Klaviyo vs Customer.io Comparison

Remove All ADD PRODUCT Klaviyo Customer.io	95% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove Klaviyo Marketing Automation Software (1538 Ratings)	88% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove Customer.io Marketing Automation Software (254 Ratings)
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ADD PRODUCT	95% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove Klaviyo Marketing Automation Software (1538 Ratings)	88% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove Customer.io Marketing Automation Software (254 Ratings)
Start Free Trial	Start Free Trial

Overview

Summary

Klaviyo is a marketing automation software developed to help businesses of every size from entrepreneurs to iconic brands in building sales for their online businesses. It allows customers to deliver amazing user experiences across email and other channels. It helps businesses to have their own marketing strategies and information to share with their customers. The brand provides its customers with the best category segmentation and customization as well as pre-built automation and traffic generators; the company uses data science and analysis, one-click integration, and provides ROI-based reports. The brand also provides ads on Facebook and Instagram to attract more traffic. Klaviyo helps clients store all business data in the same system that provides them with an experience; they allow new experiments and business start-ups, and they allow existing companies to grow faster in a way that they can control and manage. The brand has a unique packaging calculation method. The brand has not specified a fixed amount of the plan, but instead creates a personalized plan based on the client's needs. ..read more

Customer.io is a comprehensive marketing platform that helps marketers to send data-driven emails, SMS, and push notifications. The platform’s RESTful API helps marketers create, update and delete customers from their database easily. It also enables users to add third-party integrations, such as Segment, Hull, mParticle, RudderStack, and more. With Customer.io, businesses can easily divide their audience into different segments and target a particular group of people as per their designed marketing strategy. Apart from the group, users can even separate an individual from the group and easily monitor their event-wise logs, attribution data, messages received by them, and more. The transactional API facility offered by the platform enables marketers to customize transactional messages in their own way. Customer.io can be used to send multichannel newsletters within customers’ timezones. Users can also monitor their message leaderboard, conduct active A/B tests, streamline metrics delivery, and segment memberships, all from a single dashboard. Apart from that, marketers also get to compare campaigns, newsletters, and other metrics with the help of detailed analytical reports offered by the same. ..read more

Features

Analytics (ROI Tracking) ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue.
Campaign Segmentation A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty.
Channel Management It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible.
Email Drip Campaigns An email drip campaign helps you automatically send a series of emails at regular intervals.
Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email
Lead Management A systemized and organized way of managing all your leads and their conversation.
Lead Nurturing Timely following up with your leads in order to convert them into a prospective customer.
Lead Scoring Lets you manage your prospective leads by scoring them on the basis of their response.
Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them
Website Visitor Tracking This feature allows you to analyze and understand the behavior of your website visitors.

TECHNICAL DETAILS

Access Monitoring
24/7 (Live rep)
Business Hours
Online

Contact Number/Address

Boston, MA / (800) 338 1744

Portland, Oregon

API

Deployment
SaaS/Web/Cloud
Mobile - Android
Mobile - iOS
Mobile - Windows
Mobile - BlackBerry
Installed - Windows
Installed - Mac

Customers
Individuals
Freelancers
Large Enterprises
Medium Business
Small Business

Pricing

Pricing Model
Free Trial
Freemium
One-time license
Open-source
Subscription
Quotation Based

Plans
	Email Free Features Up to 250 contacts 500 email sends Email support Best-in-class Segmentation and Personalization Pre-built Automations and Flow Builder Data Science and Analytics Unlimited A/B Testing One-click integrations ROI-based reporting Facebook and Instagram advertising Based upon the Number of Contacts, the pricing plan varies. SMS Free Features Up to 50 SMS contacts Up to 150 SMS or 50 MMS sends Email support Toll-Free Number Hassle-free setup Automatic consent management Month-to-month pricing Fast, powerful personalization Built-in revenue attribution Based upon the Number of SMS Contacts, the pricing plan varies. Email and SMS Free Features Up to 250 contacts 500 email sends Up to 50 SMS contacts Up to 150 SMS or 50 MMS sends Email support Manage all messaging from a single screen Understand ROI of each channel Communicate on every customer’s preferred channel Based upon the Contacts and Email Sends, the pricing plan varies. View Price Page	Basic $150 /Month Up to 12,000 profiles. Additional profiles are charged monthly. Basic includes everything you need to start sending messages to your customers. Features Send Unlimited Emails Send SMS, Push, and Webhooks Track Unlimited Events and Attributes User Roles & Permissions Technical Support Premium $995 /Month Premium includes all basic features plus a dedicated Customer Success Manager, deliverability control, and more. Features 90-day Onboarding Program Dedicated Customer Success Manager Premium Technical Support Managed Deliverability HIPAA Compliance Access to Professional Services View Price Page