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Updated on: August 4, 2021
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SEO Software

Search Engine Optimization (SEO) software aims at increasing the traffic on your website and improving your ranking on the search engines like Google, Bing etc. SEO software suggests the website with the right keywords to use and also helps them keep an eye on the competitor’s website by providing insights into their website. These softwares offer a number of features to improve a website’s ranking like competitor analysis, keyword tracking, rank management, etc. and ensure improvement in SEO performance of a website.

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SEMrush - SEO Software
98%The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

SEMrush

Know your competitor, Know your business
(2,984 Ratings)

SEMrush pricing: Starts at $99.95.

With SEMrush, you get to understand your competitor’s strategies with various insight details related to their rankings. It conducts organic and advertising research with the use of its advanced tools and features. Get to know your competitor’s best-used keywords, their Ad strategies, budget... read more

Ahrefs - SEO Software
94%The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Ahrefs

SEO Tools and Resources to Grow Search Traffic
(836 Ratings)

Ahrefs pricing: Starts at $82.0.

Ahrefs is an SEO tool that enables companies and website owners to grow the organic traffic of their websites. Users can even research their competitors to understand what is working for them and the reason for their higher ranks. All this and more are neatly charted out in organic search report... read more

SE Ranking - SEO Software
93%The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

SE Ranking

All-Inclusive Cloud-based SEO Software
(1,216 Ratings)

SE Ranking pricing: Starts at $31.0.

SE Ranking is a handy SEO software for digital marketers and SEO teams that helps them with their SEO analysis and promotion efforts. It is backed by a 100 percent accurate keyword position tracking system that tracks the real-time position of website keywords. Meanwhile, the SEO/PPC Competitor... read more

WooRank - SEO Software
92%The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

WooRank

A Simple Website Review Tool and SEO Checker Solution
(117 Ratings)

WooRank pricing: Starts at $53.25. Offers Custom plan.

WooRank is an SEO Analysis Tool to optimize Website Traffic, Conversions and Usability. Generate website reviews and track your progress in real time. Download reports or presentation slides in one click. Discover engaging keywords with Competitive Analysis. The Site Crawl checks the content issues... read more

Serpstat - SEO Software
92%The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Serpstat

A dynamic approach to SEO
(564 Ratings)

Serpstat pricing: Starts at $52.0. Offers Custom plan.

A feature-rich software that fulfils all your SEO needs and takes your business to an all new level. Serpstat offers a wide variety of tools and features that include Keyword Research, Search Analytics, Advertising Analysis, Rank Tracking, etc. It collects proven and profitable keywords, determine... read more

Searchmetrics - SEO Software
91%The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Searchmetrics

Simplifying digital commerce for the world
(57 Ratings)

Searchmetrics pricing: Searchmetrics Offers Custom plan.

Searchmetrics' comprehensive suite of software and services delivers the data and insights that enable marketers to reach all of their search engine optimization and content marketing goals. Data-driven marketers value Searchmetrics for its ability to deliver the predictable success that enables... read more

Seobility - SEO Software
90%The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Seobility

All-in-one SEO Software & Analysis Tool
(41 Ratings)

Seobility pricing: Starts at $40.0. Offers Free-forever plan.

Seobility is an online SEO software that helps users get better website optimization by building better websites efficiently and sustainably. The software comes with SEO analysis and tools such as On-Site Audit, which checks the user’s entire website and follows internal and external links. Using... read more

BrightEdge - SEO Software
90%The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

BrightEdge

Takes care of all your SEO needs
(338 Ratings)

BrightEdge pricing: BrightEdge Offers Custom plan.

BrightEdge offers Search Engine Optimization solutions to websites by providing a number of tools and features that help to improve their ranking on various search engines. It helps you to understand what people are searching for and gives you an idea on how to bring them to your website. With... read more

DeepCrawl - SEO Software
90%The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

DeepCrawl

Frictionless solution that automates the SEO
(38 Ratings)

DeepCrawl pricing: DeepCrawl Offers Custom plan.

DeepCrawl is the world’s most comprehensive website crawler, providing actionable data for flawless website architecture. By identifying and monitoring key issues that could affect the SEO performance, DeepCrawl empower user to optimize to site for users and search engines alike. This enables... read more

Spyfu - SEO Software
90%The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Spyfu

Conduct organic and paid search with the most profitable keywords of competitors
(801 Ratings)

Spyfu pricing: Starts at $33.0.

Spyfu is a competitor keyword research tool that enables users to search for domains and see every organic rank, keywords, and ad variations that have shown up in Google in the past thirteen years. The software helps users to connect to these domains and find traditional and online lead generation... read more

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List of SEO Software

PRODUCT NAME SW SCORE (OUT OF 100) AGGREGATED RATINGS (OUT OF 5)
98 4.6
94 4.5
93 4.7
92 4.6
92 4.4
91 4.2
90 4.2
90 4.3
90 3.4
90 4.5

Buyer's Guide on SEO Software

Handling your SEO performance well is critical to the success of your website. Before trusting any SEO software for such an important function, you need to consider the following points: 

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Download white papers and ebooks on SEO Software View All Downloads

by BrightEdge
An SEO Guide to a Successful Site Migration
Site migration does not have to translate into significant traffic losses. this white paper explores with an 8-step...
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by Koozai
How To Perform A Technical SEO Audit
This guide includes the very latest information when performing a technical SEO audit. Covering everything from hosting...
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by BrightEdge
SEO Management Best Practices
In this SEO white paper learn how SEO management involves integrating different parts of SEO to accomplish your online...
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by Paddy Moogan
The Beginner’s Guide To Link Building
Whether you’re brand new to link building or have been doing it for a while, you’ll find something useful in this...
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by ZAG Interactive
5 SEO Trends for 2018
Like every year, SEO in 2018 is expected to be constantly changing. To help you narrow down what SEO best practices you...
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by Modern Marketing Partners
Search Engine Optimization: Top 10 Priorities
This guide will identify and describe ten of the most critical search optimization practices, both on-page and off-page...
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by ITC
The SEO Guidebook for Insurance Agents
The SEO Guidebook for Insurance Agents will help you get started on that strategic vision and other simple tasks to...
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by SDL
Optimize SEO for a Local Audience
While many of the techniques involved in localized SEO are similar to regular SEO – like ensuring keywords are...
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by Rebecca Gill (Web Savvy Marketing)
The Beginner’s Guide to Search Engine Optimization
This eBook is designed to teach you about the basics of SEO in an easy to understand manner. It will give you a...
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by Tone
Understanding SEO techniques
A complete guide to understanding the link between SEO, Digital Marketing and your bottom line with insider tips for...
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