MailChimp Pricing: Cost and Pricing plans

MailChimp Pricing

Free Trial

Available

Pricing Options

Freemium ( Limited Features )

Premium Plans ( Subscription )

Pricing Insights for Email Marketing Software

The Average Cost of a basic Email Marketing Software plan is $17 per month.
MailChimp pricing starts at $4.45/month, which is 74% lower than similar services.
44% of Email Marketing Software offer a Free Trial Allows users to try out the software for a limited period before making a purchase decision. , while 42% offer a Freemium Model Allows users to access basic features at no cost..

Pricing Plans

Free Free

For 500 Contacts

Features

Monthly Email Sends - 1,000
Admin
- Users - 1 Seats
- Audiences - 1 Audiences
- Maximum Contact Count - Up to 500 Contacts
- Monthly Email Sends - 1,000
Services & Support
- Customer Support - Email Support for First 30 Days
- Guides and Tutorials
- 300+ Integrations
Email Marketing & Design
- Email
- Forms & Landing Pages
- Content Studio
- Pre-built Email Templates - Limited
- Creative Assistant - Limited
- Creative Assistant: Publish Designs from Mailchimp
Reporting & Analytics
- Reporting Tools - Limited
- Personalized Product Recommendations
- Next Best Action
- Subject Line Helper
- Basic Reports
Audience Management
- Contact Profiles
- Tags
- Inbox
- Mailchimp Mobile App
- Audience Dashboard
- Surveys
- Campaign Engagement
- Purchase Behavior
- App Engagement - 1 Month
- Website Engagement - Site Views
- Segmentation - Basic
Marketing Channels
- Landing Pages
- Social Posting
- Pop-up Forms
Automations
- Customer Journey Builder - Free Preview

Add-ons

Transactional Emails - Prices vary

Free Website Features

Build and Publish a Website
Unlimited Pages
Unlimited Bandwidth
SEO Tools
SSL Certificate
Site Visit Analytics
Free Mailchimp Domain

Essentials $4.45 $4.45 per month

For 500 Contacts

Based Upon the Number of Contacts, the Pricing Value Varies

Features

Monthly Email Sends - 5,000
Automated Customer Journeys - Up to 4 Journey Points
Admin
- Users - 3 Seats
- Audiences - 3 Audiences
- Maximum Contact Count - Up to 50,000 Contacts with $385 Per Month Tier
- Monthly Email Sends - 5,000
- Role-based Access - 2 Roles
Services & Support
- Customer Support - Phone & Priority Support
- Guides and Tutorials
- 300+ Integrations
Email Marketing & Design
- Email
- Forms & Landing Pages
- Content Studio
- Pre-built Email Templates
- Remove Mailchimp Branding
- Email Scheduling
- Creative Assistant - Limited
- Creative Assistant: Publish Designs from Mailchimp
Reporting & Analytics
- Reporting Tools - Limited
- Personalized Product Recommendations
- Next Best Action
- Subject Line Helper
- Basic Reports
- A/B Testing
Audience Management
- Contact Profiles
- Tags
- Inbox
- Mailchimp Mobile App
- Audience Dashboard
- Surveys
- Campaign Engagement
- Purchase Behavior
- App Engagement - 1 Month
- Website Engagement - Site Views
- Segmentation - Basic
Marketing Channels
- Landing Pages
- Social Posting
- Pop-up Forms
Automations
- Customer Journey Builder

Add-ons

Transactional Emails - Prices vary

Free Website Features

Build and Publish a Website
Unlimited Pages
Unlimited Bandwidth
SEO Tools
SSL Certificate
Site Visit Analytics
Free Mailchimp Domain

Standard $6.64 $6.64 per month

For 500 Contacts

Based Upon the Number of Contacts, the Pricing Value Varies

Features

Monthly Email Sends - 6,000
Automated Customer Journeys - Up to 200 Journey Points
Generative AI Features - No Additional Cost Add-on
Admin
- Users - 5 Seats
- Audiences - 5 Audiences
- Maximum Contact Count - Up to 100,000 Contacts with $800 Per Month Tier
- Monthly Email Sends - 6,000
- Role-based Access - 4 Roles
Services & Support
- Customer Support - Phone & Priority Support
- Guides and Tutorials
- 300+ Integrations
- Personalized Onboarding - 1 Sessions
Email Marketing & Design
- Email
- Forms & Landing Pages
- Content Studio
- Pre-built Email Templates
- Remove Mailchimp Branding
- Email Scheduling
- Creative Assistant
- Creative Assistant: Publish Designs from Mailchimp
- Creative Assistant: Download Designs
- Custom-coded Templates
- Dynamic Content
Reporting & Analytics
- Reporting Tools
- Personalized Product Recommendations
- Next Best Action
- Subject Line Helper
- Basic Reports
- A/B Testing
- Custom Reports
- Anomaly Detection
- Content Optimizer
- Dynamic Content
- Send Time Optimization
- Multivariate Testing
- Comparative Reporting
Audience Management
- Contact Profiles
- Tags
- Inbox
- Mailchimp Mobile App
- Audience Dashboard
- Surveys
- Campaign Engagement
- Purchase Behavior
- App Engagement - 3 Months
- Website Engagement - Page Views
- Segmentation - Advanced
- Predictive Segmentation
- Advanced Segmentation
- Behavioral Targeting
- Customer Lifetime Value
- Purchase Likelihood
Marketing Channels
- Landing Pages
- Social Posting
- Pop-up Forms
- Social Post Scheduling
- Campaign Manager
- Retargeting Ads (Google)
- Marketing Calendar
Automations
- Customer Journey Builder
- Multiple Starting Points
- Branching Points

Add-ons

Transactional Emails - Prices vary

Free Website Features

Build and Publish a Website
Unlimited Pages
Unlimited Bandwidth
SEO Tools
SSL Certificate
Site Visit Analytics
Free Mailchimp Domain

Premium $132.85 $132.85 per month

For 500 Contacts

Based Upon the Number of Contacts, the Pricing Value Varies

Features

Monthly Email Sends - 150,000
Automated Customer Journeys - Up to 200 Journey Points
Generative AI Features - No Additional Cost Add-on
Premium Migration Services - Contact Sales
Admin
- Users - Unlimited
- Audiences - Unlimited
- Maximum Contact Count - Contact us for a Custom Plan
- Monthly Email Sends - 150,000
- Role-based Access - 5 Roles
Services & Support
- Customer Support - Phone & Priority Support
- Guides and Tutorials
- 300+ Integrations
- Personalized Onboarding - 4 Sessions
- Premium Migration Services - Contact Sales
Email Marketing & Design
- Email
- Forms & Landing Pages
- Content Studio
- Pre-built Email Templates
- Remove Mailchimp Branding
- Email Scheduling
- Creative Assistant
- Creative Assistant: Publish Designs from Mailchimp
- Creative Assistant: Download Designs
- Custom-coded Templates
- Dynamic Content
Reporting & Analytics
- Reporting Tools
- Personalized Product Recommendations
- Next Best Action
- Subject Line Helper
- Basic Reports
- A/B Testing
- Custom Reports
- Anomaly Detection
- Content Optimizer
- Dynamic Content
- Send Time Optimization
- Multivariate Testing
- Comparative Reporting
Audience Management
- Contact Profiles
- Tags
- Inbox
- Mailchimp Mobile App
- Audience Dashboard
- Surveys
- Campaign Engagement
- Purchase Behavior
- App Engagement - 18 Months
- Website Engagement - Page Views
- Segmentation - Advanced
- Predictive Segmentation
- Advanced Segmentation
- Behavioral Targeting
- Customer Lifetime Value
- Purchase Likelihood
Marketing Channels
- Landing Pages
- Social Posting
- Pop-up Forms
- Social Post Scheduling
- Campaign Manager
- Retargeting Ads (Google)
- Marketing Calendar
Automations
- Customer Journey Builder
- Multiple Starting Points
- Branching Points

Add-ons

Transactional Emails - Prices vary

Free Website Features

Build and Publish a Website
Unlimited Pages
Unlimited Bandwidth
SEO Tools
SSL Certificate
Site Visit Analytics
Free Mailchimp Domain

Screenshots of Vendor Pricing Page

Disclaimer: The pricing details were last updated on 16/04/2025 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

MailChimp FAQs

How much does MailChimp cost?

The pricing for MailChimp starts at $4.45 per month. MailChimp has 3 different plans:

Essentials at $4.45 per month.
Standard at $6.64 per month.
Premium at $132.85 per month.

MailChimp also offers a Free Plan with limited features.

Learn more about MailChimp pricing.

Does MailChimp offer a free plan?

Yes, MailChimp offers a free plan.

Learn more about MailChimp pricing.

Compare MailChimp Pricing Against Competitors

Product Name	Starting Price ($)	Billed	Unit	Free Trial	Learn More
MailChimp	4.45	per month	-		MailChimp Pricing
Zoho Campaigns	3	per month	-	+	Zoho Campaigns Pricing
Constant Contact	12	per month	-	+	Constant Contact Pricing
SendGrid	15	per month	-	+	SendGrid Pricing
Kit (formerly ConvertKit)	25	per month	-	+	Kit (formerly ConvertKit) Pricing
Campaign Monitor	2.9	per month	-	+	Campaign Monitor Pricing
Brevo	8.08	per month	-	+	Brevo Pricing
Klaviyo	45	per month	-	-	Klaviyo Pricing
Mailgun	35	per month	-	+	Mailgun Pricing
Zoho Marketing Automation	14	per month	-	+	Zoho Marketing Automation Pricing

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MailChimp Features

Show Feature Explanation

Show Missing Features

Email Marketing Features

Features: The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

100%

Instagram Ads

Has an inbuilt tool to set up an Instagram marketing campaign

Facebook Ads

Has an inbuilt tool to set up a Facebook marketing campaign

Google Remarketing Ads

Allows for retargeting your customers via Google Display Network to increase conversions

Abandoned Cart Email

Sends email to customers who have failed to check out their cart items

Mobile App

Helps your team to stay top on the business everywhere

Delivery by Time Zone

Subscribers receive the email at the exact time they are in their timezone.

Send Time Optimization

Helps to find the best sending time to engage with your customer

Build sign up forms to allow website visitors to join your mailing list

RSS to Email

Helps users to receive any new updates or the latest news from the website

Predesigned Email Templates

Provides a library of templates to build an email

Email Scheduling

Scheduling an email on a specific time or auto-responding to an action

Contact List Import

Ability to import contacts from TXT, EXCEL, CSV formats and also can enter manually

Click Map

Allows tracking user click activity and how they interact with email

Real-time Email Editor

Helps to view the email while editing at the same time

Document Library

Central repository to manage your assets like Images, PDF files, etc.,

List Segmentation

Segregates the customers into smaller groups enabling the user to send targeted emails

Drag and Drop Editor

Lets you customize the elements with images, web forms, boxes, tables, etc. by simple drag and drop interface

A/B Testing

Compares two versions of your website to see which one performs better

Template Management

Enables the user to create templates and modify and customise them later

Spam Check

Verifies the content of emails so that it doesn't end up in the spam folder

Mailing List Management

Segregates the customers into smaller groups enabling the user to send targeted emails

Event Triggered Email

Sends emails to targeted customers based on their activities

Drip Campaigns

Ability to send emails with respect to time or user actions

Click-through Tracking

Keeps a track of links in the email opened by the customer

Auto-Responders

Ability to send automated emails to the contacts subscribing to the list.

Multivariate Testing

Allows testing different variations of multiple webpage elements to find the best one among them

Contact Management

Organizing customer data in a centralized location and handling contact details, demographics, transactions, etc.

Free Stock Photos

Provides a library of free stock photos for commercial use

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MailChimp Pricing

Pricing Insights for Email Marketing Software

MailChimp FAQs

Compare MailChimp Pricing Against Competitors

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MailChimp Alternatives

MailChimp Features

Email Marketing Features

MailChimp Integrations

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