Zoho Marketing Automation

About Zoho Marketing Automation

Zoho Marketing Automation is a powerful platform that takes the marketing efforts to the next level. With simple drag-and-drop tools, can create customized landing pages and forms to capture leads from websites, social media pages or email campaigns. Its integration with popular CRMs also allows for seamless lead management and data syncing, saving time and effort while increasing productivity. Zoho Marketing Automation makes it easy to create, manage and track campaigns across multiple channels such as email, social media, SMS and more. With its lead scoring and nurturing capabilities, users can segment leads based on their behavior and interests, send targeted messages and content to move them down the sales funnel, and ultimately convert them into customers. The software provides comprehensive analytics to track website visitors, page views, bounce rates to analyze performance. Experiment different campaign elements with A/B testing tool and take the marketing game to the next level with Zoho Marketing Automation.

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Pricing

Free Trial Available
Starts at $14.0.
View Detailed Pricing

SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

100%
Reviews

69%
Momentum

64%
Popularity

76%

Platforms Supported

Browser Based (Cloud)

Organization Types Supported

All (Small, Medium, Large)

API Support

Available

Modes of Support

Business Hours, Online

Zoho Marketing Automation Features

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Marketing Automation Features

Features: The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

100%

Website Visitor Tracking

This feature allows you to analyze and understand the behavior of your website visitors.

Lead Nurturing

Timely following up with your leads in order to convert them into a prospective customer.

Lead Management

A systemized and organized way of managing all your leads and their conversation.

Landing Pages

Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email

Email Drip Campaigns

An email drip campaign helps you automatically send a series of emails at regular intervals.

Channel Management

It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible.

Campaign Segmentation

A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty.

Analytics (ROI Tracking)

ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue.

Multivariate Testing

Allows testing different variations of multiple webpage elements to find the best one among them

Lead Scoring

Lets you manage your prospective leads by scoring them on the basis of their response.

Zoho Marketing Automation Pricing

Free Trial

Available

No Credit Card Required, Get Started for Free

Pricing Options

Premium Plans ( Subscription )

Pricing Plans

MONTHLY YEARLY

Standard $14.00 $19.00 per month

For businesses who are just starting to implement marketing.

Features

10 users
Number of visitors = contact count*2
Basic contact management (lists and life cycle stages)
Basic segmentation
Signup forms
Basic journey builder and pre-built journey templates
Basic email marketing
SMS and social marketing
Website behavior tracking
Website goals
Compliance check
Integration with 40+ apps

Professional $22.00 $29.00 per month

For growing businesses that need to plan, collaborate, and hyper-personalize every marketing experience.

Features

Includes features of Standard plan, plus
15 users
Number of visitors = contact count*5
Complete contact management (lists, scoring, tags, life cycle stages)
Advanced segmentation
Advanced journey builder and journey templates with reports
Contact path tracing
Custom re-entry criteria in journeys
Landing pages
Basic pop-up forms
Marketing planner
Advanced email marketing
Email campaign A/B testing
Scheduling in social campaigns
Smart URLs
Ecommerce marketing

Enterprise $44.00 $59.00 per month

For advanced businesses that require customization and advanced metrics to track every customer touchpoint.

Features

Includes features of Professional plan, plus
25 users
Number of visitors = contact count*10
Lead attribution
Complete journey builder
X-RAY tracing in journeys
Advanced targeting pop-ups
Engagement pop-ups
Workspace
Custom roles
Webhooks
Personalized product recommendations in ecommerce
Dedicated IP address (Add-on)

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Disclaimer: The pricing details were last updated on 12/10/2023 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

Learn more about Zoho Marketing Automation Pricing.