What are the best aspects of this product?
I've used a lot of systems, and honestly, although nothing is perfect, this is the best in terms of email marketing, automations, AND ease of use. This is the main system I recommend to my clients now because it's affordable for smaller list sizes and it can grow with you in features you need, and it also integrates with some decent shopping cart/affiliate systems.
What aspects are problematic or could work better?
There's nothing significant that I dislike, other than more direct integrations not being available at the lower price points.
What features/services would you like to see in future versions of this product?
No matter what system you've been using, you'll love it. If you're switching, I would be extremely surprised if you weren't happy with the decision. If you're asking someone to switch you over but you've only signed up for the free trial, you're going to be limited. If you have more than 100 contacts, they won't be able to transfer all of your contacts until you upgrade.
What specific problems in your company were solved by this product?
I used to use a much more expensive all-in-one shopping cart system with email marketing, but it didn't have any advanced marketing features, just the basic email marketing. I decided to switch to ActiveTrail and another shopping cart/affiliate system (which integrate perfectly). I not only saved a ton of money, but now I have all of the marketing and automation features I could ever want!
Are you a current user of this product?