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Freshmarketer

Drive appropriate business leads with Freshmarketr

(35 Ratings) Write Review

What is Freshmarketer and how does it work? Freshmarketer is a compact marketing software for businesses and their ever-changing needs. Brands can depend on Freshmarketer to deliver the right message at the right time, resulting in enhanced lead conversion and greater ROI. With Freshmarketer, businesses can run a variety of experiments on their site, optimise their websites and improve visitors experiences. They can also set up chatbots to communicate with individual visitors and convert them into leads on the go. Moreover, building comprehensive marketing campaigns gets a lot easier with the platform, enabling companies to identify hot leads and get a full-fledged view of their engagement levels. Marketers can also generate customer wise segments and forward personalised emails to drive in more sales. Customer-specific campaign generation, transactional email forwarding, custom domains, drag and drop journey builders, dedicated accounts manager and inbuilt website tracking and chat facilities are of great use. Ultimately, the AI-based predictive contact scoring feature available within the software, helps businesses monitor contact behaviour and demographic information in real-time.

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Freshmarketer Features Show All Features

Marketing Automation Features

Website Visitor TrackingWebsite visitor tracking is the process of identifying important website activity to generate leads and insight for sales and marketing teams. These solutions generate reports of companies and/or people that visit your company’s website.
Lead NurturingLead nurturing is the method of building and reinforcing relationships with customers at every point of the sales funnel. An effective lead nurturing program focuses marketing and communication strategies on listening to prospects' needs and providing the information and answers they need to create confidence, raise brand awareness, and sustain a link until the prospects are ready to buy.
Lead ManagementLead Management is the process of acquiring and managing leads (potential customers) until the point where they make a purchase. Lead management should not be confused with lead nurturing, which is a specific part of lead management that takes place towards the end of the process.
Landing PagesLanding pages are standalone web pages created for the purpose of promoting or advertising a marketing or advertising campaign. A landing page is a place where a visitor "lands" after clicking on a link in an email or advertising from Google, Bing, YouTube, Facebook, Instagram, Twitter, or other websites. Unlike web pages, which usually have several objectives and promote exploration, landing pages have a single objective, referred to as a call to action (or CTA).
Email Drip CampaignsEmail drip campaigns are series of automated emails sent to people who take a specific action. You may choose the number of emails to send and the rate at which they are sent for any given action. These emails can be customized by including information such as the recipient's name and detailed references to the action they took. For example, you might submit a drip campaign to someone who registers for your online course. You might also use abandoned cart emails to give a drip campaign to people who add an item to their online cart but don't buy it.
Channel ManagementSocial media management is the process of creating, publishing, promoting, and managing content across social media channels like Facebook, Instagram, Pinterest, YouTube, more.
Campaign SegmentationSocial media segmentation is breaking down your audience demographics within and between different social media platforms. It gives you an understanding of the different groups of people using various social media channels so you know which channels to employ to reach those groups.
Analytics (ROI Tracking)Analytics is the method of analyzing data in the database to discover valuable consumer insights that companies can act on. Software integrated with analytics become more intelligent in their understanding of customers, allowing you to make data-driven decisions.
Multivariate TestingMultivariate testing is a technique for altering multiple variables to test a hypothesis. The aim of multivariate testing is to figure out which combination of variations out of all the possibilities performs the best. Combinations of changeable components make up websites and smartphone applications. A multivariate test involves modifying several elements at once, such as an image and headline. Three picture variations and two headline variations are combined to produce six material variations that are checked simultaneously to find the winning variant.
Lead ScoringLead scoring is a methodology used by sales and marketing departments to rank leads, or prospective customers by assigning values to them based on their behaviour relating to products or services.

Freshmarketer Technical details

Support	24/7 (Live rep) Online	Customer Type	Large Enterprises Medium Business Small Business
API		Location / Phone Number	San Mateo, CA / +1 650 513 0514
Deployment	SaaS/Web/Cloud	Official Website	https://www.freshworks.com/crm/marketing/
Deployment	SaaS/Web/Cloud	Category	Marketing Automation Software

Freshmarketer Pricing

Pricing ModelFree Trial , Freemium , Subscription

MONTHLY YEARLY

Free

100 marketing contacts

For startups that want powerful email marketing combined with contact management

Features

Contact & Account Management
Contact Lifecycle Stages
Website Tracking & Built-in Chat
Email Marketing Campaigns
24x5 Support

Growth

$19 /User/Month Billed Yearly

2,000 marketing contacts

For growing businesses that need to measure, analyze, and understand every customer interaction

Features

Includes features of Free plan, plus
Drag-and-drop Journey Builder
AI-powered Predictive Contact Scoring
Custom Domains
Landing Pages
Custom Reports & Dashboards

Add-ons

Marketing Contacts : $100
- For 5,000 Contacts per month

Based upon the Number of Contacts, the pricing plan varies

Conversion Rate Optimization : $219
- For 10,000 MUV
- Heatmaps
- Session Replay
- A/B Testing
- Split URL Testing
- Personalization
- Funnel Analysis
- Form Analytics
- Polls & Feedback

Based upon the Number of MUV, the pricing plan varies

Additional Bot Sessions : $75 for 1,000 bot sessions per month
- Rich input options
- Advanced decision trees
- Multichannel integration

Based on number of Marketing Contacts, the pricing plan varies.

Pro

$149 /User/Month Billed Yearly

5,000 marketing contacts

For advanced businesses that need seamless multichannel marketing with personalization

Features

Includes features of Growth plan, plus
Advanced Webhooks
WhatsApp Business
Chat Bots
Custom Roles
Behavioral Targeting
Includes features of Add-ons

Based on number of Marketing Contacts, the pricing plan varies.

Enterprise

$299 /User/Month Billed Yearly

10,000 marketing contacts

For businesses that require governance, customization, and advanced metrics

Features

Includes features of Pro plan, plus
Transactional Emails
Field-level Permissions
Auto-profile Enrichment
Advanced Metrics
Dedicated Account Manager
Includes features of Add-ons

Based on number of Marketing Contacts, the pricing plan varies.

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Disclaimer: The pricing details were last updated on 23/02/2022 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

Learn more about Freshmarketer pricing.

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