Google Analytics is the most popularly used web analytics tool for tracking and comparing website’s traffic and conversion rate of campaigns, and is free of cost. Google Analytics analysis can identify websites performing poorly with various techniques such as Funnel visualization, referrers (where visitors came from), how long they stayed on the website and their geographical position. It also provides more advanced features including Custom Visitor segmentation. Google Analytics' Cohort analysis feature also helps to understand the behaviour of component groups of users apart from your user population, which is beneficial for successful implementation of a marketing strategy.
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Disclaimer: The pricing details were last updated on 27/03/2018 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.
We have been using Google analytics to analyze the traffic gets to the site and apps. It has never disappointed me one bit. One of the many features we like is that we can easily set up goals for the site’s form of actions or submission. Google analytics is the most in-depth analytical data, then even those constructed into CMS (content management systems) and web hosting service providers. The tool allows you to see the number of unique and returning visitors visiting your site. You can as well identify which page they frequently visit, how long they stay on every page, and how they accessed the website. CMSs have several plugins/tools to automate the incorporation of the google analytics code to trace your website and other activities you use in your business.
Google Analytics is not meant for everyone, as it is hard to understand. You must navigate through to get the right feature you can use to enhance the analysis of data. However, taking an online class and having an interest in data will help you learn how to use it faster. There are also some inconsistencies from various sections, particularly the templates and it's difficult to get an answer.
Google analytics is a helpful tool for small business owners as it will help you understand how to interact with our content. You will also know how to improve your site, what pages need improvement since they don’t offer you what you need. It is effective to give you the best ROI that is hard to analyze in digital marketing.
Google Analytics uses a unique tracking code to track the data that in install in all pages of our site. This allows one to view essential analytics data. Whenever we want to see one or more pieces of information at a glance, we log in to the analytics since it is available on the dashboard area. Additionally, the tool has helped us identity, which online campaigns provide the most conversion and traffic.
What I like the most about Google Analytics is that it lets me know, what is the average duration of the session, and the pages per session of the visitors to my websites when I carry out marketing campaigns. This information about my audience is very significant because it allows me to improve my digital marketing strategy to reach my target audience more effectively. By increasing the average duration of visitors on my website, they automatically improve the profits we can get in our campaigns
The only bad thing about Google Analytics is that the learning curve can be complex, you have to have time to investigate the different available metrics and where they come from. In addition to that the tool does not count with a description next to each information that helps to know exactly what it is about.
Google Analytics is the best tool to obtain data about the traffic that your websites have, and thus be able to measure the level of afficacy of your marketing strategies, to know if to maintain it or improve it. The tool can be a bit complex at first, but once you understand it, it becomes a great ally of your campaigns
Google Anlaytics is one of the most effective tools that we use on a daily basis, it has helped us a lot to have traffic reports of our sites, and campaigns that we do on social media. Something that has been very useful for us is that the tool allows us to export the data to view them on other platforms. It is undoubtedly a valuable piece that helps us visualize the scope of our efforts and thus improve our marketing strategies.
I like the ease of use and important updates Google makes to this free application. The reporting and customization features are also a plus if you are the webmaster and marketing manager for a small business.
The vagueness of some of the reporting calculations is a downside as Google Analytics numbers sometimes do not match with Google SEO. It would be beneficial to offer a more in-depth explanation of the discrepancies in number rather than having to search the web for this information.
I would recommend taking a few of the free courses google offers to become familiar with the software and all its capabilities. I would also send watch youtube videos to see real-time tutorials on how to use the application because it can be a little tricky in the beginning with the tracking code set up.
As the webmaster, advertising & marketing team, and operations manager for a small business Google analytics has allowed me to provide important data to my company even though I am an amateur.
Google Analytics is probably the only tool you'll ever need to track and monitor user activity on your site. You can literally track every single details from time the visitor arrived to your site, the amount of time the visitor stays on your site, the webpages he/she visits, his browser, resolution, OS etc info and a lot more.
Google Analytics provides us with such premium features such as live visitor tracking, visitor flow map, visitor acquisition (referral tracking), etc.. and all these for free, if you have to avail the same features in any other service they will probably charge you a heave fee for it.
The Dashboard is too feature rich, To many users this may be something they like, but to me the overcrowded dashboard with too many scripts to run takes quite a lot of time to load on mobile devices when running on mobile data.
If you run a website and would like deep insights into your visitors behavior or their activity on your site then google analytics is probably the best solution for you. Also best of all its free, so why not give it a try?
Prior to using Google Analytics i was using WordPress stats, but they only provide a very very limited insights. when i signed up to google and started using their analytics i realized there are just so many things i can track in regards to user behavior and user activity on my site and based on it i can tweak my site in order to improve user engagement.
I don't see a website improving without google analytics. I love the fact that with Google analytics you can measure a lot of metrics on your website which will help you to make improvements on your website. The ultimate goal which it measures is conversions, where you are able to see where did a conversion come from.
is not an easy tool to navigate around, you need to give it sometime before you can get used to, which means you might miss very important insights.
If you want to measure the success fo your website, google analytics is the way to go.learn more about your audience.
We are able to measure our campaigns performances using google analytics. this helps us to optimize our campaigns, websites towards better performance.
- See the user's journey on the websites and
- track their behavior on the site.
I like this marketing tool because it’s available for free. Google Analytics has allowed me to track many important metrics in my business. I like the software because it is easy to use. Understanding where clients originate from is important. Google analytics gives me a chance to understand my audience, their preferences, and behaviors. The tool offers real-time visitor tracking services that are essential for my business. I’m able to know who visits my site in real time. Google Analytics offers me great insights into visitors. With this information, determine which ad campaign is doing well, and which is not effective.
While this tool can tell you the start and the end of your visitor’s journey, it gets unclear on the way. Google Analytics will show you the number of people visiting your sire, where they left, and which ad campaigns dint do well. All these details are helpful, but they do not explain the actions of the visitors. This means that you can’t use google analytics to determine why your visitors are leaving without making a purchase.
Google Analytics has numerous benefits. Allows you to track a plethora of important business metrics that cover all aspects. You can as well monitor the effectiveness of your ad campaigns, user experience, onsite content, and gadget functionality. All this data tells you what is working effectively and what is not. The moment you find any problem with your website, you will find a solution and improve your site. So, using these tools will help you increase your ROI. Besides, it is a free tool and one can easily use even without prior knowledge. All you need is an email account and your are set to use the tool.
Having a way to monitor all the platforms lets you review what works well in terms of marketing and what is not. Ensuring your data is in one place allows you to compare various channels easily. This tool has helped me monitor my ROI.
It is easy to install, you only need a google account to work on the software, providing benefit to the company because it does not require a professional for its installation or a specialized in it because it is easy to use. It allows to have a vision of the traffic that is generated in the web sites providing information to the companies to have more precise data. The reports that are generated are programmable and can also be customized to the comfort of the companies for an excellent service.
help in the traffic of users who are in the webs and thus be able to know that it benefits the organization by means of iformenes in real time.
It is actual, quantitative data that can't really be skewed, so you know it's telling the truth! No room for if's and buts, its the actual fact of what is happening with your visitors. Also, you can track conversions so you can see if tweaks to pages or advertising/blogging is having a good effect.
It's quite technical and not so user friendly. Definitely designed with the more tech savvy person in mind. I often feel quite lost in how to set it up the best way although I know that it is highly adept at customisation.
Get real data from real users. It will be invaluable!
The main thing I love is that it shows us which keywords people actually use that land on our site. And you can also find out general information about the demographics of your actual users. This is infinitely useful information for any business owner!
I really like Google Analytics because it keeps me informed 24 hours the number of visitors on my website a good computer tool to use it on the website, it's free and you can register only having created a Gmail Account.
I use Google Analytics, I recommend it because it is an excellent efficient software that all the user that has its website can use to carry out its registration of visitors 24 hours a day.
Google Analytics has benefited me a lot because in my web page I constantly verify the traffic of users who visit my Web page in real time and be able to.
1. Can track anything and everything that happens on your website and apps. It's so powerful.
2. It's free (for the basic version).
3. Powerful data analytics capability to help decision making.
4. Can handle massive volumes of data in a simple & easy way.
5. The paid version of Google Analytics - that is Google Analytics 360 is more powerful - so if you need more its available on tap but is expensive.
It can take time to learn how to manipulate Google Analytics so that it provides you with the information you need but once you figure it out it is a great tool. It would be great if definitions were built in. There are many terms I was unfamiliar with and I had to do online searches to get clarification.
You can't name yourself a blogger or a marketer if you don't use Google Analytics. Every webmaster wants to attract more and more traffic, therefore you should "convince" Google that you deliver the proper and relevant information. There is no better tool than Google Analytics to show your traffic stats because it was released by Google itself. It's logical - if you want to know how Google appreciate your site ask it for the details.
Without Google Analytics, we would have no idea what is going on with our site. We would not understand what browsers are being used, what percentage visit with mobile devices, where visitors are coming from, etc. GA allows us to make data-informed decisions--not guesses--about where improvements need to be made. With each iteration of our site, GA guides menu creation, page layouts, site structure, etc. We are continually tweaking our websites based on the data provided by GA.