Home/Web Analytics Software/Mixpanel
Updated on: June 17, 2019
What is Mixpanel ?
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Mixpanel - Web Analytics Software : SaaSworthy.com
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Mixpanel

Powerful tool with enhanced funnel feature.
★★★★★
★★★★★
(270 Ratings) Write Review

An effective web analytics platform with all essential features to easily understand every users journey in your website. It has engagement feature to measure the actions taken by the visitors in your application. It also has machine learning which stops data mining and act on insights instantly. In addition, it has funnel feature that helps you to identify where and why you losing your customers. Using this platform, you can unify all your data sources and can easily discover your visitor behaviours. It allows you to send push notifications to your customer in order to increase customer engagement and revenue.

Mixpanel Features Show All Features

Mixpanel Technical details

Support Business Hours Online Customer Type Freelancers Large Enterprises Medium Business Small Business
API NA Contact San Francisco, CA
Deployment SaaS/Web/Cloud Mobile - Android Mobile - iOS Category Web Analytics Software

Mixpanel Pricing

Pricing ModelFreemium , Subscription
How much does Mixpanel cost ?
The pricing for Mixpanel starts at $83.0 per month. Mixpanel has 2 different plans such as - People Plans Annual at $83.0 per month and Engagement Start Up at $99.0 per month. Mixpanel offers a Free Plan with limited features. They also offer an Enterprise Plan for their product.
Engagement Plans Free
Free
  • 5M data points/month
  • Limited core reports
  • 60 day data history
  • 3 members/project
  • Two-factor authentication.
Engagement Start Up
$99 /Month

$99 Per Month 1M Data Points Billed Annually ($999) or $125 Per Month Per 1M Data Points Billed Quarterly ($375) or $150 Per Month Per 1M Data Points Billed Monthly.

  • Starting at 1M data points/year
  • Everything in Free plus
  • 12 month data history
  • 5 members / project
  • Unlimited saved reports
  • Mobile A/B Testing
Engagement Plans Enterprise
Custom

Please Contact the Vendor to get the Detailed Pricing.

  • Everything in Startup plus
  • Unlimited data history
  • Premium support
  • Roles and permissions
  • Single sign-on
  • Professional services
  • Customer success manager
  • Predictive Analytics
  • CSV Export
  • Behavioral Cohorts
People Plans Free

1K profiles ($0 billed monthly)

People Plans Annual
$83 /Month

$ 83 Per Month Billed annually ($999) or $125 Per Month Billed Quarterly ($375) or $150 Per Month Billed Monthly

  • Starting at 50K profiles
People Plans Enterprise
Custom

Please Contact the Vendor for Detailed Pricing.

Screenshot of the Vendor Pricing Page
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Disclaimer: The pricing details were last updated on 12/04/2018 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

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Mixpanel Reviews

OVERALL RATING
4.2
Based on 270 Rating(s)
Rating Distribution
  • 206
  • 51
  • 10
  • 2
  • 1
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Verified ReviewerSource : capterra.com
★★★★★
★★★★★
(Reviewed on 09 April 2019)
Reliable Data analytics tool with better data accuracy compared to free tools.

Pros: Great tool to get the insights about the users and products. customer support is really good. Mixpanel is really good for Saas projects.

Cons: Costly.

Reports and dashboards are not so easy to create.

It would have been nice if there is a forecast feature based on the data.

Overall: Mixpanel is costly and it's not so easy to learn and implement.

...more
Francesco G.Source : capterra.com
★★★★★
★★★★★
(Reviewed on 28 March 2019)
Complete system to track actions of users

Pros: Pretty complete toolkit to be aware of all the actions done by users. It makes easier to manage the funnel of customers and improve conversion

Cons: Integration requires a technical guy; the implementation process is quite fast though

...more
Source : g2crowd.com
★★★★★
★★★★★
(Reviewed on 19 March 2019)
"Best user analytics and data platform "

What do you like best?

I love how easy their dashboard it - it makes it so that anyone with or without technical experience can understand what is going on within our platform at any time with ease.

What do you dislike?

The implementation takes a lot of dev time.

What business problems are you solving with the product? What benefits have you realized?

We use Mixpanel for everything data - user information, retention, email marketing, and more.

...more
Source : g2crowd.com
★★★★★
★★★★★
(Reviewed on 15 March 2019)
"Useful product, hard to use sometimes"

What do you like best?

Data visualization is key and necessary for any business

What do you dislike?

Hard to use, not super intuitive and easy to make redundancies

What business problems are you solving with the product? What benefits have you realized?

Data visualization, app activations, tracking usage of features

...more
Jonathan B.Source : capterra.com
★★★★★
★★★★★
(Reviewed on 02 March 2019)
Excellent Analytics System

Pros: We love the way analytics are delivered, and how easy it is to set up A/B campaigns for tracking the effect of incremental changes in our software.

Cons: There isn't anything in particular that we disliked about Mixpanel.

Overall: We have been using it for over a year and it's been a great experience. We will keep using it in the future !

...more
Rebecca B.Source : capterra.com
★★★★★
★★★★★
(Reviewed on 15 February 2019)
Great Sales Team - Tool Didn't Deliver

Pros: If you just want simple in-app analytics, this might be the tool for you. It's really affordable compared to other analytics tools out there.

Cons: This just didn't deliver what we wanted. We got on a call with their sales team, and they REALLY overpromised what could be done with Mixpanel. We'd ask, "Can we track this...?" , and immediately their response, was "YES!"

In the end, we did all the setup and the development team did a lot of customization. But the customization for dashboards just isn't there. We also didn't get all of the onboarding support that was promised. In the end, we just let the rest of the year subscription pass, and we started using an open source tool called Metabase instead.

...more
Magnus O.Source : capterra.com
★★★★★
★★★★★
(Reviewed on 02 February 2019)
Better than Google Analytics

Pros: I know a company that uses Mixpanel to track everything a customer does on their platform, including where they left off and also encountered an error. Mixpanel also shows you a customer's location.

You can also send targetted customer messages with Mixpanel

Cons: You will need a software developer to implement Mixpanel on your app or website. It's not something you can set up easily.

Overall: Unlike Google Analytics, Mixpanel tracks everything and can help you understand your customers better

...more
Verified ReviewerSource : capterra.com
★★★★★
★★★★★
(Reviewed on 01 February 2019)
Great for tracking web behavior

Pros: Easy to use and set up. Easy for users to develop reports on online behavior from their websites. I heard of nothing but good experiences with CS.

Cons: Expensive and sometimes reports can have data missing. Could be user error though.

...more
Lorenzo F.Source : capterra.com
★★★★★
★★★★★
(Reviewed on 30 January 2019)
Great customer service, helpful in several occasions

Pros: We had some issues with duplicate contacts and need to decrease the number of registered users in order to fit our package payment. The customer service was always extremely reactive in helping us to find a quick solution to our problems

Cons: The don't provide strong inside on the user actions after you sent email or push campaigns, thus you need additional software to develop strong analytics for that part

...more
Anonymous ReviewerSource : getapp.com
★★★★★
★★★★★
(Reviewed on 27 January 2019)
Great for creating funnels, but not great at accessing specific data filters

Setting up user funnels can be fun and when there is a simple standard user flow it works well to give you top-line metrics.

Pros
Setting up user funnels can be fun and when there is a simple standard user flow it works well to give you top-line metrics.

Cons
When you have multiple user flow options the funnels become cumbersome to setup and it is easy to mis-represent reality if there are multiple user states. Also, I wish I could get to the underlying data (detailed data) that support the metrics to troubleshoot where I have potentially setup the funnels incorrectly.

Rating breakdown

Value for money
Ease of use
Features

Likelihood to recommend: 5/10

...more
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Mixpanel Screenshots

Mixpanel Demo -
Mixpanel Demo -
Mixpanel Demo -
Mixpanel screenshot: Mixpanel's funnel view
Mixpanel screenshot: Mixpanel's funnel overview
Mixpanel screenshot: Mobile surveys with Mixpanel
Mixpanel screenshot: Analytics dashboard with Mixpanel
Mixpanel screenshot: Reporting in the Mixpanel mobile app
Mixpanel screenshot: Add metrics in the Mixpanel mobile app
Mixpanel screenshot: Analyze trends in the Mixpanel mobile app
Mixpanel screenshot: View drop off numbers in the Mixpanel mobile app
Mixpanel screenshot: View user retention in the Mixpanel mobile app
Mixpanel screenshot: Get automatic alerts with the Mixpanel app
Mixpanel Demo -
Mixpanel Demo -
Mixpanel Demo -
Mixpanel Demo -
Mixpanel screenshot: Mixpanel's funnel view
Mixpanel screenshot: Mixpanel's funnel overview
Mixpanel screenshot: Mobile surveys with Mixpanel
Mixpanel screenshot: Analytics dashboard with Mixpanel
Mixpanel screenshot: Reporting in the Mixpanel mobile app
Mixpanel screenshot: Add metrics in the Mixpanel mobile app
Mixpanel screenshot: Analyze trends in the Mixpanel mobile app
Mixpanel screenshot: View drop off numbers in the Mixpanel mobile app
Mixpanel screenshot: View user retention in the Mixpanel mobile app
Mixpanel screenshot: Get automatic alerts with the Mixpanel app

Questions on Mixpanel

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Which is the best web analytics software suitable for small business?

C
Answered by Chitta Ram | 1 years ago

Mixpanel is the best software with all essential features and is very much suitable for small businesses.

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Download white papers and ebooks on Mixpanel View All Downloads

by Mixpanel
2018 Financial Services Benchmarks Report
In order to give financial services companies a sense of how their products are performing, we aggregated 34 billion...
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