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Updated on: March 18, 2019
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Google Analytics

An all-in-one web analytics tool.
★★★★★
★★★★★
(458 Ratings) Write Review

Google Analytics is the most popularly used web analytics tool for tracking and comparing website’s traffic and conversion rate of campaigns, and is free of cost. Google Analytics analysis can identify websites performing poorly with various techniques such as Funnel visualization, referrers (where visitors came from), how long they stayed on the website and their geographical position. It also provides more advanced features including Custom Visitor segmentation. Google Analytics' Cohort analysis feature also helps to understand the behaviour of component groups of users apart from your user population, which is beneficial for successful implementation of a marketing strategy.

Google Analytics Features Show All Features

Google Analytics Technical details

Support Online Customer Type Individuals Freelancers Large Enterprises Medium Business Small Business
API NA Contact Mountain View, CA / +1 (650) 253-0000
Deployment SaaS/Web/Cloud Category Web Analytics Software Mobile Analytics Software

Google Analytics Pricing

Pricing ModelFree Trial , Freemium , Subscription
How much does Google Analytics cost ?
Google Analytics offers a Free Plan with limited features. They also offer an Enterprise Plan for their product.
Google Analytics
Free

Individuals and small to medium-sized companies

  • Multiple data collection options across websites, apps, and internet-connected devices
  • Data access via mobile app, API, email notifications, and more
  • Advanced site and app reporting and segmentation (including real-time and user-centric reporting)
  • Native data onboarding integrations with AdWords, AdSense, Search Console (formerly Webmaster Tools), and DoubleClick AdExchange
  • Native remarketing integrations with AdWords and the Google Display Network
  • Basic Funnel reporting
  • Basic Attribution modeling
  • Number of views per web property: Max 200
  • Custom dimensions and metrics per property : 20 custom dimensions and metrics
  • User and account administration
  • Self-service Help Center and community forums
  • Free Payment options
Google Analytics 360
Custom

Larger enterprises who need it all

  • Multiple data collection options across websites, apps, and internet-connected devices
  • Data access via mobile app, API, email notifications, and more
  • Advanced site and app reporting and segmentation (including real-time and user-centric reporting)
  • Native data onboarding integrations with AdWords, AdSense, Search Console (formerly Webmaster Tools), DoubleClick AdExchange, DoubleClick Bid Manager, DoubleClick Campaign Manager, DoubleClick for Publishers, and DoubleClick Search
  • Native remarketing integrations with AdWords, the Google Display Network, and DoubleClick Bid Manager
  • Integration with Google BigQuery
  • Salesforce Sales Cloud Integration
  • Funnel reporting-Advanced, customizable funnel reporting
  • Attribution modeling- Advanced, including data-driven model
  • Cross-property roll-up reporting
  • Number of views per web property : Max 400
  • Custom dimensions and metrics per property :200 custom dimensions and metrics
  • Data freshness : Guaranteed 4 hours under SLA (usually faster)
  • Unlimited data
  • Unsampled reporting
  • Access to raw data
  • User and account administration
  • Implementation services
  • Enterprise-level service, support, and SLAs
  • Invoiced monthly

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Disclaimer: The pricing details were last updated on 27/03/2018 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

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Google Analytics Reviews

OVERALL RATING
4.6
Based on 458 Rating(s)
Rating Distribution
  • 433
  • 19
  • 4
  • 1
  • 1
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Source : g2crowd.com
★★★★★
★★★★★
(Reviewed on 05 February 2019)
"Get useful and detailed analysis of your website activity"

What do you like best?

Google Analytics is simple to use. What I like most is that this platform offers all the functions that professionals in web analytics need. Google Analytics offers a detailed study of the campaigns and visitors. It is compatible with AdWords and can help optimize your ad campaigns. It also allows you to make labels for the rest of your campaigns whether or not they are made with AdWords. It works for websites with little or a lot of traffic.

What do you dislike?

One of the disadvantages of this software is that its interface requires the user to have experience in the field. In the beginning, it can be a bit confusing for novice users. Its configuration is not simple for even advanced users at times.

Recommendations to others considering the product

Before using this analytics tool, I suggest thoroughly training to ensure maximum utilization of the platform's benefits. I recommend starting with the basic version and integrating it with the Google AdWords account. Google Analytics can provide support for accessing critical information regarding the behavior of users on your website and the result of your marketing efforts.

What business problems are you solving with the product? What benefits have you realized?

In our company, we are very satisfied with the results obtained when working with Google Analytics. It is a platform that has given us traffic monitoring for all of our websites win one place and does it in a complete and specific way. It has allowed us to optimize our websites and increase the profitability of the organization.

...more
Source : g2crowd.com
★★★★★
★★★★★
(Reviewed on 05 February 2019)
"If you're not tracking your site's visitors, bounce rates, and page views your missing sales!"

What do you like best?

I like that google shows you the bounce rate and the number that pages were viewed and how long people stay on a single page. This lets me see if a page isnt getting many views then I can create links to it on a page that does get alot of views or if people only stay a short amount of time on a certain page then I know I need to work on the content of the page to keep viewers interested.

What do you dislike?

under traffic channels it tells me when traffic comes from social media but it would be great if it could tell me which social media platforms the traffic is comming from this way I know which platform is performing better and can put more ads on that one.

Recommendations to others considering the product

If you want to know which pages you should put the most effort into or if you want to know how people are reacting to your site google analytics is definitely the way to go!

What business problems are you solving with the product? What benefits have you realized?

I'm currently tracking how my ads are performing using google analytics. Before them, I would put up ads and just use a FB pixel but i couldn't tell which landing pages were performing better. Now I can see which ones have a lower bounce rate and how long people stay on each page.

...more
Source : g2crowd.com
★★★★★
★★★★★
(Reviewed on 04 February 2019)
"Google Analytics"

What do you like best?

I guess if there was a best part, it would obviously be the cost. The fact that there is a free version (that sometimes works), is more than most large vendors can offer.

What do you dislike?

The tool rarely works, the interface is extremely confusing and outdated, it runs slow, errors out frequently, etc.

Recommendations to others considering the product

Pony up and pay for a real Analytics tool (Adobe Analytics is solid, especially with the use of Ad Hoc).

What business problems are you solving with the product? What benefits have you realized?

Running test reports for A/B Tests & pulling general sitewide traffic & conversion reports.

...more
Source : g2crowd.com
★★★★★
★★★★★
(Reviewed on 04 February 2019)
"Google Analytics review"

What do you like best?

I feel the accessibility of the tool is the best.

What do you dislike?

It is a little complicated to use and the export data option to generate graphs and charts is confusing

What business problems are you solving with the product? What benefits have you realized?

For prediction the test case

...more
Source : g2crowd.com
★★★★★
★★★★★
(Reviewed on 04 February 2019)
"Google Analytics Helps Me Save Advertising Money"

What do you like best?

I feel it is very important to know how effective your advertising is and google analytics helps in that respect by indicating how people are reaching your website.

What do you dislike?

Sometimes the information can be a bit confusing to decipher.

Recommendations to others considering the product

It is advisable to contact a google representative when using google analytics soas to receive proper guidance in implementing the system.

What business problems are you solving with the product? What benefits have you realized?

Advertising budget constraints; where to place your advertising dollars. Google analytics has helped us make more informed marketing decisions which in turn has helped increase our bottom line.

...more
Source : g2crowd.com
★★★★★
★★★★★
(Reviewed on 04 February 2019)
"Google Analytics is a great tool for website tracking and analyzing"

What do you like best?

It works great for tracking and analyzing users and webpages. I especially like creating custom KPI dashboards that can be exported into excel or pdf files. Using utm links to track pageviews by source/medium is awesome.

What do you dislike?

Some aspects are a bit confusing, the UI could be improved.

Recommendations to others considering the product

Watch YouTube videos to learn the basics, just make sure the videos are newer and up to date with the current version. You may also need to hire a third party to set things up first.

What business problems are you solving with the product? What benefits have you realized?

Analyzing our website for pageviews, sessions, bounce rates, users, and more.

...more
Source : g2crowd.com
★★★★★
★★★★★
(Reviewed on 04 February 2019)
"Awesome software"

What do you like best?

This utility allows you to monitor all the parameters of your site. With it you can analyze all pages and all accesses and perform cross-checks to understand what are the best marketing strategies.

What do you dislike?

At the moment I do not find any faults in the Google utility. I am very satisfied with his daily use.

What business problems are you solving with the product? What benefits have you realized?

The software allows you to have your site constantly under control

...more
Source : g2crowd.com
★★★★★
★★★★★
(Reviewed on 04 February 2019)
"A must!"

What do you like best?

It gives Up-to-date last-minute info on items in the Google search.

What do you dislike?

Up-to-date last-minute info on items in the Google search.

Recommendations to others considering the product

Take your time and learn how to utilize all of the useful information that Google analytics gives you.

What business problems are you solving with the product? What benefits have you realized?

It took a while to figure out how to read the information and utilize it.

...more
Source : g2crowd.com
★★★★★
★★★★★
(Reviewed on 03 February 2019)
"Very easy way to monitor traffic"

What do you like best?

It’s easy to use and there’s a wide range of info available to monitor and filters to break it down to very specific audiences.

What do you dislike?

Sometimes it’s quite slow to load, especially on the graphs.

Recommendations to others considering the product

Integration is very easy and it’s very useful in monitoring the effectiveness of campaigns.

What business problems are you solving with the product? What benefits have you realized?

Realizing quickly when traffic is down and being able to refocus attention where it’s most needed.

...more
Source : g2crowd.com
★★★★★
★★★★★
(Reviewed on 03 February 2019)
"Use everyday!"

What do you like best?

The easy to understand charts and many ways you can look at things.

What do you dislike?

It is difficult to properly put in sub domains and track them properly (at least with the sub domain partner that we use)

Recommendations to others considering the product

110% would recommend to everyone, especially if you are starting up a local business and want to start to understand more about what your customers want from you/ what they are looking at.

What business problems are you solving with the product? What benefits have you realized?

We are able to compare this years - and last years trends which is helpful when looking back and seeing what we did to spike traffic up.

...more
Read All Reviews

Videos on Google Analytics Youtube Official Channel

Google Analytics Screenshots

Google Analytics Demo - Analytics Acquisition
Google Analytics Demo - Analytics Demographics
Google Analytics Demo - Analytics Funnel
Google Analytics Demo - Analytics Overview
Google Analytics screenshot: Analyze daily visits, traffic types, & time on site by country
Google Analytics screenshot: Google Analytics custom dashboard
Google Analytics screenshot: Google Analytics audience demographics reporting
Google Analytics screenshot: View website data in real time with Google Analytics
Google Analytics screenshot: Connect sales, marketing and advertising data
Google Analytics screenshot: Generate reports to see what's working and fix what's not
Google Analytics Screenshots
Google Analytics Screenshots
Google Analytics Screenshots
Google Analytics Demo - Analytics Acquisition
Google Analytics Demo - Analytics Acquisition
Google Analytics Demo - Analytics Demographics
Google Analytics Demo - Analytics Funnel
Google Analytics Demo - Analytics Overview
Google Analytics screenshot: Analyze daily visits, traffic types, & time on site by country
Google Analytics screenshot: Google Analytics custom dashboard
Google Analytics screenshot: Google Analytics audience demographics reporting
Google Analytics screenshot: View website data in real time with Google Analytics
Google Analytics screenshot: Connect sales, marketing and advertising data
Google Analytics screenshot: Generate reports to see what's working and fix what's not
Google Analytics Screenshots
Google Analytics Screenshots
Google Analytics Screenshots

Google Analytics Awards

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How Analytics and Machine Learning Help Organizations Competitive Advantage
It's a research-based article about an Analytics and Machine Learning to help organizations as produced by MIT...
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The research is compiled using multiple sources, let us know of any feedback on feedback@saasworthy.com