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Updated on: April 16, 2021
What is Google Analytics ?
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Google Analytics

An all-in-one web analytics tool.
(7,809 Ratings) Write Review

Google Analytics is the most popularly used web analytics tool for tracking and comparing website’s traffic and conversion rate of campaigns, and is free of cost. Google Analytics analysis can identify websites performing poorly with various techniques such as Funnel visualization, referrers (where visitors came from), how long they stayed on the website and their geographical position. It also provides more advanced features including Custom Visitor segmentation. Google Analytics' Cohort analysis feature also helps to understand the behaviour of component groups of users apart from your user population, which is beneficial for successful implementation of a marketing strategy.

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Google Analytics Technical details

Support Online Customer Type Individuals Freelancers Large Enterprises Medium Business Small Business
API NA Location / Phone Number Mountain View, CA / +1 (650) 253-0000
Deployment SaaS/Web/Cloud Category Web Analytics Software Mobile Analytics Software

Google Analytics Pricing

Pricing ModelFree Trial , Freemium , Subscription
Google Analytics
Free

Individuals and small to medium-sized companies

  • Multiple data collection options across websites, apps, and internet-connected devices
  • Data access via mobile app, API, email notifications, and more
  • Advanced site and app reporting and segmentation (including real-time and user-centric reporting)
  • Native data onboarding integrations with AdWords, AdSense, Search Console (formerly Webmaster Tools), and DoubleClick AdExchange
  • Native remarketing integrations with AdWords and the Google Display Network
  • Basic Funnel reporting
  • Basic Attribution modeling
  • Number of views per web property: Max 200
  • Custom dimensions and metrics per property : 20 custom dimensions and metrics
  • User and account administration
  • Self-service Help Center and community forums
  • Free Payment options
Google Analytics 360
Custom

Larger enterprises who need it all

  • Multiple data collection options across websites, apps, and internet-connected devices
  • Data access via mobile app, API, email notifications, and more
  • Advanced site and app reporting and segmentation (including real-time and user-centric reporting)
  • Native data onboarding integrations with AdWords, AdSense, Search Console (formerly Webmaster Tools), DoubleClick AdExchange, DoubleClick Bid Manager, DoubleClick Campaign Manager, DoubleClick for Publishers, and DoubleClick Search
  • Native remarketing integrations with AdWords, the Google Display Network, and DoubleClick Bid Manager
  • Integration with Google BigQuery
  • Salesforce Sales Cloud Integration
  • Funnel reporting-Advanced, customizable funnel reporting
  • Attribution modeling- Advanced, including data-driven model
  • Cross-property roll-up reporting
  • Number of views per web property : Max 400
  • Custom dimensions and metrics per property :200 custom dimensions and metrics
  • Data freshness : Guaranteed 4 hours under SLA (usually faster)
  • Unlimited data
  • Unsampled reporting
  • Access to raw data
  • User and account administration
  • Implementation services
  • Enterprise-level service, support, and SLAs
  • Invoiced monthly

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Disclaimer: The pricing details were last updated on 27/03/2018 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

Google Analytics FAQs

Google Analytics is Web Analytics Software. Google Analytics offers the following functionalities:

  • Event Tracking
  • Campaign Management
  • Conversion Tracking
  • Goal Tracking
  • User Interaction Tracking
  • Time on site Tracking
  • Report Generation
  • Multiple Site Management
  • Alert Notifications

Learn more about Google Analytics features.

Google Analytics offers a Free Plan with limited features. They also offer an Enterprise Plan for their product.

Learn more about Google Analytics pricing.

Yes, Google Analytics offers a free plan.

Learn more about Google Analytics pricing.

No, Google Analytics does not provide API.

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Google Analytics Reviews

OVERALL RATING
4.6
Based on 7,809 Rating(s)
Rating Distribution
  • 71.1 %
  • 24.9 %
  • 3.4 %
  • 0.4 %
  • 0.2 %
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Saurav SSource : g2crowd.com
(Reviewed on 25 November 2020)
"Google analytics review"

What do you like best?

UI/ UX of the analytics product is very simple; not seen much across any powerful and multi-capabilities tool

What do you dislike?

nothing much, all is good. but if goal tracking options can be made much simpler. Specially cross-domain goals

Recommendations to others considering the product:

A must have for any digital marketeer and analytics guy

What problems are you solving with the product? What benefits have you realized?

Identifying organic traffic growth pedals , based on utm tags we calculate exactly how many web visitors we are getting through various campaigns, growth levers

...more
Saalim TSource : g2crowd.com
(Reviewed on 24 November 2020)
"Best tool for Tracking User"

What do you like best?

One of the best things in Google Analytics is its free upto 10M user per month and secondly it gives you a complete idea what your user are doing like where they land, on which page they spend most time and where they exist from website

What do you dislike?

No, i don't think till now i feel anything that i don't like in google analytics

What problems are you solving with the product? What benefits have you realized?

Well, Google analytics gives me complete idea of my user behavior also it shows me the source of user like organic of from amy social media also it tell me most of the user come from which device like desktop or phone or tablet and more.

...more
Emma KSource : g2crowd.com
(Reviewed on 23 November 2020)
"Endless Layers of Data in a User Friendly Platform"

What do you like best?

I like that the layers of data analysis are so deep that you can truly look into anything. I like how you can add dimensions and analyze even narrower to pinpoint something you're looking for. I also like how it integrates easily with other platforms and reporting technologies.

What do you dislike?

Nothing really comes to mind, except the fields on the left-hand menu could be more clearly labeled so users know what they are looking for.

What problems are you solving with the product? What benefits have you realized?

Our company is able to quickly see how our efforts are paying off, and see what areas of a website are performing well and which need more attention. We also are able to see user demographic and geographic information and tweak our efforts and optimizations accordingly. This helps us save time and money. Overall, Google Analytics is our first step in planning our strategy.

...more
Sam DSource : g2crowd.com
(Reviewed on 23 November 2020)
"Great for understanding onsite activity"

What do you like best?

The user interface is very easy to understand - both real time tracking and historical data is very easy to visualise.

What do you dislike?

Without a tech team it could be hard to implement into a website.

Recommendations to others considering the product:

Make sure you set up the goal tracking correctly!

What problems are you solving with the product? What benefits have you realized?

Able to understand marketing ROI by channel, as well as understand conversion rates and subsequently optimise these by landing pages.

...more
Umashankar NSource : g2crowd.com
(Reviewed on 22 November 2020)
"Need more custom dashboard"

What do you like best?

The amount of data is huge to digest for a small company

What do you dislike?

Need more custom dashboard for easy reporting and understanding of data.

Recommendations to others considering the product:

If you are looking to get more from your website and make changes that makes your visitor buy, use this.

What problems are you solving with the product? What benefits have you realized?

I do visitor page analysis and change my contents to reduce bounce rate

...more
Simon PSource : g2crowd.com
(Reviewed on 21 November 2020)
"Geweldig programma"

What do you like best?

Very detailed insights. Good to review my ads with.

What do you dislike?

It's a bit complicated to get started with

Recommendations to others considering the product:

Iwould implement it directly when you start a website.

What problems are you solving with the product? What benefits have you realized?

See how my ads work. I can better fufill the sales potential

...more
YASH RSource : g2crowd.com
(Reviewed on 21 November 2020)
"Best for website analytics"

What do you like best?

The data can be chunked easily into the device which is being used, area of the user visiting the site also at what time they are active etc etc..

What do you dislike?

Something connection error in connecting search console to analytics

Recommendations to others considering the product:

Must for folks who have website and want to know about their website health and about their visitors.

What problems are you solving with the product? What benefits have you realized?

I could get the insight of audience by which further strategies our team could decide to get more visitors for website.

...more
Hannah BSource : g2crowd.com
(Reviewed on 19 November 2020)
"Best for sharing data"

What do you like best?

I like that I can easily link it to my website to pull data and then share it with my team through a dashboard and limit their access.

What do you dislike?

It is not a super user-friendly platform and you will have to take the time to do google training to get it all down.

Recommendations to others considering the product:

Take the time to do the training and get certified. It seems silly, but it will help you in the long run.

What problems are you solving with the product? What benefits have you realized?

Our sales team didn't have access to data so now we have built out dashboards for each website, with the data they need to be able to pull for a client.

...more
TinderSam PSource : g2crowd.com
(Reviewed on 16 November 2020)
"Best tool for measuring advertising ROI"

What do you like best?

Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.

What do you dislike?

A bit complicated to use although by using it regularly you will understand it.

Recommendations to others considering the product:

It's easy to use, hence is recommended for marketing support

What problems are you solving with the product? What benefits have you realized?

Advertising ROI measurement.

...more
Victoria MSource : g2crowd.com
(Reviewed on 12 November 2020)
"Everything You're Looking For!"

What do you like best?

I really appreciate the breadth of details Google Analytics provides the user.

What do you dislike?

Some of the features on here aren't quite intuitive, but it's at least easy to learn.

What problems are you solving with the product? What benefits have you realized?

I'm solving the problem of not knowing where our potential consumers are coming from, their habits, etc. One benefit I've realized is that these analytics help us to determine what is working (and not working) for our website. We get to see the consumer's response to our presentation.

...more
Read All Reviews

Videos on Google Analytics

Google Analytics Screenshots

Google Analytics Demo - Analytics Acquisition
Google Analytics Demo - Analytics Demographics
Google Analytics Demo - Analytics Funnel
Google Analytics Demo - Analytics Overview
Google Analytics screenshot: Analyze daily visits, traffic types, & time on site by country
Google Analytics screenshot: Google Analytics custom dashboard
Google Analytics screenshot: Google Analytics audience demographics reporting
Google Analytics screenshot: View website data in real time with Google Analytics
Google Analytics screenshot: Connect sales, marketing and advertising data
Google Analytics screenshot: Generate reports to see what's working and fix what's not
Google Analytics Screenshots
Google Analytics Screenshots
Google Analytics Screenshots
Google Analytics Demo - Analytics Acquisition
Google Analytics Demo - Analytics Acquisition
Google Analytics Demo - Analytics Demographics
Google Analytics Demo - Analytics Funnel
Google Analytics Demo - Analytics Overview
Google Analytics screenshot: Analyze daily visits, traffic types, & time on site by country
Google Analytics screenshot: Google Analytics custom dashboard
Google Analytics screenshot: Google Analytics audience demographics reporting
Google Analytics screenshot: View website data in real time with Google Analytics
Google Analytics screenshot: Connect sales, marketing and advertising data
Google Analytics screenshot: Generate reports to see what's working and fix what's not
Google Analytics Screenshots
Google Analytics Screenshots
Google Analytics Screenshots

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How Analytics and Machine Learning Help Organizations Competitive Advantage
It's a research-based article about an Analytics and Machine Learning to help organizations as produced by MIT...
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