Marketing Analytics Software List (May 2024)

Lifesight is an AI-powered marketing measurement platform that empowers businesses to achieve sustainable growth while safeguarding their customers' privacy. The suite of solutions includes Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), and Incrementality Testing, which provide data-driven insights to improve marketing strategies, enhance ROI, and achieve efficient resource allocation. MMM assesses the impact of marketing strategies on sales and revenue by analyzing variables like advertising, pricing, and distribution. MTA analyzes customer journeys to offer a nuanced view of how multiple touchpoints influence conversions. Incrementality Testing evaluates the real impact of marketing strategies through controlled experiments to differentiate between natural customer behavior and marketing influence. These solutions guide enterprises to make informed decisions about budget allocation and resource optimization, ultimately helping them achieve sustainable growth in the privacy-first era.

Bitclu offers appropriate data analytics and futuristic visualisation to businesses so they have the clarity to optimise Amazon lists and enhance sales accordingly. With this tool, users can keep a log of every change they make to the listing, bullet points or title, besides monitoring whether their sales are progressing or whether their conversions are improving. Furthermore, the tool presents an advanced restocking facility, which makes sure that the users’ inventories never runs out of stock. The smart system of Bitclu also provides appropriate predictions regarding the dates until which the stock will last and how much users will need to reorder. This tool further helps users to analyse their Amazon sales. With Bitclu’s well-designed dashboard, one can get excellent visualisation that leads to the clear observation of key parameters and helps in measuring data more quickly. At present companies situated across international markets like the USA, Mexico, China, UK, Spain, Japan, Australia, Brazil, Canada, Turkey, India are reaping the opportunities offered by the same.

SparkToro software is a platform used to collect online audience’ attributes, behavior, & sources of influence. Build your outreach with list for publications and people that reach your customers and Compare the attributes and sources of influence for multiple audiences. Prioritize your press, social, content, SEO, and outreach campaigns and analyze your brand’s audience vs. your competitors.

Digivizer software is an all-in-one marketing tool to measure the campaigns to automate workflows. Collect audience growth and content engagement with your social channel metrics. Generate reports and can export charts with image and vector files in PDFs file formats. It integrates with Google Analytics, Google Ads, and more. Marketers, Small and Medium companies make use of the software.

Pega Marketing is an intuitive decision-making platform with a scalable architecture that helps even the biggest of organisations stay agile, streamlined and ready for the next challenge. Thanks to the low-code platform and user-friendly interface, it significantly helps reduce manual processing, improve relationships between IT professionals, business users and developers alike. Quick automation is one of the sought-after features of Pega Marketing and Robotic Process Automation (RPA) makes the entire process easy by allowing bots to take care of every little detail associated with the project, thereby enabling the consultants to focus completely on their clients. Further, RPA also enables the elimination of errors to the maximum possible extent thereby increasing work efficiency. Pega Email Bot, Prediction Studio, Event Strategy Manager, Adaptive Decision Maker and Real-time Intelligence are some of the notable products under Pega Marketing’s exclusively designed Process AI. Additionally, Pega Process Fabric and Multi Experience Applications enable consistent performance across all channels, orchestrate work efficiently and pull in important data from existing systems.

PixDynamics provides an innovative data set that is updated on a weekly basis to ensure customers are provided with the latest insights regarding their consultants. The information is tailored to a specific organization and the solutions provided are integrated with the customer's systems and processes. This allows PixDynamics to sync millions of records with the customer's data every week. This ensures customers are able to access the most up-to-date information to better manage their consultants.

Introducing ZooTools Panda, the ultimate online marketing platform for businesses of any size. Increase the audience and start collecting leads today with ZooTools Panda. This comprehensive marketing tool provides users with everything they need to reach a large, engaged audience. Use it to create viral waitlists and newsletters, as well as social referrals, contests, and more. It's simpler than ever to grow the customer base in no time just designs the campaigns on ZooTools Panda and then launch them across multiple digital platforms like email and social media. Plus, users can track the campaigns' ROI quickly and know exactly what’s working to put the right strategies in place. At the end of the day, success depends on relationships and ZooTools Panda is here to help brands take control of their relationships with existing customers and prospective followers alike. Harness the power of an easy-to-use personalized experience to keep in constant contact with potential leads and keep the brand top-of-mind. With this reliable tool on the user side, the user can make sure that no information is left behind. Reach out to new crowds quickly and effectively with ZooTools Panda. Start building the database of leads today.

Introducing Zulu5, the ultimate tool for digital advertising transparency and safety. With Zulu5, they can easily analyze, compare, and safeguard all of their digital campaigns. No more guesswork, no more risks. Zulu5 gives they the power to make informed decisions and stay ahead of the game in the ever-evolving world of digital marketing. Say goodbye to hours of desk research and hello to live insights with Zulu5. This innovative platform provides they with access to a global database of ads, giving they a comprehensive view of the digital market. This means they can easily identify opportunities and risks, and make the most of every campaign. But that's not all. Zulu5 doesn't just provide they with data, it also keeps they up-to-date with custom alerts. They'll never miss an important update or trend again. This powerful notification system ensures that they're always ahead of the curve and ready to take action. At Zulu5, we understand the importance of trust and safety in the digital advertising world. That's why this platform is designed to provide they with the utmost security and transparency. With Zulu5, they can be confident that their campaigns are in good hands. So why wait? Take their digital advertising game to the next level with Zulu5. This user-friendly interface and advanced features make it the ultimate choice for any marketer. Join the thousands of satisfied users who have unlocked the full potential of their digital campaigns with Zulu5. Try it now and see the difference for themself!

Funnel.io is an automated data collection and marketing report software, offering active integrations with 500+ data sources. The software can be used by IT engineers, analysts and those linked with digital marketing. It collects relevant data across multiple data sources, maps them in real-time and powers up the business intelligence tool. Business houses associated with e-commerce can use Funnel to replace their manual data collection process. They can also generate intuitive marketing dashboards and reports using the same, and make smart business decisions in real-time. The scheduled export feature offered by Funnel ensures updated data management and on-time access. Its unified connector option ensures integrated connections across data within minutes. Businesses can also use the automated data warehouse export mechanism offered by the software to generate a centralized marketing overview of their own. They can generate custom metrics within Funnel, leveraging on formulas, conditions and automated tools.

Adverity is an advanced marketing analytics platform that is designed for the transformation of your data into engaging dashboards and intuitive insights. It eliminates the need for manual reporting and saves a lot of time by automating your data integration from all types of tech platforms. With Adverity, you can connect all of your data using a large library of data connectors and get rid of data error and spreadsheets permanently. You can transform, optimize and enhance your data and distribute it across various destinations using Adverity’s smart tools and features. It increases flexibility and assists you in maximizing the value of your harmonized datasets by leveraging your data. It provides better visualization with flexible and engaging dashboards. Users can monitor their multi-channel performance, speed up their marketing reports and democratize their data using Adverity. Users can additionally optimize their future plans and campaigns with Adverity’s predictive insights feature. The software comes completely equipped with international data protection standards and certifications for security management of user’s information.

Strackr is an affiliate platform that consolidates user affiliate data such as transactions, clicks, income, and payments into a single affiliate platform. The objective behind this feature is to save the user time by compiling everything in one location, making it easy to monitor data on a single affiliate dashboard. Strackr ensures that a user can see all of the reports that they require, as well as compare them to other affiliate programs, all while keeping all data secured and secure. It is an excellent assistance system for both individuals and corporations, and it includes a live chat system to address all user questions. This software assists in monitoring and tracking data from numerous affiliate systems such as Awin, Impact, ShareASale, Amazon, and others. It has a dashboard that allows you to keep track of the number of leads generated, revenue generated, and clicks recorded. It sends consumers a daily summary of their earnings through email, allowing them to stay on top of their earnings. Strackr is a piece of software designed specifically for email marketing and coupon channels. It also aids in the improvement of efficiency and the increase of sales and revenues. It's a fantastic tool that allows you to keep track of your affiliate revenue. It also sends you daily updates through email, allowing you to plan your next steps accordingly. Strackr also allows you to compare the performance of different programs, assisting you in selecting the best affiliate program. Furthermore, the program ensures their customers' entire security.

Morphio is an AI tool for digital marketers that enables them to scale their data analysis efforts. This makes it easier for marketers to incorporate the effect of past data while trying to predict future trends. And with the ability to include countless data sets into their marketing efforts, users can correlate data with their respective ROI. With hands-on data analytics automation, users receive the ability to grow their skill sets overnight along with the ability to scale. With a proprietary algorithm, users receive constant insights that can boost their bottom line. Users can also seamless aggregate their campaign performance and focus on the most priority metrics. They can also integrate their Search, Display, and Social Media marketing data on a single platform and easily monitor both paid and organic results with the data visualization tool. Other features include defining traffic, conversion, and ROI goals, being alerted about campaign data abnormalities, and more.

TapClicks is a marketing reporting dashboard that serves to be widely helpful in offering ideal marketing operations, analytics, workflow and order management, and reporting solutions. The software plays an important role in simplifying complex marketing strategies while making business better and smarter. This exclusive marketing platform provides an end-to-end business solution to SEO, performance pertaining to reporting/analysis, workflow approvals, and so on. With TapClicks, one can easily automate order entry using TapOrders that has been built for media agencies and other companies. One can track, book inventory, manage creatives and go through the workflow accordingly. Besides this, users can opt for TapWorkflow to make their team better and more organized, thus leading to customer satisfaction. With the TapAnalytics feature of the software, one can also analyze the performance of marketing, and improve the team’s response and optimize campaigns by identifying issues and finding the opportunities to drive better ROI. Users can rely on TapReports, to communicate and collaborate with clients using the online dashboard. To get a unified view, one needs to look into insights, gather information, etc., and understand different business strategies in a timely fashion.

Ziggy is simple, easy to use and makes viewing status a pleasure. It has some key features like Private & secure, Add filters, Live realtime stats, Multiple sites, Clickable chart points, Full table views and much more.

AdMeter offers marketing analytics and call tracking. The team of AdMeter empowers advertisers with real-time and actionable marketing intel. AdMeter helps to measure phone numbers and web responses from search engines, digital and offline advertising efforts. Furthermore, AdMeter’s online call monitoring telephony enables, whisper, call recording time of day and more. It also offers dynamic show tracked telephone numbers to gauge the response to every online marketing effort. AdMeter systems were built with enterprise-level usage in mind. From cosmetic surgery to timber merchants, this system provides Marketing Analytics and Call Tracking to a wide range of enterprises. AdMeter is a low-cost response analysis solution that is critical to their marketing activities. Some of the biggest retail companies in the automobile industry rely on AdMeter for Call Tracking and Marketing Analytics. They use it to analyse the success of their consumer advertising and how the service affects their bottom line. AdMeter helps to create wonderfully simple reports which offer both graphical and exportable data.

Introducing Mayple - connecting businesses with the best marketing experts and agencies to get real, measurable results. Finding talented marketing professionals is a difficult challenge these days, especially because traditional job platforms are focused on sales pitches instead of proving results. With Mayple, you can access verified marketing freelancers and boutique agencies that have been selected specifically for their ability to help users achieve their goals. Their network allows users to find the perfect individual or team for their needs by filtering through a variety of skill sets, locations, and specialties that have proven successful in the past. Whether they were looking to completely revamp the online presence or make small adjustments to gain more visibility, they make it easy to find the solution best suited for the user. Say goodbye to time-consuming sales calls and online flipping through countless portfolios. Now users can fill the marketing gaps in one simple step with Mayple – just enter a few details about yourself and get instantly matched with pre-vetted professionals based on what type of services are right for users. Join us today and take advantage of the exclusive network with an array of qualified professionals at low prices!

GreyMetrics is a marketing analytics software. It's used to build reports and dashboards. The software has a drag-and-drop tool for data widgets, allowing users to generate bespoke reports and manage data presentation as needed.Monitor statistics and download reports as PDFs or password-protected emails.Its vast list of features includes - Create reports/dashboards using industry-standard report templates. Create custom reports using drag and drop. All your marketing data in one report - Generate reports with a single click data from 20+ integrations for marketing. Create bespoke reports by dragging and dropping data widgets. For quick start they have over 25+ pre-defined templates for standard reports, made along with consultation with industry experts. One of their most beneficial features is their live marketing dashboards – allowing you to monitor data from everywhere, provides samples for all integrations and helps you build beautiful visualizations without prior design skills.It automatically creates multilingual reports in GreyMetrics in 9 different languages. Customize and download your reports in PDF format or send them through email with password protection. Create reports and connect accounts in one click.

PathFactory is an intelligent solution used to accelerate nurturing, improve win rates, and understand content performance of a website. It reduces friction by building real-time content journeys using AI-based technology and eliminating hard gating. Businesses can focus their sales and marketing efforts where their audience is spending the most time. Users can get the most out of every click by giving their audience everything they need in real-time. It helps businesses nurture in real-time using bingeable content tracks and micro-personalized content journeys. Brands can accelerate the content journey by allowing their audiences to self-nurture after every time they click on content from any channel. Businesses can quickly uncover which assets are performing better, so they can replace the bottom performers with top ones. Users can make changes to formats like content, forms, and styling that boost their campaign performance quickly and easily. Businesses can understand the performance of every channel based on the content consumption of the audience and double down on investments with vendors who drive the best audiences.

CHEQ is an intuitive cybersecurity solution that is specially designed for marketers to provide them with the most accurate and powerful CAS solution in the market. The software helps brands to enhance their marketing efforts by avoiding bots and invalid users that cover 40% of the overall web traffic. By directing their marketing strategies to the real customers, the solution enhances sales and thereby growth of the businesses. In addition, it also improves on-site conversion efforts and funnel metrics by generating leads with real customers. CHEQ helps marketers to make better decisions with the help of real marketing data and analytics. It unlocks revenue opportunities, cleans up unreal audiences and straightens out the optimisation process as well. Moreover, the solution is also capable of intercepting invalid site visitors besides preventing site tool flooding in real-time. CHEQ also comes in handy for negative SEO probability monitoring and funnel transparency enhancing processes, enabling marketers to make better strategies.

Introducing Communion, an AI-powered analytics platform ideal for professionals looking to drive their creative processes and strategies. Combining the power of Artificial Intelligence with real-time Analytics, Communion can provide an additional layer of insight and intelligence to guide your strategic approach like never before. From identifying key trends in user behavior to uncovering never-before-seen opportunities in data, Communion is a powerful asset in any business' arsenal. It's easy to set up and use, making it perfect for executives spearheading projects as well as entrepreneurs looking for fresh ideas and input. Try it out today for a richer understanding of customer buying habits, market trends, and more.