Amplitude is the best software in terms of performance.
It is an efficient mobile analytics tool which will help you to maximize your mobile business. It provides cross-platform analytics to analyze user behaviours across web and mobile platforms. This software has real-time analytics tools that will help you to discover data insights quickly. It has funnel analysis feature, using which you can easily find drop offs and can increase your conversion rate. It also has behaviour cohort analysis using which you can measure the impact caused by different user behaviours. In this software, you can visualize all the possible user conversion paths in your application by using its path finder feature.
|Support||Online||Customer Type||Large Enterprises Medium Business Small Business|
|API||NA||Contact||San Francisco, CA|
|Deployment||SaaS/Web/Cloud||Category||Mobile Analytics Software|
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Pros: As a designer, I find Amplitude to be the easiest analysis tool that we have available on my team. My favourite feature is the ability to string together analytics in order to get a sense of how users flow through various parts of the product. I mainly use amplitude in an exploratory way when embarking on redesigning or optimising features in product. However other team members produce great dashboards for each experience that we ship, and these are easy to navigate, manipulate and even remix into new queries.
Cons: I don't really have any problems with Amplitude. Sometimes I wish that it would upskill my ability to form complex queries, however that is asking a lot of the software - given I am probably not their core target audience (Design team).
Overall: Easy and insightful tool that allows teams to communicate or discover their impact on user behaviours or success metrics.
Pros: Amplitude did a great job at simplifying the UX/UI experiences. They have a great feature set if you're looking for basic analytics on both mobile and desktop platforms.
Cons: Amplitude doesn't seem to get as complex into tracking as other tools on the market. However, if you're still in POC stages, it's well worth it.
Where do I start? I've been through KISSmetrics and Mixpanel in the last 5 years, and Amplitude is hands down the leader in the space. The base UI for modeling and displaying data is great, you can pull people from throughout the organization into Amplitude and it will not be confusing for them. Best in class retention metrics too, tell Amplitude what 'winning' looks like, and it will tell you what types of customers fit that model.
They have a very generous free product, give it a try. If you are starting out, I would recommend integrating Amplitude through Segment.
Hard to find a dislike here. It's possible to get lost in some of the deeper functionality. But overall, it's great.
Wanted one central, events based analytical tool that can measure our customer journey from end to end.
Pros: We have a b2b software and our usage is very low based on total number of users. This means the tool is completely free for us to use. The functionalities are very worthwhile compared to paid tools like Mixpanel and Heap.
Cons: You do have to spend some time setting this up and instrumenting all the events. It can also be a little bit difficult for new users to pick it up, but I haven't had a problem figuring it out and getting value out of it.
Pros: I love being able to create charts and dashboards that give me insight into the apps we build. I am given detailed views into the events, cohorts, and a multitude of other attributes of our app.
Cons: Not a fault of the software, but I've had to read the helpful documentation several times to understand calculations.
Pros: Amplitude allows users with little to no experience in data management and analysis to create useful artifacts to extract useful information from raw data. It is quite simple to create and maintain reports on user engagement or funnel analysis.
Cons: When data is combined from multiple sources, it can be tricky to ensure that all those platforms are aligned and properly joined together.
I like how it is able to give high level metrics. It provides details on number of users using the software, how often they have clicked etc. And that helps me provide stats to my stakeholders on the product usage. Qualtrics surveys needed to understand what features were driving usage and therefore retention and what they could do to improve it. An in-house built solution could not deliver on providing these insights. Amplitude was very helpful to get these insights for my team and I. I understand what makes users tick, and am able to rapidly release better product experiences.
I have two issues.
1. It does not get granular enough. Does not show me the deep dive metrics that I can see to understand the why.
2. It is not engaging. It should have a better way to let me know when there are anomalies in my data.
3. While the pre-built reports are super useful in helping teams produce the industry-standard types of reports on engagements and funnel analysis, the process of customizing a view feels rather confusing.
Great software. Try it out!
I use this to understand how often a product is used, the type of users and customers using the product and what features are not used as much as expected. That allows me to prioritize on the product roadmap.
Pros: Easy report builder, highly flexible and easy on the eyes
Cons: Can be challenging to set up depending on your stack, steep learning curve
Pros: * Easy to implement
* A very generous free tier
* Easy to create reports, dashboards and to dissect your data using multiple dimensions
* Integrates well with multi-platform applications
* Behavioural Cohorts, though expensive, offer key insights that help you understand exactly which are your best users and what makes them stick around
* Great tools for understanding and interpreting your data on the paid plans
Cons: * Expensive paid plans
* Not much else, we implement Amplitude in any new product we release
I love that the software feels approachable for people who don't have previous experience doing data analytics. As a product manager, using data to make decisions is increasingly important and often times, learning this new skill can be intimidating. I appreciate that Amplitude feels like a tool that non-analysts can understand.
While the pre-built reports are super useful in helping teams produce the industry-standard types of reports on engagements and funnel analysis, the process of customizing a view feels rather confusing. I appreciate the help text in the info bubbles and the pages with definitions but I wish there were training videos I could access online to help with customization.
We are solving the problem of understanding what our customers want to use our app for and how we can drive more meaningful engagement.
Amplitude is the best software in terms of performance.
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