Search Engine Optimization (SEO) software aims at increasing the traffic on your website and improving your ranking on the search engines like Google, Bing etc. SEO software suggests the website with the right keywords to use and also helps them keep an eye on the competitor’s website by providing insights into their website. These softwares offer a number of features to improve a website’s ranking like competitor analysis, keyword tracking, rank management, etc. and ensure improvement in SEO performance of a website.
Semrush pricing: Starts at $99.95.
What is Semrush and how does it work?
With Semrush, you get to understand your competitor’s strategies with various insight details related to their rankings. It conducts organic and advertising research with the use of its advanced tools and features. Get to know your competitor’s best-used keywords, their Ad strategies, budget and a lot more. With its backlinks feature, you can now conduct a deep link analysis, understand referring domains’ authority and spot your links’ geolocation. Its advanced keyword research tools help you to find the right keywords for SEO and PPC campaigns and also to gather related keywords and long-tail keywords. show more
Ahrefs pricing: Starts at $82.0.
What is Ahrefs and how does it work?
Ahrefs is an SEO tool that enables companies and website owners to grow the organic traffic of their websites. Users can even research their competitors to understand what is working for them and the reason for their higher ranks. All this and more are neatly charted out in organic search report that showcases the amount of traffic that is driven by each keyword. The top pages section also shows the primary pages that send the most traffic to the website. The tool holds data for about 150 million keywords in the United States alone. This powers the Keyword Explorer that sifts through thousands of relevant keyword suggestions. The total database of keywords stands at 3 Billion. Additional data points such as the keyword difficulty score and advanced research metrics show users which keywords to target. Ahrefs is also attributed with running the world’s largest index of live backlinks. show more
SE Ranking pricing: Starts at $31.0.
What is SE Ranking and how does it work?
SE Ranking is a handy SEO software for digital marketers and SEO teams that helps them with their SEO analysis and promotion efforts. It is backed by a 100 percent accurate keyword position tracking system that tracks the real-time position of website keywords. Meanwhile, the SEO/PPC Competitor Research tool allows users to discover competitor keywords and unearth data about ads for both paid and organic search campaigns. The software includes a Backlink checking and monitoring tool that enables users to keep track of all their backlinks at a central location while delivering key parameters per each link. The Deep Website Audit delivers a powerful module that is specifically designed to bring the website ranking into the top 10 results. This is done by finding and removing any on-page vulnerabilities that are interfering with the SEO efforts. Other features include social media management, API Access, and Traffic Analysis. show more
Serpstat pricing: Starts at $55.0.
What is Serpstat and how does it work?
A feature-rich software that fulfils all your SEO needs and takes your business to an all new level. Serpstat offers a wide variety of tools and features that include Keyword Research, Search Analytics, Advertising Analysis, Rank Tracking, etc. It collects proven and profitable keywords, determine the value of keywords, checks your webpage relevance and suggests long tail keywords to ensure the growth of organic traffic on your website. Serpstat’s content marketing ideation feature helps you to discover and create unique content. show more
Seobility pricing: Starts at $40.0. Offers Free-forever plan.
What is Seobility and how does it work?
Seobility is an online SEO software that helps users get better website optimization by building better websites efficiently and sustainably. The software comes with SEO analysis and tools such as On-Site Audit, which checks the user’s entire website and follows internal and external links. Using the Rank Tracking feature, the user can track their daily keyword rankings on various search engines on country or city levels. The tool also allows the user to monitor their SEO backlinks, spy on their competitors, and discover link building ideas. The software also allows the user to analyze the top-ranked content on Google and optimize their page for topical relevance through the TF*IDF tool. Seobility makes a complete check of your website, which is done by crawling all linked pages. It collects and displays all the pages with errors or issues like duplicate content in the checked section. The user will be notified by the monitoring service team with their website's status through e-mail in case of any server errors or major problems incur. show more
WooRank pricing: Starts at $53.25. Offers Custom plan.
What is WooRank and how does it work?
WooRank is an SEO Analysis Tool to optimize Website Traffic, Conversions and Usability. Generate website reviews and track your progress in real time. Download reports or presentation slides in one click. Discover engaging keywords with Competitive Analysis. The Site Crawl checks the content issues and technical SEO problems with your website. Small, Medium and Large companies make use of the software. show more
Searchmetrics pricing: Searchmetrics Offers Custom plan.
What is Searchmetrics and how does it work?
Searchmetrics is a comprehensive platform of software and services that delivers the insights and data which allows marketers to reach all of their Search Engine Optimization and content marketing objectives. It profusely helps marketers view gaps, cauterize opportunities, and significantly set up a strategy to attract their audience, whether for content development, performance tracking or for research. Searchmetrics believe in the power of insight and after precisely understanding the data, helps the user in making better decisions and producing more meaningful results. Searchmetrics holds the ability to deliver the predictable success of most data-driven markets which makes it an ideal tool for skyrocketing your digital business. It provides the power to steer the hypercompetitive search landscape which makes a favorite choice of popular digital businesses like Barclay, eBay, and Siemens. Overall globally, thousands of industries have already benefited by opting for Searchmetrics and its comprehensive software, data, and service portfolio. The software greatly helps in planning, implementing, estimating, and reporting the status of digital marketing strategies, including exclusive benefits. show more
AgencyAnalytics pricing: Starts at $39.0.
What is AgencyAnalytics and how does it work?
AgencyAnalytics is a reporting platform for marketing agencies that helps to monitor all their client’s marketing campaigns in one place. It also helps to generate reports and dashboards for SEO auditing, social analytics, third-party integrations and more. Users are able to create reports with a pay-per-click reporting tool and allow clients access to their own drag & drop dashboard so they can view the KPIs most important to them. The dashboard is 100 percent customizable and allows users to be able to provide branded reports for their clients. With the SEO tools like rank tracker, backlink monitor and others, users can monitor a variety of issues including error messages, duplicate content etc. The rank tracker tool helps monitor site performance and users can choose to view data from specific locations or general global data. AgencyAnalytics can be integrated to various marketing channels like facebook, Bing ads, Google AdWords etc. Its price plan is based on monthly and yearly subscriptions at affordable prices. show more
Spyfu pricing: Starts at $33.0.
What is Spyfu and how does it work?
Spyfu is a competitor keyword research tool that enables users to search for domains and see every organic rank, keywords, and ad variations that have shown up in Google in the past thirteen years. The software helps users to connect to these domains and find traditional and online lead generation methods. Users can monitor and track their paid keywords while also evaluating their SEO rankings on Yahoo, Google, and Bing through the software. The smart recommendation drive offered by the software clicks to the Adword or SEO campaigns of users to increase the traffic of their website. One can make better connections as the reliable contact information provided by the software helps users generate sales leads or build partnerships. The software enables its users to keep track of every domain that is bidding on their Adwords and detect the alterations in ad spend over time while also keeping an eye for shifts in strategies and emerging competitors. show more
BrightLocal pricing: Starts at $8.0.
What is BrightLocal and how does it work?
BrightLocal is an integrated SEO and local citation platform that provides adequate performance insights to the user’s business. The software is basically used by businesses to improve their ranks, brand value, promote traffic and lead generation facilities from local search. An upgraded rank reporting facility offered by the same helps businesses get access to a complete picture of local rankings. BrightLocal comprises automated auditing tools that can analyse comprehensive data points and discover problematic SEO issues as well. Being fine-tuned for local search, the software lets businesses focus on their drawbacks. It also simplifies the reporting process by using customisable, white-label reports and client access dashboards. BrightLocal enables users to generate more reviews while monitoring and showcasing them as per need. Thus it turns positive reviews into real-world feedback. Finally, BrightLocal’s citation tracking and citation building tools help to increase local search visibility and find out problematic issues, possessing threat in the prospect generation part. show more
Moz Pro pricing: Starts at $79.0.
What is Moz Pro and how does it work?
Moz Pro is an SEO software with all the possible features that you might need to improve your SEO performance. With targeted keyword suggestions from Moz Pro that highlights the area with most opportunity, you can improve your rankings on the search engines. It also helps you to understand how you are ranking for the target keywords, which will help you make informed decisions. Moz Pro also crawls and audits your website to find out the SEO issues of your website and then helps you to fix them. It also audits the content on your pages and suggests various improvements you can make to attract more audience and improve your SEO performance. show more
DeepCrawl pricing: DeepCrawl Offers Custom plan.
What is DeepCrawl and how does it work?
DeepCrawl is a powerful platform that crawls websites and doubles as a site architecture analysis tool. The software is used by SEOs and web developers to understand a site’s staging environment, analyse data, monitor external sites, conduct backlinks and organise sitemaps as per need. DeepCrawl works as a trusted technical SEO platform for numerous top brands such as Adobe, eBay and Microsoft among many others. A variety of incredible features are present within the same, that offers detailed analytical insights to improve the users’ webpage health and optimise it for more traffic. Moreover, the software is also capable of detecting areas where growth can be nurtured, accompanied by actionable suggestions for improvement that help users defend their page rankings. It combines technical analysis with data visualisation tools like Google Data Studio and BI for information simplification. DeepCrawl Protect ensures the validity and reliability of the website code before releasing it for public access by preventing SEO errors. DeepCrawl Connect lets users integrate with third-party apps like Google, BigQuery Connector and API. show more
Majestic SEO pricing: Starts at $41.67.
What is Majestic SEO and how does it work?
Majestic SEO is a backlink checker as well as a link building toolset that is considered the creator of the largest commercial link database in the world. The internet maps generated by the software are used by new media specialists, SEOs, online marketing experts and affiliate managers for several uses such as reputation management, link building, competitor analysis, traffic development of websites and news monitoring. Users can track their favorite websites and use link context to find links near them and their competitors through the software. One can compare important metrics for URLs and websites and discover link opportunities by analyzing the websites of one’s competitors. The software allows its users to filter, browse and search a link to evaluate if its a part of a directory or an editorial link and if the surrounding contents are made up of images, texts, and other links. Majestic allows its users to upload up to one million websites at once for a CSV full of key metrics while exporting the best links of any website to TSV, Excel, CSV, and Google Sheets. show more
marketgoo pricing: Starts at $24.0.
What is marketgoo and how does it work?
Marketgoo helps out web presence providers to customise simple and actionable SEO tools before reselling the particulars to individual clients and bring down churn rates simultaneously. The platform offers a simple integration facility and brand-specific customisation opportunities through WHMCS, Direct API and SDK. Further, a flexible interface helps out businesses to get a variety of product sets delivered on the go, accompanied by comprehensively branded SEO tools or multi-lingual, multi-brand offering to be precise. Also, Marketgoo and its private plugins are capable of keeping the entire WordPress experience quite seamless, helping out web presence providers to pack in a top-rated SEO tool under their own presence. SEO tools made available within are Marketgoo for WP, Marketgoo Pro and Marketgoo Lite. At present 346k+ Telcos, Hosting Companies and SMB providers depend on Marketgoo to get their regular business processes streamlined in an efficient manner. show more
RankWatch pricing: Starts at $26.0.
What is RankWatch and how does it work?
Rankwatch is a search engine optimization (SEO) management platform that provides a detailed view of the aspect of internet marketing used by an online business. Rankwatch delivers data on rankings, backlinks and it has unique features that help users strategically analyze the competition by tracking their online presence and analysis. A 100 percent White Label interface allows clients to see their ranking information at any time, by using special login details to generate results. This facilitates transparency and improves client relations. Your rankings are made as precise as possible with location-based tracking and you can choose the search engine along with the specific city on which you want to monitor your keyboard rankings. The use of statistic tools like bar graphs and pie charts provide users with a knowledge of keywords ranking and which ones are dominating the search engines. A competitor’s keyword ranking can be compared with other competitors’ keyword ranking, and this helps to identify the toughest competitor and also lets the users plan their own strategy to give them an advantage over the competition. Backlink analysis, site audit, sales prospecting, and Google Analytics integration are also featured on Rankwatch as well. show more
BrightEdge pricing: BrightEdge Offers Custom plan.
What is BrightEdge and how does it work?
BrightEdge offers Search Engine Optimization solutions to websites by providing a number of tools and features that help to improve their ranking on various search engines. It helps you to understand what people are searching for and gives you an idea on how to bring them to your website. With BrightEdge, you can create a content strategy and target your audience by optimizing the visibility of your content. It also provides you with solutions to boost your product on social networking sites that will eventually end up in increasing your audience base. BrightEdge helps you capitalize on the micro-moments by helping you to master the content, techniques and measurement of the results. show more
WebCEO pricing: Starts at $29.0.
What is WebCEO and how does it work?
WebCEO offers a range of different SEO tools, which are suitable for everyone from website owners to digital agencies, to in-house SEO teams. These tools include a SEO auditor, backlink checker, keyword tool, rank checker, an SEO task manager, social media tracker, a journal of events, and a competitor research tool. WebCEO provides a detailed SEO checklist that you can use to create a strategy for any website, which is integrated with the SEO tools that WebCEO provides. WebCEO can also create a step-by-step SEO roadmap for you to follow. WebCEO has partnered with Majestic and MOZ to get access to their SEO data to give you a more complete report. WebCEO’s reports are customized to your brand, including corporate style, colors, and logo. You can run multiple projects at once, and get reports on each site. WebCEO also provides you with new SEO leads every day, which can help with lead generation. show more
Cognitive SEO pricing: Starts at $89.0. Offers Custom plan.
What is Cognitive SEO and how does it work?
Cognitive SEO provides its users with insights and digital marketing strategy analysis for their business. The tool helps its users to monitor and track the evolution of their website and increase the traffic on their websites. Users can increase their traffic and ranking as the tool flags all possible SEO issues and provides its users with recommendations on how to fix them. With this SEO tool, users can detect all the weak points in their websites through the audit tool of the software along with the exact reasons holding the website back from ranking. The software provides its users with a fully customized set of data that is easy to visualize and comprehend as the audit tool scans through all the pages available on the website of the user. Cognitive SEO delivers and prioritizes marketing intelligence data points in a manner that makes it easier for users to understand the reason their site is not ranking as it should be, while the search benefits are being reaped by the competitors. show more
iSpionage pricing: Starts at $50.0. Offers Custom plan.
What is iSpionage and how does it work?
iSpionage is a competitive SEO research and monitoring platform that helps digital marketing teams to improve their marketing strategy, increase conversion rates and always stay ahead of their competitors. The platform helps marketing teams to close more deals by collecting powerful insights about industry-specific prospects and take actions accordingly. Users can identify their top AdWords competitors and get a comprehensive view of their entire PPC strategy along with an approximate monthly budget. They can also identify competitors’ profitable ad copy using the Ad Effectiveness Index (AEI) algorithm offered by the software. Moreover, a powerful and easy-to-use SEO rank tracker incorporated within iSpionage helps marketing teams to get access to actionable insights and outrank competitors on the go. Users get reliable SEO ranking data for more than 130 countries with their respective regional languages. White-labelled SEO reports made available by the software can be easily shared with customers. Moreover, iSpionage sends weekly email alerts whenever the listed competitors make changes to their PPC campaigns, landing pages or SEM strategy. show more
Advanced Web Ranking pricing: Starts at $44.0.
What is Advanced Web Ranking and how does it work?
Advanced Web Ranking is a web ranking tracker platform that allows you to keep track of your website's ranks in thousands of search engines. It enables you to improve, evaluate, or monitor the performance of your website in SERPs across a variety of devices. With AWR, your rankings can be collected on demand or at predetermined intervals, such as monthly, weekly, or daily. You can report on the trends, data segments, and KPIs that best represent your customers' and rivals' SERP performance. You can configure your SEO reports from the ground up with the charts, graphs, and data you want, or work with pre-made report templates. You can transform data into insights by adding notes and comments to each report. You can get a comprehensive list of the websites you're up against across all keyword sets. You can measure and track your market share, as well as compare it to that of your rivals. Additionally, you can examine the URLs and keywords that your rivals use the most in their search strategy to stay ahead. show more
|PRODUCT NAME||SW SCORE (OUT OF 100)||AGGREGATED RATINGS (OUT OF 5)|
Handling your SEO performance well is critical to the success of your website. Before trusting any SEO software for such an important function, you need to consider the following points: