Lead nurturing is the method of building and reinforcing relationships with customers at every point of the sales funnel. An effective lead nurturing program focuses marketing and communication strategies on listening to prospects' needs and providing the information and answers they need to create confidence, raise brand awareness, and sustain a link until the prospects are ready to buy.
| PRODUCT NAME | SW SCORE(OUT OF 100) | AGGREGATED RATINGS (OUT OF 5) |
|---|---|---|
ActiveCampaign
|
98 | 4.5 |
Klaviyo
|
97 | 4.5 |
Adobe Marketo Engage
|
95 | 4.2 |
SharpSpring
|
93 | 4.5 |
Ontraport
|
93 | 4.5 |
OutboundEngine
|
92 | 3.9 |
Omnisend
|
91 | 4.7 |
MoEngage
|
91 | 4.6 |
WebEngage
|
91 | 4.6 |
Customer.io
|
90 | 4.6 |
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