Zoho Marketing Automation Pricing: Cost and Pricing plans

Zoho Marketing Automation Pricing

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Pricing Insights for Marketing Automation Software

The Average Cost of a basic Marketing Automation Software plan is $49 per month.
Zoho Marketing Automation pricing starts at $14/month, which is 71% lower than similar services.
42% of Marketing Automation Software offer a Free Trial Allows users to try out the software for a limited period before making a purchase decision. , while 19% offer a Freemium Model Allows users to access basic features at no cost..

Pricing Plans

MONTHLY YEARLY

Standard $14.00 $19.00 per month

For businesses who are just starting to implement marketing.

Features

10 users
Number of visitors = contact count*2
Basic contact management (lists and life cycle stages)
Basic segmentation
Signup forms
Basic journey builder and pre-built journey templates
Basic email marketing
SMS and social marketing
Website behavior tracking
Website goals
Compliance check
Integration with 40+ apps

Professional $22.00 $29.00 per month

For growing businesses that need to plan, collaborate, and hyper-personalize every marketing experience.

Features

Includes features of Standard plan, plus
15 users
Number of visitors = contact count*5
Complete contact management (lists, scoring, tags, life cycle stages)
Advanced segmentation
Advanced journey builder and journey templates with reports
Contact path tracing
Custom re-entry criteria in journeys
Landing pages
Basic pop-up forms
Marketing planner
Advanced email marketing
Email campaign A/B testing
Scheduling in social campaigns
Smart URLs
Ecommerce marketing

Enterprise $44.00 $59.00 per month

For advanced businesses that require customization and advanced metrics to track every customer touchpoint.

Features

Includes features of Professional plan, plus
25 users
Number of visitors = contact count*10
Lead attribution
Complete journey builder
X-RAY tracing in journeys
Advanced targeting pop-ups
Engagement pop-ups
Workspace
Custom roles
Webhooks
Personalized product recommendations in ecommerce
Dedicated IP address (Add-on)

Screenshots of Vendor Pricing Page

Disclaimer: The pricing details were last updated on 12/10/2023 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

Zoho Marketing Automation FAQs

How much does Zoho Marketing Automation cost?

The pricing for Zoho Marketing Automation starts at $14.00 per month. Zoho Marketing Automation has 3 different plans:

Standard at $14.00 per month.
Professional at $22.00 per month.
Enterprise at $44.00 per month.

Learn more about Zoho Marketing Automation pricing.

Does Zoho Marketing Automation offer a free plan?

No, Zoho Marketing Automation does not offer a free plan.

Learn more about Zoho Marketing Automation pricing.

Compare Zoho Marketing Automation Pricing Against Competitors

Product Name	Starting Price ($)	Billed	Unit	Free Trial	Learn More
Zoho Marketing Automation	14	per month	-		Zoho Marketing Automation Pricing
Zoho Campaigns	3	per month	-	+	Zoho Campaigns Pricing
Marketing Optimizer	249	per month	-	-	Marketing Optimizer Pricing
Ackwire	45	per month	-	+	Ackwire Pricing
Jumplead	24	per month	-	+	Jumplead Pricing
LeadSquared Marketing Automation	-	-	-	+	LeadSquared Marketing Automation Pricing
Net-Results	800	per month	-	+	Net-Results Pricing
ActiveCampaign	29	per month	per user	+	ActiveCampaign Pricing
MaaxMarket	49	per month	-	+	MaaxMarket Pricing
SALESmanago	-	-	-	-	SALESmanago Pricing

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Zoho Marketing Automation Features

Show Feature Explanation

Marketing Automation Features

Features: The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

100%

Website Visitor Tracking

This feature allows you to analyze and understand the behavior of your website visitors.

Lead Nurturing

Timely following up with your leads in order to convert them into a prospective customer.

Lead Management

A systemized and organized way of managing all your leads and their conversation.

Landing Pages

Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email

Email Drip Campaigns

An email drip campaign helps you automatically send a series of emails at regular intervals.

Channel Management

It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible.

Campaign Segmentation

A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty.

Analytics (ROI Tracking)

ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue.

Multivariate Testing

Allows testing different variations of multiple webpage elements to find the best one among them

Lead Scoring

Lets you manage your prospective leads by scoring them on the basis of their response.