Home/Marketing Automation Software/Klaviyo vs Customer.io
Updated on: February 4, 2023

Compare Klaviyo vs Customer.io

95% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
88% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
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95% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
88% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
Start Free Trial

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Klaviyo is a marketing automation software developed to help businesses of every size from entrepreneurs to iconic brands in building sales for their online businesses. It allows customers to deliver amazing user experiences across email and other channels. It helps businesses to have their own marketing strategies and information to share with their customers. The brand provides its customers with the best category segmentation and customization as well as pre-built automation and traffic generators; the company uses data science and analysis, one-click integration, and provides ROI-based reports. The brand also provides ads on Facebook and Instagram to attract more traffic. Klaviyo helps clients store all business data in the same system that provides them with an experience; they allow new experiments and business start-ups, and they allow existing companies to grow faster in a way that they can control and manage. The brand has a unique packaging calculation method. The brand has not specified a fixed amount of the plan, but instead creates a personalized plan based on the client's needs. ..read more

Customer.io is a comprehensive marketing platform that helps marketers to send data-driven emails, SMS, and push notifications. The platform’s RESTful API helps marketers create, update and delete customers from their database easily. It also enables users to add third-party integrations, such as Segment, Hull, mParticle, RudderStack, and more. With Customer.io, businesses can easily divide their audience into different segments and target a particular group of people as per their designed marketing strategy. Apart from the group, users can even separate an individual from the group and easily monitor their event-wise logs, attribution data, messages received by them, and more. The transactional API facility offered by the platform enables marketers to customize transactional messages in their own way. Customer.io can be used to send multichannel newsletters within customers’ timezones. Users can also monitor their message leaderboard, conduct active A/B tests, streamline metrics delivery, and segment memberships, all from a single dashboard. Apart from that, marketers also get to compare campaigns, newsletters, and other metrics with the help of detailed analytical reports offered by the same. ..read more


Analytics (ROI Tracking) ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue.

Campaign Segmentation A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty.

Channel Management It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible.

Email Drip Campaigns An email drip campaign helps you automatically send a series of emails at regular intervals.

Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email

Lead Management A systemized and organized way of managing all your leads and their conversation.

Lead Nurturing Timely following up with your leads in order to convert them into a prospective customer.

Lead Scoring Lets you manage your prospective leads by scoring them on the basis of their response.

Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them

Website Visitor Tracking This feature allows you to analyze and understand the behavior of your website visitors.


Access Monitoring

24/7 (Live rep)

Business Hours


Contact Number/Address

Boston, MA / (800) 338 1744

Portland, Oregon




Mobile - Android

Mobile - iOS

Mobile - Windows

Mobile - BlackBerry

Installed - Windows

Installed - Mac




Large Enterprises

Medium Business

Small Business


Pricing Model

Free Trial


One-time license



Quotation Based




  • Up to 250 contacts
  • 500 email sends
  • Email support
  • Best-in-class Segmentation and Personalization
  • Pre-built Automations and Flow Builder
  • Data Science and Analytics
  • Unlimited A/B Testing
  • One-click integrations
  • ROI-based reporting
  • Facebook and Instagram advertising

Based upon the Number of Contacts, the pricing plan varies.



  • Up to 50 SMS contacts
  • Up to 150 SMS or 50 MMS sends
  • Email support
  • Toll-Free Number
  • Hassle-free setup
  • Automatic consent management
  • Month-to-month pricing
  • Fast, powerful personalization
  • Built-in revenue attribution

Based upon the Number of SMS Contacts, the pricing plan varies.

Email and SMS


  • Up to 250 contacts
  • 500 email sends
  • Up to 50 SMS contacts
  • Up to 150 SMS or 50 MMS sends
  • Email support
  • Manage all messaging from a single screen
  • Understand ROI of each channel
  • Communicate on every customer’s preferred channel

Based upon the Contacts and Email Sends, the pricing plan varies.

View Price Page
$150 /Month

Up to 12,000 profiles. Additional profiles are charged monthly.

Basic includes everything you need to start sending messages to your customers.


  • Send Unlimited Emails
  • Send SMS, Push, and Webhooks
  • Track Unlimited Events and Attributes
  • User Roles & Permissions
  • Technical Support
$995 /Month

Premium includes all basic features plus a dedicated Customer Success Manager, deliverability control, and more.


  • 90-day Onboarding Program
  • Dedicated Customer Success Manager
  • Premium Technical Support
  • Managed Deliverability
  • HIPAA Compliance
  • Access to Professional Services
View Price Page


Klaviyo Screenshots
View 3 screenshot(s)
Customer.io Screenshots
View 2 screenshot(s)


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