An effective web analytics platform with all essential features to easily understand every users journey in your website. It has engagement feature to measure the actions taken by the visitors in your application. It also has machine learning which stops data mining and act on insights instantly. In addition, it has funnel feature that helps you to identify where and why you losing your customers. Using this platform, you can unify all your data sources and can easily discover your visitor behaviours. It allows you to send push notifications to your customer in order to increase customer engagement and revenue.
| Support | Business Hours Online | Customer Type | Freelancers Large Enterprises Medium Business Small Business |
| API | NA | Contact | San Francisco, CA |
| Deployment | SaaS/Web/Cloud Mobile - Android Mobile - iOS | Category | Web Analytics Software |
Disclaimer: The pricing details were last updated on 12/04/2018 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.
Pros: Great tool to get the insights about the users and products. customer support is really good. Mixpanel is really good for Saas projects.
Cons: Costly.
Reports and dashboards are not so easy to create.
It would have been nice if there is a forecast feature based on the data.
Overall: Mixpanel is costly and it's not so easy to learn and implement.
Pros: Pretty complete toolkit to be aware of all the actions done by users. It makes easier to manage the funnel of customers and improve conversion
Cons: Integration requires a technical guy; the implementation process is quite fast though
I love how easy their dashboard it - it makes it so that anyone with or without technical experience can understand what is going on within our platform at any time with ease.
The implementation takes a lot of dev time.
We use Mixpanel for everything data - user information, retention, email marketing, and more.
Data visualization is key and necessary for any business
Hard to use, not super intuitive and easy to make redundancies
Data visualization, app activations, tracking usage of features
Pros: We love the way analytics are delivered, and how easy it is to set up A/B campaigns for tracking the effect of incremental changes in our software.
Cons: There isn't anything in particular that we disliked about Mixpanel.
Overall: We have been using it for over a year and it's been a great experience. We will keep using it in the future !
Pros: If you just want simple in-app analytics, this might be the tool for you. It's really affordable compared to other analytics tools out there.
Cons: This just didn't deliver what we wanted. We got on a call with their sales team, and they REALLY overpromised what could be done with Mixpanel. We'd ask, "Can we track this...?" , and immediately their response, was "YES!"
In the end, we did all the setup and the development team did a lot of customization. But the customization for dashboards just isn't there. We also didn't get all of the onboarding support that was promised. In the end, we just let the rest of the year subscription pass, and we started using an open source tool called Metabase instead.
Pros: I know a company that uses Mixpanel to track everything a customer does on their platform, including where they left off and also encountered an error. Mixpanel also shows you a customer's location.
You can also send targetted customer messages with Mixpanel
Cons: You will need a software developer to implement Mixpanel on your app or website. It's not something you can set up easily.
Overall: Unlike Google Analytics, Mixpanel tracks everything and can help you understand your customers better
Pros: Easy to use and set up. Easy for users to develop reports on online behavior from their websites. I heard of nothing but good experiences with CS.
Cons: Expensive and sometimes reports can have data missing. Could be user error though.
Pros: We had some issues with duplicate contacts and need to decrease the number of registered users in order to fit our package payment. The customer service was always extremely reactive in helping us to find a quick solution to our problems
Cons: The don't provide strong inside on the user actions after you sent email or push campaigns, thus you need additional software to develop strong analytics for that part
Setting up user funnels can be fun and when there is a simple standard user flow it works well to give you top-line metrics.
Pros
Setting up user funnels can be fun and when there is a simple standard user flow it works well to give you top-line metrics.
Cons
When you have multiple user flow options the funnels become cumbersome to setup and it is easy to mis-represent reality if there are multiple user states. Also, I wish I could get to the underlying data (detailed data) that support the metrics to troubleshoot where I have potentially setup the funnels incorrectly.
Rating breakdown
Likelihood to recommend: 5/10
Mixpanel is the best software with all essential features and is very much suitable for small businesses.
