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Updated on: August 26, 2019
What is Amplitude ?
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Amplitude

World’s leading mobile analytics platform.
(126 Ratings) Write Review

It is an efficient mobile analytics tool which will help you to maximize your mobile business. It provides cross-platform analytics to analyze user behaviours across web and mobile platforms. This software has real-time analytics tools that will help you to discover data insights quickly. It has funnel analysis feature, using which you can easily find drop offs and can increase your conversion rate. It also has behaviour cohort analysis using which you can measure the impact caused by different user behaviours. In this software, you can visualize all the possible user conversion paths in your application by using its path finder feature.

Amplitude Features Show All Features

Amplitude Technical details

Support Online Customer Type Large Enterprises Medium Business Small Business
API NA Contact San Francisco, CA
Deployment SaaS/Web/Cloud Category Mobile Analytics Software

Amplitude Pricing

Pricing ModelFreemium , Quotation Based
How much does Amplitude cost ?
Amplitude offers a Free Plan with limited features. They also offer an Enterprise Plan for their product.
Free
Free

Free Plan Features

  • Core Analytics
  • Real-time, cross-platform user data
  • Beautiful custom dashboards for collaboration
  • Seamless integrations and data export
  • Security you can count on
  • Designed for discussions
  • Unlimited data history and user accounts
  • Up to 10 million user actions per month
  • Upgrade path to custom data volume plans
Growth and Enterprise
Custom

Join Microsoft, PayPal, Twitter and more.

  • Powerful Behavioral Reports
  • Pathfinder, Lifecycle, Personas
  • Engagement Matrix
  • Compass, Microscope, Email Reports
  • A/B Testing Analysis
  • Behavioral Cohorting
  • Dedicated Customer Success
  • Implementation support
  • Advanced security and compliance
  • Custom data volume
  • Custom SLAs and packages
  • 100 plus features right out of the box

Contact the vendor for customized pricing.

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Amplitude Reviews

OVERALL RATING
4.4
Based on 126 Rating(s)
Rating Distribution
  • 109
  • 11
  • 5
  • 1
  • 0
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Source : g2crowd.com
(Reviewed on 07 July 2019)
"Easy to use Analytics tool"

What do you like best?

Amplitude Analytics is a great tool for keeping track of your customer data, it has a clean and easy to use user interface. The best thing is that it doesn't require any analytical skills, and lets you perform all kinds of analysis with the ease of just clicking a button.

What do you dislike?

Managing and tracking a funnel of data is easy, although when you need to break it down by customers, you can not do it, and it offers little insight.

What problems are you solving with the product? What benefits have you realized?

We use Amplitude Analytics mainly for tracking the funnels of customers coming in and out through our platform, as well as the ratings of our apps.

...more
Source : g2crowd.com
(Reviewed on 13 June 2019)
"great real time analytics"

What do you like best?

- Truly real-time

- Allows sending personal user data to glue accounts together.

What do you dislike?

Default code snippet requires some tweaks for us, as well as an interface for pushing events to Amplitude. I wish they would have just settings for setting it up on their server side, without modifications of the website's code.

What problems are you solving with the product? What benefits have you realized?

Investigating user experiences for a particular group of users(for example, what's common about customers people who stopped using our product)

...more
Source : g2crowd.com
(Reviewed on 06 June 2019)
"Intuitive and easy-to-use tool"

What do you like best?

It is a software for data analysis, easy to use, it is simple to manage information and perform all business-related work. Implementing it is simple, with an intuitive and complete interface, where the collaboration and the development of the database is quickly integrated.

What do you dislike?

Sometimes I think that the tracking option needs more improvement and advanced tools, Amplitude does not seem to improve this tool yet, and some of the work I do requires more tracking options.

Recommendations to others considering the product:

It is a tool with multiple functions that allows you to advance your work in big steps, I recommend it.

What problems are you solving with the product? What benefits have you realized?

It is an ideal database, it allows me to store information coming from different applications, all this to unify it and create reports, statistics and studies that allow me to develop and streamline my work. Facilitates project management in all respects, taking as a fundamental basis the automation of information that in all respects contributes to increasing the quality of our product and the services we offer.

...more
Source : g2crowd.com
(Reviewed on 28 May 2019)
"Powerful product analytics for digging in or telling the larger story through data"

What do you like best?

Amplitude can help you cut your data in a lot of ways but it doesn't feel immensely overwhelming (i mean this as a positive). All powerful data products for business have a learning curve. I also like how Amplitude has focused on helping you tell a story with your data via their Notebook ability.

What do you dislike?

Mainly that its capabilities are so immense that you have to spend time practicing and playing with data. It isn't so relevant when not your data because you don't care. So the best way to learn is having real questions.

You also will need to know your event schema and that's always hard when you aren't helping to define it and joining and existing team. Not Amplitude's fault however.

Recommendations to others considering the product:

You have to try it to see if it will work for you. It's very powerful but like all tools that require investment in setup you really need to be thoughtful about maintaining the events become the inputs to know what's going on with your users in your product!

What problems are you solving with the product? What benefits have you realized?

Understanding how users move through a product. How many activate or do a behavior. What segment does a given behavior of interest. From digging into one user to troubleshoot to telling a story with analytic visuals and commentary.

...more
Source : g2crowd.com
(Reviewed on 11 May 2019)
"great personalized analytics"

What do you like best?

Perfect addition for Google Analytics as it allows to link data to personal user accounts.

What do you dislike?

A bit too complicated login system with custom login URL for each company.

Recommendations to others considering the product:

It has a free plan, with most needed basic features, so you may try and see if your project will benefit from Amplitude.

What problems are you solving with the product? What benefits have you realized?

Tracking particular users and better gluing data between devices for the same user.

...more
Source : g2crowd.com
(Reviewed on 19 April 2019)
"Amplitude is key for us to measure the effectiveness of our product"

What do you like best?

The charting and graphing capabilities of Amplitude are fantastic. I never feel as though I don't have the visualization that I need. The cohort capabilities are helpful because I can upload a CSV or do a cohort based on the product data that we have. The dashboards available make it easy to organize our charts. It also helps that "saving over" what someone else has done is near impossible.

What do you dislike?

I wish the color customization was something that either they had or was easier.

Recommendations to others considering the product:

Amplitude is the best product I have used for software product specific reporting. If your team has set up your events in the proper way then there is a ton data you can uncover. Sometimes there are things within the tool that I didn't know existed and they end up providing us with the insight we wouldn't otherwise have. This just allows us to serve our customers and users better because we know what they want and use.

What problems are you solving with the product? What benefits have you realized?

We need Amplitude to determine the product retention we have as well as do testing to see if changes or experiments are working. The data is huge in eliminating the assumptions that generally come with product decisions.

...more
Source : g2crowd.com
(Reviewed on 17 April 2019)
"Expand the vision of your analytics"

What do you like best?

The data always have to be analyzed to obtain metrics and reports that serve to improve the activity in a company. The great thing about Amplitude Analytics is that it is a tool for novices, you do not need to have a very extensive knowledge in data and information analysis, as it guides you through the process and shows you which elements you should check, which are the most important and you break down the information in detail.

The comparison between different data sets is also essential. When you have many products if you have a tool that allows you to see how both have worked and see where each of them is best, it helps you in the future when you sell new products to improve the areas where they have gone wrong.

This ability to compare several elements also gives you clearer data about the strength and weakness of each section.

What do you dislike?

Customizing a report is somewhat complex at the beginning and is quite important, since with the personalization you generate an adaptation to your own needs. After a time of reading and checking things we were able to adapt the customized reports, but I think they could facilitate the process in future updates.

Recommendations to others considering the product:

Get detailed information about everything that happens in your company, with your products, with your advertising and in general any movement of information that occurs within your organization is what you can get if you use Amplitude Analytics.

If you want your company to grow and also improve several business areas, especially those dedicated to sales and advertising, this software can be a breakthrough that drives both your company and your business image, since you can learn to better manage data obtained.

What problems are you solving with the product? What benefits have you realized?

By being able to integrate and join several data from third-party applications within Amplitude Analytics, what we achieve in our company is that we have a multitude of data in one place. As we have all these data integrated into a single system, it is much easier to check the metrics, make reports, analyze the details ... It gives us many facilities so that we can have a more global and at the same time more detailed vision of our business , our product and also our sales.

In addition to facilitating the process, with the information we have obtained over time we have also made changes in our sales and advertising system, obtaining more profitability in our company.

...more
Source : g2crowd.com
(Reviewed on 29 March 2019)
"This is the best analytics software our team ever could've imagined"

What do you like best?

It's easy to create, share, edit, and sort charts. I've never found myself wanting a feature that isn't there already - it's an amazingly well-built product.

What do you dislike?

No complaints on my end. Every time I've been wondering about something, support team has been responsive and solved all complaints.

Recommendations to others considering the product

When it comes to mobile app analytics, this is the best product in the game. Amazing features and excellent support.

What business problems are you solving with the product? What benefits have you realized?

Amplitude helps our company track all of our vital KPIs.

...more
Source : g2crowd.com
(Reviewed on 19 March 2019)
"Love it"

What do you like best?

Everything: cool customization, nice interface, easy setup

What do you dislike?

1) Very expensive premium plans;

2) I can't make funnels like "see picture -> like picture" broken down by picture_id present as a parameter in both events

What business problems are you solving with the product? What benefits have you realized?

Advanced features analysis. The main benefit is that Amplitude works much faster then its competitors and in most cases has better customization

...more
Source : g2crowd.com
(Reviewed on 01 March 2019)
"Nice but expensive"

What do you like best?

Ability to build a lot of breakdowns, download user id's

What do you dislike?

Price - it's very expensive; can't see all charts in one place

What business problems are you solving with the product? What benefits have you realized?

Analytics for mobile apps; best analytical tool so far

...more
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Videos on Amplitude Youtube Official Channel

Amplitude Screenshots

Amplitude Analytics Demo - Pathfinder
Amplitude Analytics Demo - Track Conversions with Funnel Analysis
Amplitude Analytics Demo - Define custom Behavioral Cohorts
Amplitude Analytics Demo - Personas - Discover clusters of similar users
Amplitude Analytics Demo - Custom Dashboards
Amplitude screenshot: Amplitude's dashboard gives an overview of various metrics, including users by country, retention, and new users
Amplitude screenshot: Amplitude shows user activity in real time
Amplitude screenshot: Any data point on a graph in Amplitude can be zoomed into to show the users or actions making up that data point
Amplitude screenshot: Amplitude visualizes aggregated user paths through apps
Amplitude screenshot: Funnels in Amplitude display conversion rates and can be used to identify points in processes at which users are dropping out
Amplitude screenshot: Amplitude enables the segmenting of events by different properties
Amplitude screenshot: Segments can be compared across multiple groups by metric in Amplitude
Amplitude screenshot: Amplitude allows for the comparison of segments by totals, percentages, averages, and more
Amplitude screenshot: Multiple user properties can be displayed or hidden in Amplitude
Amplitude screenshot: Amplitude allows for the creation of custom user cohorts for comparisons
Amplitude screenshot: User retention over multiple different time periods can be visualized in Amplitude
Amplitude Analytics Demo - Pathfinder
Amplitude Analytics Demo - Pathfinder
Amplitude Analytics Demo - Track Conversions with Funnel Analysis
Amplitude Analytics Demo - Define custom Behavioral Cohorts
Amplitude Analytics Demo - Personas - Discover clusters of similar users
Amplitude Analytics Demo - Custom Dashboards
Amplitude screenshot: Amplitude's dashboard gives an overview of various metrics, including users by country, retention, and new users
Amplitude screenshot: Amplitude shows user activity in real time
Amplitude screenshot: Any data point on a graph in Amplitude can be zoomed into to show the users or actions making up that data point
Amplitude screenshot: Amplitude visualizes aggregated user paths through apps
Amplitude screenshot: Funnels in Amplitude display conversion rates and can be used to identify points in processes at which users are dropping out
Amplitude screenshot: Amplitude enables the segmenting of events by different properties
Amplitude screenshot: Segments can be compared across multiple groups by metric in Amplitude
Amplitude screenshot: Amplitude allows for the comparison of segments by totals, percentages, averages, and more
Amplitude screenshot: Multiple user properties can be displayed or hidden in Amplitude
Amplitude screenshot: Amplitude allows for the creation of custom user cohorts for comparisons
Amplitude screenshot: User retention over multiple different time periods can be visualized in Amplitude

Amplitude Awards