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Showing 1 - 20 of 248 Products

94% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Ahrefs logo
SEO Tools and Resources to Grow Search Traffic 4.5 Based on 1612 Ratings
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What is Ahrefs and how does it work?

Ahrefs is an SEO tool that enables companies and website owners to grow the organic traffic of their websites. Users can even research their competitors to understand what is working for them and the reason for their higher ranks. All this and more are neatly charted out in organic search report that showcases the amount of traffic that is driven by each keyword. The top pages section also shows the primary pages that send the most traffic to the website. The tool holds data for about 150 million keywords in the United States alone. This powers the Keyword Explorer that sifts through thousands of relevant keyword suggestions. The total database of keywords stands at 3 Billion. Additional data points such as the keyword difficulty score and advanced research metrics show users which keywords to target. Ahrefs is also attributed with running the world’s largest index of live backlinks.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 95%
  • Reviews 90%
  • Momentum 75%
  • Popularity 92%

Ahrefs Pricing

  • Free Trial Not Available
  • Starts at $82.0.

93% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

SE Ranking logo
All-Inclusive Cloud-based SEO Software 4.8 Based on 1814 Ratings
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What is SE Ranking and how does it work?

SE Ranking is a handy SEO software for digital marketers and SEO teams that helps them with their SEO analysis and promotion efforts. It is backed by a 100 percent accurate keyword position tracking system that tracks the real-time position of website keywords. Meanwhile, the SEO/PPC Competitor Research tool allows users to discover competitor keywords and unearth data about ads for both paid and organic search campaigns. The software includes a Backlink checking and monitoring tool that enables users to keep track of all their backlinks at a central location while delivering key parameters per each link. The Deep Website Audit delivers a powerful module that is specifically designed to bring the website ranking into the top 10 results. This is done by finding and removing any on-page vulnerabilities that are interfering with the SEO efforts. Other features include social media management, API Access, and Traffic Analysis.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 98%
  • Reviews 98%
  • Momentum 68%
  • Popularity 87%

SE Ranking Pricing

  • Free Trial Available
  • Starts at $31.0.

90% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Serpstat logo
A dynamic approach to SEO 4.6 Based on 725 Ratings
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What is Serpstat and how does it work?

A feature-rich software that fulfils all your SEO needs and takes your business to an all new level. Serpstat offers a wide variety of tools and features that include Keyword Research, Search Analytics, Advertising Analysis, Rank Tracking, etc. It collects proven and profitable keywords, determine the value of keywords, checks your webpage relevance and suggests long tail keywords to ensure the growth of organic traffic on your website. Serpstat’s content marketing ideation feature helps you to discover and create unique content.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 98%
  • Reviews 86%
  • Momentum 66%
  • Popularity 82%

Serpstat Pricing

  • Free Trial Not Available
  • Starts at $55.0.

90% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

AgencyAnalytics logo
All-in-one marketing reporting platform 4.7 Based on 584 Ratings
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What is AgencyAnalytics and how does it work?

AgencyAnalytics is a reporting platform for marketing agencies that helps to monitor all their client’s marketing campaigns in one place. It also helps to generate reports and dashboards for SEO auditing, social analytics, third-party integrations and more. Users are able to create reports with a pay-per-click reporting tool and allow clients access to their own drag & drop dashboard so they can view the KPIs most important to them. The dashboard is 100 percent customizable and allows users to be able to provide branded reports for their clients. With the SEO tools like rank tracker, backlink monitor and others, users can monitor a variety of issues including error messages, duplicate content etc. The rank tracker tool helps monitor site performance and users can choose to view data from specific locations or general global data. AgencyAnalytics can be integrated to various marketing channels like facebook, Bing ads, Google AdWords etc. Its price plan is based on monthly and yearly subscriptions at affordable prices.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 98%
  • Reviews 85%
  • Momentum 68%
  • Popularity 84%

AgencyAnalytics Pricing

  • Free Trial Available
  • Starts at $39.0.

90% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

WooRank logo
A Simple Website Review Tool and SEO Checker Solution 4.6 Based on 192 Ratings
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What is WooRank and how does it work?

WooRank is an SEO Analysis Tool to optimize Website Traffic, Conversions and Usability. Generate website reviews and track your progress in real time. Download reports or presentation slides in one click. Discover engaging keywords with Competitive Analysis. The Site Crawl checks the content issues and technical SEO problems with your website. Small, Medium and Large companies make use of the software.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 98%
  • Reviews 83%
  • Momentum 60%
  • Popularity 85%

WooRank Pricing

  • Free Trial Available
  • Starts at $53.25. Offers Custom plan.

89% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Seobility logo
All-in-one SEO Software & Analysis Tool 4.6 Based on 286 Ratings
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What is Seobility and how does it work?

Seobility is an online SEO software that helps users get better website optimization by building better websites efficiently and sustainably. The software comes with SEO analysis and tools such as On-Site Audit, which checks the user’s entire website and follows internal and external links. Using the Rank Tracking feature, the user can track their daily keyword rankings on various search engines on country or city levels. The tool also allows the user to monitor their SEO backlinks, spy on their competitors, and discover link building ideas. The software also allows the user to analyze the top-ranked content on Google and optimize their page for topical relevance through the TF*IDF tool. Seobility makes a complete check of your website, which is done by crawling all linked pages. It collects and displays all the pages with errors or issues like duplicate content in the checked section. The user will be notified by the monitoring service team with their website's status through e-mail in case of any server errors or major problems incur.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 95%
  • Reviews 90%
  • Momentum 63%
  • Popularity 82%

Seobility Pricing

  • Free Trial Available
  • Starts at $40.0. Offers Free-forever plan.

89% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Spyfu logo
Conduct organic and paid search with the most profitable keywords of competitors 4.4 Based on 1806 Ratings
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What is Spyfu and how does it work?

Spyfu is a competitor keyword research tool that enables users to search for domains and see every organic rank, keywords, and ad variations that have shown up in Google in the past thirteen years. The software helps users to connect to these domains and find traditional and online lead generation methods. Users can monitor and track their paid keywords while also evaluating their SEO rankings on Yahoo, Google, and Bing through the software. The smart recommendation drive offered by the software clicks to the Adword or SEO campaigns of users to increase the traffic of their website. One can make better connections as the reliable contact information provided by the software helps users generate sales leads or build partnerships. The software enables its users to keep track of every domain that is bidding on their Adwords and detect the alterations in ad spend over time while also keeping an eye for shifts in strategies and emerging competitors.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 93%
  • Reviews 89%
  • Momentum 63%
  • Popularity 84%

Spyfu Pricing

  • Free Trial Not Available
  • Starts at $33.0.

89% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

BrightLocal logo
Rank your local business higher 4.5 Based on 444 Ratings
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What is BrightLocal and how does it work?

BrightLocal is an integrated SEO and local citation platform that provides adequate performance insights to the user’s business. The software is basically used by businesses to improve their ranks, brand value, promote traffic and lead generation facilities from local search. An upgraded rank reporting facility offered by the same helps businesses get access to a complete picture of local rankings. BrightLocal comprises automated auditing tools that can analyse comprehensive data points and discover problematic SEO issues as well. Being fine-tuned for local search, the software lets businesses focus on their drawbacks. It also simplifies the reporting process by using customisable, white-label reports and client access dashboards. BrightLocal enables users to generate more reviews while monitoring and showcasing them as per need. Thus it turns positive reviews into real-world feedback. Finally, BrightLocal’s citation tracking and citation building tools help to increase local search visibility and find out problematic issues, possessing threat in the prospect generation part.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 93%
  • Reviews 82%
  • Momentum 67%
  • Popularity 86%

BrightLocal Pricing

  • Free Trial Available
  • Starts at $8.0.

88% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

WebCEO logo
SEO software for all business sizes 4.8 Based on 211 Ratings
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What is WebCEO and how does it work?

WebCEO offers a range of different SEO tools, which are suitable for everyone from website owners to digital agencies, to in-house SEO teams. These tools include a SEO auditor, backlink checker, keyword tool, rank checker, an SEO task manager, social media tracker, a journal of events, and a competitor research tool. WebCEO provides a detailed SEO checklist that you can use to create a strategy for any website, which is integrated with the SEO tools that WebCEO provides. WebCEO can also create a step-by-step SEO roadmap for you to follow. WebCEO has partnered with Majestic and MOZ to get access to their SEO data to give you a more complete report. WebCEO’s reports are customized to your brand, including corporate style, colors, and logo. You can run multiple projects at once, and get reports on each site. WebCEO also provides you with new SEO leads every day, which can help with lead generation.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 98%
  • Reviews 78%
  • Momentum 63%
  • Popularity 83%

WebCEO Pricing

  • Free Trial Available
  • Starts at $29.0.

88% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Majestic SEO logo
Dominate the market with link intelligence data 4.1 Based on 388 Ratings
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What is Majestic SEO and how does it work?

Majestic SEO is a backlink checker as well as a link building toolset that is considered the creator of the largest commercial link database in the world. The internet maps generated by the software are used by new media specialists, SEOs, online marketing experts and affiliate managers for several uses such as reputation management, link building, competitor analysis, traffic development of websites and news monitoring. Users can track their favorite websites and use link context to find links near them and their competitors through the software. One can compare important metrics for URLs and websites and discover link opportunities by analyzing the websites of one’s competitors. The software allows its users to filter, browse and search a link to evaluate if its a part of a directory or an editorial link and if the surrounding contents are made up of images, texts, and other links. Majestic allows its users to upload up to one million websites at once for a CSV full of key metrics while exporting the best links of any website to TSV, Excel, CSV, and Google Sheets.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 95%
  • Reviews 80%
  • Momentum 64%
  • Popularity 84%

Majestic SEO Pricing

  • Free Trial Not Available
  • Starts at $41.67.

88% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Searchmetrics logo
Streamlining digital commerce for the world 4.5 Based on 104 Ratings
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What is Searchmetrics and how does it work?

Searchmetrics is a comprehensive platform of software and services that delivers the insights and data which allows marketers to reach all of their Search Engine Optimization and content marketing objectives. It profusely helps marketers view gaps, cauterize opportunities, and significantly set up a strategy to attract their audience, whether for content development, performance tracking or for research. Searchmetrics believe in the power of insight and after precisely understanding the data, helps the user in making better decisions and producing more meaningful results. Searchmetrics holds the ability to deliver the predictable success of most data-driven markets which makes it an ideal tool for skyrocketing your digital business. It provides the power to steer the hypercompetitive search landscape which makes a favorite choice of popular digital businesses like Barclay, eBay, and Siemens. Overall globally, thousands of industries have already benefited by opting for Searchmetrics and its comprehensive software, data, and service portfolio. The software greatly helps in planning, implementing, estimating, and reporting the status of digital marketing strategies, including exclusive benefits.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 98%
  • Reviews 81%
  • Momentum 60%
  • Popularity 85%

Searchmetrics Pricing

  • Free Trial Not Available
  • Searchmetrics Offers Custom plan.

88% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

iSpionage logo
Increase conversion rates and outperform your competitors with iSpionage 4.6 Based on 68 Ratings
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What is iSpionage and how does it work?

iSpionage is a competitive SEO research and monitoring platform that helps digital marketing teams to improve their marketing strategy, increase conversion rates and always stay ahead of their competitors. The platform helps marketing teams to close more deals by collecting powerful insights about industry-specific prospects and take actions accordingly. Users can identify their top AdWords competitors and get a comprehensive view of their entire PPC strategy along with an approximate monthly budget. They can also identify competitors’ profitable ad copy using the Ad Effectiveness Index (AEI) algorithm offered by the software. Moreover, a powerful and easy-to-use SEO rank tracker incorporated within iSpionage helps marketing teams to get access to actionable insights and outrank competitors on the go. Users get reliable SEO ranking data for more than 130 countries with their respective regional languages. White-labelled SEO reports made available by the software can be easily shared with customers. Moreover, iSpionage sends weekly email alerts whenever the listed competitors make changes to their PPC campaigns, landing pages or SEM strategy.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 98%
  • Reviews 80%
  • Momentum 61%
  • Popularity 78%

iSpionage Pricing

  • Free Trial Available
  • Starts at $50.0. Offers Custom plan.

88% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

SISTRIX logo
SEO Tool to Discover Market Visibility Online 4.7 Based on 22 Ratings
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What is SISTRIX and how does it work?

SISTRIX is a tool SEO professionals use to find and analyze their digital marker visibility for all competitor domains, URLs, and directories. It brings to the users the unique data tracking digital market movements such as visibility index, competition and opportunity analysis, and historical data via professional-focused modules aimed at SEOs and digital market analysts. Users can use the Optimizer module and perform highly tailored SEO analysis and track keywords across a wide selection of languages and countries to get technical analysis from the Sistrix's crawler. Sistrix consists of Links Module, which checks incoming links' weaknesses and strengths with multiple link sources. Users can use the Ads module to use keywords and domain-oriented data to view Google shopping, Adwords and banner source, destination, copy, and positioning across all Sistrix domains. The tool enables the users to use the Social module to find performant content examples for local audiences and track recently shared. The Marketplace module provides users with data and tools for analysis and optimization of all vendors.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 98%
  • Reviews 72%
  • Momentum 67%
  • Popularity 82%

SISTRIX Pricing

  • Free Trial Available

88% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

marketgoo logo
Build up smart SEO strategies that facilitate enhanced business sales with Marketgoo 4.1 Based on 58 Ratings
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What is marketgoo and how does it work?

Marketgoo helps out web presence providers to customise simple and actionable SEO tools before reselling the particulars to individual clients and bring down churn rates simultaneously. The platform offers a simple integration facility and brand-specific customisation opportunities through WHMCS, Direct API and SDK. Further, a flexible interface helps out businesses to get a variety of product sets delivered on the go, accompanied by comprehensively branded SEO tools or multi-lingual, multi-brand offering to be precise. Also, Marketgoo and its private plugins are capable of keeping the entire WordPress experience quite seamless, helping out web presence providers to pack in a top-rated SEO tool under their own presence. SEO tools made available within are Marketgoo for WP, Marketgoo Pro and Marketgoo Lite. At present 346k+ Telcos, Hosting Companies and SMB providers depend on Marketgoo to get their regular business processes streamlined in an efficient manner.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 99%
  • Reviews 78%
  • Momentum 60%
  • Popularity 78%

marketgoo Pricing

  • Free Trial Not Available
  • Starts at $24.0.

88% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

RankWatch logo
SEO made easy 4 Based on 81 Ratings
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What is RankWatch and how does it work?

Rankwatch is a search engine optimization (SEO) management platform that provides a detailed view of the aspect of internet marketing used by an online business. Rankwatch delivers data on rankings, backlinks and it has unique features that help users strategically analyze the competition by tracking their online presence and analysis. A 100 percent White Label interface allows clients to see their ranking information at any time, by using special login details to generate results. This facilitates transparency and improves client relations. Your rankings are made as precise as possible with location-based tracking and you can choose the search engine along with the specific city on which you want to monitor your keyboard rankings. The use of statistic tools like bar graphs and pie charts provide users with a knowledge of keywords ranking and which ones are dominating the search engines. A competitor’s keyword ranking can be compared with other competitors’ keyword ranking, and this helps to identify the toughest competitor and also lets the users plan their own strategy to give them an advantage over the competition. Backlink analysis, site audit, sales prospecting, and Google Analytics integration are also featured on Rankwatch as well.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 99%
  • Reviews 71%
  • Momentum 62%
  • Popularity 83%

RankWatch Pricing

  • Free Trial Available
  • Starts at $26.0.

88% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

BrightEdge logo
Takes care of all your SEO needs 4.3 Based on 1480 Ratings
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What is BrightEdge and how does it work?

BrightEdge offers Search Engine Optimization solutions to websites by providing a number of tools and features that help to improve their ranking on various search engines. It helps you to understand what people are searching for and gives you an idea on how to bring them to your website. With BrightEdge, you can create a content strategy and target your audience by optimizing the visibility of your content. It also provides you with solutions to boost your product on social networking sites that will eventually end up in increasing your audience base. BrightEdge helps you capitalize on the micro-moments by helping you to master the content, techniques and measurement of the results.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 94%
  • Reviews 81%
  • Momentum 60%
  • Popularity 84%

BrightEdge Pricing

  • Free Trial Not Available
  • BrightEdge Offers Custom plan.

87% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

AccuRanker logo
Rank Tracker for Agencies and SEO Professionals 4.9 Based on 342 Ratings
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What is AccuRanker and how does it work?

AccuRanker is a dedicated rank tracker tool for agencies and individual professionals that enables them to track keyword ranks. The keywords on the tool are updated every 24-hours and are refreshed every 2 hours. Moreover, data updates over the tool happen in just a few seconds. It is also backed by outstanding customer service with free one-on-one practice sessions. Quick responses through chats are also provided to customers to keep them up to date with the keywords that they want to track. Users can easily access data via an easy to use API that sports advanced metrics across various landing pages. This is backed up insightful data and analysis. And through the custom template reporting tool, reports can be customized with the company logo through a drag-and-drop report builder. Reporting can then be automated with a scheduling function. The wide range of metrics provide in-depth analysis and showcase market performance.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 98%
  • Reviews 76%
  • Momentum 62%
  • Popularity 81%

AccuRanker Pricing

  • Free Trial Available
  • Starts at $99.0.

87% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Cognitive SEO logo
Increase your traffic without any hassle 4.1 Based on 148 Ratings
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What is Cognitive SEO and how does it work?

Cognitive SEO provides its users with insights and digital marketing strategy analysis for their business. The tool helps its users to monitor and track the evolution of their website and increase the traffic on their websites. Users can increase their traffic and ranking as the tool flags all possible SEO issues and provides its users with recommendations on how to fix them. With this SEO tool, users can detect all the weak points in their websites through the audit tool of the software along with the exact reasons holding the website back from ranking. The software provides its users with a fully customized set of data that is easy to visualize and comprehend as the audit tool scans through all the pages available on the website of the user. Cognitive SEO delivers and prioritizes marketing intelligence data points in a manner that makes it easier for users to understand the reason their site is not ranking as it should be, while the search benefits are being reaped by the competitors.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 98%
  • Reviews 75%
  • Momentum 60%
  • Popularity 81%

Cognitive SEO Pricing

  • Free Trial Available
  • Starts at $89.0. Offers Custom plan.

87% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Morningscore logo
Easily Overview Your SEO Performance 4.6 Based on 33 Ratings
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What is Morningscore and how does it work?

Morningscore is a 360-degree SEO tool that can overview the complete SEO performance of a website. It allows users to understand the monetary value of their SEO efforts and validate the ROIs of their campaigns. It then goes on to compare the results with the website’s competitors, painting a clearer picture of the market share. Regardless of the user’s knowledge of SEO, all sorts of decision makers can leverage the tool to monitor every SEO activity. Users can even see all the keywords that they rank for, along with the major brand visibility keywords. Additional capabilities include a simple on-page optimisation audit that can fix the errors on the website and an SEO link building tool that tracks all the links to the user’s website.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 98%
  • Reviews 72%
  • Momentum 65%
  • Popularity 80%

Morningscore Pricing

  • Free Trial Available
  • Starts at $5.0.

87% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Google Search Console logo
Enhance your search ranking on Google in an organised way 4.6 Based on 892 Ratings
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What is Google Search Console and how does it work?

Google Search Console is a comprehensive web service that helps users with website traffic management, optimisation and overall health monitoring. A boon to all business and website owners, Google Search Console enables webmasters to improve the performance of their Google search by running a detailed check through analytics and reporting issues that need to be addressed immediately. It also helps users optimise their content based on the generated website traffic. With services like site-mapping for crawling, this platform lets users review the response to their websites and tailor accordingly. Furthermore, automated alerts provided by Google Search Console, helps its users get rid of any bugs or issues that need fixing in real-time. Apart from these, the web service also offers a variety of useful training videos for beginners to learn from, aiding in the optimisation of their web pages and URLs.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 95%
  • Reviews 79%
  • Momentum 62%
  • Popularity 68%

Google Search Console Pricing

  • Free Trial Not Available
  • Google Search Console Offers Free-forever plan.

Buyer's Guide Read Buyer's Guide

Typical Features

  • A tool designed to track rankings of your website for multiple keywords Rank Tracking
  • Tracks the most-often searched keywords according to your website Keyword Tracking
  • Helps you to create and customize your contents to make user and SEO friendly Content Management
  • +9 more

Prices

49% software offer free trial

29% software offer freemium model

Software in Spotlight

Semrush logo

Semrush

4.6

Pricing Insights for SEO Software

  • The Average Cost of a basic SEO Software plan is $24 per month.

  • 49% of SEO Software offer a Free Trial Allows users to try out the software for a limited period before making a purchase decision. , while 29% offer a Freemium Model Allows users to access basic features at no cost..

List of SEO Software

PRODUCT NAME SW SCORE AGGREGATED RATINGS
Ahrefs Ahrefs 94 4.5
SE Ranking SE Ranking 93 4.8
Serpstat Serpstat 90 4.6
AgencyAnalytics AgencyAnalytics 90 4.7
WooRank WooRank 90 4.6
Seobility Seobility 89 4.6
Spyfu Spyfu 89 4.4
BrightLocal BrightLocal 89 4.5
WebCEO WebCEO 88 4.8
Majestic SEO Majestic SEO 88 4.1

Overview

Search Engine Optimization (SEO) software aims at increasing the traffic on your website and improving your ranking on the search engines like Google, Bing etc. SEO software suggests the website with the right keywords to use and also helps them keep an eye on the competitor’s website by providing insights into their website. These softwares offer a number of features to improve a website’s ranking like competitor analysis, keyword tracking, rank management, etc. and ensure improvement in SEO performance of a website.

Handling your SEO performance well is critical to the success of your website. Before trusting any SEO software for such an important function, you need to consider the following points: 

  • Main features: SEO tools offer a variety of features to boost your SEO performance. However, you must ensure that the software you choose provides you with at least three key features, i.e. keyword targeting, competition analysis and website analysis.
  • Scalability: Scalability of a software gives you the flexibility to meet your growing needs. You must ensure that your software can expand its functions either by integration with third-party apps or by customization of features.
  • Multi-language support: If your targeted audience is global, make sure your software has an international edition. You would not want to be using different SEO software for the different sets of audience.
  • Reports: Make sure that your SEO tool provides you with visualized reports which are easy to view and understand. Better inspection of reports ensures better decision-making.

Features

Typical Features

Rank Tracking

A tool designed to track rankings of your website for multiple keywords

Keyword Tracking

Tracks the most-often searched keywords according to your website

Content Management

Helps you to create and customize your contents to make user and SEO friendly

Competitor Analysis

Identifying your competitor's strategies and strengths in order to help you make informed decisions

Dashboard

A digital insight of reports and other workings on a single screen

Link Management

A simple and accessible system to manage links for creative purposes

Auditing

Evaluating the search engine friendliness of your website with the use of a number of tools

User Management

Managing access of multiple users so that work can be integrated and collaborated

Google Analytics Integration

Helps you to track and understand your website's traffic

Mobile Search Tracking

Tracks your website's mobile rankings for the same keywords that you are tracking on desktop

Revenue Management

Professional management of your revenue to ensure growth of your business

A/B Testing

Compares two versions of your website to see which one performs better

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