Home/Data Management Software/Segment
Updated on: July 7, 2020
What is Segment ?
Segment - Data Management Software : SaaSworthy.com
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98% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Segment

Customer-centric data solution platform
(159 Ratings) Write Review

Segment is a customer data analytics and management solution that helps you understands customer data from multiple sources. The application integrates with hundreds of other apps and collects data from these applications to a single platform. It also retrieves data from your websites and devices, such as mobile phones, tablets, browsers, smart watches, iBeacons, and televisions. Segment is designed explicitly for B2B service providers who need a powerful and easy-to-use analytics tool to understand better and manage their data. Segment makes it easy to capture data from each touchpoint and send it to each tool without having to learn, test, or implement a new API each time. This solution helps your organization easily integrate and manage scanning tools without having to open, close, or exit the system. As data analytics becomes a simpler process, Segment reduces the need for marketers to trust high-tech specialists to help them because they can now administer analytics tools.

Segment Features Show All Features

Segment Technical details

Support Business Hours Online Customer Type Large Enterprises Medium Business Small Business
API NA Location / Phone Number San Francisco, CA - 94111 / +1 415-603-6900
Deployment SaaS/Web/Cloud Mobile - Android Mobile - iOS Category Data Management Software

Segment Pricing

Pricing ModelFree Trial , Freemium , Subscription
Developer
Free

Features

  • Includes 1000 MTU
  • 2 Sources
  • Unlimited Destinations

Team
$120 /Month

$120 per Month base

Features

  • Base includes 10000 MTU
  • Unlimited Sources
  • Unlimited Destinations

Business
Custom

Features

  • Custom MTU Volume
  • Unlimited Sources
  • Unlimited Destinations
  • Historical Data Replay
  • Data Filters and Controls

Contact the vendor to get the latest pricing detail.

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Segment Pricing
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Disclaimer: The pricing details were last updated on 04/12/2018 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

Segment FAQs

Segment is Data Management Software. Segment offers the following functionalities:

  • Data Analysis
  • Data Integration
  • Data Security
  • Data Migration
  • Customer Data
  • Data Capture
  • Data Quality Control
  • Information Governance
  • Master Data Management
  • Match & Merge

Learn more about Segment features.

The pricing for Segment starts at $120.00 per month. Segment has a single plan:

  • Team at $120.00 per month.
    • Segment offers a Free Plan with limited features. They also offer an Enterprise Plan for their product.

      Learn more about Segment pricing.

Yes, Segment offers a free plan.

Learn more about Segment pricing.

No, Segment does not provide API.

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Segment Reviews

OVERALL RATING
4.6
Based on 159 Rating(s)
Rating Distribution
  • 150
  • 8
  • 1
  • 0
  • 0
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Verified UserSource : trustradius.com
(Reviewed on 01 July 2020)
Segment Offers Great Data for a Great Price

Use Cases and Deployment Scope

We use Segment to send all of our front-end usage data to our data warehouse, as well as sending key events to 3rd party ad, CRM, and other tools. We use the filtering functionality, the visual tagger, and some of the webhook functionality as well. It's used by marketing, data analytics, data engineering, and customer service, as well as our engineering/product teams.

Pros and Cons

  • Strongest catalog of integrations of tools of this nature.
  • Good support and service, good salespeople.
  • Reasonable pricing for what it is and the value created (comparable tools would cost significantly more).
  • Makes data warehouse-based analytics accessible to startup organizations.
Edit
  • Some connectors (EG HubSpot source) do not have necessary fields/data and it's unclear how to get these built out.
  • Some destination connectors have limitations and can require rework to make the data flowing thru Segment meet the requirements of the ad connectors.
  • Not much consistency across connectors.
  • At scale, can struggle with data volumes and loading data in one sync, causing data to change retroactively.

Likelihood to Recommend

  • Segment is great for companies that want to track their front-end actions with a high degree of granularity and send them to different tools and data warehouses.
  • If you have a high value per user, Segment can be very affordable for what it is.
  • Segment's pricing is per unique user, so if you run a lot of traffic (e.g. publishers, ultra-low value per visit and low LTV companies) that doesn't monetize effectively the pricing may not work for you.

Support Rating

7
Generally once the Segment team understands your question (which usually doesn't happen on the first ticket), after that they're very helpful.
Given the amount of external systems/connectors involved, often the issues lie with other companies and their data/structures.
Read this authenticated review

...more
Verified UserSource : trustradius.com
(Reviewed on 16 April 2020)
Excellent software solving a big problem in the industry

Use Cases and Deployment Scope

We have been using Segment for almost 3 years now. We started using Segment because we wanted to start tracking product adoption. It was really the only tool that could help us track each event and send it to multiple systems as well. Over the years, Segment has helped not just the product team but the entire organization is now able to easily integrate usage data with their respective tools. For instance, we are able to send the data to BigQuery, Salesforce, etc. so that everyone in the org has access to the data. I would highly recommend Segment.

Pros and Cons

  • Best part is that it integrates with almost all the tools out there.
  • Very robust.
  • They have recently launched a visual tagger (not used it) but I am sure it will help a lot of people.
Edit
  • It requires developers to add events.
  • I was not very happy with our CSM.
  • Tried Personas but was not that impressed.

Likelihood to Recommend

Excellent if you want to start tracking usage data and send it to multiple systems (like a BI tool or your marketing automation tool). They integrate with almost all major tools in the market. They are still evolving their Personas product which as of now is not the most sophisticated solution in the market.
Read this authenticated review

...more
Yaniv VararuSource : trustradius.com
(Reviewed on 12 April 2020)
Segment.io is just great!

Use Cases and Deployment Scope

It's basically used by the Product group to get insights into our costumers' usage of the platform, but this data is being shared later on with other groups within the company. It mainly solves the problem of decision-making regarding the development of new features and/or enhancements.

Pros and Cons

  • It can track every action our users do in our platform.
  • It supplies data in realtime.
  • It supplies info about the users' devices.
Edit
  • Potentially, it could "warn" the developers/product about areas in our code that are not covered by events (and let us decide if it's "be design" or we missed it).
  • It's difficult to get accumulated history data exported out in order to analyze it.
  • There's no easy way to compare data from 2 sources (our main target is to compare the same events between our test environment and prod environment).

Likelihood to Recommend

There's no specific scenario I can provide. It's more of the general benefit of getting accurate and realtime data of our customers' usage in order to drive us to get decisions. This is done extremely well by the Segment app. In addition, the Segment app is very intuitive (after setup), which makes it really easy to use.
Read Yaniv Vararu's full review

...more
Verified UserSource : trustradius.com
(Reviewed on 10 April 2020)
Critical Customer Infrastructure

Use Cases and Deployment Scope

Segment is used across our entire organization to centralize the collection and dissemination of user data.

Pros and Cons

  • Allows us to install many different apps with just one snippet.
  • Handles warehousing of analytics and user data well.
  • Allows to create attributes based on calculating data from other user attributes.
Edit
  • Cost - most of the functionality is only available on Business tier.
  • Support could be better.

Likelihood to Recommend

Where user data is an important part of your analytics stack, where you use lots of different tools and want to have consistent data transmission between tools.
Read this authenticated review

...more
Justin CollierSource : trustradius.com
(Reviewed on 10 April 2020)
Developer and business unit-friendly data collection tool

Use Cases and Deployment Scope

We use Segment to easily ingest all of our user analytics data and distribute it to data warehousing and various analytics platforms such as Google Analytics and Mixpanel. Without Segment we would have had to create custom components in our web client for each of these services and write even more software behind the scenes to collect data from these platforms for central storage.

Pros and Cons

  • Ease of Use
  • Developer Documentation
  • Diversity of Integrations
Edit
  • Pricey at scale

Likelihood to Recommend

Segment is a perfect tool if your organization is asking client-side software application developers to make user analytics data available to multiple teams with different use cases. Segment makes it easy to get data that is useful for UI/UX design teams, marketing and business units all to the appropriate places without sacrificing accuracy or resolution.
Read Justin Collier's full review

...more
Manan VoraSource : trustradius.com
(Reviewed on 25 February 2020)
One Data Collection and Integration Tool for All Your Needs

Use Cases and Deployment Scope

We use Segment to collect all the structured data from our SaaS platform to pass it on to other tools we use to analyze the data, create reports, interact with users and track engagement for the product.
This tool is mainly used by our technology department that set it up initially and keep making changes to the setup with the product and marketing departments.

Pros and Cons

  • It reduces the time taken to set the analytics and data collection part of your tool.
  • Their documentation on setting things up is really good and simplifies the process.
Edit
  • The pricing, especially for an early stage startup, is pretty expensive.
  • While this is a long shot, integrating with tech language verticals like Laravel (for php) would be great.

Likelihood to Recommend

This is perfect for any business, startup or tool that puts any importance on data collection and organization. Segment can ease the process by enabling you to set up your data collection protocols for your tool initially, with their own stack and then it connects with other tools, to pass the data into readable formats for those tools. It saves the effort of having to set up different collection parameters for different tools every time you wish to try a new tool out.
Read Manan Vora's full review

...more
Ben SSource : g2crowd.com
(Reviewed on 04 February 2020)
"Drastically Simplifies the Complexity of Gathering Website Interactions"

What do you like best?

There are many features I love, but the two that stand out to me are analytics.js and the debug console.

Analytics.js eliminates duplicate code, lesses the possibility of errors, and ensures all of your analytical platforms are consuming the same events.

The debug console is the first place I visit if there is an error. It gives you a single interface where you can filter events in real-time, see the data object, and review any consumption errors.

What do you dislike?

Sometimes the documentation is not correct and debugging custom events that are not firing correctly.

What problems are you solving with the product? What benefits have you realized?

Implementing advanced analytics can be a tedious job. And when you add multiple platforms (ex. FB Analytics, Google Analytics, Marketing Automation Tracker,...) the complexity begins to become unmanageable. This problem is what Segment solves very well. With one library a customer can send correctly formatted information to all the platforms at once. One system to setup, one library to integrate, one service to debug.

...more
Administrator in Information Technology and ServicesSource : g2crowd.com
(Reviewed on 17 January 2020)
"Segment has made life easier"

What do you like best?

The best part about segment is how easy it is to connect additional sources to test out and see if they give you the results you need as well as only having to integrate with segment and not each individual vendor

What do you dislike?

Nothing really it works as expected and works great

Recommendations to others considering the product:

When you turn on a source, might be worth testing it out on a dev environment we had an instance where injected javascript caused collisions with our product. Otherwise, no issues.

What problems are you solving with the product? What benefits have you realized?

As a product manager, there are many tools out there that I want to try to see if it will provide me with more insight, in the past I would have to bring in a story into a sprint to have a dev team implement this now I can just do it myself.

...more
Vladimir GSource : g2crowd.com
(Reviewed on 09 January 2020)
"Early adopter reporting in"

What do you like best?

We at X-Cart use Segment since it's earIy days. I really like how simple is to enable a new system just to try. I don't remember when we spent time on new integration.

What do you dislike?

High cost for new users (and those who wanted to upgrade from archive plans). But this is business, I understand.

Recommendations to others considering the product:

Give it a chance, definitely.

What problems are you solving with the product? What benefits have you realized?

Time from an idea of attaching new system to integration is reduced from weeks to hours.

...more
Ryan MSource : g2crowd.com
(Reviewed on 03 January 2020)
"Reliable and clean data for everyone"

What do you like best?

With features like computed traits, protocols, and now personas, my company is able to leverage the data from multiple tools to better inform our entire ecosystem.

What do you dislike?

Had a small bit of difficulty setting up computed traits, but that was mostly user error!

Recommendations to others considering the product:

It's so sturdy and reliable. We've considered moving some of our native programs like lead scoring out of our different suite of tools just because we know segment is going to work every time. It takes an enormous amount of pain out of our day to day when we can link multiple data sets and bring insights from one tool to another without having to worry about manually enabling it with something like SPSS Modeler.

What problems are you solving with the product? What benefits have you realized?

Clarity and centralization of our data efforts. It's very satisfying once the implementation is complete to feel confident about the orchestration of data amongst your tech stack.

...more
Read All Reviews

Videos on Segment

Segment Screenshots

Segment screenshot: Choose your integration in Segment
Segment screenshot: Event tracing in Segment
Segment screenshot: New Segment feature- live debugger
Segment Integration Dashboard screenshot
Integration Catalog screenshot
Segment Schema Control screenshot
Debugger screenshot
Segment screenshot: Choose your integration in Segment
Segment screenshot: Choose your integration in Segment
Segment screenshot: Event tracing in Segment
Segment screenshot: New Segment feature- live debugger
Segment Integration Dashboard screenshot
Integration Catalog screenshot
Segment Schema Control screenshot
Debugger screenshot

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