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Updated on: August 3, 2021
What is Mixpanel ?
Mixpanel - Web Analytics Software
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Mixpanel

Powerful tool with enhanced funnel feature.
(576 Ratings) Write Review

An effective web analytics platform with all essential features to easily understand every users journey in your website. It has engagement feature to measure the actions taken by the visitors in your application. It also has machine learning which stops data mining and act on insights instantly. In addition, it has funnel feature that helps you to identify where and why you losing your customers. Using this platform, you can unify all your data sources and can easily discover your visitor behaviours. It allows you to send push notifications to your customer in order to increase customer engagement and revenue.

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Mixpanel Features Show All Features

Mixpanel Technical details

Support Business Hours Online Customer Type Freelancers Large Enterprises Medium Business Small Business
API NA Location / Phone Number San Francisco, CA
Deployment SaaS/Web/Cloud Mobile - Android Mobile - iOS Category Web Analytics Software

Mixpanel Pricing

Pricing ModelFreemium , Subscription , Quotation Based
Starter
Free

Features

  • All analytics features including Flows, Cohorts, and more
  • 1000 monthly tracked users
  • Unlimited accounts for employees
  • 90-day data history

Core features included in every plan

  • Core analytics
  • Exploratory reports
  • Predictive analytics
  • Custom dashboards for mobile, web, TV and email
  • Automatic monitoring and alerts
  • Infrastructure, APIs, and integrations
  • Advanced data management
  • Codeless maintenance
  • Two-factor authentication
  • GDPR compliance
Growth
$779 /Year

Starting at $779 per Year

Features

  • Everything in Free, plus
  • Plans up to 25000 monthly tracked users
  • 12-month data history
  • Run 10 prediction at once
  • Core features included
Enterprise
Custom

Features

  • Everything in Growth, plus
  • Customizable data history
  • Single sign-on
  • Roles and permissions
  • Group / B2B Analytics
  • Core features included
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Disclaimer: The pricing details were last updated on 12/04/2018 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

Learn more about Mixpanel pricing.

Mixpanel FAQs

Mixpanel is Web Analytics Software. Mixpanel offers the following functionalities:

  • Event Tracking
  • Campaign Management
  • Conversion Tracking
  • Goal Tracking
  • User Interaction Tracking
  • Time on site Tracking
  • Report Generation
  • Multiple Site Management
  • Alert Notifications

Learn more about Mixpanel features.

No, Mixpanel does not provide API.

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Mixpanel Reviews

OVERALL RATING
4.3
Based on 576 Rating(s)
Rating Distribution
  • 55.6 %
  • 34.4 %
  • 8.1 %
  • 0.6 %
  • 0.3 %
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Andrea KSource : g2crowd.com
(Reviewed on 29 September 2020)
"An incredible tool for obtaining the use of applications."

What do you like best?

The ease that Mixpanel transmits is undoubtedly its best feature from a business point of view, allowing you to quickly create graphics with a few points and clicks, mentioning that these are of high resolution in these areas, without excluding that its interface User is incredible in every sense of its alternative design created, which is quite agile and fast when a user registers for the first time in these facilities, to take advantage of the very useful functionalities that this software offers in its entirety.

What do you dislike?

Mixpanel requires new relevant updates to guarantee the majority of its functionalities in a maximum percentage, including at the same time explicit event settings from its most outstanding application, which means that in these processes you must be very careful in the layout of your events, as missing one of these lustful rallies may mean that you are not collecting any internal data about this system.

Recommendations to others considering the product:

Mixpanel excels when the data entering this platform is labeled correctly and with the proper attributes that an organization normally needs to establish good functionalities when addressing these presented declines, which means that companies must be very deliberate with the form in which they plan their most conducive and alternative development, considering that metrics must be integrated into the development flow so that each page is properly instrumented, and this software takes care of these mentioned characteristics.

What problems are you solving with the product? What benefits have you realized?

Mixpanel is being used mainly by the product team, to improve our funnel conversions and discover at the same time different routes or user flows, in order to know what to offer once confusing situations arise according to seasonal irregularities of the sales we make on a daily basis, this software also gives us the ability to run more sophisticated outage analysis to fully determine the impact of the functions in operation, from when the operators interacted through our website.

...more
Faqih SSource : g2crowd.com
(Reviewed on 29 July 2020)
"Mixpanel for Analytics"

What do you like best?

Mixpanel has very good UI and advanced tracking both for mobile apps and website. And user from those platform will be in one dashboard. So we can compare user from those platform

What do you dislike?

Report in dashboard not show whole report like in analytics and layout in dashboard not flexible to modification

What problems are you solving with the product? What benefits have you realized?

Comprehensive analytics both mobile apps and website. Mixpanel can provide best tracking for those platform and give best feature to analyze user behaviour

...more
Arpit GSource : g2crowd.com
(Reviewed on 11 July 2020)
"Perfect tool for deep app analytics! It keeps an eye on every event!"

What do you like best?

Mixpanel is simple to use, the UI is very easy. The data presentation is very impressive, easy break down and filters application.

Mixpanel allows to track events, journeys, funnels, flows, create cohorts, and lot more advanced tools.

Best thing about this platform is that you can same data for as long time period you want, which can be used in future for advanced analytics.

What do you dislike?

Currently this might be one of the most advanced tool for analytics, if this gets mixed with communication as well it will be a perfect CRM tool. Currently, they have integrations for notifications, emails, etc. But the tool itself isn't very advanced in Notifications, emailers etc.

Recommendations to others considering the product:

Looking for advanced analytics tool for your app, go for Mixpanel, can be the best one for the Analytics Job

What problems are you solving with the product? What benefits have you realized?

Mixpanel helps us to understand every event that user is doing on the app. We keep the track of each and every activity done by a user on our app.

It helps us in Usage, Engagement, Acquisition analysis. This also helps us in understanding user journey on the app, flows, funnels, etc helps us what people are doing and what they are interested to do.

Further helps us planning and strategizing for our product roadmap.

...more
John LSource : g2crowd.com
(Reviewed on 02 June 2020)
"Powerful tool, wonderful group"

What do you like best?

Love the powerful tools that Mixpanel put in place to make product management so easy and decision oriented.

What do you dislike?

Implementation was difficult but Mixpanel helped us throughout.

What problems are you solving with the product? What benefits have you realized?

We were looking for a robust look at customer behavior with predictive powers, along with powerful messaging capability. We found it!

...more
Laura WSource : g2crowd.com
(Reviewed on 28 November 2019)
"The customer behavior tracking system"

What do you like best?

Mixpanel is easy to deploy in both mobile devices and web. It tracks customer behavior. Good for limited time and limited budgets. It helps users to know which customer is following up, how they are inviting their friends, who is leaving in between the process .It measures the customer value of satisfaction with particular user's application. User can send alerts to their customers just using their mobile phones. Users can decide what they need to do now according to their customer’s behavior. It is best for business growth. It has Simple interface.

What do you dislike?

Mixpanel gets slow when you track larger data. Your applications should be designed effectively so it can be used properly and can have good value otherwise some tools will be hard to discover. There are many limitations in your application look and style if you want to make it more customize you needs to export the data and change the platform. It is costly. Sometimes you need to have some alternatives. The user interface is not easy to understand sometimes customer does not know the hidden features and sometimes gets confused that how to use the applications.

What problems are you solving with the product? What benefits have you realized?

For business growth mix panel is one of the most useful platforms because it keeps tracks of their customer behavior. So business decisions have become easy to take. User can easily understand how their particular application is being rated in following criteria such as ease of use, features, customer support and value for money. This will help them in their future innovations. It provides mobile surveys, auto track, notifications of every action taken by an individual as well. Customer insights help them a lot for their betterment of applications. It also provides event tracking. It can be supported by web based as well as desktop.

...more
Walt SSource : g2crowd.com
(Reviewed on 28 November 2019)
"Increasing the user analysis rate"

What do you like best?

It has a fairly updated and renewed interface, with constant updates, gentle and with appropriate and accurate answers when consulting a question or having a problem with the program. The application developed for mobile phones is quite functional. It is one of the best programs for data analysis. You have virtually no limitations to send messages or emails to users or customers in large numbers.

What do you dislike?

As a result, it is very complicated for me to use at the beginning, which led me to have to document myself in this regard with information from the web, explanatory videos on par with the help staff of the program which provided the appropriate information and very Gentle and understandable to me and the team I work with.

Recommendations to others considering the product:

This program is indicated for those companies or people that require an economical program of price but robust functions and tools to measure and analyze the behavior of customers.

What problems are you solving with the product? What benefits have you realized?

During the time it has been used, it has worked quite well to measure user behavior, it has been possible to send messages and emails to these customers with the help of this program. It is one of the most complex, complete and functional free platforms we have used so far.

...more
Jenni ESource : g2crowd.com
(Reviewed on 16 November 2019)
"Powerful analytics tool for web and mobile applications."

What do you like best?

Mixpanel is easy to use and enables the users to speedily make graphs and charts with only a few points and clicks. The user interface is well-arranged. Mixpanel offers flexible campaigns that are well-suited for small startups too. Mixpanel provides consistent and precise client behavior analytics for mobile as well as web apps. Mixpanel evaluates and then displays the data in a way that is powerful, wide-ranging, and easy to comprehend.

What do you dislike?

It is not cost-effective. Enormous sizes of the data slow down Mixpanel. You must import the information and make visualizations by yourself, if you desire to modify the appearance and feel into your company’s apps and designs. The facility of simply rolling up plans into a bigger scheme even without having to replicate the information is a major absence that reduces the global worth of this product.

What problems are you solving with the product? What benefits have you realized?

It links events together with the user traits permitting them to accurately part users into associations that can be followed independently. Mixpanel provides you a simple and upfront user interface enabling you to determine how people react within your application giving you a quicker view of how they practice it. In this way, it delivers intuitions of how to enhance the quality of your products.

...more
Preet Karan Singh NSource : g2crowd.com
(Reviewed on 11 November 2019)
"Excellent Tool"

What do you like best?

Brilliant tool to analyze customer journey and engage customer at different stages.

What do you dislike?

Unable to provide e-mail marketing's impact on customer journey.

What problems are you solving with the product? What benefits have you realized?

Track and understand customer journey at various stages on the website. Was able to track prospects and also engage them through e-mails.

...more
Abigail RSource : g2crowd.com
(Reviewed on 03 November 2019)
"Product analytics tool."

What do you like best?

Focusing on increasing the rate of change for both themselves and their customers, this is done through a platform for communication, which allows us as an organization to evaluate how our consumers are interested and how they use this knowledge and start from it to enhance our services or products.

What do you dislike?

Your working list is very good, but I think you should likely import your own data and create your own visualizations because it is based on the third party library's search engine.

Recommendations to others considering the product:

It is a very recommendable tool that enables you to track visitors to the Website and the segmentation in a very simple, smart, and automated way in an environment of electronic commerce.

What problems are you solving with the product? What benefits have you realized?

In order to understand the mass of users and analyze their behaviour, we use all these data we obtain in order to create a presentation and a plan strategy that enhances impact on the market. We use it for the evaluation of the data obtained by implementing the sales funnel that the application enables us to generate, and adopt specific features for the product or service,

...more
Lingadeepan TSource : g2crowd.com
(Reviewed on 16 October 2019)
"Well defined tools to gain user insights"

What do you like best?

Conveniently glean user insights from event tracking and user flows. The reporting tool is easy and powerful.

What do you dislike?

Dashboard graph types are limited. Number of items per dashboard item is limited as well.

What problems are you solving with the product? What benefits have you realized?

Understand user insights, optimise user flows and validate features.

It's easier to understand different cohorts.

...more
Read All Reviews

Mixpanel Screenshots

Mixpanel Demo -
Mixpanel Demo -
Mixpanel Demo -
Mixpanel screenshot: Mixpanel's funnel view
Mixpanel screenshot: Mixpanel's funnel overview
Mixpanel screenshot: Mobile surveys with Mixpanel
Mixpanel screenshot: Analytics dashboard with Mixpanel
Mixpanel screenshot: Reporting in the Mixpanel mobile app
Mixpanel screenshot: Add metrics in the Mixpanel mobile app
Mixpanel screenshot: Analyze trends in the Mixpanel mobile app
Mixpanel screenshot: View drop off numbers in the Mixpanel mobile app
Mixpanel screenshot: View user retention in the Mixpanel mobile app
Mixpanel screenshot: Get automatic alerts with the Mixpanel app
Mixpanel Demo -
Mixpanel Demo -
Mixpanel Demo -
Mixpanel Demo -
Mixpanel screenshot: Mixpanel's funnel view
Mixpanel screenshot: Mixpanel's funnel overview
Mixpanel screenshot: Mobile surveys with Mixpanel
Mixpanel screenshot: Analytics dashboard with Mixpanel
Mixpanel screenshot: Reporting in the Mixpanel mobile app
Mixpanel screenshot: Add metrics in the Mixpanel mobile app
Mixpanel screenshot: Analyze trends in the Mixpanel mobile app
Mixpanel screenshot: View drop off numbers in the Mixpanel mobile app
Mixpanel screenshot: View user retention in the Mixpanel mobile app
Mixpanel screenshot: Get automatic alerts with the Mixpanel app

Download white papers and ebooks on Mixpanel View All Downloads

by Mixpanel
2018 Financial Services Benchmarks Report
In order to give financial services companies a sense of how their products are performing, we aggregated 34 billion...
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