Home/Glossary/Campaign SegmentationUpdated on: December 6, 2023

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What is Campaign Segmentation?

Social media segmentation is breaking down your audience demographics within and between different social media platforms. It gives you an understanding of the different groups of people using various social media channels so you know which channels to employ to reach those groups.

Software with Campaign Segmentation

PRODUCT NAME SW SCORE (OUT OF 100) AGGREGATED RATINGS (OUT OF 5)
ActiveCampaign 98 4.6
Klaviyo 95 4.3
Adobe Marketo Engage 93 4
Omnisend 93 4.1
EngageBay 92 4.7
Ontraport 92 4.4
OutboundEngine 92 3.5
SharpSpring 91 4.3
MoEngage 91 4.3
WebEngage 91 4.5

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