For any business, brand promotion and marketing are crucial for capturing and sustaining the attention of its targeted masses. Promotion and marketing demand healthy public relation, which means good rapport with key social media personalities, influencers, and concerned audiences. A public-relation has a direct link with market reputation, so failing to ensure positive PR can negatively impact the brand image. Tainted brand image invites business loss. A Public Relation software helps to simplify and to enhance an organization’s digital communication with the public and media.
Muck Rack pricing: Muck Rack Offers Custom plan.
What is Muck Rack and how does it work?
MuckRack is a public relation software that is available in both the cloud-based and SaaS form. Using this software is easy as it comes with an easy-to-understand user interface. It features a sophisticated media database that helps you to spot the right journalist to pitch. Automatically updated media list helps saving more time than outdated media contact list. You will be notified with alerts in your inbox every time any trending news is published anywhere that might impact your brand. Users get reliable reports on their PR campaigns and can easily export PDF reports. Muck Rack comes integrated with social media channels like Twitter. show more
Meltwater pricing: Meltwater Offers Custom plan.
What is Meltwater and how does it work?
Meltwater is a cloud-based public relation software that is available in SaaS version, can be installed in Windows and Mac as well. This software comes enriched with a myriad of public relation features like article author database, clippings management, digital asset management etc. Meltwater uses artificial intelligence to help users get deeper & better business insights. It comes with PR impact metrics. The enriched media contact database helps forming better connection with leading bloggers, journalists and media influencers. Meltwater can boost your press release publication frequency. It helps in social & news monitoring and reporting & distribution. show more
Agility PR Solutions pricing: Agility PR Solutions Offers Custom plan.
What is Agility PR Solutions and how does it work?
Agility PR Solutions provides cloud-based public relation software solution to simplify media monitoring tasks. It helps in establishing better contacts with the right kind of social influencers to maximize your brand promotion. You can find and keep track of what is being said about your brand, business products and competitors anywhere and anytime online, in real-time. The software comes with a sophisticated media monitoring and media database solution. Agility PR Solutions PR software comes with features like clippings management, article author database and press release builder. You can get custom in-depth PR analysis reports with robust metrics for evaluating your PR campaign outcomes. show more
PR Underground pricing: Starts at $49.99.
What is PR Underground and how does it work?
PR Underground software is a platform used to manage press releases and can publish them on 80+ online news sites. The software offers a branded newsroom, with links to your releases, images, video, and your social media profiles. The software offers a secure platform to optimize the SEO to increase the online visibility of your business. Small and Medium companies make use of the software. show more
Newswire pricing: Starts at $299.0.
What is Newswire and how does it work?
Newswire is both a powerful public relation and marketing platform. This cloud-based software can be accessed and used round the clock from anywhere. Its sophisticated media database allows to connect with a host of updated media points. The campaign management feature provides users with detailed critical analytics to measure campaign success and allows personalizing the campaigns. Newswire helps you to share articles or press releases, videos and images better with the targeted audiences. You can centralize all your media content in one place. Newswire features press release builder, helps in monitoring the press, facilitates monitoring your entire digital asset etc. show more
Prezly pricing: Starts at $50.0. Offers Custom plan.
What is Prezly and how does it work?
Prezly is a cloud-based public relation software that helps brand owners make better connections with the influencers. The software is available in SaaS version as well and comes enhanced with several important PR features. You can create attractive influencer profiles and save their contact details. With the help of this software, you can also check if your contacts read your mails and at what time they replied. It has robust filtering options to help you extract the right contact among the pool of your social media influencers, media, bloggers, staff etc. Prezly enables you to custom make multimedia emails and customize bulk distribution. You can create SEO optimized virtual newsroom. show more
Prowly pricing: Starts at $189.0. Offers Custom plan.
What is Prowly and how does it work?
With Prowly, PR professionals can manage media relations more effectively while saving time on routine tasks. The modern and user-friendly tool has all the right features that help to build better relationships with the media: from finding relevant media contacts and organizing them in a PR CRM to creating visual press releases, sending email pitches, and maintaining journalist-friendly newsrooms. show more
Mynewsdesk pricing: Mynewsdesk Offers Custom plan.
What is Mynewsdesk and how does it work?
Mynewsdesk public relation software is based on the cloud and is easy to use for the people also who lack any technical know-how. This helps in enhancing digital communication with key brand influencers and relevant media professionals. Users can manage and centralize their entire PR activities in a single place. It helps you to build and design a SEO-friendly newsroom to ensure efficient press release publication & distribution. Mynewsdesk features auto-update media list that facilitates targeting the most relevant and key media personalities or influencers/journalists. This PR software offers data-driven business analytics to measure your PR outcomes. It enhances your media coverage. show more
NinjaOutreach pricing: Starts at $155.0.
What is NinjaOutreach and how does it work?
NinjaOutreach is an influencer marketing and public relation platform. It facilitates contacting social media influencers and bloggers at ease through many channels. It helps in link building and generating business leads as well. This PR software can help you to find top instagram and twitter followers to enhance your social media outreach. You can personalize your emails with attractive templates and send these to your vital important contacts for achieving a better response rate. NinjaOutreach provides you with necessary stat reports. Email auto sending facility enhances your outreach management. show more
JustReachOut pricing: Starts at $79.0.
What is JustReachOut and how does it work?
JustReachOut is an all in one accurate PR and guidance providing tool that can be relied upon by industries to find and pitch ideas on the go. Companies can reach out to podcasters, bloggers or journalists alike, based on the specific reasons provided by the software on why an individual podcaster will be the most appropriate choice for their website. Further, JustReachOut’s professional editors provide adequate feedbacks from time to time, helping out users with their pitches accompanied by accurate revision tactics and strategies alike. Users can start rolling over with the software in three simple steps, all they need to do is generate a targeted list of influencers and journalists, get pitch specific responses based on the inbuilt outreach guidance and proceed forward with the pitch engine to start showcasing their PR outreach efforts. At present, more than 5000 fortune companies depend on JustReachOut to showcase their pitches and drive coverage accordingly. show more
Wizikey pricing: Wizikey Offers Custom plan.
What is Wizikey and how does it work?
Wizikey is a public relations and media monitoring tool that provides competitive analysis and media reach out to firms all around the globe. It streamlines PR operations at every stage, from recruiting reporters to reporting results for enhanced user experience. With Wizikey, you can keep track of media relationships and eliminate the need to go through hundreds of files and folders to find what you're looking for. It assists you in looking for new reporters by looking at the keywords they include in their reports. You can reach out to suitable reporters suggested by Wizikey’s AI engine to improve your media targeting and keep track of the metrics that matter. For reporting and optimization, you get a thorough real-time analysis of your campaigns with Wizikey. You can examine your story balance to determine target areas for future public relations operations. From a single platform, you can get news insights, media monitoring, competitor research, and international media distribution. Additionally, you can conduct competition research in new markets and locations and examine the brand narratives of your rivals. show more
What is FuSeOn Link Affinity and how does it work?
Fuseon Link Affinity is a content marketing tool that leverages machine learning and Artificial Intelligence for effective link building. Businesses can tap a network of bloggers and influencers, build content, and distribute it on the network. They can also promote existing content, obtain a high link authority, and boost their SEO rankings. Fuseon uses an advanced crawling system that scrapes through user websites to outreach potential link building partners. Users can also manage the publication or distribution in content marketing with a dedicated Link Relationship Management system. The underlying ML and AI capabilities calculate the thematic affinity of every prospect to recommend only the ones that can benefit users. FuseOn even monitors its own third-party content to ensure that they are in complete control. For every potential partner, the tool extracts their meta tags and text content before checking their visibility in Google. show more
PressKitHero pricing: Starts at $9.0.
What is PressKitHero and how does it work?
PressKitHero software is a platform used to create a professional press kit for company. The software offers a list of published articles, blog posts or storys about your product or business. Collaborate with teams to add everyone involved in the company, their name, title and image. Publish your press releases in minutes. Small, Medium companies make use of the software. show more
Jona pricing: Starts at $365.0.
What is Jona and how does it work?
Jona is an AI-powered media contact platform, a brainchild of a team of PR experts with over 10 years of individual experience each. A part of the larger, esteemed Promotehour family of companies, Jona was built with three fundamentals: affordability, accuracy and relevance.Explore media lists and find the best one for business. Warm up journalists using newly- acquired list. With the right jounralists receiving story, enjoy media coverage. show more
PressRush pricing: Starts at $40.83.
What is PressRush and how does it work?
PressRush is a public relation software that is an advanced solution to obscure media list, complex reports and outdated monitoring tools. It comes with a simple user interface. It eases press monitoring and email distribution tasks. This PR software is one of the most popular journalist’s search engines. PressRush helps building as well as updating your media contact list on an automated basis. The sophisticated media database helps you get the email address of your targeted audiences, ensuring you send the right message to right people at right time. Instant notifications is sent to your inbox the moment any new press opportunity is spotted. It claims to work better than Google Alerts. show more
Presshub pricing: Starts at $99.0.
What is Presshub and how does it work?
Presshub is a Press Release management software that enables users to promote their products and services efficiently. One can identify the right journalists in the industry with Presshub’s advanced search tool, through relevant keyword searches. The application helps to start pitching right away after contacting a suitable journalist. Users can track communications, open rates, contact notes, and others. This AI-based software helps to find useful and updated articles by accessing success metrics. One can gather articles, including performance data and contact details of the author, and can even mark them as relevant or not useful. Presshub measures the user’s results and provides in-depth reports after each campaign, allowing users to compare their success with the available benchmarks. The application helps you send your press releases by populating contact lists. After pitching, users can access and monitor the number of clicks, views, and replies from the metrics generated. show more
LeadGenius pricing: LeadGenius Offers Custom plan.
What is LeadGenius and how does it work?
LeadGenius is a growth automation software for high aiming B2B companies to expand globally. It delivers exclusive B2B contacts and accounts data along with signals and insights in APAC, LATAM and EMEA. Growth automation mainly comprises three components namely data outsourcing, B2B data and robotic process automation. Data outsourcing is handled by a team of three dedicated experts- the data scientist, project manager and a custom success manager. B2B data consists of custom insights, buying intent signals, hyper0specific personas along with account and contact intelligence. The robotic process simply speeds up work by eliminating time consumption on repetitive tasks like for instance, CRM chores and prospect research. Thus, growth automation is one of the main reasons why business organisations prefer LeadGenius for shortening sales cycles and resulting in an increased number of lead conversions. Further, Flow and Datahub are the two products provided by LeadGenius. Flow by LeadGenius is an automation assistant that takes care of fields like sales, marketing and customer success portfolios. Datahub on the other hand helps with essential information gathering based on proprietary technology. show more
Covered Press pricing: Covered Press Offers Custom plan.
What is Covered Press and how does it work?
Covered Press can help do just that. With easy to use Media Stack, they will be able to control the pitches and press releases receive from publicists. Plus, they will always know what stories and publications a journalist is working on. User can even pitch them and chat with them live to secure press. And the best part is, they will earn 60% of the revenue minus credit card and platform fees. show more
LOOQME pricing: Starts at $250.0.
What is LOOQME and how does it work?
The Looqme is a cohesive PR campaign aimed at building a positive brand image for your enterprise or organisation. To deliver on this objective, Looqme employs a vast cross-section of tools, ranging from monitoring the internet, social networks, radio, TV and press for trends, setting the tone of your PR initiative according to these trends and then measuring success periodically using analytics insights as well as qualitative and quantitative indicators. Looqme uses real data to serve as the foundation of any PR campaign. Insights from content analysis focussed on understanding how your business or organisation is being covered and projected by the media and comparing it with image projection of your competitors. Promo campaigns analysis help you understand how a particular campaign performed in the public sphere. Finally, reputation analysis that evaluates how the actions of the top brass of any organisation are impacting its image. Looqme is an indispensable tool for PR professionals, marketing managers and political strategists. show more
Cision Comms Cloud pricing: Cision Comms Cloud Offers Custom plan.
What is Cision Comms Cloud and how does it work?
The Cision Comms Cloud is a comprehensive platform that enables to quickly and easily connect with the people who matter most to business. It enables to monitor and track conversations related to brand and provides powerful PR reporting tools to help measure the success of efforts.The Cision Comms Cloud can help create and share reports that show the impact of work in real-time. It delivers the insights need to prove the value of campaigns to stakeholders and executives. So, whether they were looking to build relationships, assess the success of PR efforts, or make sure they were reaching the right people, the Cision Comms Cloud has covered. show more
|PRODUCT NAME||SW SCORE (OUT OF 100)||AGGREGATED RATINGS (OUT OF 5)|
|Agility PR Solutions||98||3.4|
Amidst a pool of PR options, narrowing down the choices and selecting the one that best does the job is tough. Consult the below-mentioned factors before buying to simplify the software hunting process: