What do you like best?
Mixpanel is simple to use, the UI is very easy. The data presentation is very impressive, easy break down and filters application.
Mixpanel allows to track events, journeys, funnels, flows, create cohorts, and lot more advanced tools.
Best thing about this platform is that you can same data for as long time period you want, which can be used in future for advanced analytics.
What do you dislike?
Currently this might be one of the most advanced tool for analytics, if this gets mixed with communication as well it will be a perfect CRM tool. Currently, they have integrations for notifications, emails, etc. But the tool itself isn't very advanced in Notifications, emailers etc.
Recommendations to others considering the product:
Looking for advanced analytics tool for your app, go for Mixpanel, can be the best one for the Analytics Job
What problems are you solving with the product? What benefits have you realized?
Mixpanel helps us to understand every event that user is doing on the app. We keep the track of each and every activity done by a user on our app.
It helps us in Usage, Engagement, Acquisition analysis. This also helps us in understanding user journey on the app, flows, funnels, etc helps us what people are doing and what they are interested to do.
Further helps us planning and strategizing for our product roadmap.