Home/Glossary/Lead NurturingUpdated on: November 29, 2023

Contents

What is Lead Nurturing?

Lead nurturing is the method of building and reinforcing relationships with customers at every point of the sales funnel. An effective lead nurturing program focuses marketing and communication strategies on listening to prospects' needs and providing the information and answers they need to create confidence, raise brand awareness, and sustain a link until the prospects are ready to buy.

Software with Lead Nurturing

PRODUCT NAME SW SCORE (OUT OF 100) AGGREGATED RATINGS (OUT OF 5)
ActiveCampaign 98 4.6
Klaviyo 95 4.3
Adobe Marketo Engage 94 4
Omnisend 93 4.1
EngageBay 92 4.7
Ontraport 92 4.4
OutboundEngine 92 3.5
SharpSpring 92 4.1
MoEngage 91 4.3
WebEngage 91 4.5

Related Features

View all features