Home/Customer Data Platform (CDP)/SegmentUpdated on: March 27, 2023

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Segment

Customer-centric data solution platform

(431 Ratings) Write Review

What is Segment and how does it work? Segment is a customer data analytics and management solution that helps you understands customer data from multiple sources. The application integrates with hundreds of other apps and collects data from these applications to a single platform. It also retrieves data from your websites and devices, such as mobile phones, tablets, browsers, smart watches, iBeacons, and televisions. Segment is designed explicitly for B2B service providers who need a powerful and easy-to-use analytics tool to understand better and manage their data. Segment makes it easy to capture data from each touchpoint and send it to each tool without having to learn, test, or implement a new API each time. This solution helps your organization easily integrate and manage scanning tools without having to open, close, or exit the system. As data analytics becomes a simpler process, Segment reduces the need for marketers to trust high-tech specialists to help them because they can now administer analytics tools.

FOLLOWERS 51,128 24,696 13,726 4,520

Segment Features Show All Features

Customer Data Platform (CDP) Features

Audience BuilderAllows to segment the customers/subscribers using attributes and personas.
Identity GraphCreate a correlation between individuals with identical match groups.
360-degree Customer viewAggregates entire customer data attributes from various touchpoints into a single dashboard.
Data EnrichmentA value-addition process of improving lead quality with new attributes.
Data SourceImport customer data from several sales and marketing channels
GDPR ComplianceMakes the website compliant to General Data Protection Regulation 2016/679 that offers privacy to all users in the European Union
Email MarketingEmail marketing is a form of marketing that can make the customers on your email list aware of new products, discounts, and other services.
Multi-step MarketingCreate a campaign flow or storyboard by adding numerous campaign elements.
Behavior TrackingA tracking tool that facilitates fostering positive customer reaction
Data OrchestrationAutomated process to integrate and sync data across multiple marketing channels
Hyper TargetingDelivering Ad content to extremely relevant interest group segments.
Data CleansingHelps in verifying/correcting/modifying inaccurate or coarse data from database
Landing PagesLanding pages are standalone web pages created for the purpose of promoting or advertising a marketing or advertising campaign. A landing page is a place where a visitor "lands" after clicking on a link in an email or advertising from Google, Bing, YouTube, Facebook, Instagram, Twitter, or other websites. Unlike web pages, which usually have several objectives and promote exploration, landing pages have a single objective, referred to as a call to action (or CTA).

Segment Technical details

Support	Business Hours Online	Customer Type	Large Enterprises Medium Business Small Business
API	NA	Location / Phone Number	San Francisco, CA - 94111 / +1 415-603-6900
Deployment	SaaS/Web/Cloud Mobile - Android Mobile - iOS	Official Website	https://segment.com/
Deployment	SaaS/Web/Cloud Mobile - Android Mobile - iOS	Category	Customer Data Platform (CDP)

Segment Pricing

Pricing ModelFree Trial , Freemium , Subscription , Quotation Based

Free

Includes 1,000 visitors/mo
2 Sources
300+ Integrations

Features

Sources - 2 Source
Web
Mobile
Server
Cloud Apps
Destinations - Unlimited
Functions - 50 hours
Warehouses - 1 Warehouse
Sync frequency - 1 per day
Developer Tools
Central view of data schema
Live data view and debugger

Control your data

Data privacy and controls
User deletion
User suppression
Customer data discovery and inventory

Understand your customers

Unified customer data

Usage and Billing

Monthly tracked users - Up to 1,000
Throughput Limit - Standard
Price - Free
Seats - 10

Support

Email support - Basic
On-demand videos and documentation

Security

Account security
Multi-factor authentication
Certifications

Team

$120 /Month

10,000 visitors/mo Icon info
Unlimited Sources
Includes 1 Data Warehouse destination

Features

Sources - Unlimited
Web
Mobile
Server
Cloud Apps
Destinations - Unlimited
Functions - 50 hours
Warehouses - 1 Warehouse
Sync frequency - 2 per day
Developer Tools
Central view of data schema
Live data view and debugger

Control your data

Data privacy and controls
User deletion
User suppression
Customer data discovery and inventory

Understand your customers

Unified customer data

Usage and Billing

Monthly tracked users - Base includes 10,000
Throughput Limit - Standard
Price -Starting at $120/month
Additional 1,000 monthly tracked users (10k-25k) - +$12
Additional 1,000 monthly tracked users (25k-100k) -+$11
Additional 1,000 monthly tracked users (100k+) - +$10
Seats - 10
Payment method - Credit card
Contract Length - Annual(save up to 20%) or monthly

Support

Email support - Standard
On-demand videos and documentation

Security

Account security
Multi-factor authentication
Certifications

Business

Custom

Custom Volume
Single View of the Customer
Data Governance
Advanced Roles & permissions
Historical replay

Features

Sources - Unlimited
Web
Mobile
Server
Cloud Apps
Destinations - Unlimited
Functions - Custom
Warehouses - Unlimited
Sync frequency - Custom schedule
Selective sync
Developer Tools
Central view of data schema
Live data view and debugger
Config API

Control your data

Data privacy and controls
User deletion
User suppression
Customer data discovery and inventory
Destination filters
Replay historical data
Advanced data governance: Protocols - +Add-on
Integrated tracking plan - +Add-on
Data validation - +Add-on
Enforcement - +Add-on
Transformations - +Add-on

Understand your customers

Unified customer data
Audiencing and identity resolution: Personas - +Add-on
Identity resolution - +Add-on
Trait and audience building - +Add-on
Journeys - +Add-on
Activation - +Add-on
Profile API Access - +Add-on

Usage and Billing

Monthly tracked users - Custom volume
Throughput Limit - Custom
Price - Custom
Additional 1,000 monthly tracked users (10k-25k)
Additional 1,000 monthly tracked users (25k-1000k)
Seats - Unmilited
Payment method - Invoice
Contract Length - Annual

Support

Email support - Premium
On-demand videos and documentation
Dedication support - Available
Customer success manager - Available
Professional services - + Add-on
Uptime SLA

Security

Account security
Multi-factor authentication
Single sign-on
Granular roles and user permissions
Certifications

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Disclaimer: The pricing details were last updated on 08/10/2021 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

Learn more about Segment pricing.

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(208 RATINGS) Arm Treasure Data Arm Treasure Data is a platform that consolidates the customer data from all kinds of offline,... read more Start Free Trial Segment vs Arm Treasure Data

(23 RATINGS) BlueConic BlueConic is the advanced customer data platform that liberates companies’ first-party data from... read more Start Free Trial Segment vs BlueConic

(229 RATINGS) Evergage Evergage is a leading salesforce interaction management and personalization solution developed to... read more Start Free Trial Segment vs Evergage

(201 RATINGS) Blueshift Blueshift is a smart customer data platform, developed to help you transform your marketing by... read more Start Free Trial Segment vs Blueshift

Segment Reviews

OVERALL RATING 4.7 Based on 431 Rating(s)

Rating Distribution

Excellent 79.5 %
Very Good 20.2 %
Average 2.8 %
Poor 0.3 %
Terrible 0 %

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Videos on Segment

Segment Screenshots

Segment screenshot: Choose your integration in Segment

Segment screenshot: Event tracing in Segment

Segment screenshot: New Segment feature- live debugger

Segment Integration Dashboard screenshot

Segment screenshot: Choose your integration in Segment

Segment FAQs

Q. What is Segment used for?

Segment is Customer Data Platform (CDP). Segment offers the following functionalities:

Audience Builder
Identity Graph
360-degree Customer view
Data Enrichment
Data Source
GDPR Compliance
Email Marketing

Learn more about Segment features.

Q. What are the top alternatives for Segment?

Here`s a list of the best alternatives for Segment:

Q. Does Segment provide API?

No, Segment does not provide API.

Articles on Segment

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Free and Open-Source Software Top Customer Data Platform Software to Use in 2022 Customers have always been the heart and soul of every business which is why every organization... read more

SaaS Weekly Roundup SaaS weekly roundup #21: Google Workspace introduces Smart Chips, Squarespace goes public, and more As per a report by Crunchbase, the number of startups that raised the funding to become a unicorn... read more