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Showing 1 - 20 of 371 Products

93% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

eClincher logo
Manage your brand reputation across social media networks 4.6 Based on 642 Ratings
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What is eClincher and how does it work?

eClincher is an intuitive social media management platform for franchises, small & medium businesses, enterprises, agencies and even individuals. The platform can be integrated with any social media platform, such as Instagram, Facebook, Twitter, LinkedIn, Pinterest, YoutTube, Google My Business, TikTok, etc. eClincher helps to boost users' social media ROI and grow their reach. It comes with a dedicated team of experts who offer their valuable support to help users 24/7. The platform also continuously adds value and features to help the companies execute their strategy in a better way. Users can find all the required tools in one place to use the power of social media correctly for their business. eClincher provides a publisher and visual calendar to make a cross-network for social publishing, editing and filtering. With RSS Feeds, users can automate posting and set to publish the content in the future, when they could be busy, to keep the audience engaged.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 100%
  • Reviews 94%
  • Momentum 65%
  • Popularity 81%

eClincher Pricing

  • Free Trial Available
  • Starts at $58.50. Offers Custom plan.
View Details

81% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

SocialPear logo
Twitter Growth and Management Tool Write a Review
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What is SocialPear and how does it work?

Reference your previous high quality tweets to draw inspiration for your new ones. We help you space out the delivery so that your audience get a steady flow of your content. Automatically schedule your high quality tweets to be retweeted in a steady flow so that even when are busy running your business and life, your content is still present.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 90%
  • Reviews 60%
  • Momentum 62%
  • Popularity 62%

SocialPear Pricing

  • Free Trial Available
  • Starts at $10.00. Offers Free-forever plan.
View Details

78% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

PostPerfect logo
"PostPerfect - Simplifying social media posting experience" Write a Review
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What is PostPerfect and how does it work?

Introducing postperfect - the ultimate tool to improve and enhance tweets. Get ChatGPT right inside twitter, so can create stunningly crafted tweets in a range of different styles with just a few clicks. Are an entrepreneur looking to give brand's messages more polish? Or maybe a social media manager aiming to captivate customers with distinctive tweets? Then postperfect is the perfect tool. With its creative writing AI, can generate compelling content quickly and easily, making the most out of limited time on social media. As professionals ourselves, it is known that there's never enough hours in the day - but postperfect means that when it comes to crafting engaging messages on twitter, won't have to worry about compromising on quality anymore! Get ChatGPT from postperfect now, and be sure that whatever message sending out into the world looks professional, polished, and perfect.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 80%
  • Reviews 60%
  • Momentum 64%
  • Popularity 63%

PostPerfect Pricing

  • Free Trial Not Available
View Details

86% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

InstaChamp logo
Automate Engagement, Build Loyalty, Turn Followers into Customers Write a Review
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What is InstaChamp and how does it work?

InstaChamp by Customers.ai transforms Instagram and Facebook engagement with advanced automation that takes the hassle out of managing conversations. Empower the brand with instant replies to comments, story mentions, reactions, and DMs, ensuring no customer interaction is left unanswered. Create excitement and build loyalty with autoresponders that deliver instant gratification—run campaigns that reward comments or mentions, and use DM keywords to guide the audience through personalized sales funnels. Save valuable time by automating responses to inquiries, allowing the team to step in only when it's truly needed. Boost audience growth with tools designed to encourage interactions, while smart direct messaging fosters deeper connections. Every story mention or comment is an opportunity to expand the reach—as the fans interact, their networks to see the brand in action. Unleash the potential of automated interactions to maximize visibility, build loyalty, and simplify engagement. InstaChamp gives the tools to turn casual followers into committed customers and advocates for the brand.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 96%
  • Reviews 60%
  • Momentum 66%
  • Popularity 67%

InstaChamp Pricing

  • Free Trial Not Available
  • Starts at $9.95.
View Details

73% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

FaceDominator logo
Windows Software for Facebook Marketing 5 Based on 2 Ratings
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What is FaceDominator and how does it work?

FaceDominator is a Facebook marketing tool for managing and automating Facebook advertising campaigns. Its features include Event Manager using which events can be created and managed. The accounts checker checks active and inactive accounts and schedules activities to farm-fresh accounts. Users can create Fan Pages using the Fanpage manager and targeted friends based on geolocation or from fan pages can be added using the Friends manager. Users can also post new feed on fan pages with targeted keywords, create groups, invite friends and promote their product by posting regular messages and making. It is also possible to use private or public proxies for all features. The software is available for Windows PC and requires installation. Compatibility with 32 and 64-bit architectures is present and 24x7 support is possible. Users can also access video tutorials on its website and extensive training. The training includes one-on-one live consultation, demonstrations, Skype support, and even Teamviewer support.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 60%
  • Reviews 66%
  • Momentum 63%
  • Popularity 73%

FaceDominator Pricing

  • Free Trial Not Available
  • Starts at $14.95.
View Details

98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Buffer logo
No more buffering 4.4 Based on 1125 Ratings
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What is Buffer and how does it work?

Buffer is an effective tool to manage more than one social media accounts through a single dashboard. You can also create posts and schedule them for future uploads. The feature of auto publishing helps to publish content as and when relevant. One added feature of Buffer helps you to create a queue of posts and uploads them according to the schedule set by you. Buffer converts the number of likes, shares, comments tweets and other reactions of your post into numerical value which helps you to measure your post’s popularity on different social media platforms. Buffer also provides free trial which allows you to judge whether all your needs are being fulfilled or not.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 100%
  • Reviews 99%
  • Momentum 69%
  • Popularity 93%

Buffer Pricing

  • Free Trial Available
  • Starts at $5.00. Offers Free-forever plan.
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77% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

SMBee logo
Gain Detailed Insights into Social Media Write a Review
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What is SMBee and how does it work?

SMBee is a platform used to gain real-time reports on Social media insights. It is a user-friendly interface to engage customers with 50 metrics collected from Social Media Channels. A dashboard is available to select the metric and publish them on a full HD or 4K TV in your office. Generate reports to monitor the performance of Social Media Channels. Freelancers, SMB's and Digital Marketers make use of the software.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 79%
  • Reviews 60%
  • Momentum 60%
  • Popularity 62%

SMBee Pricing

  • Free Trial Available
  • Starts at $130.00. Offers Custom plan.
View Details

84% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

SendPilot logo
Social Media Automation Tool Write a Review
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What is SendPilot and how does it work?

SendPilot software is a platform used to manage content discovery and scheduling software for brands and digital agencies. Collaborate with team to plan and schedule posts. Find content from top blogs with smart content discovery tool and schedule to post in a click.

SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 100%
  • Reviews 60%
  • Momentum 60%
  • Popularity 67%

SendPilot Pricing

  • Free Trial Available
  • Starts at $19.00.
View Details

79% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

lknSuite logo
Schedule and publish messages to social media accounts Write a Review
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What is lknSuite and how does it work?

lknSuite is a Social Media Management software to Publish and schedule messages, monitor mentions and conversations about your brand - all from your one web site. Full monitoring of all social media and mainstream news, including Twitter, Facebook and millions more! Executive insights including trends, keyword discovery, automated sentiment analysis & influence scoring.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 83%
  • Reviews 60%
  • Momentum 61%
  • Popularity 67%

lknSuite Pricing

  • Free Trial Available
  • Starts at $5.90. Offers Free-forever and Custom plan.
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79% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Martenly logo
An all-in-one tool for managing your social media Write a Review
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What is Martenly and how does it work?

Martenly is a social media management platform that assists you in managing your social media by planning your posts, evaluating their effectiveness, and staying in contact with your fans. It enables you to easily and securely add an infinite number of accounts from multiple social networking platforms to make a schedule for your postings. With Martenly, you can always monitor all of your posts in one place, see general statistics, or in each individual social network once they've been published or planned. The platform provides all of your social media comments, posts, and photos on one page. It offers a rapid reply feature for dealing with a large number of comments. With the Martenly platform, you can use all the major features to effectively run your social media with ease. It offers an easy-to-use and powerful post editor that helps you get the most out of social networking. Additionally, you get access to all of the most prominent social media sites, and you'll be able to utilize all of the social media's features and more for free.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 84%
  • Reviews 60%
  • Momentum 60%
  • Popularity 69%

Martenly Pricing

  • Free Trial Not Available
  • Offers Custom plan.
View Details

82% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

mituyu logo
A unique solution to Schedule & Publish your Social Content Write a Review
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What is mituyu and how does it work?

Mituyu is a Social Media Marketing tool used for managing your social networks. The software lets you create, schedule and publish your social content from a central web-based app. Generate content streams from RSS sources and embed them on your website, and create a social media stream. Monitor and get performance metrics on your contents and improve your customer experience and loyalty on your Brand.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 93%
  • Reviews 60%
  • Momentum 62%
  • Popularity 65%

mituyu Pricing

  • Free Trial Available
  • Starts at $16.00.
View Details

83% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

SumoGram logo
Engage your audience with Instagram Marketing Write a Review
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What is SumoGram and how does it work?

SumoGram is a tool for your Instagram marketing. An Instagram Bot to schedule and automate posts, likes, comments, follow and unfollow activity, and manage all your accounts in one place. Build your brand with influencers, create relationships, and earn real followers. The software lets you edit and schedule high-quality videos to your Instagram accounts. An Autopilot is available to maintain all your Instagram accounts and enhance your follower growth. A customer engagement platform to engage your audience on Instagram Ads.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 97%
  • Reviews 60%
  • Momentum 62%
  • Popularity 62%

SumoGram Pricing

  • Free Trial Available
  • Starts at $29.00.
View Details

81% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

ReplyZen logo
AI-powered Social Media Comment Management & Engagement Platform Write a Review
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What is ReplyZen and how does it work?

ReplyZen is an AI comment management platform for Facebook and Instagram that automates responses to both ad and organic post comments. It helps performance marketers, ecommerce businesses, and social media teams scale their engagement by automatically answering customer questions, moderating inappropriate content, and tracking conversions from comment interactions. The platform includes customizable AI agents that match your brand voice, automated link insertion for product/affiliate URLs, and detailed analytics showing which social interactions lead to sales. Designed for businesses running paid social campaigns who need to maintain consistent engagement across multiple ad posts and pages without manual intervention. Key Features: Automated comment replies with customizable AI responses Comment moderation and sentiment analysis Conversion tracking from comment to purchase Trackable short links for attribution Multi-page and multi-team management Support for both Facebook and Instagram business pages

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 96%
  • Reviews 60%
  • Momentum 60%
  • Popularity 60%

ReplyZen Pricing

  • Free Trial Available
  • Starts at $29.0.
View Details

94% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Planable logo
Get content created, reviewed, approved and done faster 4.7 Based on 751 Ratings
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What is Planable and how does it work?

Planable is an end-to-end workflow tool for enterprises and agencies to help them make the content collaboration process fast and easy. The tool reduces the effort and time that people take to fill the spreadsheets and perform tedious and repetitive tasks. Planable offers easy approvals and real-time updates that save a lot of time. It helps to get the approval of stakeholders faster for social media posts. It also streamlines the process of reviewing the posts by the stakeholders and saves the efforts of explaining how the asset will look. Users can organise and plan their content for future posts with the help of an in-built calendar. It allows users to set up an easy collaboration channel that helps them to give and get feedback in a more intuitive way. Planable also provides separate workspaces for each brand or client to keep everything organised and under control for everybody.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 100%
  • Reviews 86%
  • Momentum 66%
  • Popularity 85%

Planable Pricing

  • Free Trial Not Available
  • Starts at $33.0. Offers Free-forever and Custom plan.
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80% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Social Combiner logo
Track Instagram Performance Metrics and More Write a Review
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What is Social Combiner and how does it work?

Social Combiner is a tool that helps users track their Instagram progress. They can track gained followers, website clicks, impressions, reach, and more. It is possible to discover hashtags and organize them into categories. Users can also discover audience interests and content ideas appropriate for the target segments. The tool also offers analytics of competitors to gain an insight into their strategies, and detailed data such as hashtag, total engagements, comments, likes, and media can be viewed. Users can view performance-related data according to dates and media stats such as gained followers, lost followers, engagement, likes, comments, impressions, and reach. Various growth metrics and performance data can be represented as charts and graphs to provide an intuitive, visual representation. Team members can be invited to collaborate and analytics can be exported to PDF, XLXS and CSV file formats.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 87%
  • Reviews 60%
  • Momentum 60%
  • Popularity 63%

Social Combiner Pricing

  • Free Trial Available
  • Starts at $19.00.
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83% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

SocialHuge logo
Manage your Socials & Reviews Write a Review
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What is SocialHuge and how does it work?

Create, publish, schedule, manage all messages & reviews in one single inbox. Easily create, schedule and publish content that connects with all audiences from a single dashboard. Manage incoming messages across social networks quickly and easily. Reply to Google Business and TripAdvisor reviews easily. Easily create, schedule and publish content that connects all audiences from a single platform.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 93%
  • Reviews 60%
  • Momentum 61%
  • Popularity 67%

SocialHuge Pricing

  • Free Trial Available
View Details

85% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

post bridge logo
Simplify Social Media Management for Creators and Businesses Write a Review
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What is post bridge and how does it work?

post bridge revolutionizes social media management with its all-in-one platform, allowing users to effortlessly post and schedule content across multiple accounts. Designed for simplicity, it provides a practical solution for creators and businesses aiming to engage and grow their audiences. Users can upload content once and instantly share it on platforms like TikTok and Instagram with simultaneous posting. The intuitive scheduling feature enables planning content releases from a single dashboard, giving a clear overview of scheduled and published posts. Users can easily edit scheduled content and manage past posts through direct links. A standout feature is the ability to schedule TikTok Carousel posts with trending audio added automatically during upload, enhancing engagement. With its user-friendly interface, post bridge empowers content creators to focus on their passion while the platform handles logistics, making it a valuable tool at a fair price.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 100%
  • Reviews 60%
  • Momentum 63%
  • Popularity 65%

post bridge Pricing

  • Free Trial Available
  • Starts at $7.5.
View Details

88% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Sociamonials logo
Effortless Social Media Management, Simplified 4.6 Based on 149 Ratings
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What is Sociamonials and how does it work?

Simplify their social media management with Sociamonials, the all-in-one tool built to help them schedule, post, and analyze effortlessly. Designed for streamlined workflows across all platforms, Sociamonials makes consistent posting hassle-free. Its auto-reposting feature ensures their content stays fresh and relevant, while the AI-powered content creation tool transforms insights into compelling posts that truly connect with their audience. Sociamonials make it easy to discover new content ideas with their intuitive features. Effortlessly integrate RSS feeds for automated posting, saving they time and keeping their profiles active and engaging. Whether their goal is to craft captivating posts or maintain a steady online presence, Sociamonials delivers simplified scheduling and seamless management at their fingertips. Take control of their social strategy and elevate their brand’s engagement with tools that make even the most complex tasks simple. Sociamonials don’t just make social media easier they take it to the next level.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 95%
  • Reviews 76%
  • Momentum 62%
  • Popularity 76%

Sociamonials Pricing

  • Free Trial Available
  • Starts at $15.0.
View Details

88% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Social Champ logo
Experience the best of social media management with a top graded set of tools 4.6 Based on 34 Ratings
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What is Social Champ and how does it work?

Social Champ is an all-in-one social media management tool. That has been essentially designed to rule digital space and let its clients enjoy that position with stellar outcomes. With Social Champ, clients can create innovative posts with relevant images and videos and organise incoming messages and product requests efficiently. This, in turn, comes in handy for enhancing ROI, tracking analytics in real-time, generating reports and making the process of content creation and management a smooth one. It has been, thus, reported by clients to be the best and cleanest tool available for ideal practices of social media management. The procedure follows the steps of publishing, targeting and engaging, performance analysis and scheduling further campaigns as seen fit. Social Champ is a highly flexible social media tool that blends in well with all sorts of organisations. These range from startups, SMBs, agencies, influencers, entrepreneurs and, of course, the marketers and marketing teams. The recycling feature enables marketers to reuse their content with all necessary modifications.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 100%
  • Reviews 75%
  • Momentum 65%
  • Popularity 77%

Social Champ Pricing

  • Free Trial Available
  • Starts at $26.00. Offers Free-forever and Custom plan.
View Details

83% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Ultimate SMM logo
Make your business more visible and accessible Write a Review
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What is Ultimate SMM and how does it work?

Ultimate SMM is a social media management platform that is designed for marketing and managing the social media of the user. The software provides its users with tools that enable them to manage and automate all their social accounts from one place. Users can get their business exposed and enhance growth through visibility on many platforms. Ultimate SMM software helps the user by automatically publishing scheduled posts as and when they become relevant. One can schedule posts per week or month which will automatically be posted on all the social media accounts. The software enables its users to post on platforms such as Facebook, Twitter, Instagram, LinkedIn, Pinterest and Reddit and build up the followers for the organization. Users can save time by scheduling several social media posts at once while maintaining an active presence online. The software allows users to measure their social media results and track their performance while sharing meaningful insights with their team about customers and campaign contents with the help of customizable reports.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 97%
  • Reviews 60%
  • Momentum 62%
  • Popularity 64%

Ultimate SMM Pricing

  • Free Trial Not Available
  • Starts at $5.83.
View Details

Buyer's Guide Read Buyer's Guide

Typical Features

  • Helps you to create and customize your contents to make user and SEO friendly Content Management
  • Helps you analyse performance based on reaction to posts Analytics (Social Media)
  • Helps to track, monitor, and manage multiple social media channels to find the responses by your followers about a specific brand/company/person online Social Media Monitoring
  • +6 more

Prices

60% software offer free trial

31% software offer freemium model

Software in Spotlight

SocialBee logo

SocialBee

4.9

Later logo

Later

4.2

Pricing Insights for Social Media Management Software

  • The Average Cost of a basic Social Media Management Software plan is $15 per month.

  • 60% of Social Media Management Software offer a Free Trial Allows users to try out the software for a limited period before making a purchase decision. , while 31% offer a Freemium Model Allows users to access basic features at no cost..

List of Social Media Management Software

PRODUCT NAME SW SCORE AGGREGATED RATINGS
eClincher eClincher 93 4.6
SocialPear SocialPear 81 0
PostPerfect PostPerfect 78 0
InstaChamp InstaChamp 86 0
FaceDominator FaceDominator 73 5
Buffer Buffer 98 4.4
SMBee SMBee 77 0
SendPilot SendPilot 84 0
lknSuite lknSuite 79 0
Martenly Martenly 79 0

Overview

In today’s world, where social media plays a vital role in people’s lives, a brand should use it as a tool to reach its potential customers and publicise its new product or a deal. A social media management software enables the brand to manage its operations on social media, from creating attractive content to scheduling posts to fit the events, from maintaining its regular presence in customer’s feed to keeping a check on your competitors performance.

What is Social Media Management Software?

Let us first strengthen our understanding of what Social Media Management Software is. It is a software suite model or an application that allows you to effectively control your social media posts by engaging them via several communication mediums.

Social Media Management Software helps by controlling conversations over social media platforms, overlooking marketing strategies and campaigns, and evaluating your company’s social media presence.

Social Media Management Software allows you to connect all your social media platforms in one place, from where you can effectively analyze, manage, and control your social presence with the help of advanced features.

Why Use Social Media Management Software?

We all have our social media accounts that we manage every day. It is not that big of a deal, and you might be wondering, why would you need additional software to do that? For starters, having and managing a personal account and a business account are two different things. When it comes to business purposes, your account has strict goals— engaging, communicating, and gathering new customers. However, managing an account with these factors in mind is not as easy as it seems. With that in mind, here are a few other reasons why businesses need Social Media Management Software:

Managing more than one account

It is always better to have an account on more than one social platform. That way, you get a broader horizon, which gives you a more extensive reach and more potential customer engagement. However, having more than one social media account would need double the management trouble. But those things would not be a concern with Social Media Management Software as it provides one centralized dashboard for you to control all your social accounts.

Always stay up-to-date

When you have multiple social accounts, it is normal for you to receive tons of notifications every minute. But this also means that you can miss out on important matters. Of course, you cannot afford to make such a mistake. This is where Social Media Management Software can help you out tremendously. It helps you keep track of all your notifications, making you aware of the important matter so you never miss out on anything.

Monitor keywords for optimal results and leads

Social media platforms are a hub of customer-related information. The trends that they follow to their needs, feedback, preferences— social media platforms can provide you with information that can help you polish your services like none other. You can do with Social Media Management Software to gather this information, know the keywords, keep up with these trends, and get accurate leads on prospective customers.

Real-time engagement

As more and more businesses turn to social media for business aid, automated replies increase in number. Simply staying ‘active’ or posting several times in a day does not guarantee engagement. Businesses start missing out on real-time engagement that adds value to their services and brand image.

But, how can automated software help in increasing real-time engagement? The answer is simple— let Social Media Management Software handle all of the basic repetitive activities, and you can focus on engaging in more real-time communications.

Top Features of a Social Media Management Software

While you are on your way to familiarizing yourself with Social Media Management Software, you should also know about the key features that it provides. Let’s take a look:

Scheduling Posts

Automation is answering all our problems, and this Social Media Management Software feature easily tops them all. Whether you are online or not, the software will ensure that your scheduled posts are posted on time without needing any reminder.

Adaptability

One Social Media Management Software should be usable for all your accounts. It does not make any sense if you would require different software for each account. Therefore, one must feature that your preferred Social Media Management Software should have is adaptability.

Promoting and advertising

Social media has this convenient option for in-app advertising. With that, marketing for your company becomes easier over social media platforms as well as running campaigns. Social Media Management Software allows you to manage the said ads and campaigns efficiently.

Get familiar with your followers

Social Media Management Software helps in regulating, observing, and analyzing the behavior of your followers. Thus, it can help you come up with relevant posts that will engage customer interactions.

Top Use Cases for Social Media Management Software

As social media is prevalent in all industries, Social Media Management Software has many use cases. Let us take a look at a few of them:

Industry-level use cases

Marketing Industry

As the marketing industry continuously depends on social media for promotion and marketing strategies, Social Media Management Software is the perfect business tool.

Hospitality Industry

With the rising cafe and dining culture, the hospitality industry has turned to social media for promotions and attracting customers. Social Media Management Software, thus, plays an important role in this industry.

Fashion Industry

If there is an industry that uses social media platforms to its fullest, it is the fashion industry. That said, Social Media Management Software is actively used in this industry to regulate social media accounts.

Advertising Industry

We all know how social media platforms have active ad campaigns going on all around. The advertisement industry takes full advantage of the said scenario with strong aid from Social Media Management Software.

Entertainment Industry

Lastly, the entertainment industry, too, has high engagement on social platforms. With Social Media Management Software, dealing with multiple accounts becomes easier for the industry.

Functional-level use cases

Customer experience

Social Media Management Software helps improve customer experience by informing, engaging, and offering promotional discounts to all your followers.

Brand Image

Social media is a great platform for promoting brand image. With Social Media Management Software, you can effectively improve your company’s brand image.

Optimizing marketing

Social Media Management Software can effectively help you manage your social media marketing campaigns and advertisements.

Generation of revenue

Social media is an excellent channel for revenue generation. Social Media Management Software can help you optimize those channels to bring about a boost in revenue generation.

Innovation

Social Media Management Software provides you with unique analytics that allows you to be innovative to garner your customers’ attention.

Buying considerations - Detailed Buying Guide of Social Media Marketing Software

If you are planning to purchase Social Media Management Software, here are a few things that you should keep in mind:

Adaptability

When it comes to social media accounts, you may have ten different ones on different platforms. But, does your Social Media Management Software recognize those platforms? Make sure that the software is compatible with different types of social media platforms.

Available analytics

Social Media Management Software is all about the analytics that they provide. Therefore, while you are making the purchase, make sure you go through its analytics.

Management of campaigns

Managing campaigns is a challenging yet essential task. Therefore, make sure that the software has enough facilities and features to make campaign management easier for you.

User-friendly

Managing social media accounts is already a big hassle. You would not want to complicate the process by getting Social Media Management Software whose interface is complex and difficult to use. Stick to software that has an easy user interface.

Making the final decision - Choosing the right Social Media Management Software

Therefore, that is all you need to know about Social Media Management Software. In today’s time, where social media platforms have such a prevalent presence all around us, the best you can do is adapt yourself to the changing scenarios and make the best out of them. With Social Media Management Software, that becomes a problem.

Hence, if you are ready to purchase Social Media Management Software, which is highly recommended, go by this guide to know all about Social Media Management Software and make the best out of your software.

Features

Typical Features

Content Management

Helps you to create and customize your contents to make user and SEO friendly

Analytics (Social Media)

Helps you analyse performance based on reaction to posts

Social Media Monitoring

Helps to track, monitor, and manage multiple social media channels to find the responses by your followers about a specific brand/company/person online

Customer Engagement

Enables the brand to maintain contact with their potential customers

Posts Scheduling

Schedules your posts beforehand to post contents timely even in your absence

Brand Tracking

Helps to know the position of your brand on the social media network

Multi-Account Management

Facilitates the usage of multiple social media account for a wider reach

Auto Publishing

Publishes scheduled posts as and when they become relevant

Multi-User Collaboration

Allows multiple users to work on one project to ensure effective team work

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