Mailgun Pricing, Reviews and Features (September 2023)

Mailgun Features Show All Features

Transactional Email Features

Email SuppressionStores the email addresses that are unsubscribed, bounced, blacklisted, etc
Custom Spam FilterAllows you to block all inbound messages that have a spam score higher than the set threshold.
Email TagAllows the user to tag a specific set of emails for better reporting
Custom Reverse DNSAllows you to Whitelabel the dedicated IP address to the ISP
Email HistoryProvides historical data about the email sent for a particular time period
Automated IP WarmupAutomatically warmups the dedicated IP addresses by limiting the number of emails sent
Custom MetadataAssign customized identifiers to track and retrieve the instances for their entire lifecycle
Real-time ReportingAllows users to check campaign real-time status as it happens
Email PersonalizationSend emails with dynamic subject lines and personalized content to a different audience
WebhooksProvides notifications about email delivery issues, deliveries, opens, clicks, unsubscribes etc
SMTPProvides SMTP relay for faster delivery
Predesigned Email TemplatesProvides a library of templates to build an email
Multi-factor AuthenticationUses more than one method to verify a user's identity for a login
A/B TestingA/B testing is a method of comparing two versions of a webpage or app against each other to determine which one performs better. AB testing is essentially an experiment where two or more variants of a page are shown to users at random, and statistical analysis is used to determine which variation performs better for a given conversion goal
Template ManagementA method of governing a company's document environment based on a variety of document models is known as template management. An efficient template management solution makes it easier for workers to build papers, saving time and efficiency.
DashboardA dashboard is a data visualization tool that tracks, analyzes, and displays key performance indicators (KPI), metrics, and critical data points to track the progress of specific OKRs.

Email Marketing Features

Predesigned Email TemplatesProvides a library of templates to build an email
Email SchedulingScheduling an email on a specific time or auto-responding to an action
Document LibraryCentral repository to manage your assets like Images, PDF files, etc.,
List SegmentationSegregates the customers into smaller groups enabling the user to send targeted emails
Drag and Drop EditorLets you customize the elements with images, web forms, boxes, tables, etc. by simple drag and drop interface
A/B TestingA/B testing is a method of comparing two versions of a webpage or app against each other to determine which one performs better. AB testing is essentially an experiment where two or more variants of a page are shown to users at random, and statistical analysis is used to determine which variation performs better for a given conversion goal
Template ManagementA method of governing a company's document environment based on a variety of document models is known as template management. An efficient template management solution makes it easier for workers to build papers, saving time and efficiency.
Spam CheckPrior to sending out your campaigns and automation emails to your contacts, you can use spam check to help find areas of spamminess. The spam check tool checks the content of your message and shows the results on both the campaign summary and campaign Settings pages.
Mailing List ManagementMailing list management is the process of organizing all email addresses that you collect from customers and leads. You can submit more targeted emails and boost metrics like open rate and bounce rate by validating addresses and removing inactive subscribers from your list on a regular basis. Consider mailing list management to be all of the behind-the-scenes work that goes into keeping the mailing list up-to-date and accurate.
Drip CampaignsDrip campaigns or drip marketing is a type of marketing communication that is broken down into pieces and spread out over time to subtly nudge a prospect to take action rather than offering them anything out of the blue.
Click-through TrackingClick-through tracking is an analytics feature that measures and reports where people click or tap on websites, apps, and emails. A click tracking tool tracks mouse clicks and taps using software or tags. This information is gathered and presented numerically, graphically (heat maps), or through individual sessions (session recordings). Marketers, analysts, and user researchers use click monitoring tools to attribute conversions, assess user interaction, and identify website failures and optimization opportunities.
Contact ManagementThe process of storing, organizing, and monitoring information about your clients, prospects, and sales leads is known as contact management. In its most simple form, an address book or an Excel or Google spreadsheet with entries for all of the people with whom you do business can be used to handle your contact details. Many companies, on the other hand, prefer to use advanced contact management software. This is particularly useful if you have a large number of contacts to keep track of or several people who need access to the information.
Instagram AdsHas an inbuilt tool to set up an Instagram marketing campaign
Facebook AdsHas an inbuilt tool to set up a Facebook marketing campaign
Google Remarketing AdsAllows for retargeting your customers via Google Display Network to increase conversions
Abandoned Cart EmailSends email to customers who have failed to check out their cart items
Mobile AppHelps your team to stay top on the business everywhere
Delivery by Time ZoneSubscribers receive the email at the exact time they are in their timezone.
Send Time OptimizationHelps to find the best sending time to engage with your customer
Sign Up FormsBuild sign up forms to allow website visitors to join your mailing list
Free Stock PhotosProvides a library of free stock photos for commercial use
RSS to EmailHelps users to receive any new updates or the latest news from the website
Contact List ImportAbility to import contacts from TXT, EXCEL, CSV formats and also can enter manually
Click MapAllows tracking user click activity and how they interact with email
Real-time Email EditorHelps to view the email while editing at the same time
Event Triggered EmailSends emails to targeted customers based on their activities
Auto-RespondersAbility to send automated emails to the contacts subscribing to the list.
Multivariate TestingMultivariate testing is a technique for altering multiple variables to test a hypothesis. The aim of multivariate testing is to figure out which combination of variations out of all the possibilities performs the best. Combinations of changeable components make up websites and smartphone applications. A multivariate test involves modifying several elements at once, such as an image and headline. Three picture variations and two headline variations are combined to produce six material variations that are checked simultaneously to find the winning variant.

Mailgun Technical details

Support

24/7 (Live rep) Business Hours Online

Customer Type

Freelancers Large Enterprises Medium Business Small Business

API

Location / Phone Number

San Antonio, TX

Deployment

SaaS/Web/Cloud

Official Website

https://www.mailgun.com/

Category

Transactional Email Software Email Marketing Software

Mailgun Pricing

Pricing ModelFree Trial , Subscription , Quotation Based

Flex

Get 5,000 free emails per month for 3 months, then only pay for what you send

Pay as You Go

Features:

Email APIs, SMTP Relay, and Webhooks
Suppression Management
Email Tracking and Analytics
99.99% Guaranteed Uptime SLA
5 Days of Log Retention
Detailed Documentation
Limited 24/7 Ticket Support
Extra emails beyond trial volume : From $0.80 per 1000 emails

Foundation

$35 /Month

Send, receive, and track your emails effortlessly

Features

50,000 Emails Included
Email APIs, SMTP Relay, and Webhooks
Suppression Management
Inbound Email Routing
Email Tracking and Analytics
99.99% Guaranteed Uptime SLA
1 Dedicated IP (Foundation 100k and up)
Email Address Validations
Inbox Placement Tests
5 Days of Log Retention
1 Day Message Retention
Detailed Documentation
24/7 Ticket Support
Extra emails & validations :
- From $0.80 / 1000 emails
- From $1.20 / 100 validations

Based upon the Number of Emails, the pricing plan varies.

Growth

$80 /Month

Optimize sending with deliverability tools and enhanced support

Features

100,000 Emails Included
Email APIs, SMTP Relay, and Webhooks
Suppression Management
Inbound Email Routing
Email Tracking and Analytics
99.99% Guaranteed Uptime SLA
1 Dedicated IP
1,000 Email Address Validations
10 Inbox Placement Tests
15 Days Log Retention
3 Day Message Retention
Detailed Documentation
24/7 Ticket Support
Instant Chat Support
Extra emails & validations :
- From $0.80 / 1000 emails
- From $1.20 / 100 validations

Based upon the Number of Emails, the pricing plan varies.

Scale

$90 /Month

Drive results with the most advanced sending platform, deliverability tools, and full support

Features

100,000 Emails Included
Email APIs, SMTP Relay, and Webhooks
Suppression Management
Inbound Email Routing
Email Tracking and Analytics
99.99% Guaranteed Uptime SLA
1 Dedicated IP
Dedicated IP Pools
SAML SSO
5,000 Email Address Validations
15 Inbox Placement Tests
Send Time Optimizationinfo
30 Days of Log Retention
Up to 7 Days Message Retentioninfo
Detailed Documentation
24/7 Ticket Support
Instant Chat Support
Live Phone Support
Extra emails & validations :
- From $0.80 / 1000 emails
- From $0.80 / 100 validations

Based upon the Number of Emails, the pricing plan varies.

Enterprise

Custom

Features

Includes features of Scale plan, plus
Managed Deliverability Services
Rapid Fire Burst Sending SLA

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Disclaimer: The pricing details were last updated on 14/12/2021 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

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