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About Segment

Segment is a customer data analytics and management solution that helps you understands customer data from multiple sources. The application integrates with hundreds of other apps and collects data from these applications to a single platform. It also retrieves data from your websites and devices, such as mobile phones, tablets, browsers, smart watches, iBeacons, and televisions. Segment is designed explicitly for B2B service providers who need a powerful and easy-to-use analytics tool to understand better and manage their data. Segment makes it easy to capture data from each touchpoint and send it to each tool without having to learn, test, or implement a new API each time. This solution helps your organization easily integrate and manage scanning tools without having to open, close, or exit the system. As data analytics becomes a simpler process, Segment reduces the need for marketers to trust high-tech specialists to help them because they can now administer analytics tools.

Screenshots & Videos

Segment screenshot: Choose your integration in Segment
Segment screenshot: Event tracing in Segment
Segment screenshot: New Segment feature- live debugger
Video Thumbnail


SW Score Breakdown The SW Score breakdown shows individual score for product features.Read More

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read More
  • Reviews
  • Momentum
  • Popularity

Platforms Supported

  • Browser Based (Cloud)
  • Mobile App (Android, iOS)

Organization Types Supported

  • All (Small, Medium, Large)

API Support

  • NA

Modes of Support

  • Business Hours, Online

Segment Features

Customer Data Platform (CDP) Features

  • Features: The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read More

Audience Builder

Allows to segment the customers/subscribers using attributes and personas.

Identity Graph

Create a correlation between individuals with identical match groups.

360-degree Customer view

Aggregates entire customer data attributes from various touchpoints into a single dashboard.

Data Enrichment

A value-addition process of improving lead quality with new attributes.

Data Source

Import customer data from several sales and marketing channels

GDPR Compliance

Makes the website compliant to General Data Protection Regulation 2016/679 that offers privacy to all users in the European Union

Email Marketing

Helps to do email marketing and customizes emails to make a good impression to audiences

Multi-step Marketing

Create a campaign flow or storyboard by adding numerous campaign elements.

Behavior Tracking

A tracking tool that facilitates fostering positive customer reaction

Data Orchestration

Automated process to integrate and sync data across multiple marketing channels

Hyper Targeting

Delivering Ad content to extremely relevant interest group segments.

Data Cleansing

Helps in verifying/correcting/modifying inaccurate or coarse data from database

Landing Pages

Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email

Segment Pricing

Free Trial


Credit Card Required to Get Started

Pricing Options

Freemium ( Limited Features )

Premium Plans ( Subscription / Quotation Based )

Pricing Plans

Screenshots of Vendor Pricing Page

Pricing screenshot
Disclaimer: The pricing details were last updated on 08/10/2021 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

Learn more about Segment Pricing.

Segment Alternatives

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Segment Reviews

User Rating

4.8/5 (Based on 388 Ratings)

Ratings Distribution

  • Excellent

  • Very Good

  • Average

  • Poor

  • Terrible


Do You Use Segment?

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Review Summary

Segment users appreciate its ability to collect customer data from multiple sources and create unified customer profiles. They find it user-friendly, with a clean and intuitive interface. The ability to integrate with other tools and applications is also praised. However, some users have reported issues with data accuracy and reliability, as well as occasional technical glitches. The pricing is considered reasonable for the value provided, but some users have expressed concerns about the lack of a free trial or freemium option. Overall, Segment is seen as a powerful and flexible customer data platform, but it may require some technical expertise to fully utilize its capabilities.


  • Robust data collection: Segment is praised for its ability to collect and aggregate data from various sources, including websites, mobile apps, and social media.
  • Easy integration: Users appreciate that Segment offers seamless integration with a wide range of marketing and analytics tools.


  • Complexity: Some reviewers mention that Segment can be complex to set up and use, requiring significant technical expertise.
  • Limited customization: Users have pointed out that Segment's customization options are somewhat limited, which may not suit the needs of businesses with specific requirements.

Segment User Reviews

AI-Generated from the text of User Reviews

Videos on Segment

Segment Screenshots

Segment FAQs

What is Segment used for?

Segment is Customer Data Platform (CDP). Segment offers the following functionalities:

  • Audience Builder
  • Identity Graph
  • 360-degree Customer view
  • Data Enrichment
  • Data Source
  • GDPR Compliance
  • Email Marketing

Learn more about Segment features.

What are the top alternatives for Segment?

Does Segment provide API?

No, Segment does not provide API.

Segment Contact

Vendor Details

San Francisco, CA - 94111

Contact Details

+1 415-603-6900

Social Media Handles

Grid Report for Segment


Download White Papers And Ebooks On Customer Data Platform (CDP)

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Segment Integrations


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