Home/Marketing Automation Software/ActiveCampaign
Updated on: July 16, 2019
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ActiveCampaign - Marketing Automation Software : SaaSworthy.com
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ActiveCampaign

An all-in-one marketing platform
(811 Ratings) Write Review

ActiveCampaign is designed by combining the all-around abilities of marketing automation, email marketing and Customer Relationship Management automation. It is suitable for any business size. With the phenomenal drag-and-drop interface, you can send beautiful newsletters, build and design email campaigns to engage their audience, thereby converting more contacts into customers. It also lets you connect and collaborate with the users through their forums as well as other social media platforms. ActiveCampaign pricing plans are affordable and they also offer discounts to the non-profit organizations.

ActiveCampaign Features Show All Features

ActiveCampaign Technical details

Support Business Hours Online Customer Type Freelancers Large Enterprises Medium Business Small Business
API Contact United States / +1 (773) 904-0945
Deployment SaaS/Web/Cloud Category Marketing Automation Software

ActiveCampaign Pricing

Pricing ModelFree Trial , Subscription
How much does ActiveCampaign cost ?
The pricing for ActiveCampaign starts at $9.0 per month. ActiveCampaign has 4 different plans such as - Lite at $9.0 per month, Plus at $49.0 per month, Professional at $129.0 per month and Enterprise at $229.0 per month.
Enterprise
$229 /Month

$229 Per Month Paid Yearly and $279 Per Month Paid Monthly

For 1000 Contacts the Features Inlcuded are

  • Includes Everything from Professional
  • Unlimited sending
  • Custom Mailserver Domain
  • Dedicated Account Rep
  • In-depth Onboarding
  • Free Design Services
  • Free Social Data
  • Phone Support
  • Uptime SLA
  • Unlimited Users

Based upon the number of Contacts the Pricing Differs.Please Contact the Organization for the Details.

Professional
$129 /Month

$129 Per Month Paid Yearly and $159 Per Month Paid Monthly

For 1000 Contacts the Features included are

  • Includes Everything from Plus
  • Unlimited sending
  • Site Messaging
  • Attribution
  • Up to 50 users

Based upon the number of Contacts the Pricing Differs.Please Contact the Organization for the Details.

Plus
$49 /Month

$49 Per Month Paid Yearly and $70 Per Month Paid Monthly

For 1000 Contacts the Features Inlcuded are

  • Includes Everything from Lite
  • Unlimited sending
  • CRM w/ Sales Automation
  • Contact and Lead Scoring
  • Deep Data Integrations
  • Custom User Permissions
  • Custom Domain
  • Custom Branding
  • One on One Training
  • SMS Marketing
  • Up to 25 users

Based upon the number of Contacts the Pricing Differs.Please Contact the Organization for the Details.

Lite
$9 /Month

$17 Per Month Paid Yearly and $29 Per Month Paid Monthly

For 1000 Contacts the Features Included are

  • Unlimited sending
  • Email Marketing
  • Send Newsletters
  • Marketing Automation
  • Chat and Email Support
  • Up To 3 Users

Based upon the number of Contacts the Pricing Differs.Please Contact the Organization for the Details.

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Disclaimer: The pricing details were last updated on 30/04/2018 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

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ActiveCampaign Reviews

OVERALL RATING
4.5
Based on 811 Rating(s)
Rating Distribution
  • 718
  • 58
  • 13
  • 18
  • 4
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Emer C.Source : capterra.com
(Reviewed on 10 July 2019)
One of the best email service providers

Pros: The automation is very powerful and timeline on the dashboard gives me feedback the moment I log in.

Cons: It has greatly improved but does take time to learn all the features and I still have more to learn.

Overall: Before I took the leap from just using free MailChimp to starting to pay for a service I did extensive research. ActiveCampaign was top on features and Scalability. There are others that will have more bells and whistles but when you dig down, they will count duplicate subscribers. This is a huge thing to watch and AC is one of the very few that doesn't do this.

Their automation is available right from the start and I went back recently to get familiar with MailChimp and couldn't believe how primitive it was in comparison.

If you are serious about business and want a platform that will grow with your business, not grow out if it and have to go to the huge task of migration, I definitely recommend ActiveCampaign.

...more
Neelima K.Source : capterra.com
(Reviewed on 08 July 2019)
MailChimp to ActiveCampaign

Pros: We haven't tested it yet but we started the subscription for lead nurturing and automated email journeys

Cons: Not very easy-to-use interface. MailChimp is better

Overall: Customer service is great up to the point of sale. Beyond that the migration/activation process is clunky and they have too many players in the mix. We're testing it for a few months and might either switch back to MailChimp or try Pardot if possible.

...more
Sean V.Source : capterra.com
(Reviewed on 06 July 2019)
Lost the plot with customer service

Pros: These guys are absolutely useless when it comes to support. 5 live chat waiting a total of 3 hours in total and no one can tell me why my campaign does automate nor subscribe to a list.

6 emails over 4 weeks and still no resolution. Apparently according to CSR it is still with the tech team.

I had to upgrade in order to still be in the queue for answers. Got a mail today. She doesn't know how to help. Waiting.

Based on support you better off using any other flipper program.

You guys are utterly useless!

Cons: Designs don't work.

Support non existent to help

Use people who don't know what they talking about on live chat.

Useless

Overall: Flipped useless

...more
Source : g2crowd.com
(Reviewed on 03 July 2019)
"The best !"

What do you like best?

I love the simplicity and yet the amazing power of ActiveCampaign ! I think this platform is amazing for small businesses as for the biggest ones because it grows with my audience and needs, it's very simple to use as a beginner, really user friendly and a very solid tools with a lot of amazing functionalities for advanced people who wants to grow their lists, use automations, make beautiful and highly customized emails in a few minutes.

What do you dislike?

Nothing. Maybe just the fact that I can't write an email to a list and choose to remove one or two or choose to send a campaign to just 1 or 2 people I choose, it would be amazing to be able to choose the list and then choose to check or uncheck the boxes to choose the people within the list that I want to write to (for now it's just possible with the segments so it's not even possible to verify who are the people and if we set the segments rules right)

Recommendations to others considering the product:

Stop hesitating, stop searching, you have found what you need :-) and you can use it even if you are a beginner, you will love it, and when your business will grow, you won't need to change, because ActiveCampaign is amazing for very advanced people and businesses, it will be your best friend for the growth of your business :-)

What problems are you solving with the product? What benefits have you realized?

I tested a lot of platforms before choosing ActiveCampaign... I needed to change my previous one because it was only in english and not highly customizable, a lot of my clients speaks french and ActiveCampaign made it so easy to be able to have everything important translated for my clients. I never have clients again writting to me "I don't understand anything...I don't knw where to click... what does this mean?"

...more
Source : g2crowd.com
(Reviewed on 03 July 2019)
"ActiveCampaign - The Best Email Marketing Platform in 2019"

What do you like best?

Besides the affordable, and competitive pricing of ActiveCampaign some of the features I like best are all of the integrations you can do with 3rd party platforms like Click Funnels, and even on your own website. ActiveCampaign goes way beyond other similar email marketing services in terms of the capabilities of integrations, embedded surveys, advanced email sequences, and much more.

What do you dislike?

Honestly there is not much I dislike about ActiveCampaign. If anything, I would ask that they continue to add new features, new integrations, and maybe a little improvement to their website interface, but it has really been great so far. I've tried many other top competitors, and always recommend ActiveCampaign now.

What problems are you solving with the product? What benefits have you realized?

ActiveCampaign has many benefits and integrations that you would pay 3x-5x for if you used a competitor. I am very happy with ActiveCampaign, and look forward to using it for many years. I'm looking forward to any new integrations and features as this company grows!

...more
Source : g2crowd.com
(Reviewed on 02 July 2019)
"The solution to our B2B needs"

What do you like best?

ActiveCampaign is simply highly intuitive. Our not especially IT savvy Business Development Managers use it in managing our sales partners located all around the world - and they find it terribly easy to use. It gives them what they need and they can manage their contacts with no issues at all. I especially like the very straightforward automations and it comes at a very fair price.

What do you dislike?

Not much really - this may be me but I haven't found a way to duplicate contacts yet - but then I haven't asked. We have lots of contacts working at the same organisations - and it woudl be handy just to double up and then change the contact name and email

Recommendations to others considering the product:

Think carefully exactly how you are going to use it - this is not a consideration for buying but certainly one for implementation

What problems are you solving with the product? What benefits have you realized?

Partner management and campaigns - now are so much easier - we had flirted with a couple of other CRMs but this was by far the most straightforward and campaign design is really nice now -bit clunky in others we looked at.

The benefit comes from the straight-forward automation - saving resources every time we run a new campaign.

...more
Source : g2crowd.com
(Reviewed on 02 July 2019)
"Active Campaign is Fantastic"

What do you like best?

Active Campaign is an awesome product. As an agency/partner-reseller, we're able to manage all of our accounts from one dashboard and customize each to the client's specific needs. We transitioned seamlessly from our previous solution, and have received fantastic support from Active Campaign through it all. There have been a few snags along the way where we had questions, or needed more extensive explanation and they were so helpful.

What do you dislike?

I wish there was a better way to allow clients access to their account, but restrict their permissions (even more than what exists currently). I'd also love a quick resource guide explaining lists, tags, and segments, but honestly that may already exist and I just haven't come across it yet!

What problems are you solving with the product? What benefits have you realized?

Active Campaign has allowed us to better target our clients' audiences, to report on recipient behavior, and to adjust our strategies accordingly. We've only been using it for about 6 months and the more we get into it, and the more accounts we transition to it, the better it is.

...more
Source : g2crowd.com
(Reviewed on 02 July 2019)
"Why Didn't I Get ActiveCampaign Sooner?!"

What do you like best?

It's so easy to use- very intuitive- very easy to make and implement changes. After using Infusionsoft for years it's so nice to move to something that is so simple nad straightforward to use. It's super simple to connect to my website to track those interactions and touch points. I love that I can set the scale for how to grade users interaction to trigger automations to the most interested users and even be able to alert the sales team which users are the best to spend their time calling

What do you dislike?

I'd like there to be a little more flexibility with the contacts note information- what to add and from where so it's more easily searchable to find specific conversations- would be helpful to upload recordings as well from say a zoom meeting

Recommendations to others considering the product:

Why on earth didn't I do this sooner?! It's saved me time and headaches

What problems are you solving with the product? What benefits have you realized?

we have a new cold calling outbound initiative- it has made the follow up seamless- before we were knee deep in excels

...more
Source : g2crowd.com
(Reviewed on 01 July 2019)
"Most simple and efficient way to do email campaign "

What do you like best?

What I like the most is the way Active Campaign let me create campaign step by step without ever forgetting a detail. You are able to spam check your email, test it, modify it until everything is perfect. It is really the best tool for someone that is not always thinking about everything. I think the customer service is one of the best part too. They are always there to answer.

What do you dislike?

Sometimes there is a little glitch when I erase the link to an email or a button in my email. The window close and I have to start again.

Recommendations to others considering the product:

I think the compagny that decides to switch must not be intimitated by the learning curve of ActiveCampaign because on the long term it is easier to use and more efficent then other software.

What problems are you solving with the product? What benefits have you realized?

I could create email to send my customers depending on their customer experience on my website. This is the main difference between ActiveCampaign and other tools.

...more
Source : g2crowd.com
(Reviewed on 30 June 2019)
"So easy to use and powerful automations!"

What do you like best?

I love that Active Campaign is so easy to use and so powerful. In just a few weeks we've set up multiple automations. I love the AB testing and the way you can so easily create and alter the journeys that you can take subscribers down. I'm so glad i switched from my old email marketing platform, which was cumbersome and annoying to use.

What do you dislike?

As a small business the price is pretty hefty. there's a few small things, like not being able to get daily summary of new subscribers. The form and email builders are a bit limited graphically.

Recommendations to others considering the product:

It's easy to use and set up. The assistance/support is great and i love their tutorials.

What problems are you solving with the product? What benefits have you realized?

We are onboarding people through automatations and we can do lots of A/B testing now really easily. We can much more easily tailor emails to what people are interested in, which is great.

...more
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