Home/Marketing Automation Software/Hubspot Marketing Hub
Updated on: March 8, 2021
What is Hubspot Marketing Hub ?
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Hubspot Marketing Hub

All in One Inbound Marketing Software
(10,775 Ratings) Write Review

Hubspot Marketing Hub is an all-in-one marketing platform that covers a vast array of features and capabilities. Quickly publish blog posts that establish you as an authority on any subject and help you get found online. And you’ll be ready for visitors from any device because your content is responsive right out of the box. Connect with HubSpot CRM or Salesforce to automatically record and organize every interaction customers have with your brand. Create hierarchical teams of users to align usage of your HubSpot account with your team’s structure.

Hubspot Marketing Hub Features Show All Features

Hubspot Marketing Hub Technical details

Support Business Hours Online Customer Type Large Enterprises Medium Business Small Business
API Location / Phone Number Cambridge, Massachusetts
Deployment SaaS/Web/Cloud Category Marketing Automation Software

Hubspot Marketing Hub Pricing

Pricing ModelFree Trial , Freemium , Subscription
MONTHLY YEARLY
Free Marketing Tools
Free

Features

  • Email marketing
  • Forms
  • Contact management
  • Contact insights & activity
  • Facebook, Instagram, Google, and LinkedIn ads
  • Live chat
  • Traffic and conversion analytics
Starter
$40 /Month
Billed Yearly

$480 billed yearly

Features

  • Starts at 1,000 contacts
  • All features of HubSpot CRM, plus
  • Email marketing: 5X contact tier email send limit
  • Ad management
    • All available ad types
    • $1k spend limit
    • 2 contact list audiences
  • Landing pages: Limited features
  • Mobile optimization: Email only
  • Ad retargeting
    • All available ad types
    • $1k spend limit
    • 2 audiences
  • Forms: Additional features
  • List segmentation: 25 smart lists, 25 static lists, Additional limits
  • Conversations inbox: 1 inbox
  • Team email
  • Live chat
  • Conversational bots: Limited features
  • Messenger integration: Limited features
  • Multiple currencies: 5 currencies
  • Reporting dashboard: 10 dashboards
  • Custom properties: 1,000 custom properties
Professional
$800 /Month

$9,600 billed yearly

Features

  • Starts at 1,000 contacts
  • All features of HubSpot CRM, plus
  • Email marketing: 10X contact tier email send limit per calendar month
    Additional features
  • Ad management
    • All available ad types
    • $10k spend limit
    • 5 contact list audiences
  • Landing pages: Limited features
  • Mobile optimization
  • Ad retargeting
    • All available ad types
    • $10k spend limit
    • 5 audiences
  • Forms: Additional features
  • Blog
  • SEO recommendations & optimizations
  • Content strategy
  • Google Search Console integration
  • Social media
    • 50 connected accounts for social media
    • 10,000 posts per month
    • Post scheduling up to 3 years in advance
  • Marketing automation: 300 workflows
  • Salesforce integration
    • 1,000 field mappings
    • 10,000 Salesforce owners
    • 1 account
  • Custom reporting: 100 custom reports
  • List segmentation: 1,000 smart lists, 1,000 static lists
  • Conversations inbox: 100 inboxes
  • Team email
  • Live chat
  • Conversational bots: Limited features
  • Messenger integration: Limited features
  • Multiple currencies: 30 currencies
  • Phone support
  • Calls-to-action
  • Smart content & reporting
  • Video hosting & management: Up to 250 videos
  • Reporting dashboard: 25 dashboards
  • Custom properties: 1,000 custom properties
  • Standard SSL certificate
  • Subdomain availability: Unlimited subdomains
  • Attribution reporting
    • 1 attribution model
    • 2 attribution objects
  • A/B testing
  • Campaign reporting: 1,000 campaigns
  • Filtered analytics view: 25 views
  • Calculated properties: 5 properties
  • Website traffic analytics
  • Record customization: Limited features
Enterprise
$3,200 /Month

$38,400 billed yearly

Features

  • Starts at 10,000 contacts
  • All features of HubSpot CRM, plus
  • Email marketing: 10X contact tier email send limit per calendar month
    Additional features
  • Ad management
    • All available ad types
    • $30k spend limit
    • 15 audiences
  • Landing pages: Limited features
  • Mobile optimization
  • Ad retargeting
    • All available ad types
    • $30k spend limit
    • 5 audiences
  • Forms: Additional features
  • Blog
  • SEO recommendations & optimizations
  • Content strategy
  • Google Search Console integration
  • Social media
    • 300 connected accounts for social media
    • 10,000 posts per month
    • Post scheduling up to 3 years in advance
  • Marketing automation: 1000 workflows
  • Salesforce integration
    • 1,000 field mappings
    • 10,000 Salesforce owners
    • 1 account
  • Custom reporting: 500 custom reports
  • List segmentation: 1,500 smart lists, 1,500 static lists
  • Conversations inbox: 100 inboxes
  • Team email
  • Live chat
  • Conversational bots: Limited features
  • Messenger integration: Limited features
  • Multiple currencies: 30 currencies
  • Phone support
  • Calls-to-action
  • Smart content & reporting
  • Video hosting & management: Up to 250 videos
  • Reporting dashboard: 50 dashboards
  • Custom properties: 1,000 custom properties
  • Standard SSL certificate
  • Subdomain availability: Unlimited subdomains
  • Attribution reporting
    • 6 attribution model
    • 3 attribution objects
  • A/B testing
  • Campaign reporting: 1,000 campaigns
  • Filtered analytics view: 25 views
  • Calculated properties: 200 properties
  • Website traffic analytics
  • Record customization
  • Adaptive testing: 5-page variations
  • Custom event triggers and reporting
  • Event-based segmentation
  • Events API
  • Webhooks
  • Multi-touch revenue attribution
  • Hierarchical teams: 300 teams
  • User roles
  • Single sign-on
  • Partitioning
Starter + CMS Hub Professional
$350 /Month

Features

  • Includes features of HubSpot CRM, plus
  • Website pages
  • Landing pages
  • Blog
  • Drag-and-drop editor
  • Email marketing
  • Ad retargeting
  • Messenger integration
  • Live chat
  • Conversational bots
  • Forms
  • Contact attribution report builder
  • List segmentation
  • Website traffic analysis
  • SEO recommendations & optimizations
  • Built-in AMP support for blogs
  • Google Search Console integration
  • Calls-to-action
  • Smart content & reporting
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Disclaimer: The pricing details were last updated on 07/07/2020 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

Hubspot Marketing Hub FAQs

Hubspot Marketing Hub is Marketing Automation Software. Hubspot Marketing Hub offers the following functionalities:

  • Lead Scoring
  • Analytics (ROI Tracking)
  • Campaign Segmentation
  • Channel Management
  • Email Drip Campaigns
  • Landing Pages
  • Lead Management
  • Lead Nurturing
  • Website Visitor Tracking

Learn more about Hubspot Marketing Hub features.

The pricing for Hubspot Marketing Hub starts at $50.00 per month. Hubspot Marketing Hub has 4 different plans:

  • Starter at $50.00 per month.
  • Starter + CMS Hub Professional at $350.00 per month.
  • Professional at $800.00 per month.
  • Enterprise at $3200.00 per month.

Yes, Hubspot Marketing Hub offers a free plan.

Learn more about Hubspot Marketing Hub pricing.

Yes, Hubspot Marketing Hub provides API.

Ask the Community View Community

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Hubspot Marketing Hub Reviews

OVERALL RATING
4.5
Based on 10,775 Rating(s)
Rating Distribution
  • 64.9 %
  • 28.3 %
  • 4.7 %
  • 1 %
  • 1.1 %
SHARE YOUR EXPERIENCE Write a Review
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Tracy GSource : g2crowd.com
(Reviewed on 03 December 2020)
"Intuitive, easy to use, robust features"

What do you like best?

Hubspot does a fantastic job with their user-interface allowing a one-stop shop to go anywhere you need within your overall marketing funnel. It also has a lot of integration partners, making it very seamless to integrate with systems you are already using.

What do you dislike?

I wish the analytics tools were a little easier to use and more robust for social media management.

Recommendations to others considering the product:

Great product for a small or large marketing team!

What problems are you solving with the product? What benefits have you realized?

We have been able to fully incorporate a lead generation and lead processing workflow through our integration with Hubspot and Salesforce. I love how immediate the connection is and the control Hubspot allows for data that is used, transferred, and displayed.

...more
Rahul SSource : g2crowd.com
(Reviewed on 02 December 2020)
"I have worked on many Marketing Automation tools. But, HubSpot is one of the best."

What do you like best?

Workflows are the best part that I like about HubSpot. As it gives me the freedom to play with my logic.

What do you dislike?

Tracking issues & Salesforce Sync Issues - These 2 are the major pain areas for my team these days. Also, I would like to share that HubSpot default scoring has been a part that many people dislike but I have found a way to overcome the same.

Recommendations to others considering the product:

It is one of the best marketing automation Softwares as its cost-effective and gives features that are quite user friendly. And, the user interface is also easy to use and understand for newbies.

What problems are you solving with the product? What benefits have you realized?

Using HubSpot Marketing Hub I was able to create the complete Lead Routing Model. As well as. I was able to create custom scoring model. Other then that, there are various other things in which it has helped me a lot.

...more
Javier PSource : g2crowd.com
(Reviewed on 27 November 2020)
"Best MKT Automation experience"

What do you like best?

The integration between all the objects (contacts, lists, workflows, ad's, CTA's automation...)

What do you dislike?

Custom development options, because of is an standart software

Recommendations to others considering the product:

Great plaftform

What problems are you solving with the product? What benefits have you realized?

Join all the Marketing activity in the same place (Lead generation, MKT Campaigns, SEO, SEM, Ad's)

...more
Peyton ZSource : g2crowd.com
(Reviewed on 25 November 2020)
"The Value Beyond the Value"

What do you like best?

HubSpot is most basically known as a CRM tool to capture and organize customer information. However, HubSpot can do so much more than that with the workflow, reports, and property options. Our company is very diverse in the customers we work with and how they function. The use of automation allows the groups to incorporate automation into their process to help them get back to the important things.

What do you dislike?

Some of the email functionality could be more advanced. Forwarding forwarded emails would be helpful.

Recommendations to others considering the product:

Being able to create emails, edit our website, and develop workflows all in one place is a real game-changer for our team. We are able to increase our effectiveness by the tools offered from HubSpot Marketing Hub.

What problems are you solving with the product? What benefits have you realized?

Creating specialized pipelines and incorporating our group's processes into HubSpot has helped create a more pain-free buying experience for customers.

...more
Saurav SSource : g2crowd.com
(Reviewed on 25 November 2020)
"Hubspot marketing hub review"

What do you like best?

Can track the whole customer/ web-visitor journey; create landing pages, directly run and monitor fb/ google ads through it

What do you dislike?

Nothing as of now. all good . so far the best. Earlier we were using zoho marketing hub, but Hubspot marketing hub is the best of the all

Recommendations to others considering the product:

The all-in-one marketing suite

What problems are you solving with the product? What benefits have you realized?

Tracking the whole prospect / web-visitor journey and monitoring how ads are attributing to final conversions

...more
Darren SSource : g2crowd.com
(Reviewed on 25 November 2020)
"User Friendly Experience"

What do you like best?

I like the ability to easily create highly customizable workflows that allow us to power our lead routing automations. Our forms capture an adequate amount of information on our leads, we look for key metrics to determine which sales team we would like to route those leads to, as well as which don't look like a fit for our sales process, and treat them accordingly.

What do you dislike?

Reporting can be difficult at times. There isn't as much flexibility as I would generally like, but for the most part HubSpot has been releasing more complicated reporting this year. The hardest part is the ability to report in an 'and/or' conditional way. You end up needing to build multiple reports, export them and merge them together.

Recommendations to others considering the product:

The integration with the HubSpot CRM is very seamless and allows us to route our leads easily and efficiently. I would recommend considering the CRM as part of the integration, it's also a very user friendly CRM for sales people.

What problems are you solving with the product? What benefits have you realized?

We are using the HubSpot Marketing Hub to capture all of our 'Get A Demo' form submissions, enriching the information, and in some cases using HubSpot insights fields to do it, and then routing our leads directly to our sales team for them to reach out. The benefits have been we now respond to 100% of our leads, in one way shape or form, and have a median response time of under an hour.

...more
Melanie FSource : g2crowd.com
(Reviewed on 25 November 2020)
"The Hub is no Flub!"

What do you like best?

The Hub is very intuitive. If there is something that you're hoping for it to do chances are pretty good that it allows you to do so. Recently I built numerous workflows to kick off a lead process which included scoring and rating. With custom properties I was able to craft the process exactly as I proposed to sales and set it live without flaw. The Hub us set up in manner that makes sense navigationally, and HubSpot continues to make improvements.

What do you dislike?

The one area that I would like to see improved within the Hub is reporting within the workflows. I would like to be able to export performance and history analytics straight from the module. Other than that, I am satisfied with the Hub as a whole.

What problems are you solving with the product? What benefits have you realized?

Prior to HubSpot all digital activities was actioned in multiple platforms (Unbounce, Mailchimp, Zapier, Wordpress), HubSpot has allowed our company to consolidate marketing activities to just one true automation platform, including a web hosting, which will be transitioning from Wordpress to HubSpot come the new year. 2021.

...more
Martina SSource : g2crowd.com
(Reviewed on 24 November 2020)
"Very intuitive tool that makes my job easier"

What do you like best?

HubSpot is easy to use and easy to understand. It is one of that tools I can't imagine my workday without. It helps us track our obligations to customers, makes communication with them faster, and it is of great help in creating reports. We can visualize our progress, and performance, we collect great feedback reports through it, and we have the opportunity to make customized active or static lists per our use and needs. Lots of our work can be automized through Hubspotmakes us be more productive. I would suggest HubSpot to any of you that need marketing, sales, or customer service system. Their support team is fast and effective which adds final, and sometimes most important part of our collaboration with HubSpot team.

What do you dislike?

Integration with other systems such as payment system, LM's, or some internal systems etc. It can be tricky because you shall probably have some third party application or your own connector to integrate it with HubSpot.

Recommendations to others considering the product:

I would suggest HubSpot to any of you that need marketing, sales, or customer service system. Their support team is fast and effective which adds final, and sometimes most important part of our collaboration with the HubSpot team.

What problems are you solving with the product? What benefits have you realized?

It helps us track our obligations to customers, makes communication with them faster, and it is of great help in creating reports. We can visualize our progress, and performance, we collect great feedback reports through it, and we have the opportunity to make customized active or static lists per our use and needs. Lots of our work can be automized through Hubspotmakes us be more productive. I would suggest HubSpot to any of you that need marketing, sales, or customer service system. Their support team is fast and effective which adds final, and sometimes most important part of our collaboration with HubSpot team.

...more
Elle HSource : g2crowd.com
(Reviewed on 24 November 2020)
"Hubspot has transformed our business!"

What do you like best?

All-in-one services, customer support, ongoing development and updates, Husbpot Academy.

What do you dislike?

We have experienced some issues with incorrect mapping of customers to companies.

What problems are you solving with the product? What benefits have you realized?

Tracking of customers through workflows, chat function.

...more
Ron MSource : g2crowd.com
(Reviewed on 24 November 2020)
"From many systems to just one - loving Hubspot!"

What do you like best?

The ability to control, monitor, analyze my social channels, email marketing, google ad accounts

What do you dislike?

I wish the social was easier to monitor other channels, instead of having to go to monitor section. Hootsuite was what we used for social scheduling before, and its nice that you can see your scheduled messages as well as the other channels you are marketing (like mentions, handles following, etc.). Everything else has been lovely

What problems are you solving with the product? What benefits have you realized?

Going from many different systems to one - can monitor everything in one place. We used to have a different system for email marketing, different system for social sharing, different system for ads. The benefits from having our CRM also track the users with the email marketing and the tracking on our site has been invaluable to converting customers and seeing buyer journeys.

...more
Read All Reviews

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