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In today’s world, where social media plays a vital role in people’s lives, a brand should use it as a tool to reach its potential customers and publicise its new product or a deal. A social media management software enables the brand to manage its operations on social media, from creating attractive content to scheduling posts to fit the events, from maintaining its regular presence in customer’s feed to keeping a check on your competitors performance.
Hootsuite is a popular social media management software that comes attractively stuffed with an array of collaboration features as well. The software contains collaboration features group calendars, cooperative writing, synchronous editing, content management, contact management, project... read more
ContentStudio is a content marketing solution that allows you to discover, publish and amplify content. To help you discover content, ContentStudio enables you to create topic feeds based on relevant search terms that you have pre-selected. This allows you to monitor content from both social media... read more
Sprout Social is a social tool that manages, schedules, analyzes and publish content for brands on social channels. A methodological approach to Brands and customer engagement platform. Social CRM with integrated tools and targeted customers increases the productivity and enhances teamwork. It is... read more
Zoho Social is a cloud-based social media management software that is also available in SaaS version and can be run on many devices. The software helps users in monitoring multiple social media channels, doing multi account management and encourage multi-user collaboration too. Zoho Social offers... read more
Agorapulse is a social media tool that helps you engage, publish content, listen, collaborate, and report. Agorapulse allows you to write, edit schedule and post all from within one platform. You can post and engage across multiple platforms from one place, including Twitter, Facebook, Instagram,... read more
Social Report is a holistic social media management platform that delivers a number of features in a concise package. This includes post scheduling, social listening, sophisticated analytics, custom reporting and much more. With the help of meaningful insights from social data and its subsequent... read more
Sendible is a dedicated tool for social media managers and digital agencies to ease their social media management initiatives for their clients. Agency teams can streamline the delivery of each campaign based on the targets and manage the activities of all clients from a single centralized... read more
Salesforce Social Studio is a popular tool from Salesforce for social media managers that enables them to listen to their customers, engage with them, and publish relevant content. Users can take enriched social data and connect them to their marketing, sales, and service. The best deliverable of... read more
ContentCal software is a Visual Calendar for planning and auto-publishing your social media content. Create and schedule your content in record time with built-in approvals. The software offers user permissions with Approver and Creator roles. Manage multiple accounts, and collaborate with upcoming... read more
Later is a Social Media Marketing Platform for Instagram for planning and scheduling Instagram Posts. Drag & Drop tool for used for creating posts on Instagram and Auto Publish is available for Instagram business profiles. Organize photos and videos from your phone, desktop, Google Drive, or... read more
| PRODUCT NAME | SW SCORE (OUT OF 100) | AGGREGATED RATINGS (OUT OF 5) |
|---|---|---|
 |
98 | 4 |
 |
87 | 4.6 |
 |
85 | 4.4 |
 |
84 | 4.6 |
 |
81 | 4.6 |
 |
80 | 4.5 |
 |
80 | 4.4 |
 |
79 | 3.8 |
 |
79 | 4.6 |
 |
78 | 4.5 |
Social media management, if done rightly, can boost your brand with minimal resources. While finalizing a software to manage your social media profiles, here are a few points that you should keep in mind.
Compatibility: An optimal social media management software must be compatible with various social media platforms like Facebook, Instagram, Twitter, etc. You would not want to be using different software for different platforms. Choose the one which is compatible with every social platform where you have followers.
Posts Scheduling: One of the most amazing features offered by the social media management software. It ensures that your posts get posted on your page even in your absence. Always choose software that lets you schedule a time when your posts will get automatically uploaded.
Know your Followers: To keep your followers happy and engaged, you need to post what they want to see. There are a number of software which monitors your followers and also their reaction on other posts. This helps in understanding their behavior and strategizing your content accordingly.
Advertising: For a social media management software to be extremely helpful, it must be capable of managing social advertising as well, along with managing your posts and campaigns.
