In today’s world, where social media plays a vital role in people’s lives, a brand should use it as a tool to reach its potential customers and publicise its new product or a deal. A social media management software enables the brand to manage its operations on social media, from creating attractive content to scheduling posts to fit the events, from maintaining its regular presence in customer’s feed to keeping a check on your competitors performance.
Zoho Social is a cloud-based social media management software that is also available in SaaS version and can be run on many devices. The software helps users in monitoring multiple social media channels, doing multi account management and encourage multi-user collaboration too. Zoho Social offers... read more
Hootsuite is a popular social media management software that comes attractively stuffed with an array of collaboration features as well. The software contains collaboration features group calendars, cooperative writing, synchronous editing, content management, contact management, project... read more
Sprout Social is a social tool that manages, schedules, analyzes and publish content for brands on social channels. A methodological approach to Brands and customer engagement platform. Social CRM with integrated tools and targeted customers increases the productivity and enhances teamwork. It is... read more
Salesforce Social Studio is a Marketing Cloud software for optimizing effective Social Media Marketing with sales and service. Listen, engage, and publish posts and analyze conversations. Collect feedback and trends from customizable dashboards and turn social media into a digital focus group.... read more
Nowadays, Instagram is all the rage on the social media network, and Hopper HQ provides with all the tools required to manage social media marketing on Instagram. The best part about this software is that it is compatible with all popular mobile and desktop platforms, thus guaranteeing a hasslefree... read more
Later is a Social Media Marketing Platform for Instagram for planning and scheduling Instagram Posts. Drag & Drop tool for used for creating posts on Instagram and Auto Publish is available for Instagram business profiles. Organize photos and videos from your phone, desktop, Google Drive, or... read more
Buffer is an effective tool to manage more than one social media accounts through a single dashboard. You can also create posts and schedule them for future uploads. The feature of auto publishing helps to publish content as and when relevant. One added feature of Buffer helps you to create a queue... read more
Iconosquare is a planning and monitoring platform for a social network and works in particular with Instagram, and recently with Facebook. The social media management software (SMMS) was commissioned in 2011 under the name “Statigram.” Currently, more than 10 million subscribers use the... read more
Agorapulse is a social media tool that helps you engage, publish content, listen, collaborate, and report. Agorapulse allows you to write, edit schedule and post all from within one platform. You can post and engage across multiple platforms from one place, including Twitter, Facebook, Instagram,... read more
A simple tool for exposure to social media management. A customer engagement platform for simplified publishing and scheduling posts, visual calendar planning, and management of draft posts. Curative content and Auto Link Shortening plus is used to make social post-effective. A customer engagement... read more
| PRODUCT NAME | SW SCORE (OUT OF 100) | AGGREGATED RATINGS (OUT OF 5) |
|---|---|---|
|
|
98 | 4.6 |
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|
95 | 4.3 |
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|
85 | 4.4 |
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|
83 | 4.1 |
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82 | 4.6 |
|
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81 | 4.5 |
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81 | 4.5 |
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81 | 4.5 |
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|
79 | 4.6 |
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|
78 | 4.8 |
Social media management, if done rightly, can boost your brand with minimal resources. While finalizing a software to manage your social media profiles, here are a few points that you should keep in mind.
Compatibility: An optimal social media management software must be compatible with various social media platforms like Facebook, Instagram, Twitter, etc. You would not want to be using different software for different platforms. Choose the one which is compatible with every social platform where you have followers.
Posts Scheduling: One of the most amazing features offered by the social media management software. It ensures that your posts get posted on your page even in your absence. Always choose software that lets you schedule a time when your posts will get automatically uploaded.
Know your Followers: To keep your followers happy and engaged, you need to post what they want to see. There are a number of software which monitors your followers and also their reaction on other posts. This helps in understanding their behavior and strategizing your content accordingly.
Advertising: For a social media management software to be extremely helpful, it must be capable of managing social advertising as well, along with managing your posts and campaigns.
SMMS provides advantages like post scheduling and auto publishing, monitoring multiple social platforms and also multi-user collaboration.
Apart from being expensive, SMMS don’t have spam filtering feature and also, if the accounts are not monitored properly, it creates a risk of loss of image for the brand.
The price of a social media management software varies between $9 per month to a few thousands annually, depending on the features provided by the vendor.
No there are no free social media management software. Some of them, however, let you enjoy a free trial period.
Usually one SMMS is compatible with different media sites but one should always check compatibility before buying.
Yes, if performance tracking feature is present then SMMS displays all the reactions to your posts on various social media platforms.
Auto publishing feature enables pre-scheduled posts to be published automatically by SMMS as and when required.
Yes, many do. And, it’s always better to buy a software after using it to check whether it fits your needs.
