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Updated on: April 16, 2021
What is Amplitude ?
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94% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Amplitude

World’s leading mobile analytics platform.
(588 Ratings) Write Review

It is an efficient mobile analytics tool which will help you to maximize your mobile business. It provides cross-platform analytics to analyze user behaviours across web and mobile platforms. This software has real-time analytics tools that will help you to discover data insights quickly. It has funnel analysis feature, using which you can easily find drop offs and can increase your conversion rate. It also has behaviour cohort analysis using which you can measure the impact caused by different user behaviours. In this software, you can visualize all the possible user conversion paths in your application by using its path finder feature.

Amplitude Features Show All Features

Amplitude Technical details

Support Online Customer Type Large Enterprises Medium Business Small Business
API NA Location / Phone Number San Francisco, CA
Deployment SaaS/Web/Cloud Category Mobile Analytics Software

Amplitude Pricing

Pricing ModelFreemium , Quotation Based
Free
Free

Free Plan Features

  • Core Analytics
  • Real-time, cross-platform user data
  • Beautiful custom dashboards for collaboration
  • Seamless integrations and data export
  • Security you can count on
  • Designed for discussions
  • Unlimited data history and user accounts
  • Up to 10 million user actions per month
  • Upgrade path to custom data volume plans
Growth and Enterprise
Custom

Join Microsoft, PayPal, Twitter and more.

  • Powerful Behavioral Reports
  • Pathfinder, Lifecycle, Personas
  • Engagement Matrix
  • Compass, Microscope, Email Reports
  • A/B Testing Analysis
  • Behavioral Cohorting
  • Dedicated Customer Success
  • Implementation support
  • Advanced security and compliance
  • Custom data volume
  • Custom SLAs and packages
  • 100 plus features right out of the box

Contact the vendor for customized pricing.

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Amplitude FAQs

Amplitude is Mobile Analytics Software. Amplitude offers the following functionalities:

  • Funnel Analysis
  • Cohort Analysis
  • Retention Tracking
  • Revenue Tracking
  • Event Tracking

Learn more about Amplitude features.

Amplitude offers a Free Plan with limited features. They also offer an Enterprise Plan for their product.

Learn more about Amplitude pricing.

Yes, Amplitude offers a free plan.

Learn more about Amplitude pricing.

No, Amplitude does not provide API.

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Amplitude Reviews

OVERALL RATING
4.4
Based on 588 Rating(s)
Rating Distribution
  • 69.5 %
  • 27.9 %
  • 1.6 %
  • 1 %
  • 0 %
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Daniel TSource : g2crowd.com
(Reviewed on 01 December 2020)
"Simple and easy to share"

What do you like best?

Its so easy to quickly get high level insight into events when you're put on the spot and want to grab some data

What do you dislike?

Organising charts is difficult, cant find a good way to arrange dashboards

What problems are you solving with the product? What benefits have you realized?

We use Amplitude in IOS apps to get real-time data from our users

...more
bernardita sSource : g2crowd.com
(Reviewed on 01 December 2020)
"Great experience and super usefull to understand you user behaviors"

What do you like best?

Cohort analisis

Compas

Understanding user behavior in your plataform

What do you dislike?

Static cohort analysis. And I would like more tutorials to use amplitude at its top potencial

Recommendations to others considering the product:

If you are part of an acceleration program you may have amplitude pro for free

What problems are you solving with the product? What benefits have you realized?

Understanding paths, ways to conversion, a/b yes analysis

...more
Bruno MSource : g2crowd.com
(Reviewed on 26 November 2020)
"Amplitude is a must to analyze funnels, define user cohorts and understand your business"

What do you like best?

How easy it is to set funnels based on Events. It is really important that you set all the events in a proper way, once you have done that, it works very fluent.

In addition, the way we have combined Amplitude with other tools like AppsFlyer, Segment or Braze has made this combination great to analyze our business and take data driven decsions.

Another great feature is being able to share funnels with users outside of Amplitude, it makes it quite unique and easy to share.

What do you dislike?

1. Main problem is that sometimes it goes very slow, it takes time to load the charts and becomes a little annoying

2. Another thing to improve is that they go from a purely Free Plan to a pretty expensive one. It would be great to have something in the middle.

3. It would be great an integration with Google Data Studio so that you can have the best of the two worlds

Recommendations to others considering the product:

Amplitude has a free plan to start testing it. I have only used it for Mobile apps and provides you in detail information about what's happening. If you don't have the time to setup funnels or analyze and you only need to analyze volume there are other tools like Google Analytics that does that work very easily.

Amplitude requires you to be methodic on the instrumentation and spending time learning and iterating

What problems are you solving with the product? What benefits have you realized?

1. Main one we did was understanding our OnBoarding. We have a Mobile App and in two months after integrating Amplitude we went from a very long OnBoarding with 5% Conversion Rate to a 40% conversion rate. We saw clearly the drop-offs steps we put the focus on fixing those and once we did we had an ok OnBoarding conversion. Once you have cohorts it allows you segmenting your users to enhance engagement.

2. Provide visibility to the company so that they can all see what's happening

...more
Audric SSource : g2crowd.com
(Reviewed on 25 November 2020)
"A very complete and performant Analytics tool"

What do you like best?

Amplitude gives us a great understanding of how our users are using our platform. It's very easy to integrate into our apps, and very easy to use and read and understand data off.

I particularly like the release timeline feature, and how it enables us to see all of our mobile app updates shown in the charts we plot, which makes it easy to see how a particular update may have impacted some of our KPIs. On top of that, it can also function as an internal documentation tool, to list all of the updates we've done, with which changes, and how they've impacted our main metrics each time.

What do you dislike?

As an Amplitude user, I can't really pinpoint something that I really dislike about it.

A couple of things that may be improved:

- I regularly switch from one project to the other, between our production project and our sandbox one, and sometimes I end up making charts on the wrong project without realizing.

- Between all the platform's features, my team spaces, and my dashboards, I sometimes feel like there are a lot of things on the screen, and it can lead to spending some time trying to find what I'm looking for, if I don't remember the name of the feature / dashboard / etc...

Recommendations to others considering the product:

Nothing specific comes to mind.

What problems are you solving with the product? What benefits have you realized?

I'm mainly using Amplitude to do the following:

- Monitor the main metrics of my mobile apps: KPIs, new users, retention, etc...

- Create dashboards used to report those metrics to stakeholders.

- Investigate how users interact with each of the features we release.

- Investigate on who our users are, by using user properties.

- I can analyze the results of an A/B test too, by using an user property to split users into different groups

- I can trace the journey of specific users, which can a great help when debugging something in my app.

- I keep track of all the events I have added into my app and easily find which ones are not sent anymore.

- I use it as a source of truth for each release we do, and how they've impacted our metrics.

...more
Avish JSource : g2crowd.com
(Reviewed on 25 November 2020)
"Best in the business"

What do you like best?

The UX part - I had been using Clevertap for a year and thought that I was good in analytics as I can see downloads a load of files from there and can do amazing analysis all the time, spending more than a day sometimes. With Amplitude I actually got to know how better it can be, I always thought in Clevertap that there is a scope in this product and I think I can see that the Amplitude was that scope.

Best products I feel are those where you don't have to think much and can get habitual with less usage and Amplitude is built in the best possible way for me

What do you dislike?

Downloading files, not sure why I feel this. But I feel that downloading data can be made a bit easier. It is similar to the other products I think, but still subconsciously I feel that there should be a better way to download the data or a spreadsheet type of an option in the product itself to check out graphs of retention, downloads, frequency at one place in a bunch of cohorts

What problems are you solving with the product? What benefits have you realized?

Everything related to analytics of the current product I am working at

...more
Hakan SSource : g2crowd.com
(Reviewed on 25 November 2020)
"Amplitude offers much better service than I expected."

What do you like best?

It is very good to see the in-app behavior of each user separately. Analyzes prepared to see the behavior of all users or a certain segment meet all your needs

What do you dislike?

Insight Add-On (Alert Mechanism) is paid.

What problems are you solving with the product? What benefits have you realized?

-We have seen which module users use more in the application.

-We understood our mistakes faster.

...more
Alfredo RSource : g2crowd.com
(Reviewed on 24 November 2020)
"Excellent tool. Easy to setup and very versatile"

What do you like best?

DIY reports and dashboards

Easy to setup

Your data is on your control

What do you dislike?

Behavioral analytics could have a free tier option

What problems are you solving with the product? What benefits have you realized?

I use it to track users interaction with mobile app and web app

...more
Olga BSource : g2crowd.com
(Reviewed on 24 November 2020)
"Versatile analytics tool"

What do you like best?

Amplitude has a range of features that may be used by a large company as well as a small startup. You can use it for complex analysis, and at the same time to quickly create a simple chart to check your hypothesis. As a startup, we appreciated their yearly scholarship. It helped us to get valuable insights from the usage of our app. Also, we understood how to use Amplitude, what we need and what we need at this point but will definitely need in the future.

What do you dislike?

The interface is kinda hard to pick up quickly, needed about 1,5 months just to understand features.

What problems are you solving with the product? What benefits have you realized?

We are looking at the usage of our app to understand the key features. Also, we track the usage of new features after releases to find out what users like and what they do not like.

...more
Bahar USource : g2crowd.com
(Reviewed on 24 November 2020)
"It is the first time that I use such an analytical tool, yet it is user friendly and understandable"

What do you like best?

Being able to create cohorts as I want and to investigate that user cohort's behaviors. There are times that we see some users don't behave the way we want them to. Thanks to Amplitude, I create a cohort from users who had successfully gone through a selected funnel, I analyze what are the drivers for it and what are the paths they are taking. Finally, it helps me to shape other users experience towards that.

What do you dislike?

I wish there were more suggestion regarding best practices of amplitude when trying to create a structure for whole company and funnels. As a junior product manager who is new to this role in a start-up, sometimes it is really hard to find your way out and create a whole new structure/system. It would be nice to have some tips regarding this issue.

What problems are you solving with the product? What benefits have you realized?

We are trying to optimize our user funnels, improve conversion rates and understand why our users drop-off from the funnel. Amplitude helps enormously while doing that. We already took some steps and have seen some improvements in the funnels. I also can decide which users group to have user interview with, with which users we need to communicate more etc. Moreover, user look-up feature is amazing for me, because sometimes I try to solve why a certain user had a crash on his/her app thanks to this. I assess a specific user's path by following the events triggered (even with specific parameters) and I see what was the step that caused that bug/crash.

...more
Ramon WSource : g2crowd.com
(Reviewed on 24 November 2020)
"Best product analytics for startups"

What do you like best?

The amplitude has excellent documentation. The extension helps the development team to test events and verify that everything is adequate.

The ease of navigation and the creation of reports is also very nice.

And especially the easy access for startups helps a lot!

What do you dislike?

Retention analysis is still confusing. I also miss a greater relationship with visiting specific pages. A page flow is a nice feature that I miss a lot.

I am also dissatisfied with the targeting options. I believe that you can evolve these options a lot.

Regarding the team space, I think this feature is badly explored. I find its use confusing and basically I prefer to use only dashboards. Besides the team space, i feel that the release timeline is a little explored feature.

I believe that it should be possible to compare results from different versions of the same app. It is only signaled the day that the version went up, but not the entire period that version X was available.

Version-based comparison would be really useful.

Recommendations to others considering the product:

The user look-up very well, as it helps a lot in the operation of the app.

Also use the google chrome extension. It always helps a lot to check for flaws in the events sent.

What problems are you solving with the product? What benefits have you realized?

I use amplitude mainly to understand how is the behavior and use of users of my product.

The main benefits I see are in relation to the easy creation of funnels and charts to analyze revenue, acquisition and other funnels.

Exporting data via CSV helps a lot to create customized reports and today I use it a lot.

In addition to analyzing user behavior, today amplitude helps a lot as a form of user usage log. In many situations our operation team uses breadth to understand the process of a specific user.

...more
Read All Reviews

Videos on Amplitude

Amplitude Screenshots

Amplitude Analytics Demo - Pathfinder
Amplitude Analytics Demo - Track Conversions with Funnel Analysis
Amplitude Analytics Demo - Define custom Behavioral Cohorts
Amplitude Analytics Demo - Personas - Discover clusters of similar users
Amplitude Analytics Demo - Custom Dashboards
Amplitude screenshot: Amplitude's dashboard gives an overview of various metrics, including users by country, retention, and new users
Amplitude screenshot: Amplitude shows user activity in real time
Amplitude screenshot: Any data point on a graph in Amplitude can be zoomed into to show the users or actions making up that data point
Amplitude screenshot: Amplitude visualizes aggregated user paths through apps
Amplitude screenshot: Funnels in Amplitude display conversion rates and can be used to identify points in processes at which users are dropping out
Amplitude screenshot: Amplitude enables the segmenting of events by different properties
Amplitude screenshot: Segments can be compared across multiple groups by metric in Amplitude
Amplitude screenshot: Amplitude allows for the comparison of segments by totals, percentages, averages, and more
Amplitude screenshot: Multiple user properties can be displayed or hidden in Amplitude
Amplitude screenshot: Amplitude allows for the creation of custom user cohorts for comparisons
Amplitude screenshot: User retention over multiple different time periods can be visualized in Amplitude
Amplitude Analytics Demo - Pathfinder
Amplitude Analytics Demo - Pathfinder
Amplitude Analytics Demo - Track Conversions with Funnel Analysis
Amplitude Analytics Demo - Define custom Behavioral Cohorts
Amplitude Analytics Demo - Personas - Discover clusters of similar users
Amplitude Analytics Demo - Custom Dashboards
Amplitude screenshot: Amplitude's dashboard gives an overview of various metrics, including users by country, retention, and new users
Amplitude screenshot: Amplitude shows user activity in real time
Amplitude screenshot: Any data point on a graph in Amplitude can be zoomed into to show the users or actions making up that data point
Amplitude screenshot: Amplitude visualizes aggregated user paths through apps
Amplitude screenshot: Funnels in Amplitude display conversion rates and can be used to identify points in processes at which users are dropping out
Amplitude screenshot: Amplitude enables the segmenting of events by different properties
Amplitude screenshot: Segments can be compared across multiple groups by metric in Amplitude
Amplitude screenshot: Amplitude allows for the comparison of segments by totals, percentages, averages, and more
Amplitude screenshot: Multiple user properties can be displayed or hidden in Amplitude
Amplitude screenshot: Amplitude allows for the creation of custom user cohorts for comparisons
Amplitude screenshot: User retention over multiple different time periods can be visualized in Amplitude