An effective web analytics platform with all essential features to easily understand every users journey in your website. It has engagement feature to measure the actions taken by the visitors in your application. It also has machine learning which stops data mining and act on insights instantly. In addition, it has funnel feature that helps you to identify where and why you losing your customers. Using this platform, you can unify all your data sources and can easily discover your visitor behaviours. It allows you to send push notifications to your customer in order to increase customer engagement and revenue.
|Support||Business Hours Online||Customer Type||Freelancers Large Enterprises Medium Business Small Business|
|API||NA||Contact||San Francisco, CA|
|Deployment||SaaS/Web/Cloud Mobile - Android Mobile - iOS||Category||Web Analytics Software|
$99 Per Month 1M Data Points Billed Annually ($999) or $125 Per Month Per 1M Data Points Billed Quarterly ($375) or $150 Per Month Per 1M Data Points Billed Monthly.
Please Contact the Vendor to get the Detailed Pricing.
1K profiles ($0 billed monthly)
$ 83 Per Month Billed annually ($999) or $125 Per Month Billed Quarterly ($375) or $150 Per Month Billed Monthly
Please Contact the Vendor for Detailed Pricing.
Disclaimer: The pricing details were last updated on 12/04/2018 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.
Its main feature is its easy handling, it allows to easily detect user behavior data without having to be intervened by other means. It works best when the data entered is correctly labeled, otherwise the platform will not be of great help.
We can get carried away by only part of the program in terms of its operation, we focus on only one function, leaving behind many functions that can be of great help for our future activities within the organization. We must take full advantage of all the tools it provides. When you have doubts about how to handle the system take time to respond, the tool is quite expensive.
The tool is ideal for organizations because through it you can monitor the attitudes and behavior of customers and it can provide you with tasks that are performed quickly, while more time saves better performance and efficiency you will have when making your daily tasks. It is ideal for the company to analyze and collect a large amount of information about its users, granting important information for all marketing products in terms of their modifications.
We use this tool within the organization to send notifications to all users who use our application, the tool gives us an extensive amount of information about the attitude and behavior of our customers, in turn it is easy to configure, provides the necessary data in An understandable format that allows you to make decisions quickly.
Mixpanel is really great at providing answers to very complex questions with just a few clicks.
Having to specify what to track makes it hard to answer queries that require events you didn't thin about. Autotracking might be a viable solution however Mixpanel actively decided against implementing that feature.
Whenever we have questions about the userflow, user retention or behavior we can usually answer these questions very easily with mixpanel.
I like that can create any type of funnel and follow it, and also see the performance breakdown of the funnel by different groups, for example, by age or by country. It's great that this program works in almost real time. In addition, it is excellent for tracking any type of event in your application or website, as well as for sending user properties. Extremely flexible, since you can send custom attributes and messages, which can then be used to divide and cut the data as you wish.
I do not like that it is limited to the functionality provided by a third-party library, even though the functional list is very good; You probably need to import the data and create your own visualizations. Something that I find very overwhelming are the duplicate data. Not all, but if some of the events that are transmitted to Mixpanel are stored several times, causing inflated numbers. And as a contribution you should definitely add a page of the main panel to organize the saved reports, it would help a lot.
The tool is very suitable for e-commerce platforms. Mixpanel is well adapted to monitor website visitors and segmentation based on particular events; It helps to capture the activities of the visitors and presents the data in a very clean.
At Intechnic we use it to evaluate the adoption of product features and to understand user flows. In addition it is necessary to see the behavior of users in different web pages. Additionally, we manipulate the platform to obtain automated reports and use them for presentations and strategy planning.
Mixpanel allows us to see very detailed information about web and mobile users, such as location, devices, channels and many more.
Mobile analytics is very good, accurate and detailed.
Real-time knowledge about users is very useful.
The user interface is not easy to use.
The security of the platform may need some work.
Sometimes it works slower than usual.
Very suitable for companies that want to analyze the users of their mobile applications, since the mobile analysis function of Mixpanel is quite good. In addition, very suitable for small and medium organizations. I'm not sure if the tool is suitable for companies, since the software sometimes works slowly, even when we do not process a large amount of data.
Our marketing department uses the Mixpanel platform, but some specialists and managers from other departments, such as security specialists and data analysts, also use Mixpanel for different purposes. Mixpanel helps us to understand the users, channels, locations and devices from which users visit our website and our mobile application.
I love using Mixpanel, I use it to send notifications to our app users on a weekly basis. Mixpanel makes it really easy to segment and target different groups which I really appreciate because it makes my job a whole lot easier. Their customer service has been what I'm most impressed with. If the representative doesn't know the answer they will put in the work to make sure that you get the answer you're looking for, or submit a request to improve their product for you
1. some standard feature that im use to use in analytic tools densest exist in mixpanel for example - frequency use use
2. people events vs usage event - for example i cannot send message to customers that did more than 10 searches in the past week
3. cohort distribution - i cannot ask a simple question such as what is the age distribution of my customers and cross it with usage
4. CS - email -> chat
5. sending email messages - doesnt work well
mixpanel, just realize that it does have its limitations like any product. If you're confused about anything- which is highly possible if you're not a programmer or something (I am not and have had to ask for help from our team getting things connected), but Mixpanel support is also a great resource and they will take the time and energy to get you to a spot where you feel comfortable using their product
Primarily used for mobile app analytics and funnel optimization. It has been a great tool to understand user behavior for new features and to monitor when behaviors deviate from expected patterns.
Registering was too easy and the free level is very generous. The integration of segments worked perfectly for us. Mixpanel is the best application to configure analytics for SaaS applications. It has an incredible ability to send messages and emails without any limitation. It has a very secure platform to maintain data security. It also has many variables available to store and track.
You will need a software developer to implement Mixpanel in your application or website since it is not something that you can easily configure. It is so sophisticated and advanced that it can be difficult to know where or how to start. I wish it were easier to implement your own data in the user profiles and events there. You can not collaborate within teams either. The user experience of email should be reinvented and made much more intuitive to match the incredible user experience of the entire application.
Mixpanel allows you to track each client on your platform and address them as you wish. You can also have some ideas and run campaigns with a very precise and effective orientation. I liked the feature that can track the duration of the interaction. The integration is quite simple, the control panel is nice. Flows and funnels are key to better understand how people use our site and what paths they take to complete various tasks that we could make easier for them. But if you are looking for a "simple" marketing platform, this is not for you.
Mixpanel is a clean and accurate analysis tool that our team has used. Mixpanel gives you the data you need in a digestible format and allows you to make quick decisions. It helped us to manage momentum and DEM, which allows us to perform a / b tests and improve the performance of our instruments. By being on the Marketing team, I appreciate the reports we receive, they really provide a deeper understanding of what our customers really do with our product. Although it is an easy tool and it helped us a lot, we could not continue using it since it stopped giving us the results we wanted and it lowered our business quality.
Extremely flexible. Once you track the necessary events and attributes that you want, the platform is super robust and flexible to let you create reports and funnels to really understand how your users are using the platform. It's become a staple in our monthly product summaries.
A lot of the premium features are paid and it gets expensive quick. It's not bad, just something to consider.
Hook it up to Segment and give it a spin.
We are able to identify what parts of the product are being used, what's not being used, and where we might want to put more of our efforts towards.
Like the manner, it showcases the complex data in beautiful charts, it's easy to use and have robust features.
Expensive for small companies, they should have an SMB version as well!
We use it for user behaviour analysis and creating a KPI dashboard.
I love how easy their dashboard it - it makes it so that anyone with or without technical experience can understand what is going on within our platform at any time with ease.
The implementation takes a lot of dev time.
We use Mixpanel for everything data - user information, retention, email marketing, and more.
Data visualization is key and necessary for any business
Hard to use, not super intuitive and easy to make redundancies
Data visualization, app activations, tracking usage of features