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Showing 1 - 20 of 325 Products

98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Buffer logo
No more buffering 4.1 Based on 958 Ratings
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What is Buffer and how does it work?

Buffer is an effective tool to manage more than one social media accounts through a single dashboard. You can also create posts and schedule them for future uploads. The feature of auto publishing helps to publish content as and when relevant. One added feature of Buffer helps you to create a queue of posts and uploads them according to the schedule set by you. Buffer converts the number of likes, shares, comments tweets and other reactions of your post into numerical value which helps you to measure your post’s popularity on different social media platforms. Buffer also provides free trial which allows you to judge whether all your needs are being fulfilled or not.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read More

  • Features 100%
  • Reviews 96%
  • Momentum 75%
  • Popularity 93%

Buffer Pricing

  • Free Trial Available
  • Starts at $5.00. Offers Free-forever plan.

97% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Hootsuite logo
Highly collaborative social media manager 3.6 Based on 4231 Ratings
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What is Hootsuite and how does it work?

Hootsuite is a popular social media management software that comes attractively stuffed with an array of collaboration features as well. The software contains collaboration features group calendars, cooperative writing, synchronous editing, content management, contact management, project management, task management etc. It includes other useful software features also like reputation management features, social media marketing features and social media monitoring features. Hootsuite supports multi-user collaboration. With this software, users can easily share engagement streams with your team. Users can better control multiple communication channels with this highly collaborative platform.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read More

  • Features 100%
  • Reviews 99%
  • Momentum 68%
  • Popularity 97%

Hootsuite Pricing

  • Free Trial Available
  • Hootsuite Offers Custom plan.

94% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Crowdfire logo
Helping you leverage on social media 3.5 Based on 151 Ratings
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What is Crowdfire and how does it work?

Crowdfire is a social networking platform for small businesses and e-commerce entrepreneurs. It Helps users especially to create their fan base on Facebook, Instagram, Twitter, Pinterest and LinkedIn. It focuses on mobile users and apps for Android and iOS, with more than 3/4 users registered via mobile devices. Consequently, many agencies and businesses prefer to use the web application platform. Crowdfire follows the philosophy of Clean-Engage- Grow a renewed and positive growth strategy for social networks. Its "clean" features avoid unnecessary and unwanted accounts that do not add real value to organizational or individual flows or contribute to the achievement of strategic goals. "Engage" allow your targeted audience reach out to you and while "growth" reaches the right people and let you grow exponentially. The product has many features that Twitter and Instagram do not provide, including data on unemployed and inactive followers. Analyze Twitter's analysis to help organizations/individuals make better-informed and smarter decisions. With DM's marketing capabilities, users can reach a wider audience and sell via DM. Users can also track their competitors' subscribers and attract potential customers to their product. You can search for possible tweets by keyword and position, which is ideal for local businesses.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read More

  • Features 100%
  • Reviews 95%
  • Momentum 67%
  • Popularity 90%

Crowdfire Pricing

  • Free Trial Not Available
  • Starts at $7.48. Offers Free-forever plan.

93% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Sprinklr logo
Regulate customer experience across multiple channels in an efficient manner 3.9 Based on 936 Ratings
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What is Sprinklr and how does it work?

Sprinklr is a comprehensive customer experience management software, which helps enterprises advertise, market, engage, research their clients across 11 messaging channels, 23 social channels, SMS, emails and chat. Businesses get access to four different products to expand as per their needs. The integrated products include Modern Research, Modern Care, Modern Advertising and Marketing, besides Modern Engagement and Sales. 100+ brands from all around the globe depend on Sprinklr to generate epic customer experiences. The platform with its integrated Sprinklr Sandbox feature helps users by supporting their application lifecycle management and change monitoring facilities without interrupting daily customer care. An AI technology deployed by the platform is capable of making 5 billion predictions on a regular basis, enabling brands to make comparisons between their own products and the industry-leading Digital CXM benchmarks in real-time. Moreover, it is available in 38+ languages making business easy.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read More

  • Features 100%
  • Reviews 86%
  • Momentum 68%
  • Popularity 90%

Sprinklr Pricing

  • Free Trial Available
  • Starts at $299.00. Offers Custom plan.

93% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Sprout Social logo
Optimise your online presence through social media 3.9 Based on 1906 Ratings
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What is Sprout Social and how does it work?

Sprout Social is an all-in-one social media management platform that enables businesses to unlock the full potential of social media. The software not just helps in marketing strategy but also in various area of the business. It streamlines and scales social engagement to increase visibility, improve responsiveness and boost efficiency. Sprout Social also simplifies and strengthens social media publishing by scheduling content and posts it at the right time to gain more engagement. A notable feature of Sprout Social includes strategic decision-making, which uses social media analytics that saves time and speeds up the data collection process. It also analyses audience responses and generates strategies accordingly. Sprout Social helps the user to spend less time on manual tasks and more on connecting with their audiences. There are agents available on this platform that offer tailor-made solutions to scale business. The software is appropriate for enterprises, agencies, advocacy, small businesses and customer care agencies.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read More

  • Features 100%
  • Reviews 91%
  • Momentum 72%
  • Popularity 89%

Sprout Social Pricing

  • Free Trial Available
  • Starts at $249.00. Offers Custom plan.

93% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

AgoraPulse logo
Centralized social media management platform 4.6 Based on 1289 Ratings
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What is AgoraPulse and how does it work?

Agorapulse is a social media tool that helps you engage, publish content, listen, collaborate, and report. Agorapulse allows you to write, edit schedule and post all from within one platform. You can post and engage across multiple platforms from one place, including Twitter, Facebook, Instagram, LinkedIn, Google+ and YouTube. You can access all your content, comments, and messages from one place, meaning you can centralize and simplify notifications. Through this centralized dashboard, you can also review, assign, tag, and reply to tasks and messages. Agorapulse allows you to monitor all the conversations about your brand on social media so you can get a better idea of what customers are saying about you and what they think about your brand, as well as keeping tracks of hashtags and influencers. It also enables you to choose when you publish posts, and access these posts through your social content calendar.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read More

  • Features 100%
  • Reviews 84%
  • Momentum 72%
  • Popularity 88%

AgoraPulse Pricing

  • Free Trial Available
  • Starts at $49.00. Offers Free-forever and Custom plan.

93% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Statusbrew logo
Connect with your customers easily from one place 4.8 Based on 250 Ratings
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What is Statusbrew and how does it work?

Statusbrew is a social media marketing and management tool that helps small and midsize businesses, agencies and enterprises automate their workflows by bringing all of their social inboxes in one place. By incorporating multiple conversations in a single inbox, Statusbrew makes it easier for businesses to collaborate and provide real-time, specific and automated support. Users can create, schedule and publish social media posts across Facebook, Instagram, Twitter, Linked In and Google My Business at once. They can schedule their Instagram posts to be automatically published as per requirement. Statusbrew allows businesses to include actionable insights into their engagement, audience demographic, paid campaigns and team performance. It also works as a collaboration tool and allows users to set up workflows to submit, review and help each other using advanced permissions and a flexible approval structure. Statusbrew uses enterprise-grade security including single sign-on, two-factor authentication and team activity logs along with GDPR compliance.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read More

  • Features 100%
  • Reviews 86%
  • Momentum 65%
  • Popularity 90%

Statusbrew Pricing

  • Free Trial Available
  • Starts at $69.00. Offers Custom plan.

92% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

ContentStudio logo
More easily share trending content to engage your audience 4.6 Based on 307 Ratings
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What is ContentStudio and how does it work?

ContentStudio is a content marketing solution that allows you to discover, publish and amplify content. To help you discover content, ContentStudio enables you to create topic feeds based on relevant search terms that you have pre-selected. This allows you to monitor content from both social media and the web in general, and get access to trending content before it even starts to trend. With ContentStudio’s content curation features, you can also share more relevant and engaging content that is more relevant to your audience. From this feed, you can select posts individually, or you can choose to automate this process by setting up rules to publish content based on your selected channels. This content can be annotated and scheduled to appear on a variety of social media and blogging channels at once, or staggered according to the different parameters of each channel. ContentStudio’s amplify features include the ability to recycle popular posts, as well as suggest hashtags.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read More

  • Features 100%
  • Reviews 81%
  • Momentum 74%
  • Popularity 87%

ContentStudio Pricing

  • Free Trial Available
  • Starts at $20.00.

92% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Sendible logo
Social Media Tool for Multiple Client Management 4.4 Based on 858 Ratings
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What is Sendible and how does it work?

Sendible is a dedicated tool for social media managers and digital agencies to ease their social media management initiatives for their clients. Agency teams can streamline the delivery of each campaign based on the targets and manage the activities of all clients from a single centralized dashboard. Features such as the Priority Inbox consolidates messages from different clients and teams while the content recommendation engine analyzes profiles to suggest the best content. And with the help of elegant reports, users can showcase their results accordingly. Managers even receive the ability to create workflows to approve content and work more productively as a team. The tool can connect with any social accounts on any platform, such as Facebook, Twitter, LinkedIn, Instagram, YouTube and more. Users can even directly post to platforms such as WordPress, Blogger, and Tumblr while receiving access to cloud platforms such as Canva, Google Drive, and Dropbox.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read More

  • Features 100%
  • Reviews 86%
  • Momentum 68%
  • Popularity 87%

Sendible Pricing

  • Free Trial Available
  • Starts at $25.00. Offers Custom plan.

92% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Zoho Social logo
Multi-featured social media manager 4.7 Based on 2517 Ratings
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What is Zoho Social and how does it work?

Zoho Social is a cloud-based social media management software that is also available in SaaS version and can be run on many devices. The software helps users in monitoring multiple social media channels, doing multi account management and encourage multi-user collaboration too. Zoho Social offers social media performance analytics and data-driven actionable insights to facilitate taking informed decisions. With this software, you can manage and monitor the content and ensure better customer engagement. You can also monitor keywords and schedule multiple posts. You can create content and do automated publishing with the help of this social media management platform.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read More

  • Features 100%
  • Reviews 91%
  • Momentum 63%
  • Popularity 85%

Zoho Social Pricing

  • Free Trial Available
  • Starts at $10.00. Offers Free-forever plan.

92% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

SOCi logo
A Clever Centralized Platform For Localized Marketing 4.4 Based on 326 Ratings
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What is SOCi and how does it work?

SOCi is built to take care of the three important areas of localized social marketing. Through the platform, businesses can manage their local page presence across social and review sites, this enables overall brand visibility. It allows users to create, host, and share libraries of content with their locations. The tools provided allow users to publish content to thousands of local pages seamlessly. The solution gives teams the power to see what people are saying and respond quickly across all locations. It enables users to easily filter engagements using sentiment, source, and specific keywords. Users can pull up and manage reviews on every site using a single platform. With the competitive intelligence and insights feature, brands can identify, quantify, and even extract keyword trends that come up in comments and reviews at local and national levels. Businesses and brands can reach local audiences with localized social ads and targeted boosts. Users can maximize and drive local business growth using effective social marketing strategies.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read More

  • Features 100%
  • Reviews 80%
  • Momentum 71%
  • Popularity 85%

SOCi Pricing

  • Free Trial Not Available
  • SOCi Offers Custom plan.

92% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

eClincher logo
Manage your brand reputation across social media networks 4.3 Based on 402 Ratings
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What is eClincher and how does it work?

eClincher is an intuitive social media management platform for franchises, small & medium businesses, enterprises, agencies and even individuals. The platform can be integrated with any social media platform, such as Instagram, Facebook, Twitter, LinkedIn, Pinterest, YoutTube, Google My Business, TikTok, etc. eClincher helps to boost users' social media ROI and grow their reach. It comes with a dedicated team of experts who offer their valuable support to help users 24/7. The platform also continuously adds value and features to help the companies execute their strategy in a better way. Users can find all the required tools in one place to use the power of social media correctly for their business. eClincher provides a publisher and visual calendar to make a cross-network for social publishing, editing and filtering. With RSS Feeds, users can automate posting and set to publish the content in the future, when they could be busy, to keep the audience engaged.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read More

  • Features 100%
  • Reviews 88%
  • Momentum 63%
  • Popularity 84%

eClincher Pricing

  • Free Trial Available
  • Starts at $58.50. Offers Custom plan.

92% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Postcron logo
Schedule Posts Across All Social Media 4.5 Based on 103 Ratings
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What is Postcron and how does it work?

Postcron is a social media management tool that enables users to schedule posts on all leading social media platforms. These include Instagram, Facebook, Twitter, LinkedIn, and Pinterest. The tool then automatically posts the content at the stipulated date and time, all from a consolidated dashboard. Users can also save a lot of valuable time with the bulk upload feature that can post up to 1000 posts or tweets from an Excel file. Postcron can even safeguard the images against piracy by automatically adding watermarks to images and all posts. The tool places special attention on Instagram and allows posting on feeds or stories without notifications or reminders. This includes posting multiple simultaneous images via the carousel along with adding location to the posts.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read More

  • Features 100%
  • Reviews 83%
  • Momentum 63%
  • Popularity 87%

Postcron Pricing

  • Free Trial Available
  • Starts at $8.00.

92% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Loomly logo
Reach out to millions with Loomly 4.4 Based on 973 Ratings
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What is Loomly and how does it work?

Loomly is an easy to use social media calendar software that integrates your workflow with social media. You’ll have access to all your calendars on your fingertips, thereby facilitating a smooth workflow. Helps in team collaboration as you get an instant notification when any team member comments or updates a content. Loomly has an exquisite feature which enables you to have a preview of what your post is going to look like. With Loomly, you don’t have to wait for an approval after posting the content, you can submit the post to your client and receive feedbacks as well. Loomly also helps you to measure your success rates by showing the reaction rates on your post.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read More

  • Features 100%
  • Reviews 85%
  • Momentum 68%
  • Popularity 85%

Loomly Pricing

  • Free Trial Available
  • Starts at $26.00. Offers Custom plan.

91% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

PromoRepublic logo
Reach out to your local audience with white label marketing 4.4 Based on 243 Ratings
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What is PromoRepublic and how does it work?

PromoRepublic, as a social media marketing software, helps brands secure local connections over social media to grow their business in real-time. The software is not only useful for small companies but also for marketing agencies, franchises and multinational brands. PromoRepublic stands out its user companies from the regular social media crowd and offers valuable content and conversations to reach a maximum number of clients. Users can utilise the software to generate and store editable content for social media and take help from the inbuilt AI to publish it at the right time. Users also get to manage local ads, monitor clients or locations and appear on top of the results within a specified region. The platform comes equipped with features like a social calendar, content organiser, ads manager, etc, enabling users to perform the best practices in social media marketing. Businesses can also find a set of more than 20 editable and reusable designs to create attractive content.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read More

  • Features 100%
  • Reviews 87%
  • Momentum 63%
  • Popularity 85%

PromoRepublic Pricing

  • Free Trial Available
  • Starts at $49.00. Offers Custom plan.

91% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

CoSchedule logo
Agile Marketing Products For Organized Marketing 4.4 Based on 184 Ratings
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What is CoSchedule and how does it work?

CoSchedule is a unique tool for marketing managers and reps to organize all their marketing efforts at a centralized location, enabling them to realize higher productivity, better projects timelines, and motivate teams. It is powered by a set of agile products that enable them to take up different functions. Users can subsequently realize global visibility for all their marketing campaigns with the help of a marketing calendar. The team resource planning tool enables managers to create weekly schedules for the entire team proactively. Hence, they can keep a tab on the progress of every team member and receive quick updates when tasks are completed or milestones are reached. Moreover, the Project Dashboard also allows them to publish directly from CoSchedule. Users can then manage, publish, monitor, and analyze the performance of entire campaigns. This brings their entire promotional workflow at a single centralized location and eliminates the need to use silos.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read More

  • Features 100%
  • Reviews 79%
  • Momentum 62%
  • Popularity 88%

CoSchedule Pricing

  • Free Trial Not Available
  • Starts at $29.0. Offers Free-forever and Custom plan.

91% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Plann logo
Plan the best Instagram strategy Write a Review
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What is Plann and how does it work?

Plann is an Instagram planning, scheduling and analytics app. With Plann, users can schedule a time to post content on Instagram, and when the said time is reached, Plann sends a notification that reminds the user to post. Plann can handle multiple posts at a time and it has a drag and drop feature that allows users to customize their Instagram feed grid. Hashtags can be stored as sets for posts, themes, stories or Instagram campaigns – this ensures that the hashtags can be copied & pasted at crucial times. Plann also reports various data, like follower growth, engagement rates and higher conversions to sale. Competition analysis is also available to help users plan a strategy that keeps them ahead of the curve and weekly growth tips are provided. Plann can be shared across devices and it also supports team collaboration within the platform. Plann can be shared across different people and other individuals can be invited to contribute ideas. The app is suitable for bloggers, business owners, creatives and also social media influencers.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read More

  • Features 100%
  • Reviews 74%
  • Momentum 64%
  • Popularity 85%

Plann Pricing

  • Free Trial Available
  • Starts at $12.00. Offers Custom plan.

91% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Onlypult logo
Access all your social media accounts from a unified platform 4.7 Based on 389 Ratings
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What is Onlypult and how does it work?

Onlypult is a scheduled posting service for brands, agencies and businesses, enabling them to post content on different social media accounts, blogs and messengers in an efficient manner. It saves a lot of time by offering access to different apps, including Facebook, Instagram, Twitter, TikTok etc within a unified portal. Users can also monitor multiple accounts from a single window simultaneously without switching accounts. Business owners can allow their employees to publish various content without giving them the password. Users can even follow their competitors and get inspired by them. Onlypult monitors the volume and growth of followers. It keeps track of the time, which drives greater engagement levels and suggests the right time to publish posts with popular hashtags. The software can also be used to generate multiple links and micro landing pages to enhance sales and manage traffic. Onlypult is a useful tool for different companies, no matter if they are large or small, helping them promote their products and services and build strong relations with individual customers.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read More

  • Features 100%
  • Reviews 84%
  • Momentum 65%
  • Popularity 80%

Onlypult Pricing

  • Free Trial Available
  • Starts at $17.50. Offers Custom plan.

91% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

HeyOrca logo
Social Media Calendar for Digital Agencies 4.5 Based on 139 Ratings
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What is HeyOrca and how does it work?

HeyOrca is a niche tool for digital marketers and agencies that helps them in digital processes such as content planning, team collaboration, client approvals, direct publishing, and more. It empowers agencies to handle the digital channels of multiple clients at once. This reduces the reliance of companies on simple social media schedulers and provides them with a superior way to control their social media content. With an in-built focus on client approvals, digital marketing teams can significantly improve their turnaround times. With the Editorial Calendar, users can visualize posts with automated rendering, view and plan the content calendar, group disparate content pieces into high-level campaigns, and more. Every scheduled content piece can then be directly published to social media accounts such as Facebook, Twitter, Instagram, and LinkedIn. The associated analytics can then enable managers to understand their social media performance with dedicated social engagement breakdowns and multi-channel analytics.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read More

  • Features 100%
  • Reviews 79%
  • Momentum 70%
  • Popularity 84%

HeyOrca Pricing

  • Free Trial Available
  • Starts at $50.15.

91% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Sked Social logo
Upload and Automatically Schedule Planned Content On Instagram 4.4 Based on 46 Ratings
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What is Sked Social and how does it work?

Sked Social is a platform that lets the users visually plan, analyze, and schedule stories and posts on Instagram to get more engagements and better results. The user no longer has to do all that manual work for posting on the platform. Sked Social makes your account highly active with Instagram stories and carousel posts and the user’s regular photo or video posts. Sked Social's scheduling tools help manage multiple social media accounts with a single Sked Social account. It can create demographic reports which can help the users measure the ROI on separate or group posts. Users can figure out from the analytics what is working and what is not. Using the in-app photo editor, the user can access various tools to edit and appeal the right set of audience with stunning visuals. Sked Social offers deep integration to ensure that no content-type is left behind. It helps build an eye-catching brand by creating multi-image posts, stories, and videos.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read More

  • Features 100%
  • Reviews 81%
  • Momentum 62%
  • Popularity 83%

Sked Social Pricing

  • Free Trial Available
  • Starts at $25.0. Offers Custom plan.

Buyer's Guide Read Buyer's Guide

Typical Features

  • Helps you to create and customize your contents to make user and SEO friendly Content Management
  • Helps you analyse performance based on reaction to posts Analytics (Social Media)
  • Helps to track, monitor, and manage multiple social media channels to find the responses by your followers about a specific brand/company/person online Social Media Monitoring
  • +6 more

Prices

61% software offer free trial

31% software offer freemium model

Software in Spotlight

SocialPilot logo

SocialPilot

3.8

SocialBee logo

SocialBee

4.8

Pricing Insights for Social Media Management Software

  • The Average Cost of a basic Social Media Management Software plan is $15 per month.

  • 61% of Social Media Management Software offer a Free Trial Allows users to try out the software for a limited period before making a purchase decision. , while 31% offer a Freemium Model Allows users to access basic features at no cost..

List of Social Media Management Software

PRODUCT NAME SW SCORE AGGREGATED RATINGS
Buffer Buffer 98 4.1
Hootsuite Hootsuite 97 3.6
Crowdfire Crowdfire 94 3.5
Sprinklr Sprinklr 93 3.9
Sprout Social Sprout Social 93 3.9
AgoraPulse AgoraPulse 93 4.6
Statusbrew Statusbrew 93 4.8
ContentStudio ContentStudio 92 4.6
Sendible Sendible 92 4.4
Zoho Social Zoho Social 92 4.7

Overview

In today’s world, where social media plays a vital role in people’s lives, a brand should use it as a tool to reach its potential customers and publicise its new product or a deal. A social media management software enables the brand to manage its operations on social media, from creating attractive content to scheduling posts to fit the events, from maintaining its regular presence in customer’s feed to keeping a check on your competitors performance.

What is Social Media Management Software?

Let us first strengthen our understanding of what Social Media Management Software is. It is a software suite model or an application that allows you to effectively control your social media posts by engaging them via several communication mediums.

Social Media Management Software helps by controlling conversations over social media platforms, overlooking marketing strategies and campaigns, and evaluating your company’s social media presence.

Social Media Management Software allows you to connect all your social media platforms in one place, from where you can effectively analyze, manage, and control your social presence with the help of advanced features.

Why Use Social Media Management Software?

We all have our social media accounts that we manage every day. It is not that big of a deal, and you might be wondering, why would you need additional software to do that? For starters, having and managing a personal account and a business account are two different things. When it comes to business purposes, your account has strict goals— engaging, communicating, and gathering new customers. However, managing an account with these factors in mind is not as easy as it seems. With that in mind, here are a few other reasons why businesses need Social Media Management Software:

Managing more than one account

It is always better to have an account on more than one social platform. That way, you get a broader horizon, which gives you a more extensive reach and more potential customer engagement. However, having more than one social media account would need double the management trouble. But those things would not be a concern with Social Media Management Software as it provides one centralized dashboard for you to control all your social accounts.

Always stay up-to-date

When you have multiple social accounts, it is normal for you to receive tons of notifications every minute. But this also means that you can miss out on important matters. Of course, you cannot afford to make such a mistake. This is where Social Media Management Software can help you out tremendously. It helps you keep track of all your notifications, making you aware of the important matter so you never miss out on anything.

Monitor keywords for optimal results and leads

Social media platforms are a hub of customer-related information. The trends that they follow to their needs, feedback, preferences— social media platforms can provide you with information that can help you polish your services like none other. You can do with Social Media Management Software to gather this information, know the keywords, keep up with these trends, and get accurate leads on prospective customers.

Real-time engagement

As more and more businesses turn to social media for business aid, automated replies increase in number. Simply staying ‘active’ or posting several times in a day does not guarantee engagement. Businesses start missing out on real-time engagement that adds value to their services and brand image.

But, how can automated software help in increasing real-time engagement? The answer is simple— let Social Media Management Software handle all of the basic repetitive activities, and you can focus on engaging in more real-time communications.

Top Features of a Social Media Management Software

While you are on your way to familiarizing yourself with Social Media Management Software, you should also know about the key features that it provides. Let’s take a look:

Scheduling Posts

Automation is answering all our problems, and this Social Media Management Software feature easily tops them all. Whether you are online or not, the software will ensure that your scheduled posts are posted on time without needing any reminder.

Adaptability

One Social Media Management Software should be usable for all your accounts. It does not make any sense if you would require different software for each account. Therefore, one must feature that your preferred Social Media Management Software should have is adaptability.

Promoting and advertising

Social media has this convenient option for in-app advertising. With that, marketing for your company becomes easier over social media platforms as well as running campaigns. Social Media Management Software allows you to manage the said ads and campaigns efficiently.

Get familiar with your followers

Social Media Management Software helps in regulating, observing, and analyzing the behavior of your followers. Thus, it can help you come up with relevant posts that will engage customer interactions.

Top Use Cases for Social Media Management Software

As social media is prevalent in all industries, Social Media Management Software has many use cases. Let us take a look at a few of them:

Industry-level use cases

Marketing Industry

As the marketing industry continuously depends on social media for promotion and marketing strategies, Social Media Management Software is the perfect business tool.

Hospitality Industry

With the rising cafe and dining culture, the hospitality industry has turned to social media for promotions and attracting customers. Social Media Management Software, thus, plays an important role in this industry.

Fashion Industry

If there is an industry that uses social media platforms to its fullest, it is the fashion industry. That said, Social Media Management Software is actively used in this industry to regulate social media accounts.

Advertising Industry

We all know how social media platforms have active ad campaigns going on all around. The advertisement industry takes full advantage of the said scenario with strong aid from Social Media Management Software.

Entertainment Industry

Lastly, the entertainment industry, too, has high engagement on social platforms. With Social Media Management Software, dealing with multiple accounts becomes easier for the industry.

Functional-level use cases

Customer experience

Social Media Management Software helps improve customer experience by informing, engaging, and offering promotional discounts to all your followers.

Brand Image

Social media is a great platform for promoting brand image. With Social Media Management Software, you can effectively improve your company’s brand image.

Optimizing marketing

Social Media Management Software can effectively help you manage your social media marketing campaigns and advertisements.

Generation of revenue

Social media is an excellent channel for revenue generation. Social Media Management Software can help you optimize those channels to bring about a boost in revenue generation.

Innovation

Social Media Management Software provides you with unique analytics that allows you to be innovative to garner your customers’ attention.

Buying considerations - Detailed Buying Guide of Social Media Marketing Software

If you are planning to purchase Social Media Management Software, here are a few things that you should keep in mind:

Adaptability

When it comes to social media accounts, you may have ten different ones on different platforms. But, does your Social Media Management Software recognize those platforms? Make sure that the software is compatible with different types of social media platforms.

Available analytics

Social Media Management Software is all about the analytics that they provide. Therefore, while you are making the purchase, make sure you go through its analytics.

Management of campaigns

Managing campaigns is a challenging yet essential task. Therefore, make sure that the software has enough facilities and features to make campaign management easier for you.

User-friendly

Managing social media accounts is already a big hassle. You would not want to complicate the process by getting Social Media Management Software whose interface is complex and difficult to use. Stick to software that has an easy user interface.

Making the final decision - Choosing the right Social Media Management Software

Therefore, that is all you need to know about Social Media Management Software. In today’s time, where social media platforms have such a prevalent presence all around us, the best you can do is adapt yourself to the changing scenarios and make the best out of them. With Social Media Management Software, that becomes a problem.

Hence, if you are ready to purchase Social Media Management Software, which is highly recommended, go by this guide to know all about Social Media Management Software and make the best out of your software.

Features

Typical Features

Content Management

Helps you to create and customize your contents to make user and SEO friendly

Analytics (Social Media)

Helps you analyse performance based on reaction to posts

Social Media Monitoring

Helps to track, monitor, and manage multiple social media channels to find the responses by your followers about a specific brand/company/person online

Customer Engagement

Enables the brand to maintain contact with their potential customers

Posts Scheduling

Schedules your posts beforehand to post contents timely even in your absence

Brand Tracking

Helps to know the position of your brand on the social media network

Multi-Account Management

Facilitates the usage of multiple social media account for a wider reach

Auto Publishing

Publishes scheduled posts as and when they become relevant

Multi-User Collaboration

Allows multiple users to work on one project to ensure effective team work

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