Home/Web Analytics Software/Google Analytics
Updated on: November 20, 2018
Google Analytics Overview
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Google Analytics
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Google Analytics

An all-in-one web analytics tool.
★★★★★
★★★★★
(850 Ratings) Write Review

Google Analytics is the most popularly used web analytics tool for tracking and comparing website’s traffic and conversion rate of campaigns, and is free of cost. Google Analytics analysis can identify websites performing poorly with various techniques such as Funnel visualization, referrers (where visitors came from), how long they stayed on the website and their geographical position. It also provides more advanced features including Custom Visitor segmentation. Google Analytics' Cohort analysis feature also helps to understand the behaviour of component groups of users apart from your user population, which is beneficial for successful implementation of a marketing strategy.

Google Analytics Features

Google Analytics Technical details

Support Online Customer Type Individuals Freelancers Large Enterprises Medium Business Small Business
API NA Contact Mountain View, CA / +1 (650) 253-0000
Deployment SaaS/Web/Cloud Category Web Analytics Software Mobile Analytics Software

Google Analytics Pricing

Pricing ModelFree Trial , Freemium , Subscription
Google Analytics
Free

Individuals and small to medium-sized companies

  • Multiple data collection options across websites, apps, and internet-connected devices
  • Data access via mobile app, API, email notifications, and more
  • Advanced site and app reporting and segmentation (including real-time and user-centric reporting)
  • Native data onboarding integrations with AdWords, AdSense, Search Console (formerly Webmaster Tools), and DoubleClick AdExchange
  • Native remarketing integrations with AdWords and the Google Display Network
  • Basic Funnel reporting
  • Basic Attribution modeling
  • Number of views per web property: Max 200
  • Custom dimensions and metrics per property : 20 custom dimensions and metrics
  • User and account administration
  • Self-service Help Center and community forums
  • Free Payment options
Google Analytics 360
Custom

Larger enterprises who need it all

  • Multiple data collection options across websites, apps, and internet-connected devices
  • Data access via mobile app, API, email notifications, and more
  • Advanced site and app reporting and segmentation (including real-time and user-centric reporting)
  • Native data onboarding integrations with AdWords, AdSense, Search Console (formerly Webmaster Tools), DoubleClick AdExchange, DoubleClick Bid Manager, DoubleClick Campaign Manager, DoubleClick for Publishers, and DoubleClick Search
  • Native remarketing integrations with AdWords, the Google Display Network, and DoubleClick Bid Manager
  • Integration with Google BigQuery
  • Salesforce Sales Cloud Integration
  • Funnel reporting-Advanced, customizable funnel reporting
  • Attribution modeling- Advanced, including data-driven model
  • Cross-property roll-up reporting
  • Number of views per web property : Max 400
  • Custom dimensions and metrics per property :200 custom dimensions and metrics
  • Data freshness : Guaranteed 4 hours under SLA (usually faster)
  • Unlimited data
  • Unsampled reporting
  • Access to raw data
  • User and account administration
  • Implementation services
  • Enterprise-level service, support, and SLAs
  • Invoiced monthly

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Disclaimer: The pricing details were last updated on 27/03/2018 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

Google Analytics Reviews

OVERALL RATING
4.6
Based on 850 Rating(s)
Rating Distribution
  • 830
  • 16
  • 3
  • 1
  • 0
SHARE YOUR EXPERIENCE Write a Review
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Source : g2crowd.com
★★★★★
★★★★★
(Reviewed on 13 November 2018)
"A Good Tool For Evaluating Your Success In Online-Business"

What do you like best?

Google Analytics provides a wide list of functions. Among them, we want to estimate some we consider more competitive and robust than other similar systems. First of all, we mean system’s opportunity to provide the analysis of the effectiveness of the web-resource (user route, download speed, etc.), generation of reports in real-time mode, and the estimation of media, search, and social advertising channels. Its a great tool to see which third party referral websites are giving your site the best traffic.

What do you dislike?

Though we find Google Analytics appropriate for our needs, we’d like some things to work differently. We mean we’re not as happy as a clam at a high tide when we notice Google Analytics restriction on the depth of access to data. There is no way to track each specific visit or each specific click. One more thing, the information collected by Google Analytics is not owned by the user, but Google.

Recommendations to others considering the product

In the free version, it's less helpful as the data it's using is limited compared to other software out there. It doesn't help us pinpoint where to focus our campaigns on, however, which has helped a lot in getting agent participation up.

What business problems are you solving with the product? What benefits have you realized?

We tested some other tools before that and paid even money for them before we used this tool for our daily work. Now we are completely satisfied with all the features the tool offers and don't need to pay a lot of money for it.

...more
Source : g2crowd.com
★★★★★
★★★★★
(Reviewed on 13 November 2018)
"A Good Tool For Evaluating Your Success In Online-Business"

What do you like best?

Google Analytics provides a wide list of functions. Among them, we want to estimate some we consider more competitive and robust than other similar systems. First of all, we mean system’s opportunity to provide the analysis of the effectiveness of the web-resource (user route, download speed, etc.), generation of reports in real-time mode, and the estimation of media, search, and social advertising channels. Its a great tool to see which third party referral websites are giving your site the best traffic.

What do you dislike?

Though we find Google Analytics appropriate for our needs, we’d like some things to work differently. We mean we’re not as happy as a clam at a high tide when we notice Google Analytics restriction on the depth of access to data. There is no way to track each specific visit or each specific click. One more thing, the information collected by Google Analytics is not owned by the user, but Google.

Recommendations to others considering the product

In the free version, it's less helpful as the data it's using is limited compared to other software out there. It doesn't help us pinpoint where to focus our campaigns on, however, which has helped a lot in getting agent participation up.

What business problems are you solving with the product? What benefits have you realized?

We tested some other tools before that and paid even money for them before we used this tool for our daily work. Now we are completely satisfied with all the features the tool offers and don't need to pay a lot of money for it.

...more
Source : g2crowd.com
★★★★★
★★★★★
(Reviewed on 13 November 2018)
"A Good Tool For Evaluating Your Success In Online-Business"

What do you like best?

Google Analytics provides a wide list of functions. Among them, we want to estimate some we consider more competitive and robust than other similar systems. First of all, we mean system’s opportunity to provide the analysis of the effectiveness of the web-resource (user route, download speed, etc.), generation of reports in real-time mode, and the estimation of media, search, and social advertising channels. Its a great tool to see which third party referral websites are giving your site the best traffic.

What do you dislike?

Though we find Google Analytics appropriate for our needs, we’d like some things to work differently. We mean we’re not as happy as a clam at a high tide when we notice Google Analytics restriction on the depth of access to data. There is no way to track each specific visit or each specific click. One more thing, the information collected by Google Analytics is not owned by the user, but Google.

Recommendations to others considering the product

In the free version, it's less helpful as the data it's using is limited compared to other software out there. It doesn't help us pinpoint where to focus our campaigns on, however, which has helped a lot in getting agent participation up.

What business problems are you solving with the product? What benefits have you realized?

We tested some other tools before that and paid even money for them before we used this tool for our daily work. Now we are completely satisfied with all the features the tool offers and don't need to pay a lot of money for it.

...more
Source : g2crowd.com
★★★★★
★★★★★
(Reviewed on 13 November 2018)
"A Good Tool For Evaluating Your Success In Online-Business"

What do you like best?

Google Analytics provides a wide list of functions. Among them, we want to estimate some we consider more competitive and robust than other similar systems. First of all, we mean system’s opportunity to provide the analysis of the effectiveness of the web-resource (user route, download speed, etc.), generation of reports in real-time mode, and the estimation of media, search, and social advertising channels. Its a great tool to see which third party referral websites are giving your site the best traffic.

What do you dislike?

Though we find Google Analytics appropriate for our needs, we’d like some things to work differently. We mean we’re not as happy as a clam at a high tide when we notice Google Analytics restriction on the depth of access to data. There is no way to track each specific visit or each specific click. One more thing, the information collected by Google Analytics is not owned by the user, but Google.

Recommendations to others considering the product

In the free version, it's less helpful as the data it's using is limited compared to other software out there. It doesn't help us pinpoint where to focus our campaigns on, however, which has helped a lot in getting agent participation up.

What business problems are you solving with the product? What benefits have you realized?

We tested some other tools before that and paid even money for them before we used this tool for our daily work. Now we are completely satisfied with all the features the tool offers and don't need to pay a lot of money for it.

...more
Source : g2crowd.com
★★★★★
★★★★★
(Reviewed on 13 November 2018)
"A Good Tool For Evaluating Your Success In Online-Business"

What do you like best?

Google Analytics provides a wide list of functions. Among them, we want to estimate some we consider more competitive and robust than other similar systems. First of all, we mean system’s opportunity to provide the analysis of the effectiveness of the web-resource (user route, download speed, etc.), generation of reports in real-time mode, and the estimation of media, search, and social advertising channels. Its a great tool to see which third party referral websites are giving your site the best traffic.

What do you dislike?

Though we find Google Analytics appropriate for our needs, we’d like some things to work differently. We mean we’re not as happy as a clam at a high tide when we notice Google Analytics restriction on the depth of access to data. There is no way to track each specific visit or each specific click. One more thing, the information collected by Google Analytics is not owned by the user, but Google.

Recommendations to others considering the product

In the free version, it's less helpful as the data it's using is limited compared to other software out there. It doesn't help us pinpoint where to focus our campaigns on, however, which has helped a lot in getting agent participation up.

What business problems are you solving with the product? What benefits have you realized?

We tested some other tools before that and paid even money for them before we used this tool for our daily work. Now we are completely satisfied with all the features the tool offers and don't need to pay a lot of money for it.

...more
Source : g2crowd.com
★★★★★
★★★★★
(Reviewed on 13 November 2018)
"A Good Tool For Evaluating Your Success In Online-Business"

What do you like best?

Google Analytics provides a wide list of functions. Among them, we want to estimate some we consider more competitive and robust than other similar systems. First of all, we mean system’s opportunity to provide the analysis of the effectiveness of the web-resource (user route, download speed, etc.), generation of reports in real-time mode, and the estimation of media, search, and social advertising channels. Its a great tool to see which third party referral websites are giving your site the best traffic.

What do you dislike?

Though we find Google Analytics appropriate for our needs, we’d like some things to work differently. We mean we’re not as happy as a clam at a high tide when we notice Google Analytics restriction on the depth of access to data. There is no way to track each specific visit or each specific click. One more thing, the information collected by Google Analytics is not owned by the user, but Google.

Recommendations to others considering the product

In the free version, it's less helpful as the data it's using is limited compared to other software out there. It doesn't help us pinpoint where to focus our campaigns on, however, which has helped a lot in getting agent participation up.

What business problems are you solving with the product? What benefits have you realized?

We tested some other tools before that and paid even money for them before we used this tool for our daily work. Now we are completely satisfied with all the features the tool offers and don't need to pay a lot of money for it.

...more
Source : g2crowd.com
★★★★★
★★★★★
(Reviewed on 13 November 2018)
"A Good Tool For Evaluating Your Success In Online-Business"

What do you like best?

Google Analytics provides a wide list of functions. Among them, we want to estimate some we consider more competitive and robust than other similar systems. First of all, we mean system’s opportunity to provide the analysis of the effectiveness of the web-resource (user route, download speed, etc.), generation of reports in real-time mode, and the estimation of media, search, and social advertising channels. Its a great tool to see which third party referral websites are giving your site the best traffic.

What do you dislike?

Though we find Google Analytics appropriate for our needs, we’d like some things to work differently. We mean we’re not as happy as a clam at a high tide when we notice Google Analytics restriction on the depth of access to data. There is no way to track each specific visit or each specific click. One more thing, the information collected by Google Analytics is not owned by the user, but Google.

Recommendations to others considering the product

In the free version, it's less helpful as the data it's using is limited compared to other software out there. It doesn't help us pinpoint where to focus our campaigns on, however, which has helped a lot in getting agent participation up.

What business problems are you solving with the product? What benefits have you realized?

We tested some other tools before that and paid even money for them before we used this tool for our daily work. Now we are completely satisfied with all the features the tool offers and don't need to pay a lot of money for it.

...more
Source : g2crowd.com
★★★★★
★★★★★
(Reviewed on 13 November 2018)
"A Good Tool For Evaluating Your Success In Online-Business"

What do you like best?

Google Analytics provides a wide list of functions. Among them, we want to estimate some we consider more competitive and robust than other similar systems. First of all, we mean system’s opportunity to provide the analysis of the effectiveness of the web-resource (user route, download speed, etc.), generation of reports in real-time mode, and the estimation of media, search, and social advertising channels. Its a great tool to see which third party referral websites are giving your site the best traffic.

What do you dislike?

Though we find Google Analytics appropriate for our needs, we’d like some things to work differently. We mean we’re not as happy as a clam at a high tide when we notice Google Analytics restriction on the depth of access to data. There is no way to track each specific visit or each specific click. One more thing, the information collected by Google Analytics is not owned by the user, but Google.

Recommendations to others considering the product

In the free version, it's less helpful as the data it's using is limited compared to other software out there. It doesn't help us pinpoint where to focus our campaigns on, however, which has helped a lot in getting agent participation up.

What business problems are you solving with the product? What benefits have you realized?

We tested some other tools before that and paid even money for them before we used this tool for our daily work. Now we are completely satisfied with all the features the tool offers and don't need to pay a lot of money for it.

...more
Source : g2crowd.com
★★★★★
★★★★★
(Reviewed on 13 November 2018)
"A Good Tool For Evaluating Your Success In Online-Business"

What do you like best?

Google Analytics provides a wide list of functions. Among them, we want to estimate some we consider more competitive and robust than other similar systems. First of all, we mean system’s opportunity to provide the analysis of the effectiveness of the web-resource (user route, download speed, etc.), generation of reports in real-time mode, and the estimation of media, search, and social advertising channels. Its a great tool to see which third party referral websites are giving your site the best traffic.

What do you dislike?

Though we find Google Analytics appropriate for our needs, we’d like some things to work differently. We mean we’re not as happy as a clam at a high tide when we notice Google Analytics restriction on the depth of access to data. There is no way to track each specific visit or each specific click. One more thing, the information collected by Google Analytics is not owned by the user, but Google.

Recommendations to others considering the product

In the free version, it's less helpful as the data it's using is limited compared to other software out there. It doesn't help us pinpoint where to focus our campaigns on, however, which has helped a lot in getting agent participation up.

What business problems are you solving with the product? What benefits have you realized?

We tested some other tools before that and paid even money for them before we used this tool for our daily work. Now we are completely satisfied with all the features the tool offers and don't need to pay a lot of money for it.

...more
Source : g2crowd.com
★★★★★
★★★★★
(Reviewed on 13 November 2018)
"A Good Tool For Evaluating Your Success In Online-Business"

What do you like best?

Google Analytics provides a wide list of functions. Among them, we want to estimate some we consider more competitive and robust than other similar systems. First of all, we mean system’s opportunity to provide the analysis of the effectiveness of the web-resource (user route, download speed, etc.), generation of reports in real-time mode, and the estimation of media, search, and social advertising channels. Its a great tool to see which third party referral websites are giving your site the best traffic.

What do you dislike?

Though we find Google Analytics appropriate for our needs, we’d like some things to work differently. We mean we’re not as happy as a clam at a high tide when we notice Google Analytics restriction on the depth of access to data. There is no way to track each specific visit or each specific click. One more thing, the information collected by Google Analytics is not owned by the user, but Google.

Recommendations to others considering the product

In the free version, it's less helpful as the data it's using is limited compared to other software out there. It doesn't help us pinpoint where to focus our campaigns on, however, which has helped a lot in getting agent participation up.

What business problems are you solving with the product? What benefits have you realized?

We tested some other tools before that and paid even money for them before we used this tool for our daily work. Now we are completely satisfied with all the features the tool offers and don't need to pay a lot of money for it.

...more
Read All Reviews

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Videos on Google Analytics Youtube Official Channel

Google Analytics Screenshots

Google Analytics Demo - Analytics Acquisition
Google Analytics Demo - Analytics Demographics
Google Analytics Demo - Analytics Funnel
Google Analytics Demo - Analytics Overview
Google Analytics screenshot: Analyze daily visits, traffic types, & time on site by country
Google Analytics screenshot: Google Analytics custom dashboard
Google Analytics screenshot: Google Analytics audience demographics reporting
Google Analytics screenshot: View website data in real time with Google Analytics
Google Analytics screenshot: Connect sales, marketing and advertising data
Google Analytics screenshot: Generate reports to see what's working and fix what's not
Google Analytics Screenshots
Google Analytics Screenshots
Google Analytics Screenshots
Google Analytics Demo - Analytics Acquisition
Google Analytics Demo - Analytics Acquisition
Google Analytics Demo - Analytics Demographics
Google Analytics Demo - Analytics Funnel
Google Analytics Demo - Analytics Overview
Google Analytics screenshot: Analyze daily visits, traffic types, & time on site by country
Google Analytics screenshot: Google Analytics custom dashboard
Google Analytics screenshot: Google Analytics audience demographics reporting
Google Analytics screenshot: View website data in real time with Google Analytics
Google Analytics screenshot: Connect sales, marketing and advertising data
Google Analytics screenshot: Generate reports to see what's working and fix what's not
Google Analytics Screenshots
Google Analytics Screenshots
Google Analytics Screenshots

Google Analytics Awards

Download white papers and ebooks on Google Analytics View All Downloads

by MIT Technology Review / Google Analytics 360 Suite
How Analytics and Machine Learning Help Organizations Competitive Advantage
It's a research-based article about an Analytics and Machine Learning to help organizations as produced by MIT...
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