What do you like best?
In my experience using Zoho CRM, I must say that it is an excellent cloud-based business management platform with many features that provide tools for sales and marketing automation with support, analytics and customer service functions, this platform gives us the ability to respond to customers in all channels and with the Zoho CRM sales assistant we can plan the right time to contact customers, I must say it's a very complete and smart platform with a really affordable price that helps us save a lot of money and has made our work related to marketing and sales management much easier.
What do you dislike?
Zoho CRM has some weaknesses that should be improved quickly, like the fact that it's problematic to try to customize the application can take a long time to get the right customization to your needs, it doesn't have a lot of tutorials to easily understand the features of the application, the virtual assistant is really innovative and smart but some features need to be improved and extended finally the technical support is very slow to respond and doesn't provide really useful solutions which is a problem because the program has a certain degree of complexity.
Recommendations to others considering the product:
Zoho CRM is the perfect platform for sales professionals because it saves them a lot of time with its easy access, automated functions to manage time and track all sales. It is also excellent for staying in constant communication with the customer in different channels and analyzing what their most pressing needs are; I recommend it to both small and large companies because of its price and its smart way of managing sales and marketing projects.
What problems are you solving with the product? What benefits have you realized?
We use Zoho CRM to manage all communications with our prospects, current customers and contacts; because of the ease with which we can contact our customers automatically, it is mainly used by the marketing and sales department to manage campaigns and find relevant information about our customers so that we can respond intelligently and quickly to their needs; another reason is that it has many integrations that allow us to work with the G Suite, WordPress and other third party systems.