Home/Marketing Automation Software
Updated on: October 14, 2019
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Marketing Automation Software

The main function of a marketing automation software is automating your entire marketing campaign. This software comes with a bundle of tools and features that help you manage and convert your leads effectively. These softwares can also be integrated with other marketing tools or apps so that you can have everything you need under one roof.

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ActiveCampaign - Marketing Automation Software : SaaSworthy.com
98%

ActiveCampaign

An all-in-one marketing platform
(881 Ratings)

ActiveCampaign is designed by combining the all-around abilities of marketing automation, email marketing and Customer Relationship Management automation. It is suitable for any business size. With the phenomenal drag-and-drop interface, you can send beautiful newsletters, build and design email... read more

Marketo - Marketing Automation Software : SaaSworthy.com
90%

Marketo

A Simple Marketing Automation Solution
(2,464 Ratings)

Marketo software is a Marketing Software platform to businesses of all sizes. Marketo Engage is a part of Adobe Experience Cloud solution for lead management and B2B marketers to optimize customer experiences. Build automated marketing campaigns across channels that engage your customers in a... read more

SharpSpring - Marketing Automation Software : SaaSworthy.com
87%

SharpSpring

A Simple Marketing Automation Solution
(629 Ratings)

SharpSpring is a Marketing Automation tool used to drive more leads and optimize sales. Build a visual workflow. Engage leads, and score them, page tracking, fit and more. The software integrates with Salesforce, SurveyMonkey, Shopify, Zapier, and more.

Infusionsoft by Keap - Marketing Automation Software : SaaSworthy.com
85%

Infusionsoft by Keap

Simple and effective Marketing software
(1,975 Ratings)

This simple yet intuitive drag-and-drop interface of InfusionSoft enables you to seamlessly create your own marketing campaign. It automatically sends personalized emails and messages to each and every contact of yours increasing the chances of converting them into potential leads. You can also get... read more

Marketing 360 - Marketing Automation Software : SaaSworthy.com
83%

Marketing 360

Sales-driven marketing tool
(949 Ratings)

A cloud-based marketing platform designed for small and midsize businesses as well as entrepreneurs. It provides skillful professional marketing services to the businesses and enables to manage and optimize advertising campaigns, run search engine optimization programs and analyze online marketing... read more

Pardot - Marketing Automation Software : SaaSworthy.com
82%

Pardot

B2B Marketing on Salesforce and Solutions
(4,142 Ratings)

Pardot offers a B2B marketing automation tool built on Salesforce. Its features include Lead Management, Smarter Lead Generation, Email Marketing, Sales Alignment, ROI Reporting, and Artificial Intelligence capabilities. It allows users to build intelligent, data-driven programs for the exact... read more

WebEngage - Marketing Automation Software : SaaSworthy.com
80%

WebEngage

Application with enterprise grade capabilities
(48 Ratings)

WebEngage is a cloud-based marketing application that boasts enterprise-grade capabilities and improves user retention. The software has target messaging capability and data personalization, by which it delivers only relevant messages to customers. In addition to this, it has journey designer... read more

Act-On - Marketing Automation Software : SaaSworthy.com
80%

Act-On

An all-in-one Marketing Automation software
(1,006 Ratings)

Act-On enables you to take control of your marketing campaign instead of relying on developers with its easy to use landing pages and forms. Its lead scoring and lead nurturing tools help you convert leads into prospective customers. Conduct A/B testing between your messaging strategies and get to... read more

EngageBay - Marketing Automation Software : SaaSworthy.com
78%

EngageBay

Advanced Marketing and Sales Automation
(111 Ratings)

Engagebay is a software for growing businesses to streamline their marketing, sales, and services under one roof. It offers powerful email marketing which lets businesses create fully customisable email marketing communications and send it to their target audience. By using Engagebay’s popular... read more

Autopilot - Marketing Automation Software : SaaSworthy.com
76%

Autopilot

An automation software for Email marketers
(446 Ratings)

Autopilot offers a set of tools and features that help you to automate your marketing programme. It lets you send emails, SMS, in-app messages and postcards to your leads and customers. WIth Autopilot, create your very own marketing automation journeys from following up with new leads to requesting... read more

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List of Marketing Automation Software

PRODUCT NAME SW SCORE (OUT OF 100) AGGREGATED RATINGS (OUT OF 5)
98 4.5
90 4.1
87 4.4
85 4.1
83 4.7
82 4
80 4.4
80 4.2
78 4.6
76 4.6

Buyer's Guide on Marketing Automation Software

A good marketing team along with an effective marketing automation software is a lethal combination. When it comes to picking the right marketing automation software, you must keep the following factors in mind:

Always use the free trial version, if available, and get an idea about the software before actually buying it.

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Articles on Marketing Automation Software

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In this era of relentless digital marketing, it is not just good, but essential to have marketing... read more

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Download white papers and ebooks on Marketing Automation Software View All Downloads

by Distribion
Marketing Storefront: Optimize Customer Engagement Through Automation
This client success story and discover how a national company used Distribion's Marketing Storefront to retain and...
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by Kentico
Understanding the ROI of Marketing Automation
For many sales professionals, automation systems provide the best way possible to pare down leads and focus on the...
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by Jumplead
30 Lead Generation Strategies to Help Grow Your Business
This e-book explores to learn about the Lead generation, so how Lead Generation is important for your business because...
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by Scribe
Marketing Automation Platform Buyer’s Guide
This guide provides a framework for evaluating marketing automation systems. This guide will help you to learn Whether...
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by Act-On and NuGrowth Digital
How marketing automation helps you engage customers
Marketing automation can help you uncover the story of how your customer interacts digitally with your brand, your...
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by Pardot
Mastering the Art of Marketing Automation
If you’re managing email, search, lead generation, and social campaigns as a digital marketer, you probably spend way...
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by Marketo
The Definitive Guide to Marketing Automation
This Definitive Guide to Marketing Automation is designed to answer any and all questions you have about the topic. It...
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by Nortal
The buyer’s guide to Marketing Automation
Marketing Automation is one of the fastest growing segments in the field of marketing. Most experts agree that this...
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by Jamie Turner, Founder of the 60 Second Marketer & CEO of SIXTY
How to Measure the Success of Your Marketing Automation Campaign
In this whitepaper, Jamie Turner shows you the 4 steps to measure your marketing automation campaign success. Learn how...
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by Maximizer CRM
Smarketing! How Marketing Automation Drives Sales Success in this Digital Age
A study looking at how the B2B sales cycle has changed and at the role of marketing automation and CRM in nurturing...
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