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Updated on: May 24, 2019
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Google Analytics

An all-in-one web analytics tool.
★★★★★
★★★★★
(624 Ratings) Write Review

Google Analytics is the most popularly used web analytics tool for tracking and comparing website’s traffic and conversion rate of campaigns, and is free of cost. Google Analytics analysis can identify websites performing poorly with various techniques such as Funnel visualization, referrers (where visitors came from), how long they stayed on the website and their geographical position. It also provides more advanced features including Custom Visitor segmentation. Google Analytics' Cohort analysis feature also helps to understand the behaviour of component groups of users apart from your user population, which is beneficial for successful implementation of a marketing strategy.

Google Analytics Features Show All Features

Google Analytics Technical details

Support Online Customer Type Individuals Freelancers Large Enterprises Medium Business Small Business
API NA Contact Mountain View, CA / +1 (650) 253-0000
Deployment SaaS/Web/Cloud Category Web Analytics Software Mobile Analytics Software

Google Analytics Pricing

Pricing ModelFree Trial , Freemium , Subscription
How much does Google Analytics cost ?
Google Analytics offers a Free Plan with limited features. They also offer an Enterprise Plan for their product.
Google Analytics
Free

Individuals and small to medium-sized companies

  • Multiple data collection options across websites, apps, and internet-connected devices
  • Data access via mobile app, API, email notifications, and more
  • Advanced site and app reporting and segmentation (including real-time and user-centric reporting)
  • Native data onboarding integrations with AdWords, AdSense, Search Console (formerly Webmaster Tools), and DoubleClick AdExchange
  • Native remarketing integrations with AdWords and the Google Display Network
  • Basic Funnel reporting
  • Basic Attribution modeling
  • Number of views per web property: Max 200
  • Custom dimensions and metrics per property : 20 custom dimensions and metrics
  • User and account administration
  • Self-service Help Center and community forums
  • Free Payment options
Google Analytics 360
Custom

Larger enterprises who need it all

  • Multiple data collection options across websites, apps, and internet-connected devices
  • Data access via mobile app, API, email notifications, and more
  • Advanced site and app reporting and segmentation (including real-time and user-centric reporting)
  • Native data onboarding integrations with AdWords, AdSense, Search Console (formerly Webmaster Tools), DoubleClick AdExchange, DoubleClick Bid Manager, DoubleClick Campaign Manager, DoubleClick for Publishers, and DoubleClick Search
  • Native remarketing integrations with AdWords, the Google Display Network, and DoubleClick Bid Manager
  • Integration with Google BigQuery
  • Salesforce Sales Cloud Integration
  • Funnel reporting-Advanced, customizable funnel reporting
  • Attribution modeling- Advanced, including data-driven model
  • Cross-property roll-up reporting
  • Number of views per web property : Max 400
  • Custom dimensions and metrics per property :200 custom dimensions and metrics
  • Data freshness : Guaranteed 4 hours under SLA (usually faster)
  • Unlimited data
  • Unsampled reporting
  • Access to raw data
  • User and account administration
  • Implementation services
  • Enterprise-level service, support, and SLAs
  • Invoiced monthly

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Disclaimer: The pricing details were last updated on 27/03/2018 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

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Google Analytics Reviews

OVERALL RATING
4.6
Based on 624 Rating(s)
Rating Distribution
  • 591
  • 27
  • 4
  • 1
  • 1
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Source : g2crowd.com
★★★★★
★★★★★
(Reviewed on 15 May 2019)
"One of the top website analytics solutions I've ever used"

What do you like best?

I think the best thing about Google Analytics is the extensive website user data we can receive both retroactively and in real time. It has a modern design that lets key numerical data stand out when a certain section is active. I like the way I can tab through nested data such as countries and cities of website visitors. Google Analytics is a solution with high customization and integration capabilities, so it's a flexible analytics platform for advanced developers.

What do you dislike?

I would like to see more metrics capabilities that go way beyond basic page visits. To configure Google Analytics to read more detailed interactions such as link clicks and downloads requires what can be complicated settings that often have many bugs and take long to get to work as intended.

Recommendations to others considering the product

I would dive into Google Analytics's reporting features to get a better understanding of its overall capabilities and to learn how to leverage data that can be used to improve conversions across all your web pages.

What business problems are you solving with the product? What benefits have you realized?

We can use Google Analytics as a low cost web analytics solution for basic and advanced implementations. It greatly helps our ability to understand visitor activity and to make changes or act upon interactions in a meaningful way for marketing campaigns and lead messaging. Google Analytics doesn't require much regular administrative attention, so it can work and pump out data non-stop and give us solid data we can work with over any given period of time.

...more
Source : g2crowd.com
★★★★★
★★★★★
(Reviewed on 14 May 2019)
"Analytics the best service to obtain information from your visitors."

What do you like best?

I love Google Analytics because it allows to collect a lot of very useful information from the people who visit our online store, this information helps us to determine in which countries we have more success and also the age range of these people (among many other things) .

Another interesting aspect of the application and that characterizes Google products is the integration of this service with other similar Google like Google Adsense for example, if we link both services to our account we can get very useful information about conversions (clicks on advertising ) of our site.

What I like the most about the product is that it is totally free, which considering how well it works and everything that this service offers besides how advanced this application is, we could say that it is a miracle that it is free.

What do you dislike?

One of the most complicated aspects of the service is its learning which at first is somewhat difficult due to the amount of options and information offered by the application, I personally had to resort to internet tutorials to learn to perform certain actions, although thanks to the popularity of the application is quite simple to find everything.

Recommendations to others considering the product

Not only do I think Google analytics is recommended, but I would call it an essential service when we have a website that offers a service that generates cash. I personally believe that the possibility of obtaining user information opens many doors to us in terms of possibilities to improve the service of our website.

What business problems are you solving with the product? What benefits have you realized?

Thanks to Google Analytics we can analyze our visitors and obtain very useful information about their origin, language, age or the browser they use, this information can be used later to improve the service we offer in our web platform to increase sales following trends of the users who visit us. Knowing this information we can use Google Analytics to improve our conversion rate and sales.

...more
Source : g2crowd.com
★★★★★
★★★★★
(Reviewed on 13 May 2019)
"gigireview"

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Source : g2crowd.com
★★★★★
★★★★★
(Reviewed on 13 May 2019)
"Great for certain types of sites, but not others."

What do you like best?

I enjoy the ease of integration with other types of site builders, and it's easy to understand interface. It's free for anyone to use, which is great.

What do you dislike?

Despite the fact that it's good for beginners, the user interface can get a bit cramped at times, with a ton of information being thrown at you at once. They way you have to integrate it into certain types of website builders is frustrating, because it will tell you it's working properly, when, in fact, it isn't. This makes it impossible to use without a ton of tinkering, which some users might not be great with.

Recommendations to others considering the product

Familiarize yourself with all the tools and features it offers.

What business problems are you solving with the product? What benefits have you realized?

With my company, it is being used to view and track the view count of our site and blog. This helps us manage our audience and write posts at the right times.

...more
Source : g2crowd.com
★★★★★
★★★★★
(Reviewed on 10 May 2019)
"The Gold Standard In Analytics"

What do you like best?

Google Anlaytics had everything you'd want in an analytics platform. Like the game of golf, it may take a little bit to learn, but a lifetime to master. There's so many nooks and crannies, so much data available that it's unlikely any one person would need to use it all, but there's definitely something there for all people. The Realtime feature is my personal favorite, and I use it frequently after an email campaign or social campaign launches to watch in realtime where users come into our websites and where they from from there.

What do you dislike?

Google has done a better job of integrating their various platforms (Google Ads, Search Console, YouTube, Tag Manager, etc.) into Google Anlaytics, but overall the learning curve for all these platforms remains kind of high (especially for Tag Manager). The best way to learn is to use, but I've seen lots of people give up early on trying to wade through all the reporting options and features of Google Anlaytics.

Recommendations to others considering the product

It really is the best platform for the best price (free) out there. At least have an understanding of it so you can compare to other analytic services.

What business problems are you solving with the product? What benefits have you realized?

We use Google Anlaytics from simple website traffic reporting all the way up to more advanced conversion goal and AdWords reporting. These reports are generally not shown in Google Anlaytics itself however, we export the data either into Keynote presentations or our more visually powerful (and cross-platform combining) Domo application. Google Anlaytics is invaluable in showing cause and effect against our larger marketing efforts, proving out year-over-year increases, and helps for general forecasting and planning.

...more
Source : g2crowd.com
★★★★★
★★★★★
(Reviewed on 08 May 2019)
"A very complete web analytics tool that can acquire loads of data"

What do you like best?

Google Analytics is a relatively simple tool to install and use on a basic level. I like that it's also capable of providing advanced metrics than can give us valuable insight on many characteristics of website visitors and their activity. The panels and menus are neatly arranged in our Google Analytics control panel, so we can navigate back and forth between sections and different websites quickly. Google Analytics allows us to add multiple admins, so we don't have to wait on a single person to make all configurations.

What do you dislike?

For more advanced configurations, Google Analytics can be complicated and may require an expert web developer to get certain implementations up and running properly. For instance, we set up specific links to have their downloads counted through Google Analytics even though that capability wasn't available in the default system. The coding requirements for that were too complicated for a basic user.

Recommendations to others considering the product

Google Analytics can be a very simple tool to use on a basic level, so I'd suggest starting out with the basic implementation and observing the data and working with it gradually to improve your website visitor experiences and marketing campaigns.

What business problems are you solving with the product? What benefits have you realized?

Google Analytics gives us insight into website visitor activity and sheds light on certain profile information such as web browsers used, location and pages visited. We can use information such as how long a visitor viewed certain pages to measure the effectiveness of the design of those pages. We can adjust designs and page information to be more in line with pages people are more interested in.

...more
Source : g2crowd.com
★★★★★
★★★★★
(Reviewed on 07 May 2019)
"Excellent service to visualize your visits in real time"

What do you like best?

The service through its menus and dashboard has a lot of options, due to this the learning curve of the application is a bit high. In addition, thanks to the advanced Analytics graphics, the user is able to establish advanced filters that allow us to obtain statistics from the users of the website, very useful information to establish marketing strategies or to modify the website according to the needs of our users.

What I liked most about Google Analytics is its dashboard which shows a lot of very useful information for the user, in my case the most interesting thing was to know the location of my users (country and language and also IP address) in this aspect is one of the best services to recognize the location of the user since the Google service is the most accurate.

What do you dislike?

-As I mentioned earlier the learning curve of the application is high especially when it comes to establishing advanced filters since not everyone can do them.

-When a new site is added to Google Analytics it can take up to a full day (if not more) until the dashboard detects it and starts receiving statistics.

Recommendations to others considering the product

Google Analytics seems an excellent application and I recommend it especially for those people who have websites and seek information about their customers. In addition, the service can be implemented with other Google services to obtain even more detailed information like Adsense.

What business problems are you solving with the product? What benefits have you realized?

I work as a web programmer and sometimes my clients ask me to install some tool to be able to have information about the users that access their website, in most cases I use Google Analytics because it is the easiest to install and manage. Any customer can understand and operate Google Analytics since he only needs to navigate through the menus to know the information in real time.

...more
Jason FeimsterSource : getapp.com
★★★★★
★★★★★
(Reviewed on 07 May 2019)
Rating only

Rating breakdown

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Source : g2crowd.com
★★★★★
★★★★★
(Reviewed on 07 May 2019)
"Great Free Solution For Basic Analytics"

What do you like best?

Google Analytics is a great free solution for small-medium businesses. The platform provides basic KPIs and makes it easy to slice and dice the data as you see fit. You can easily compare two time periods and apply multiple metrics to see reports on a more granular level. The software is not as deep as paid enterprise solutions but is really helpful as a free tool. Google also offers tons of free training and resources to help you get up to speed with and make the most of the platform.

What do you dislike?

There is a learning curve when it comes to learning and understanding how to use the product, and getting in and using it yourself is really the best way to get a feel for how it works. Basic javascript is also necessary to make the most of conversation tagging and tracking, but this might not be a concern if you have an internal dev team. Also, keep in mind that there are limits for the free version of GA—10 million hits per month per property. If you anticipate exceeding this limit, you might want to consider other paid alternatives.

Recommendations to others considering the product

Use the online training materials and complete the certifications to get up to speed on how to best use the platform.

What business problems are you solving with the product? What benefits have you realized?

Web analytics, reporting

...more
Source : g2crowd.com
★★★★★
★★★★★
(Reviewed on 05 May 2019)
"Getting to know if your product and or company is being engaged with the online community is good"

What do you like best?

Learning how people on the internet engages with our product and clients is important and Google Analytics has given us insight on how, when and where this all takes place in which helps create strategies to continue to grasp those who engage with our products and increase our revenue through being able to directly reach our engages. We know what they engage with the most, when they do, and where they do, specific demographics, creates a strong market.

What do you dislike?

The realtime data is not in full effect other than that everything else works well.

Recommendations to others considering the product

If you are seeking the specifics then here you will find the specifics that you need to help you engage with your customers and potential customers, You can see who is doing what and why and when and that in itself is enough information to create quality and useful product.

What business problems are you solving with the product? What benefits have you realized?

The knowing is helpful, the insight on when, where, who and what is the key to create a very effective marketing campaign without this we would still be wasting energy on the elements that bring little to no traffic to what we are creating and marketing.

...more
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Videos on Google Analytics Youtube Official Channel

Google Analytics Screenshots

Google Analytics Demo - Analytics Acquisition
Google Analytics Demo - Analytics Demographics
Google Analytics Demo - Analytics Funnel
Google Analytics Demo - Analytics Overview
Google Analytics screenshot: Analyze daily visits, traffic types, & time on site by country
Google Analytics screenshot: Google Analytics custom dashboard
Google Analytics screenshot: Google Analytics audience demographics reporting
Google Analytics screenshot: View website data in real time with Google Analytics
Google Analytics screenshot: Connect sales, marketing and advertising data
Google Analytics screenshot: Generate reports to see what's working and fix what's not
Google Analytics Screenshots
Google Analytics Screenshots
Google Analytics Screenshots
Google Analytics Demo - Analytics Acquisition
Google Analytics Demo - Analytics Acquisition
Google Analytics Demo - Analytics Demographics
Google Analytics Demo - Analytics Funnel
Google Analytics Demo - Analytics Overview
Google Analytics screenshot: Analyze daily visits, traffic types, & time on site by country
Google Analytics screenshot: Google Analytics custom dashboard
Google Analytics screenshot: Google Analytics audience demographics reporting
Google Analytics screenshot: View website data in real time with Google Analytics
Google Analytics screenshot: Connect sales, marketing and advertising data
Google Analytics screenshot: Generate reports to see what's working and fix what's not
Google Analytics Screenshots
Google Analytics Screenshots
Google Analytics Screenshots

Google Analytics Awards

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