MailChimp Pricing: Cost and Pricing plans

MailChimp Pricing

Pricing ModelFree Trial , Freemium , Subscription

Free

For 500 Contacts

For new marketers with big ideas who want to get online, build an audience, and start growing on day one.

Features

Email
1-step automations
Subject line helper
1 Audience
Signup forms
Marketing CRM
Up to 500 contacts
Landing pages
Social posting
Facebook ads
Instagram ads
Postcards
Creative Assistant
Websites and domains
Content Studio
Basic email templates

Essentials

$9.29 /Month

For 500 Contacts

For marketers who want to build relationships and grow sales with more email sends, customized branding, and 24/7 support.

Features

Automations
Email scheduling
A/B testing
3 Audiences
Marketing CRM
Behavioral targeting
Signup forms
Up to 50,000 contacts with our $350/mo tier
Landing pages
Social posting
Facebook ads
Instagram ads
Postcards
Websites and domains
Creative Assistant
Content Studio
100+ pre-built email templates
Remove Mailchimp footer

Standard

$13.87 /Month

For 500 Contacts

For experienced marketers who want to scale and save time with advanced automation features and more data-powered tools.

Features

Customer Journey Builder
Multiple starting and branching points
Pre-built journeys
Custom-coded templates
5 Audiences
Behavioral targeting
Marketing CRM
Signup forms
Up to 100,000 contacts with our $700/mo tier
Facebook and Instagram ads
Retargeting ads
Social posting and scheduling
Campaign Manager
Websites and domains
Landing pages
Postcards
Creative Assistant
Dynamic content
Personalized product recommendations
Send Time Optimization
Customer lifetime value and purchase likelihood

Premium

$277.39 /Month

For 10,000 Contacts

For advanced marketers who want our most sophisticated growth tools, plus priority phone support.

Features

Customer Journey Builder
Multiple starting and branching points
Pre-built journeys
Custom-coded templates
Multivariate testing
Unlimited audiences
Advanced Segmentation
Behavioral Targeting
Marketing CRM
Up to 200,000 contacts with our $1,510/mo tier
Facebook and Instagram ads
Retargeting Ads
Social posting and scheduling
Campaign Manager
Websites and Domains
Landing pages
Postcards
Prioritized phone support
24/7 email support
Live chat
Knowledge Base and Marketing Glossary

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Disclaimer: The pricing details were last updated on 25/03/2023 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

MailChimp FAQs

Q. How much does MailChimp cost?

The pricing for MailChimp starts at $9.29 per month. MailChimp has 3 different plans:

Essentials at $9.29 per month.
Standard at $13.87 per month.
Premium at $277.39 per month.

MailChimp also offers a Free Plan with limited features.

Learn more about MailChimp pricing.

Q. Does MailChimp offer a free plan?

Yes, MailChimp offers a free plan.

Learn more about MailChimp pricing.

Compare MailChimp Pricing Against Competitors

Product name	Starting price ($)	Billed	Unit	Free trial	Learn more
MailChimp	9.29	per month	-	Yes	MailChimp pricing
SendGrid	14.95	per month	-	Yes	SendGrid pricing
HubSpot CRM	45	per month	-	No	HubSpot CRM pricing
ConvertKit	9	per month	-	Yes	ConvertKit pricing
SendinBlue	22	per month	-	No	SendinBlue pricing
Zoho Campaigns	3	per month	-	Yes	Zoho Campaigns pricing
Klaviyo	45	per month	-	No	Klaviyo pricing
ActiveCampaign	29	per month	per user	Yes	ActiveCampaign pricing
Constant Contact	9.99	per month	-	Yes	Constant Contact pricing
GetResponse	15.58	per month	-	Yes	GetResponse pricing

Product name

Starting price ($)

Billed

Unit

Free trial

Learn more

MailChimp

9.29

per month

Yes

MailChimp pricing

SendGrid

14.95

per month

Yes

SendGrid pricing

HubSpot CRM

per month

HubSpot CRM pricing

ConvertKit

per month

Yes

ConvertKit pricing

SendinBlue

per month

SendinBlue pricing

Zoho Campaigns

per month

Yes

Zoho Campaigns pricing

Klaviyo

per month

Klaviyo pricing

ActiveCampaign

per month

per user

Yes

ActiveCampaign pricing

Constant Contact

9.99

per month

Yes

Constant Contact pricing

GetResponse

15.58

per month

Yes

GetResponse pricing

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MailChimp Features Show All Features

Email Marketing Features

Instagram AdsHas an inbuilt tool to set up an Instagram marketing campaign
Facebook AdsHas an inbuilt tool to set up a Facebook marketing campaign
Google Remarketing AdsAllows for retargeting your customers via Google Display Network to increase conversions
Abandoned Cart EmailSends email to customers who have failed to check out their cart items
Mobile AppHelps your team to stay top on the business everywhere
Delivery by Time ZoneSubscribers receive the email at the exact time they are in their timezone.
Send Time OptimizationHelps to find the best sending time to engage with your customer
Sign Up FormsBuild sign up forms to allow website visitors to join your mailing list
RSS to EmailHelps users to receive any new updates or the latest news from the website
Predesigned Email TemplatesProvides a library of templates to build an email
Email SchedulingScheduling an email on a specific time or auto-responding to an action
Contact List ImportAbility to import contacts from TXT, EXCEL, CSV formats and also can enter manually
Click MapAllows tracking user click activity and how they interact with email
Real-time Email EditorHelps to view the email while editing at the same time
Document LibraryCentral repository to manage your assets like Images, PDF files, etc.,
List SegmentationSegregates the customers into smaller groups enabling the user to send targeted emails
Drag and Drop EditorLets you customize the elements with images, web forms, boxes, tables, etc. by simple drag and drop interface
A/B TestingA/B testing is a method of comparing two versions of a webpage or app against each other to determine which one performs better. AB testing is essentially an experiment where two or more variants of a page are shown to users at random, and statistical analysis is used to determine which variation performs better for a given conversion goal
Template ManagementA method of governing a company's document environment based on a variety of document models is known as template management. An efficient template management solution makes it easier for workers to build papers, saving time and efficiency.
Spam CheckPrior to sending out your campaigns and automation emails to your contacts, you can use spam check to help find areas of spamminess. The spam check tool checks the content of your message and shows the results on both the campaign summary and campaign Settings pages.
Mailing List ManagementMailing list management is the process of organizing all email addresses that you collect from customers and leads. You can submit more targeted emails and boost metrics like open rate and bounce rate by validating addresses and removing inactive subscribers from your list on a regular basis. Consider mailing list management to be all of the behind-the-scenes work that goes into keeping the mailing list up-to-date and accurate.
Event Triggered EmailSends emails to targeted customers based on their activities
Drip CampaignsDrip campaigns or drip marketing is a type of marketing communication that is broken down into pieces and spread out over time to subtly nudge a prospect to take action rather than offering them anything out of the blue.
Click-through TrackingClick-through tracking is an analytics feature that measures and reports where people click or tap on websites, apps, and emails. A click tracking tool tracks mouse clicks and taps using software or tags. This information is gathered and presented numerically, graphically (heat maps), or through individual sessions (session recordings). Marketers, analysts, and user researchers use click monitoring tools to attribute conversions, assess user interaction, and identify website failures and optimization opportunities.
Auto-RespondersAbility to send automated emails to the contacts subscribing to the list.
Multivariate TestingMultivariate testing is a technique for altering multiple variables to test a hypothesis. The aim of multivariate testing is to figure out which combination of variations out of all the possibilities performs the best. Combinations of changeable components make up websites and smartphone applications. A multivariate test involves modifying several elements at once, such as an image and headline. Three picture variations and two headline variations are combined to produce six material variations that are checked simultaneously to find the winning variant.
Contact ManagementThe process of storing, organizing, and monitoring information about your clients, prospects, and sales leads is known as contact management. In its most simple form, an address book or an Excel or Google spreadsheet with entries for all of the people with whom you do business can be used to handle your contact details. Many companies, on the other hand, prefer to use advanced contact management software. This is particularly useful if you have a large number of contacts to keep track of or several people who need access to the information.
Free Stock PhotosProvides a library of free stock photos for commercial use

MailChimp Integration