Home/Customer Data Platform (CDP)/SegmentUpdated on: March 27, 2023
Segment - Customer Data Platform (CDP)
View Gallery
98% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Segment

Customer-centric data solution platform
(431 Ratings) Write Review

What is Segment and how does it work? Segment is a customer data analytics and management solution that helps you understands customer data from multiple sources. The application integrates with hundreds of other apps and collects data from these applications to a single platform. It also retrieves data from your websites and devices, such as mobile phones, tablets, browsers, smart watches, iBeacons, and televisions. Segment is designed explicitly for B2B service providers who need a powerful and easy-to-use analytics tool to understand better and manage their data. Segment makes it easy to capture data from each touchpoint and send it to each tool without having to learn, test, or implement a new API each time. This solution helps your organization easily integrate and manage scanning tools without having to open, close, or exit the system. As data analytics becomes a simpler process, Segment reduces the need for marketers to trust high-tech specialists to help them because they can now administer analytics tools.

Segment Features Show All Features

Segment Technical details

Support Business Hours Online Customer Type Large Enterprises Medium Business Small Business
API NA Location / Phone Number San Francisco, CA - 94111 / +1 415-603-6900
Deployment SaaS/Web/Cloud Mobile - Android Mobile - iOS Official Website https://segment.com/
Category Customer Data Platform (CDP)

Segment Pricing

Pricing ModelFree Trial , Freemium , Subscription , Quotation Based
Free
Free

Includes 1,000 visitors/mo
2 Sources
300+ Integrations

Features

  • Sources - 2 Source
  • Web
  • Mobile
  • Server
  • Cloud Apps
  • Destinations - Unlimited
  • Functions - 50 hours
  • Warehouses - 1 Warehouse
  • Sync frequency - 1 per day
  • Developer Tools
  • Central view of data schema
  • Live data view and debugger

Control your data

  • Data privacy and controls
  • User deletion
  • User suppression
  • Customer data discovery and inventory

Understand your customers

  • Unified customer data

Usage and Billing

  • Monthly tracked users - Up to 1,000
  • Throughput Limit - Standard
  • Price - Free
  • Seats - 10

Support

  • Email support - Basic
  • On-demand videos and documentation

Security

  • Account security
  • Multi-factor authentication
  • Certifications

Team
$120 /Month

10,000 visitors/mo Icon info
Unlimited Sources
Includes 1 Data Warehouse destination

Features

  • Sources - Unlimited
  • Web
  • Mobile
  • Server
  • Cloud Apps
  • Destinations - Unlimited
  • Functions - 50 hours
  • Warehouses - 1 Warehouse
  • Sync frequency - 2 per day
  • Developer Tools
  • Central view of data schema
  • Live data view and debugger

Control your data

  • Data privacy and controls
  • User deletion
  • User suppression
  • Customer data discovery and inventory

Understand your customers

  • Unified customer data

Usage and Billing

  • Monthly tracked users - Base includes 10,000
  • Throughput Limit - Standard
  • Price -Starting at $120/month
  • Additional 1,000 monthly tracked users (10k-25k) - +$12
  • Additional 1,000 monthly tracked users (25k-100k) -+$11
  • Additional 1,000 monthly tracked users (100k+) - +$10
  • Seats - 10
  • Payment method - Credit card
  • Contract Length - Annual(save up to 20%) or monthly

Support

  • Email support - Standard
  • On-demand videos and documentation

Security

  • Account security
  • Multi-factor authentication
  • Certifications
Business
Custom

Custom Volume
Single View of the Customer
Data Governance
Advanced Roles & permissions
Historical replay

Features

  • Sources - Unlimited
  • Web
  • Mobile
  • Server
  • Cloud Apps
  • Destinations - Unlimited
  • Functions - Custom
  • Warehouses - Unlimited
  • Sync frequency - Custom schedule
  • Selective sync
  • Developer Tools
  • Central view of data schema
  • Live data view and debugger
  • Config API

Control your data

  • Data privacy and controls
  • User deletion
  • User suppression
  • Customer data discovery and inventory
  • Destination filters
  • Replay historical data
  • Advanced data governance: Protocols - +Add-on
  • Integrated tracking plan - +Add-on
  • Data validation - +Add-on
  • Enforcement - +Add-on
  • Transformations - +Add-on

Understand your customers

  • Unified customer data
  • Audiencing and identity resolution: Personas - +Add-on
  • Identity resolution - +Add-on
  • Trait and audience building - +Add-on
  • Journeys - +Add-on
  • Activation - +Add-on
  • Profile API Access - +Add-on

Usage and Billing

  • Monthly tracked users - Custom volume
  • Throughput Limit - Custom
  • Price - Custom
  • Additional 1,000 monthly tracked users (10k-25k)
  • Additional 1,000 monthly tracked users (25k-1000k)
  • Seats - Unmilited
  • Payment method - Invoice
  • Contract Length - Annual

Support

  • Email support - Premium
  • On-demand videos and documentation
  • Dedication support - Available
  • Customer success manager - Available
  • Professional services - + Add-on
  • Uptime SLA

Security

  • Account security
  • Multi-factor authentication
  • Single sign-on
  • Granular roles and user permissions
  • Certifications
Screenshot of the Vendor Pricing Page
View Full Screen
Disclaimer: The pricing details were last updated on 08/10/2021 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

Learn more about Segment pricing.

Segment Alternatives Segment Alternatives

91% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Mixpanel
(853 RATINGS) Mixpanel An effective web analytics platform with all essential features to easily understand every users... read more
Start Free Trial Segment vs Mixpanel
86% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More RudderStack
RudderStack RudderStack is a customer data infrastructure that helps to route and process customer data... read more
Start Free Trial Segment vs RudderStack
Chord Commerce
Chord Commerce Omnichannel and future-proof, Chord’s Headless technology allows you to build completely unique... read more
Start Free Trial Segment vs Chord Commerce
98% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Amperity
(14 RATINGS) Amperity Amperity is a smart tool for optimizing campaigns and building long-term relationships with your... read more
Start Free Trial Segment vs Amperity
97% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Zeotap
(42 RATINGS) Zeotap Zeotap software is a customer intelligence platform (CIP) that significantly helps industries to... read more
Start Free Trial Segment vs Zeotap
94% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More LeadBoxer
(5 RATINGS) LeadBoxer LeadBoxer is an appropriate lead intelligence and customer management software that aids... read more
Start Free Trial Segment vs LeadBoxer
93% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Arm Treasure Data
(208 RATINGS) Arm Treasure Data Arm Treasure Data is a platform that consolidates the customer data from all kinds of offline,... read more
Start Free Trial Segment vs Arm Treasure Data
93% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More BlueConic
(23 RATINGS) BlueConic BlueConic is the advanced customer data platform that liberates companies’ first-party data from... read more
Start Free Trial Segment vs BlueConic
93% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Evergage
(229 RATINGS) Evergage Evergage is a leading salesforce interaction management and personalization solution developed to... read more
Start Free Trial Segment vs Evergage
92% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Blueshift
(201 RATINGS) Blueshift Blueshift is a smart customer data platform, developed to help you transform your marketing by... read more
Start Free Trial Segment vs Blueshift

Segment Reviews

OVERALL RATING 4.7 Based on 431 Rating(s)
Rating Distribution
  • 79.5 %
  • 20.2 %
  • 2.8 %
  • 0.3 %
  • 0 %
SHARE YOUR EXPERIENCE Write a Review
Read All Reviews

Videos on Segment

Segment Screenshots

Segment screenshot: Choose your integration in Segment
Segment screenshot: Event tracing in Segment
Segment screenshot: New Segment feature- live debugger
Segment Integration Dashboard screenshot
Integration Catalog screenshot
Segment Schema Control screenshot
Debugger screenshot
Segment screenshot: Choose your integration in Segment
Segment screenshot: Choose your integration in Segment
Segment screenshot: Event tracing in Segment
Segment screenshot: New Segment feature- live debugger
Segment Integration Dashboard screenshot
Integration Catalog screenshot
Segment Schema Control screenshot
Debugger screenshot

Segment FAQs

Segment is Customer Data Platform (CDP). Segment offers the following functionalities:

  • Audience Builder
  • Identity Graph
  • 360-degree Customer view
  • Data Enrichment
  • Data Source
  • GDPR Compliance
  • Email Marketing

Learn more about Segment features.

No, Segment does not provide API.

Articles on Segment

SaaS weekly roundup #14: Google Workspace gets major updates, Builder.ai raises $100million, and more
SaaS Weekly Roundup SaaS weekly roundup #14: Google Workspace gets major updates, Builder.ai raises $100million, and more There’s never a dull moment in the world of SaaS – and the SaaS weekly roundup... read more
SaaS weekly roundup #10: Software AG acquires StreamSets, Insider and Payhawk become unicorns, and more
SaaS Weekly Roundup SaaS weekly roundup #10: Software AG acquires StreamSets, Insider and Payhawk become unicorns, and more The past week was all about major publicly listed companies announcing their quarterly results.... read more
Top Customer Data Platform Software to Use in 2022
Free and Open-Source Software Top Customer Data Platform Software to Use in 2022 Customers have always been the heart and soul of every business which is why every organization... read more
SaaS weekly roundup #21: Google Workspace introduces Smart Chips, Squarespace goes public, and more
SaaS Weekly Roundup SaaS weekly roundup #21: Google Workspace introduces Smart Chips, Squarespace goes public, and more As per a report by Crunchbase, the number of startups that raised the funding to become a unicorn... read more

Segment Integration

85%
Apptimize
(18 RATINGS) Apptimize AB Testing Software
93%
Freshsales
(1395 RATINGS) Freshsales CRM Software
87%
Hull
(39 RATINGS) Hull Customer Data Platform (CDP)
Slack
(35011 RATINGS) Slack Business Instant Messaging Software
93%
Tableau
(3094 RATINGS) Tableau Business Intelligence Software
94%
Looker
(1484 RATINGS) Looker Business Intelligence Software
Drift
(922 RATINGS) Drift Conversational Marketing Software
88%
Kissmetrics
(284 RATINGS) Kissmetrics Web Analytics Software
91%
Mixpanel
(853 RATINGS) Mixpanel Web Analytics Software
88%
Drip
(456 RATINGS) Drip Marketing Automation Software
92%
Zendesk Support
(6218 RATINGS) Zendesk Support Help Desk Software
93%
Evergage
(229 RATINGS) Evergage Customer Data Platform (CDP)
88%
Autopilot
(449 RATINGS) Autopilot Marketing Automation Software
98%
Intercom
(2278 RATINGS) Intercom Live Chat Software
93%
Promoter.io
(39 RATINGS) Promoter.io NPS Software
95%
Freshdesk
(5374 RATINGS) Freshdesk Help Desk Software
98%
ActiveCampaign
(12031 RATINGS) ActiveCampaign Marketing Automation Software
87%
GoSquared
(95 RATINGS) GoSquared CRM Software
Twilio Flex
(441 RATINGS) Twilio Flex Cloud Communication Platforms
89%
Adjust
(78 RATINGS) Adjust Mobile Analytics Software
96%
MailChimp
(30285 RATINGS) MailChimp Email Marketing Software
91%
WebEngage
(216 RATINGS) WebEngage Marketing Automation Software
91%
Mailjet
(146 RATINGS) Mailjet Email Marketing Software
91%
HubSpot CRM
(10374 RATINGS) HubSpot CRM CRM Software
98%
Google Analytics
(8928 RATINGS) Google Analytics Web Analytics Software
98%
LiveChat
(2017 RATINGS) LiveChat Live Chat Software
98%
Salesforce
(31400 RATINGS) Salesforce CRM Software
98%
Optimizely
(806 RATINGS) Optimizely AB Testing Software
93%
Leanplum
(99 RATINGS) Leanplum Mobile Analytics Software
88%
VWO Testing
(289 RATINGS) VWO Testing AB Testing Software
95%
Crazy Egg
(304 RATINGS) Crazy Egg Heat Map Software
98%
Trustpilot
(79254 RATINGS) Trustpilot Reputation Management Software

Disclaimer

The research is compiled using multiple sources, let us know of any feedback on feedback@saasworthy.com