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ActiveCampaign

An all-in-one marketing platform

(9,757 Ratings) Write Review

What is ActiveCampaign and how does it work? ActiveCampaign is designed by combining the all-around abilities of marketing automation, email marketing and Customer Relationship Management automation. It is suitable for any business size. With the phenomenal drag-and-drop interface, you can send beautiful newsletters, build and design email campaigns to engage their audience, thereby converting more contacts into customers. It also lets you connect and collaborate with the users through their forums as well as other social media platforms. ActiveCampaign pricing plans are affordable and they also offer discounts to the non-profit organizations.

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ActiveCampaign Features Show All Features

Marketing Automation Features

Website Visitor TrackingWebsite visitor tracking is the process of identifying important website activity to generate leads and insight for sales and marketing teams. These solutions generate reports of companies and/or people that visit your company’s website.
Lead NurturingLead nurturing is the method of building and reinforcing relationships with customers at every point of the sales funnel. An effective lead nurturing program focuses marketing and communication strategies on listening to prospects' needs and providing the information and answers they need to create confidence, raise brand awareness, and sustain a link until the prospects are ready to buy.
Lead ManagementLead Management is the process of acquiring and managing leads (potential customers) until the point where they make a purchase. Lead management should not be confused with lead nurturing, which is a specific part of lead management that takes place towards the end of the process.
Landing PagesLanding pages are standalone web pages created for the purpose of promoting or advertising a marketing or advertising campaign. A landing page is a place where a visitor "lands" after clicking on a link in an email or advertising from Google, Bing, YouTube, Facebook, Instagram, Twitter, or other websites. Unlike web pages, which usually have several objectives and promote exploration, landing pages have a single objective, referred to as a call to action (or CTA).
Email Drip CampaignsEmail drip campaigns are series of automated emails sent to people who take a specific action. You may choose the number of emails to send and the rate at which they are sent for any given action. These emails can be customized by including information such as the recipient's name and detailed references to the action they took. For example, you might submit a drip campaign to someone who registers for your online course. You might also use abandoned cart emails to give a drip campaign to people who add an item to their online cart but don't buy it.
Channel ManagementSocial media management is the process of creating, publishing, promoting, and managing content across social media channels like Facebook, Instagram, Pinterest, YouTube, more.
Campaign SegmentationSocial media segmentation is breaking down your audience demographics within and between different social media platforms. It gives you an understanding of the different groups of people using various social media channels so you know which channels to employ to reach those groups.
Analytics (ROI Tracking)Analytics is the method of analyzing data in the database to discover valuable consumer insights that companies can act on. Software integrated with analytics become more intelligent in their understanding of customers, allowing you to make data-driven decisions.
Multivariate TestingMultivariate testing is a technique for altering multiple variables to test a hypothesis. The aim of multivariate testing is to figure out which combination of variations out of all the possibilities performs the best. Combinations of changeable components make up websites and smartphone applications. A multivariate test involves modifying several elements at once, such as an image and headline. Three picture variations and two headline variations are combined to produce six material variations that are checked simultaneously to find the winning variant.
Lead ScoringLead scoring is a methodology used by sales and marketing departments to rank leads, or prospective customers by assigning values to them based on their behaviour relating to products or services.

Email Marketing Features

Facebook AdsHas an inbuilt tool to set up a Facebook marketing campaign
Abandoned Cart EmailSends email to customers who have failed to check out their cart items
Mobile AppHelps your team to stay top on the business everywhere
Sign Up FormsBuild sign up forms to allow website visitors to join your mailing list
RSS to EmailHelps users to receive any new updates or the latest news from the website
Predesigned Email TemplatesProvides a library of templates to build an email
Email SchedulingScheduling an email on a specific time or auto-responding to an action
Real-time Email EditorHelps to view the email while editing at the same time
List SegmentationSegregates the customers into smaller groups enabling the user to send targeted emails
Drag and Drop EditorLets you customize the elements with images, web forms, boxes, tables, etc. by simple drag and drop interface
A/B TestingA/B testing is a method of comparing two versions of a webpage or app against each other to determine which one performs better. AB testing is essentially an experiment where two or more variants of a page are shown to users at random, and statistical analysis is used to determine which variation performs better for a given conversion goal
Template ManagementA method of governing a company's document environment based on a variety of document models is known as template management. An efficient template management solution makes it easier for workers to build papers, saving time and efficiency.
Spam CheckPrior to sending out your campaigns and automation emails to your contacts, you can use spam check to help find areas of spamminess. The spam check tool checks the content of your message and shows the results on both the campaign summary and campaign Settings pages.
Mailing List ManagementMailing list management is the process of organizing all email addresses that you collect from customers and leads. You can submit more targeted emails and boost metrics like open rate and bounce rate by validating addresses and removing inactive subscribers from your list on a regular basis. Consider mailing list management to be all of the behind-the-scenes work that goes into keeping the mailing list up-to-date and accurate.
Event Triggered EmailSends emails to targeted customers based on their activities
Drip CampaignsDrip campaigns or drip marketing is a type of marketing communication that is broken down into pieces and spread out over time to subtly nudge a prospect to take action rather than offering them anything out of the blue.
Click-through TrackingClick-through tracking is an analytics feature that measures and reports where people click or tap on websites, apps, and emails. A click tracking tool tracks mouse clicks and taps using software or tags. This information is gathered and presented numerically, graphically (heat maps), or through individual sessions (session recordings). Marketers, analysts, and user researchers use click monitoring tools to attribute conversions, assess user interaction, and identify website failures and optimization opportunities.
Auto-RespondersAbility to send automated emails to the contacts subscribing to the list.
Multivariate TestingMultivariate testing is a technique for altering multiple variables to test a hypothesis. The aim of multivariate testing is to figure out which combination of variations out of all the possibilities performs the best. Combinations of changeable components make up websites and smartphone applications. A multivariate test involves modifying several elements at once, such as an image and headline. Three picture variations and two headline variations are combined to produce six material variations that are checked simultaneously to find the winning variant.
Contact ManagementThe process of storing, organizing, and monitoring information about your clients, prospects, and sales leads is known as contact management. In its most simple form, an address book or an Excel or Google spreadsheet with entries for all of the people with whom you do business can be used to handle your contact details. Many companies, on the other hand, prefer to use advanced contact management software. This is particularly useful if you have a large number of contacts to keep track of or several people who need access to the information.
Instagram AdsHas an inbuilt tool to set up an Instagram marketing campaign
Google Remarketing AdsAllows for retargeting your customers via Google Display Network to increase conversions
Delivery by Time ZoneSubscribers receive the email at the exact time they are in their timezone.
Send Time OptimizationHelps to find the best sending time to engage with your customer
Free Stock PhotosProvides a library of free stock photos for commercial use
Contact List ImportAbility to import contacts from TXT, EXCEL, CSV formats and also can enter manually
Click MapAllows tracking user click activity and how they interact with email
Document LibraryCentral repository to manage your assets like Images, PDF files, etc.,

ActiveCampaign Technical details

Support	Business Hours Online	Customer Type	Freelancers Large Enterprises Medium Business Small Business
API		Location / Phone Number	Chicago, Illinois / +1 800-357-0402
Deployment	SaaS/Web/Cloud Mobile - Android Mobile - iOS	Official Website	https://www.activecampaign.com/
Deployment	SaaS/Web/Cloud Mobile - Android Mobile - iOS	Category	Marketing Automation Software Email Marketing Software

ActiveCampaign Pricing

Pricing ModelFree Trial , Subscription , Quotation Based

Lite

$29 /User/Month

For solopreneurs who need their marketing to run effortlessly

Features

Email Marketing & Marketing Automation
24/7 Chat & Email Support
Inline Forms
Site & Event Tracking
API & Webhooks

Plus

$49 /Month

3 Users

For small teams focused on crafting excellent experiences across the customer lifecycle

Features

Includes features of Lite plan, plus
Landing Pages
Facebook Custom Audiences & Lead Ads
Lead Scoring
Pop-Up & Modal Forms
Conditional Content
WooCommerce, Shopify & BigCommerce Integrations

Professional

$149 /Month

5 Users

For teams that want to experiment and optimize their marketing efforts

Features

Includes features of Plus plan, plus
Predictive Sending
Split Automations
Salesforce Integration
Microsoft Dynamics 365 Integration
Site Messages
Attribution Reporting
Conversions
Accounts

Enterprise

Custom

10 Users

For growing teams in larger orgs looking to personalize their marketing at scale

Features

Includes features of Pro plan, plus
Custom Reporting
Custom Objects
Single Sign-On
Uptime SLA
HIPAA Support
Custom Mailserver Domain
Unlimited Email Testing

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Disclaimer: The pricing details were last updated on 17/04/2023 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

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ActiveCampaign Reviews

OVERALL RATING 4.6 Based on 9,757 Rating(s)

Rating Distribution

Excellent 77.1 %
Very Good 19.7 %
Average 1.9 %
Poor 0.5 %
Terrible 0.8 %

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Videos on ActiveCampaign

ActiveCampaign Features Demo

How to customize an automation recipe

ActiveCampaign Screenshots

All essential actions

ActiveCampaign FAQs

Q. What is ActiveCampaign used for?

ActiveCampaign is Marketing Automation Software. ActiveCampaign offers the following functionalities:

Website Visitor Tracking
Lead Nurturing
Lead Management
Landing Pages
Email Drip Campaigns
Channel Management
Campaign Segmentation
Analytics (ROI Tracking)
Multivariate Testing
Lead Scoring

Learn more about ActiveCampaign features.

Q. What are the top alternatives for ActiveCampaign?

Here`s a list of the best alternatives for ActiveCampaign:

Q. Does ActiveCampaign provide API?

Yes, ActiveCampaign provides API.

Articles on ActiveCampaign

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