In today’s world, where social media plays a vital role in people’s lives, a brand should use it as a tool to reach its potential customers and publicise its new product or a deal. A social media management software enables the brand to manage its operations on social media, from creating attractive content to scheduling posts to fit the events, from maintaining its regular presence in customer’s feed to keeping a check on your competitors performance.
Planable pricing: Starts at $9.0. Offers Free-forever and Custom plan.
What is Planable and how does it work?
Planable is an end-to-end workflow tool for enterprises and agencies to help them make the content collaboration process fast and easy. The tool reduces the effort and time that people take to fill the spreadsheets and perform tedious and repetitive tasks. Planable offers easy approvals and real-time updates that save a lot of time. It helps to get the approval of stakeholders faster for social media posts. It also streamlines the process of reviewing the posts by the stakeholders and saves the efforts of explaining how the asset will look. Users can organise and plan their content for future posts with the help of an in-built calendar. It allows users to set up an easy collaboration channel that helps them to give and get feedback in a more intuitive way. Planable also provides separate workspaces for each brand or client to keep everything organised and under control for everybody. show more
monday.com pricing: Starts at $8.0. Offers Free-forever and Custom plan.
What is monday.com and how does it work?
Social media is an important channel for today's companies to reach out to its customers, and hence social media marketing software is a must-have tool in their arsenal. Monday.com offers powerful features for all the social media and marketing needs, right from planning content, to assign
Sociamonials pricing: Lifetime deal starts at $69
What is Sociamonials and how does it work?
Sociamonials is a social media management tool that helps users to increase revenue from leading social media platforms including Facebook, Instagram, Twitter, Linkedin, and Youtube. Users can create their own custom business metrics and the tool will create a pixel code to install on their websites. This gives users the ability to track whatever matters to them the most, including traffic, leads, and revenue. Hence, Sociamonials helps users save on costs and time by letting them track real business metrics in real time. Additionally, users can also create easy to customise campaigns including types such as refer-a-friend, coupon sharing, sweepstakes, photo and video contests, and video testimonials. But, the best feature is the tool‚Äôs ability to automatically add prospects into the new social CRM. show more
Circleboom pricing: Starts at $15.83. Offers Free-forever and Custom plan.
What is Circleboom and how does it work?
Circleboom helps users to discover and publish new content. Users can auto-tweet photos, articles, and videos from any RSS Feed for higher engagement. It includes a publisher tool for publishing and scheduling posts and tweets from other sources. The search tool allows for smart search, live keyword and hashtag search and find friends search. There are several features for users to strengthen their social media profiles. Users can remove people from their following lists who are not following back. The tool also helps users remove fake accounts, spammers and eggheads, or accounts without a profile picture. show more
Buffer pricing: Starts at $5.0. Offers Free-forever plan.
What is Buffer and how does it work?
Buffer is an effective tool to manage more than one social media accounts through a single dashboard. You can also create posts and schedule them for future uploads. The feature of auto publishing helps to publish content as and when relevant. One added feature of Buffer helps you to create a queue of posts and uploads them according to the schedule set by you. Buffer converts the number of likes, shares, comments tweets and other reactions of your post into numerical value which helps you to measure your post’s popularity on different social media platforms. Buffer also provides free trial which allows you to judge whether all your needs are being fulfilled or not. show more
Hootsuite pricing: Hootsuite Offers Free-forever and Custom plan.
What is Hootsuite and how does it work?
Hootsuite is a popular social media management software that comes attractively stuffed with an array of collaboration features as well. The software contains collaboration features group calendars, cooperative writing, synchronous editing, content management, contact management, project management, task management etc. It includes other useful software features also like reputation management features, social media marketing features and social media monitoring features. Hootsuite supports multi-user collaboration. With this software, users can easily share engagement streams with your team. Users can better control multiple communication channels with this highly collaborative platform. show more
Later pricing: Starts at $12.5. Offers Free-forever plan.
What is Later and how does it work?
Later is a marketing platform for Instagram that enables users to plan and schedule their posts. It also offers analytics to let users draw insights from their data and act accordingly. Users can even bulk schedule their Instagram posts, create weekly time slots and schedule their posts using initiative drag and drop functionality with the calendar. An Instagram feed can be previewed before actually posting to see how exactly it will look post uploads and make changes accordingly. There are certain calendar views accessible as well, such as 'monthly' and 'weekly'. Users can even maintain an organized media library and keep all their photos, videos, and user-generated content at a central location, accessible on any device by the user's team. It is possible to add labels to media which can be searched for and filtered. They can also import their media via Dropbox and Google drive and make use of extensive analytics for insights. show more
Crowdfire pricing: Starts at $7.48. Offers Free-forever plan.
What is Crowdfire and how does it work?
Crowdfire is a social networking platform for small businesses and e-commerce entrepreneurs. It Helps users especially to create their fan base on Facebook, Instagram, Twitter, Pinterest and LinkedIn. It focuses on mobile users and apps for Android and iOS, with more than 3/4 users registered via mobile devices. Consequently, many agencies and businesses prefer to use the web application platform. Crowdfire follows the philosophy of Clean-Engage- Grow a renewed and positive growth strategy for social networks. Its "clean" features avoid unnecessary and unwanted accounts that do not add real value to organizational or individual flows or contribute to the achievement of strategic goals. "Engage" allow your targeted audience reach out to you and while "growth" reaches the right people and let you grow exponentially. The product has many features that Twitter and Instagram do not provide, including data on unemployed and inactive followers. Analyze Twitter's analysis to help organizations/individuals make better-informed and smarter decisions. With DM's marketing capabilities, users can reach a wider audience and sell via DM. Users can also track their competitors' subscribers and attract potential customers to their product. You can search for possible tweets by keyword and position, which is ideal for local businesses. show more
Statusbrew pricing: Starts at $129.0. Offers Custom plan.
What is Statusbrew and how does it work?
Statusbrew is a social media marketing and management tool that helps small and midsize businesses, agencies and enterprises automate their workflows by bringing all of their social inboxes in one place. By incorporating multiple conversations in a single inbox, Statusbrew makes it easier for businesses to collaborate and provide real-time, specific and automated support. Users can create, schedule and publish social media posts across Facebook, Instagram, Twitter, Linked In and Google My Business at once. They can schedule their Instagram posts to be automatically published as per requirement. Statusbrew allows businesses to include actionable insights into their engagement, audience demographic, paid campaigns and team performance. It also works as a collaboration tool and allows users to set up workflows to submit, review and help each other using advanced permissions and a flexible approval structure. Statusbrew uses enterprise-grade security including single sign-on, two-factor authentication and team activity logs along with GDPR compliance. show more
AgoraPulse pricing: Starts at $79.0. Offers Custom plan.
What is AgoraPulse and how does it work?
Agorapulse is a social media tool that helps you engage, publish content, listen, collaborate, and report. Agorapulse allows you to write, edit schedule and post all from within one platform. You can post and engage across multiple platforms from one place, including Twitter, Facebook, Instagram, LinkedIn, Google+ and YouTube. You can access all your content, comments, and messages from one place, meaning you can centralize and simplify notifications. Through this centralized dashboard, you can also review, assign, tag, and reply to tasks and messages. Agorapulse allows you to monitor all the conversations about your brand on social media so you can get a better idea of what customers are saying about you and what they think about your brand, as well as keeping tracks of hashtags and influencers. It also enables you to choose when you publish posts, and access these posts through your social content calendar. show more
Sprinklr pricing: Sprinklr Offers Custom plan.
What is Sprinklr and how does it work?
Sprinklr is a comprehensive customer experience management software, which helps enterprises advertise, market, engage, research their clients across 11 messaging channels, 23 social channels, SMS, emails and chat. Businesses get access to four different products to expand as per their needs. The integrated products include Modern Research, Modern Care, Modern Advertising and Marketing, besides Modern Engagement and Sales. 100+ brands from all around the globe depend on Sprinklr to generate epic customer experiences. The platform with its integrated Sprinklr Sandbox feature helps users by supporting their application lifecycle management and change monitoring facilities without interrupting daily customer care. An AI technology deployed by the platform is capable of making 5 billion predictions on a regular basis, enabling brands to make comparisons between their own products and the industry-leading Digital CXM benchmarks in real-time. Moreover, it is available in 38+ languages making business easy. show more
CoSchedule pricing: Starts at $29.0. Offers Custom plan.
What is CoSchedule and how does it work?
CoSchedule is a unique tool for marketing managers and reps to organize all their marketing efforts at a centralized location, enabling them to realize higher productivity, better projects timelines, and motivate teams. It is powered by a set of agile products that enable them to take up different functions. Users can subsequently realize global visibility for all their marketing campaigns with the help of a marketing calendar. The team resource planning tool enables managers to create weekly schedules for the entire team proactively. Hence, they can keep a tab on the progress of every team member and receive quick updates when tasks are completed or milestones are reached. Moreover, the Project Dashboard also allows them to publish directly from CoSchedule. Users can then manage, publish, monitor, and analyze the performance of entire campaigns. This brings their entire promotional workflow at a single centralized location and eliminates the need to use silos. show more
Sendible pricing: Starts at $25.0.
What is Sendible and how does it work?
Sendible is a dedicated tool for social media managers and digital agencies to ease their social media management initiatives for their clients. Agency teams can streamline the delivery of each campaign based on the targets and manage the activities of all clients from a single centralized dashboard. Features such as the Priority Inbox consolidates messages from different clients and teams while the content recommendation engine analyzes profiles to suggest the best content. And with the help of elegant reports, users can showcase their results accordingly. Managers even receive the ability to create workflows to approve content and work more productively as a team. The tool can connect with any social accounts on any platform, such as Facebook, Twitter, LinkedIn, Instagram, YouTube and more. Users can even directly post to platforms such as WordPress, Blogger, and Tumblr while receiving access to cloud platforms such as Canva, Google Drive, and Dropbox. show more
Plann pricing: Starts at $9.0. Offers Free-forever plan.
What is Plann and how does it work?
Plann is an Instagram planning, scheduling and analytics app. With Plann, users can schedule a time to post content on Instagram, and when the said time is reached, Plann sends a notification that reminds the user to post. Plann can handle multiple posts at a time and it has a drag and drop feature that allows users to customize their Instagram feed grid. Hashtags can be stored as sets for posts, themes, stories or Instagram campaigns – this ensures that the hashtags can be copied & pasted at crucial times. Plann also reports various data, like follower growth, engagement rates and higher conversions to sale. Competition analysis is also available to help users plan a strategy that keeps them ahead of the curve and weekly growth tips are provided. Plann can be shared across devices and it also supports team collaboration within the platform. Plann can be shared across different people and other individuals can be invited to contribute ideas. The app is suitable for bloggers, business owners, creatives and also social media influencers. show more
PromoRepublic pricing: Starts at $49.0. Offers Custom plan.
What is PromoRepublic and how does it work?
PromoRepublic, as a social media marketing software, helps brands secure local connections over social media to grow their business in real-time. The software is not only useful for small companies but also for marketing agencies, franchises and multinational brands. PromoRepublic stands out its user companies from the regular social media crowd and offers valuable content and conversations to reach a maximum number of clients. Users can utilise the software to generate and store editable content for social media and take help from the inbuilt AI to publish it at the right time. Users also get to manage local ads, monitor clients or locations and appear on top of the results within a specified region. The platform comes equipped with features like a social calendar, content organiser, ads manager, etc, enabling users to perform the best practices in social media marketing. Businesses can also find a set of more than 20 editable and reusable designs to create attractive content. show more
Loomly pricing: Starts at $26.0. Offers Custom plan.
What is Loomly and how does it work?
Loomly is an easy to use social media calendar software that integrates your workflow with social media. You’ll have access to all your calendars on your fingertips, thereby facilitating a smooth workflow. Helps in team collaboration as you get an instant notification when any team member comments or updates a content. Loomly has an exquisite feature which enables you to have a preview of what your post is going to look like. With Loomly, you don’t have to wait for an approval after posting the content, you can submit the post to your client and receive feedbacks as well. Loomly also helps you to measure your success rates by showing the reaction rates on your post. show more
eClincher pricing: Starts at $50.16.
What is eClincher and how does it work?
eClincher is an intuitive social media management platform for franchises, small & medium businesses, enterprises, agencies and even individuals. The platform can be integrated with any social media platform, such as Instagram, Facebook, Twitter, LinkedIn, Pinterest, YoutTube, Google My Business, TikTok, etc. eClincher helps to boost users' social media ROI and grow their reach. It comes with a dedicated team of experts who offer their valuable support to help users 24/7. The platform also continuously adds value and features to help the companies execute their strategy in a better way. Users can find all the required tools in one place to use the power of social media correctly for their business. eClincher provides a publisher and visual calendar to make a cross-network for social publishing, editing and filtering. With RSS Feeds, users can automate posting and set to publish the content in the future, when they could be busy, to keep the audience engaged. show more
ContentStudio pricing: Starts at $39.0. Offers Custom plan.
What is ContentStudio and how does it work?
ContentStudio is a content marketing solution that allows you to discover, publish and amplify content. To help you discover content, ContentStudio enables you to create topic feeds based on relevant search terms that you have pre-selected. This allows you to monitor content from both social media and the web in general, and get access to trending content before it even starts to trend. With ContentStudio’s content curation features, you can also share more relevant and engaging content that is more relevant to your audience. From this feed, you can select posts individually, or you can choose to automate this process by setting up rules to publish content based on your selected channels. This content can be annotated and scheduled to appear on a variety of social media and blogging channels at once, or staggered according to the different parameters of each channel. ContentStudio’s amplify features include the ability to recycle popular posts, as well as suggest hashtags. show more
Postcron pricing: Starts at $8.0.
What is Postcron and how does it work?
Postcron is a social media management tool that enables users to schedule posts on all leading social media platforms. These include Instagram, Facebook, Twitter, LinkedIn, and Pinterest. The tool then automatically posts the content at the stipulated date and time, all from a consolidated dashboard. Users can also save a lot of valuable time with the bulk upload feature that can post up to 1000 posts or tweets from an Excel file. Postcron can even safeguard the images against piracy by automatically adding watermarks to images and all posts. The tool places special attention on Instagram and allows posting on feeds or stories without notifications or reminders. This includes posting multiple simultaneous images via the carousel along with adding location to the posts. show more
MeetEdgar pricing: Starts at $24.91.
What is MeetEdgar and how does it work?
MeetEdgar is a social media marketing tool used to schedule and automates user content on platforms like Facebook, Twitter, Instagram, and LinkedIn. It can perform activities from writing posts for users to re-posting appropriate content. It is possible to import the content manually using bulk import and set-up an RSS feed to import blogs or articles automatically. The articles can be assigned to colour-coded categories according to user-defined needs. Social media managers can schedule their posts using just categories such as motivational quotes on Monday mornings and blog posts on Wednesday afternoons. The chrome extension can automatically generate pre-written social media posts directly from content and deliver them from the browser itself. Further features include A/B testing social messaging with variation analytics and click data. It is even possible to test different messages and gauge performance. MeetEdgar provides weekly email updates and users can shorten and track links using the tool. show more
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Let us first strengthen our understanding of what Social Media Management Software is. It is a software suite model or an application that allows you to effectively control your social media posts by engaging them via several communication mediums.
Social Media Management Software helps by controlling conversations over social media platforms, overlooking marketing strategies and campaigns, and evaluating your company’s social media presence.
Social Media Management Software allows you to connect all your social media platforms in one place, from where you can effectively analyze, manage, and control your social presence with the help of advanced features.
We all have our social media accounts that we manage every day. It is not that big of a deal, and you might be wondering, why would you need additional software to do that? For starters, having and managing a personal account and a business account are two different things. When it comes to business purposes, your account has strict goals— engaging, communicating, and gathering new customers. However, managing an account with these factors in mind is not as easy as it seems. With that in mind, here are a few other reasons why businesses need Social Media Management Software:
It is always better to have an account on more than one social platform. That way, you get a broader horizon, which gives you a more extensive reach and more potential customer engagement. However, having more than one social media account would need double the management trouble. But those things would not be a concern with Social Media Management Software as it provides one centralized dashboard for you to control all your social accounts.
When you have multiple social accounts, it is normal for you to receive tons of notifications every minute. But this also means that you can miss out on important matters. Of course, you cannot afford to make such a mistake. This is where Social Media Management Software can help you out tremendously. It helps you keep track of all your notifications, making you aware of the important matter so you never miss out on anything.
Social media platforms are a hub of customer-related information. The trends that they follow to their needs, feedback, preferences— social media platforms can provide you with information that can help you polish your services like none other. You can do with Social Media Management Software to gather this information, know the keywords, keep up with these trends, and get accurate leads on prospective customers.
As more and more businesses turn to social media for business aid, automated replies increase in number. Simply staying ‘active’ or posting several times in a day does not guarantee engagement. Businesses start missing out on real-time engagement that adds value to their services and brand image.
But, how can automated software help in increasing real-time engagement? The answer is simple— let Social Media Management Software handle all of the basic repetitive activities, and you can focus on engaging in more real-time communications.
While you are on your way to familiarizing yourself with Social Media Management Software, you should also know about the key features that it provides. Let’s take a look:
Automation is answering all our problems, and this Social Media Management Software feature easily tops them all. Whether you are online or not, the software will ensure that your scheduled posts are posted on time without needing any reminder.
One Social Media Management Software should be usable for all your accounts. It does not make any sense if you would require different software for each account. Therefore, one must feature that your preferred Social Media Management Software should have is adaptability.
Social media has this convenient option for in-app advertising. With that, marketing for your company becomes easier over social media platforms as well as running campaigns. Social Media Management Software allows you to manage the said ads and campaigns efficiently.
Social Media Management Software helps in regulating, observing, and analyzing the behavior of your followers. Thus, it can help you come up with relevant posts that will engage customer interactions.
As social media is prevalent in all industries, Social Media Management Software has many use cases. Let us take a look at a few of them:
As the marketing industry continuously depends on social media for promotion and marketing strategies, Social Media Management Software is the perfect business tool.
With the rising cafe and dining culture, the hospitality industry has turned to social media for promotions and attracting customers. Social Media Management Software, thus, plays an important role in this industry.
If there is an industry that uses social media platforms to its fullest, it is the fashion industry. That said, Social Media Management Software is actively used in this industry to regulate social media accounts.
We all know how social media platforms have active ad campaigns going on all around. The advertisement industry takes full advantage of the said scenario with strong aid from Social Media Management Software.
Lastly, the entertainment industry, too, has high engagement on social platforms. With Social Media Management Software, dealing with multiple accounts becomes easier for the industry.
Social Media Management Software helps improve customer experience by informing, engaging, and offering promotional discounts to all your followers.
Social media is a great platform for promoting brand image. With Social Media Management Software, you can effectively improve your company’s brand image.
Social Media Management Software can effectively help you manage your social media marketing campaigns and advertisements.
Social media is an excellent channel for revenue generation. Social Media Management Software can help you optimize those channels to bring about a boost in revenue generation.
Social Media Management Software provides you with unique analytics that allows you to be innovative to garner your customers’ attention.
If you are planning to purchase Social Media Management Software, here are a few things that you should keep in mind:
When it comes to social media accounts, you may have ten different ones on different platforms. But, does your Social Media Management Software recognize those platforms? Make sure that the software is compatible with different types of social media platforms.
Social Media Management Software is all about the analytics that they provide. Therefore, while you are making the purchase, make sure you go through its analytics.
Managing campaigns is a challenging yet essential task. Therefore, make sure that the software has enough facilities and features to make campaign management easier for you.
Managing social media accounts is already a big hassle. You would not want to complicate the process by getting Social Media Management Software whose interface is complex and difficult to use. Stick to software that has an easy user interface.
Therefore, that is all you need to know about Social Media Management Software. In today’s time, where social media platforms have such a prevalent presence all around us, the best you can do is adapt yourself to the changing scenarios and make the best out of them. With Social Media Management Software, that becomes a problem.
Hence, if you are ready to purchase Social Media Management Software, which is highly recommended, go by this guide to know all about Social Media Management Software and make the best out of your software.
SocialPilotAchieve social media marketing goals within a short time
SocialPilot pricing: Starts at $25.5.
What is SocialPilot and how does it work?
SocialPilot is a comprehensive social media marketing, scheduling and analytical tool that helps users accomplish their social media marketing goals in real-time. The platform lets its users monitor more than 50 profiles and helps them to schedule a single post multiple times across all available social networks. Social media performance management just gets easier with SocialPilot, and users can export all related data to generate a detailed PDF report in a single click. The inbuilt Social Inbox feature helps them respond to messages, comments and posts across all Facebook pages from a unified portal. Users can also rely on SocialPilot to collaborate with their teammates and make it mandatory to review each post before posting it on social media. This makes them share quality content for their audience. Moreover, an inbuilt calendar helps users visualise their social media strategies and monitor posts across multiple accounts. They can upload up to 500 posts at once. Other important features include URL shortening, browser extension, content curation, client management, visual support etc. show more