97% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Later and how does it work?
Later is a marketing platform for Instagram that enables users to plan and schedule their posts. It also offers analytics to let users draw insights from their data and act accordingly. Users can even bulk schedule their Instagram posts, create weekly time slots and schedule their posts using initiative drag and drop functionality with the calendar. An Instagram feed can be previewed before actually posting to see how exactly it will look post uploads and make changes accordingly. There are certain calendar views accessible as well, such as 'monthly' and 'weekly'. Users can even maintain an organized media library and keep all their photos, videos, and user-generated content at a central location, accessible on any device by the user's team. It is possible to add labels to media which can be searched for and filtered. They can also import their media via Dropbox and Google drive and make use of extensive analytics for insights.
Read moreSW Score Breakdown
91% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Tailwind and how does it work?
Tailwind is a smart tool for social media managers that functions as an end-to-end solution for social media platforms such as Pinterest and Instagram. Users receive the ability to discover content, schedule posts, monitor conversations, amplify reach, and analyze results. With shortcut features such as Bulk image upload, drag-and-drop calendar, multi-board pinning, Pin looping, and hashtag lists, users can save resources with quick turnaround times. They can then automatically optimize their social media posting schedules for times where engagement is the highest. And with eventual analytics and insights, users understand what is working and what’s not. The browser extension allows easy creation of posts and the Hashtag Finder suggest quick hashtags that enable users to reach wider audiences. Users can even mention specific dates and times to post content or add them to queues. They can also manage multiple Instagram and Pinterest accounts and share the tool’s access with their colleagues.
Read moreSW Score Breakdown
98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Hootsuite and how does it work?
Hootsuite is a popular social media management software that comes attractively stuffed with an array of collaboration features as well. The software contains collaboration features group calendars, cooperative writing, synchronous editing, content management, contact management, project management, task management etc. It includes other useful software features also like reputation management features, social media marketing features and social media monitoring features. Hootsuite supports multi-user collaboration. With this software, users can easily share engagement streams with your team. Users can better control multiple communication channels with this highly collaborative platform.
Read moreSW Score Breakdown
98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Buffer and how does it work?
Buffer is an effective tool to manage more than one social media accounts through a single dashboard. You can also create posts and schedule them for future uploads. The feature of auto publishing helps to publish content as and when relevant. One added feature of Buffer helps you to create a queue of posts and uploads them according to the schedule set by you. Buffer converts the number of likes, shares, comments tweets and other reactions of your post into numerical value which helps you to measure your post’s popularity on different social media platforms. Buffer also provides free trial which allows you to judge whether all your needs are being fulfilled or not.
Read moreSW Score Breakdown
82% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is InstaChamp and how does it work?
InstaChamp is a direct messaging and engagement tool that enables creators, coaches and B2C brands to send and receive direct messages from their audience. It is the world’s first Instagram approved DM tool that drives growth and engagement by helping users to contact possible customers through Direct Messages. The tool can be used to enhance followers engagement rates and convert them into loyal customers using Instagram messaging automation. Organisations can also leverage auto-responders to create instant gratification messages for fans and generate a feeling of brand loyalty in them. With InstaChamp, users can auto-respond to customers’ sales questions and inquiries in an instant and save a lot of time for their teams. Another important use of the tool is that it boosts visibility that ultimately expands brands reach on Instagram by incentivising story mentions and post comments. Moreover, the keyword-based DM service provided by InstaChamp helps companies and creators with comprehensive sales management making customer based journeys a lot more easy and simple.
Read moreSW Score Breakdown
83% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is NotionScheduler and how does it work?
NotionScheduler has transformed how content creators and social media managers approach their daily tasks. By turning the popular Notion workspace into a centralized hub for content creation and scheduling, NotionScheduler effectively bridges the gap between planning and execution. With seamless integration into the Notion workspace and social media accounts via Notion’s official API, this powerful web application empowers users to plan, create, and schedule posts across multiple platforms, including Instagram, Facebook, Twitter, and LinkedIn, all within the Notion environment. The standout achievement of NotionScheduler is its ability to elevate Notion into a social media powerhouse, streamlining the content management process and allowing users to focus on engagement and growth. The result is an intuitive, user-friendly experience that enables creators to effortlessly manage their social media presence in one consolidated location.
Read moreSW Score Breakdown
94% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is CoSchedule and how does it work?
CoSchedule is a unique tool for marketing managers and reps to organize all their marketing efforts at a centralized location, enabling them to realize higher productivity, better projects timelines, and motivate teams. It is powered by a set of agile products that enable them to take up different functions. Users can subsequently realize global visibility for all their marketing campaigns with the help of a marketing calendar. The team resource planning tool enables managers to create weekly schedules for the entire team proactively. Hence, they can keep a tab on the progress of every team member and receive quick updates when tasks are completed or milestones are reached. Moreover, the Project Dashboard also allows them to publish directly from CoSchedule. Users can then manage, publish, monitor, and analyze the performance of entire campaigns. This brings their entire promotional workflow at a single centralized location and eliminates the need to use silos.
Read moreSW Score Breakdown
95% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is AgoraPulse and how does it work?
Agorapulse is a social media tool that helps you engage, publish content, listen, collaborate, and report. Agorapulse allows you to write, edit schedule and post all from within one platform. You can post and engage across multiple platforms from one place, including Twitter, Facebook, Instagram, LinkedIn, Google+ and YouTube. You can access all your content, comments, and messages from one place, meaning you can centralize and simplify notifications. Through this centralized dashboard, you can also review, assign, tag, and reply to tasks and messages. Agorapulse allows you to monitor all the conversations about your brand on social media so you can get a better idea of what customers are saying about you and what they think about your brand, as well as keeping tracks of hashtags and influencers. It also enables you to choose when you publish posts, and access these posts through your social content calendar.
Read moreSW Score Breakdown
86% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Ubercircle and how does it work?
Ubercircle software is a platform used to design and publish content for your brand's substantial interaction and growth. Craft and manage content and images. Share your social network by scheduling your posts. Generate report to monitor the impact of your social media efforts with analytics. Brand Managers, Small, Medium and Large companies make use of the software.
Read moreSW Score Breakdown
96% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Sprinklr and how does it work?
Sprinklr is a comprehensive customer experience management software, which helps enterprises advertise, market, engage, research their clients across 11 messaging channels, 23 social channels, SMS, emails and chat. Businesses get access to four different products to expand as per their needs. The integrated products include Modern Research, Modern Care, Modern Advertising and Marketing, besides Modern Engagement and Sales. 100+ brands from all around the globe depend on Sprinklr to generate epic customer experiences. The platform with its integrated Sprinklr Sandbox feature helps users by supporting their application lifecycle management and change monitoring facilities without interrupting daily customer care. An AI technology deployed by the platform is capable of making 5 billion predictions on a regular basis, enabling brands to make comparisons between their own products and the industry-leading Digital CXM benchmarks in real-time. Moreover, it is available in 38+ languages making business easy.
Read moreSW Score Breakdown
92% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Hopper HQ and how does it work?
Nowadays, Instagram is all the rage on the social media network, and Hopper HQ provides with all the tools required to manage social media marketing on Instagram. The best part about this software is that it is compatible with all popular mobile and desktop platforms, thus guaranteeing a hasslefree usage. It helps to schedule posts, reorder them and add them to your calendar. This software also provides a preview of the posts on your follower’s mobile. With Hooper HQ, unsaved posts can be saved as drafts and completed later on. Editing is an integral part of Instagram posts and Hooper HQ got you covered by providing a wide range of filters to choose from.
Read moreSW Score Breakdown
94% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Crowdfire and how does it work?
Crowdfire is a social networking platform for small businesses and e-commerce entrepreneurs. It Helps users especially to create their fan base on Facebook, Instagram, Twitter, Pinterest and LinkedIn. It focuses on mobile users and apps for Android and iOS, with more than 3/4 users registered via mobile devices. Consequently, many agencies and businesses prefer to use the web application platform. Crowdfire follows the philosophy of Clean-Engage- Grow a renewed and positive growth strategy for social networks. Its "clean" features avoid unnecessary and unwanted accounts that do not add real value to organizational or individual flows or contribute to the achievement of strategic goals. "Engage" allow your targeted audience reach out to you and while "growth" reaches the right people and let you grow exponentially. The product has many features that Twitter and Instagram do not provide, including data on unemployed and inactive followers. Analyze Twitter's analysis to help organizations/individuals make better-informed and smarter decisions. With DM's marketing capabilities, users can reach a wider audience and sell via DM. Users can also track their competitors' subscribers and attract potential customers to their product. You can search for possible tweets by keyword and position, which is ideal for local businesses.
Read moreSW Score Breakdown
78% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Salesmorph and how does it work?
Salesmorph is the ultimate DM automation tool that will level up their sales game like never before. This platform will streamline their communication process with followers and potential customers. Salesmorph's Instagram DM Automation Tool is an easy-to-use platform that integrates seamlessly with their Instagram account, allowing they to set up automated responses, trigger messages based on specific actions or keywords, and engage with their audience effectively without manual intervention. Salesmorph has also saved creators a whopping 200,000 hours of responding to messages! By automating their Instagram DMs with Salesmorph. With instant responses, managing conversations at scale, and delivering personalized messages to their audience, Salesmorph will transform their Instagram DMs into a powerful sales tool. Increase engagement, nurture leads, and drive sales more efficiently. This user-friendly AI automation tool is designed to level up their sales. By turning DMs into sales, they can boost their revenue and grow their business like never before. Don't just take this word for it these satisfied customers have saved a whopping 200,000 hours of responding to messages thanks to Salesmorph.
Read moreSW Score Breakdown
94% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is RADAAR and how does it work?
RADAAR is a top-graded social media management platform for agencies, brands and startups, enabling them to monitor performance levels of shared posts, engage with followers and publish content that stands out from the rest. Users no longer need to monitor multiple social media accounts one at a time, RADAAR is here to get them covered at once. Brands aiming to uplift the visibility rates of individual products can leverage the software to track down industry-specific terms and competitors as well. Further, members working together as a team can collaborate with their co-workers by sending invites and managing access levels. An integrated task manager deployed within the platform consists of Kanban boards, enabling users to organize, plan and manage activities as per convenience. Additionally, RADAAR with its exclusive features and compact metrics lets brands simplify their social media management facilities, streamline workflows and save business timings.
Read moreSW Score Breakdown
85% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is FunnelDash and how does it work?
FunnelDash is a software that lets users create their own growth funnels for Facebook advertisements. They can get more leads, qualify the leads instantly, convert them into paying clients, and retain them for longer periods. It is equipped with Facebook Messenger growth tools that trigger highly engaged conversations with prospects. Features such as Near-instant Dynamic Facebook Ad Audience Audit and Dynamic Facebook Ad Creative audits makes the tool agile. With in-depth dynamic information about new leads and existing prospects, it helps the user stay on top of their Qualifying tasks. Additionally, with ample metrics and statistics, it handles and lists the KPIs of all clients in one dashboard. Their website offers training, templates, checklists, swipe copy, and strategies users need to learn how to use FunnelDash. Moreover, they provide up to 4 group coaching calls per week for guidance regarding the platforms and the user’s funnel.
Read moreSW Score Breakdown
85% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Owlead and how does it work?
Owlead is an application that is tailored to increase the organic growth of a given Twitter user account on autopilot. The software allows the users to increase their reach with real and targeted Twitter followers of a selected niche or format of business. This tool helps in marketing automation by filtering the required organic account for the desired category of product. Moreover, with its instant tweaking feature, users can adjust their ongoing campaigns in real-time to maximize the follow back ratio. One can easily narrow down the audience based on several parameters, including keywords, and the selected language type to reach the right audience. With a built-in filtering feature, it sets each campaign to follow genuine Twitter users every day. A given user can also keep a tab on the interaction of their campaign through the user-friendly dashboard and check the audience growth based on conditions like demographics and personal preferences.
Read moreSW Score Breakdown
89% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is TweetDeck and how does it work?
TweetDeck is an intuitive Twitter tool that helps companies and individuals to track tweets in real-time, organise tweets and increase engagement with their audience. The tool makes it easy for users to organise and build collections. Thus storing a particular type of tweet in it as per need. Users can even keep track of tweet lists, activity, searches and more. They can make searches to track hashtags, topics and events easily. Search results of tweets can be refined with filters from the timelines of each search. TweetDeck allows companies to manage one or multiple accounts easily. The tool creates different columns of Twitter features, namely Home, Notifications, Messages and Trending, enabling users to see, track and manage tweets and messages from a single window. It even allows users to add new columns if they want to see more information. These new columns can be for Lists, Collection, Likes, Mentions, Followers, Scheduled and Activity.
Read moreSW Score Breakdown
88% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Sociamonials and how does it work?
Sociamonials is a social media management tool that helps users to increase revenue from leading social media platforms including Facebook, Instagram, Twitter, Linkedin, and Youtube. Users can create their own custom business metrics and the tool will create a pixel code to install on their websites. This gives users the ability to track whatever matters to them the most, including traffic, leads, and revenue. Hence, Sociamonials helps users save on costs and time by letting them track real business metrics in real time. Additionally, users can also create easy to customise campaigns including types such as refer-a-friend, coupon sharing, sweepstakes, photo and video contests, and video testimonials. But, the best feature is the tool’s ability to automatically add prospects into the new social CRM.
Read moreSW Score Breakdown
90% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is dlvr.it and how does it work?
dlvr.it is a social media scheduler that provides publishers, bloggers and brands with a medium to syndicate contents and to increase their reach on the social media channels. The tools included in the software makes it easier to manage and measure the flow of contents where ever the targetted audience is. The software publishes the media, blogs and all rest contents of the user to the social channels, ensuring the targetted audience of the user sees the contents instantly. dlvr.it uses RSS to send out contents to the social media channels of the users. With the help of the RSS feature of Sniply, the user can link Sniply links with the feeds to enable them to use Snips just like one would normally share using the application. All the user has to do is find RSS feeds for their blogs or sites and plug those into Sniply. Sniply then provides output feeds which can be plugged into dlvr.it as new sources. The software also helps to schedule social media posts in bulk and import and schedule of the best items into their social media queue.
Read moreSW Score Breakdown
Typical Features
The Average Cost of a basic Social Media Management Software plan is $16 per month.
61% of Social Media Management Software offer a Free Trial
, while 31% offer a Freemium Model .PRODUCT NAME | SW SCORE | AGGREGATED RATINGS |
---|---|---|
Hootsuite | 98 | 4 |
Buffer | 98 | 4.4 |
InstaChamp | 82 | 0 |
NotionScheduler | 83 | 0 |
CoSchedule | 94 | 4.3 |
AgoraPulse | 95 | 4.4 |
Ubercircle | 86 | 4.9 |
Sprinklr | 96 | 4 |
Hopper HQ | 92 | 4.6 |
Crowdfire | 94 | 3.7 |
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In today’s world, where social media plays a vital role in people’s lives, a brand should use it as a tool to reach its potential customers and publicise its new product or a deal. A social media management software enables the brand to manage its operations on social media, from creating attractive content to scheduling posts to fit the events, from maintaining its regular presence in customer’s feed to keeping a check on your competitors performance.
Let us first strengthen our understanding of what Social Media Management Software is. It is a software suite model or an application that allows you to effectively control your social media posts by engaging them via several communication mediums.
Social Media Management Software helps by controlling conversations over social media platforms, overlooking marketing strategies and campaigns, and evaluating your company’s social media presence.
Social Media Management Software allows you to connect all your social media platforms in one place, from where you can effectively analyze, manage, and control your social presence with the help of advanced features.
We all have our social media accounts that we manage every day. It is not that big of a deal, and you might be wondering, why would you need additional software to do that? For starters, having and managing a personal account and a business account are two different things. When it comes to business purposes, your account has strict goals— engaging, communicating, and gathering new customers. However, managing an account with these factors in mind is not as easy as it seems. With that in mind, here are a few other reasons why businesses need Social Media Management Software:
It is always better to have an account on more than one social platform. That way, you get a broader horizon, which gives you a more extensive reach and more potential customer engagement. However, having more than one social media account would need double the management trouble. But those things would not be a concern with Social Media Management Software as it provides one centralized dashboard for you to control all your social accounts.
When you have multiple social accounts, it is normal for you to receive tons of notifications every minute. But this also means that you can miss out on important matters. Of course, you cannot afford to make such a mistake. This is where Social Media Management Software can help you out tremendously. It helps you keep track of all your notifications, making you aware of the important matter so you never miss out on anything.
Social media platforms are a hub of customer-related information. The trends that they follow to their needs, feedback, preferences— social media platforms can provide you with information that can help you polish your services like none other. You can do with Social Media Management Software to gather this information, know the keywords, keep up with these trends, and get accurate leads on prospective customers.
As more and more businesses turn to social media for business aid, automated replies increase in number. Simply staying ‘active’ or posting several times in a day does not guarantee engagement. Businesses start missing out on real-time engagement that adds value to their services and brand image.
But, how can automated software help in increasing real-time engagement? The answer is simple— let Social Media Management Software handle all of the basic repetitive activities, and you can focus on engaging in more real-time communications.
While you are on your way to familiarizing yourself with Social Media Management Software, you should also know about the key features that it provides. Let’s take a look:
Automation is answering all our problems, and this Social Media Management Software feature easily tops them all. Whether you are online or not, the software will ensure that your scheduled posts are posted on time without needing any reminder.
One Social Media Management Software should be usable for all your accounts. It does not make any sense if you would require different software for each account. Therefore, one must feature that your preferred Social Media Management Software should have is adaptability.
Social media has this convenient option for in-app advertising. With that, marketing for your company becomes easier over social media platforms as well as running campaigns. Social Media Management Software allows you to manage the said ads and campaigns efficiently.
Social Media Management Software helps in regulating, observing, and analyzing the behavior of your followers. Thus, it can help you come up with relevant posts that will engage customer interactions.
As social media is prevalent in all industries, Social Media Management Software has many use cases. Let us take a look at a few of them:
As the marketing industry continuously depends on social media for promotion and marketing strategies, Social Media Management Software is the perfect business tool.
With the rising cafe and dining culture, the hospitality industry has turned to social media for promotions and attracting customers. Social Media Management Software, thus, plays an important role in this industry.
If there is an industry that uses social media platforms to its fullest, it is the fashion industry. That said, Social Media Management Software is actively used in this industry to regulate social media accounts.
We all know how social media platforms have active ad campaigns going on all around. The advertisement industry takes full advantage of the said scenario with strong aid from Social Media Management Software.
Lastly, the entertainment industry, too, has high engagement on social platforms. With Social Media Management Software, dealing with multiple accounts becomes easier for the industry.
Social Media Management Software helps improve customer experience by informing, engaging, and offering promotional discounts to all your followers.
Social media is a great platform for promoting brand image. With Social Media Management Software, you can effectively improve your company’s brand image.
Social Media Management Software can effectively help you manage your social media marketing campaigns and advertisements.
Social media is an excellent channel for revenue generation. Social Media Management Software can help you optimize those channels to bring about a boost in revenue generation.
Social Media Management Software provides you with unique analytics that allows you to be innovative to garner your customers’ attention.
If you are planning to purchase Social Media Management Software, here are a few things that you should keep in mind:
When it comes to social media accounts, you may have ten different ones on different platforms. But, does your Social Media Management Software recognize those platforms? Make sure that the software is compatible with different types of social media platforms.
Social Media Management Software is all about the analytics that they provide. Therefore, while you are making the purchase, make sure you go through its analytics.
Managing campaigns is a challenging yet essential task. Therefore, make sure that the software has enough facilities and features to make campaign management easier for you.
Managing social media accounts is already a big hassle. You would not want to complicate the process by getting Social Media Management Software whose interface is complex and difficult to use. Stick to software that has an easy user interface.
Therefore, that is all you need to know about Social Media Management Software. In today’s time, where social media platforms have such a prevalent presence all around us, the best you can do is adapt yourself to the changing scenarios and make the best out of them. With Social Media Management Software, that becomes a problem.
Hence, if you are ready to purchase Social Media Management Software, which is highly recommended, go by this guide to know all about Social Media Management Software and make the best out of your software.
Typical Features
Helps you to create and customize your contents to make user and SEO friendly
Helps you analyse performance based on reaction to posts
Helps to track, monitor, and manage multiple social media channels to find the responses by your followers about a specific brand/company/person online
Enables the brand to maintain contact with their potential customers
Schedules your posts beforehand to post contents timely even in your absence
Helps to know the position of your brand on the social media network
Facilitates the usage of multiple social media account for a wider reach
Publishes scheduled posts as and when they become relevant
Allows multiple users to work on one project to ensure effective team work
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