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ActiveTrail

Marketing automation made easy

(18 Ratings) Write Review

What is ActiveTrail and how does it work?

ActiveTrail is a marketing automation software that helps perform multiple tasks unified. It is a tech SaaS company that assures a 100% delivery rate. Besides, enterprises can ensure smooth, personalised and visually appealing customer services. The software helps in improving conversation rates along with generating revenue automatically. It further helps in strengthening relationships between enterprises and their customers. Moreover, the software is an ideal tool for creating landing pages which have a professional approach and are good at converting leads. Clients have to follow just a few steps to create a professional landing page. SMS software is another beneficial tool that the software offers. Enterprises can use this facility to send SMS to their client base online. Organisations can also engage in building attractive mobile email campaigns that are highly responsive. This increases the reach of an organisation to a large base audience. Moreover, the software is an intuitive web builder which has good mobile responsiveness and high deliverability.

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ActiveTrail Features Show All Features

Marketing Automation Features

Website Visitor TrackingWebsite visitor tracking is the process of identifying important website activity to generate leads and insight for sales and marketing teams. These solutions generate reports of companies and/or people that visit your company’s website.
Lead ManagementLead Management is the process of acquiring and managing leads (potential customers) until the point where they make a purchase. Lead management should not be confused with lead nurturing, which is a specific part of lead management that takes place towards the end of the process.
Landing PagesLanding pages are standalone web pages created for the purpose of promoting or advertising a marketing or advertising campaign. A landing page is a place where a visitor "lands" after clicking on a link in an email or advertising from Google, Bing, YouTube, Facebook, Instagram, Twitter, or other websites. Unlike web pages, which usually have several objectives and promote exploration, landing pages have a single objective, referred to as a call to action (or CTA).
Email Drip CampaignsEmail drip campaigns are series of automated emails sent to people who take a specific action. You may choose the number of emails to send and the rate at which they are sent for any given action. These emails can be customized by including information such as the recipient's name and detailed references to the action they took. For example, you might submit a drip campaign to someone who registers for your online course. You might also use abandoned cart emails to give a drip campaign to people who add an item to their online cart but don't buy it.
Channel ManagementSocial media management is the process of creating, publishing, promoting, and managing content across social media channels like Facebook, Instagram, Pinterest, YouTube, more.
Campaign SegmentationSocial media segmentation is breaking down your audience demographics within and between different social media platforms. It gives you an understanding of the different groups of people using various social media channels so you know which channels to employ to reach those groups.
Analytics (ROI Tracking)Analytics is the method of analyzing data in the database to discover valuable consumer insights that companies can act on. Software integrated with analytics become more intelligent in their understanding of customers, allowing you to make data-driven decisions.
Multivariate TestingMultivariate testing is a technique for altering multiple variables to test a hypothesis. The aim of multivariate testing is to figure out which combination of variations out of all the possibilities performs the best. Combinations of changeable components make up websites and smartphone applications. A multivariate test involves modifying several elements at once, such as an image and headline. Three picture variations and two headline variations are combined to produce six material variations that are checked simultaneously to find the winning variant.
Lead NurturingLead nurturing is the method of building and reinforcing relationships with customers at every point of the sales funnel. An effective lead nurturing program focuses marketing and communication strategies on listening to prospects' needs and providing the information and answers they need to create confidence, raise brand awareness, and sustain a link until the prospects are ready to buy.
Lead ScoringLead scoring is a methodology used by sales and marketing departments to rank leads, or prospective customers by assigning values to them based on their behaviour relating to products or services.

Survey/ User Feedback Features

Online SurveyLets you run your survey through email, social media platforms, web forms, polls, quizzes and posts
Multiple Question TypesThese question patterns are aimed at collecting statistical data from the respondents with accuracy
Email DistributionThis feature lets you send a custom email invitation for the survey to the respondents
Data Analysis ToolsAnalyze feedbacks collected from both structured and unstructured sources in real-time
360 Degree FeedbackCaptures and centralizes a holistic feedback of the target audience that helps in making business decisions.
Skip LogicIt hides the irrelevant pages or questions based on previous responses.
Survey TemplatesSurvey Templates consist of a complete set of questions using which you can start building surveys without spending much time.
Support Audio / Images / VideoIncludes audio/ video/ images into the survey questionnaires to make it interactive
Site Intercept SurveyCaptures value from your website visitors with targeted, engaging messages
Question LibrarySaves the FAQs into a question library, from where you can instantly pick and add them to new surveys
Question BranchingAllows respondents to screen questions and give answer to the relevant questions only
Phone SurveyIt enables you to run your survey over telephones
Offline Response CollectionThis feature lets you store all the collected data locally on the tablet, smartphone and mobile devices without the access of internet
Mobile SurveyA feature that optimizes your surveys for Android, iPhone, iPad so that you can create and deploy surveys on the go
Kiosk SurveyThis feature lets you run your survey on a dedicated survey kiosk, such as on a tablet or iPad
Embeddable SurveyIt enables you to directly include your surveys on your own website
Custom Survey URLsEnables you to create an URL for the survey that is easy to remember so that the respondents can get access to the link

Email Marketing Features

Mobile AppHelps your team to stay top on the business everywhere
Delivery by Time ZoneSubscribers receive the email at the exact time they are in their timezone.
Send Time OptimizationHelps to find the best sending time to engage with your customer
Sign Up FormsBuild sign up forms to allow website visitors to join your mailing list
RSS to EmailHelps users to receive any new updates or the latest news from the website
Predesigned Email TemplatesProvides a library of templates to build an email
Email SchedulingScheduling an email on a specific time or auto-responding to an action
Click MapAllows tracking user click activity and how they interact with email
Real-time Email EditorHelps to view the email while editing at the same time
List SegmentationSegregates the customers into smaller groups enabling the user to send targeted emails
A/B TestingA/B testing is a method of comparing two versions of a webpage or app against each other to determine which one performs better. AB testing is essentially an experiment where two or more variants of a page are shown to users at random, and statistical analysis is used to determine which variation performs better for a given conversion goal
Template ManagementA method of governing a company's document environment based on a variety of document models is known as template management. An efficient template management solution makes it easier for workers to build papers, saving time and efficiency.
Spam CheckPrior to sending out your campaigns and automation emails to your contacts, you can use spam check to help find areas of spamminess. The spam check tool checks the content of your message and shows the results on both the campaign summary and campaign Settings pages.
Mailing List ManagementMailing list management is the process of organizing all email addresses that you collect from customers and leads. You can submit more targeted emails and boost metrics like open rate and bounce rate by validating addresses and removing inactive subscribers from your list on a regular basis. Consider mailing list management to be all of the behind-the-scenes work that goes into keeping the mailing list up-to-date and accurate.
Event Triggered EmailSends emails to targeted customers based on their activities
Drip CampaignsDrip campaigns or drip marketing is a type of marketing communication that is broken down into pieces and spread out over time to subtly nudge a prospect to take action rather than offering them anything out of the blue.
Click-through TrackingClick-through tracking is an analytics feature that measures and reports where people click or tap on websites, apps, and emails. A click tracking tool tracks mouse clicks and taps using software or tags. This information is gathered and presented numerically, graphically (heat maps), or through individual sessions (session recordings). Marketers, analysts, and user researchers use click monitoring tools to attribute conversions, assess user interaction, and identify website failures and optimization opportunities.
Auto-RespondersAbility to send automated emails to the contacts subscribing to the list.
Multivariate TestingMultivariate testing is a technique for altering multiple variables to test a hypothesis. The aim of multivariate testing is to figure out which combination of variations out of all the possibilities performs the best. Combinations of changeable components make up websites and smartphone applications. A multivariate test involves modifying several elements at once, such as an image and headline. Three picture variations and two headline variations are combined to produce six material variations that are checked simultaneously to find the winning variant.
Contact ManagementThe process of storing, organizing, and monitoring information about your clients, prospects, and sales leads is known as contact management. In its most simple form, an address book or an Excel or Google spreadsheet with entries for all of the people with whom you do business can be used to handle your contact details. Many companies, on the other hand, prefer to use advanced contact management software. This is particularly useful if you have a large number of contacts to keep track of or several people who need access to the information.
Instagram AdsHas an inbuilt tool to set up an Instagram marketing campaign
Facebook AdsHas an inbuilt tool to set up a Facebook marketing campaign
Google Remarketing AdsAllows for retargeting your customers via Google Display Network to increase conversions
Abandoned Cart EmailSends email to customers who have failed to check out their cart items
Free Stock PhotosProvides a library of free stock photos for commercial use
Contact List ImportAbility to import contacts from TXT, EXCEL, CSV formats and also can enter manually
Document LibraryCentral repository to manage your assets like Images, PDF files, etc.,
Drag and Drop EditorLets you customize the elements with images, web forms, boxes, tables, etc. by simple drag and drop interface

ActiveTrail Technical details

Support	Business Hours Online	Customer Type	Large Enterprises Medium Business Small Business
API		Location / Phone Number	Tel Aviv, Israel / +1 929-214-1037
Deployment	SaaS/Web/Cloud Mobile - Android	Official Website	https://www.activetrail.com/
Deployment	SaaS/Web/Cloud Mobile - Android	Category	Marketing Automation Software Survey/ User Feedback Software Email Marketing Software

ActiveTrail Pricing

Pricing ModelFree Trial , Subscription

MONTHLY YEARLY

Basic

$8 /Month Billed Yearly

Pricing varies based on number of contacts

Features

Unlimited email sending
Landing Pages
Sign Up Forms & Popups
Reporting and Analytics
Automations
Surveys
Full API integration
Segmentation - dynamic groups
A/B testing
Dynamic & personalized content
Professional looking templates
Zapier integration
Chat & Email support
1 user

Plus

$11 /Month Billed Yearly

Pricing varies based on number of contacts

Features

Includes features of Basic plan, plus
AI driven predictive delivery
Mobile APP
Webhooks
Scheduled FTP imports
Smart on-site pixel
Enhanced Security:
Two factor authentication
Secured import from FTP (SFTP)
IP access limitation
Up to 10 Users

Premium

$298 /Month Billed Yearly

Pricing varies based on number of contacts

Features

Includes features of Plus plan, plus
Dedicated account manager:
Setup, migration and onboarding
Monthly report and review
On demand training for your team
Priority support
Unlimited Users

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Disclaimer: The pricing details were last updated on 15/02/2019 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

Learn more about ActiveTrail pricing.

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