In today’s world, where social media plays a vital role in people’s lives, a brand should use it as a tool to reach its potential customers and publicise its new product or a deal. A social media management software enables the brand to manage its operations on social media, from creating attractive content to scheduling posts to fit the events, from maintaining its regular presence in customer’s feed to keeping a check on your competitors performance.
Hootsuite is a popular social media management software that comes attractively stuffed with an array of collaboration features as well. The software contains collaboration features group calendars, cooperative writing, synchronous editing, content management, contact management, project... read more
Buffer is an effective tool to manage more than one social media accounts through a single dashboard. You can also create posts and schedule them for future uploads. The feature of auto publishing helps to publish content as and when relevant. One added feature of Buffer helps you to create a queue... read more
Sprout Social is a social tool that manages, schedules, analyzes and publish content for brands on social channels. A methodological approach to Brands and customer engagement platform. Social CRM with integrated tools and targeted customers increases the productivity and enhances teamwork. It is... read more
Later is a marketing platform for Instagram that enables users to plan and schedule their posts. It also offers analytics to let users draw insights from their data and act accordingly. Users can even bulk schedule their Instagram posts, create weekly time slots and schedule their posts using... read more
Zoho Social is a cloud-based social media management software that is also available in SaaS version and can be run on many devices. The software helps users in monitoring multiple social media channels, doing multi account management and encourage multi-user collaboration too. Zoho Social offers... read more
Socialbakers is an AI-enabled Social Media Marketing Suite. Engage your audience, and create the content. Measure and manage your Social Media to find the right influencers, optimize your budget, and benchmark your results from a single dashboard. Freelancers, Small, Medium, and Large companies... read more
Falcon.io software is a platform for every Social Media Marketer. Create posts for all your social networks in one collaborative content calendar. Listen, Engage, Publish, Advertise, Measure and build stronger connections with your Audience. Medium and Large companies make use of the software.
Tailwind is a smart tool for social media managers that functions as an end-to-end solution for social media platforms such as Pinterest and Instagram. Users receive the ability to discover content, schedule posts, monitor conversations, amplify reach, and analyze results. With shortcut features... read more
CoSchedule is a unique tool for marketing managers and reps to organize all their marketing efforts at a centralized location, enabling them to realize higher productivity, better projects timelines, and motivate teams. It is powered by a set of agile products that enable them to take up different... read more
Agorapulse is a social media tool that helps you engage, publish content, listen, collaborate, and report. Agorapulse allows you to write, edit schedule and post all from within one platform. You can post and engage across multiple platforms from one place, including Twitter, Facebook, Instagram,... read more
| PRODUCT NAME | SW SCORE (OUT OF 100) | AGGREGATED RATINGS (OUT OF 5) |
|---|---|---|
 |
98 | 3.8 |
 |
96 | 3.8 |
 |
88 | 4.4 |
 |
86 | 4.4 |
 |
85 | 4.5 |
 |
84 | 4.2 |
 |
84 | 4.1 |
 |
84 | 4.6 |
 |
82 | 4.4 |
 |
82 | 4.5 |
Social media management, if done rightly, can boost your brand with minimal resources. While finalizing a software to manage your social media profiles, here are a few points that you should keep in mind.
Compatibility: An optimal social media management software must be compatible with various social media platforms like Facebook, Instagram, Twitter, etc. You would not want to be using different software for different platforms. Choose the one which is compatible with every social platform where you have followers.
Posts Scheduling: One of the most amazing features offered by the social media management software. It ensures that your posts get posted on your page even in your absence. Always choose software that lets you schedule a time when your posts will get automatically uploaded.
Know your Followers: To keep your followers happy and engaged, you need to post what they want to see. There are a number of software which monitors your followers and also their reaction on other posts. This helps in understanding their behavior and strategizing your content accordingly.
Advertising: For a social media management software to be extremely helpful, it must be capable of managing social advertising as well, along with managing your posts and campaigns.
SMMS provides advantages like post scheduling and auto publishing, monitoring multiple social platforms and also multi-user collaboration.
No there are no free social media management software. Some of them, however, let you enjoy a free trial period.
Usually one SMMS is compatible with different media sites but one should always check compatibility before buying.
Apart from being expensive, SMMS don’t have spam filtering feature and also, if the accounts are not monitored properly, it creates a risk of loss of image for the brand.
Auto publishing feature enables pre-scheduled posts to be published automatically by SMMS as and when required.
The price of a social media management software varies between $9 per month to a few thousands annually, depending on the features provided by the vendor.
Yes, if performance tracking feature is present then SMMS displays all the reactions to your posts on various social media platforms.
Yes, many do. And, it’s always better to buy a software after using it to check whether it fits your needs.
