Segment

About Segment

Segment is a customer data analytics and management solution that helps you understands customer data from multiple sources. The application integrates with hundreds of other apps and collects data from these applications to a single platform. It also retrieves data from your websites and devices, such as mobile phones, tablets, browsers, smart watches, iBeacons, and televisions. Segment is designed explicitly for B2B service providers who need a powerful and easy-to-use analytics tool to understand better and manage their data. Segment makes it easy to capture data from each touchpoint and send it to each tool without having to learn, test, or implement a new API each time. This solution helps your organization easily integrate and manage scanning tools without having to open, close, or exit the system. As data analytics becomes a simpler process, Segment reduces the need for marketers to trust high-tech specialists to help them because they can now administer analytics tools.

Screenshots & Videos

Segment screenshot: Choose your integration in Segment

Segment screenshot: Event tracing in Segment

Segment screenshot: New Segment feature- live debugger

Pricing

Free Trial Not Available
Offers Custom plan.
View Detailed Pricing

SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

85%
Reviews

100%
Momentum

69%
Popularity

92%

Platforms Supported

Browser Based (Cloud)
Mobile App (Android, iOS)

Organization Types Supported

All (Small, Medium, Large)

API Support

NA

Modes of Support

Business Hours, Online

Segment Features

Show Feature Explanation

Show Missing Features

Customer Data Platform (CDP) Features

Features: The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

85%

Audience Builder

Allows to segment the customers/subscribers using attributes and personas.

Identity Graph

Create a correlation between individuals with identical match groups.

360-degree Customer view

Aggregates entire customer data attributes from various touchpoints into a single dashboard.

Data Enrichment

A value-addition process of improving lead quality with new attributes.

Data Source

Import customer data from several sales and marketing channels

GDPR Compliance

Makes the website compliant to General Data Protection Regulation 2016/679 that offers privacy to all users in the European Union

Email Marketing

Helps to do email marketing and customizes emails to make a good impression to audiences

Multi-step Marketing

Create a campaign flow or storyboard by adding numerous campaign elements.

Behavior Tracking

A tracking tool that facilitates fostering positive customer reaction

Data Orchestration

Automated process to integrate and sync data across multiple marketing channels

Hyper Targeting

Delivering Ad content to extremely relevant interest group segments.

Data Cleansing

Helps in verifying/correcting/modifying inaccurate or coarse data from database

Landing Pages

Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email

Segment Pricing

Free Trial

Not available

Credit Card Required to Get Started

Pricing Options

Premium Plans ( Quotation Based )

Pricing Plans

Connections Custom

Features

Collect And Unify Real-time Events With Customer Data In The Warehouse
Send Customer Data To 450+ Destinations
Govern Data For Quality And Compliance

Optional Add-on

Advanced Data Governance

Customer Data Platform (CDP) Custom

Features

Includes Features of Connections Plan, Plus
Automatically Generate Identity-resolved Profiles
Collect And Unify Real-time Events With Customer Data In the Warehouse
Enrich And Activate Unified Profile Data to Downstream Tools
Govern Data For Quality And Compliance
Get A Complete View of the Customer
Create And Manage Audiences
Orchestrate Customer Journeys And Campaigns
Leverage Predictive And Generative Ai

Screenshots of Vendor Pricing Page

Disclaimer: The pricing details were last updated on 18/12/2024 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

Learn more about Segment Pricing

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Segment Reviews

User Rating

4.6/5 (Based on 803 Ratings)

Rating Distribution

Excellent
64.9%
Very Good
30.3%
Average
4.5%
Poor
0.1%
Terrible
0.2%

User Sentiments

Extensive Integrations, Ease of Use, Reliable Data Collection, Effective Debugger

High Pricing, Occasional Data Sync Issues, Complex Initial Setup, Limited UI Functionality

Do You Use Segment?

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Review Summary

Segment users appreciate its ability to collect customer data from multiple sources and create unified customer profiles. They find it user-friendly, with a clean and intuitive interface. The ability to integrate with other tools and applications is also praised. However, some users have reported issues with data accuracy and reliability, as well as occasional technical glitches. The pricing is considered reasonable for the value provided, but some users have expressed concerns about the lack of a free trial or freemium option. Overall, Segment is seen as a powerful and flexible customer data platform, but it may require some technical expertise to fully utilize its capabilities.

Pros

Easy to use and intuitive interface facilitates seamless data collection and analysis.
Seamless integration with popular marketing and analytics platforms enables streamlined data management.

Cons

Pricing structure may not suit small businesses or startups with limited budgets.
Limited customization options might restrict advanced users seeking tailored solutions.

Segment Reviews

AI-Generated from the text of User Reviews

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