Home/Web Analytics Software/Mixpanel
Updated on: October 24, 2020
What is Mixpanel ?
Mixpanel - Web Analytics Software : SaaSworthy.com
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Mixpanel

Powerful tool with enhanced funnel feature.
(482 Ratings) Write Review

An effective web analytics platform with all essential features to easily understand every users journey in your website. It has engagement feature to measure the actions taken by the visitors in your application. It also has machine learning which stops data mining and act on insights instantly. In addition, it has funnel feature that helps you to identify where and why you losing your customers. Using this platform, you can unify all your data sources and can easily discover your visitor behaviours. It allows you to send push notifications to your customer in order to increase customer engagement and revenue.

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Mixpanel Features Show All Features

Mixpanel Technical details

Support Business Hours Online Customer Type Freelancers Large Enterprises Medium Business Small Business
API NA Location / Phone Number San Francisco, CA
Deployment SaaS/Web/Cloud Mobile - Android Mobile - iOS Category Web Analytics Software

Mixpanel Pricing

Pricing ModelFreemium , Subscription , Quotation Based
Starter
Free

Features

  • All analytics features including Flows, Cohorts, and more
  • 1000 monthly tracked users
  • Unlimited accounts for employees
  • 90-day data history

Core features included in every plan

  • Core analytics
  • Exploratory reports
  • Predictive analytics
  • Custom dashboards for mobile, web, TV and email
  • Automatic monitoring and alerts
  • Infrastructure, APIs, and integrations
  • Advanced data management
  • Codeless maintenance
  • Two-factor authentication
  • GDPR compliance
Growth
$779 /Year

Starting at $779 per Year

Features

  • Everything in Free, plus
  • Plans up to 25000 monthly tracked users
  • 12-month data history
  • Run 10 prediction at once
  • Core features included
Enterprise
Custom

Features

  • Everything in Growth, plus
  • Customizable data history
  • Single sign-on
  • Roles and permissions
  • Group / B2B Analytics
  • Core features included
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Disclaimer: The pricing details were last updated on 12/04/2018 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

Mixpanel FAQs

Mixpanel is Web Analytics Software. Mixpanel offers the following functionalities:

  • Event Tracking
  • Campaign Management
  • Conversion Tracking
  • Goal Tracking
  • User Interaction Tracking
  • Time on site Tracking
  • Report Generation
  • Multiple Site Management
  • Alert Notifications

Learn more about Mixpanel features.

The pricing for Mixpanel starts at $779.00 per year. Mixpanel has a single plan:

  • Growth at $779.00 per year.
    • Mixpanel offers a Free Plan with limited features. They also offer an Enterprise Plan for their product.

      Learn more about Mixpanel pricing.

Yes, Mixpanel offers a free plan.

Learn more about Mixpanel pricing.

No, Mixpanel does not provide API.

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Mixpanel Reviews

OVERALL RATING
4.3
Based on 482 Rating(s)
Rating Distribution
  • 52.3 %
  • 35.6 %
  • 9.6 %
  • 0.7 %
  • 0.4 %
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Faqih SSource : g2crowd.com
(Reviewed on 29 July 2020)
"Mixpanel for Analytics"

What do you like best?

Mixpanel has very good UI and advanced tracking both for mobile apps and website. And user from those platform will be in one dashboard. So we can compare user from those platform Review collected by and hosted on G2.com.

What do you dislike?

Report in dashboard not show whole report like in analytics and layout in dashboard not flexible to modification Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Comprehensive analytics both mobile apps and website. Mixpanel can provide best tracking for those platform and give best feature to analyze user behaviour Review collected by and hosted on G2.com.

...more
Arpit GSource : g2crowd.com
(Reviewed on 11 July 2020)
"Perfect tool for deep app analytics! It keeps an eye on every event!"

What do you like best?

Mixpanel is simple to use, the UI is very easy. The data presentation is very impressive, easy break down and filters application.

Mixpanel allows to track events, journeys, funnels, flows, create cohorts, and lot more advanced tools.

Best thing about this platform is that you can same data for as long time period you want, which can be used in future for advanced analytics. Review collected by and hosted on G2.com.

What do you dislike?

Currently this might be one of the most advanced tool for analytics, if this gets mixed with communication as well it will be a perfect CRM tool. Currently, they have integrations for notifications, emails, etc. But the tool itself isn't very advanced in Notifications, emailers etc. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Looking for advanced analytics tool for your app, go for Mixpanel, can be the best one for the Analytics Job Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Mixpanel helps us to understand every event that user is doing on the app. We keep the track of each and every activity done by a user on our app.

It helps us in Usage, Engagement, Acquisition analysis. This also helps us in understanding user journey on the app, flows, funnels, etc helps us what people are doing and what they are interested to do.

Further helps us planning and strategizing for our product roadmap. Review collected by and hosted on G2.com.

...more
John LSource : g2crowd.com
(Reviewed on 02 June 2020)
"Powerful tool, wonderful group"

What do you like best?

Love the powerful tools that Mixpanel put in place to make product management so easy and decision oriented. Review collected by and hosted on G2.com.

What do you dislike?

Implementation was difficult but Mixpanel helped us throughout. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We were looking for a robust look at customer behavior with predictive powers, along with powerful messaging capability. We found it! Review collected by and hosted on G2.com.

...more
Laura WSource : g2crowd.com
(Reviewed on 28 November 2019)
"The customer behavior tracking system"

What do you like best?

Mixpanel is easy to deploy in both mobile devices and web. It tracks customer behavior. Good for limited time and limited budgets. It helps users to know which customer is following up, how they are inviting their friends, who is leaving in between the process .It measures the customer value of satisfaction with particular user's application. User can send alerts to their customers just using their mobile phones. Users can decide what they need to do now according to their customer’s behavior. It is best for business growth. It has Simple interface.

What do you dislike?

Mixpanel gets slow when you track larger data. Your applications should be designed effectively so it can be used properly and can have good value otherwise some tools will be hard to discover. There are many limitations in your application look and style if you want to make it more customize you needs to export the data and change the platform. It is costly. Sometimes you need to have some alternatives. The user interface is not easy to understand sometimes customer does not know the hidden features and sometimes gets confused that how to use the applications.

What problems are you solving with the product? What benefits have you realized?

For business growth mix panel is one of the most useful platforms because it keeps tracks of their customer behavior. So business decisions have become easy to take. User can easily understand how their particular application is being rated in following criteria such as ease of use, features, customer support and value for money. This will help them in their future innovations. It provides mobile surveys, auto track, notifications of every action taken by an individual as well. Customer insights help them a lot for their betterment of applications. It also provides event tracking. It can be supported by web based as well as desktop.

...more
Walt SSource : g2crowd.com
(Reviewed on 28 November 2019)
"Increasing the user analysis rate"

What do you like best?

It has a fairly updated and renewed interface, with constant updates, gentle and with appropriate and accurate answers when consulting a question or having a problem with the program. The application developed for mobile phones is quite functional. It is one of the best programs for data analysis. You have virtually no limitations to send messages or emails to users or customers in large numbers.

What do you dislike?

As a result, it is very complicated for me to use at the beginning, which led me to have to document myself in this regard with information from the web, explanatory videos on par with the help staff of the program which provided the appropriate information and very Gentle and understandable to me and the team I work with.

Recommendations to others considering the product:

This program is indicated for those companies or people that require an economical program of price but robust functions and tools to measure and analyze the behavior of customers.

What problems are you solving with the product? What benefits have you realized?

During the time it has been used, it has worked quite well to measure user behavior, it has been possible to send messages and emails to these customers with the help of this program. It is one of the most complex, complete and functional free platforms we have used so far.

...more
Jenni ESource : g2crowd.com
(Reviewed on 16 November 2019)
"Powerful analytics tool for web and mobile applications."

What do you like best?

Mixpanel is easy to use and enables the users to speedily make graphs and charts with only a few points and clicks. The user interface is well-arranged. Mixpanel offers flexible campaigns that are well-suited for small startups too. Mixpanel provides consistent and precise client behavior analytics for mobile as well as web apps. Mixpanel evaluates and then displays the data in a way that is powerful, wide-ranging, and easy to comprehend.

What do you dislike?

It is not cost-effective. Enormous sizes of the data slow down Mixpanel. You must import the information and make visualizations by yourself, if you desire to modify the appearance and feel into your company’s apps and designs. The facility of simply rolling up plans into a bigger scheme even without having to replicate the information is a major absence that reduces the global worth of this product.

What problems are you solving with the product? What benefits have you realized?

It links events together with the user traits permitting them to accurately part users into associations that can be followed independently. Mixpanel provides you a simple and upfront user interface enabling you to determine how people react within your application giving you a quicker view of how they practice it. In this way, it delivers intuitions of how to enhance the quality of your products.

...more
Preet Karan Singh NSource : g2crowd.com
(Reviewed on 11 November 2019)
"Excellent Tool"

What do you like best?

Brilliant tool to analyze customer journey and engage customer at different stages.

What do you dislike?

Unable to provide e-mail marketing's impact on customer journey.

What problems are you solving with the product? What benefits have you realized?

Track and understand customer journey at various stages on the website. Was able to track prospects and also engage them through e-mails.

...more
Abigail RSource : g2crowd.com
(Reviewed on 03 November 2019)
"Product analytics tool."

What do you like best?

Focusing on increasing the rate of change for both themselves and their customers, this is done through a platform for communication, which allows us as an organization to evaluate how our consumers are interested and how they use this knowledge and start from it to enhance our services or products.

What do you dislike?

Your working list is very good, but I think you should likely import your own data and create your own visualizations because it is based on the third party library's search engine.

Recommendations to others considering the product:

It is a very recommendable tool that enables you to track visitors to the Website and the segmentation in a very simple, smart, and automated way in an environment of electronic commerce.

What problems are you solving with the product? What benefits have you realized?

In order to understand the mass of users and analyze their behaviour, we use all these data we obtain in order to create a presentation and a plan strategy that enhances impact on the market. We use it for the evaluation of the data obtained by implementing the sales funnel that the application enables us to generate, and adopt specific features for the product or service,

...more
Lingadeepan TSource : g2crowd.com
(Reviewed on 16 October 2019)
"Well defined tools to gain user insights"

What do you like best?

Conveniently glean user insights from event tracking and user flows. The reporting tool is easy and powerful.

What do you dislike?

Dashboard graph types are limited. Number of items per dashboard item is limited as well.

What problems are you solving with the product? What benefits have you realized?

Understand user insights, optimise user flows and validate features.

It's easier to understand different cohorts.

...more
User in Marketing and AdvertisingSource : g2crowd.com
(Reviewed on 06 August 2019)
"All you need in product analytics"

What do you like best?

The ability to evaluate any user action from any side and in any context. This software allows users to see through. Segmentation, funnels, users explorer are irreplaceable tools in our company.

Our analysts use reports permanently, sales team monitor potential customers through an explorer. Any anomaly in user behavior in products or on the our official website can be explained in a few seconds through segmentation.

Mobile app now is not ideal (it looks like a dashboard in your pocket), but in the last newsletter they promised that soon everything will change.

What do you dislike?

Possibly pricing. Nowdays software has many users, even if it just recently appeared. We pay a lot for this analytics.

Sometimes there are errors in account analytics, but it is unlikely to depend on the Miхpanel, there is rather a fine-tuning and unpredictable users behavior.

What problems are you solving with the product? What benefits have you realized?

Product analytics, some website analtics.

And app analytics in near future.

...more
Read All Reviews

Mixpanel Screenshots

Mixpanel Demo -
Mixpanel Demo -
Mixpanel Demo -
Mixpanel screenshot: Mixpanel's funnel view
Mixpanel screenshot: Mixpanel's funnel overview
Mixpanel screenshot: Mobile surveys with Mixpanel
Mixpanel screenshot: Analytics dashboard with Mixpanel
Mixpanel screenshot: Reporting in the Mixpanel mobile app
Mixpanel screenshot: Add metrics in the Mixpanel mobile app
Mixpanel screenshot: Analyze trends in the Mixpanel mobile app
Mixpanel screenshot: View drop off numbers in the Mixpanel mobile app
Mixpanel screenshot: View user retention in the Mixpanel mobile app
Mixpanel screenshot: Get automatic alerts with the Mixpanel app
Mixpanel Demo -
Mixpanel Demo -
Mixpanel Demo -
Mixpanel Demo -
Mixpanel screenshot: Mixpanel's funnel view
Mixpanel screenshot: Mixpanel's funnel overview
Mixpanel screenshot: Mobile surveys with Mixpanel
Mixpanel screenshot: Analytics dashboard with Mixpanel
Mixpanel screenshot: Reporting in the Mixpanel mobile app
Mixpanel screenshot: Add metrics in the Mixpanel mobile app
Mixpanel screenshot: Analyze trends in the Mixpanel mobile app
Mixpanel screenshot: View drop off numbers in the Mixpanel mobile app
Mixpanel screenshot: View user retention in the Mixpanel mobile app
Mixpanel screenshot: Get automatic alerts with the Mixpanel app

Download white papers and ebooks on Mixpanel View All Downloads

by Mixpanel
2018 Financial Services Benchmarks Report
In order to give financial services companies a sense of how their products are performing, we aggregated 34 billion...
read more
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