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Updated on: September 19, 2019
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Mixpanel - Web Analytics Software : SaaSworthy.com
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Mixpanel

Powerful tool with enhanced funnel feature.
(281 Ratings) Write Review

An effective web analytics platform with all essential features to easily understand every users journey in your website. It has engagement feature to measure the actions taken by the visitors in your application. It also has machine learning which stops data mining and act on insights instantly. In addition, it has funnel feature that helps you to identify where and why you losing your customers. Using this platform, you can unify all your data sources and can easily discover your visitor behaviours. It allows you to send push notifications to your customer in order to increase customer engagement and revenue.

Mixpanel Features Show All Features

Mixpanel Technical details

Support Business Hours Online Customer Type Freelancers Large Enterprises Medium Business Small Business
API NA Contact San Francisco, CA
Deployment SaaS/Web/Cloud Mobile - Android Mobile - iOS Category Web Analytics Software

Mixpanel Pricing

Pricing ModelFreemium , Subscription
How much does Mixpanel cost ?
The pricing for Mixpanel starts at $83.0 per month. Mixpanel has 2 different plans such as - People Plans Annual at $83.0 per month and Engagement Start Up at $99.0 per month. Mixpanel offers a Free Plan with limited features. They also offer an Enterprise Plan for their product.
Engagement Plans Free
Free
  • 5M data points/month
  • Limited core reports
  • 60 day data history
  • 3 members/project
  • Two-factor authentication.
Engagement Start Up
$99 /Month

$99 Per Month 1M Data Points Billed Annually ($999) or $125 Per Month Per 1M Data Points Billed Quarterly ($375) or $150 Per Month Per 1M Data Points Billed Monthly.

  • Starting at 1M data points/year
  • Everything in Free plus
  • 12 month data history
  • 5 members / project
  • Unlimited saved reports
  • Mobile A/B Testing
Engagement Plans Enterprise
Custom

Please Contact the Vendor to get the Detailed Pricing.

  • Everything in Startup plus
  • Unlimited data history
  • Premium support
  • Roles and permissions
  • Single sign-on
  • Professional services
  • Customer success manager
  • Predictive Analytics
  • CSV Export
  • Behavioral Cohorts
People Plans Free

1K profiles ($0 billed monthly)

People Plans Annual
$83 /Month

$ 83 Per Month Billed annually ($999) or $125 Per Month Billed Quarterly ($375) or $150 Per Month Billed Monthly

  • Starting at 50K profiles
People Plans Enterprise
Custom

Please Contact the Vendor for Detailed Pricing.

Screenshot of the Vendor Pricing Page
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Disclaimer: The pricing details were last updated on 12/04/2018 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

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Mixpanel Reviews

OVERALL RATING
4.2
Based on 281 Rating(s)
Rating Distribution
  • 217
  • 51
  • 10
  • 2
  • 1
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Source : g2crowd.com
(Reviewed on 29 July 2019)
"Organize your customers' data in a better way."

What do you like best?

Its main feature is its easy handling, it allows to easily detect user behavior data without having to be intervened by other means. It works best when the data entered is correctly labeled, otherwise the platform will not be of great help.

What do you dislike?

We can get carried away by only part of the program in terms of its operation, we focus on only one function, leaving behind many functions that can be of great help for our future activities within the organization. We must take full advantage of all the tools it provides. When you have doubts about how to handle the system take time to respond, the tool is quite expensive.

Recommendations to others considering the product:

The tool is ideal for organizations because through it you can monitor the attitudes and behavior of customers and it can provide you with tasks that are performed quickly, while more time saves better performance and efficiency you will have when making your daily tasks. It is ideal for the company to analyze and collect a large amount of information about its users, granting important information for all marketing products in terms of their modifications.

What problems are you solving with the product? What benefits have you realized?

We use this tool within the organization to send notifications to all users who use our application, the tool gives us an extensive amount of information about the attitude and behavior of our customers, in turn it is easy to configure, provides the necessary data in An understandable format that allows you to make decisions quickly.

...more
Source : g2crowd.com
(Reviewed on 13 July 2019)
"Lean event tracking solution"

What do you like best?

Mixpanel is really great at providing answers to very complex questions with just a few clicks.

What do you dislike?

Having to specify what to track makes it hard to answer queries that require events you didn't thin about. Autotracking might be a viable solution however Mixpanel actively decided against implementing that feature.

What problems are you solving with the product? What benefits have you realized?

Whenever we have questions about the userflow, user retention or behavior we can usually answer these questions very easily with mixpanel.

...more
Source : g2crowd.com
(Reviewed on 21 June 2019)
"Good for general behavior analysis and understanding usage patterns."

What do you like best?

I like that can create any type of funnel and follow it, and also see the performance breakdown of the funnel by different groups, for example, by age or by country. It's great that this program works in almost real time. In addition, it is excellent for tracking any type of event in your application or website, as well as for sending user properties. Extremely flexible, since you can send custom attributes and messages, which can then be used to divide and cut the data as you wish.

What do you dislike?

I do not like that it is limited to the functionality provided by a third-party library, even though the functional list is very good; You probably need to import the data and create your own visualizations. Something that I find very overwhelming are the duplicate data. Not all, but if some of the events that are transmitted to Mixpanel are stored several times, causing inflated numbers. And as a contribution you should definitely add a page of the main panel to organize the saved reports, it would help a lot.

Recommendations to others considering the product:

The tool is very suitable for e-commerce platforms. Mixpanel is well adapted to monitor website visitors and segmentation based on particular events; It helps to capture the activities of the visitors and presents the data in a very clean.

What problems are you solving with the product? What benefits have you realized?

At Intechnic we use it to evaluate the adoption of product features and to understand user flows. In addition it is necessary to see the behavior of users in different web pages. Additionally, we manipulate the platform to obtain automated reports and use them for presentations and strategy planning.

...more
Source : g2crowd.com
(Reviewed on 17 June 2019)
""Decent platform for web and mobile analytics""

What do you like best?

Mixpanel allows us to see very detailed information about web and mobile users, such as location, devices, channels and many more.

Mobile analytics is very good, accurate and detailed.

Real-time knowledge about users is very useful.

What do you dislike?

The user interface is not easy to use.

The security of the platform may need some work.

Sometimes it works slower than usual.

Recommendations to others considering the product:

Very suitable for companies that want to analyze the users of their mobile applications, since the mobile analysis function of Mixpanel is quite good. In addition, very suitable for small and medium organizations. I'm not sure if the tool is suitable for companies, since the software sometimes works slowly, even when we do not process a large amount of data.

What problems are you solving with the product? What benefits have you realized?

Our marketing department uses the Mixpanel platform, but some specialists and managers from other departments, such as security specialists and data analysts, also use Mixpanel for different purposes. Mixpanel helps us to understand the users, channels, locations and devices from which users visit our website and our mobile application.

...more
Source : g2crowd.com
(Reviewed on 01 June 2019)
" "System is advanced" "

What do you like best?

I love using Mixpanel, I use it to send notifications to our app users on a weekly basis. Mixpanel makes it really easy to segment and target different groups which I really appreciate because it makes my job a whole lot easier. Their customer service has been what I'm most impressed with. If the representative doesn't know the answer they will put in the work to make sure that you get the answer you're looking for, or submit a request to improve their product for you

What do you dislike?

1. some standard feature that im use to use in analytic tools densest exist in mixpanel for example - frequency use use

2. people events vs usage event - for example i cannot send message to customers that did more than 10 searches in the past week

3. cohort distribution - i cannot ask a simple question such as what is the age distribution of my customers and cross it with usage

4. CS - email -> chat

5. sending email messages - doesnt work well

Recommendations to others considering the product:

mixpanel, just realize that it does have its limitations like any product. If you're confused about anything- which is highly possible if you're not a programmer or something (I am not and have had to ask for help from our team getting things connected), but Mixpanel support is also a great resource and they will take the time and energy to get you to a spot where you feel comfortable using their product

What problems are you solving with the product? What benefits have you realized?

Primarily used for mobile app analytics and funnel optimization. It has been a great tool to understand user behavior for new features and to monitor when behaviors deviate from expected patterns.

...more
Source : g2crowd.com
(Reviewed on 31 May 2019)
"Very easy to navigate and extract your personal and business data."

What do you like best?

Registering was too easy and the free level is very generous. The integration of segments worked perfectly for us. Mixpanel is the best application to configure analytics for SaaS applications. It has an incredible ability to send messages and emails without any limitation. It has a very secure platform to maintain data security. It also has many variables available to store and track.

What do you dislike?

You will need a software developer to implement Mixpanel in your application or website since it is not something that you can easily configure. It is so sophisticated and advanced that it can be difficult to know where or how to start. I wish it were easier to implement your own data in the user profiles and events there. You can not collaborate within teams either. The user experience of email should be reinvented and made much more intuitive to match the incredible user experience of the entire application.

Recommendations to others considering the product:

Mixpanel allows you to track each client on your platform and address them as you wish. You can also have some ideas and run campaigns with a very precise and effective orientation. I liked the feature that can track the duration of the interaction. The integration is quite simple, the control panel is nice. Flows and funnels are key to better understand how people use our site and what paths they take to complete various tasks that we could make easier for them. But if you are looking for a "simple" marketing platform, this is not for you.

What problems are you solving with the product? What benefits have you realized?

Mixpanel is a clean and accurate analysis tool that our team has used. Mixpanel gives you the data you need in a digestible format and allows you to make quick decisions. It helped us to manage momentum and DEM, which allows us to perform a / b tests and improve the performance of our instruments. By being on the Marketing team, I appreciate the reports we receive, they really provide a deeper understanding of what our customers really do with our product. Although it is an easy tool and it helped us a lot, we could not continue using it since it stopped giving us the results we wanted and it lowered our business quality.

...more
Source : g2crowd.com
(Reviewed on 06 May 2019)
"Awesome out of the box analytics product"

What do you like best?

Extremely flexible. Once you track the necessary events and attributes that you want, the platform is super robust and flexible to let you create reports and funnels to really understand how your users are using the platform. It's become a staple in our monthly product summaries.

What do you dislike?

A lot of the premium features are paid and it gets expensive quick. It's not bad, just something to consider.

Recommendations to others considering the product:

Hook it up to Segment and give it a spin.

What problems are you solving with the product? What benefits have you realized?

We are able to identify what parts of the product are being used, what's not being used, and where we might want to put more of our efforts towards.

...more
Source : g2crowd.com
(Reviewed on 19 April 2019)
"Helps us to be more data-driven"

What do you like best?

Like the manner, it showcases the complex data in beautiful charts, it's easy to use and have robust features.

What do you dislike?

Expensive for small companies, they should have an SMB version as well!

What problems are you solving with the product? What benefits have you realized?

We use it for user behaviour analysis and creating a KPI dashboard.

...more
Source : g2crowd.com
(Reviewed on 18 March 2019)
"Best user analytics and data platform "

What do you like best?

I love how easy their dashboard it - it makes it so that anyone with or without technical experience can understand what is going on within our platform at any time with ease.

What do you dislike?

The implementation takes a lot of dev time.

What business problems are you solving with the product? What benefits have you realized?

We use Mixpanel for everything data - user information, retention, email marketing, and more.

...more
Source : g2crowd.com
(Reviewed on 14 March 2019)
"Useful product, hard to use sometimes"

What do you like best?

Data visualization is key and necessary for any business

What do you dislike?

Hard to use, not super intuitive and easy to make redundancies

What business problems are you solving with the product? What benefits have you realized?

Data visualization, app activations, tracking usage of features

...more
Read All Reviews

Mixpanel Screenshots

Mixpanel Demo -
Mixpanel Demo -
Mixpanel Demo -
Mixpanel screenshot: Mixpanel's funnel view
Mixpanel screenshot: Mixpanel's funnel overview
Mixpanel screenshot: Mobile surveys with Mixpanel
Mixpanel screenshot: Analytics dashboard with Mixpanel
Mixpanel screenshot: Reporting in the Mixpanel mobile app
Mixpanel screenshot: Add metrics in the Mixpanel mobile app
Mixpanel screenshot: Analyze trends in the Mixpanel mobile app
Mixpanel screenshot: View drop off numbers in the Mixpanel mobile app
Mixpanel screenshot: View user retention in the Mixpanel mobile app
Mixpanel screenshot: Get automatic alerts with the Mixpanel app
Mixpanel Demo -
Mixpanel Demo -
Mixpanel Demo -
Mixpanel Demo -
Mixpanel screenshot: Mixpanel's funnel view
Mixpanel screenshot: Mixpanel's funnel overview
Mixpanel screenshot: Mobile surveys with Mixpanel
Mixpanel screenshot: Analytics dashboard with Mixpanel
Mixpanel screenshot: Reporting in the Mixpanel mobile app
Mixpanel screenshot: Add metrics in the Mixpanel mobile app
Mixpanel screenshot: Analyze trends in the Mixpanel mobile app
Mixpanel screenshot: View drop off numbers in the Mixpanel mobile app
Mixpanel screenshot: View user retention in the Mixpanel mobile app
Mixpanel screenshot: Get automatic alerts with the Mixpanel app

Download white papers and ebooks on Mixpanel View All Downloads

by Mixpanel
2018 Financial Services Benchmarks Report
In order to give financial services companies a sense of how their products are performing, we aggregated 34 billion...
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