Home/Web Analytics Software/Mixpanel
Updated on: April 4, 2020
What is Mixpanel ?
Mixpanel - Web Analytics Software : SaaSworthy.com
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91% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Mixpanel

Powerful tool with enhanced funnel feature.
(315 Ratings) Write Review

An effective web analytics platform with all essential features to easily understand every users journey in your website. It has engagement feature to measure the actions taken by the visitors in your application. It also has machine learning which stops data mining and act on insights instantly. In addition, it has funnel feature that helps you to identify where and why you losing your customers. Using this platform, you can unify all your data sources and can easily discover your visitor behaviours. It allows you to send push notifications to your customer in order to increase customer engagement and revenue.

Mixpanel Awards

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Mixpanel Features Show All Features

Mixpanel Technical details

Support Business Hours Online Customer Type Freelancers Large Enterprises Medium Business Small Business
API NA Location / Phone Number San Francisco, CA
Deployment SaaS/Web/Cloud Mobile - Android Mobile - iOS Category Web Analytics Software

Mixpanel Pricing

Pricing ModelFreemium , Subscription , Quotation Based
Starter
Free

Features

  • All analytics features including Flows, Cohorts, and more
  • 1000 monthly tracked users
  • Unlimited accounts for employees
  • 90-day data history

Core features included in every plan

  • Core analytics
  • Exploratory reports
  • Predictive analytics
  • Custom dashboards for mobile, web, TV and email
  • Automatic monitoring and alerts
  • Infrastructure, APIs, and integrations
  • Advanced data management
  • Codeless maintenance
  • Two-factor authentication
  • GDPR compliance
Growth
$779 /Year

Starting at $779 per Year

Features

  • Everything in Free, plus
  • Plans up to 25000 monthly tracked users
  • 12-month data history
  • Run 10 prediction at once
  • Core features included
Enterprise
Custom

Features

  • Everything in Growth, plus
  • Customizable data history
  • Single sign-on
  • Roles and permissions
  • Group / B2B Analytics
  • Core features included
Screenshot of the Vendor Pricing Page
Mixpanel Pricing
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Disclaimer: The pricing details were last updated on 12/04/2018 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

Mixpanel FAQs

Mixpanel is Web Analytics Software. Mixpanel offers the following functionalities:

  • Event Tracking
  • Campaign Management
  • Conversion Tracking
  • Goal Tracking
  • User Interaction Tracking
  • Time on site Tracking
  • Report Generation
  • Multiple Site Management
  • Alert Notifications

Learn more about Mixpanel features.

The pricing for Mixpanel starts at $779.00 per year. Mixpanel has a single plan:

  • Growth at $779.00 per year.
    • Mixpanel offers a Free Plan with limited features. They also offer an Enterprise Plan for their product.

      Learn more about Mixpanel pricing.

Yes, Mixpanel offers a free plan.

Learn more about Mixpanel pricing.

No, Mixpanel does not provide API.

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Mixpanel Reviews

OVERALL RATING
4
Based on 315 Rating(s)
Rating Distribution
  • 223
  • 65
  • 12
  • 14
  • 1
SHARE YOUR EXPERIENCE Write a Review
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Verified UserSource : trustradius.com
(Reviewed on 05 March 2020)
Mixpanel - Robust, But Confusing and Not Always Trustworthy

Use Cases and Deployment Scope

Mixpanel is used by the entire organization. We work for an app startup and that’s the primary way that we track how users are using and engaging with our app. It’s also the main way to track how we’re acquiring new users--which ad campaigns they’re coming in through, etc.

Pros and Cons

  • It’s robust and you can create a lot of different reports with it.
  • It gives a lot of reporting options so you can visualize the data in different ways.
  • It gives a ton of engagement data on users. You can see their full history with the app.
Edit
  • Their support system is weak.
  • Sometimes it’s overwhelming how many different properties there are that it makes it hard to know if you’re using the correct attributes to run a report.
  • I don’t always trust the data in Mixpanel. There are discrepancies between its data and the data in our data warehouse.

Likelihood to Recommend

Mixpanel makes sense for a business if the company will offer proper training for employees who will be using it. The learning curve is super high, and it’s not easy to teach yourself how to use the platform.

It’s not suited for a company that has little support and training for employees, nor is it suited for a company without a big tech team because it needs constant support and help to get things working.
Read this authenticated review

...more
Madeleine SSource : g2crowd.com
(Reviewed on 05 December 2019)
"Mixpanel the millennium tool."

What do you like best?

I must consider and feel at ease with Mixpanel because it performs an excellent function in terms of reports, sales, live visualization and everything related to the characteristics of the software. In a nutshell I want to say that it is a very commercial program and that it adapts very well to work and my clients. Its integrations is something that I highlight of this program because it synchronizes with many platforms without any setback. In turn it is easy to use and the user feels at ease.

What do you dislike?

There is no internal capacity that allows clients to be instantaneously. In addition, its interface, although it is very understandable, does not scale well in terms of appreciation and colors. However it is a program with very good functionality.

Recommendations to others considering the product:

I definitely recommend it. I can really determine and make very good reports. Its implementation is really incredible, I like how everything works commercially and at work level. Its price is something that you will love, it will help you to raise levels in your work environment to and to the company in general.

What problems are you solving with the product? What benefits have you realized?

We use Mixpanel to achieve our objectives at marketing levels and funnel conversion of our platforms. In addition to this, we use it to have an extremely important data visualization to have a correct appreciation of our products and what happens in the environment. We can definitely have an excellent purpose and a totally solid tool in our marketing department.

...more
Laura WSource : g2crowd.com
(Reviewed on 28 November 2019)
"The customer behavior tracking system"

What do you like best?

Mixpanel is easy to deploy in both mobile devices and web. It tracks customer behavior. Good for limited time and limited budgets. It helps users to know which customer is following up, how they are inviting their friends, who is leaving in between the process .It measures the customer value of satisfaction with particular user's application. User can send alerts to their customers just using their mobile phones. Users can decide what they need to do now according to their customer’s behavior. It is best for business growth. It has Simple interface.

What do you dislike?

Mixpanel gets slow when you track larger data. Your applications should be designed effectively so it can be used properly and can have good value otherwise some tools will be hard to discover. There are many limitations in your application look and style if you want to make it more customize you needs to export the data and change the platform. It is costly. Sometimes you need to have some alternatives. The user interface is not easy to understand sometimes customer does not know the hidden features and sometimes gets confused that how to use the applications.

What problems are you solving with the product? What benefits have you realized?

For business growth mix panel is one of the most useful platforms because it keeps tracks of their customer behavior. So business decisions have become easy to take. User can easily understand how their particular application is being rated in following criteria such as ease of use, features, customer support and value for money. This will help them in their future innovations. It provides mobile surveys, auto track, notifications of every action taken by an individual as well. Customer insights help them a lot for their betterment of applications. It also provides event tracking. It can be supported by web based as well as desktop.

...more
Walt SSource : g2crowd.com
(Reviewed on 28 November 2019)
"Increasing the user analysis rate"

What do you like best?

It has a fairly updated and renewed interface, with constant updates, gentle and with appropriate and accurate answers when consulting a question or having a problem with the program. The application developed for mobile phones is quite functional. It is one of the best programs for data analysis. You have virtually no limitations to send messages or emails to users or customers in large numbers.

What do you dislike?

As a result, it is very complicated for me to use at the beginning, which led me to have to document myself in this regard with information from the web, explanatory videos on par with the help staff of the program which provided the appropriate information and very Gentle and understandable to me and the team I work with.

Recommendations to others considering the product:

This program is indicated for those companies or people that require an economical program of price but robust functions and tools to measure and analyze the behavior of customers.

What problems are you solving with the product? What benefits have you realized?

During the time it has been used, it has worked quite well to measure user behavior, it has been possible to send messages and emails to these customers with the help of this program. It is one of the most complex, complete and functional free platforms we have used so far.

...more
User in Computer SoftwareSource : g2crowd.com
(Reviewed on 25 November 2019)
"Basic interface with strong capabilities"

What do you like best?

Custom tracking based on existing buttons or based on website location

What do you dislike?

Not a great UI or ability to export the data fields, so learning it or onboarding a new employee may be difficult

What problems are you solving with the product? What benefits have you realized?

Customer engagement with various pages within our product. Clicks, page views, etc

...more
Jenni ESource : g2crowd.com
(Reviewed on 16 November 2019)
"Powerful analytics tool for web and mobile applications."

What do you like best?

Mixpanel is easy to use and enables the users to speedily make graphs and charts with only a few points and clicks. The user interface is well-arranged. Mixpanel offers flexible campaigns that are well-suited for small startups too. Mixpanel provides consistent and precise client behavior analytics for mobile as well as web apps. Mixpanel evaluates and then displays the data in a way that is powerful, wide-ranging, and easy to comprehend.

What do you dislike?

It is not cost-effective. Enormous sizes of the data slow down Mixpanel. You must import the information and make visualizations by yourself, if you desire to modify the appearance and feel into your company’s apps and designs. The facility of simply rolling up plans into a bigger scheme even without having to replicate the information is a major absence that reduces the global worth of this product.

What problems are you solving with the product? What benefits have you realized?

It links events together with the user traits permitting them to accurately part users into associations that can be followed independently. Mixpanel provides you a simple and upfront user interface enabling you to determine how people react within your application giving you a quicker view of how they practice it. In this way, it delivers intuitions of how to enhance the quality of your products.

...more
Elaine CSource : g2crowd.com
(Reviewed on 13 November 2019)
"Reliable source that facilitates the eontrol of your users."

What do you like best?

Mixpanel is a reliable source for email and automatic notifications, all in one place. It is an amazing tool that has ease of implementation and documentation. It is very profitable. It helps to collect important data points and access them. It is very easy to understand, easy to use and well designed. It has an incredible ability to send messages and emails without any limitation and its platform is very secure. The support is very fast to answer and solve any problem.

What do you dislike?

At first it was a bit difficult to understand and manage, once you get used to the tool and the documentation, you will be quite surprised at the enormous possibilities it has.

Recommendations to others considering the product:

It is a solid tool that can definitely help you make better business decisions based on user-level data. Mixpanel is much better you can track events according to your requirement. Mixpanel is suitable for small and medium-sized businesses with few users or for marketing agencies that have small businesses as clients, as it helps capture visitor activities and presents data in a very clean, insightful and understandable way.

What problems are you solving with the product? What benefits have you realized?

Mixpanel helps to better analyze how our users interact with our service, it is essential to constantly improve and establish which content is the most appropriate among other things that are relevant to the business, is an analysis tool and is useful for monitoring. With Mixpanel it has been possible to have a better control of the company's website, since we can see the exact number of clicks, visitors and comments. It gives us a lot of information about the attitude and behavior of our clients, in turn it is easy to configure.

...more
<a class="url fn" href="/users/5b1e4767c4a2f800171353a5" title="View Manan Vora profile" target="_self">Manan Vora</a>Source : trustradius.com
(Reviewed on 13 November 2019)
Perfect for bootstrapping and early-stage SaaS founders

Use Cases and Deployment Scope

We use Mixpanel to get an understanding of our SaaS user metrics. Mixpanel stores and displays user engagement and event data really well which lets us visualize the effectiveness of our software. The drop off points, block points etc. can be visualized fairly easily on Mixpanel and we can even send out targeted messages using the same platform.

Pros and Cons

  • Simple and easy to set up and well documented.
  • Event data and the ability to send messages being integrated works really well.
  • Reports are easy to peruse.
  • Mobile app is handy.
Edit
  • A smaller paid plan would be great, instead of the $89 right now.
  • Additional user tracking features in one system would be great to have.

Likelihood to Recommend

Mixpanel is perfect for analytics reports where event and user data for a platform are important. For bootstrapping or economical companies looking for a reliable but free platform, Mixpanel should be the best option as they cover a lot of analytical ground. This is also perfect for SaaS companies, both small and big.
Read Manan Vora's full review

...more
Manan VoraSource : trustradius.com
(Reviewed on 13 November 2019)
Perfect for bootstrapping and early-stage SaaS founders

Use Cases and Deployment Scope

We use Mixpanel to get an understanding of our SaaS user metrics. Mixpanel stores and displays user engagement and event data really well which lets us visualize the effectiveness of our software. The drop off points, block points etc. can be visualized fairly easily on Mixpanel and we can even send out targeted messages using the same platform.

Pros and Cons

  • Simple and easy to set up and well documented.
  • Event data and the ability to send messages being integrated works really well.
  • Reports are easy to peruse.
  • Mobile app is handy.
Edit
  • A smaller paid plan would be great, instead of the $89 right now.
  • Additional user tracking features in one system would be great to have.

Likelihood to Recommend

Mixpanel is perfect for analytics reports where event and user data for a platform are important. For bootstrapping or economical companies looking for a reliable but free platform, Mixpanel should be the best option as they cover a lot of analytical ground. This is also perfect for SaaS companies, both small and big.
Read Manan Vora's full review

...more
User in Computer SoftwareSource : g2crowd.com
(Reviewed on 12 November 2019)
"Give Us the Info We Needed"

What do you like best?

I like that there are so many filters available for us to narrow down results to exactly what we are looking for.

What do you dislike?

Sometimes, when refreshing results, it resets the option selected on the right side of the screen.

What problems are you solving with the product? What benefits have you realized?

Mixpanel makes it so we don't have to log into our customers databases to see usage.

...more
Read All Reviews

Mixpanel Screenshots

Mixpanel Demo -
Mixpanel Demo -
Mixpanel Demo -
Mixpanel screenshot: Mixpanel's funnel view
Mixpanel screenshot: Mixpanel's funnel overview
Mixpanel screenshot: Mobile surveys with Mixpanel
Mixpanel screenshot: Analytics dashboard with Mixpanel
Mixpanel screenshot: Reporting in the Mixpanel mobile app
Mixpanel screenshot: Add metrics in the Mixpanel mobile app
Mixpanel screenshot: Analyze trends in the Mixpanel mobile app
Mixpanel screenshot: View drop off numbers in the Mixpanel mobile app
Mixpanel screenshot: View user retention in the Mixpanel mobile app
Mixpanel screenshot: Get automatic alerts with the Mixpanel app
Mixpanel Demo -
Mixpanel Demo -
Mixpanel Demo -
Mixpanel Demo -
Mixpanel screenshot: Mixpanel's funnel view
Mixpanel screenshot: Mixpanel's funnel overview
Mixpanel screenshot: Mobile surveys with Mixpanel
Mixpanel screenshot: Analytics dashboard with Mixpanel
Mixpanel screenshot: Reporting in the Mixpanel mobile app
Mixpanel screenshot: Add metrics in the Mixpanel mobile app
Mixpanel screenshot: Analyze trends in the Mixpanel mobile app
Mixpanel screenshot: View drop off numbers in the Mixpanel mobile app
Mixpanel screenshot: View user retention in the Mixpanel mobile app
Mixpanel screenshot: Get automatic alerts with the Mixpanel app

Download white papers and ebooks on Mixpanel View All Downloads

by Mixpanel
2018 Financial Services Benchmarks Report
In order to give financial services companies a sense of how their products are performing, we aggregated 34 billion...
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