What do you like best?
In ~2 hours, I can go from ideation to delivery of a responsive, attractive, and customized landing page. The WYSIWYG interface is the easiest I've ever used, letting me customize everything from text to graphics and forms. I also love how it integrates with nearly everything. Through Zapier, I've integrated landing pages to GoToWebinar and other apps in ~5 minutes. I also appreciate how easily I can copy elements from different templates to paste into a master design - letting me combine the best elements across their broad portfolio into one design. It also easily lets me add custom code so I can track it with Google Analytics, marketing automation tools, optimization tools (like Crazy Egg and Hotjar), and intent data tools. The forms are also very easy to create and optimize with hidden fields to pick up UTM parameters so I know what ads are driving the most conversions. Its A/B/n feature is stupid simple to set up (which is a relief). I can also set up parameter-based messaging so I can use the same landing page with multiple different ads.
What do you dislike?
The mobile editor can be a bit finicky, so save often. I wish it was more like how Wix auto-adjusts the mobile view of a page so you don't have to do much customization. I also miss the live chat support because that was a huge lifesaver when I first started using it. The in-app Zapier integration section is less user-friendly than using Zapier itself, but that’s a minor annoyance.
Recommendations to others considering the product:
If you're looking to change your CMS because you need a flexible and powerful way to make attractive landing pages, you will probably save yourself a lot of time and money by using Unbounce instead.
What problems are you solving with the product? What benefits have you realized?
I needed to quickly create attractive, responsive, and customized landing pages without needing to involve a designer and developer. Unbounce has drastically increased my productivity, letting me create campaigns within 2-3 hours. Unbounce is like having a dedicated designer and developer on-hand.