mParticle

About mParticle

mParticle provides data aggregation and management solutions using secure APIs and SDKs connected to a company's systems. The solution enables companies to use the data in various applications such as marketing, analytics, and data warehousing. Additional services include measuring video and audio usage, managing customer profiles to understand critical milestones during a customer’s journey, and data filtration services. Users can influence the flow of data through a client’s output so that the data is leveraged. mParticle helps to create workspaces that act as data containers. Their specialization lies in four data domains: Data Connections, Data Quality, Data Governance, and Data-Driven Personalization. mParticle assists users in managing data quality, enforcing governance, and improving customer service interactions. The simplification and security of customer data infrastructure allow users to spend less time maintaining marketing tools and more time building critical elements. Users seeking to improve conversion rates, retention, and time-to-monetization can do so with the help of high-quality customer data that is readily available.

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Pricing

Free Trial Not Available
mParticle Offers Custom plan.
View Detailed Pricing

SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

93%
Reviews

70%
Momentum

64%
Popularity

83%

Platforms Supported

Browser Based (Cloud)

Organization Types Supported

All (Small, Medium, Large)

API Support

Available

Modes of Support

Business Hours, Online

mParticle Features

Show Feature Explanation

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Customer Data Platform (CDP) Features

Features: The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

93%

Multi-step Marketing

Create a campaign flow or storyboard by adding numerous campaign elements.

Audience Builder

Allows to segment the customers/subscribers using attributes and personas.

Behavior Tracking

A tracking tool that facilitates fostering positive customer reaction

Identity Graph

Create a correlation between individuals with identical match groups.

Data Enrichment

A value-addition process of improving lead quality with new attributes.

Data Orchestration

Automated process to integrate and sync data across multiple marketing channels

Data Source

Import customer data from several sales and marketing channels

GDPR Compliance

Makes the website compliant to General Data Protection Regulation 2016/679 that offers privacy to all users in the European Union

Data Cleansing

Helps in verifying/correcting/modifying inaccurate or coarse data from database

Email Marketing

Helps to do email marketing and customizes emails to make a good impression to audiences

360-degree Customer view

Aggregates entire customer data attributes from various touchpoints into a single dashboard.

Hyper Targeting

Delivering Ad content to extremely relevant interest group segments.

Landing Pages

Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email

mParticle Pricing

Free Trial

Not available

Pricing Options

Premium Plans ( Quotation Based )

Pricing Plans

mParticle Custom

Features

Data Infrastructure
Data Quality
Data Governance
Data-Driven Personalization

Disclaimer: The pricing details were last updated on 20/08/2020 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

Learn more about mParticle Pricing.