Home/Mobile Analytics Software/Amplitude
Updated on: June 18, 2019
What is Amplitude ?
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Amplitude

World’s leading mobile analytics platform.
★★★★★
★★★★★
(123 Ratings) Write Review

It is an efficient mobile analytics tool which will help you to maximize your mobile business. It provides cross-platform analytics to analyze user behaviours across web and mobile platforms. This software has real-time analytics tools that will help you to discover data insights quickly. It has funnel analysis feature, using which you can easily find drop offs and can increase your conversion rate. It also has behaviour cohort analysis using which you can measure the impact caused by different user behaviours. In this software, you can visualize all the possible user conversion paths in your application by using its path finder feature.

Amplitude Features Show All Features

Amplitude Technical details

Support Online Customer Type Large Enterprises Medium Business Small Business
API NA Contact San Francisco, CA
Deployment SaaS/Web/Cloud Category Mobile Analytics Software

Amplitude Pricing

Pricing ModelFreemium , Quotation Based
How much does Amplitude cost ?
Amplitude offers a Free Plan with limited features. They also offer an Enterprise Plan for their product.
Free
Free

Free Plan Features

  • Core Analytics
  • Real-time, cross-platform user data
  • Beautiful custom dashboards for collaboration
  • Seamless integrations and data export
  • Security you can count on
  • Designed for discussions
  • Unlimited data history and user accounts
  • Up to 10 million user actions per month
  • Upgrade path to custom data volume plans
Growth and Enterprise
Custom

Join Microsoft, PayPal, Twitter and more.

  • Powerful Behavioral Reports
  • Pathfinder, Lifecycle, Personas
  • Engagement Matrix
  • Compass, Microscope, Email Reports
  • A/B Testing Analysis
  • Behavioral Cohorting
  • Dedicated Customer Success
  • Implementation support
  • Advanced security and compliance
  • Custom data volume
  • Custom SLAs and packages
  • 100 plus features right out of the box

Contact the vendor for customized pricing.

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Amplitude Reviews

OVERALL RATING
4.4
Based on 123 Rating(s)
Rating Distribution
  • 106
  • 11
  • 5
  • 1
  • 0
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Source : g2crowd.com
★★★★★
★★★★★
(Reviewed on 14 June 2019)
"great real time analytics"

What do you like best?

- Truly real-time

- Allows sending personal user data to glue accounts together.

What do you dislike?

Default code snippet requires some tweaks for us, as well as an interface for pushing events to Amplitude. I wish they would have just settings for setting it up on their server side, without modifications of the website's code.

What problems are you solving with the product? What benefits have you realized?

Investigating user experiences for a particular group of users(for example, what's common about customers people who stopped using our product)

...more
Source : g2crowd.com
★★★★★
★★★★★
(Reviewed on 07 June 2019)
"Intuitive and easy-to-use tool"

What do you like best?

It is a software for data analysis, easy to use, it is simple to manage information and perform all business-related work. Implementing it is simple, with an intuitive and complete interface, where the collaboration and the development of the database is quickly integrated.

What do you dislike?

Sometimes I think that the tracking option needs more improvement and advanced tools, Amplitude does not seem to improve this tool yet, and some of the work I do requires more tracking options.

Recommendations to others considering the product:

It is a tool with multiple functions that allows you to advance your work in big steps, I recommend it.

What problems are you solving with the product? What benefits have you realized?

It is an ideal database, it allows me to store information coming from different applications, all this to unify it and create reports, statistics and studies that allow me to develop and streamline my work. Facilitates project management in all respects, taking as a fundamental basis the automation of information that in all respects contributes to increasing the quality of our product and the services we offer.

...more
Aleksandar M.Source : capterra.com
★★★★★
★★★★★
(Reviewed on 06 June 2019)
Easy to use app for a non expert data analyst

Pros: Amplitude has very clean and easy to use user interface, which makes data analytics looks so easy. It offers customizable visualizations that are very useful as reporting tools. Now we don't have to switch platforms to check our IOS or Android app reviews separately, it is one platform to rule them all.

Cons: So far I haven't found any issues or blockers that I can specify here, my overall experience has been prety Ok.

Overall: We use Amplitude for keeping track of our SEO analysis, IOS, and Android app reviews, as well as consumer acquisition.

...more
Source : g2crowd.com
★★★★★
★★★★★
(Reviewed on 29 May 2019)
"Powerful product analytics for digging in or telling the larger story through data"

What do you like best?

Amplitude can help you cut your data in a lot of ways but it doesn't feel immensely overwhelming (i mean this as a positive). All powerful data products for business have a learning curve. I also like how Amplitude has focused on helping you tell a story with your data via their Notebook ability.

What do you dislike?

Mainly that its capabilities are so immense that you have to spend time practicing and playing with data. It isn't so relevant when not your data because you don't care. So the best way to learn is having real questions.

You also will need to know your event schema and that's always hard when you aren't helping to define it and joining and existing team. Not Amplitude's fault however.

Recommendations to others considering the product:

You have to try it to see if it will work for you. It's very powerful but like all tools that require investment in setup you really need to be thoughtful about maintaining the events become the inputs to know what's going on with your users in your product!

What problems are you solving with the product? What benefits have you realized?

Understanding how users move through a product. How many activate or do a behavior. What segment does a given behavior of interest. From digging into one user to troubleshoot to telling a story with analytic visuals and commentary.

...more
Source : g2crowd.com
★★★★★
★★★★★
(Reviewed on 12 May 2019)
"great personalized analytics"

What do you like best?

Perfect addition for Google Analytics as it allows to link data to personal user accounts.

What do you dislike?

A bit too complicated login system with custom login URL for each company.

Recommendations to others considering the product:

It has a free plan, with most needed basic features, so you may try and see if your project will benefit from Amplitude.

What problems are you solving with the product? What benefits have you realized?

Tracking particular users and better gluing data between devices for the same user.

...more
Jenelle H.Source : capterra.com
★★★★★
★★★★★
(Reviewed on 07 May 2019)
Best Data Tool We've Ever Used

Pros: SO easy to implement - I have a minor background in front end, and found it incredibly easy to build custom events and tie them to our products. It was virtually seamless to tie together a marketing site to our product, so we were quickly able to begin building a full picture of a user's journey from website through signup to onboarding. The help articles provided everything I needed to get up and running, I never needed to contact support about anything!

Cons: The only issue I have found so far has to do with UTM tagging. It could just be me, but it seems like Amplitude does not auto tag utm's for things like Search / organic / referral in the way that Google Analytics does. It's difficult to get a picture of referral sources, but I can get to the answer through a little bit of hacky work with the user properties for referring domain.

Overall: So incredibly happy. We have used assorted data tools over the years, but nothing has been as easy or clear as Amplitude. Amplitude is now replacing three separate data tools we used to have to manually tie together to build a data picture.

...more
Source : g2crowd.com
★★★★★
★★★★★
(Reviewed on 20 April 2019)
"Amplitude is key for us to measure the effectiveness of our product"

What do you like best?

The charting and graphing capabilities of Amplitude are fantastic. I never feel as though I don't have the visualization that I need. The cohort capabilities are helpful because I can upload a CSV or do a cohort based on the product data that we have. The dashboards available make it easy to organize our charts. It also helps that "saving over" what someone else has done is near impossible.

What do you dislike?

I wish the color customization was something that either they had or was easier.

Recommendations to others considering the product:

Amplitude is the best product I have used for software product specific reporting. If your team has set up your events in the proper way then there is a ton data you can uncover. Sometimes there are things within the tool that I didn't know existed and they end up providing us with the insight we wouldn't otherwise have. This just allows us to serve our customers and users better because we know what they want and use.

What problems are you solving with the product? What benefits have you realized?

We need Amplitude to determine the product retention we have as well as do testing to see if changes or experiments are working. The data is huge in eliminating the assumptions that generally come with product decisions.

...more
Matt K.Source : capterra.com
★★★★★
★★★★★
(Reviewed on 18 April 2019)
Product Insight Tool that is as good as how YOU set it up

Pros: - Features are centered around industry-standard metrics

- Customer onboarding great

- Great visual, leading to higher perception of value for presentation

Cons: - relys on the users to setup the event data, which could be cumberson

- cookie-cutter, not really customizable in its insights

...more
Source : g2crowd.com
★★★★★
★★★★★
(Reviewed on 18 April 2019)
"Expand the vision of your analytics"

What do you like best?

The data always have to be analyzed to obtain metrics and reports that serve to improve the activity in a company. The great thing about Amplitude Analytics is that it is a tool for novices, you do not need to have a very extensive knowledge in data and information analysis, as it guides you through the process and shows you which elements you should check, which are the most important and you break down the information in detail.

The comparison between different data sets is also essential. When you have many products if you have a tool that allows you to see how both have worked and see where each of them is best, it helps you in the future when you sell new products to improve the areas where they have gone wrong.

This ability to compare several elements also gives you clearer data about the strength and weakness of each section.

What do you dislike?

Customizing a report is somewhat complex at the beginning and is quite important, since with the personalization you generate an adaptation to your own needs. After a time of reading and checking things we were able to adapt the customized reports, but I think they could facilitate the process in future updates.

Recommendations to others considering the product:

Get detailed information about everything that happens in your company, with your products, with your advertising and in general any movement of information that occurs within your organization is what you can get if you use Amplitude Analytics.

If you want your company to grow and also improve several business areas, especially those dedicated to sales and advertising, this software can be a breakthrough that drives both your company and your business image, since you can learn to better manage data obtained.

What problems are you solving with the product? What benefits have you realized?

By being able to integrate and join several data from third-party applications within Amplitude Analytics, what we achieve in our company is that we have a multitude of data in one place. As we have all these data integrated into a single system, it is much easier to check the metrics, make reports, analyze the details ... It gives us many facilities so that we can have a more global and at the same time more detailed vision of our business , our product and also our sales.

In addition to facilitating the process, with the information we have obtained over time we have also made changes in our sales and advertising system, obtaining more profitability in our company.

...more
Verified ReviewerSource : capterra.com
★★★★★
★★★★★
(Reviewed on 09 April 2019)
Very good analytics platform

Pros: I've used this for about 2 years and it is very feature rich with a lot of functionality and options to show and analyse the data.

Cons: Having much options and features bring a problem where sometimes simple things are a little bit complicated.

...more
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Videos on Amplitude Youtube Official Channel

Amplitude Screenshots

Amplitude Analytics Demo - Pathfinder
Amplitude Analytics Demo - Track Conversions with Funnel Analysis
Amplitude Analytics Demo - Define custom Behavioral Cohorts
Amplitude Analytics Demo - Personas - Discover clusters of similar users
Amplitude Analytics Demo - Custom Dashboards
Amplitude screenshot: Amplitude's dashboard gives an overview of various metrics, including users by country, retention, and new users
Amplitude screenshot: Amplitude shows user activity in real time
Amplitude screenshot: Any data point on a graph in Amplitude can be zoomed into to show the users or actions making up that data point
Amplitude screenshot: Amplitude visualizes aggregated user paths through apps
Amplitude screenshot: Funnels in Amplitude display conversion rates and can be used to identify points in processes at which users are dropping out
Amplitude screenshot: Amplitude enables the segmenting of events by different properties
Amplitude screenshot: Segments can be compared across multiple groups by metric in Amplitude
Amplitude screenshot: Amplitude allows for the comparison of segments by totals, percentages, averages, and more
Amplitude screenshot: Multiple user properties can be displayed or hidden in Amplitude
Amplitude screenshot: Amplitude allows for the creation of custom user cohorts for comparisons
Amplitude screenshot: User retention over multiple different time periods can be visualized in Amplitude
Amplitude Analytics Demo - Pathfinder
Amplitude Analytics Demo - Pathfinder
Amplitude Analytics Demo - Track Conversions with Funnel Analysis
Amplitude Analytics Demo - Define custom Behavioral Cohorts
Amplitude Analytics Demo - Personas - Discover clusters of similar users
Amplitude Analytics Demo - Custom Dashboards
Amplitude screenshot: Amplitude's dashboard gives an overview of various metrics, including users by country, retention, and new users
Amplitude screenshot: Amplitude shows user activity in real time
Amplitude screenshot: Any data point on a graph in Amplitude can be zoomed into to show the users or actions making up that data point
Amplitude screenshot: Amplitude visualizes aggregated user paths through apps
Amplitude screenshot: Funnels in Amplitude display conversion rates and can be used to identify points in processes at which users are dropping out
Amplitude screenshot: Amplitude enables the segmenting of events by different properties
Amplitude screenshot: Segments can be compared across multiple groups by metric in Amplitude
Amplitude screenshot: Amplitude allows for the comparison of segments by totals, percentages, averages, and more
Amplitude screenshot: Multiple user properties can be displayed or hidden in Amplitude
Amplitude screenshot: Amplitude allows for the creation of custom user cohorts for comparisons
Amplitude screenshot: User retention over multiple different time periods can be visualized in Amplitude

Amplitude Awards

Questions on Amplitude

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Which is the best mobile analytics software in terms of performance?

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Answered by Dulal Shah | 1 years ago

Amplitude is the best software in terms of performance.

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