Home/Mobile Analytics Software/Amplitude
Updated on: February 17, 2019
Amplitude Overview
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Amplitude

World’s leading mobile analytics platform.
★★★★★
★★★★★
(104 Ratings) Write Review

It is an efficient mobile analytics tool which will help you to maximize your mobile business. It provides cross-platform analytics to analyze user behaviours across web and mobile platforms. This software has real-time analytics tools that will help you to discover data insights quickly. It has funnel analysis feature, using which you can easily find drop offs and can increase your conversion rate. It also has behaviour cohort analysis using which you can measure the impact caused by different user behaviours. In this software, you can visualize all the possible user conversion paths in your application by using its path finder feature.

Amplitude Features Show All Features

Amplitude Technical details

Support Online Customer Type Large Enterprises Medium Business Small Business
API NA Contact San Francisco, CA
Deployment SaaS/Web/Cloud Category Mobile Analytics Software

Amplitude Pricing

Pricing ModelFreemium , Quotation Based
How much does Amplitude cost ?
Amplitude offers a Free Plan with limited features. They also offer an Enterprise Plan for their product.
Free
Free

Free Plan Features

  • Core Analytics
  • Real-time, cross-platform user data
  • Beautiful custom dashboards for collaboration
  • Seamless integrations and data export
  • Security you can count on
  • Designed for discussions
  • Unlimited data history and user accounts
  • Up to 10 million user actions per month
  • Upgrade path to custom data volume plans
Growth and Enterprise
Custom

Join Microsoft, PayPal, Twitter and more.

  • Powerful Behavioral Reports
  • Pathfinder, Lifecycle, Personas
  • Engagement Matrix
  • Compass, Microscope, Email Reports
  • A/B Testing Analysis
  • Behavioral Cohorting
  • Dedicated Customer Success
  • Implementation support
  • Advanced security and compliance
  • Custom data volume
  • Custom SLAs and packages
  • 100 plus features right out of the box

Contact the vendor for customized pricing.

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Amplitude Reviews

OVERALL RATING
4.4
Based on 104 Rating(s)
Rating Distribution
  • 89
  • 10
  • 4
  • 1
  • 0
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Verified ReviewerSource : capterra.com
★★★★★
★★★★★
(Reviewed on 01 February 2019)
An easy to use analytics dashboard for all members of your product team

Pros: As a designer, I find Amplitude to be the easiest analysis tool that we have available on my team. My favourite feature is the ability to string together analytics in order to get a sense of how users flow through various parts of the product. I mainly use amplitude in an exploratory way when embarking on redesigning or optimising features in product. However other team members produce great dashboards for each experience that we ship, and these are easy to navigate, manipulate and even remix into new queries.

Cons: I don't really have any problems with Amplitude. Sometimes I wish that it would upskill my ability to form complex queries, however that is asking a lot of the software - given I am probably not their core target audience (Design team).

Overall: Easy and insightful tool that allows teams to communicate or discover their impact on user behaviours or success metrics.

...more
Verified ReviewerSource : capterra.com
★★★★★
★★★★★
(Reviewed on 09 January 2019)
Great for basic analytics

Pros: Amplitude did a great job at simplifying the UX/UI experiences. They have a great feature set if you're looking for basic analytics on both mobile and desktop platforms.

Cons: Amplitude doesn't seem to get as complex into tracking as other tools on the market. However, if you're still in POC stages, it's well worth it.

...more
Source : g2crowd.com
★★★★★
★★★★★
(Reviewed on 17 December 2018)
"Amplitude - best in class user centric analytics"

What do you like best?

Where do I start? I've been through KISSmetrics and Mixpanel in the last 5 years, and Amplitude is hands down the leader in the space. The base UI for modeling and displaying data is great, you can pull people from throughout the organization into Amplitude and it will not be confusing for them. Best in class retention metrics too, tell Amplitude what 'winning' looks like, and it will tell you what types of customers fit that model.

They have a very generous free product, give it a try. If you are starting out, I would recommend integrating Amplitude through Segment.

What do you dislike?

Hard to find a dislike here. It's possible to get lost in some of the deeper functionality. But overall, it's great.

What business problems are you solving with the product? What benefits have you realized?

Wanted one central, events based analytical tool that can measure our customer journey from end to end.

...more
Verified ReviewerSource : capterra.com
★★★★★
★★★★★
(Reviewed on 12 December 2018)
Great free tool for b2b

Pros: We have a b2b software and our usage is very low based on total number of users. This means the tool is completely free for us to use. The functionalities are very worthwhile compared to paid tools like Mixpanel and Heap.

Cons: You do have to spend some time setting this up and instrumenting all the events. It can also be a little bit difficult for new users to pick it up, but I haven't had a problem figuring it out and getting value out of it.

...more
Verified ReviewerSource : capterra.com
★★★★★
★★★★★
(Reviewed on 05 December 2018)
Most powerful analytics tool on the market

Pros: I love being able to create charts and dashboards that give me insight into the apps we build. I am given detailed views into the events, cohorts, and a multitude of other attributes of our app.

Cons: Not a fault of the software, but I've had to read the helpful documentation several times to understand calculations.

...more
Verified ReviewerSource : capterra.com
★★★★★
★★★★★
(Reviewed on 05 December 2018)
Data analysis made easy

Pros: Amplitude allows users with little to no experience in data management and analysis to create useful artifacts to extract useful information from raw data. It is quite simple to create and maintain reports on user engagement or funnel analysis.

Cons: When data is combined from multiple sources, it can be tricky to ensure that all those platforms are aligned and properly joined together.

...more
Source : g2crowd.com
★★★★★
★★★★★
(Reviewed on 24 November 2018)
"Great tool. But hard to keep engagement"

What do you like best?

I like how it is able to give high level metrics. It provides details on number of users using the software, how often they have clicked etc. And that helps me provide stats to my stakeholders on the product usage. Qualtrics surveys needed to understand what features were driving usage and therefore retention and what they could do to improve it. An in-house built solution could not deliver on providing these insights. Amplitude was very helpful to get these insights for my team and I. I understand what makes users tick, and am able to rapidly release better product experiences.

What do you dislike?

I have two issues.

1. It does not get granular enough. Does not show me the deep dive metrics that I can see to understand the why.

2. It is not engaging. It should have a better way to let me know when there are anomalies in my data.

3. While the pre-built reports are super useful in helping teams produce the industry-standard types of reports on engagements and funnel analysis, the process of customizing a view feels rather confusing.

Recommendations to others considering the product

Great software. Try it out!

What business problems are you solving with the product? What benefits have you realized?

I use this to understand how often a product is used, the type of users and customers using the product and what features are not used as much as expected. That allows me to prioritize on the product roadmap.

...more
Eddy O.Source : capterra.com
★★★★★
★★★★★
(Reviewed on 22 November 2018)
Get insights to your users

Pros: Easy report builder, highly flexible and easy on the eyes

Cons: Can be challenging to set up depending on your stack, steep learning curve

...more
Verified ReviewerSource : capterra.com
★★★★★
★★★★★
(Reviewed on 16 November 2018)
Amplitude is the analytics platform to use if you are serious about understanding your users

Pros: * Easy to implement

* A very generous free tier

* Easy to create reports, dashboards and to dissect your data using multiple dimensions

* Integrates well with multi-platform applications

* Behavioural Cohorts, though expensive, offer key insights that help you understand exactly which are your best users and what makes them stick around

* Great tools for understanding and interpreting your data on the paid plans

Cons: * Expensive paid plans

* Not much else, we implement Amplitude in any new product we release

...more
Source : g2crowd.com
★★★★★
★★★★★
(Reviewed on 25 October 2018)
"Amplitude makes data analytics simple to pull for non-technical people"

What do you like best?

I love that the software feels approachable for people who don't have previous experience doing data analytics. As a product manager, using data to make decisions is increasingly important and often times, learning this new skill can be intimidating. I appreciate that Amplitude feels like a tool that non-analysts can understand.

What do you dislike?

While the pre-built reports are super useful in helping teams produce the industry-standard types of reports on engagements and funnel analysis, the process of customizing a view feels rather confusing. I appreciate the help text in the info bubbles and the pages with definitions but I wish there were training videos I could access online to help with customization.

What business problems are you solving with the product? What benefits have you realized?

We are solving the problem of understanding what our customers want to use our app for and how we can drive more meaningful engagement.

...more
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Videos on Amplitude Youtube Official Channel

Amplitude Screenshots

Amplitude Analytics Demo - Pathfinder
Amplitude Analytics Demo - Track Conversions with Funnel Analysis
Amplitude Analytics Demo - Define custom Behavioral Cohorts
Amplitude Analytics Demo - Personas - Discover clusters of similar users
Amplitude Analytics Demo - Custom Dashboards
Amplitude screenshot: Amplitude's dashboard gives an overview of various metrics, including users by country, retention, and new users
Amplitude screenshot: Amplitude shows user activity in real time
Amplitude screenshot: Any data point on a graph in Amplitude can be zoomed into to show the users or actions making up that data point
Amplitude screenshot: Amplitude visualizes aggregated user paths through apps
Amplitude screenshot: Funnels in Amplitude display conversion rates and can be used to identify points in processes at which users are dropping out
Amplitude screenshot: Amplitude enables the segmenting of events by different properties
Amplitude screenshot: Segments can be compared across multiple groups by metric in Amplitude
Amplitude screenshot: Amplitude allows for the comparison of segments by totals, percentages, averages, and more
Amplitude screenshot: Multiple user properties can be displayed or hidden in Amplitude
Amplitude screenshot: Amplitude allows for the creation of custom user cohorts for comparisons
Amplitude screenshot: User retention over multiple different time periods can be visualized in Amplitude
Amplitude Analytics Demo - Pathfinder
Amplitude Analytics Demo - Pathfinder
Amplitude Analytics Demo - Track Conversions with Funnel Analysis
Amplitude Analytics Demo - Define custom Behavioral Cohorts
Amplitude Analytics Demo - Personas - Discover clusters of similar users
Amplitude Analytics Demo - Custom Dashboards
Amplitude screenshot: Amplitude's dashboard gives an overview of various metrics, including users by country, retention, and new users
Amplitude screenshot: Amplitude shows user activity in real time
Amplitude screenshot: Any data point on a graph in Amplitude can be zoomed into to show the users or actions making up that data point
Amplitude screenshot: Amplitude visualizes aggregated user paths through apps
Amplitude screenshot: Funnels in Amplitude display conversion rates and can be used to identify points in processes at which users are dropping out
Amplitude screenshot: Amplitude enables the segmenting of events by different properties
Amplitude screenshot: Segments can be compared across multiple groups by metric in Amplitude
Amplitude screenshot: Amplitude allows for the comparison of segments by totals, percentages, averages, and more
Amplitude screenshot: Multiple user properties can be displayed or hidden in Amplitude
Amplitude screenshot: Amplitude allows for the creation of custom user cohorts for comparisons
Amplitude screenshot: User retention over multiple different time periods can be visualized in Amplitude

Amplitude Awards

Questions on Amplitude

ASK A QUESTION

Which is the best mobile analytics software in terms of performance?

D
Answered by Dulal Shah | 9 months ago

Amplitude is the best software in terms of performance.

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Disclaimer

The research is compiled using multiple sources, let us know of any feedback on feedback@saasworthy.com