What is Landing Pages?

Landing pages are standalone web pages created for the purpose of promoting or advertising a marketing or advertising campaign. A landing page is a place where a visitor "lands" after clicking on a link in an email or advertising from Google, Bing, YouTube, Facebook, Instagram, Twitter, or other websites. Unlike web pages, which usually have several objectives and promote exploration, landing pages have a single objective, referred to as a call to action (or CTA).