Home/Mobile Analytics Software/Amplitude
Updated on: April 18, 2019
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Amplitude

World’s leading mobile analytics platform.
★★★★★
★★★★★
(114 Ratings) Write Review

It is an efficient mobile analytics tool which will help you to maximize your mobile business. It provides cross-platform analytics to analyze user behaviours across web and mobile platforms. This software has real-time analytics tools that will help you to discover data insights quickly. It has funnel analysis feature, using which you can easily find drop offs and can increase your conversion rate. It also has behaviour cohort analysis using which you can measure the impact caused by different user behaviours. In this software, you can visualize all the possible user conversion paths in your application by using its path finder feature.

Amplitude Features Show All Features

Amplitude Technical details

Support Online Customer Type Large Enterprises Medium Business Small Business
API NA Contact San Francisco, CA
Deployment SaaS/Web/Cloud Category Mobile Analytics Software

Amplitude Pricing

Pricing ModelFreemium , Quotation Based
How much does Amplitude cost ?
Amplitude offers a Free Plan with limited features. They also offer an Enterprise Plan for their product.
Free
Free

Free Plan Features

  • Core Analytics
  • Real-time, cross-platform user data
  • Beautiful custom dashboards for collaboration
  • Seamless integrations and data export
  • Security you can count on
  • Designed for discussions
  • Unlimited data history and user accounts
  • Up to 10 million user actions per month
  • Upgrade path to custom data volume plans
Growth and Enterprise
Custom

Join Microsoft, PayPal, Twitter and more.

  • Powerful Behavioral Reports
  • Pathfinder, Lifecycle, Personas
  • Engagement Matrix
  • Compass, Microscope, Email Reports
  • A/B Testing Analysis
  • Behavioral Cohorting
  • Dedicated Customer Success
  • Implementation support
  • Advanced security and compliance
  • Custom data volume
  • Custom SLAs and packages
  • 100 plus features right out of the box

Contact the vendor for customized pricing.

Screenshot of the Vendor Pricing Page
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Amplitude Reviews

OVERALL RATING
4.4
Based on 114 Rating(s)
Rating Distribution
  • 97
  • 11
  • 5
  • 1
  • 0
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Verified ReviewerSource : capterra.com
★★★★★
★★★★★
(Reviewed on 09 April 2019)
Very good analytics platform

Pros: I've used this for about 2 years and it is very feature rich with a lot of functionality and options to show and analyse the data.

Cons: Having much options and features bring a problem where sometimes simple things are a little bit complicated.

...more
Source : g2crowd.com
★★★★★
★★★★★
(Reviewed on 30 March 2019)
"This is the best analytics software our team ever could've imagined"

What do you like best?

It's easy to create, share, edit, and sort charts. I've never found myself wanting a feature that isn't there already - it's an amazingly well-built product.

What do you dislike?

No complaints on my end. Every time I've been wondering about something, support team has been responsive and solved all complaints.

Recommendations to others considering the product

When it comes to mobile app analytics, this is the best product in the game. Amazing features and excellent support.

What business problems are you solving with the product? What benefits have you realized?

Amplitude helps our company track all of our vital KPIs.

...more
Source : g2crowd.com
★★★★★
★★★★★
(Reviewed on 20 March 2019)
"Love it"

What do you like best?

Everything: cool customization, nice interface, easy setup

What do you dislike?

1) Very expensive premium plans;

2) I can't make funnels like "see picture -> like picture" broken down by picture_id present as a parameter in both events

What business problems are you solving with the product? What benefits have you realized?

Advanced features analysis. The main benefit is that Amplitude works much faster then its competitors and in most cases has better customization

...more
Source : g2crowd.com
★★★★★
★★★★★
(Reviewed on 02 March 2019)
"Nice but expensive"

What do you like best?

Ability to build a lot of breakdowns, download user id's

What do you dislike?

Price - it's very expensive; can't see all charts in one place

What business problems are you solving with the product? What benefits have you realized?

Analytics for mobile apps; best analytical tool so far

...more
Meet S.Source : capterra.com
★★★★★
★★★★★
(Reviewed on 01 March 2019)
The Free Plan is Perfect

Pros: Unlike Mixpanel, this is built for product analysts who want to go deeper into the product. The retention curves and customer journeys are unmatched. If you are more technical than an average marketer, this is the product for you.

Cons: The pricing after the free plan expires is unreasonably high. But the free plan is sufficient for an early stage company.

Overall: I am very happy. It has become an irreplaceable part of our Analytics repertoire.

...more
Source : g2crowd.com
★★★★★
★★★★★
(Reviewed on 16 February 2019)
"Perfect non-anonymous analytics for small businesses"

What do you like best?

Very generous free tier. Nice chart design. A lot of ways and tools to analyze the data I get. Ability to track individual users separately and see their paths.

What do you dislike?

Complicated to setup (have to have some programming skills even to track even page views correctly. A bit unintuitive interface

Recommendations to others considering the product

If you have a developer in your team and some time to get used to the interface, it will definitely worth it!

What business problems are you solving with the product? What benefits have you realized?

Analyzing and optimizing funnel (including AB tests), tracking retention, analyzing channels of traffic and it's profitability.

...more
Anonymous ReviewerSource : getapp.com
★★★★★
★★★★★
(Reviewed on 05 February 2019)
Great product for analytics

Thanks to Amplitude you can dig really deep into your data. Can be used in to measure both sales and customer success metrics. Can't imagine a project without it.

Pros
Thanks to Amplitude you can dig really deep into your data. Can be used in to measure both sales and customer success metrics. Can't imagine a project without it.

Cons
It is quite complicate to implement and require a tech knowledge to create and pass events. Also not very intuitive at the start.

Rating breakdown

Ease of use
Features

Likelihood to recommend: 9/10

...more
Verified ReviewerSource : capterra.com
★★★★★
★★★★★
(Reviewed on 01 February 2019)
An easy to use analytics dashboard for all members of your product team

Pros: As a designer, I find Amplitude to be the easiest analysis tool that we have available on my team. My favourite feature is the ability to string together analytics in order to get a sense of how users flow through various parts of the product. I mainly use amplitude in an exploratory way when embarking on redesigning or optimising features in product. However other team members produce great dashboards for each experience that we ship, and these are easy to navigate, manipulate and even remix into new queries.

Cons: I don't really have any problems with Amplitude. Sometimes I wish that it would upskill my ability to form complex queries, however that is asking a lot of the software - given I am probably not their core target audience (Design team).

Overall: Easy and insightful tool that allows teams to communicate or discover their impact on user behaviours or success metrics.

...more
Verified ReviewerSource : capterra.com
★★★★★
★★★★★
(Reviewed on 09 January 2019)
Great for basic analytics

Pros: Amplitude did a great job at simplifying the UX/UI experiences. They have a great feature set if you're looking for basic analytics on both mobile and desktop platforms.

Cons: Amplitude doesn't seem to get as complex into tracking as other tools on the market. However, if you're still in POC stages, it's well worth it.

...more
Source : g2crowd.com
★★★★★
★★★★★
(Reviewed on 17 December 2018)
"Amplitude - best in class user centric analytics"

What do you like best?

Where do I start? I've been through KISSmetrics and Mixpanel in the last 5 years, and Amplitude is hands down the leader in the space. The base UI for modeling and displaying data is great, you can pull people from throughout the organization into Amplitude and it will not be confusing for them. Best in class retention metrics too, tell Amplitude what 'winning' looks like, and it will tell you what types of customers fit that model.

They have a very generous free product, give it a try. If you are starting out, I would recommend integrating Amplitude through Segment.

What do you dislike?

Hard to find a dislike here. It's possible to get lost in some of the deeper functionality. But overall, it's great.

What business problems are you solving with the product? What benefits have you realized?

Wanted one central, events based analytical tool that can measure our customer journey from end to end.

...more
Read All Reviews

Videos on Amplitude Youtube Official Channel

Amplitude Screenshots

Amplitude Analytics Demo - Pathfinder
Amplitude Analytics Demo - Track Conversions with Funnel Analysis
Amplitude Analytics Demo - Define custom Behavioral Cohorts
Amplitude Analytics Demo - Personas - Discover clusters of similar users
Amplitude Analytics Demo - Custom Dashboards
Amplitude screenshot: Amplitude's dashboard gives an overview of various metrics, including users by country, retention, and new users
Amplitude screenshot: Amplitude shows user activity in real time
Amplitude screenshot: Any data point on a graph in Amplitude can be zoomed into to show the users or actions making up that data point
Amplitude screenshot: Amplitude visualizes aggregated user paths through apps
Amplitude screenshot: Funnels in Amplitude display conversion rates and can be used to identify points in processes at which users are dropping out
Amplitude screenshot: Amplitude enables the segmenting of events by different properties
Amplitude screenshot: Segments can be compared across multiple groups by metric in Amplitude
Amplitude screenshot: Amplitude allows for the comparison of segments by totals, percentages, averages, and more
Amplitude screenshot: Multiple user properties can be displayed or hidden in Amplitude
Amplitude screenshot: Amplitude allows for the creation of custom user cohorts for comparisons
Amplitude screenshot: User retention over multiple different time periods can be visualized in Amplitude
Amplitude Analytics Demo - Pathfinder
Amplitude Analytics Demo - Pathfinder
Amplitude Analytics Demo - Track Conversions with Funnel Analysis
Amplitude Analytics Demo - Define custom Behavioral Cohorts
Amplitude Analytics Demo - Personas - Discover clusters of similar users
Amplitude Analytics Demo - Custom Dashboards
Amplitude screenshot: Amplitude's dashboard gives an overview of various metrics, including users by country, retention, and new users
Amplitude screenshot: Amplitude shows user activity in real time
Amplitude screenshot: Any data point on a graph in Amplitude can be zoomed into to show the users or actions making up that data point
Amplitude screenshot: Amplitude visualizes aggregated user paths through apps
Amplitude screenshot: Funnels in Amplitude display conversion rates and can be used to identify points in processes at which users are dropping out
Amplitude screenshot: Amplitude enables the segmenting of events by different properties
Amplitude screenshot: Segments can be compared across multiple groups by metric in Amplitude
Amplitude screenshot: Amplitude allows for the comparison of segments by totals, percentages, averages, and more
Amplitude screenshot: Multiple user properties can be displayed or hidden in Amplitude
Amplitude screenshot: Amplitude allows for the creation of custom user cohorts for comparisons
Amplitude screenshot: User retention over multiple different time periods can be visualized in Amplitude

Amplitude Awards

Questions on Amplitude

ASK A QUESTION

Which is the best mobile analytics software in terms of performance?

D
Answered by Dulal Shah | 11 months ago

Amplitude is the best software in terms of performance.

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Disclaimer

The research is compiled using multiple sources, let us know of any feedback on feedback@saasworthy.com