What is Lead Nurturing?

Lead nurturing is the method of building and reinforcing relationships with customers at every point of the sales funnel. An effective lead nurturing program focuses marketing and communication strategies on listening to prospects' needs and providing the information and answers they need to create confidence, raise brand awareness, and sustain a link until the prospects are ready to buy.

Software with Lead Nurturing

PRODUCT NAME	SW SCORE (OUT OF 100)	AGGREGATED RATINGS (OUT OF 5)
ActiveCampaign	98	4.6
Klaviyo	95	4.3
Adobe Marketo Engage	94	4
Omnisend	93	4.1
EngageBay	92	4.7
Ontraport	92	4.4
OutboundEngine	92	3.5
SharpSpring	92	4.1
MoEngage	91	4.3
WebEngage	91	4.5

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Analytics (ROI Tracking)

Analytics is the method of analyzing data in the database to discover valuable consumer insights that companies can act on. Software integrated with analytics become more intelligent in their understanding of customers, allowing you to make data-driven decisions.

Campaign Segmentation

Social media segmentation is breaking down your audience demographics within and between different social media platforms. It gives you an understanding of the different groups of people using various social media channels so you know which channels to employ to reach those groups.

Channel Management

Social media management is the process of creating, publishing, promoting, and managing content across social media channels like Facebook, Instagram, Pinterest, YouTube, more.

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