Home/Marketing Automation Software/ActiveCampaign
Updated on: September 19, 2020
What is ActiveCampaign ?
ActiveCampaign - Marketing Automation Software : SaaSworthy.com
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ActiveCampaign

An all-in-one marketing platform
(5,972 Ratings) Write Review

ActiveCampaign is designed by combining the all-around abilities of marketing automation, email marketing and Customer Relationship Management automation. It is suitable for any business size. With the phenomenal drag-and-drop interface, you can send beautiful newsletters, build and design email campaigns to engage their audience, thereby converting more contacts into customers. It also lets you connect and collaborate with the users through their forums as well as other social media platforms. ActiveCampaign pricing plans are affordable and they also offer discounts to the non-profit organizations.

ActiveCampaign Awards

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ActiveCampaign Features Show All Features

ActiveCampaign Technical details

Support Business Hours Online Customer Type Freelancers Large Enterprises Medium Business Small Business
API Location / Phone Number Chicago, Illinois / +1 800-357-0402
Deployment SaaS/Web/Cloud Category Marketing Automation Software Email Marketing Software

ActiveCampaign Pricing

Pricing ModelFree Trial , Subscription
MONTHLY YEARLY
Lite
$9 /Month
Billed Yearly

Features

  • 500 Contacts
  • Unlimited sending
  • Email Marketing
  • Send Newsletters
  • Subscription Forms
  • Marketing Automation
  • Chat & Email Support
  • Up to 3 Users

Pricing based on number of Contacts

Plus
$49 /Month
Billed Yearly

Features

  • 500 Contacts
  • Everything from Lite
  • Unlimited sending
  • CRM w/ Sales Automation
  • Facebook Custom Audiences
  • Lead & Contact Scoring
  • Integrations
  • SMS Marketing
  • Dynamic Content
  • Custom User Permissions
  • Up to 25 Users

Pricing based on number of Contacts

Professional
$129 /Month
Billed Yearly

Features

  • 500 Contacts
  • Everything from Plus
  • Unlimited sending
  • Predictive Sending ML
  • Predictive Content ML
  • Customer Attribution & Path to Purchase
  • Win Probability ML
  • Conversion Performance Reporting
  • Split Automations
  • Site Messaging
  • In-Depth Onboarding Consultation
  • Automation Strategy Consultation
  • 3 One-on-one Training Sessions per Month
  • Up to 50 Users

Pricing based on number of Contacts

Enterprise
$229 /Month
Billed Yearly

Features

  • 500 Contacts
  • Includes Everything from Professional
  • Unlimited sending
  • Custom Reporting (Beta)
  • Custom Mailserver Domain
  • Custom Domain
  • Dedicated Account Rep
  • Free Design Services
  • Free Social Data
  • Phone Support
  • Uptime SLA
  • Unlimited Users

Pricing based on number of Contacts

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Disclaimer: The pricing details were last updated on 30/04/2018 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

ActiveCampaign FAQs

ActiveCampaign is Marketing Automation Software. ActiveCampaign offers the following functionalities:

  • Lead Scoring
  • Multivariate Testing
  • Analytics (ROI Tracking)
  • Campaign Segmentation
  • Channel Management
  • Email Drip Campaigns
  • Landing Pages
  • Lead Management
  • Lead Nurturing
  • Website Visitor Tracking

Learn more about ActiveCampaign features.

The pricing for ActiveCampaign starts at $15.00 per month. ActiveCampaign has 4 different plans:

  • Lite at $15.00 per month.
  • Plus at $70.00 per month.
  • Professional at $159.00 per month.
  • Enterprise at $279.00 per month.

No, ActiveCampaign does not offer a free plan.

Learn more about ActiveCampaign pricing.

Yes, ActiveCampaign provides API.

Ask the Community View Community

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ActiveCampaign Reviews

OVERALL RATING
4.6
Based on 5,972 Rating(s)
Rating Distribution
  • 80 %
  • 17.3 %
  • 1.7 %
  • 0.5 %
  • 0.5 %
SHARE YOUR EXPERIENCE Write a Review
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Brett CSource : g2crowd.com
(Reviewed on 17 September 2020)
"It's one less headache for me!"

What do you like best?

When it comes to running an agency you need two skills, sales and systems. Sales is an ongoing struggle but if you do it right the system shouldn't be. That is what makes active campaign so amazing for me. I set it up once and I know it just works. Review collected by and hosted on G2.com.

What do you dislike?

I think the system to design the emails takes a little to get used to. You need to play with it for a while to understand the logic of the design. If Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Follow up follow up and Follow up! we use a two call close for our clients well if you have 20 clients in the pipeline you don't have time to follow up with them on a regular basis. You need a system to "keep them warm" between call one and two, active campaign is that syatem. Review collected by and hosted on G2.com.

...more
Ryan TSource : g2crowd.com
(Reviewed on 17 September 2020)
"The best Marketing Automation company that continues to add features"

What do you like best?

The customer experience has been by far the best out of any company I have ever used. Everyone I have encountered has been helpful and happy to share any information. They also have webinars, training videos and blogs to help you achieve success on the platform. Review collected by and hosted on G2.com.

What do you dislike?

Not really any dislikes. It's a little intimidating when you first log in because it doesn't exactly line up to the training, but again, it's easy to figure out and the tools and resources are there to assist you. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

This is a company that is ahead of the game and ever-evolving. I love that they continue that approach to business. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

It's helped me stay focused on the task at hand and helped manage my day to day. It has also helped me forecast my goals and deadlines. Review collected by and hosted on G2.com.

...more
Administrator in Online MediaSource : g2crowd.com
(Reviewed on 17 September 2020)
"Very user friendly, suggested to who just started like me"

What do you like best?

The fact It's very understandable even if you don't know how to use email -marketing automation.

It is user friendly and I had to change my domain in the past. The help service did it in 15 minutes. I loved this! Review collected by and hosted on G2.com.

What do you dislike?

Maybe I would add more customizable templates for the forms Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Start to use it and you will love it because it's so easy and give you so much power, I am not very good with the pc but this tool is super useful to gather contacts. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

I found it cheap and affordable for someone who just started with a blog/website! Review collected by and hosted on G2.com.

...more
Pauline MSource : g2crowd.com
(Reviewed on 17 September 2020)
"As an Ontraport Consultant I love Active Campaign"

What do you like best?

I love the functionality of active campaign and the visual campaign builder, the trigger options and the market place. I love the field options and sections to allow for full customisation. The email templates are great to use too. The functionality is up there with confusionsoft, but the user experience and price make this a must have. Review collected by and hosted on G2.com.

What do you dislike?

My least favourite thing about active campaign is the way that new contact alerts hit my email with a bunch of unnecessary fields. I also don't like the fact that when I delete a form, data taken via the fields on that form can also be deleted - not sure if this has been rectified? I believe the field should belong to the client record and not associated with the form. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

If you don't need webpages and you just need to be able to communicate to clients and keep track of them in your funnel this is a brilliant tool for that. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Active Campaign is great for running a consulting business and automating different lists, I love the segmentation via tags feature. Review collected by and hosted on G2.com.

...more
Janice HSource : g2crowd.com
(Reviewed on 16 September 2020)
"Excellen app for email marketing and CRM"

What do you like best?

I love the simplicity of Active Campaign, the attractive interface, the video tutorials and the support which is second to none. Review collected by and hosted on G2.com.

What do you dislike?

It's difficult to say there's something I dislike. The only thing I've found that is not'ideal' is thatyou can't create a list of tags to see as one list. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

It does all my email marketing and it's a really simple, user-friendly CRM. Review collected by and hosted on G2.com.

...more
User in Mental Health CareSource : g2crowd.com
(Reviewed on 15 September 2020)
"Great Platform"

What do you like best?

Our experience with ActiveCampaign has been great. The training and onboarding helped us identify the best ways to use the platform for our specific needs. A year later since then, we are still identifying new ways to optimize our marketing using all of the tools and options Active offers. Review collected by and hosted on G2.com.

What do you dislike?

Wish the profile for each Deal had more customizable options, but there have been great improvements over the past few months. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Take advantage of their team's help! They are wonderful and very helpful Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Reporting where our leads are coming from and tracking their activities. Pulling detailed reports. Tracking our teams efficiency. Creating personalized marketing paths Review collected by and hosted on G2.com.

...more
Nicky MSource : g2crowd.com
(Reviewed on 15 September 2020)
"Easy to use even for me!"

What do you like best?

I am not a tech person at all but Active Campaign is so easy to use and I am actually enjoying setting up and send emails to my list! This is helping me to grow an audience and make more sales which is obviously really valuable in any business Review collected by and hosted on G2.com.

What do you dislike?

I think the reports could be better - possibly a full view of unsubscribes, I cant seem to access that information Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Definately give it a try as its working for me Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

I am now able to keep in touch with my prospects and clients via regular emails and I particularly like it that you can have multiple lists - this has saved me so much time. Review collected by and hosted on G2.com.

...more
Administrator in Health, Wellness and FitnessSource : g2crowd.com
(Reviewed on 15 September 2020)
"Amazing price-performance ratio"

What do you like best?

It is very simple, the support is great, has lots of APIs and all functionalities for marketing automations. Review collected by and hosted on G2.com.

What do you dislike?

Unfortunately, you can't buy specific modules (ex. only SMS with your basic plan), but the basic plan has a lot to offer for not much money. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Great marketing automation tools to create automatic email funnels and a newsletter module is the hearth of active campaign. Review collected by and hosted on G2.com.

...more
Sarah SSource : g2crowd.com
(Reviewed on 14 September 2020)
"So easy to use"

What do you like best?

I love how simple and easy ActiveCampaign is! I am not very tech savvy, but this platform is truly amazing and the ease is just amazing. Review collected by and hosted on G2.com.

What do you dislike?

There's not much I don't dislike! I am happy with all features! Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

I am able to use Active Campaign for all my email needs, and automate more so I don't have to worry about follow up.! Review collected by and hosted on G2.com.

...more
Administrator in Non-Profit Organization ManagementSource : g2crowd.com
(Reviewed on 14 September 2020)
"Very powerful but easy to use"

What do you like best?

My business needs to keep in touch with customers who have a wide array of interests. ActiveCampaigns tagging and segmenting workflow is powerful but easy to use. I can send forms to new subscribers to learn about their interests, send follow-up reminders if they haven't completed the forms (and different reminders if they opened the form but didn't submit), and then segment their follow-up campaigns depending on what they want to see. It lets me be hyper-targeted and personal without adding to my workload. Review collected by and hosted on G2.com.

What do you dislike?

I found it challenging to style some of my embedded follow-up forms to be consistent with my brand. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

It's an expensive tool compared to other email marketing tools out there, but email marketing has one of the highest ROIs. Every serious business should be investing in their email marketing funnel, and ActiveCampaign is the best way to do that. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

I'm using ActiveCampaign to write personalized emails to a wide range of customers. I've been able to sound personable and authentic while still being automated. Review collected by and hosted on G2.com.

...more
Read All Reviews

ActiveCampaign Screenshots

All essential actions
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All essential actions
All essential actions
Six essential site actions
Visiting device site tracking
Segment builder contacts
Recent Activities
Setting site tracking
Site event data vs actions

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