Mixpanel

Pros: If you just want simple in-app analytics, this might be the tool for you. It's really affordable compared to other analytics tools out there.

Cons: This just didn't deliver what we wanted. We got on a call with their sales team, and they REALLY overpromised what could be done with Mixpanel. We'd ask, "Can we track this...?" , and immediately their response, was "YES!"

In the end, we did all the setup and the development team did a lot of customization. But the customization for dashboards just isn't there. We also didn't get all of the onboarding support that was promised. In the end, we just let the rest of the year subscription pass, and we started using an open source tool called Metabase instead.

Pros: I know a company that uses Mixpanel to track everything a customer does on their platform, including where they left off and also encountered an error. Mixpanel also shows you a customer's location.

You can also send targetted customer messages with Mixpanel

Cons: You will need a software developer to implement Mixpanel on your app or website. It's not something you can set up easily.

Overall: Unlike Google Analytics, Mixpanel tracks everything and can help you understand your customers better

Pros: Easy to use and set up. Easy for users to develop reports on online behavior from their websites. I heard of nothing but good experiences with CS.

Cons: Expensive and sometimes reports can have data missing. Could be user error though.

Pros: We had some issues with duplicate contacts and need to decrease the number of registered users in order to fit our package payment. The customer service was always extremely reactive in helping us to find a quick solution to our problems

Cons: The don't provide strong inside on the user actions after you sent email or push campaigns, thus you need additional software to develop strong analytics for that part

What do you like best?

What do you dislike?

What business problems are you solving with the product? What benefits have you realized?

Pros: The software is really easy to use and allows to send push notifications and emails for a very good price point

Cons: Some of the features once available to all users (eg reports download) now requires a premium account

Pros: Building custom reports and engagement metrics so I can test new photo gallery designs, and explore different lander pages based on how they click-through the site.

Cons: Reports can be hard to create and really depend on proper input, I regularly have to sort through dirty data (wrong email, etc.) to massage it can get a more accurate report.

Pros: It's a place where we can store and view important data points.

Cons: It's not easy to see what you need to from the data. Lacks a lot of features and functions.

Pros: It makes it easy to see user insights inside of our application.

Cons: Nothing. Mixpanel has been great for us.

Pros: Graphic User Interface is well-designed. The set of tools come in handy when trying to understand website's/app's visitors (prospects).

Cons: In my experience, data is greatly different from what I get from other tools, such as G Analytics.