Marketing Automation Software

Wrike pricing: Starts at $9.8. Offers Free-forever and Custom plan.

What is Wrike and how does it work?

An all-in-one project management tool that helps to organize your complex work easily and flexibly. It is ideal for remotely located teams, mid-sized organizations and enterprise companies for managing teamwork and communicating with clients. With Wrike’s collaboration features and customization tools, you will be able to manage teamwork better and finish your work sooner. It helps the team leads and administrators collecting project requirements, creating and assigning tasks and visualizing schedules on the Gantt chart. Moreover, each team member will be aware of their work priorities with personal dashboards and real-time work updates so that you'll get an efficient and goal-oriented team show more

Omnisend pricing: Starts at $16.0. Offers Free-forever plan.

What is Omnisend and how does it work?

Omnisend is an eCommerce marketing automation tool that helps you to improve sales by combining several channels into your marketing strategy. It allows the user to integrate various channels within the same automation workflow. Boost your email marketing campaigns with the help of email blasts, newsletters, and easy drag-and-drop builders. Omnisend helps to build an advanced automation workflow that assists you to meet your individual needs based on visitor activities. It enables you to build smart segmentation from different lists that allow the user to send accurate messages to the right person only. With Omnisend, you can add any data which is more relevant to your customer’s profile and reach your target audiences through loyalty program status or anything else that is tailored for your customers. Segmentation can lead you to much better sales. It provides powerful forms to capture each and every visitor and make sure they won’t leave without taking action. It presents you with a forever-visible widget at the bottom of the screen that gives an option to your customers to click on the link while browsing. show more

Freshmarketer pricing: Starts at $19.0. Offers Free-forever plan.

What is Freshmarketer and how does it work?

Freshmarketer is a compact marketing software for businesses and their ever-changing needs. Brands can depend on Freshmarketer to deliver the right message at the right time, resulting in enhanced lead conversion and greater ROI. With Freshmarketer, businesses can run a variety of experiments on their site, optimise their websites and improve visitors experiences. They can also set up chatbots to communicate with individual visitors and convert them into leads on the go. Moreover, building comprehensive marketing campaigns gets a lot easier with the platform, enabling companies to identify hot leads and get a full-fledged view of their engagement levels. Marketers can also generate customer wise segments and forward personalised emails to drive in more sales. Customer-specific campaign generation, transactional email forwarding, custom domains, drag and drop journey builders, dedicated accounts manager and inbuilt website tracking and chat facilities are of great use. Ultimately, the AI-based predictive contact scoring feature available within the software, helps businesses monitor contact behaviour and demographic information in real-time. show more

ActiveCampaign pricing: Starts at $9.0.

What is ActiveCampaign and how does it work?

ActiveCampaign is designed by combining the all-around abilities of marketing automation, email marketing and Customer Relationship Management automation. It is suitable for any business size. With the phenomenal drag-and-drop interface, you can send beautiful newsletters, build and design email campaigns to engage their audience, thereby converting more contacts into customers. It also lets you connect and collaborate with the users through their forums as well as other social media platforms. ActiveCampaign pricing plans are affordable and they also offer discounts to the non-profit organizations. show more

Klaviyo pricing: Klaviyo Offers Free-forever plan.

What is Klaviyo and how does it work?

Klaviyo is a marketing automation software developed to help businesses of every size from entrepreneurs to iconic brands in building sales for their online businesses. It allows customers to deliver amazing user experiences across email and other channels. It helps businesses to have their own marketing strategies and information to share with their customers. The brand provides its customers with the best category segmentation and customization as well as pre-built automation and traffic generators; the company uses data science and analysis, one-click integration, and provides ROI-based reports. The brand also provides ads on Facebook and Instagram to attract more traffic. Klaviyo helps clients store all business data in the same system that provides them with an experience; they allow new experiments and business start-ups, and they allow existing companies to grow faster in a way that they can control and manage. The brand has a unique packaging calculation method. The brand has not specified a fixed amount of the plan, but instead creates a personalized plan based on the client's needs. show more

SharpSpring pricing: Starts at $399.0. Offers Custom plan.

What is SharpSpring and how does it work?

SharpSpring is a market automation tool developed to automate the process of lead generation and sales optimization for small, medium, and large size businesses. It promotes the growth of your business by helping you in engaging leads, scoring them, tracking pages, fit and much more. SharpSpring is an industry leading software that can be integrated with many major softwares, like Zapier, Survey Monkey, Salesforce, and Shopify. It enables you to create a visual workflow along with providing ROI tracking of your business. The software additionally provides detailed analytics and website visitor tracking in order to help you in converting your visitors into your potential clients. You can also manage your channels and email drip campaigns with SharpSpring. Users get the option for multivariate testing, lead scoring, and campaign segmentation using the software. It also assists you in lead nurturing and landing page management to reduce your workload and increase your sales. The pricing plan of the software is quotation based and you will have to contact them directly on their official website for more details on pricing. show more

Ontraport pricing: Starts at $29.0.

What is Ontraport and how does it work?

Ontraport is a no-code business software that empowers service businesses to systemize and scale. Ontraport manages and automates the buying cycle, resulting in faster growth while freeing business owners and teams to deliver more customer value. Ontraport’s complete marketing, sales, and business operations features include CRM, automation, payments, sales pipeline, web apps, tracking, email and SMS, landing pages, and membership sites. Agencies, consultants and service providers, coaches and advisors, and professional service providers trust Ontraport to achieve more growth with less work. show more

Adobe Marketo Engage pricing: Adobe Marketo Engage Offers Custom plan.

What is Adobe Marketo Engage and how does it work?

Marketo is a best in class marketing automation software that helps companies involved in various sectors to enhance their customers’ experience and encourage them to visit again at their store. It helps companies to identify and engage the right customers by tracking their behaviour. The software easily builds and scales automated marketing campaigns and determines how marketing channels are impacting revenue. To keep the customers engaged, Marketo creates relevant conversations based on individual behaviours in real-time. The solution includes pre-built tiles and dashboards with advanced segmentation and filters to capture customer interactions at every stage. These simple dashboards and in-depth reporting tools show a clear picture of the impact of Return of Investment. The software attracts, nurtures and converts win-ready lead to sales through its inbound and outbound programs. It also creates personalised campaigns based on the customers’ activities to help them find what they are looking for. show more

EngageBay pricing: Starts at $11.69. Offers Free-forever plan.

What is EngageBay and how does it work?

Engagebay is software for growing businesses to streamline their marketing, sales, and services under one roof. It offers powerful email marketing which lets businesses create fully customizable email marketing communications to send to their target audience. With the use of the software, one can fully automate routine and manual tasks to increase efficiency and nurture their audience in the right way. It also includes a CRM and sales dashboard that helps to organize all potential contacts, track deals, and the sales pipeline without having to use another tool for the same. A helpdesk is also offered as a package, using which customers can reach out to the businesses and get their queries resolved. All of this is provided without compromising on quality for any single tool. Another way to look at it would be to consider it as a cheaper alternative to Hubspot for small- and medium-sized businesses. show more

MoEngage pricing: MoEngage Offers Custom plan.

What is MoEngage and how does it work?

MoEngage is an intelligent marketing solution designed to help you create, visualized and deploy omni-channel lifecycle campaigns. The idea is to proactively engage users no matter which channel you are using and to build a marketing workflow that can help you define the customer journey as they are shopping with you. MoEngage has an AI AI algorithm, which can provide personalized recommendations to your customers to help you increase engagement and, ultimately, boost revenue. This enables you to engage with users in the channel of their choice at exactly the right time. You can also send users dynamic push notifications, which can help drive sales conversions. These personalized push notifications help nudge users by reminding them of your product or service and bringing them back to your site or app. You can also create and deploy lifecycle email campaigns to help re-target and re engage users. show more

OutboundEngine pricing: Starts at $199.0.

What is OutboundEngine and how does it work?

OutboundEngine is a marketing automation software, explicitly designed to help businesses in attaining their marketing outreach and elevating their growth with its simple and easy online marketing strategy. It helps keep up with the customers in an informative and simplified way without getting too spammy. Outbound Engine software is built in such a way that it involves enterprising and reaching out to customers to get them interested in a specific product. In contrast, it focuses on creating and dispensing content that draws customers' attention to their website. This software can create high impactful marketing campaigns, generate them automatically and track engagement to determine who is ready to have a proper conversation. This software is highly concerned about strengthening the relationship with partners, prospective customers and discovers more opportunities with lesser work. It comprises automated social media updates, email newsletters, and a branded business profile that takes care of the entire marketing platform at an affordable cost compared to other tools. It is best for financial advisors, real estate, home services, and automotive industries and follows a subscription-based pricing strategy. show more

WebEngage pricing: WebEngage Offers Custom plan.

What is WebEngage and how does it work?

WebEngage is a customer data platform and marketing automation suite that makes user engagement and retention simplified and highly effective for consumer tech enterprises and SMBs. The platform helps brands drive more revenue from their existing customers and anonymous users through highly contextual, hyper-personalized engagement campaigns across ten communication channels. Product and marketing practitioners across the globe design intuitive user lifecycle journeys on the WebEngage dashboard to convert existing users through data-backed, timely omnichannel engagement campaigns. The platform offers in-depth product and marketing analytics for brands to track growth metrics and campaign performance effectively. WebEngage powers the user engagement for thousands of brands worldwide, working across several industries like E-Commerce, Edtech, Fintech, Foodtech, Media & Publications, Gaming, BFSI, Healthcare, Online Retail. show more

Pardot pricing: Starts at $1250.0.

What is Pardot and how does it work?

Pardot offers a B2B marketing automation tool built on Salesforce. Its features include Lead Management, Smarter Lead Generation, Email Marketing, Sales Alignment, ROI Reporting, and Artificial Intelligence capabilities. It allows users to build intelligent, data-driven programs for the exact customer experience users want. They can turn sales data into marketing action by triggering campaign activity off of CRM data. It also allows them to visually map out and test every asset and every touchpoint in their program to understand the customer experience better. Marketers can access insights with the exact metrics they need to understand campaign performance better and adapt quickly. Pardot also offers two solutions, one being Salesforce Engage, which allows users to build tailored campaigns with marketing-curated content. Its features include Engage Campaigns, Engage Reports, Engage for Gmail and Outlook, Engage Alerts and Engage for Salesforce Mobile. Pardot also provides B2B marketing analytics solutions with a rich dashboard and a mobile app. show more

eSputnik pricing: Starts at $0.0. Offers Free-forever and Custom plan.

What is eSputnik and how does it work?

eSputnik is a cloud-based marketing automation solution that enables the creation and management of multi-channel marketing campaigns across SMS, email, web push notifications, and Viber messenger. You can easily create custom, targeted emails that engage and convert, all without programmers, designers or web developers. eSputnik has a zero-tolerance policy towards spam. If you’re looking for a system to send cheap unsolicited emails, this is a bad choice to make. show more

Outgrow pricing: Starts at $14.0. Offers Custom plan.

What is Outgrow and how does it work?

Outgrow provides interactive content that engages customers by making it a part of the narrative, instantly. Interactive content builds trust by answering your customer’s most important questions early on in the buying cycle. Interactive content brings new traffic as the personalized nature of the responses, makes the customers more attuned to sharing results. Outgrow provides feature packed calculators, quizzes, chatbots, surveys, and forms. It has a variety of tools to boost your marketing such as numerical calculators, outcome quizzes, graded tests/assessments, e-commerce recommendations, polls, chatbots, and surveys. All of Outgrow’s layouts are heavily optimized for conversion, engagement, multiple screen sizes, different browsers, and share rates. All these layouts have been optimized through intensive A/B testing. It also brings out your brand’s logos, colors, assets, fonts, and styles as well. It enables branching logic like unlimited branches for each question, And/Or Logic, the ability to send to a specific question or result. Essentially you can send respondents down different paths based on their responses. show more

User.com pricing: User.com Offers Custom plan.

What is User.com and how does it work?

User.com is an intuitive marketing and sales automation software. The platform is held in high esteem for providing the best omnichannel user experience that presents the right message for the right user at the right time. User.com entirely automates a plethora of activities starting from lead generation to sales, besides taking care of the administrative operations while manual labour can be focused on selling only. It caters to all sections of a client organisation and that includes the sales, along with management, marketing, customer and employee support. Quick integrations make it easier for User.com to play along with the preloaded applications in the system and it further captures the behaviour of users with visitor trackers and detailed visitor timelines. That ultimately equip team members with all sorts of accurate data about their customers. Migrating or switching to User.com is again an easy and convenient process that might take a minimum of ten to fifteen hours. User.com brings all information, conversations and deals on a single, interactive platform. show more

SALESmanago pricing: SALESmanago Offers Custom plan.

What is SALESmanago and how does it work?

SALESmanago is a cloud-based online marketing automation platform that provides a complete suite of solutions and capabilities for users to market their products or services. This platform offers highly configurable personalized experiences across a comprehensive range of natively built and integrated marketing execution channels. Users can access several marketing processes such as website visitor tracking and identification, dynamic emails with personalized product offers, direct sales channels, and compelling website content and personalization in ad networks. The tool assists digital marketers to improve their sales and add more value to their brands. The marketing automation feature enables the user to automatically react to behaviors or profile changes identified for contacts recorded in your database. This platform acts as a bridge between the marketing and sales department by building a complete profile of a person in one place. show more

Act-On pricing: Starts at $900.0. Offers Custom plan.

What is Act-On and how does it work?

Act-On enables you to take control of your marketing campaign instead of relying on developers with its easy to use landing pages and forms. Its lead scoring and lead nurturing tools help you convert leads into prospective customers. Conduct A/B testing between your messaging strategies and get to know which one is the most effective. With Act-On’s intelligence tools, empower your sales team to close out more and more deals. Its SEO tools help your website draw more visitors which might turn out to be your prospective clients. The Act-On marketing automation software maintains your brand’s standard while maximizing the outreach of its message. show more

Mapp Cloud pricing: Mapp Cloud Offers Custom plan.

What is Mapp Cloud and how does it work?

Mapp Cloud is a smart customer experience enhancement platform that offers advanced analytics and artificial intelligence (AI) to help you dig deeper into your data, delivering actionable insights and predictions about what your consumers will do next. It makes every touchpoint important by allowing you to build customized experiences depending on who your clients are and what they desire. Mapp Cloud provides you a single customer view of your data and makes it clear, accessible and actionable. It helps you to create and execute a comprehensive cross-channel marketing plan that will increase engagement and allow you to be where your customers are. With versatile APIs, you can easily link Mapp Cloud platform with the rest of your marketing network, allowing your data to be more easily absorbed and harmonized. Mapp Cloud allows consumer-facing organizations to manage highly targeted, cross-channel marketing campaigns, all from a single platform, using real-time customer data and produced insights. Additionally, it offers a simple drag-and-drop builder that helps you easily create segments and highly targeted audiences using real-time, unified data. show more

Listrak pricing: Listrak Offers Custom plan.

What is Listrak and how does it work?

Listrak is the industry’s leading cross-channel marketing platform that delivers results for 1,000+ retailers by providing best-in-class SMS, behavioural marketing, email, cross-channel orchestration, customer insight solutions, and predictive analytics. All of these drive customer engagement, loyalty, and revenue. Further, with Listrak, businesses can deliver seamless, cross-channel, personalised interactions and teams can send messages at the right time precisely. To maximise lifetime value, customer engagement, and revenue, Listrak sends messages to the right combination of channels and devices. From cross-channel orchestration, predictive personalisation, customer insights, and foundational marketing, to segmentation & personalisation, and behavioural triggers, Listrak is an all-rounder. Listrak's client success teams are praised for being outstanding and responsive. They are a company’s trusted partner, natural extension, and active collaborator of in-house teams, assisting the latter in executing growth initiatives and exceeding objectives. It delivers an exponential increase in results over previous efforts, providing about 21% gains in eCommerce revenue. show more

Selligent pricing: Selligent Offers Custom plan.

What is Selligent and how does it work?

Selligent is a marketing automation platform that enables B2C marketers to keep their customers engaged and drive greater ROI from email and digital marketing campaigns. The omnichannel platform allows users to easily launch campaigns and manage consumer interactions across multiple communication channels like email, push notifications, SMS, etc. Its AI capabilities help marketers improve customer experience by optimizing content and customer journeys, in an interactive, relevant, and valuable way. Selligent enables users to build and grow more profitable customer relationships by forwarding relevant and personalized messages to the latter. The platform also helps marketers easily analyze their audiences based on their CRM profile data, actions, or purchase history. Thus enabling marketers to retarget their audience through lifecycle campaigns specially curated for them. The software can also be used to bring all customer interactions and data points within a unified interface, facilitating seamless captures and precise analysis of relevant data. Analytical dashboards and responsive design tools help with seamless analysis and accurate decision-making. show more

Marketing 360 pricing: Marketing 360 Offers Custom plan.

What is Marketing 360 and how does it work?

A cloud-based marketing platform designed for small and midsize businesses as well as entrepreneurs. It provides skillful professional marketing services to the businesses and enables to manage and optimize advertising campaigns, run search engine optimization programs and analyze online marketing performance. With its UXi website platform and Natural Listing Ads feature, it drives more sales and expands your visibility in organic search results on various search engines. The Social Targeting Ads feature increases brand awareness while the on-demand marketing services lets you leverage the talents of highly skilled professionals (marketers, developers, designers, writers) as needed. show more

Hubspot Marketing Hub pricing: Starts at $45.0. Offers Free-forever plan.

What is Hubspot Marketing Hub and how does it work?

Hubspot Marketing Hub is a multi-functional marketing solution that provides a vast range of smart tools and features to its users to enhance their growth chart. It provides tools to publish blog posts, manage CRM or Salesforce, connect with the audience, create and organize teams, and enhance the visibility of your brand on the web for a better success rate. It is an all-in-one marketing software that assists you in establishing your brand as an authority by enabling you to publish blog posts easily and effectively. It aims at improving your brand visibility so that you can be found online easily and therefore, drive more traffic. You can automatically organize and record your customer interactions and connect with Salesforce or HubSpot CRM. Users can create teams of hierarchical orders in order to align the usage of HubSpot account with the team’s structure. It additionally enables lead scoring, ROI tracking, channel management, and campaign segmentation. show more