Home/Glossary/Campaign SegmentationUpdated on: March 19, 2024

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What is Campaign Segmentation?

Social media segmentation is breaking down your audience demographics within and between different social media platforms. It gives you an understanding of the different groups of people using various social media channels so you know which channels to employ to reach those groups.

Software with Campaign Segmentation

PRODUCT NAME SW SCORE (OUT OF 100) AGGREGATED RATINGS (OUT OF 5)
ActiveCampaign 98 4.6
Klaviyo 96 4.4
Adobe Marketo Engage 95 4
Ontraport 92 4.4
SharpSpring 91 4.3
MoEngage 91 4.3
Omnisend 91 4.1
OutboundEngine 91 3.6
WebEngage 90 4.5
Customer.io 90 4.4

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