Customer.io

About Customer.io

Customer.io is a comprehensive marketing platform that helps marketers to send data-driven emails, SMS, and push notifications. The platform’s RESTful API helps marketers create, update and delete customers from their database easily. It also enables users to add third-party integrations, such as Segment, Hull, mParticle, RudderStack, and more. With Customer.io, businesses can easily divide their audience into different segments and target a particular group of people as per their designed marketing strategy. Apart from the group, users can even separate an individual from the group and easily monitor their event-wise logs, attribution data, messages received by them, and more. The transactional API facility offered by the platform enables marketers to customize transactional messages in their own way. Customer.io can be used to send multichannel newsletters within customers’ timezones. Users can also monitor their message leaderboard, conduct active A/B tests, streamline metrics delivery, and segment memberships, all from a single dashboard. Apart from that, marketers also get to compare campaigns, newsletters, and other metrics with the help of detailed analytical reports offered by the same.

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Pricing

Free Trial Available
Starts at $100.00. Offers Custom plan.
View Detailed Pricing

SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

100%
Reviews

80%
Momentum

69%
Popularity

87%

Platforms Supported

Browser Based (Cloud)

Organization Types Supported

All (Small, Medium, Large)

API Support

Available

Modes of Support

Online

Customer.io Awards

# 10 Fastest Growing Software Marketing Automation Software
Q2 2023

# 15 Most Popular Software Marketing Automation Software
Q2 2023

# 13 Fastest Growing Marketing Automation Software
Q1 2022

# 15 Most Popular Marketing Automation Software
Q1 2022

# 10 Fastest Growing Software Marketing Automation Software
Q2 2021

# 17 Most Popular Software Marketing Automation Software
Q2 2021

Customer.io Features

Show Feature Explanation

Marketing Automation Features

Features: The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

100%

Website Visitor Tracking

This feature allows you to analyze and understand the behavior of your website visitors.

Lead Nurturing

Timely following up with your leads in order to convert them into a prospective customer.

Lead Management

A systemized and organized way of managing all your leads and their conversation.

Landing Pages

Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email

Email Drip Campaigns

An email drip campaign helps you automatically send a series of emails at regular intervals.

Channel Management

It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible.

Campaign Segmentation

A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty.

Analytics (ROI Tracking)

ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue.

Multivariate Testing

Allows testing different variations of multiple webpage elements to find the best one among them

Lead Scoring

Lets you manage your prospective leads by scoring them on the basis of their response.

Customer.io Pricing

Free Trial

Available

Pricing Options

Premium Plans ( Subscription / Quotation Based )

Pricing Plans

Essentials $100.00 $100.00 per month

For startups and small teams engaging customers on their mobile and web apps.

Features

Up to 5,000 profiles included *
Send Emails, Push, In-App, and SMS
Visual Workflow Builder
Segmentation
Two Workspaces
Email Support
Customer Community

*$0.009 per additional profile.

Premium Custom

For high-growth companies looking for greater control over their messaging outcomes.

Features

Includes features of Essentials plan, plus
Custom Data + Message Volume
Premium Product Features
Additional Workspaces
90-day Onboarding Program
Premium Email & Chat Support
Managed Deliverability
Dedicated IPs
Parcel Pro Licenses
HIPAA Compliance

Enterprise Custom

For at-scale companies looking to create world-class customer experiences.

Features

Includes features of Premium plan, plus
Managed Infrastructure *
Customer Success Manager
Quarterly Success Reviews
Enterprise Technical Support *
Audit Logging & Data Governance *
Parcel Business Licenses
Migration Support *

*Available by consultation

Screenshots of Vendor Pricing Page

Disclaimer: The pricing details were last updated on 18/04/2023 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

Learn more about Customer.io Pricing

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Customer.io Reviews

User Rating

4.6/5 (Based on 308 Ratings)

Rating Distribution

Excellent
67.2%
Very Good
27.3%
Average
3.6%
Poor
0.3%
Terrible
1.6%

Do You Use Customer.io?

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Review Summary

Customer.io is praised for its ease of use, powerful automation features, and integration with other platforms, particularly Segment. Users find it a valuable solution for building complex marketing workflows and nurturing leads. However, some users note limitations in the email editor, reporting capabilities, and a steep learning curve for non-technical users. There is also concern about pricing for larger user bases.

Pros

Customer.io is easy to use, integrating seamlessly with other platforms.
It's powerful, enabling the creation of complex marketing campaigns and automations.
Customer.io offers great customer support, responding quickly and helpfully to user inquiries.

Cons

Pricing can be a significant factor for businesses with low budgets.
Visualizing complex flows can be challenging, making it difficult to see all the steps involved.

Customer.io Reviews

AI-Generated from the text of User Reviews

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