Segment is a customer data analytics and management solution that helps you understands customer data from multiple sources. The application integrates with hundreds of other apps and collects data from these applications to a single platform. It also retrieves data from your websites and devices, such as mobile phones, tablets, browsers, smart watches, iBeacons, and televisions. Segment is designed explicitly for B2B service providers who need a powerful and easy-to-use analytics tool to understand better and manage their data. Segment makes it easy to capture data from each touchpoint and send it to each tool without having to learn, test, or implement a new API each time. This solution helps your organization easily integrate and manage scanning tools without having to open, close, or exit the system. As data analytics becomes a simpler process, Segment reduces the need for marketers to trust high-tech specialists to help them because they can now administer analytics tools.
| Support | Business Hours Online | Customer Type | Large Enterprises Medium Business Small Business |
| API | NA | Location / Phone Number | San Francisco, CA - 94111 / +1 415-603-6900 |
| Deployment | SaaS/Web/Cloud Mobile - Android Mobile - iOS | Category | Data Management Software |
Disclaimer: The pricing details were last updated on 04/12/2018 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.
Segment is Data Management Software. Segment offers the following functionalities:
Learn more about Segment features.
The pricing for Segment starts at $120.00 per month. Segment has a single plan:
Segment offers a Free Plan with limited features. They also offer an Enterprise Plan for their product.
Learn more about Segment pricing.
No, Segment does not provide API.
Segment encourages the software owner (or 'data presenter' to be more definitive, to successfully 'pipe' their data that is generated via their chosen 'sources' .
Many types of services and 'best in class methods' are the following core stages of the efficient data processing paths. A 'data presenter' is given an excellent web-based UI dashboard for building 'pipes' , the end of the 'pipeline' as I perceive it to be, is ones 'data warehouse' from which the data presenter would use 'bleeding edge tech' to visualize it, query the data as per the specification the require, etc.
I find this approach is helpful to devs who deserve the data too, although their time is spent much better developing great applications.
I feel that segment is quite young as a platform, and has yet to implement many more systems into the service, offering the data presenter, the agility to build various data solutions.
I would recommend the use of Segment; considering,
(i The user had a live application running
(ii One without an implemented data solution, where segment will assist that transgression very quickly and seamlessly
I have been pleasantly present with a great introductory start up credit to assist developing and improving the destination and security of my data collection.
The power of segment to show real time valuable insights and its ease to connect with lot of destinations.
There is nothing that I can term as negative with regard to segment. Segment is really marvelous. Before using Segment we were not sure about market fit of our product but after connecting segment with Google Analytics and subsequent implementation of Visual Tagger we were able to visualize our real time data and were able to track our unique website visitors. It helped us in improving our customer experience and to significantly reducing our bounce rate. As a result of our product validation we were able to get funding commitments from investors. In my view startups can use the power of segment to visualize their customer insights and to show real time statistics to their stakeholders. Though there are many analytics providers but in my experience they are very few who track your unique users on monthly basis. Segment is great in this way to help you avoiding duplication of views on your product pages which can add to your credibility.
Segment can really help Founders to validate their product and to find Market Fit in considerably less time. It will not only help founders in quick pivoting but they can also use insights to further improve their product and customer experience.
Product Validation and Market Fit. We are also using Segment to improve our customer experience.
Very easy to add sources and destinations
Cost can skyrocket pretty quickly. Must be considered.
Easy to integrate new tools and destination, and having a single source of truth for the data.
Implement code once, and pass data to all kinds of destinations
It can get pricy depending on your business model
We use Segment to route data for analysis, workflow automation, experience personalization, and sales/marketing operations. Without Segment, we'd have to implement and support half a dozen (at least other third-party tools in our code. Segment lowers the barrier to entry for using other tools.
The best part is that sources and destinations can be added at any point without engineering resources.
Additional workspaces are required in order to have separate dev, testing, staging, and production environments.
Segment is a good choice to do some standard data capture and allow non-technical team members to update destinations and integrated software.
This allows marketing people to do their thing and try things out without consuming engineering resources.
At its core, the promise is unified user-level analytics. And that's delivered.
On top of that though, is a product that technical leads are usually ok with, since it saves them time and resources as well. It's hard to argue against the cost/benefit, and the possibility of building your own with their open source repos is always there.
I think the pricing model is an issue for businesses with a lot of anonymous traffic if they want to use the managed analytics.js though Segment.
There are other options in terms of products you can pay for, but doing it yourself using the open source tools made available by Segment is also an option.
Paying for Segment is still a great choice, and a no brainer for businesses past a particular size.
Segment is great when you have a way to identify your users. If you have a lot of anonymous traffic you will not get the most benefit out of Segment.
As a consultant, it's a very interesting tool because it brings business, marketing and technical teams together.
The core promise to each of those groups is already a huge benefit ( Business: unified analytics & data, Marketing: faster/better/more relevant personalised comms, Technical: the last 3rd party API you'll integrate.
But, apart from that, a lot of synergies and catalysts for growth have come from these teams being able to work together and have a common ground for making/discussing/weighing up decisions.
Few pros about Segment
- We have unified all our different sources by just using segment
- All different datapoints from webapp, mobileapp, lead channel, review channel and payment channels are clubbed together by segment and they then funnel it to our datawarehouse
- We are heavy on AWS and feel segment has done incredible job by helping us connect to these AWS channels like Redshift, AWS Firehose and Data Pipelines
Some cons
- Segment is still edgy when we need to fit it in our webapp, we had to rely on third party tool and had to write lots of custom code for integration
- Sometimes the segment app can be really buggy and we had tough time setting our workspaces
- There are failures in data sync and transfers which keeps on popping , some crucial data losses where observed
- Segment can eat on your budget if your business is growing but you are still a small scale firm
Segment is really good tool for someone trying to invest into data capture , It unifies all your data points and funnels it into your datawarehouse with mere clicks
All our data platform is built on segment, So starting from user workflow capture to the leads capture and then to our marketing and sales data capture we are using segment heavily. We are heavily reliant on AWS an segment provides us a amazing interface to interact with AWS resources thus making our lives easy. Also our payment platform via Stripe is integrated via segment this helps us in getting the useful customer purchase information.
If you quickly want to get started with connecting multiple tools together, Segment can help you get this done.
Some of the integrations that Segment supports don't follow the best practices of the specific vendors.
We're able to more quickly analyze data because the setup of Segment takes less time with multiple tools in your toolset than it would with a different setup.
Once you install Segment you can send choose your downstream services in one slick and remove engineering from the mix as you add on more tools and services.
Some of the best features are only available on the business plan which is much more expensive than the team plan.
Must have from day one as you create your tracking plan and build your data stack.
Unifying all of our user and analytics data transmission between tools, allowing us flexibility to choose the right tools with limited spin-up time, making it much quicker to add tracking and test before deploying.
I think the Personas product is a game changer to help in alleviating the reliance on developer involvement for Customer Journey Optimization
The pricing can be a little challenging for non-enterprise companies
The key to the methodology I employ with my clients is to empower non-technical team members to experiment and iterate without developer involvement. Segment is core to this strategy as once the data is pushed to segment, it can be pushed to anywhere else without developer involvement.
