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Updated on: August 18, 2022

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Mixpanel

Official Website Powerful tool with enhanced funnel feature.

(853 Ratings) Write Review

What is Mixpanel and how does it work?

An effective web analytics platform with all essential features to easily understand every users journey in your website. It has engagement feature to measure the actions taken by the visitors in your application. It also has machine learning which stops data mining and act on insights instantly. In addition, it has funnel feature that helps you to identify where and why you losing your customers. Using this platform, you can unify all your data sources and can easily discover your visitor behaviours. It allows you to send push notifications to your customer in order to increase customer engagement and revenue.

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Mixpanel Awards

Mixpanel Features Show All Features

Web Analytics Features

Alert NotificationsAlert notifications are actionable and content-rich push notifications sent by a software. These notifications can be for anything from new leads to cases that have been ignored or discount requests.
Multiple Site ManagementHelps to analyze and track more than one websites
Report GenerationReport generation helps you to retrieve all of the data you need from the database and display it online or export it in a variety of formats.
Time on site TrackingTime on site tracking is a key metric for calculating user response that can be used in web pages and applications to assess users' time on site. It's a feature of web analytics that helps you better understand your users and business applications.
User Interaction TrackingCustomer interaction tracking is the process of collecting data about customer experiences at all levels of a company. A customer interaction tracking system not only keeps track of consumers who have purchased a product or service but also of potential customers and how they communicate with sales organizations in the future.
Goal TrackingAllows to track progress to reach business objectives
Conversion TrackingConversion tracking refers to the ability to link site interactions to metrics on who has interacted with your campaigns. You can calculate how often your ads contribute to real-world results, such as phone orders, bookings, and more, by tracking conversions.
Campaign ManagementCampaign management means identifying the strategies you will use to support your business goals, then designing, planning, testing, and monitoring the campaign, and analyzing the results along the way.
Event TrackingEvent tracking is the process of gathering information about a lead's activities when they land on your website as well as a customer's interaction with your product. To capture visitor interaction and customer engagement, event monitoring software integrates with your website and product. However, most applications will intelligently monitor user behavior and chronologically organize their activity in a timeline to the appropriate record in the database.
HeatmapsA heat map (or heatmap) is a graphical representation of data with color-coded values. Heatmaps make it easy to visualize and interpret complicated data at a glance. Heatmaps are a great way to see where visitors click, how far they scroll, and what they look at or miss on your website pages.

Mixpanel Technical details

Support	Business Hours Online	Customer Type	Freelancers Large Enterprises Medium Business Small Business
API	NA	Location / Phone Number	San Francisco, CA
Deployment	SaaS/Web/Cloud Mobile - Android Mobile - iOS	Category	Web Analytics Software

Mixpanel Pricing

Pricing ModelFreemium , Subscription , Quotation Based

Free

Essentials to find product-market fit

100K monthly tracked users

Features

Unlimited data history & seats
Core reports (including Flows)
Data dictionary
US or EU data residency
Monitoring & alerts

Growth

$25 /Month

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