Home/Web Analytics Software/Google Analytics
Updated on: August 18, 2022
Google Analytics - Web Analytics Software
98% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Google Analytics

Official Website An all-in-one web analytics tool.
(8,928 Ratings) Write Review

What is Google Analytics and how does it work?

Google Analytics is the most popularly used web analytics tool for tracking and comparing website’s traffic and conversion rate of campaigns, and is free of cost. Google Analytics analysis can identify websites performing poorly with various techniques such as Funnel visualization, referrers (where visitors came from), how long they stayed on the website and their geographical position. It also provides more advanced features including Custom Visitor segmentation. Google Analytics' Cohort analysis feature also helps to understand the behaviour of component groups of users apart from your user population, which is beneficial for successful implementation of a marketing strategy.

Google Analytics Awards

Google Analytics Features Show All Features

Google Analytics Technical details

Support Online Customer Type Individuals Freelancers Large Enterprises Medium Business Small Business
API Location / Phone Number Mountain View, California / +1 650-253-0000
Deployment SaaS/Web/Cloud Mobile - Android Mobile - iOS Category Web Analytics Software Mobile Analytics Software

Google Analytics Pricing

Pricing ModelFreemium , Quotation Based
Google Analytics
Free

Individuals and small to medium-sized companies

Features

  • Multiple data collection options across websites, apps, and internet-connected devices
  • Data access via mobile app, API, email notifications, and more
  • Advanced site and app reporting and segmentation (including real-time and user-centric reporting)
  • Native data onboarding integrations with Google Ads, AdSense, and Search Console (formerly Webmaster Tools)
  • Native remarketing integrations with Google Ads
  • Basic Funnel reporting
  • Basic Attribution modeling
  • Number of views per web property: Max 200
  • Custom dimensions and metrics per property : 20 custom dimensions and metrics
  • User and account administration
  • Self-service Help Center and community forums
  • Free Payment options
Google Analytics 360
Custom

Larger enterprises who need it all

Features

  • Multiple data collection options across websites, apps, and internet-connected devices
  • Data access via mobile app, API, email notifications, and more
  • Advanced site and app reporting and segmentation (including real-time and user-centric reporting)
  • Native data onboarding integrations with Google Ads, AdSense, Ad Manager, Display & Video 360, Search Ads 360, Campaign Manager 360, and Search Console (formerly Webmaster Tools) DoubleClick Bid Manager, DoubleClick Campaign Manager, DoubleClick for Publishers, and DoubleClick Search
  • Native remarketing integrations with Google Ads and Display & Video 360 Network, and DoubleClick Bid Manager
  • Integration with Google BigQuery
  • Analytics 360 audience sharing to Salesforce Marketing Cloud
  • Advanced Analysis
  • Funnel reporting-Advanced, customizable funnel reporting
  • Attribution modeling- Advanced, including data-driven model
  • Cross-property roll-up reporting
  • Number of views per web property: Max 400
  • Custom dimensions and metrics per property :200 custom dimensions and metrics
  • Data freshness : Guaranteed 4 hours under SLA (usually faster)
  • Unlimited data
  • Unsampled reporting
  • Access to raw data
  • User and account administration
  • Services, support and SLAs provided by Google and global partner network
  • Invoiced monthly
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Disclaimer: The pricing details were last updated on 11/08/2021 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

Learn more about Google Analytics pricing.

Google Analytics Alternatives Google Analytics Alternatives

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Mixpanel
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Amplitude
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Matomo
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Woopra
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Kissmetrics
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Oribi
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Google Analytics Reviews

OVERALL RATING
4.6
Based on 8,928 Rating(s)
Rating Distribution
  • 71.8 %
  • 24.6 %
  • 3.3 %
  • 0.4 %
  • 0.2 %
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Videos on Google Analytics

Google Analytics: First Steps
Google Analytics: First Steps
Getting started with the Google Analytics 4 Property

Google Analytics FAQs

Google Analytics is Web Analytics Software. Google Analytics offers the following functionalities:

  • Alert Notifications
  • Multiple Site Management
  • Report Generation
  • Time on site Tracking
  • User Interaction Tracking
  • Goal Tracking
  • Conversion Tracking
  • Campaign Management
  • Event Tracking

Learn more about Google Analytics features.

Yes, Google Analytics provides API.

Articles on Google Analytics

Misc
Without content marketing, it is difficult to build your brand’s reputation online. It not only... read more

Download white papers and ebooks on Google Analytics View All Downloads

by MIT Technology Review / Google Analytics 360 Suite
How Analytics and Machine Learning Help Organizations Competitive Advantage
It's a research-based article about an Analytics and Machine Learning to help organizations as produced by MIT...
read more
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Disclaimer

The research is compiled using multiple sources, let us know of any feedback on feedback@saasworthy.com