Marketing analytics software contains applications and tools to optimize a business’s marketing strategies. These systems improve decision-making and help provide higher ROI on marketing and sales efforts. They gather data on marketing campaigns across a variety of platforms, analyse the results and performance of the campaigns via analytics dashboard and can integrate with your sales, marketing or other analytics software. With the help of Marketing analytics software, you can get a complete view of customers across all the channels, enhance your social media strategies, personalize your marketing campaigns, improve your customer engagement and even anticipate customer or market behaviour. Leveraging customer data to your advantage helps you maximize your marketing efforts.
ClickGum software is a platform used to track clicks, conversions, and ROI from all your online marketing. The software offers features like geo-location, rotate between links. filter fraud clicks. Split your traffic across multiple landing pages. Segment report and Export in CSV file format.... read more
Morphio is an AI tool for digital marketers that enables them to scale their data analysis efforts. This makes it easier for marketers to incorporate the effect of past data while trying to predict future trends. And with the ability to include countless data sets into their marketing efforts,... read more
A marketing analytics tool that integrates all your advertising platforms and enables you to check your data. A streamline flow of data and reports got from 395 data sources. Collect, organize data and feed the data in dashboards, business intelligence, Google Data Studio or Google Sheets. Targets... read more
Analyze the performance of your marketing. Improve your team’s responsiveness by identifying issues and capitalizing on opportunities for optimization. The company provides an all-in-one marketing platform for marketing companies with features reporting, analytics, and management tools. This... read more
TrackMavens marketing analytics platform helps you prove ROI and improve results on 18 digital channels including social, ads, PR, automation, and CRM. TrackMaven helps businesses come up with optimized content strategies, more thorough and effective campaign analyses, and produce comprehensive... read more
Pathmatics turns the world’s marketing data into actionable insights. Pathmatics provides a marketing intelligence platform that helps the world’s top agencies, brands, and publishers answer their digital advertising questions across Facebook, YouTube, display, native, mobile, video and... read more
Captain Growth empowers your company by helping you make sense of your data. Captain Growth works in a number of areas, including audience segments, targeted ads, anomalies in your metrics, and poorly performing creative ads. Captain Growth also helps you decide on the settings for your ads. This... read more