Browse Software
List Your Product
Loading...

About Google Analytics

Google Analytics is the most popularly used web analytics tool for tracking and comparing website’s traffic and conversion rate of campaigns, and is free of cost. Google Analytics analysis can identify websites performing poorly with various techniques such as Funnel visualization, referrers (where visitors came from), how long they stayed on the website and their geographical position. It also provides more advanced features including Custom Visitor segmentation. Google Analytics' Cohort analysis feature also helps to understand the behaviour of component groups of users apart from your user population, which is beneficial for successful implementation of a marketing strategy.

Read more

Screenshots & Videos

Video Thumbnail
Video Thumbnail

Pricing

SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    97%
  • Reviews
    97%
  • Momentum
    71%
  • Popularity
    93%

Platforms Supported

  • Browser Based (Cloud)
  • Mobile App (Android, iOS)

Organization Types Supported

  • All (Small, Medium, Large)
  • Freelancers
  • Individuals

API Support

  • Available

Modes of Support

  • Online

Google Analytics Awards

Google Analytics Features

Web Analytics Features

  • Features: The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    97%

Alert Notifications

Alerts the user when predefined criteria is met

Multiple Site Management

Helps to analyze and track more than one websites

Report Generation

Gathers data and generates reports as PDF file.

Time on site Tracking

Tracks the time that a visitor spends on your website

User Interaction Tracking

Identifies and tracks the visitors interaction on your websites

Goal Tracking

Allows to track progress to reach business objectives

Conversion Tracking

Enables user to track customer conversion rate

Campaign Management

Allows a user to analyze and track marketing campaigns across multichannel efforts

Event Tracking

Identifies the important events happening in your application

Heatmaps

Heatmaps show where users have clicked on a page

Mobile Analytics Features

Event Tracking

Identifies the important events happening in your application

Push Notifications

Allows you to send messages that pops-up on user's mobile device

Funnel Analysis

Helps in analyzing and understanding the user's journey stepwise to reach informed decisions, for ensuring better web outcomes.

Revenue Tracking

Tracks the revenue of income in your application

Retention Tracking

Tracks the user retention rate

Cohort Analysis

Identifies relationship between characteristics of users and their behaviours

A/B Testing

Compares two versions of your website to see which one performs better
Google Analytics Pricing

Free Trial

Not available

Pricing Options

Freemium ( Limited Features )

Premium Plans ( Quotation Based )

Pricing Plans

Screenshots of Vendor Pricing Page

Pricing screenshot
Disclaimer: The pricing details were last updated on 11/08/2021 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

Learn more about Google Analytics Pricing

Google Analytics Alternatives

View All Google Analytics Alternatives

Google Analytics Reviews

User Rating

4.6/5 (Based on 4,342 Ratings)

Rating Distribution

  • Excellent

    62.6%
  • Very Good

    31.8%
  • Average

    4.9%
  • Poor

    0.2%
  • Terrible

    0.4%

User Sentiments

Comprehensive Reporting, Ease of Use, In-depth Data Analysis, Extensive Integrations

Steep Learning Curve, GA4 Transition Issues, Limited Realtime Data, Data Sampling Issues

Do You Use Google Analytics?

Write a Review

Review Summary

Google Analytics is praised for its comprehensive data collection capabilities, ease of use, and seamless integration with other Google products. Users appreciate the platform's ability to track website traffic, user behavior, conversions, and demographics. They find the real-time reporting feature particularly valuable for making informed decisions and optimizing marketing strategies. Although some users find the learning curve steep, they acknowledge Google Analytics' free version offers exceptional value for small businesses.

Pros

  • Extensive data collection and analysis capabilities.
  • Easy integration with other Google products and services.
  • Robust reporting and visualization tools.
  • Highly customizable to fit specific business needs.

Cons

  • Steep learning curve for new users.
  • Can be expensive for small businesses.
  • Privacy concerns due to Google's vast data collection practices.
  • Limited customer support options.

Google Analytics Reviews

AI-Generated from the text of User Reviews

Videos on Google Analytics

Google Analytics FAQs

What is Google Analytics used for?

Google Analytics is Web Analytics Software. Google Analytics offers the following functionalities:

  • Alert Notifications
  • Multiple Site Management
  • Report Generation
  • Time on site Tracking
  • User Interaction Tracking
  • Goal Tracking
  • Conversion Tracking
  • Campaign Management
  • Event Tracking

Learn more about Google Analytics features.

What are the top alternatives for Google Analytics?

Does Google Analytics provide API?

Yes, Google Analytics provides API.

Google Analytics Contact

Vendor Details

Mountain View, California

Social Media Handles

Grid Report for Google Analytics

Loading...

Disclaimer

This research is curated from diverse authoritative sources; feel free to share your feedback at [email protected]

We understand SaaS better

SaaSworthy helps stakeholders choose the right SaaS platform based on detailed product information, unbiased reviews, SW score and recommendations from the active community.

icon

Buyers

Looking for the right SaaS

We can help you choose the best SaaS for your specific requirements. Our in-house experts will assist you with their hand-picked recommendations.

icon

Makers

Want more customers?

Our experts will research about your product and list it on SaaSworthy for FREE.

Get Listed