Home/Marketing Automation Software
Updated on: July 16, 2019
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Marketing Automation Software

The main function of a marketing automation software is automating your entire marketing campaign. This software comes with a bundle of tools and features that help you manage and convert your leads effectively. These softwares can also be integrated with other marketing tools or apps so that you can have everything you need under one roof.

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ActiveCampaign - Marketing Automation Software : SaaSworthy.com
98%

ActiveCampaign

An all-in-one marketing platform
(811 Ratings)

ActiveCampaign is designed by combining the all-around abilities of marketing automation, email marketing and Customer Relationship Management automation. It is suitable for any business size. With the phenomenal drag-and-drop interface, you can send beautiful newsletters, build and design email... read more

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Marketo - Marketing Automation Software : SaaSworthy.com
93%

Marketo

A Simple Marketing Automation Solution
(2,449 Ratings)

Marketo software is a Marketing Software platform to businesses of all sizes. Marketo Engage is a part of Adobe Experience Cloud solution for lead management and B2B marketers to optimize customer experiences. Build automated marketing campaigns across channels that engage your customers in a... read more

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SharpSpring - Marketing Automation Software : SaaSworthy.com
92%

SharpSpring

A Simple Marketing Automation Solution
(552 Ratings)

SharpSpring is a Marketing Automation tool used to drive more leads and optimize sales. Build a visual workflow. Engage leads, and score them, page tracking, fit and more. The software integrates with Salesforce, SurveyMonkey, Shopify, Zapier, and more.

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Pardot - Marketing Automation Software : SaaSworthy.com
90%

Pardot

A B2B Marketing Automation Solution
(4,116 Ratings)

Pardot is a Marketing Automation tool used to generate more pipeline, and sales to close more deals. Build data-driven programs to optimize customer experience by making simple decisions at each step. Turn sales data into marketing action by triggering campaign. Optimize marketing workflows with... read more

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Act-On - Marketing Automation Software : SaaSworthy.com
87%

Act-On

An all-in-one Marketing Automation software
(996 Ratings)

Act-On enables you to take control of your marketing campaign instead of relying on developers with its easy to use landing pages and forms. Its lead scoring and lead nurturing tools help you convert leads into prospective customers. Conduct A/B testing between your messaging strategies and get to... read more

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Omnisend - Marketing Automation Software : SaaSworthy.com
86%

Omnisend

A customizable marketing automation software
(452 Ratings)

With flexible and powerful signup forms from Omnisend, get to know about your visitors in detail which will help you to send personalized messages. Attract your customers and subscribers by adding discount coupons and add-ons in the message. Omnisend allows you to keep your customers or subscribers... read more

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Marketing 360 - Marketing Automation Software : SaaSworthy.com
86%

Marketing 360

Sales-driven marketing tool
(941 Ratings)

A cloud-based marketing platform designed for small and midsize businesses as well as entrepreneurs. It provides skillful professional marketing services to the businesses and enables to manage and optimize advertising campaigns, run search engine optimization programs and analyze online marketing... read more

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WebEngage - Marketing Automation Software : SaaSworthy.com
85%

WebEngage

Application with enterprise grade capabilities
(48 Ratings)

WebEngage is a cloud-based marketing application that boasts enterprise-grade capabilities and improves user retention. The software has target messaging capability and data personalization, by which it delivers only relevant messages to customers. In addition to this, it has journey designer... read more

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Infusionsoft - Marketing Automation Software : SaaSworthy.com
84%

Infusionsoft

Simple and effective email marketing software
(1,966 Ratings)

This simple yet intuitive drag-and-drop interface of InfusionSoft enables you to seamlessly create your own marketing campaign. It automatically sends personalized emails and messages to each and every contact of yours increasing the chances of converting them into potential leads. You can also get... read more

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Autopilot - Marketing Automation Software : SaaSworthy.com
83%

Autopilot

An automation software for Email marketers
(441 Ratings)

Autopilot offers a set of tools and features that help you to automate your marketing programme. It lets you send emails, SMS, in-app messages and postcards to your leads and customers. WIth Autopilot, create your very own marketing automation journeys from following up with new leads to requesting... read more

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List of Marketing Automation Software

PRODUCT NAME SW SCORE (OUT OF 100) AGGREGATED RATINGS (OUT OF 5)
98 4.5
93 4.1
92 4.4
90 4
87 4.2
86 4.7
86 4.7
85 4.4
84 4.1
83 4.6

Buyer's Guide on Marketing Automation Software

A good marketing team along with an effective marketing automation software is a lethal combination. When it comes to picking the right marketing automation software, you must keep the following factors in mind:

Always use the free trial version, if available, and get an idea about the software before actually buying it.

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Download white papers and ebooks on Marketing Automation Software View All Downloads

by Distribion
Marketing Storefront: Optimize Customer Engagement Through Automation
This client success story and discover how a national company used Distribion's Marketing Storefront to retain and...
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by Kentico
Understanding the ROI of Marketing Automation
For many sales professionals, automation systems provide the best way possible to pare down leads and focus on the...
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by Jumplead
30 Lead Generation Strategies to Help Grow Your Business
This e-book explores to learn about the Lead generation, so how Lead Generation is important for your business because...
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by Scribe
Marketing Automation Platform Buyer’s Guide
This guide provides a framework for evaluating marketing automation systems. This guide will help you to learn Whether...
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by Act-On and NuGrowth Digital
How marketing automation helps you engage customers
Marketing automation can help you uncover the story of how your customer interacts digitally with your brand, your...
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by Pardot
Mastering the Art of Marketing Automation
If you’re managing email, search, lead generation, and social campaigns as a digital marketer, you probably spend way...
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by Marketo
The Definitive Guide to Marketing Automation
This Definitive Guide to Marketing Automation is designed to answer any and all questions you have about the topic. It...
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by Nortal
The buyer’s guide to Marketing Automation
Marketing Automation is one of the fastest growing segments in the field of marketing. Most experts agree that this...
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by Jamie Turner, Founder of the 60 Second Marketer & CEO of SIXTY
How to Measure the Success of Your Marketing Automation Campaign
In this whitepaper, Jamie Turner shows you the 4 steps to measure your marketing automation campaign success. Learn how...
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by Maximizer CRM
Smarketing! How Marketing Automation Drives Sales Success in this Digital Age
A study looking at how the B2B sales cycle has changed and at the role of marketing automation and CRM in nurturing...
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