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Showing 1 - 20 of 352 Products

98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Hootsuite logo
Highly collaborative social media manager 4 Based on 6016 Ratings
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What is Hootsuite and how does it work?

Hootsuite is a popular social media management software that comes attractively stuffed with an array of collaboration features as well. The software contains collaboration features group calendars, cooperative writing, synchronous editing, content management, contact management, project management, task management etc. It includes other useful software features also like reputation management features, social media marketing features and social media monitoring features. Hootsuite supports multi-user collaboration. With this software, users can easily share engagement streams with your team. Users can better control multiple communication channels with this highly collaborative platform.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 100%
  • Reviews 95%
  • Momentum 67%
  • Popularity 97%

Hootsuite Pricing

  • Free Trial Available
  • Offers Custom plan.
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98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Buffer logo
No more buffering 4.4 Based on 1121 Ratings
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What is Buffer and how does it work?

Buffer is an effective tool to manage more than one social media accounts through a single dashboard. You can also create posts and schedule them for future uploads. The feature of auto publishing helps to publish content as and when relevant. One added feature of Buffer helps you to create a queue of posts and uploads them according to the schedule set by you. Buffer converts the number of likes, shares, comments tweets and other reactions of your post into numerical value which helps you to measure your post’s popularity on different social media platforms. Buffer also provides free trial which allows you to judge whether all your needs are being fulfilled or not.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 100%
  • Reviews 97%
  • Momentum 68%
  • Popularity 93%

Buffer Pricing

  • Free Trial Available
  • Starts at $5.00. Offers Free-forever plan.
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82% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

InstaChamp logo
Experience growth with an automated Instagram messaging tool Write a Review
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What is InstaChamp and how does it work?

InstaChamp is a direct messaging and engagement tool that enables creators, coaches and B2C brands to send and receive direct messages from their audience. It is the world’s first Instagram approved DM tool that drives growth and engagement by helping users to contact possible customers through Direct Messages. The tool can be used to enhance followers engagement rates and convert them into loyal customers using Instagram messaging automation. Organisations can also leverage auto-responders to create instant gratification messages for fans and generate a feeling of brand loyalty in them. With InstaChamp, users can auto-respond to customers’ sales questions and inquiries in an instant and save a lot of time for their teams. Another important use of the tool is that it boosts visibility that ultimately expands brands reach on Instagram by incentivising story mentions and post comments. Moreover, the keyword-based DM service provided by InstaChamp helps companies and creators with comprehensive sales management making customer based journeys a lot more easy and simple.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 94%
  • Reviews 60%
  • Momentum 60%
  • Popularity 62%

InstaChamp Pricing

  • Free Trial Not Available
  • Starts at $9.95.
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83% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

NotionScheduler logo
Social Media Hub for Effortless Content Creation and Management Write a Review
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What is NotionScheduler and how does it work?

NotionScheduler has transformed how content creators and social media managers approach their daily tasks. By turning the popular Notion workspace into a centralized hub for content creation and scheduling, NotionScheduler effectively bridges the gap between planning and execution. With seamless integration into the Notion workspace and social media accounts via Notion’s official API, this powerful web application empowers users to plan, create, and schedule posts across multiple platforms, including Instagram, Facebook, Twitter, and LinkedIn, all within the Notion environment. The standout achievement of NotionScheduler is its ability to elevate Notion into a social media powerhouse, streamlining the content management process and allowing users to focus on engagement and growth. The result is an intuitive, user-friendly experience that enables creators to effortlessly manage their social media presence in one consolidated location.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 100%
  • Reviews 60%
  • Momentum 60%
  • Popularity 60%

NotionScheduler Pricing

  • Free Trial Not Available
  • Offers Free-forever plan.
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94% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

CoSchedule logo
Agile Marketing Products For Organized Marketing 4.3 Based on 270 Ratings
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What is CoSchedule and how does it work?

CoSchedule is a unique tool for marketing managers and reps to organize all their marketing efforts at a centralized location, enabling them to realize higher productivity, better projects timelines, and motivate teams. It is powered by a set of agile products that enable them to take up different functions. Users can subsequently realize global visibility for all their marketing campaigns with the help of a marketing calendar. The team resource planning tool enables managers to create weekly schedules for the entire team proactively. Hence, they can keep a tab on the progress of every team member and receive quick updates when tasks are completed or milestones are reached. Moreover, the Project Dashboard also allows them to publish directly from CoSchedule. Users can then manage, publish, monitor, and analyze the performance of entire campaigns. This brings their entire promotional workflow at a single centralized location and eliminates the need to use silos.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 100%
  • Reviews 81%
  • Momentum 68%
  • Popularity 88%

CoSchedule Pricing

  • Free Trial Not Available
  • Starts at $29.00. Offers Free-forever and Custom plan.
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95% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

AgoraPulse logo
Centralized social media management platform 4.4 Based on 5205 Ratings
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What is AgoraPulse and how does it work?

Agorapulse is a social media tool that helps you engage, publish content, listen, collaborate, and report. Agorapulse allows you to write, edit schedule and post all from within one platform. You can post and engage across multiple platforms from one place, including Twitter, Facebook, Instagram, LinkedIn, Google+ and YouTube. You can access all your content, comments, and messages from one place, meaning you can centralize and simplify notifications. Through this centralized dashboard, you can also review, assign, tag, and reply to tasks and messages. Agorapulse allows you to monitor all the conversations about your brand on social media so you can get a better idea of what customers are saying about you and what they think about your brand, as well as keeping tracks of hashtags and influencers. It also enables you to choose when you publish posts, and access these posts through your social content calendar.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 100%
  • Reviews 89%
  • Momentum 70%
  • Popularity 88%

AgoraPulse Pricing

  • Free Trial Available
  • Starts at $49.00. Offers Free-forever and Custom plan.
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86% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Ubercircle logo
Build Brands with Social Tool 4.9 Based on 7 Ratings
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What is Ubercircle and how does it work?

Ubercircle software is a platform used to design and publish content for your brand's substantial interaction and growth. Craft and manage content and images. Share your social network by scheduling your posts. Generate report to monitor the impact of your social media efforts with analytics. Brand Managers, Small, Medium and Large companies make use of the software.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 100%
  • Reviews 71%
  • Momentum 60%
  • Popularity 66%

Ubercircle Pricing

  • Free Trial Available
  • Starts at $9.99.
View Details

96% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Sprinklr logo
Regulate customer experience across multiple channels in an efficient manner 4 Based on 1320 Ratings
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What is Sprinklr and how does it work?

Sprinklr is a comprehensive customer experience management software, which helps enterprises advertise, market, engage, research their clients across 11 messaging channels, 23 social channels, SMS, emails and chat. Businesses get access to four different products to expand as per their needs. The integrated products include Modern Research, Modern Care, Modern Advertising and Marketing, besides Modern Engagement and Sales. 100+ brands from all around the globe depend on Sprinklr to generate epic customer experiences. The platform with its integrated Sprinklr Sandbox feature helps users by supporting their application lifecycle management and change monitoring facilities without interrupting daily customer care. An AI technology deployed by the platform is capable of making 5 billion predictions on a regular basis, enabling brands to make comparisons between their own products and the industry-leading Digital CXM benchmarks in real-time. Moreover, it is available in 38+ languages making business easy.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 100%
  • Reviews 89%
  • Momentum 73%
  • Popularity 90%

Sprinklr Pricing

  • Free Trial Available
  • Starts at $299.00. Offers Custom plan.
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92% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Hopper HQ logo
Instagram on a bigger screen: Hashtag Hooper 4.6 Based on 181 Ratings
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What is Hopper HQ and how does it work?

Nowadays, Instagram is all the rage on the social media network, and Hopper HQ provides with all the tools required to manage social media marketing on Instagram. The best part about this software is that it is compatible with all popular mobile and desktop platforms, thus guaranteeing a hasslefree usage. It helps to schedule posts, reorder them and add them to your calendar. This software also provides a preview of the posts on your follower’s mobile. With Hooper HQ, unsaved posts can be saved as drafts and completed later on. Editing is an integral part of Instagram posts and Hooper HQ got you covered by providing a wide range of filters to choose from.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 100%
  • Reviews 83%
  • Momentum 61%
  • Popularity 83%

Hopper HQ Pricing

  • Free Trial Available
  • Starts at $16.00.
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94% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Crowdfire logo
Helping you leverage on social media 3.7 Based on 159 Ratings
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What is Crowdfire and how does it work?

Crowdfire is a social networking platform for small businesses and e-commerce entrepreneurs. It Helps users especially to create their fan base on Facebook, Instagram, Twitter, Pinterest and LinkedIn. It focuses on mobile users and apps for Android and iOS, with more than 3/4 users registered via mobile devices. Consequently, many agencies and businesses prefer to use the web application platform. Crowdfire follows the philosophy of Clean-Engage- Grow a renewed and positive growth strategy for social networks. Its "clean" features avoid unnecessary and unwanted accounts that do not add real value to organizational or individual flows or contribute to the achievement of strategic goals. "Engage" allow your targeted audience reach out to you and while "growth" reaches the right people and let you grow exponentially. The product has many features that Twitter and Instagram do not provide, including data on unemployed and inactive followers. Analyze Twitter's analysis to help organizations/individuals make better-informed and smarter decisions. With DM's marketing capabilities, users can reach a wider audience and sell via DM. Users can also track their competitors' subscribers and attract potential customers to their product. You can search for possible tweets by keyword and position, which is ideal for local businesses.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 100%
  • Reviews 86%
  • Momentum 65%
  • Popularity 90%

Crowdfire Pricing

  • Free Trial Not Available
  • Starts at $7.48. Offers Free-forever plan.
Visit Website

78% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Salesmorph logo
An easy to use AI automation tool Write a Review
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What is Salesmorph and how does it work?

Salesmorph is the ultimate DM automation tool that will level up their sales game like never before. This platform will streamline their communication process with followers and potential customers. Salesmorph's Instagram DM Automation Tool is an easy-to-use platform that integrates seamlessly with their Instagram account, allowing they to set up automated responses, trigger messages based on specific actions or keywords, and engage with their audience effectively without manual intervention. Salesmorph has also saved creators a whopping 200,000 hours of responding to messages! By automating their Instagram DMs with Salesmorph. With instant responses, managing conversations at scale, and delivering personalized messages to their audience, Salesmorph will transform their Instagram DMs into a powerful sales tool. Increase engagement, nurture leads, and drive sales more efficiently. This user-friendly AI automation tool is designed to level up their sales. By turning DMs into sales, they can boost their revenue and grow their business like never before. Don't just take this word for it these satisfied customers have saved a whopping 200,000 hours of responding to messages thanks to Salesmorph.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 84%
  • Reviews 60%
  • Momentum 61%
  • Popularity 61%

Salesmorph Pricing

  • Free Trial Not Available
  • Starts at $10.00. Offers Free-forever and Custom plan.
View Details

94% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

RADAAR logo
Monitor social media activities using a power packed metrics 4.8 Based on 430 Ratings
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What is RADAAR and how does it work?

RADAAR is a top-graded social media management platform for agencies, brands and startups, enabling them to monitor performance levels of shared posts, engage with followers and publish content that stands out from the rest. Users no longer need to monitor multiple social media accounts one at a time, RADAAR is here to get them covered at once. Brands aiming to uplift the visibility rates of individual products can leverage the software to track down industry-specific terms and competitors as well. Further, members working together as a team can collaborate with their co-workers by sending invites and managing access levels. An integrated task manager deployed within the platform consists of Kanban boards, enabling users to organize, plan and manage activities as per convenience. Additionally, RADAAR with its exclusive features and compact metrics lets brands simplify their social media management facilities, streamline workflows and save business timings.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 100%
  • Reviews 84%
  • Momentum 69%
  • Popularity 83%

RADAAR Pricing

  • Free Trial Available
  • Starts at $7.99. Offers Custom plan.
View Details

95% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

SocialPilot logo
Achieve social media marketing goals within a short time 4.5 Based on 857 Ratings
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What is SocialPilot and how does it work?

SocialPilot is a comprehensive social media marketing, scheduling and analytical tool that helps users accomplish their social media marketing goals in real-time. The platform lets its users monitor more than 50 profiles and helps them to schedule a single post multiple times across all available social networks. Social media performance management just gets easier with SocialPilot, and users can export all related data to generate a detailed PDF report in a single click. The inbuilt Social Inbox feature helps them respond to messages, comments and posts across all Facebook pages from a unified portal. Users can also rely on SocialPilot to collaborate with their teammates and make it mandatory to review each post before posting it on social media. This makes them share quality content for their audience. Moreover, an inbuilt calendar helps users visualise their social media strategies and monitor posts across multiple accounts. They can upload up to 500 posts at once. Other important features include URL shortening, browser extension, content curation, client management, visual support etc.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 100%
  • Reviews 87%
  • Momentum 73%
  • Popularity 87%

SocialPilot Pricing

  • Free Trial Available
  • Starts at $25.50. Offers Custom plan.
View Details

85% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

FunnelDash logo
Growth Funnel Software for Facebook 4.6 Based on 166 Ratings
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What is FunnelDash and how does it work?

FunnelDash is a software that lets users create their own growth funnels for Facebook advertisements. They can get more leads, qualify the leads instantly, convert them into paying clients, and retain them for longer periods. It is equipped with Facebook Messenger growth tools that trigger highly engaged conversations with prospects. Features such as Near-instant Dynamic Facebook Ad Audience Audit and Dynamic Facebook Ad Creative audits makes the tool agile. With in-depth dynamic information about new leads and existing prospects, it helps the user stay on top of their Qualifying tasks. Additionally, with ample metrics and statistics, it handles and lists the KPIs of all clients in one dashboard. Their website offers training, templates, checklists, swipe copy, and strategies users need to learn how to use FunnelDash. Moreover, they provide up to 4 group coaching calls per week for guidance regarding the platforms and the user’s funnel.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 90%
  • Reviews 75%
  • Momentum 60%
  • Popularity 79%

FunnelDash Pricing

  • Free Trial Available
  • Offers Custom plan.
View Details

85% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Owlead logo
A tool to increase the organic reach of Twitter Write a Review
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What is Owlead and how does it work?

Owlead is an application that is tailored to increase the organic growth of a given Twitter user account on autopilot. The software allows the users to increase their reach with real and targeted Twitter followers of a selected niche or format of business. This tool helps in marketing automation by filtering the required organic account for the desired category of product. Moreover, with its instant tweaking feature, users can adjust their ongoing campaigns in real-time to maximize the follow back ratio. One can easily narrow down the audience based on several parameters, including keywords, and the selected language type to reach the right audience. With a built-in filtering feature, it sets each campaign to follow genuine Twitter users every day. A given user can also keep a tab on the interaction of their campaign through the user-friendly dashboard and check the audience growth based on conditions like demographics and personal preferences.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 89%
  • Reviews 72%
  • Momentum 62%
  • Popularity 73%

Owlead Pricing

  • Free Trial Available
  • Starts at $19.00.
View Details

94% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Sprout Social logo
Optimise your online presence through social media 4.3 Based on 3816 Ratings
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What is Sprout Social and how does it work?

Sprout Social is an all-in-one social media management platform that enables businesses to unlock the full potential of social media. The software not just helps in marketing strategy but also in various area of the business. It streamlines and scales social engagement to increase visibility, improve responsiveness and boost efficiency. Sprout Social also simplifies and strengthens social media publishing by scheduling content and posts it at the right time to gain more engagement. A notable feature of Sprout Social includes strategic decision-making, which uses social media analytics that saves time and speeds up the data collection process. It also analyses audience responses and generates strategies accordingly. Sprout Social helps the user to spend less time on manual tasks and more on connecting with their audiences. There are agents available on this platform that offer tailor-made solutions to scale business. The software is appropriate for enterprises, agencies, advocacy, small businesses and customer care agencies.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 100%
  • Reviews 88%
  • Momentum 65%
  • Popularity 90%

Sprout Social Pricing

  • Free Trial Available
  • Starts at $249.00. Offers Custom plan.
Visit Website

89% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

TweetDeck logo
A powerful and easy way to manage tweets 4.3 Based on 1571 Ratings
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What is TweetDeck and how does it work?

TweetDeck is an intuitive Twitter tool that helps companies and individuals to track tweets in real-time, organise tweets and increase engagement with their audience. The tool makes it easy for users to organise and build collections. Thus storing a particular type of tweet in it as per need. Users can even keep track of tweet lists, activity, searches and more. They can make searches to track hashtags, topics and events easily. Search results of tweets can be refined with filters from the timelines of each search. TweetDeck allows companies to manage one or multiple accounts easily. The tool creates different columns of Twitter features, namely Home, Notifications, Messages and Trending, enabling users to see, track and manage tweets and messages from a single window. It even allows users to add new columns if they want to see more information. These new columns can be for Lists, Collection, Likes, Mentions, Followers, Scheduled and Activity.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 91%
  • Reviews 85%
  • Momentum 60%
  • Popularity 81%

TweetDeck Pricing

  • Free Trial Not Available
  • Offers Free-forever plan.
View Details

88% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Sociamonials logo
Self-optimising Social Media Automation Tool 4.6 Based on 149 Ratings
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What is Sociamonials and how does it work?

Sociamonials is a social media management tool that helps users to increase revenue from leading social media platforms including Facebook, Instagram, Twitter, Linkedin, and Youtube. Users can create their own custom business metrics and the tool will create a pixel code to install on their websites. This gives users the ability to track whatever matters to them the most, including traffic, leads, and revenue. Hence, Sociamonials helps users save on costs and time by letting them track real business metrics in real time. Additionally, users can also create easy to customise campaigns including types such as refer-a-friend, coupon sharing, sweepstakes, photo and video contests, and video testimonials. But, the best feature is the tool’s ability to automatically add prospects into the new social CRM.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 95%
  • Reviews 74%
  • Momentum 62%
  • Popularity 75%

Sociamonials Pricing

  • Free Trial Available
  • Starts at $19.00. Offers Custom plan.
View Details

83% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Social Rise logo
Get better results on Reddit in less time Write a Review
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What is Social Rise and how does it work?

Spend less time on Reddit. Gain more OnlyFans subscribers. You can post 5x faster, reach twice the Redditors, automate messages, and more. Start free in 1 minute Message leads who commented or DMed you. Stop relying only on posts and get customers with no extra work. Prevent theft with a fully customizable watermark. Let leads find you even if your images appear on other sites. Include a comment along with your scheduled post. Easily add context, link to your page, or engage fans.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 97%
  • Reviews 60%
  • Momentum 60%
  • Popularity 64%

Social Rise Pricing

  • Free Trial Not Available
  • Starts at $22.49.
View Details

90% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

dlvr.it logo
Auto Post to All Social Networks 3.7 Based on 20 Ratings
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What is dlvr.it and how does it work?

dlvr.it is a social media scheduler that provides publishers, bloggers and brands with a medium to syndicate contents and to increase their reach on the social media channels. The tools included in the software makes it easier to manage and measure the flow of contents where ever the targetted audience is. The software publishes the media, blogs and all rest contents of the user to the social channels, ensuring the targetted audience of the user sees the contents instantly. dlvr.it uses RSS to send out contents to the social media channels of the users. With the help of the RSS feature of Sniply, the user can link Sniply links with the feeds to enable them to use Snips just like one would normally share using the application. All the user has to do is find RSS feeds for their blogs or sites and plug those into Sniply. Sniply then provides output feeds which can be plugged into dlvr.it as new sources. The software also helps to schedule social media posts in bulk and import and schedule of the best items into their social media queue.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 100%
  • Reviews 69%
  • Momentum 63%
  • Popularity 82%

dlvr.it Pricing

  • Free Trial Available
  • Starts at $8.29. Offers Free-forever plan.
View Details

Buyer's Guide Read Buyer's Guide

Typical Features

  • Helps you to create and customize your contents to make user and SEO friendly Content Management
  • Helps you analyse performance based on reaction to posts Analytics (Social Media)
  • Helps to track, monitor, and manage multiple social media channels to find the responses by your followers about a specific brand/company/person online Social Media Monitoring
  • +6 more

Prices

61% software offer free trial

31% software offer freemium model

Software in Spotlight

Zoho Social logo

Zoho Social

4.6

SocialBee logo

SocialBee

4.9

Pricing Insights for Social Media Management Software

  • The Average Cost of a basic Social Media Management Software plan is $16 per month.

  • 61% of Social Media Management Software offer a Free Trial Allows users to try out the software for a limited period before making a purchase decision. , while 31% offer a Freemium Model Allows users to access basic features at no cost..

List of Social Media Management Software

PRODUCT NAME SW SCORE AGGREGATED RATINGS
Hootsuite Hootsuite 98 4
Buffer Buffer 98 4.4
InstaChamp InstaChamp 82 0
NotionScheduler NotionScheduler 83 0
CoSchedule CoSchedule 94 4.3
AgoraPulse AgoraPulse 95 4.4
Ubercircle Ubercircle 86 4.9
Sprinklr Sprinklr 96 4
Hopper HQ Hopper HQ 92 4.6
Crowdfire Crowdfire 94 3.7

Overview

In today’s world, where social media plays a vital role in people’s lives, a brand should use it as a tool to reach its potential customers and publicise its new product or a deal. A social media management software enables the brand to manage its operations on social media, from creating attractive content to scheduling posts to fit the events, from maintaining its regular presence in customer’s feed to keeping a check on your competitors performance.

What is Social Media Management Software?

Let us first strengthen our understanding of what Social Media Management Software is. It is a software suite model or an application that allows you to effectively control your social media posts by engaging them via several communication mediums.

Social Media Management Software helps by controlling conversations over social media platforms, overlooking marketing strategies and campaigns, and evaluating your company’s social media presence.

Social Media Management Software allows you to connect all your social media platforms in one place, from where you can effectively analyze, manage, and control your social presence with the help of advanced features.

Why Use Social Media Management Software?

We all have our social media accounts that we manage every day. It is not that big of a deal, and you might be wondering, why would you need additional software to do that? For starters, having and managing a personal account and a business account are two different things. When it comes to business purposes, your account has strict goals— engaging, communicating, and gathering new customers. However, managing an account with these factors in mind is not as easy as it seems. With that in mind, here are a few other reasons why businesses need Social Media Management Software:

Managing more than one account

It is always better to have an account on more than one social platform. That way, you get a broader horizon, which gives you a more extensive reach and more potential customer engagement. However, having more than one social media account would need double the management trouble. But those things would not be a concern with Social Media Management Software as it provides one centralized dashboard for you to control all your social accounts.

Always stay up-to-date

When you have multiple social accounts, it is normal for you to receive tons of notifications every minute. But this also means that you can miss out on important matters. Of course, you cannot afford to make such a mistake. This is where Social Media Management Software can help you out tremendously. It helps you keep track of all your notifications, making you aware of the important matter so you never miss out on anything.

Monitor keywords for optimal results and leads

Social media platforms are a hub of customer-related information. The trends that they follow to their needs, feedback, preferences— social media platforms can provide you with information that can help you polish your services like none other. You can do with Social Media Management Software to gather this information, know the keywords, keep up with these trends, and get accurate leads on prospective customers.

Real-time engagement

As more and more businesses turn to social media for business aid, automated replies increase in number. Simply staying ‘active’ or posting several times in a day does not guarantee engagement. Businesses start missing out on real-time engagement that adds value to their services and brand image.

But, how can automated software help in increasing real-time engagement? The answer is simple— let Social Media Management Software handle all of the basic repetitive activities, and you can focus on engaging in more real-time communications.

Top Features of a Social Media Management Software

While you are on your way to familiarizing yourself with Social Media Management Software, you should also know about the key features that it provides. Let’s take a look:

Scheduling Posts

Automation is answering all our problems, and this Social Media Management Software feature easily tops them all. Whether you are online or not, the software will ensure that your scheduled posts are posted on time without needing any reminder.

Adaptability

One Social Media Management Software should be usable for all your accounts. It does not make any sense if you would require different software for each account. Therefore, one must feature that your preferred Social Media Management Software should have is adaptability.

Promoting and advertising

Social media has this convenient option for in-app advertising. With that, marketing for your company becomes easier over social media platforms as well as running campaigns. Social Media Management Software allows you to manage the said ads and campaigns efficiently.

Get familiar with your followers

Social Media Management Software helps in regulating, observing, and analyzing the behavior of your followers. Thus, it can help you come up with relevant posts that will engage customer interactions.

Top Use Cases for Social Media Management Software

As social media is prevalent in all industries, Social Media Management Software has many use cases. Let us take a look at a few of them:

Industry-level use cases

Marketing Industry

As the marketing industry continuously depends on social media for promotion and marketing strategies, Social Media Management Software is the perfect business tool.

Hospitality Industry

With the rising cafe and dining culture, the hospitality industry has turned to social media for promotions and attracting customers. Social Media Management Software, thus, plays an important role in this industry.

Fashion Industry

If there is an industry that uses social media platforms to its fullest, it is the fashion industry. That said, Social Media Management Software is actively used in this industry to regulate social media accounts.

Advertising Industry

We all know how social media platforms have active ad campaigns going on all around. The advertisement industry takes full advantage of the said scenario with strong aid from Social Media Management Software.

Entertainment Industry

Lastly, the entertainment industry, too, has high engagement on social platforms. With Social Media Management Software, dealing with multiple accounts becomes easier for the industry.

Functional-level use cases

Customer experience

Social Media Management Software helps improve customer experience by informing, engaging, and offering promotional discounts to all your followers.

Brand Image

Social media is a great platform for promoting brand image. With Social Media Management Software, you can effectively improve your company’s brand image.

Optimizing marketing

Social Media Management Software can effectively help you manage your social media marketing campaigns and advertisements.

Generation of revenue

Social media is an excellent channel for revenue generation. Social Media Management Software can help you optimize those channels to bring about a boost in revenue generation.

Innovation

Social Media Management Software provides you with unique analytics that allows you to be innovative to garner your customers’ attention.

Buying considerations - Detailed Buying Guide of Social Media Marketing Software

If you are planning to purchase Social Media Management Software, here are a few things that you should keep in mind:

Adaptability

When it comes to social media accounts, you may have ten different ones on different platforms. But, does your Social Media Management Software recognize those platforms? Make sure that the software is compatible with different types of social media platforms.

Available analytics

Social Media Management Software is all about the analytics that they provide. Therefore, while you are making the purchase, make sure you go through its analytics.

Management of campaigns

Managing campaigns is a challenging yet essential task. Therefore, make sure that the software has enough facilities and features to make campaign management easier for you.

User-friendly

Managing social media accounts is already a big hassle. You would not want to complicate the process by getting Social Media Management Software whose interface is complex and difficult to use. Stick to software that has an easy user interface.

Making the final decision - Choosing the right Social Media Management Software

Therefore, that is all you need to know about Social Media Management Software. In today’s time, where social media platforms have such a prevalent presence all around us, the best you can do is adapt yourself to the changing scenarios and make the best out of them. With Social Media Management Software, that becomes a problem.

Hence, if you are ready to purchase Social Media Management Software, which is highly recommended, go by this guide to know all about Social Media Management Software and make the best out of your software.

Features

Typical Features

Content Management

Helps you to create and customize your contents to make user and SEO friendly

Analytics (Social Media)

Helps you analyse performance based on reaction to posts

Social Media Monitoring

Helps to track, monitor, and manage multiple social media channels to find the responses by your followers about a specific brand/company/person online

Customer Engagement

Enables the brand to maintain contact with their potential customers

Posts Scheduling

Schedules your posts beforehand to post contents timely even in your absence

Brand Tracking

Helps to know the position of your brand on the social media network

Multi-Account Management

Facilitates the usage of multiple social media account for a wider reach

Auto Publishing

Publishes scheduled posts as and when they become relevant

Multi-User Collaboration

Allows multiple users to work on one project to ensure effective team work

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