Google Analytics Pricing, Reviews and Features (September 2023)

Google Analytics Features Show All Features

Web Analytics Features

Alert NotificationsAlert notifications are actionable and content-rich push notifications sent by a software. These notifications can be for anything from new leads to cases that have been ignored or discount requests.
Multiple Site ManagementHelps to analyze and track more than one websites
Report GenerationReport generation helps you to retrieve all of the data you need from the database and display it online or export it in a variety of formats.
Time on site TrackingTime on site tracking is a key metric for calculating user response that can be used in web pages and applications to assess users' time on site. It's a feature of web analytics that helps you better understand your users and business applications.
User Interaction TrackingCustomer interaction tracking is the process of collecting data about customer experiences at all levels of a company. A customer interaction tracking system not only keeps track of consumers who have purchased a product or service but also of potential customers and how they communicate with sales organizations in the future.
Goal TrackingAllows to track progress to reach business objectives
Conversion TrackingConversion tracking refers to the ability to link site interactions to metrics on who has interacted with your campaigns. You can calculate how often your ads contribute to real-world results, such as phone orders, bookings, and more, by tracking conversions.
Campaign ManagementCampaign management means identifying the strategies you will use to support your business goals, then designing, planning, testing, and monitoring the campaign, and analyzing the results along the way.
Event TrackingEvent tracking is the process of gathering information about a lead's activities when they land on your website as well as a customer's interaction with your product. To capture visitor interaction and customer engagement, event monitoring software integrates with your website and product. However, most applications will intelligently monitor user behavior and chronologically organize their activity in a timeline to the appropriate record in the database.
HeatmapsA heat map (or heatmap) is a graphical representation of data with color-coded values. Heatmaps make it easy to visualize and interpret complicated data at a glance. Heatmaps are a great way to see where visitors click, how far they scroll, and what they look at or miss on your website pages.

Mobile Analytics Features

Event TrackingEvent tracking is the process of gathering information about a lead's activities when they land on your website as well as a customer's interaction with your product. To capture visitor interaction and customer engagement, event monitoring software integrates with your website and product. However, most applications will intelligently monitor user behavior and chronologically organize their activity in a timeline to the appropriate record in the database.
Push NotificationsAllows you to send messages that pops-up on user's mobile device
Funnel AnalysisHelps in analyzing and understanding the user's journey stepwise to reach informed decisions, for ensuring better web outcomes.
Revenue TrackingTracks the revenue of income in your application
Retention TrackingTracks the user retention rate
Cohort AnalysisIdentifies relationship between characteristics of users and their behaviours
A/B TestingA/B testing is a method of comparing two versions of a webpage or app against each other to determine which one performs better. AB testing is essentially an experiment where two or more variants of a page are shown to users at random, and statistical analysis is used to determine which variation performs better for a given conversion goal

Google Analytics Technical details

Support

Online

Customer Type

Individuals Freelancers Large Enterprises Medium Business Small Business

API

Location / Phone Number

Mountain View, California / +1 650-253-0000

Deployment

SaaS/Web/Cloud Mobile - Android Mobile - iOS

Official Website

https://marketingplatform.google.com/about/analytics/

Category

Web Analytics Software Mobile Analytics Software

Google Analytics Pricing

Pricing ModelFreemium , Quotation Based

Google Analytics

Free

Individuals and small to medium-sized companies

Features

Multiple data collection options across websites, apps, and internet-connected devices
Data access via mobile app, API, email notifications, and more
Advanced site and app reporting and segmentation (including real-time and user-centric reporting)
Native data onboarding integrations with Google Ads, AdSense, and Search Console (formerly Webmaster Tools)
Native remarketing integrations with Google Ads
Basic Funnel reporting
Basic Attribution modeling
Number of views per web property: Max 200
Custom dimensions and metrics per property : 20 custom dimensions and metrics
User and account administration
Self-service Help Center and community forums
Free Payment options

Google Analytics 360

Custom

Larger enterprises who need it all

Features

Multiple data collection options across websites, apps, and internet-connected devices
Data access via mobile app, API, email notifications, and more
Advanced site and app reporting and segmentation (including real-time and user-centric reporting)
Native data onboarding integrations with Google Ads, AdSense, Ad Manager, Display & Video 360, Search Ads 360, Campaign Manager 360, and Search Console (formerly Webmaster Tools) DoubleClick Bid Manager, DoubleClick Campaign Manager, DoubleClick for Publishers, and DoubleClick Search
Native remarketing integrations with Google Ads and Display & Video 360 Network, and DoubleClick Bid Manager
Integration with Google BigQuery
Analytics 360 audience sharing to Salesforce Marketing Cloud
Advanced Analysis
Funnel reporting-Advanced, customizable funnel reporting
Attribution modeling- Advanced, including data-driven model
Cross-property roll-up reporting
Number of views per web property: Max 400
Custom dimensions and metrics per property :200 custom dimensions and metrics
Data freshness : Guaranteed 4 hours under SLA (usually faster)
Unlimited data
Unsampled reporting
Access to raw data
User and account administration
Services, support and SLAs provided by Google and global partner network
Invoiced monthly

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Disclaimer: The pricing details were last updated on 11/08/2021 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

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Google Analytics Reviews

OVERALL RATING 4.5 Based on 7,981 Rating(s)

Rating Distribution

Excellent 71.6 %
Very Good 24.6 %
Average 3.3 %
Poor 0.4 %
Terrible 0.2 %

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Google Analytics: First Steps

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Google Analytics FAQs

Q. What is Google Analytics used for?

Google Analytics is Web Analytics Software. Google Analytics offers the following functionalities:

Alert Notifications
Multiple Site Management
Report Generation
Time on site Tracking
User Interaction Tracking
Goal Tracking
Conversion Tracking
Campaign Management
Event Tracking

Learn more about Google Analytics features.

Q. What are the top alternatives for Google Analytics?

Here`s a list of the best alternatives for Google Analytics:

Q. Does Google Analytics provide API?

Yes, Google Analytics provides API.

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Google Analytics Features Show All Features

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Google Analytics Technical details