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SparkPost

Improve your customer engagement using emails with SparkPost

(123 Ratings) Write Review

What is SparkPost and how does it work? SparkPost is an online delivery platform developed to facilitate fast and secure delivery of marketing and transactional emails. It provides sophisticated emailing features and tools to its users that enable them to activate, engage, and retain their customers. SparkPost is an advanced software that offers a variety of features like SparkPost Signals, and data insights and predictively to improve customer engagement and help you send smarter emails. You can customize our emails with the pre-built flexible templates for personalizing each mail at an individual level. It also aims at improving your mail inbox placement with trustable email deliverability to make sure that your mails reach the right place at the right time. Users can leverage their analytics ability to know about the details of how good their emails are at effectively influencing their customers along with the insights to improve them in order to boost performance. Furthermore, it can be integrated with many apps, products, and websites to increase engagement, retention and increment of customer base. They offer a free trial version to try out the platform along with a wide range of premium plans to choose from inorder to fit every need.

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SparkPost Features Show All Features

Transactional Email Features

Email SuppressionStores the email addresses that are unsubscribed, bounced, blacklisted, etc
Custom Spam FilterAllows you to block all inbound messages that have a spam score higher than the set threshold.
Custom Reverse DNSAllows you to Whitelabel the dedicated IP address to the ISP
Automated IP WarmupAutomatically warmups the dedicated IP addresses by limiting the number of emails sent
Custom MetadataAssign customized identifiers to track and retrieve the instances for their entire lifecycle
Real-time ReportingAllows users to check campaign real-time status as it happens
Email PersonalizationSend emails with dynamic subject lines and personalized content to a different audience
WebhooksProvides notifications about email delivery issues, deliveries, opens, clicks, unsubscribes etc
SMTPProvides SMTP relay for faster delivery
Predesigned Email TemplatesProvides a library of templates to build an email
Multi-factor AuthenticationUses more than one method to verify a user's identity for a login
A/B TestingA/B testing is a method of comparing two versions of a webpage or app against each other to determine which one performs better. AB testing is essentially an experiment where two or more variants of a page are shown to users at random, and statistical analysis is used to determine which variation performs better for a given conversion goal
Template ManagementA method of governing a company's document environment based on a variety of document models is known as template management. An efficient template management solution makes it easier for workers to build papers, saving time and efficiency.
DashboardA dashboard is a data visualization tool that tracks, analyzes, and displays key performance indicators (KPI), metrics, and critical data points to track the progress of specific OKRs.
Email TagAllows the user to tag a specific set of emails for better reporting
Email HistoryProvides historical data about the email sent for a particular time period

Email Marketing Features

Predesigned Email TemplatesProvides a library of templates to build an email
Email SchedulingScheduling an email on a specific time or auto-responding to an action
Real-time Email EditorHelps to view the email while editing at the same time
List SegmentationSegregates the customers into smaller groups enabling the user to send targeted emails
A/B TestingA/B testing is a method of comparing two versions of a webpage or app against each other to determine which one performs better. AB testing is essentially an experiment where two or more variants of a page are shown to users at random, and statistical analysis is used to determine which variation performs better for a given conversion goal
Template ManagementA method of governing a company's document environment based on a variety of document models is known as template management. An efficient template management solution makes it easier for workers to build papers, saving time and efficiency.
Spam CheckPrior to sending out your campaigns and automation emails to your contacts, you can use spam check to help find areas of spamminess. The spam check tool checks the content of your message and shows the results on both the campaign summary and campaign Settings pages.
Mailing List ManagementMailing list management is the process of organizing all email addresses that you collect from customers and leads. You can submit more targeted emails and boost metrics like open rate and bounce rate by validating addresses and removing inactive subscribers from your list on a regular basis. Consider mailing list management to be all of the behind-the-scenes work that goes into keeping the mailing list up-to-date and accurate.
Event Triggered EmailSends emails to targeted customers based on their activities
Drip CampaignsDrip campaigns or drip marketing is a type of marketing communication that is broken down into pieces and spread out over time to subtly nudge a prospect to take action rather than offering them anything out of the blue.
Click-through TrackingClick-through tracking is an analytics feature that measures and reports where people click or tap on websites, apps, and emails. A click tracking tool tracks mouse clicks and taps using software or tags. This information is gathered and presented numerically, graphically (heat maps), or through individual sessions (session recordings). Marketers, analysts, and user researchers use click monitoring tools to attribute conversions, assess user interaction, and identify website failures and optimization opportunities.
Auto-RespondersAbility to send automated emails to the contacts subscribing to the list.
Contact ManagementThe process of storing, organizing, and monitoring information about your clients, prospects, and sales leads is known as contact management. In its most simple form, an address book or an Excel or Google spreadsheet with entries for all of the people with whom you do business can be used to handle your contact details. Many companies, on the other hand, prefer to use advanced contact management software. This is particularly useful if you have a large number of contacts to keep track of or several people who need access to the information.
Instagram AdsHas an inbuilt tool to set up an Instagram marketing campaign
Facebook AdsHas an inbuilt tool to set up a Facebook marketing campaign
Google Remarketing AdsAllows for retargeting your customers via Google Display Network to increase conversions
Abandoned Cart EmailSends email to customers who have failed to check out their cart items
Mobile AppHelps your team to stay top on the business everywhere
Delivery by Time ZoneSubscribers receive the email at the exact time they are in their timezone.
Send Time OptimizationHelps to find the best sending time to engage with your customer
Sign Up FormsBuild sign up forms to allow website visitors to join your mailing list
Free Stock PhotosProvides a library of free stock photos for commercial use
RSS to EmailHelps users to receive any new updates or the latest news from the website
Contact List ImportAbility to import contacts from TXT, EXCEL, CSV formats and also can enter manually
Click MapAllows tracking user click activity and how they interact with email
Document LibraryCentral repository to manage your assets like Images, PDF files, etc.,
Drag and Drop EditorLets you customize the elements with images, web forms, boxes, tables, etc. by simple drag and drop interface
Multivariate TestingMultivariate testing is a technique for altering multiple variables to test a hypothesis. The aim of multivariate testing is to figure out which combination of variations out of all the possibilities performs the best. Combinations of changeable components make up websites and smartphone applications. A multivariate test involves modifying several elements at once, such as an image and headline. Three picture variations and two headline variations are combined to produce six material variations that are checked simultaneously to find the winning variant.

SparkPost Technical details

Support	24/7 (Live rep) Business Hours Online	Customer Type	Individuals Freelancers Large Enterprises Medium Business Small Business
API		Location / Phone Number	Columbia, MD / +1 877-887-3031
Deployment	SaaS/Web/Cloud	Official Website	https://www.sparkpost.com/
Deployment	SaaS/Web/Cloud	Category	Transactional Email Software Email Marketing Software

SparkPost Pricing

Pricing ModelFreemium , Subscription , Quotation Based

Test

Free

For new senders getting started with email

Features

Send with API or SMTP relay
Send up to 100 emails daily
Signals predictive analytics
Email Health Score alerting
Real-time alerts
Spam trap monitoring
Engagement insights
Dynamic AMP emails
Searchable email event data
2 custom webhooks
Advanced templates and snippets
Online support

Starter

$30 /Month

100K Emails Send per Month

For new senders getting started with email

Features

Extra Emails: $0.85 / thousand
Send with API or SMTP relay
Send up to 25,000 emails per day
Signals predictive analytics
Email Health Score alerting
Real-time alerts
Spam trap monitoring
Engagement insights
Dynamic AMP emails
Searchable email event data
2 custom webhooks
Advanced templates and snippets
Online support

Based upon the Number of Emails Send per Month, the pricing plan varies.

Premier

$75 /Month

100K Emails Send per Month

For senders looking to get the most from their email

Features

Extra Emails: $0.85 / thousand
Includes features of Starter plan, plus
Searchable email event data
5 custom webhooks
Advanced templates and snippets
Inbound email webhooks
15 Subaccounts
Scheduled sending
AB Testing
Dedicated IP included
Automated IP warmup
Prioritized support

Over 5M per Month :

Customer success manager
Prioritized online and phone support

Based upon the Number of Emails Send per Month, the pricing plan varies.

Enterprise

Custom

Enterprise-grade financial guarantees with 99.9% uptime SLA and guaranteed burst rates.

Features

Includes features of Premier plan, plus
Dedicated Technical Account Manager (TAM)
Deliverability & Analysis Reporting
The industry’s best uptime SLAs with service credits
Guaranteed burst rates
No limit on the number of dedicated IP addresses

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Disclaimer: The pricing details were last updated on 14/12/2021 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

Learn more about SparkPost pricing.

SparkPost Alternatives SparkPost Alternatives

SparkPost Reviews

OVERALL RATING 4.1 Based on 123 Rating(s)

Rating Distribution

Excellent 71.4 %
Very Good 19.6 %
Average 0.9 %
Poor 0 %
Terrible 8 %

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Videos on SparkPost

SparkPost Overview

Justin Newton (Netki) on Email Deliverability with SparkPost

SparkPost Screenshots

Personalize Email with Our Flexible Template System screenshot

SparkPost Slides

The Marketing Journey: Transforming For Success

SparkPost FAQs

Q. What is SparkPost used for?

SparkPost is Transactional Email Software. SparkPost offers the following functionalities:

Email Suppression
Custom Spam Filter
Custom Reverse DNS
Automated IP Warmup
Custom Metadata
Real-time Reporting
Email Personalization
Webhooks
SMTP
Predesigned Email Templates
Multi-factor Authentication
A/B Testing
Template Management
Dashboard

Learn more about SparkPost features.

Q. What are the top alternatives for SparkPost?

Here`s a list of the best alternatives for SparkPost:

Q. Does SparkPost provide API?

Yes, SparkPost provides API.

Articles on SparkPost

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