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About Zoho Marketing Automation

Zoho Marketing Automation is a powerful platform that takes the marketing efforts to the next level. With simple drag-and-drop tools, can create customized landing pages and forms to capture leads from websites, social media pages or email campaigns. Its integration with popular CRMs also allows for seamless lead management and data syncing, saving time and effort while increasing productivity. Zoho Marketing Automation makes it easy to create, manage and track campaigns across multiple channels such as email, social media, SMS and more. With its lead scoring and nurturing capabilities, users can segment leads based on their behavior and interests, send targeted messages and content to move them down the sales funnel, and ultimately convert them into customers. The software provides comprehensive analytics to track website visitors, page views, bounce rates to analyze performance. Experiment different campaign elements with A/B testing tool and take the marketing game to the next level with Zoho Marketing Automation.

Screenshots & Videos

Journey Builder
Marketing Planner
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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read More

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read More
  • Reviews
  • Momentum
  • Popularity

Platforms Supported

  • Browser Based (Cloud)

Organization Types Supported

  • All (Small, Medium, Large)

API Support

  • Available

Modes of Support

  • Business Hours, Online

Zoho Marketing Automation Features

Marketing Automation Features

  • Features: The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read More

Website Visitor Tracking

This feature allows you to analyze and understand the behavior of your website visitors.

Lead Nurturing

Timely following up with your leads in order to convert them into a prospective customer.

Lead Management

A systemized and organized way of managing all your leads and their conversation.

Landing Pages

Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email

Email Drip Campaigns

An email drip campaign helps you automatically send a series of emails at regular intervals.

Channel Management

It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible.

Campaign Segmentation

A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty.

Analytics (ROI Tracking)

ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue.

Multivariate Testing

Allows testing different variations of multiple webpage elements to find the best one among them

Lead Scoring

Lets you manage your prospective leads by scoring them on the basis of their response.

Zoho Marketing Automation Pricing

Free Trial


No Credit Card Required, Get Started for Free

Pricing Options

Premium Plans ( Subscription )

Pricing Plans


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Pricing screenshot
Disclaimer: The pricing details were last updated on 12/10/2023 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

Learn more about Zoho Marketing Automation Pricing.

Zoho Marketing Automation Alternatives

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Zoho Marketing Automation Reviews

User Rating

4/5 (Based on 23 Ratings)

Ratings Distribution

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  • Very Good

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Videos on Zoho Marketing Automation

Zoho Marketing Automation Screenshots

Zoho Marketing Automation FAQs

What is Zoho Marketing Automation used for?

Zoho Marketing Automation is Marketing Automation Software. Zoho Marketing Automation offers the following functionalities:

  • Website Visitor Tracking
  • Lead Nurturing
  • Lead Management
  • Landing Pages
  • Email Drip Campaigns
  • Channel Management
  • Campaign Segmentation
  • Analytics (ROI Tracking)
  • Multivariate Testing
  • Lead Scoring

Learn more about Zoho Marketing Automation features.

What are the top alternatives for Zoho Marketing Automation?

Does Zoho Marketing Automation provide API?

Yes, Zoho Marketing Automation provides API.

Zoho Marketing Automation Contact

Vendor Details

Pleasanton, CA

Contact Details

+1 (888) 900-9646

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Zoho Marketing Automation Integrations


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