Home/Marketing Automation Software/ActiveTrail
Updated on: September 27, 2021

What is ActiveTrail ?

ActiveTrail - Marketing Automation Software
View Gallery
87% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

ActiveTrail

All-in-one Marketing Solution
(27 Ratings) Write Review

ActiveTrail software offers both features of Email Marketing and Marketing Automation software. Create and send responsive email marketing and SMS campaigns with templates. Built landing page, and collect surveys with lead forms to optimize sales. Small, Medium and Large companies make use of the software.

ActiveTrail Awards

ActiveTrail Features Show All Features

ActiveTrail Technical details

Support Business Hours Online Customer Type Large Enterprises Medium Business Small Business
API Location / Phone Number Tel Aviv, Israel / +1 929-214-1037
Deployment SaaS/Web/Cloud Mobile - Android Category Marketing Automation Software Survey/ User Feedback Software Email Marketing Software

ActiveTrail Pricing

Pricing ModelFree Trial , Subscription
MONTHLY YEARLY
Basic
$8 /Month
Billed Yearly

Pricing varies based on number of contacts

Features

  • Unlimited email sending
  • Landing Pages
  • Sign Up Forms & Popups
  • Reporting and Analytics
  • Automations
  • Surveys
  • Full API integration
  • Segmentation - dynamic groups
  • A/B testing
  • Dynamic & personalized content
  • Professional looking templates
  • Zapier integration
  • Chat & Email support
  • 1 user

Plus
$11 /Month
Billed Yearly

Pricing varies based on number of contacts

Features

  • Includes features of Basic plan, plus
  • AI driven predictive delivery
  • Mobile APP
  • Webhooks
  • Scheduled FTP imports
  • Smart on-site pixel
  • Enhanced Security:
  • Two factor authentication
  • Secured import from FTP (SFTP)
  • IP access limitation
  • Up to 10 Users
Premium
$298 /Month
Billed Yearly

Pricing varies based on number of contacts

Features

  • Includes features of Plus plan, plus
  • Dedicated account manager:
  • Setup, migration and onboarding
  • Monthly report and review
  • On demand training for your team
  • Priority support
  • Unlimited Users
Screenshot of the Vendor Pricing Page
View Full Screen

Disclaimer: The pricing details were last updated on 15/02/2019 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

Learn more about ActiveTrail pricing.

ActiveTrail FAQs

ActiveTrail is Marketing Automation Software. ActiveTrail offers the following functionalities:

  • Multivariate Testing
  • Analytics (ROI Tracking)
  • Campaign Segmentation
  • Channel Management
  • Email Drip Campaigns
  • Landing Pages
  • Lead Management
  • Website Visitor Tracking

Learn more about ActiveTrail features.

Yes, ActiveTrail provides API.

Ask the Community View Community

ActiveTrail Alternatives ActiveTrail Alternatives

92% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
EngageBay
(192 RATINGS)
EngageBay EngageBay is a smart, affordable, and integrated all-in-one marketing, sales, and service software... read more
Visit Website
92% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
Wrike
(3630 RATINGS)
Wrike Wrike transforms how teams work together to maximize performance, accelerate business growth, and... read more
Visit Website
96% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
MailChimp
(27427 RATINGS)
MailChimp Create targeted email or ad campaigns by connecting with MailChimp, an email marketing software... read more
Visit Website
ActiveTrail vs MailChimp
98% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
GetResponse
(1252 RATINGS)
GetResponse With GetResponse, watch your marketing campaign earn better returns than ever before. Create... read more
Visit Website
ActiveTrail vs GetResponse
98% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
ActiveCampaign
(8509 RATINGS)
ActiveCampaign ActiveCampaign is designed by combining the all-around abilities of marketing automation, email... read more
Visit Website
ActiveTrail vs ActiveCampaign
95% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
SharpSpring
(1872 RATINGS)
SharpSpring SharpSpring is a market automation tool developed to automate the process of lead generation and... read more
Visit Website
ActiveTrail vs SharpSpring
94% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
Pardot
(3396 RATINGS)
Pardot Pardot offers a B2B marketing automation tool built on Salesforce. Its features include Lead... read more
Visit Website
ActiveTrail vs Pardot
93% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
Klaviyo
(792 RATINGS)
Klaviyo Klaviyo is a marketing automation software developed to help businesses of every size from... read more
Visit Website
ActiveTrail vs Klaviyo
92% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
EngageBay
(192 RATINGS)
EngageBay EngageBay is a smart, affordable, and integrated all-in-one marketing, sales, and service software... read more
Visit Website
ActiveTrail vs EngageBay
92% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
Ontraport
(425 RATINGS)
Ontraport Ontraport is a CRM, sales, and marketing platform that lets users build, automate, and scale their... read more
Visit Website
ActiveTrail vs Ontraport
92% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
Adobe Marketo Engage
(4811 RATINGS)
Adobe Marketo Engage Marketo is a best in class marketing automation software that helps companies involved in various... read more
Visit Website
ActiveTrail vs Adobe Marketo Engage
92% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
Act-On
(1514 RATINGS)
Act-On Act-On enables you to take control of your marketing campaign instead of relying on developers with... read more
Visit Website
ActiveTrail vs Act-On

ActiveTrail Reviews

OVERALL RATING
4.8
Based on 27 Rating(s)
Rating Distribution
  • 93.3 %
  • 6.7 %
  • 0 %
  • 0 %
  • 0 %
SHARE YOUR EXPERIENCE Write a Review
Sort By
Filter by Source
Source : g2crowd.com
(Reviewed on 03 July 2019) "Easy to use, feature-packed email marketing program"

What do you like best?

Simple to utilize and get acquainted with; there are various sorts of messages to browse; wide assortment of accessible formats, customization alternative through the HTML manager; included advantage of SMS and point of arrival creation; messages can be seen on various stages (work area/versatile

What do you dislike?

Mechanization highlight is somewhat dubious for somebody who is new to utilizing an email advertising program/administration. Could be better if the choices and capacities under have a straightforward depiction or clarification.

Recommendations to others considering the product:

Try the service first to see if it fits your needs. After all, the 30-day trial is free. They won't even require you to put credit card details when you sign up for the free trial.

What problems are you solving with the product? What benefits have you realized?

I've been searching for a solid email administration so I chose to attempt ActiveTrail's free preliminary. Among the things I like about this program is that evaluating did not depend on what number of messages you send. Despite the bundle you pick, you can send boundless messages. As far as possible relies upon the quantity of contacts. As a little online entrepreneur, I have under 500 delivers to send messages to this moment, so the least expensive bundle is now enough to cover my needs. The dashboard is anything but difficult to explore and comprehend when all is said in done, and I question anybody will ever think that its hard to utilize. It didn't take well before I get acquainted with utilizing it.

...more
Source : g2crowd.com
(Reviewed on 30 January 2019) "I love activetrail. Really easy to work with."

What do you like best?

Very cool automations grid. It works great, and i have almost 10 running email and sms automations

What do you dislike?

Interface could be a bit more modern, it looks abit old school in my opinion.

What business problems are you solving with the product? What benefits have you realized?

email marketing and sms campaigns, customer journeys, transactional messages, customer service surveys, landing pages for my campaigns

...more
Source : g2crowd.com
(Reviewed on 16 January 2019) "Great for new businesses; very user-friendly, and has very flexible payment scheme."

What do you like best?

I immensely appreciate how user-friendly ActiveTrail is. Their automation system is presented like a flow-chart, so those who are not quite familiar with marketing automation software, like me, can easily accomplish the template. And speaking of templates, they have numerous email templates to choose from.

My business is still young, so I'm thankful for their payment options, which is very flexible in terms of growing my contact list.

What do you dislike?

I wish they have promos ike the special savings on one-year programs. But considering their various email packages and flexible price range,not having that promo is well within reason.

What business problems are you solving with the product? What benefits have you realized?

The biggest challenge we had was how to grow our audience with our limited budget. Looking at other software, they're pricing don't seem to give much room for growing businesses like us to grow our contact lists. A competitor's price for 500 contacts is $10, whereas ActiveTrail prices 1,000 contacts at $12. Just from that, deciding was a no-brainer for me.

And to think that it has has all the integration, and other features that it's competitors offer.

More importatly, ActiveTrail's marketing automation was a huge help in building personalized automated customer journeysthe software also great for in creating professional landing pages that the captured contact information from our leads.

...more
Rickie Mueller
Rickie MuellerSource : financesonline.com
(Reviewed on 27 December 2018) One of the best email platforms

PROS & CONS

What are the best aspects of this product?

ActiveTrail is the major email marketing platform we use, and we've been satisfied with the results so far. It's very flexible, easy to use, and has all the options we need. If something we're looking for isn't there, support is always happy to help us out.

What aspects are problematic or could work better?

Nothing in particular. Can be a tad glitchy when he load is high on its servers, but that happens with all web-based apps.

What features/services would you like to see in future versions of this product?

Email marketing to a large list of subscribers.

What specific problems in your company were solved by this product?

I'm using ActiveTrail to stay in contact with my fans. Being a comedy hypnotist and magician, my subscriber list loves watching my magic videos. My Facebook and Twitter followers have increased as well by sending out these emails.

Are you a current user of this product?

No

...more
Anonymous Reviewer
Anonymous ReviewerSource : financesonline.com
(Reviewed on 17 December 2018) Easy to use great for the business of getting down to business

PROS & CONS

What are the best aspects of this product?

I love how they walk you through the campaign email process step by step. I am often amazed by the adds I receive in email from other consultants and have wondered how and where they come up with such amazing graphics and verbiage. I think I might have found a way to engage my audience just a little bit more, and enough to get that target market to be more engaged in their meal time mission.

What aspects are problematic or could work better?

Nothing much dislike about Activetrail, based on my experience it actually works better than other tools.

What features/services would you like to see in future versions of this product?

Easy to use and priced just right for newbies FREE for the basics and that's all I need for my little business right now. and soon will be go on paid for advance marketing.

What specific problems in your company were solved by this product?

I am taking care of my marketing needs. I am not a marketing major/degree holder so any help I can get is greatly appreciated. I am a strong believer in not refashioning the wheel and to work off of another's foundation which is what ActiveTrail make possible with their great templates.

Are you a current user of this product?

No

...more
Source : g2crowd.com
(Reviewed on 17 December 2018) "ActiveTrail will make email marketing even better!"

What do you like best?

ActiveTrail is one of the standard and renowned tool available in this space. We are using this tool to fulfill all our email marketing needs. With ActiveTrail, we create our email templates in more efficient way as it has a very flexible email template builder with a lot of pre-designed email template with the help of this we can create our mailers in more efficient way.

What do you dislike?

Sometimes there are problem from the server end which occurs very rare. What I do not like much about ActiveTrail is that I think it's a bit expensive, but I think its effectiveness is worth the investment.

Recommendations to others considering the product

If you are looking for an email marketing solution with automation and other standard and advance email marketing features

What business problems are you solving with the product? What benefits have you realized?

With ActiveTrail we are getting a one stop solution for all our email marketing needs which helps in improving our lead the most efficient way with better targeting of all our With ActiveTrail we are getting a one stop solution for all our email marketing needs which helps in improving our lead the most efficient way with better targeting of all our leads and customers. If you are looking for an email marketing solution with automation and other standard and advance email marketing features

...more
Dale Rowley
Dale RowleySource : financesonline.com
(Reviewed on 07 December 2018) "My marketing consultant and tech support made it easy!"

PROS & CONS

What are the best aspects of this product?

Easy to use. and it's truly automated. I can schedule something to go out at 2 and not go back. unlike the workflows with Hubspot. but like I said with the technical support some didn't know their own product and hoping they just gave me wrong information. The ease and simplicity of the program makes ActiveTrail beginner-friendly and easy to master. I have no problem learning how to use ActiveTrail and teach it to my colleagues.

What aspects are problematic or could work better?

Nothing. Everything was great. We had a lot of industries so it was what we needed and on an individual situation. I disliked how some of the university courses were out of date, but i'm sure they will be updated shortly.

What features/services would you like to see in future versions of this product?

Everything. landing pages, emails, newsletters, etc. ActiveTrail is expensive but it's extremely worth it. there aren't limitations. if you can dream it ActiveTrail can make it happen. I am the digital advertising specialist on our team, my goal is to easy track and sync all utbound/paid activity. ActiveTrail has made it so easy to report on.

What specific problems in your company were solved by this product?

You will thank yourself later for going through the university program. Also make sure you have an amazing ops team you can communicate with.

Are you a current user of this product?

No

...more
Anonymous Reviewer
Anonymous ReviewerSource : financesonline.com
(Reviewed on 26 November 2018) "ActiveTrail is a Game Changer! By Far the Superior Marketing Platform. "

PROS & CONS

What are the best aspects of this product?

You can access support via phone, live chat, or their support portal. You can even submit a request for someone to call you...and they'll call within 5 minutes. Support is knowledgeable and if they don't know the answer they will quickly go find it. You feel like a priority when you talk to support.

What aspects are problematic or could work better?

There's not much that we dislike about ActiveTrail. By far the most superior marketing platform on the market.

What features/services would you like to see in future versions of this product?

Take advantage of the free trial. No other providers offer this. Get your hands dirty and then ask questions. The platform is robust and will take some time to understand all the ins and outs. But, once you do, you'll be well on your way to marketing success.

What specific problems in your company were solved by this product?

ActiveTrail gives us a 360 degree of all of our marketing activities. It is literally the "hub" of 95% of everything we do. The power in that is that we know what works and what doesn't, which saves us money, time, and makes us look like heroes to management. Design, automation, and integrations are seamless which awesome.

Are you a current user of this product?

No

...more
Anonymous Reviewer
Anonymous ReviewerSource : financesonline.com
(Reviewed on 16 November 2018) ActiveTrail is a simple way to send blast emails

PROS & CONS

What are the best aspects of this product?

The best part about ActiveTrail is that it integrates with so many different platforms. I use it with my CRM, Prosperworks for streamlining leads into mail groups in ActiveTrail. Also, ActiveTrail now allows users to create landinng pages, which I think is an excellent bonus for users. I am just now exploring that side of the software and plan to begin using it in my marketing efforts as well.

What aspects are problematic or could work better?

No complaints so far! I would like to see the ability to customize the web form within the program! There is nothing to dislike, so far everything is going fine. I like the simplicity of the website and the design of my account. I find everything what I need and so I really can't complain.

What features/services would you like to see in future versions of this product?

You'll enjoy the ease of use when using ActiveTrail. You'll find that it integrates with most of the large CRM systems and many of the additional marketing platforms you use. The design templates are somewhat simple but they still deliver the publisher's message clearly. ActiveTrail now supports social media marketing and there is a new landing page feature!

What specific problems in your company were solved by this product?

ActiveTrail allows me to stay in front of, and in touch with, many potential clients at once. It's great for making quick announcements or sending emails to segmented parts of larger groups. Also, ActiveTrail now allows users to create simple landing pages and market through social media. I am just now exploring the landing page side of the software.

Are you a current user of this product?

No

...more
Peter Young
Peter YoungSource : financesonline.com
(Reviewed on 13 November 2018) Easy to use yet highly comprehensive

PROS & CONS

What are the best aspects of this product?

I've used a lot of systems, and honestly, although nothing is perfect, this is the best in terms of email marketing, automations, AND ease of use. This is the main system I recommend to my clients now because it's affordable for smaller list sizes and it can grow with you in features you need, and it also integrates with some decent shopping cart/affiliate systems.

What aspects are problematic or could work better?

There's nothing significant that I dislike, other than more direct integrations not being available at the lower price points.

What features/services would you like to see in future versions of this product?

No matter what system you've been using, you'll love it. If you're switching, I would be extremely surprised if you weren't happy with the decision. If you're asking someone to switch you over but you've only signed up for the free trial, you're going to be limited. If you have more than 100 contacts, they won't be able to transfer all of your contacts until you upgrade.

What specific problems in your company were solved by this product?

I used to use a much more expensive all-in-one shopping cart system with email marketing, but it didn't have any advanced marketing features, just the basic email marketing. I decided to switch to ActiveTrail and another shopping cart/affiliate system (which integrate perfectly). I not only saved a ton of money, but now I have all of the marketing and automation features I could ever want!

Are you a current user of this product?

No

...more
Read All Reviews

Videos on ActiveTrail

ActiveTrail Email Marketing Software
ActiveTrail Email Marketing Software
ActiveTrail - Marketing Automation
Visual Automations by ActiveTrail
ActiveCommerce - Email Marketing Platform for E-commerce

ActiveTrail Screenshots

ActiveTrail Process street integration guide
ActiveTrail Process street integration guide
ActiveTrail Process street integration guide

ActiveTrail Integration

96%
WordPress
(23698 RATINGS) Website Builder Software
Poptin
(146 RATINGS) Pop-Up Builder Software
98%
Salesforce
(23690 RATINGS) CRM Software
Zapier
(2825 RATINGS) iPaaS Software
PieSync
(566 RATINGS) iPaaS Software

Disclaimer

The research is compiled using multiple sources, let us know of any feedback on feedback@saasworthy.com