Segment

About Segment

Segment is a customer data analytics and management solution that helps you understands customer data from multiple sources. The application integrates with hundreds of other apps and collects data from these applications to a single platform. It also retrieves data from your websites and devices, such as mobile phones, tablets, browsers, smart watches, iBeacons, and televisions. Segment is designed explicitly for B2B service providers who need a powerful and easy-to-use analytics tool to understand better and manage their data. Segment makes it easy to capture data from each touchpoint and send it to each tool without having to learn, test, or implement a new API each time. This solution helps your organization easily integrate and manage scanning tools without having to open, close, or exit the system. As data analytics becomes a simpler process, Segment reduces the need for marketers to trust high-tech specialists to help them because they can now administer analytics tools.

Screenshots & Videos

Segment screenshot: Choose your integration in Segment

Segment screenshot: Event tracing in Segment

Segment screenshot: New Segment feature- live debugger

Pricing

Free Trial Available
Starts at $120.0. Offers Free-forever and Custom plan.
View Detailed Pricing

SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

85%
Reviews

100%
Momentum

75%
Popularity

92%

Platforms Supported

Browser Based (Cloud)
Mobile App (Android, iOS)

Organization Types Supported

All (Small, Medium, Large)

API Support

NA

Modes of Support

Business Hours, Online

Segment Features

Show Feature Explanation

Show Missing Features

Customer Data Platform (CDP) Features

Features: The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

85%

Audience Builder

Allows to segment the customers/subscribers using attributes and personas.

Identity Graph

Create a correlation between individuals with identical match groups.

360-degree Customer view

Aggregates entire customer data attributes from various touchpoints into a single dashboard.

Data Enrichment

A value-addition process of improving lead quality with new attributes.

Data Source

Import customer data from several sales and marketing channels

GDPR Compliance

Makes the website compliant to General Data Protection Regulation 2016/679 that offers privacy to all users in the European Union

Email Marketing

Helps to do email marketing and customizes emails to make a good impression to audiences

Multi-step Marketing

Create a campaign flow or storyboard by adding numerous campaign elements.

Behavior Tracking

A tracking tool that facilitates fostering positive customer reaction

Data Orchestration

Automated process to integrate and sync data across multiple marketing channels

Hyper Targeting

Delivering Ad content to extremely relevant interest group segments.

Data Cleansing

Helps in verifying/correcting/modifying inaccurate or coarse data from database

Landing Pages

Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email

Segment Pricing

Free Trial

Available

Credit Card Required to Get Started

Pricing Options

Freemium ( Limited Features )

Premium Plans ( Subscription / Quotation Based )

Pricing Plans

Free Free

Includes 1,000 visitors/mo
2 Sources
300+ Integrations

Features

Sources - 2 Source
Web
Mobile
Server
Cloud Apps
Destinations - Unlimited
Functions - 50 hours
Warehouses - 1 Warehouse
Sync frequency - 1 per day
Developer Tools
Central view of data schema
Live data view and debugger

Control your data

Data privacy and controls
User deletion
User suppression
Customer data discovery and inventory

Understand your customers

Unified customer data

Usage and Billing

Monthly tracked users - Up to 1,000
Throughput Limit - Standard
Price - Free
Seats - 10

Support

Email support - Basic
On-demand videos and documentation

Security

Account security
Multi-factor authentication
Certifications

Team $120.00 $120.00 per month

10,000 visitors/mo Icon info
Unlimited Sources
Includes 1 Data Warehouse destination

Features

Sources - Unlimited
Web
Mobile
Server
Cloud Apps
Destinations - Unlimited
Functions - 50 hours
Warehouses - 1 Warehouse
Sync frequency - 2 per day
Developer Tools
Central view of data schema
Live data view and debugger

Control your data

Data privacy and controls
User deletion
User suppression
Customer data discovery and inventory

Understand your customers

Unified customer data

Usage and Billing

Monthly tracked users - Base includes 10,000
Throughput Limit - Standard
Price -Starting at $120/month
Additional 1,000 monthly tracked users (10k-25k) - +$12
Additional 1,000 monthly tracked users (25k-100k) -+$11
Additional 1,000 monthly tracked users (100k+) - +$10
Seats - 10
Payment method - Credit card
Contract Length - Annual(save up to 20%) or monthly

Support

Email support - Standard
On-demand videos and documentation

Security

Account security
Multi-factor authentication
Certifications

Business Custom

Custom Volume
Single View of the Customer
Data Governance
Advanced Roles & permissions
Historical replay

Features

Sources - Unlimited
Web
Mobile
Server
Cloud Apps
Destinations - Unlimited
Functions - Custom
Warehouses - Unlimited
Sync frequency - Custom schedule
Selective sync
Developer Tools
Central view of data schema
Live data view and debugger
Config API

Control your data

Data privacy and controls
User deletion
User suppression
Customer data discovery and inventory
Destination filters
Replay historical data
Advanced data governance: Protocols - +Add-on
Integrated tracking plan - +Add-on
Data validation - +Add-on
Enforcement - +Add-on
Transformations - +Add-on

Understand your customers

Unified customer data
Audiencing and identity resolution: Personas - +Add-on
Identity resolution - +Add-on
Trait and audience building - +Add-on
Journeys - +Add-on
Activation - +Add-on
Profile API Access - +Add-on

Usage and Billing

Monthly tracked users - Custom volume
Throughput Limit - Custom
Price - Custom
Additional 1,000 monthly tracked users (10k-25k)
Additional 1,000 monthly tracked users (25k-1000k)
Seats - Unmilited
Payment method - Invoice
Contract Length - Annual

Support

Email support - Premium
On-demand videos and documentation
Dedication support - Available
Customer success manager - Available
Professional services - + Add-on
Uptime SLA

Security

Account security
Multi-factor authentication
Single sign-on
Granular roles and user permissions
Certifications

Screenshots of Vendor Pricing Page

Disclaimer: The pricing details were last updated on 08/10/2021 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

Learn more about Segment Pricing.

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Segment Reviews

User Rating

4.6/5 (Based on 827 Ratings)

Ratings Distribution

Excellent
65.1%
Very Good
30%
Average
4.5%
Poor
0.1%
Terrible
0.4%

Do You Use Segment?

Write a Review

Review Summary

Segment users appreciate its ability to collect customer data from multiple sources and create unified customer profiles. They find it user-friendly, with a clean and intuitive interface. The ability to integrate with other tools and applications is also praised. However, some users have reported issues with data accuracy and reliability, as well as occasional technical glitches. The pricing is considered reasonable for the value provided, but some users have expressed concerns about the lack of a free trial or freemium option. Overall, Segment is seen as a powerful and flexible customer data platform, but it may require some technical expertise to fully utilize its capabilities.

Pros

Robust data collection: Segment is praised for its ability to collect and aggregate data from various sources, including websites, mobile apps, and social media.
Easy integration: Users appreciate that Segment offers seamless integration with a wide range of marketing and analytics tools.

Cons

Complexity: Some reviewers mention that Segment can be complex to set up and use, requiring significant technical expertise.
Limited customization: Users have pointed out that Segment's customization options are somewhat limited, which may not suit the needs of businesses with specific requirements.

Segment User Reviews

AI-Generated from the text of User Reviews