Home/Social Media Management Software
Updated on: November 18, 2019
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Social Media Management Software

In today’s world, where social media plays a vital role in people’s lives, a brand should use it as a tool to reach its potential customers and publicise its new product or a deal. A social media management software enables the brand to manage its operations on social media, from creating attractive content to scheduling posts to fit the events, from maintaining its regular presence in customer’s feed to keeping a check on your competitors performance.

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Hootsuite - Social Media Management Software : SaaSworthy.com
98%

Hootsuite

Highly collaborative social media manager
(4,972 Ratings)

Hootsuite is a popular social media management software that comes attractively stuffed with an array of collaboration features as well. The software contains collaboration features group calendars, cooperative writing, synchronous editing, content management, contact management, project... read more

Buffer - Social Media Management Software : SaaSworthy.com
96%

Buffer

No more buffering
(1,762 Ratings)

Buffer is an effective tool to manage more than one social media accounts through a single dashboard. You can also create posts and schedule them for future uploads. The feature of auto publishing helps to publish content as and when relevant. One added feature of Buffer helps you to create a queue... read more

Sprout Social - Social Media Management Software : SaaSworthy.com
88%

Sprout Social

A complete solution for customer enagagement
(184 Ratings)

Sprout Social is a social tool that manages, schedules, analyzes and publish content for brands on social channels. A methodological approach to Brands and customer engagement platform. Social CRM with integrated tools and targeted customers increases the productivity and enhances teamwork. It is... read more

Later - Social Media Management Software : SaaSworthy.com
86%

Later

Tool for Scheduling and Organising Instagram Posts
(19 Ratings)

Later is a marketing platform for Instagram that enables users to plan and schedule their posts. It also offers analytics to let users draw insights from their data and act accordingly. Users can even bulk schedule their Instagram posts, create weekly time slots and schedule their posts using... read more

Zoho Social - Social Media Management Software : SaaSworthy.com
85%

Zoho Social

Multi-featured social media manager
(503 Ratings)

Zoho Social is a cloud-based social media management software that is also available in SaaS version and can be run on many devices. The software helps users in monitoring multiple social media channels, doing multi account management and encourage multi-user collaboration too. Zoho Social offers... read more

Socialbakers - Social Media Management Software : SaaSworthy.com
84%

Socialbakers

An AI-powered Social Media and Digital Marketing Solution
(67 Ratings)

Socialbakers is an AI-enabled Social Media Marketing Suite. Engage your audience, and create the content. Measure and manage your Social Media to find the right influencers, optimize your budget, and benchmark your results from a single dashboard. Freelancers, Small, Medium, and Large companies... read more

Falcon.io - Social Media Management Software : SaaSworthy.com
84%

Falcon.io

A unique Social Media Marketing Solution
(429 Ratings)

Falcon.io software is a platform for every Social Media Marketer. Create posts for all your social networks in one collaborative content calendar. Listen, Engage, Publish, Advertise, Measure and build stronger connections with your Audience. Medium and Large companies make use of the software.

Tailwind - Social Media Management Software : SaaSworthy.com
84%

Tailwind

Smart Visual Marketing for Pinterest and Instagram
(41 Ratings)

Tailwind is a smart tool for social media managers that functions as an end-to-end solution for social media platforms such as Pinterest and Instagram. Users receive the ability to discover content, schedule posts, monitor conversations, amplify reach, and analyze results. With shortcut features... read more

CoSchedule - Social Media Management Software : SaaSworthy.com
82%

CoSchedule

Agile Marketing Products For Organized Marketing
(97 Ratings)

CoSchedule is a unique tool for marketing managers and reps to organize all their marketing efforts at a centralized location, enabling them to realize higher productivity, better projects timelines, and motivate teams. It is powered by a set of agile products that enable them to take up different... read more

AgoraPulse - Social Media Management Software : SaaSworthy.com
82%

AgoraPulse

Centralized social media management platform
(68 Ratings)

Agorapulse is a social media tool that helps you engage, publish content, listen, collaborate, and report. Agorapulse allows you to write, edit schedule and post all from within one platform. You can post and engage across multiple platforms from one place, including Twitter, Facebook, Instagram,... read more

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List of Social Media Management Software

PRODUCT NAME SW SCORE (OUT OF 100) AGGREGATED RATINGS (OUT OF 5)
98 3.8
96 3.8
88 4.4
86 4.4
85 4.5
84 4.2
84 4.1
84 4.6
82 4.4
82 4.5

Buyer's Guide on Social Media Management Software

Social media management, if done rightly, can boost your brand with minimal resources. While finalizing a software to manage your social media profiles, here are a few points that you should keep in mind.

Compatibility: An optimal social media management software must be compatible with various social media platforms like Facebook, Instagram, Twitter, etc. You would not want to be using different software for different platforms. Choose the one which is compatible with every social platform where you have followers.

Posts Scheduling: One of the most amazing features offered by the social media management software. It ensures that your posts get posted on your page even in your absence. Always choose software that lets you schedule a time when your posts will get automatically uploaded.

Know your Followers: To keep your followers happy and engaged, you need to post what they want to see. There are a number of software which monitors your followers and also their reaction on other posts. This helps in understanding their behavior and strategizing your content accordingly.

Advertising: For a social media management software to be extremely helpful, it must be capable of managing social advertising as well, along with managing your posts and campaigns. 

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Articles on Social Media Management Software

Top Alternatives
All marketing strategies include social media management because social media is the single largest... read more

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Download white papers and ebooks on Social Media Management Software View All Downloads

by Lithium
Social Customer Experience - What It Means, Why It Matters for Brands
This whitepaper provides with Information to learn how to drive real business outcomes with social customer experience....
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by Lithium
Eight Essentials for Managing Social at Scale
In this report, get the details on how Lithium Social Media Management enables your team to deliver excellent customer...
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by Hootsuite
The Social Business Report 2018
In March 2018, Hootsuite commissioned a global survey of social media decision makers from large financial services...
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by Hootsuite and GovLoop
The Social Government Benchmark Report 2018
This report analyzes the results of a survey of public-sector employees currently involved in social media strategy and...
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DOWNLOAD
by Hootsuite
The State of Social Media in Government in 2018
This White Paper explores the growing role of social media in government organizations. In this report, you’ll learn...
read more
DOWNLOAD

Questions on Social Media Management Software

ASK A QUESTION

Why should I buy a SMMS?

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Answered by Vikas Bhatnagar | 1 years ago

SMMS provides advantages like post scheduling and auto publishing, monitoring multiple social platforms and also multi-user collaboration.

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Are there any free social media management software?

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Answered by Tapati Jana | 1 years ago

No there are no free social media management software. Some of them, however, let you enjoy a free trial period.

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Can I use one SMMS for different social media sites?

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Answered by Anirudh Manju | 1 years ago

Usually one SMMS is compatible with different media sites but one should always check compatibility before buying.

 

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Is there any problems related to Social Media Management software?

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Answered by Deep Roy | 1 years ago

Apart from being expensive, SMMS don’t have spam filtering feature and also, if the accounts are not monitored properly, it creates a risk of loss of image for the brand.

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What is auto publishing?

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Answered by Diksha Dutta | 1 years ago

Auto publishing feature enables pre-scheduled posts to be published automatically by SMMS as and when required.

 

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How much does Social Media Management Software cost?

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Answered by Tajdar Kumari | 1 years ago

The price of a social media management software varies between $9 per month to a few thousands annually, depending on the features provided by the vendor.

 

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Can I measure the reach of my posts with SMMS?

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Answered by Irya Soni | 1 years ago

Yes, if performance tracking feature is present then SMMS displays all the reactions to your posts on various social media platforms.

 

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Do these software offer a free trial period?

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Answered by Varun Naran | 1 years ago

Yes, many do. And, it’s always better to buy a software after using it to check whether it fits your needs.

 

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The research is compiled using multiple sources, let us know of any feedback on feedback@saasworthy.com