Home/Marketing Automation Software/ActiveCampaign
Updated on: August 3, 2021
What is ActiveCampaign ?
ActiveCampaign - Marketing Automation Software
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98% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

ActiveCampaign

An all-in-one marketing platform
(8,509 Ratings) Write Review

ActiveCampaign is designed by combining the all-around abilities of marketing automation, email marketing and Customer Relationship Management automation. It is suitable for any business size. With the phenomenal drag-and-drop interface, you can send beautiful newsletters, build and design email campaigns to engage their audience, thereby converting more contacts into customers. It also lets you connect and collaborate with the users through their forums as well as other social media platforms. ActiveCampaign pricing plans are affordable and they also offer discounts to the non-profit organizations.

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ActiveCampaign Features Show All Features

ActiveCampaign Technical details

Support Business Hours Online Customer Type Freelancers Large Enterprises Medium Business Small Business
API Location / Phone Number Chicago, Illinois / +1 800-357-0402
Deployment SaaS/Web/Cloud Mobile - Android Mobile - iOS Category Marketing Automation Software Email Marketing Software

ActiveCampaign Pricing

Pricing ModelFree Trial , Subscription
MONTHLY YEARLY
Lite
$9 /Month
Billed Yearly

Pricing varies based on number of Contacts

Features

  • 500 Contacts
  • Marketing Automation
  • Email Marketing
  • Unlimited Email Sending
  • Drag & Drop Email Builder
  • 125+ Email Templates
  • Send Newsletters
  • Subscription Forms
  • Segmentation
  • Site and Event Tracking
  • Campaign and Automation Reporting
  • Import leads
  • Sales Emails
  • Lead Capture Forms
  • Segmented Outreach
  • Customer Newsletter
  • Customer Analytics
  • Up to 3 users
  • Import Contacts
  • Chat and Email Support
  • Mobile CRM & Marketing Access
  • Integrate to Over 850 CXA Partners
  • 500+ Automation Recipes
  • Unlimited Inactive Contacts
  • APIs, Webhooks, and Developer Tools
Plus
$49 /Month
Billed Yearly

Pricing varies based on number of contacts

Features

  • 500 Contacts
  • Everything from Lite plan, plus
  • Landing Pages
  • 50+ Landing Page Templates
  • Facebook Custom Audiences
  • Contact Scoring
  • SMS Marketing
  • Automations Map
  • Conditional Content
  • Advanced Performance Reporting
  • Custom Branded Forms and Landing Pages
  • CRM with Sales Automation
  • Lead Scoring
  • Sync Inbox with CRM
  • Mobile CRM App
  • SMS Prospect Nurturing
  • Task Reporting
  • Sales CRM Sync
  • SMS Service Followup
  • Deal Assignment
  • Customer Success Pipelines
  • Account Management
  • Customer Health Scoring
Professional
$129 /Month
Billed Yearly

Pricing varies based on number of contacts

Features

  • 500 Contacts
  • Everything from Plus plan, plus
  • Website Personalization
  • Predictive Sending
  • Predictive Content
  • Marketing Attribution
  • Split Automations
  • Attribution Reporting
  • Site Messages
  • Win Probability
  • Conversion Reporting
  • Split Automations
  • Split Automations
  • Personalized Product Experiences
  • Conversion Reporting
  • In-App Messaging
  • Up to 50 Users
  • 1:1 Onboarding Support
  • CXA Strategy Consultation (Launch your Marketing, Sales, and Service Initiatives with Success)
  • Three 1:1 Trainings Per Month
Enterprise
$229 /Month
Billed Yearly

Pricing varies based on number of contacts

Features

  • 500 Contacts
  • Includes Everything from Professional plan, plus
  • Custom Reporting
  • Custom Mailserver Domain
  • Custom Domain
  • Free Design Services
  • Unlimited Email Design Testing
  • Social Data Enrichment
  • Custom Reporting
  • Contact Enrichment
  • Custom Reporting
  • Contact Enrichment
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Disclaimer: The pricing details were last updated on 30/04/2018 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

Learn more about ActiveCampaign pricing.

ActiveCampaign FAQs

ActiveCampaign is Marketing Automation Software. ActiveCampaign offers the following functionalities:

  • Lead Scoring
  • Multivariate Testing
  • Analytics (ROI Tracking)
  • Campaign Segmentation
  • Channel Management
  • Email Drip Campaigns
  • Landing Pages
  • Lead Management
  • Lead Nurturing
  • Website Visitor Tracking

Learn more about ActiveCampaign features.

Yes, ActiveCampaign provides API.

Ask the Community View Community

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ActiveCampaign Reviews

OVERALL RATING
4.6
Based on 8,509 Rating(s)
Rating Distribution
  • 79.4 %
  • 17.9 %
  • 1.6 %
  • 0.5 %
  • 0.6 %
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Ann Marie SteinSource : trustpilot.com
(Reviewed on 16 April 2021)
All of this process has been a foreign…

All of this process has been a foreign language to me. What seems simple to others was deer in the headlights for me. The customer service folks were so helpful, beyond measure. I was able to keep moving forward with my campaign once they helped me solve a glitch in my set up.

...more
Mark BullardSource : financesonline.com
(Reviewed on 25 March 2021)
“The product is great, but the real game changer is the people!!”

PROS & CONS

What are the best aspects of this product?

I like that it covers all the bases: email, web chat, landing pages, forms, campaigns, deal management. The interface is nice and clean. Not cluttered like some other applications. The setup and administration is fairly straightforward. The VERY best thing is that EVERY person I've talked to or chatted with has been A+. Super helpful, above and beyond the call of duty. I'm super impressed with the people.

What aspects are problematic or could work better?

The deals management functionality needs some work, but I love the simplicity. I want to configure it more than I can today.

What features/services would you like to see in future versions of this product?

I'd really like to see improved Deals Management. I love that it's very simple, but there are some basic features that I'd really like to see improved. Especially around field types for instance.

What specific problems in your company were solved by this product?

Email Marketing simplified,
Deal Management simplified,
Web Chat easily integrated,

Are you a current user of this product?

Yes

...more
LeeSource : trustpilot.com
(Reviewed on 17 March 2021)
A great all in one customer relationship management tool

A great polyvalent tool, easy to use & intuitive, thebest customer relationship management and automation tool out there.

...more
Ryan Golf3Source : trustpilot.com
(Reviewed on 11 March 2021)
Very intuitive and a pleasure to use

Very intuitive and a pleasure to use. Fantastic features which make you want to market your business and engage with your Clients.

...more
Cheryl EricksonSource : trustpilot.com
(Reviewed on 11 March 2021)
I had a small learning curve regarding…

I had a small learning curve regarding automation and forms. I contacted customer service, and they responded quickly, walked me through, answered additional questions, and made sure everything was working. They also discussed with me ways to make my business better and utilize the tools to my advantage. I was so impressed with how much they cared and their professionalism. Not something you see every day.

...more
TaltihaSource : trustpilot.com
(Reviewed on 03 March 2021)
Great platform for everything you need as a startup

Great platform for CRM, marketing automation, e-mail marketing for a very good price! Choose ActiveCampaign after comparing with other tools like Hubspot, MailChimp etc. Really recommend it.

...more
Audrey SchlegelSource : trustpilot.com
(Reviewed on 15 February 2021)
Best email service provider EVER

our business has been using ActiveCampaign for about one year. We switched from another service provider that presented 2 problems: not enough functionalities, and charging too much.We have been through our fair share of email service providers before (MailChimp, ConstantContact, Getresponse, Kajabi integrated services), and had tested others.Active Campaign has a really flexible pricing plan, where you only pay for as many contacts as you use (there is a price for 1000, 2.500, 5.000, 10.000 all the way to 1million!) (if you massively clean your list, a simple email to their customer service could enable you to go back to lower price until your list builds up again).Also, there are 3 tiers, depending on the functions you need. If you only need email + automation, you could keep with the lowest tiers for quite a long time, for example.The best is not the price.. the best are the automation. They are really easy to build, you can also "buy" (even for free!) quite a number of them, they also deal with integrations from Everwebinar, Webinarjam and co. We are definitely not changing our provider again!

...more
Juliana Soto | Tecnología fáciSource : trustpilot.com
(Reviewed on 14 February 2021)
Perfect email marketing tool

I love that I can create and combine automations easily in Active Campaign. I keep track of all my leads information and I can connect it with my forms tool. It's great that it has a CRM included then you can organize your contacts very well, add notes and labels so that they can be segmented correctly.

...more
Ricardo BravenboerSource : trustpilot.com
(Reviewed on 25 January 2021)
Lot of tools for reasonable price

Plenty of automation possibilities together with Woocommerce. Very excited about ActiveCampaign. Using the PLUS subscription gives us all we need for a very reasonable price.

...more
Alvaro RodríguezSource : trustpilot.com
(Reviewed on 22 January 2021)
My experience with AC so far is really…

My experience with AC so far is really awesome. The plaftform seems to cover perfectly all we need, but also very important is the amazing support from different teams for onboarding, migration, learning, assistance. I've never seen something like this.Very happy.

...more
Read All Reviews

Videos on ActiveCampaign

ActiveCampaign Features Demo
ActiveCampaign Features Demo

ActiveCampaign Screenshots

All essential actions
Six essential site actions
Visiting device site tracking
Segment builder contacts
Recent Activities
Setting site tracking
Site event data vs actions
All essential actions
All essential actions
Six essential site actions
Visiting device site tracking
Segment builder contacts
Recent Activities
Setting site tracking
Site event data vs actions

Customers

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Disclaimer

The research is compiled using multiple sources, let us know of any feedback on feedback@saasworthy.com