customized landing pages and forms to capture leads from websites, social media pages or email campaigns. Its integration with popular CRMs also allows for seamless lead management and data syncing, saving time and effort while increasing productivity. Zoho Marketing Automation makes it easy to create, manage and track campaigns across multiple channels such as email, social media, SMS and more. With its lead scoring and nurturing capabilities, users can segment leads based on their behavior and interests, send targeted messages and content to move them down the sales funnel, and ultimately convert them into customers. The software provides comprehensive analytics to track website visitors, page views, bounce rates to analyze performance. Experiment different campaign elements with A/B testing tool and take the marketing game to the next level with Zoho Marketing Automation.
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SW Score Breakdown
User Sentiment
Pleasanton, CA
91% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Sprout24 and how does it work?
Sprout24 is the ultimate software research tool for professionals in need of product evaluation before making a purchasing decision. This exacting process goes far beyond surface-level readings to give reliable insights. They collect data from multiple sources, conduct market analysis, and examine each software's features and updates to provide up-to-date market sentiment. Sprout24 gives a comprehensive picture so they can evaluate products with confidence and make the call that best suits your business needs. Rest assured knowing they have all the facts to make an informed purchase - trust Sprout24.
Read moreSW Score Breakdown
91% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Oracle CX Marketing and how does it work?
Oracle CX Marketing software is an cross-channel marketing programs to unify prospects and customer marketing signals in a single view. The software offers real-time data-driven insights to engage, convert, and nurture buyer relationships to increase sales. Measure business performances with critical campaign cycles. Marketers, Small and Medium companies make use of the software.
Read moreSW Score Breakdown
91% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is ActiveTrail and how does it work?
ActiveTrail is a marketing automation software that helps perform multiple tasks unified. It is a tech SaaS company that assures a 100% delivery rate. Besides, enterprises can ensure smooth, personalised and visually appealing customer services. The software helps in improving conversation rates along with generating revenue automatically. It further helps in strengthening relationships between enterprises and their customers. Moreover, the software is an ideal tool for creating landing pages which have a professional approach and are good at converting leads. Clients have to follow just a few steps to create a professional landing page. SMS software is another beneficial tool that the software offers. Enterprises can use this facility to send SMS to their client base online. Organisations can also engage in building attractive mobile email campaigns that are highly responsive. This increases the reach of an organisation to a large base audience. Moreover, the software is an intuitive web builder which has good mobile responsiveness and high deliverability.
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Typical Features
The Average Cost of a basic Marketing Automation Software plan is $47 per month.
46% of Marketing Automation Software offer a Free Trial , while 21% offer a Freemium Model .
| PRODUCT NAME | SW SCORE | AGGREGATED RATINGS |
|---|---|---|
ActiveCampaign
|
98 | 3.8 |
EngageBay
|
95 | 4.6 |
Klaviyo
|
94 | 2.8 |
ActiveDEMAND
|
94 | 4.5 |
Marketing 360
|
94 | 4.4 |
User.com
|
93 | 3 |
Ortto
|
93 | 4.7 |
SharpSpring
|
92 | 4.5 |
Emarsys
|
92 | 4.5 |
Delivra
|
92 | 4.6 |
The main function of a marketing automation software is automating your entire marketing campaign. This software comes with a bundle of tools and features that help you manage and convert your leads effectively. These softwares can also be integrated with other marketing tools or apps so that you can have everything you need under one roof.
A good marketing team along with an effective marketing automation software is a lethal combination. When it comes to picking the right marketing automation software, you must keep the following factors in mind:
Always use the free trial version, if available, and get an idea about the software before actually buying it.
Typical Features
A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty.
ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue.
An email drip campaign helps you automatically send a series of emails at regular intervals.
It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible.
A systemized and organized way of managing all your leads and their conversation.
This feature allows you to analyze and understand the behavior of your website visitors.
Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email
Timely following up with your leads in order to convert them into a prospective customer.
Lets you manage your prospective leads by scoring them on the basis of their response.
Allows testing different variations of multiple webpage elements to find the best one among them
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