What is Lead Management?

Lead Management is the process of acquiring and managing leads (potential customers) until the point where they make a purchase. Lead management should not be confused with lead nurturing, which is a specific part of lead management that takes place towards the end of the process.

Software with Lead Management

PRODUCT NAME	SW SCORE (OUT OF 100)	AGGREGATED RATINGS (OUT OF 5)
ActiveCampaign	98	4.6
SalesRabbit	98	4.5
SalesHood	97	4.6
Gryphon.ai	96	2.5
Kajabi	96	4.6
Klaviyo	95	4.3
Showell	95	4.6
CloudApp	94	4.6
Seismic	94	4.7
DocSend	94	4.6

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Analytics (ROI Tracking)

Analytics is the method of analyzing data in the database to discover valuable consumer insights that companies can act on. Software integrated with analytics become more intelligent in their understanding of customers, allowing you to make data-driven decisions.

Campaign Segmentation

Social media segmentation is breaking down your audience demographics within and between different social media platforms. It gives you an understanding of the different groups of people using various social media channels so you know which channels to employ to reach those groups.

Channel Management

Social media management is the process of creating, publishing, promoting, and managing content across social media channels like Facebook, Instagram, Pinterest, YouTube, more.

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