Home/Web Analytics Software/Mixpanel
Updated on: February 21, 2019
What is Mixpanel ?
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Mixpanel - Web Analytics Software : SaaSworthy.com
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Mixpanel

Powerful tool with enhanced funnel feature.
★★★★★
★★★★★
(262 Ratings) Write Review

An effective web analytics platform with all essential features to easily understand every users journey in your website. It has engagement feature to measure the actions taken by the visitors in your application. It also has machine learning which stops data mining and act on insights instantly. In addition, it has funnel feature that helps you to identify where and why you losing your customers. Using this platform, you can unify all your data sources and can easily discover your visitor behaviours. It allows you to send push notifications to your customer in order to increase customer engagement and revenue.

Mixpanel Features Show All Features

Mixpanel Technical details

Support Business Hours Online Customer Type Freelancers Large Enterprises Medium Business Small Business
API NA Contact San Francisco, CA
Deployment SaaS/Web/Cloud Mobile - Android Mobile - iOS Category Web Analytics Software

Mixpanel Pricing

Pricing ModelFreemium , Subscription
How much does Mixpanel cost ?
The pricing for Mixpanel starts at $83.0 per month. Mixpanel has 2 different plans such as - People Plans Annual at $83.0 per month and Engagement Start Up at $99.0 per month. Mixpanel offers a Free Plan with limited features. They also offer an Enterprise Plan for their product.
Engagement Plans Free
Free
  • 5M data points/month
  • Limited core reports
  • 60 day data history
  • 3 members/project
  • Two-factor authentication.
Engagement Start Up
$99 /Month

$99 Per Month 1M Data Points Billed Annually ($999) or $125 Per Month Per 1M Data Points Billed Quarterly ($375) or $150 Per Month Per 1M Data Points Billed Monthly.

  • Starting at 1M data points/year
  • Everything in Free plus
  • 12 month data history
  • 5 members / project
  • Unlimited saved reports
  • Mobile A/B Testing
Engagement Plans Enterprise
Custom

Please Contact the Vendor to get the Detailed Pricing.

  • Everything in Startup plus
  • Unlimited data history
  • Premium support
  • Roles and permissions
  • Single sign-on
  • Professional services
  • Customer success manager
  • Predictive Analytics
  • CSV Export
  • Behavioral Cohorts
People Plans Free
/Month

1K profiles ($0 billed monthly)

People Plans Annual
$83 /Month

$ 83 Per Month Billed annually ($999) or $125 Per Month Billed Quarterly ($375) or $150 Per Month Billed Monthly

  • Starting at 50K profiles
People Plans Enterprise
Custom

Please Contact the Vendor for Detailed Pricing.

Screenshot of the Vendor Pricing Page
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Disclaimer: The pricing details were last updated on 12/04/2018 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

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Mixpanel Reviews

OVERALL RATING
4.2
Based on 262 Rating(s)
Rating Distribution
  • 200
  • 49
  • 10
  • 2
  • 1
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Rebecca B.Source : capterra.com
★★★★★
★★★★★
(Reviewed on 15 February 2019)
Great Sales Team - Tool Didn't Deliver

Pros: If you just want simple in-app analytics, this might be the tool for you. It's really affordable compared to other analytics tools out there.

Cons: This just didn't deliver what we wanted. We got on a call with their sales team, and they REALLY overpromised what could be done with Mixpanel. We'd ask, "Can we track this...?" , and immediately their response, was "YES!"

In the end, we did all the setup and the development team did a lot of customization. But the customization for dashboards just isn't there. We also didn't get all of the onboarding support that was promised. In the end, we just let the rest of the year subscription pass, and we started using an open source tool called Metabase instead.

...more
Magnus O.Source : capterra.com
★★★★★
★★★★★
(Reviewed on 02 February 2019)
Better than Google Analytics

Pros: I know a company that uses Mixpanel to track everything a customer does on their platform, including where they left off and also encountered an error. Mixpanel also shows you a customer's location.

You can also send targetted customer messages with Mixpanel

Cons: You will need a software developer to implement Mixpanel on your app or website. It's not something you can set up easily.

Overall: Unlike Google Analytics, Mixpanel tracks everything and can help you understand your customers better

...more
Verified ReviewerSource : capterra.com
★★★★★
★★★★★
(Reviewed on 01 February 2019)
Great for tracking web behavior

Pros: Easy to use and set up. Easy for users to develop reports on online behavior from their websites. I heard of nothing but good experiences with CS.

Cons: Expensive and sometimes reports can have data missing. Could be user error though.

...more
Lorenzo F.Source : capterra.com
★★★★★
★★★★★
(Reviewed on 30 January 2019)
Great customer service, helpful in several occasions

Pros: We had some issues with duplicate contacts and need to decrease the number of registered users in order to fit our package payment. The customer service was always extremely reactive in helping us to find a quick solution to our problems

Cons: The don't provide strong inside on the user actions after you sent email or push campaigns, thus you need additional software to develop strong analytics for that part

...more
Source : g2crowd.com
★★★★★
★★★★★
(Reviewed on 03 January 2019)
"Mixpanel using for startup insights"

What do you like best?

allows me to see insights into how potential customers are interacting with my websites

What do you dislike?

takes a lot of time to set up funnel, but i know funneling does help

What business problems are you solving with the product? What benefits have you realized?

allows me to see insights into how potential customers are interacting with my websites, allowing me to optimize based on the insights i get

...more
Marco F.Source : capterra.com
★★★★★
★★★★★
(Reviewed on 31 December 2018)
Great system to send notification to your users

Pros: The software is really easy to use and allows to send push notifications and emails for a very good price point

Cons: Some of the features once available to all users (eg reports download) now requires a premium account

...more
Verified ReviewerSource : capterra.com
★★★★★
★★★★★
(Reviewed on 24 December 2018)
My New Tie-Breaker (because designers don't always agree)

Pros: Building custom reports and engagement metrics so I can test new photo gallery designs, and explore different lander pages based on how they click-through the site.

Cons: Reports can be hard to create and really depend on proper input, I regularly have to sort through dirty data (wrong email, etc.) to massage it can get a more accurate report.

...more
Joe S.Source : capterra.com
★★★★★
★★★★★
(Reviewed on 16 December 2018)
Would like to see more features

Pros: It's a place where we can store and view important data points.

Cons: It's not easy to see what you need to from the data. Lacks a lot of features and functions.

...more
Davis B.Source : capterra.com
★★★★★
★★★★★
(Reviewed on 11 December 2018)
Mixpanel has been great

Pros: It makes it easy to see user insights inside of our application.

Cons: Nothing. Mixpanel has been great for us.

...more
Ljubomir M.Source : capterra.com
★★★★★
★★★★★
(Reviewed on 01 December 2018)
Data differs from Google Analytics

Pros: Graphic User Interface is well-designed. The set of tools come in handy when trying to understand website's/app's visitors (prospects).

Cons: In my experience, data is greatly different from what I get from other tools, such as G Analytics.

...more
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Mixpanel Screenshots

Mixpanel Demo -
Mixpanel Demo -
Mixpanel Demo -
Mixpanel screenshot: Mixpanel's funnel view
Mixpanel screenshot: Mixpanel's funnel overview
Mixpanel screenshot: Mobile surveys with Mixpanel
Mixpanel screenshot: Analytics dashboard with Mixpanel
Mixpanel screenshot: Reporting in the Mixpanel mobile app
Mixpanel screenshot: Add metrics in the Mixpanel mobile app
Mixpanel screenshot: Analyze trends in the Mixpanel mobile app
Mixpanel screenshot: View drop off numbers in the Mixpanel mobile app
Mixpanel screenshot: View user retention in the Mixpanel mobile app
Mixpanel screenshot: Get automatic alerts with the Mixpanel app
Mixpanel Demo -
Mixpanel Demo -
Mixpanel Demo -
Mixpanel Demo -
Mixpanel screenshot: Mixpanel's funnel view
Mixpanel screenshot: Mixpanel's funnel overview
Mixpanel screenshot: Mobile surveys with Mixpanel
Mixpanel screenshot: Analytics dashboard with Mixpanel
Mixpanel screenshot: Reporting in the Mixpanel mobile app
Mixpanel screenshot: Add metrics in the Mixpanel mobile app
Mixpanel screenshot: Analyze trends in the Mixpanel mobile app
Mixpanel screenshot: View drop off numbers in the Mixpanel mobile app
Mixpanel screenshot: View user retention in the Mixpanel mobile app
Mixpanel screenshot: Get automatic alerts with the Mixpanel app

Questions on Mixpanel

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Which is the best web analytics software suitable for small business?

C
Answered by Chitta Ram | 9 months ago

Mixpanel is the best software with all essential features and is very much suitable for small businesses.

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Download white papers and ebooks on Mixpanel View All Downloads

by Mixpanel
2018 Financial Services Benchmarks Report
In order to give financial services companies a sense of how their products are performing, we aggregated 34 billion...
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Disclaimer

The research is compiled using multiple sources, let us know of any feedback on feedback@saasworthy.com