Home/Marketing Automation Software
Updated on: July 27, 2021
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Marketing Automation Software

The main function of a marketing automation software is automating your entire marketing campaign. This software comes with a bundle of tools and features that help you manage and convert your leads effectively. These softwares can also be integrated with other marketing tools or apps so that you can have everything you need under one roof.

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93%The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Wrike

Wrike is the most versatile work management platform, perfect for project and product management, marketing, and design.
(3,630 Ratings)

Wrike pricing: Starts at $9.8. Offers Free-forever and Custom plan.

Wrike transforms how teams work together to maximize performance, accelerate business growth, and improve customer experience. Wrike’s marketing automation functionality helps make it the most versatile collaborative work management program, allowing you to do the best work of your life. read more

91%The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

EngageBay

Powerful and affordable all-in-one marketing, sales, and support software with free CRM used by 15k+ growing businesses.
(192 Ratings)

EngageBay pricing: Starts at $10.39. Offers Free-forever plan.

EngageBay is a smart, affordable, and integrated all-in-one marketing, sales, and service software with free CRM. It is designed for small businesses and startups. The marketing bay has rich features such as Lead Capture Forms, Landing Pages, Email Marketing, Rich Email Templates and more. read more

ActiveCampaign - Marketing Automation Software
98%The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

ActiveCampaign

An all-in-one marketing platform
(8,509 Ratings)

ActiveCampaign pricing: Starts at $9.0.

ActiveCampaign is designed by combining the all-around abilities of marketing automation, email marketing and Customer Relationship Management automation. It is suitable for any business size. With the phenomenal drag-and-drop interface, you can send beautiful newsletters, build and design email... read more

Adobe Marketo Engage - Marketing Automation Software
95%The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Adobe Marketo Engage

Make the complex buyer journey simple
(4,811 Ratings)

Adobe Marketo Engage pricing: Adobe Marketo Engage Offers Custom plan.

Marketo is a best in class marketing automation software that helps companies involved in various sectors to enhance their customers’ experience and encourage them to visit again at their store. It helps companies to identify and engage the right customers by tracking their behaviour. The... read more

SharpSpring - Marketing Automation Software
94%The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

SharpSpring

A Simple Marketing Automation Solution
(1,872 Ratings)

SharpSpring pricing: SharpSpring Offers Custom plan.

SharpSpring is a Marketing Automation tool used to drive more leads and optimize sales. Build a visual workflow. Engage leads, and score them, page tracking, fit and more. The software integrates with Salesforce, SurveyMonkey, Shopify, Zapier, and more.

Pardot - Marketing Automation Software
93%The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Pardot

B2B Marketing on Salesforce and Solutions
(3,396 Ratings)

Pardot pricing: Starts at $1250.0.

Pardot offers a B2B marketing automation tool built on Salesforce. Its features include Lead Management, Smarter Lead Generation, Email Marketing, Sales Alignment, ROI Reporting, and Artificial Intelligence capabilities. It allows users to build intelligent, data-driven programs for the exact... read more

Klaviyo - Marketing Automation Software
93%The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Klaviyo

Manage Business with Marketing Tool
(792 Ratings)

Klaviyo is a platform used to build sales with for online business. Customize brand and build contact list by engaging your audiences with email and mobile experiences. The software offers a predictive tools to optimize customer experience across any channel. Measure the performance of your team... read more

Ontraport - Marketing Automation Software
92%The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Ontraport

CRM, Sales, and Marketing Platform For SMEs
(425 Ratings)

Ontraport pricing: Starts at $79.0.

Ontraport is a CRM, sales, and marketing platform that lets users build, automate, and scale their vision for sales and marketing. It ensures all user data and tools are in one platform, which means users can quickly launch their ideas. Using sales and CRM tools, users can better track their... read more

Act-On - Marketing Automation Software
91%The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Act-On

An all-in-one Marketing Automation software
(1,514 Ratings)

Act-On pricing: Starts at $900.0.

Act-On enables you to take control of your marketing campaign instead of relying on developers with its easy to use landing pages and forms. Its lead scoring and lead nurturing tools help you convert leads into prospective customers. Conduct A/B testing between your messaging strategies and get to... read more

WebEngage - Marketing Automation Software
91%The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

WebEngage

Application with enterprise grade capabilities
(157 Ratings)

WebEngage pricing: WebEngage Offers Custom plan.

WebEngage is a customer data platform and marketing automation suite that makes user engagement and retention simplified and highly effective for consumer tech enterprises and SMBs. The platform helps brands drive more revenue from their existing customers and anonymous users through highly... read more

Drip - Marketing Automation Software
91%The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Drip

Make your customers happy
(584 Ratings)

Drip pricing: Starts at $19.0.

Drip is an email marketing automation tool. A simple to use, intuitive tool - Drip helps users to connect and engage their customers on a personal level with a smarter ecommerce managing system. With a flexible API, simple migration and a large collection of integrations, Drip is able to adapt to... read more

Omnisend - Marketing Automation Software
90%The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Omnisend

Perform more than Email Marketing
(988 Ratings)

Omnisend pricing: Starts at $13.0. Offers Free-forever and Custom plan.

Omnisend is an eCommerce marketing automation tool that helps you to improve sales by combining several channels into your marketing strategy. It allows the user to integrate various channels within the same automation workflow. Boost your email marketing campaigns with the help of email blasts,... read more

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List of Marketing Automation Software

PRODUCT NAME SW SCORE (OUT OF 100) AGGREGATED RATINGS (OUT OF 5)
98 4.6
95 4
94 4.1
93 4.2
93 4.2
92 4.3
91 4.1
91 4.5
91 4.4
90 4.3

Buyer's Guide on Marketing Automation Software

A good marketing team along with an effective marketing automation software is a lethal combination. When it comes to picking the right marketing automation software, you must keep the following factors in mind:

Always use the free trial version, if available, and get an idea about the software before actually buying it.

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Download white papers and ebooks on Marketing Automation Software View All Downloads

by Distribion
Marketing Storefront: Optimize Customer Engagement Through Automation
This client success story and discover how a national company used Distribion's Marketing Storefront to retain and...
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by Kentico
Understanding the ROI of Marketing Automation
For many sales professionals, automation systems provide the best way possible to pare down leads and focus on the...
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by Jumplead
30 Lead Generation Strategies to Help Grow Your Business
This e-book explores to learn about the Lead generation, so how Lead Generation is important for your business because...
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by Scribe
Marketing Automation Platform Buyer’s Guide
This guide provides a framework for evaluating marketing automation systems. This guide will help you to learn Whether...
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by Act-On and NuGrowth Digital
How marketing automation helps you engage customers
Marketing automation can help you uncover the story of how your customer interacts digitally with your brand, your...
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by Pardot
Mastering the Art of Marketing Automation
If you’re managing email, search, lead generation, and social campaigns as a digital marketer, you probably spend way...
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by Marketo
The Definitive Guide to Marketing Automation
This Definitive Guide to Marketing Automation is designed to answer any and all questions you have about the topic. It...
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by Nortal
The buyer’s guide to Marketing Automation
Marketing Automation is one of the fastest growing segments in the field of marketing. Most experts agree that this...
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by Jamie Turner, Founder of the 60 Second Marketer & CEO of SIXTY
How to Measure the Success of Your Marketing Automation Campaign
In this whitepaper, Jamie Turner shows you the 4 steps to measure your marketing automation campaign success. Learn how...
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by Maximizer CRM
Smarketing! How Marketing Automation Drives Sales Success in this Digital Age
A study looking at how the B2B sales cycle has changed and at the role of marketing automation and CRM in nurturing...
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