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Updated on: August 4, 2021
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Social Media Management Software

In today’s world, where social media plays a vital role in people’s lives, a brand should use it as a tool to reach its potential customers and publicise its new product or a deal. A social media management software enables the brand to manage its operations on social media, from creating attractive content to scheduling posts to fit the events, from maintaining its regular presence in customer’s feed to keeping a check on your competitors performance.

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97%The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

monday.com

A cloud-based Work OS that powers teams to run their processes, projects, and everyday work seamlessly.
(8,368 Ratings)

monday.com pricing: Starts at $24.0. Offers Free-forever and Custom plan.

Social media is an important channel for today's companies to reach out to its customers, and hence social media marketing software is a must-have tool in their arsenal. Monday.com offers powerful features for all the social media and marketing needs, right from planning content, to assign read more

Hootsuite - Social Media Management Software
98%The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Hootsuite

Highly collaborative social media manager
(6,430 Ratings)

Hootsuite pricing: Hootsuite Offers Free-forever and Custom plan.

Hootsuite is a popular social media management software that comes attractively stuffed with an array of collaboration features as well. The software contains collaboration features group calendars, cooperative writing, synchronous editing, content management, contact management, project... read more

Buffer - Social Media Management Software
98%The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Buffer

No more buffering
(1,991 Ratings)

Buffer pricing: Starts at $5.0. Offers Free-forever plan.

Buffer is an effective tool to manage more than one social media accounts through a single dashboard. You can also create posts and schedule them for future uploads. The feature of auto publishing helps to publish content as and when relevant. One added feature of Buffer helps you to create a queue... read more

Later - Social Media Management Software
96%The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Later

Tool for Scheduling and Organising Instagram Posts
(737 Ratings)

Later pricing: Starts at $12.5. Offers Free-forever plan.

Later is a marketing platform for Instagram that enables users to plan and schedule their posts. It also offers analytics to let users draw insights from their data and act accordingly. Users can even bulk schedule their Instagram posts, create weekly time slots and schedule their posts using... read more

Crowdfire - Social Media Management Software
95%The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Crowdfire

Helping you leverage on social media
(139 Ratings)

Crowdfire pricing: Starts at $7.48. Offers Free-forever plan.

Crowdfire is a social networking platform for small businesses and e-commerce entrepreneurs. It Helps users especially to create their fan base on Facebook, Instagram, Twitter, Pinterest and LinkedIn. It focuses on mobile users and apps for Android and iOS, with more than 3/4 users registered via... read more

Zoho Social - Social Media Management Software
94%The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Zoho Social

Multi-featured social media manager
(4,750 Ratings)

Zoho Social pricing: Starts at $10.0. Offers Free-forever plan.

Zoho Social is a cloud-based social media management software that is also available in SaaS version and can be run on many devices. The software helps users in monitoring multiple social media channels, doing multi account management and encourage multi-user collaboration too. Zoho Social offers... read more

Sprinklr - Social Media Management Software
94%The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Sprinklr

Regulate customer experience across multiple channels in an efficient manner
(919 Ratings)

Sprinklr pricing: Sprinklr Offers Custom plan.

Sprinklr is a comprehensive customer experience management software, which helps enterprises advertise, market, engage, research their clients across 11 messaging channels, 23 social channels, SMS, emails and chat. Businesses get access to four different products to expand as per their needs. The... read more

SocialPilot - Social Media Management Software
94%The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

SocialPilot

Achieve social media marketing goals within a short time
(473 Ratings)

SocialPilot pricing: Starts at $25.5. Offers Custom plan.

SocialPilot is a comprehensive social media marketing, scheduling and analytical tool that helps users accomplish their social media marketing goals in real-time. The platform lets its users monitor more than 50 profiles and helps them to schedule a single post multiple times across all available... read more

Socialbakers - Social Media Management Software
94%The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Socialbakers

A Brilliant AI-powered Social Media Marketing Platform
(214 Ratings)

Socialbakers pricing: Socialbakers Offers Custom plan.

Socialbakers is an AI-Powered Social Media and Digital Marketing solution to manage all marketing tasks in one place. The platform allows users to boost content engagement across all channels. It makes content strategy decisions easy by mapping marketing personas and allowing users to drive their... read more

Falcon.io - Social Media Management Software
94%The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Falcon.io

A Seamless Social Media Marketing Platform For Better Management
(852 Ratings)

Falcon.io pricing: Starts at $129.0. Offers Custom plan.

Falcon is a Saas platform for advertising, publishing, listening, and engaging with your audience across social media. Users can plan, schedule, edit, and post across multiple networks without any hassles. Through the Publish feature, Facebook and Instagram ads can be easily created. Users can map,... read more

AgoraPulse - Social Media Management Software
94%The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

AgoraPulse

Centralized social media management platform
(1,571 Ratings)

AgoraPulse pricing: Starts at $79.0. Offers Custom plan.

Agorapulse is a social media tool that helps you engage, publish content, listen, collaborate, and report. Agorapulse allows you to write, edit schedule and post all from within one platform. You can post and engage across multiple platforms from one place, including Twitter, Facebook, Instagram,... read more

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List of Social Media Management Software

PRODUCT NAME SW SCORE (OUT OF 100) AGGREGATED RATINGS (OUT OF 5)
98 3.7
98 4
96 4.3
95 3.6
94 4.7
94 3.9
94 3.7
94 4.2
94 3.9
94 4.6

Buyer's Guide on Social Media Management Software

What is Social Media Management Software?

Let us first strengthen our understanding of what Social Media Management Software is. It is a software suite model or an application that allows you to effectively control your social media posts by engaging them via several communication mediums.

Social Media Management Software helps by controlling conversations over social media platforms, overlooking marketing strategies and campaigns, and evaluating your company’s social media presence.

Social Media Management Software allows you to connect all your social media platforms in one place, from where you can effectively analyze, manage, and control your social presence with the help of advanced features.

Why Use Social Media Management Software?

We all have our social media accounts that we manage every day. It is not that big of a deal, and you might be wondering, why would you need additional software to do that? For starters, having and managing a personal account and a business account are two different things. When it comes to business purposes, your account has strict goals— engaging, communicating, and gathering new customers. However, managing an account with these factors in mind is not as easy as it seems. With that in mind, here are a few other reasons why businesses need Social Media Management Software:

Managing more than one account

It is always better to have an account on more than one social platform. That way, you get a broader horizon, which gives you a more extensive reach and more potential customer engagement. However, having more than one social media account would need double the management trouble. But those things would not be a concern with Social Media Management Software as it provides one centralized dashboard for you to control all your social accounts.

Always stay up-to-date

When you have multiple social accounts, it is normal for you to receive tons of notifications every minute. But this also means that you can miss out on important matters. Of course, you cannot afford to make such a mistake. This is where Social Media Management Software can help you out tremendously. It helps you keep track of all your notifications, making you aware of the important matter so you never miss out on anything.

Monitor keywords for optimal results and leads

Social media platforms are a hub of customer-related information. The trends that they follow to their needs, feedback, preferences— social media platforms can provide you with information that can help you polish your services like none other. You can do with Social Media Management Software to gather this information, know the keywords, keep up with these trends, and get accurate leads on prospective customers.

Real-time engagement

As more and more businesses turn to social media for business aid, automated replies increase in number. Simply staying ‘active’ or posting several times in a day does not guarantee engagement. Businesses start missing out on real-time engagement that adds value to their services and brand image.

But, how can automated software help in increasing real-time engagement? The answer is simple— let Social Media Management Software handle all of the basic repetitive activities, and you can focus on engaging in more real-time communications.

Top Features of a Social Media Management Software

While you are on your way to familiarizing yourself with Social Media Management Software, you should also know about the key features that it provides. Let’s take a look:

Scheduling Posts

Automation is answering all our problems, and this Social Media Management Software feature easily tops them all. Whether you are online or not, the software will ensure that your scheduled posts are posted on time without needing any reminder.

Adaptability

One Social Media Management Software should be usable for all your accounts. It does not make any sense if you would require different software for each account. Therefore, one must feature that your preferred Social Media Management Software should have is adaptability.

Promoting and advertising

Social media has this convenient option for in-app advertising. With that, marketing for your company becomes easier over social media platforms as well as running campaigns. Social Media Management Software allows you to manage the said ads and campaigns efficiently.

Get familiar with your followers

Social Media Management Software helps in regulating, observing, and analyzing the behavior of your followers. Thus, it can help you come up with relevant posts that will engage customer interactions.

Top Use Cases for Social Media Management Software

As social media is prevalent in all industries, Social Media Management Software has many use cases. Let us take a look at a few of them:

Industry-level use cases

Marketing Industry

As the marketing industry continuously depends on social media for promotion and marketing strategies, Social Media Management Software is the perfect business tool.

Hospitality Industry

With the rising cafe and dining culture, the hospitality industry has turned to social media for promotions and attracting customers. Social Media Management Software, thus, plays an important role in this industry.

Fashion Industry

If there is an industry that uses social media platforms to its fullest, it is the fashion industry. That said, Social Media Management Software is actively used in this industry to regulate social media accounts.

Advertising Industry

We all know how social media platforms have active ad campaigns going on all around. The advertisement industry takes full advantage of the said scenario with strong aid from Social Media Management Software.

Entertainment Industry

Lastly, the entertainment industry, too, has high engagement on social platforms. With Social Media Management Software, dealing with multiple accounts becomes easier for the industry.

Functional-level use cases

Customer experience

Social Media Management Software helps improve customer experience by informing, engaging, and offering promotional discounts to all your followers.

Brand Image

Social media is a great platform for promoting brand image. With Social Media Management Software, you can effectively improve your company’s brand image.

Optimizing marketing

Social Media Management Software can effectively help you manage your social media marketing campaigns and advertisements.

Generation of revenue

Social media is an excellent channel for revenue generation. Social Media Management Software can help you optimize those channels to bring about a boost in revenue generation.

Innovation

Social Media Management Software provides you with unique analytics that allows you to be innovative to garner your customers’ attention.

Buying considerations - Detailed Buying Guide of Social Media Marketing Software

If you are planning to purchase Social Media Management Software, here are a few things that you should keep in mind:

Adaptability

When it comes to social media accounts, you may have ten different ones on different platforms. But, does your Social Media Management Software recognize those platforms? Make sure that the software is compatible with different types of social media platforms.

Available analytics

Social Media Management Software is all about the analytics that they provide. Therefore, while you are making the purchase, make sure you go through its analytics.

Management of campaigns

Managing campaigns is a challenging yet essential task. Therefore, make sure that the software has enough facilities and features to make campaign management easier for you.

User-friendly

Managing social media accounts is already a big hassle. You would not want to complicate the process by getting Social Media Management Software whose interface is complex and difficult to use. Stick to software that has an easy user interface.

Making the final decision - Choosing the right Social Media Management Software

Therefore, that is all you need to know about Social Media Management Software. In today’s time, where social media platforms have such a prevalent presence all around us, the best you can do is adapt yourself to the changing scenarios and make the best out of them. With Social Media Management Software, that becomes a problem.

Hence, if you are ready to purchase Social Media Management Software, which is highly recommended, go by this guide to know all about Social Media Management Software and make the best out of your software.

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Eight Essentials for Managing Social at Scale
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The Social Government Benchmark Report 2018
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The State of Social Media in Government in 2018
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