Home/Marketing Automation Software/ActiveCampaign
Updated on: May 30, 2020
What is ActiveCampaign ?
ActiveCampaign - Marketing Automation Software : SaaSworthy.com
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ActiveCampaign

An all-in-one marketing platform
(742 Ratings) Write Review

ActiveCampaign is designed by combining the all-around abilities of marketing automation, email marketing and Customer Relationship Management automation. It is suitable for any business size. With the phenomenal drag-and-drop interface, you can send beautiful newsletters, build and design email campaigns to engage their audience, thereby converting more contacts into customers. It also lets you connect and collaborate with the users through their forums as well as other social media platforms. ActiveCampaign pricing plans are affordable and they also offer discounts to the non-profit organizations.

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ActiveCampaign Features Show All Features

ActiveCampaign Technical details

Support Business Hours Online Customer Type Freelancers Large Enterprises Medium Business Small Business
API Location / Phone Number Chicago, Illinois / +1 800-357-0402
Deployment SaaS/Web/Cloud Category Marketing Automation Software Email Marketing Software

ActiveCampaign Pricing

Pricing ModelFree Trial , Subscription
MONTHLY YEARLY
Lite
$9 /Month
Billed Yearly

Features

  • 500 Contacts
  • Unlimited sending
  • Email Marketing
  • Send Newsletters
  • Subscription Forms
  • Marketing Automation
  • Chat & Email Support
  • Up to 3 Users

Pricing based on number of Contacts

Plus
$49 /Month
Billed Yearly

Features

  • 500 Contacts
  • Everything from Lite
  • Unlimited sending
  • CRM w/ Sales Automation
  • Facebook Custom Audiences
  • Lead & Contact Scoring
  • Integrations
  • SMS Marketing
  • Dynamic Content
  • Custom User Permissions
  • Up to 25 Users

Pricing based on number of Contacts

Professional
$129 /Month
Billed Yearly

Features

  • 500 Contacts
  • Everything from Plus
  • Unlimited sending
  • Predictive Sending ML
  • Predictive Content ML
  • Customer Attribution & Path to Purchase
  • Win Probability ML
  • Conversion Performance Reporting
  • Split Automations
  • Site Messaging
  • In-Depth Onboarding Consultation
  • Automation Strategy Consultation
  • 3 One-on-one Training Sessions per Month
  • Up to 50 Users

Pricing based on number of Contacts

Enterprise
$229 /Month
Billed Yearly

Features

  • 500 Contacts
  • Includes Everything from Professional
  • Unlimited sending
  • Custom Reporting (Beta)
  • Custom Mailserver Domain
  • Custom Domain
  • Dedicated Account Rep
  • Free Design Services
  • Free Social Data
  • Phone Support
  • Uptime SLA
  • Unlimited Users

Pricing based on number of Contacts

Screenshot of the Vendor Pricing Page
ActiveCampaign Pricing
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Disclaimer: The pricing details were last updated on 30/04/2018 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

ActiveCampaign FAQs

ActiveCampaign is Marketing Automation Software. ActiveCampaign offers the following functionalities:

  • Lead Scoring
  • Multivariate Testing
  • Analytics (ROI Tracking)
  • Campaign Segmentation
  • Channel Management
  • Email Drip Campaigns
  • Landing Pages
  • Lead Management
  • Lead Nurturing
  • Website Visitor Tracking

Learn more about ActiveCampaign features.

The pricing for ActiveCampaign starts at $15.00 per month. ActiveCampaign has 4 different plans:

  • Lite at $15.00 per month.
  • Plus at $70.00 per month.
  • Professional at $159.00 per month.
  • Enterprise at $279.00 per month.

No, ActiveCampaign does not offer a free plan.

Learn more about ActiveCampaign pricing.

Yes, ActiveCampaign provides API.

Ask the Community View Community

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ActiveCampaign Reviews

OVERALL RATING
4.5
Based on 742 Rating(s)
Rating Distribution
  • 669
  • 41
  • 9
  • 19
  • 4
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Stefan MüllerSource : trustpilot.com
(Reviewed on 10 March 2020)
A Marketing Nightmare

Massive deliverability problems, lots of technical issues, error prone editor and the worst, most opaque customer support I've ever experienced.

...more
Amanda SextonSource : trustpilot.com
(Reviewed on 10 March 2020)
Using Active Campaign has been nothing…

Using Active Campaign has been nothing short of disaster. We've had an open ticket with them on an issue that's preventing on our automations to go out due to a glitch on their side. We've yet to receive a single update. Every day we message them, every day we're told we should hear back later that day. The downtime and ongoing site issues along with their customer service is the worst I've dealt with and our team is migrating all our clients from Active Campaign today. Can't wait to be on a new platform.

...more
Verified UserSource : trustradius.com
(Reviewed on 25 February 2020)
So glad we decided to switch to ActiveCampaign

Use Cases and Deployment Scope

We use ActiveCampaign to manage our email campaigns across the whole company. We also use ActiveCampaign as a 3rd party email automation solution for our clients. It helps us to automate the emails sent to our prospects and current clients. For our marketing agency clients, we use ActiveCampaign to manage their email lists and send automated emails.

Pros and Cons

  • ActiveCampaign can handle large email lists
  • ActiveCampaign helps to keep the emails lists organized
  • The ActiveCampaign automation is a must to keep the email list healthy and engaged
Edit
  • We think the workflow, from creating a list until designing the automation, should be a little more intuitive
  • First-time users must watch quick tutorials to move quickly inside the application if they want to better understand the system

Likelihood to Recommend

ActiveCampaign can be used to import emails from funnels (landing page), so the prospect received an automated email (welcome email). This email can be tagged and, at the same time, a simple or complex email automation can be started. This automation can be created and administrated visually by using the email design tool.
Read this authenticated review

...more
Rene SteffanSource : trustradius.com
(Reviewed on 13 February 2020)
ActiveCampaign for everyone!

Use Cases and Deployment Scope

ActiveCampaign is being used only by our Marketing and Sales Department in our organization. We use ActiveCampaign, integrated with Salesforce, to send out HTML rich emails to our guests and patients. It's very easy to use and provides great templates to choose from. The reports and tracking are very in-depth and helpful as well.

Pros and Cons

  • Templates
  • Integrates with Salesforce
Edit
  • View the email/design from the report screen

Likelihood to Recommend

If you are looking to reach a large base of clients with HTML rich emails, ActiveCampaign is a great tool to use. We use it for events, products, services, weekly webinars, truly the possibilities are endless. I don't think I can think of a scenario where ActiveCampaign wouldn't be appropriate to use. Maybe to tell something they have cancer.
Read Rene Steffan's full review

...more
Rene SteffanSource : trustradius.com
(Reviewed on 13 February 2020)
ActiveCampaign for everyone!

Use Cases and Deployment Scope

ActiveCampaign is being used only by our Marketing and Sales Department in our organization. We use ActiveCampaign, integrated with Salesforce, to send out HTML rich emails to our guests and patients. It's very easy to use and provides great templates to choose from. The reports and tracking are very in-depth and helpful as well.

Pros and Cons

  • Templates
  • Integrates with Salesforce
Edit
  • View the email/design from the report screen

Likelihood to Recommend

If you are looking to reach a large base of clients with HTML rich emails, ActiveCampaign is a great tool to use. We use it for events, products, services, weekly webinars, truly the possibilities are endless. I don't think I can think of a scenario where ActiveCampaign wouldn't be appropriate to use. Maybe to tell something they have cancer.
Read Rene Steffan's full review

...more
Joanne PSource : g2crowd.com
(Reviewed on 12 February 2020)
"The perfect email platform for a non techy person"

What do you like best?

The most helpful feature is the customer services team. They are constantly there to help you understand and build the system your business needs.

What do you dislike?

I honestly haven't found a downside... except maybe as I understand it more I've now got more ideas of how I can use it to help my community and therefore I've made myself more work!

Recommendations to others considering the product:

Write out on paper the automation you want to make to make the most use of the support calls

What problems are you solving with the product? What benefits have you realized?

It's now dealing with all my member sig ups and looking after them throughout their onboarding allowing me to focus on other parts of the business.

...more
Mike KoolwijkSource : trustradius.com
(Reviewed on 12 February 2020)
ActiveCampaign: A great marketing tool to start with

Use Cases and Deployment Scope

We help companies with setting up their marketing, based on existing tools or tools that we can suggest. ActiveCampaign is one of the tools we use and suggest, and also some of our clients use it. (So, there is not really one best tool for me, but it depends on the situation.) For marketing automation, we use ActiveCampaign for smaller companies with fewer than 500 contacts. It's easy to use, gets the job done for most of the wishes there are, and you can start at $9 per month. If it's not working, then it won't hit you too hard. We mainly use ActiveCampaign for lead generation, segmentation, automation of emails to the segments, and contact forms in one system.

Pros and Cons

  • A real clean and complete automation setup
  • Low price, even if you wanna try "marketing automation" to get your feet wet
Edit
  • Reports are kinda bland. I wish I could have more information or even build them myself.
  • With no HTML editor, the emails sometimes end up looking like something you don't want to send.

Likelihood to Recommend

From my experience, ActiveCampaign is better at "email marketing automation" than marketing automation as a whole. So, when your main focus is getting everything out of your mail campaigns and subscribers, this tool is perfect! If you are a small company, or even a bigger one, and want to "experience" marketing automation, ActiveCampaign is a perfect base to start. But if you are bigger and want the complete picture of "marketing automation" with sales management, etc., I would suggest other tools.
Read Mike Koolwijk's full review

...more
Neil MSource : g2crowd.com
(Reviewed on 11 February 2020)
"Best Data Driven CRM for Businesses Small to Large"

What do you like best?

Using ActiveCampaign and its strong suite of features is easy and intuitive. From integrating with your current setup to adding more to your entire CRM and customer experience, it can all be done through the use of ActiveCampaign.

The deep date integrations are what I find to be the best and add the most efficiency to our business, but the Facebook custom audience integration, pre-mapped automations and Chrome extensions are great benefits as well.

What do you dislike?

I suppose a more marketing based mobile app would be nice to monitor campaigns and their results, but overall there's little that I dislike.

Recommendations to others considering the product:

If you are on the fence and data-driven insights are a priority to effectively communicate or manage your day-to-day operations, I highly suggest ActiveCampaign. We were between ActiveCampaign, Campaign Monitor and SendGrid and ActiveCampaign provided us the best value, easiest onboarding method and our Account Manager shares the passion with developing our business and scaling effectively. Cannot recommend enough!

What problems are you solving with the product? What benefits have you realized?

The ability to segment and correctly market to customers based on their current progression in the sales pipeline and easily share that information with necessary staff is a great boost to our efficiency and ultimately our bottom line.

...more
Fernando PSource : g2crowd.com
(Reviewed on 11 February 2020)
"Recommend ActiveCampain to everyone starting a new project to an experience team."

What do you like best?

What i like the best, is the easy usability, everything is on the place. No misunderstanding stuff. The customer service is really nice, the onboarding process its easy and the support team, is always helping you out. I only started 2 months ago, as I was using Mailchimp before, but as far as it looks this platform is fantastic.

What do you dislike?

At the moment, nothing, on the beginning few misunderstand with the booking system for the DEMO, but nothing else

What problems are you solving with the product? What benefits have you realized?

We are building a B2B and B2C structure on our business, we have some salespeople on the streets, then phone calling team and them digital marketing, so we are mixing a bit of everything to funnel up in one system to maximize all channels and get the most from and for our customers

...more
Sajith VSource : g2crowd.com
(Reviewed on 11 February 2020)
"Competitive Prices, Great Features & Support"

What do you like best?

Active Campaign is simple and easy to use. Their drag and drop system is stable and bug-free when compare with their competitors.

And, I love their user experience as well. Automation systems were always complex to use, but the ActiveCampaign team made it super simple and they develop their system to keep the non-techie users in mind.

And I think ActiveCampaign knows that the success of any organization is their support team. Their support ticket systems and scheduled calls with representatives are just awesome.

What do you dislike?

The deals pipeline (or a limited version) of it should available for LITE users, so that they can try out the potential and upgrade if advanced pipline automation is needed.

What problems are you solving with the product? What benefits have you realized?

client/account management communications

marketing promotions

lead scoring

sales funnels - closed won/closed lost by channel

sales funnels - client feedback check-in points throughout the project

...more
Read All Reviews

ActiveCampaign Screenshots

All essential actions
Six essential site actions
Visiting device site tracking
Segment builder contacts
Recent Activities
Setting site tracking
Site event data vs actions
All essential actions
All essential actions
Six essential site actions
Visiting device site tracking
Segment builder contacts
Recent Activities
Setting site tracking
Site event data vs actions

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