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Updated on: December 5, 2020
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Marketing Analytics Software

Marketing analytics software contains applications and tools to optimize a business’s marketing strategies. These systems improve decision-making and help provide higher ROI on marketing and sales efforts. They gather data on marketing campaigns across a variety of platforms, analyse the results and performance of the campaigns via analytics dashboard and can integrate with your sales, marketing or other analytics software. With the help of Marketing analytics software, you can get a complete view of customers across all the channels, enhance your social media strategies, personalize your marketing campaigns, improve your customer engagement and even anticipate customer or market behaviour. Leveraging customer data to your advantage helps you maximize your marketing efforts.

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Newlytics

Marketing analytics for everyone
(2 Ratings)

Newlytics is made for small businesses and marketing agencies to track their marketing spend and attribution without any development. Newlytics track everything that happens on your websites and landing pages. Discover what your users click on, and how they behave. Every time a visitor contacts you... read more

Affluent

A Tool to Manage Affiliate Data
(1 Ratings)

Affluent is an Affiliate marketing with powerful tools to manage data via unified dashboard. Create custom tables and visualizations based on the KPIs. The software offers API to maintain your connections to other platforms. Schedule revenue emails in your inbox every day. Marketers, Publishers,... read more

Captain Growth

Automate your Marketing Analytics with AI
(1 Ratings)

Captain Growth empowers your company by helping you make sense of your data. Captain Growth works in a number of areas, including audience segments, targeted ads, anomalies in your metrics, and poorly performing creative ads. Captain Growth also helps you decide on the settings for your ads. This... read more

Windsor.ai

A tool to increase Marketing ROI
(19 Ratings)

Windsor.ai software is a Marketing Attribution software used to optimize ROI with AI. Analyze customer journey to measure conversions of business. It integrates with Stripe, HubSpot, Jira, Magento, and more. Small, Medium and Large companies make use of the software.

ClickGum

A Simple Click Tracking Solution
(4 Ratings)

ClickGum software is a platform used to track clicks, conversions, and ROI from all your online marketing. The software offers features like geo-location, rotate between links. filter fraud clicks. Split your traffic across multiple landing pages. Segment report and Export in CSV file format.... read more

Trackier

Performance Marketing Platform for KPIs, Fraud Clicks, Reports and Mobile Apps
(18 Ratings)

Trackier is a Customisable Performance Marketing Software targeted at Ad Networks, Agencies and Advertisers to manage publisher relations. The Trackier Platform enables users to create, automate, measure, and optimize their marketing campaigns, creatives and conversions in one place. Users get data... read more

DigitalMaas

Manage your GMB Business In minutes
(6 Ratings)

DigitalMaas software is a Local Marketing Platform used to manage your Google My Business locations at scale.The software offers features like GMB Posts and can respond to Google Reviews, Menus, Photos, and much more. Import your locations and take your audit results to analyse your data and... read more

Funnel.io

Detailed insights for Marketing
(78 Ratings)

A marketing analytics tool that integrates all your advertising platforms and enables you to check your data. A streamline flow of data and reports got from 395 data sources. Collect, organize data and feed the data in dashboards, business intelligence, Google Data Studio or Google Sheets. Targets... read more

AdStage

Your Marketing Data in One Platform
(106 Ratings)

AdStage is an all-in-one solution for creating and managing cross-network pay-per-click (PPC) marketing campaigns, across Facebook, Twitter, Google AdWords, Bing, and LinkedIn Ads. Keep your creatives fresh and fight ad fatigue by automatically rotating or scheduling new ads to run for certain... read more

Morphio

AI-driven Marketing Prediction Platform
(24 Ratings)

Morphio is an AI tool for digital marketers that enables them to scale their data analysis efforts. This makes it easier for marketers to incorporate the effect of past data while trying to predict future trends. And with the ability to include countless data sets into their marketing efforts,... read more

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List of Marketing Analytics Software

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