Google Analytics is the most popularly used web analytics tool for tracking and comparing website’s traffic and conversion rate of campaigns, and is free of cost. Google Analytics analysis can identify websites performing poorly with various techniques such as Funnel visualization, referrers (where visitors came from), how long they stayed on the website and their geographical position. It also provides more advanced features including Custom Visitor segmentation. Google Analytics' Cohort analysis feature also helps to understand the behaviour of component groups of users apart from your user population, which is beneficial for successful implementation of a marketing strategy.
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Individuals and small to medium-sized companies
Larger enterprises who need it all
Disclaimer: The pricing details were last updated on 27/03/2018 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.
Google Analytics is simple to use. What I like most is that this platform offers all the functions that professionals in web analytics need. Google Analytics offers a detailed study of the campaigns and visitors. It is compatible with AdWords and can help optimize your ad campaigns. It also allows you to make labels for the rest of your campaigns whether or not they are made with AdWords. It works for websites with little or a lot of traffic.
One of the disadvantages of this software is that its interface requires the user to have experience in the field. In the beginning, it can be a bit confusing for novice users. Its configuration is not simple for even advanced users at times.
Before using this analytics tool, I suggest thoroughly training to ensure maximum utilization of the platform's benefits. I recommend starting with the basic version and integrating it with the Google AdWords account. Google Analytics can provide support for accessing critical information regarding the behavior of users on your website and the result of your marketing efforts.
In our company, we are very satisfied with the results obtained when working with Google Analytics. It is a platform that has given us traffic monitoring for all of our websites win one place and does it in a complete and specific way. It has allowed us to optimize our websites and increase the profitability of the organization.
I like that google shows you the bounce rate and the number that pages were viewed and how long people stay on a single page. This lets me see if a page isnt getting many views then I can create links to it on a page that does get alot of views or if people only stay a short amount of time on a certain page then I know I need to work on the content of the page to keep viewers interested.
under traffic channels it tells me when traffic comes from social media but it would be great if it could tell me which social media platforms the traffic is comming from this way I know which platform is performing better and can put more ads on that one.
If you want to know which pages you should put the most effort into or if you want to know how people are reacting to your site google analytics is definitely the way to go!
I'm currently tracking how my ads are performing using google analytics. Before them, I would put up ads and just use a FB pixel but i couldn't tell which landing pages were performing better. Now I can see which ones have a lower bounce rate and how long people stay on each page.
I guess if there was a best part, it would obviously be the cost. The fact that there is a free version (that sometimes works), is more than most large vendors can offer.
The tool rarely works, the interface is extremely confusing and outdated, it runs slow, errors out frequently, etc.
Pony up and pay for a real Analytics tool (Adobe Analytics is solid, especially with the use of Ad Hoc).
Running test reports for A/B Tests & pulling general sitewide traffic & conversion reports.
I feel the accessibility of the tool is the best.
It is a little complicated to use and the export data option to generate graphs and charts is confusing
For prediction the test case
I feel it is very important to know how effective your advertising is and google analytics helps in that respect by indicating how people are reaching your website.
Sometimes the information can be a bit confusing to decipher.
It is advisable to contact a google representative when using google analytics soas to receive proper guidance in implementing the system.
Advertising budget constraints; where to place your advertising dollars. Google analytics has helped us make more informed marketing decisions which in turn has helped increase our bottom line.
It works great for tracking and analyzing users and webpages. I especially like creating custom KPI dashboards that can be exported into excel or pdf files. Using utm links to track pageviews by source/medium is awesome.
Some aspects are a bit confusing, the UI could be improved.
Watch YouTube videos to learn the basics, just make sure the videos are newer and up to date with the current version. You may also need to hire a third party to set things up first.
Analyzing our website for pageviews, sessions, bounce rates, users, and more.
This utility allows you to monitor all the parameters of your site. With it you can analyze all pages and all accesses and perform cross-checks to understand what are the best marketing strategies.
At the moment I do not find any faults in the Google utility. I am very satisfied with his daily use.
The software allows you to have your site constantly under control
It gives Up-to-date last-minute info on items in the Google search.
Up-to-date last-minute info on items in the Google search.
Take your time and learn how to utilize all of the useful information that Google analytics gives you.
It took a while to figure out how to read the information and utilize it.
It’s easy to use and there’s a wide range of info available to monitor and filters to break it down to very specific audiences.
Sometimes it’s quite slow to load, especially on the graphs.
Integration is very easy and it’s very useful in monitoring the effectiveness of campaigns.
Realizing quickly when traffic is down and being able to refocus attention where it’s most needed.
The easy to understand charts and many ways you can look at things.
It is difficult to properly put in sub domains and track them properly (at least with the sub domain partner that we use)
110% would recommend to everyone, especially if you are starting up a local business and want to start to understand more about what your customers want from you/ what they are looking at.
We are able to compare this years - and last years trends which is helpful when looking back and seeing what we did to spike traffic up.
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