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Updated on: July 16, 2019
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Google Analytics

An all-in-one web analytics tool.
(642 Ratings) Write Review

Google Analytics is the most popularly used web analytics tool for tracking and comparing website’s traffic and conversion rate of campaigns, and is free of cost. Google Analytics analysis can identify websites performing poorly with various techniques such as Funnel visualization, referrers (where visitors came from), how long they stayed on the website and their geographical position. It also provides more advanced features including Custom Visitor segmentation. Google Analytics' Cohort analysis feature also helps to understand the behaviour of component groups of users apart from your user population, which is beneficial for successful implementation of a marketing strategy.

Google Analytics Features Show All Features

Google Analytics Technical details

Support Online Customer Type Individuals Freelancers Large Enterprises Medium Business Small Business
API NA Contact Mountain View, CA / +1 (650) 253-0000
Deployment SaaS/Web/Cloud Category Web Analytics Software Mobile Analytics Software

Google Analytics Pricing

Pricing ModelFree Trial , Freemium , Subscription
How much does Google Analytics cost ?
Google Analytics offers a Free Plan with limited features. They also offer an Enterprise Plan for their product.
Google Analytics
Free

Individuals and small to medium-sized companies

  • Multiple data collection options across websites, apps, and internet-connected devices
  • Data access via mobile app, API, email notifications, and more
  • Advanced site and app reporting and segmentation (including real-time and user-centric reporting)
  • Native data onboarding integrations with AdWords, AdSense, Search Console (formerly Webmaster Tools), and DoubleClick AdExchange
  • Native remarketing integrations with AdWords and the Google Display Network
  • Basic Funnel reporting
  • Basic Attribution modeling
  • Number of views per web property: Max 200
  • Custom dimensions and metrics per property : 20 custom dimensions and metrics
  • User and account administration
  • Self-service Help Center and community forums
  • Free Payment options
Google Analytics 360
Custom

Larger enterprises who need it all

  • Multiple data collection options across websites, apps, and internet-connected devices
  • Data access via mobile app, API, email notifications, and more
  • Advanced site and app reporting and segmentation (including real-time and user-centric reporting)
  • Native data onboarding integrations with AdWords, AdSense, Search Console (formerly Webmaster Tools), DoubleClick AdExchange, DoubleClick Bid Manager, DoubleClick Campaign Manager, DoubleClick for Publishers, and DoubleClick Search
  • Native remarketing integrations with AdWords, the Google Display Network, and DoubleClick Bid Manager
  • Integration with Google BigQuery
  • Salesforce Sales Cloud Integration
  • Funnel reporting-Advanced, customizable funnel reporting
  • Attribution modeling- Advanced, including data-driven model
  • Cross-property roll-up reporting
  • Number of views per web property : Max 400
  • Custom dimensions and metrics per property :200 custom dimensions and metrics
  • Data freshness : Guaranteed 4 hours under SLA (usually faster)
  • Unlimited data
  • Unsampled reporting
  • Access to raw data
  • User and account administration
  • Implementation services
  • Enterprise-level service, support, and SLAs
  • Invoiced monthly

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Disclaimer: The pricing details were last updated on 27/03/2018 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

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Google Analytics Reviews

OVERALL RATING
4.6
Based on 642 Rating(s)
Rating Distribution
  • 609
  • 27
  • 4
  • 1
  • 1
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Source : g2crowd.com
(Reviewed on 11 July 2019)
"Google Analytics my favorite analytics tool"

What do you like best?

We have been using Google analytics to analyze the traffic gets to the site and apps. It has never disappointed me one bit. One of the many features we like is that we can easily set up goals for the site’s form of actions or submission. Google analytics is the most in-depth analytical data, then even those constructed into CMS (content management systems) and web hosting service providers. The tool allows you to see the number of unique and returning visitors visiting your site. You can as well identify which page they frequently visit, how long they stay on every page, and how they accessed the website. CMSs have several plugins/tools to automate the incorporation of the google analytics code to trace your website and other activities you use in your business.

What do you dislike?

Google Analytics is not meant for everyone, as it is hard to understand. You must navigate through to get the right feature you can use to enhance the analysis of data. However, taking an online class and having an interest in data will help you learn how to use it faster. There are also some inconsistencies from various sections, particularly the templates and it's difficult to get an answer.

Recommendations to others considering the product:

Google analytics is a helpful tool for small business owners as it will help you understand how to interact with our content. You will also know how to improve your site, what pages need improvement since they don’t offer you what you need. It is effective to give you the best ROI that is hard to analyze in digital marketing.

What problems are you solving with the product? What benefits have you realized?

Google Analytics uses a unique tracking code to track the data that in install in all pages of our site. This allows one to view essential analytics data. Whenever we want to see one or more pieces of information at a glance, we log in to the analytics since it is available on the dashboard area. Additionally, the tool has helped us identity, which online campaigns provide the most conversion and traffic.

...more
Source : g2crowd.com
(Reviewed on 10 July 2019)
"This tool provides great information about the visitors of your website"

What do you like best?

What I like the most about Google Analytics is that it lets me know, what is the average duration of the session, and the pages per session of the visitors to my websites when I carry out marketing campaigns. This information about my audience is very significant because it allows me to improve my digital marketing strategy to reach my target audience more effectively. By increasing the average duration of visitors on my website, they automatically improve the profits we can get in our campaigns

What do you dislike?

The only bad thing about Google Analytics is that the learning curve can be complex, you have to have time to investigate the different available metrics and where they come from. In addition to that the tool does not count with a description next to each information that helps to know exactly what it is about.

Recommendations to others considering the product:

Google Analytics is the best tool to obtain data about the traffic that your websites have, and thus be able to measure the level of afficacy of your marketing strategies, to know if to maintain it or improve it. The tool can be a bit complex at first, but once you understand it, it becomes a great ally of your campaigns

What problems are you solving with the product? What benefits have you realized?

Google Anlaytics is one of the most effective tools that we use on a daily basis, it has helped us a lot to have traffic reports of our sites, and campaigns that we do on social media. Something that has been very useful for us is that the tool allows us to export the data to view them on other platforms. It is undoubtedly a valuable piece that helps us visualize the scope of our efforts and thus improve our marketing strategies.

...more
Source : g2crowd.com
(Reviewed on 03 July 2019)
"Best Free Web Analytics Tool"

What do you like best?

I like the ease of use and important updates Google makes to this free application. The reporting and customization features are also a plus if you are the webmaster and marketing manager for a small business.

What do you dislike?

The vagueness of some of the reporting calculations is a downside as Google Analytics numbers sometimes do not match with Google SEO. It would be beneficial to offer a more in-depth explanation of the discrepancies in number rather than having to search the web for this information.

Recommendations to others considering the product:

I would recommend taking a few of the free courses google offers to become familiar with the software and all its capabilities. I would also send watch youtube videos to see real-time tutorials on how to use the application because it can be a little tricky in the beginning with the tracking code set up.

What problems are you solving with the product? What benefits have you realized?

As the webmaster, advertising & marketing team, and operations manager for a small business Google analytics has allowed me to provide important data to my company even though I am an amateur.

...more
Source : g2crowd.com
(Reviewed on 02 July 2019)
"A perfect tool to track and analyze visitors and their activity."

What do you like best?

Google Analytics is probably the only tool you'll ever need to track and monitor user activity on your site. You can literally track every single details from time the visitor arrived to your site, the amount of time the visitor stays on your site, the webpages he/she visits, his browser, resolution, OS etc info and a lot more.

Google Analytics provides us with such premium features such as live visitor tracking, visitor flow map, visitor acquisition (referral tracking), etc.. and all these for free, if you have to avail the same features in any other service they will probably charge you a heave fee for it.

What do you dislike?

The Dashboard is too feature rich, To many users this may be something they like, but to me the overcrowded dashboard with too many scripts to run takes quite a lot of time to load on mobile devices when running on mobile data.

Recommendations to others considering the product:

If you run a website and would like deep insights into your visitors behavior or their activity on your site then google analytics is probably the best solution for you. Also best of all its free, so why not give it a try?

What problems are you solving with the product? What benefits have you realized?

Prior to using Google Analytics i was using WordPress stats, but they only provide a very very limited insights. when i signed up to google and started using their analytics i realized there are just so many things i can track in regards to user behavior and user activity on my site and based on it i can tweak my site in order to improve user engagement.

...more
Source : g2crowd.com
(Reviewed on 25 June 2019)
"Best performance measuring tool"

What do you like best?

I don't see a website improving without google analytics. I love the fact that with Google analytics you can measure a lot of metrics on your website which will help you to make improvements on your website. The ultimate goal which it measures is conversions, where you are able to see where did a conversion come from.

What do you dislike?

is not an easy tool to navigate around, you need to give it sometime before you can get used to, which means you might miss very important insights.

Recommendations to others considering the product:

If you want to measure the success fo your website, google analytics is the way to go.learn more about your audience.

What problems are you solving with the product? What benefits have you realized?

We are able to measure our campaigns performances using google analytics. this helps us to optimize our campaigns, websites towards better performance.

-Retarget users.

- See the user's journey on the websites and

- track their behavior on the site.

-

...more
Source : g2crowd.com
(Reviewed on 25 June 2019)
"The best way of analyzing website"

What do you like best?

I like this marketing tool because it’s available for free. Google Analytics has allowed me to track many important metrics in my business. I like the software because it is easy to use. Understanding where clients originate from is important. Google analytics gives me a chance to understand my audience, their preferences, and behaviors. The tool offers real-time visitor tracking services that are essential for my business. I’m able to know who visits my site in real time. Google Analytics offers me great insights into visitors. With this information, determine which ad campaign is doing well, and which is not effective.

What do you dislike?

While this tool can tell you the start and the end of your visitor’s journey, it gets unclear on the way. Google Analytics will show you the number of people visiting your sire, where they left, and which ad campaigns dint do well. All these details are helpful, but they do not explain the actions of the visitors. This means that you can’t use google analytics to determine why your visitors are leaving without making a purchase.

Recommendations to others considering the product:

Google Analytics has numerous benefits. Allows you to track a plethora of important business metrics that cover all aspects. You can as well monitor the effectiveness of your ad campaigns, user experience, onsite content, and gadget functionality. All this data tells you what is working effectively and what is not. The moment you find any problem with your website, you will find a solution and improve your site. So, using these tools will help you increase your ROI. Besides, it is a free tool and one can easily use even without prior knowledge. All you need is an email account and your are set to use the tool.

What problems are you solving with the product? What benefits have you realized?

Having a way to monitor all the platforms lets you review what works well in terms of marketing and what is not. Ensuring your data is in one place allows you to compare various channels easily. This tool has helped me monitor my ROI.

...more
Source : g2crowd.com
(Reviewed on 18 June 2019)
"good program for tracking analysis of web programs"

What do you like best?

It is easy to install, you only need a google account to work on the software, providing benefit to the company because it does not require a professional for its installation or a specialized in it because it is easy to use. It allows to have a vision of the traffic that is generated in the web sites providing information to the companies to have more precise data. The reports that are generated are programmable and can also be customized to the comfort of the companies for an excellent service.

What do you dislike?

The information that is used in this software once it is introduced in it can not be modified, giving the companies a price when using the information. it is necessary that users have javascript invisible to the program, harming the company because users can enter and leave without being recognized or seen losing part of the traffic records.

What problems are you solving with the product? What benefits have you realized?

help in the traffic of users who are in the webs and thus be able to know that it benefits the organization by means of iformenes in real time.

...more
Source : g2crowd.com
(Reviewed on 13 June 2019)
"Essential website visitor data like no other "

What do you like best?

It is actual, quantitative data that can't really be skewed, so you know it's telling the truth! No room for if's and buts, its the actual fact of what is happening with your visitors. Also, you can track conversions so you can see if tweaks to pages or advertising/blogging is having a good effect.

What do you dislike?

It's quite technical and not so user friendly. Definitely designed with the more tech savvy person in mind. I often feel quite lost in how to set it up the best way although I know that it is highly adept at customisation.

Recommendations to others considering the product:

Get real data from real users. It will be invaluable!

What problems are you solving with the product? What benefits have you realized?

The main thing I love is that it shows us which keywords people actually use that land on our site. And you can also find out general information about the demographics of your actual users. This is infinitely useful information for any business owner!

...more
Source : g2crowd.com
(Reviewed on 13 June 2019)
"Google Analytics is a good computer tool to use on the website. "

What do you like best?

I really like Google Analytics because it keeps me informed 24 hours the number of visitors on my website a good computer tool to use it on the website, it's free and you can register only having created a Gmail Account.

What do you dislike?

I consider from my point of view that I use Google Analytics the only disadvantage that I could observe, it is necessary to have activated, the function called Javascript, since not having it working the users that visit my web page can enter and exit without being detected by google analytics not managing to keep track of visitor registration, for that reason it is important to have activated this function.

Recommendations to others considering the product:

I use Google Analytics, I recommend it because it is an excellent efficient software that all the user that has its website can use to carry out its registration of visitors 24 hours a day.

What problems are you solving with the product? What benefits have you realized?

Google Analytics has benefited me a lot because in my web page I constantly verify the traffic of users who visit my Web page in real time and be able to.

...more
Source : g2crowd.com
(Reviewed on 11 June 2019)
"Best tool to analyze your website!"

What do you like best?

1. Can track anything and everything that happens on your website and apps. It's so powerful.

2. It's free (for the basic version).

3. Powerful data analytics capability to help decision making.

4. Can handle massive volumes of data in a simple & easy way.

5. The paid version of Google Analytics - that is Google Analytics 360 is more powerful - so if you need more its available on tap but is expensive.

What do you dislike?

It can take time to learn how to manipulate Google Analytics so that it provides you with the information you need but once you figure it out it is a great tool. It would be great if definitions were built in. There are many terms I was unfamiliar with and I had to do online searches to get clarification.

Recommendations to others considering the product:

You can't name yourself a blogger or a marketer if you don't use Google Analytics. Every webmaster wants to attract more and more traffic, therefore you should "convince" Google that you deliver the proper and relevant information. There is no better tool than Google Analytics to show your traffic stats because it was released by Google itself. It's logical - if you want to know how Google appreciate your site ask it for the details.

What problems are you solving with the product? What benefits have you realized?

Without Google Analytics, we would have no idea what is going on with our site. We would not understand what browsers are being used, what percentage visit with mobile devices, where visitors are coming from, etc. GA allows us to make data-informed decisions--not guesses--about where improvements need to be made. With each iteration of our site, GA guides menu creation, page layouts, site structure, etc. We are continually tweaking our websites based on the data provided by GA.

...more
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Google Analytics Screenshots

Google Analytics Demo - Analytics Acquisition
Google Analytics Demo - Analytics Demographics
Google Analytics Demo - Analytics Funnel
Google Analytics Demo - Analytics Overview
Google Analytics screenshot: Analyze daily visits, traffic types, & time on site by country
Google Analytics screenshot: Google Analytics custom dashboard
Google Analytics screenshot: Google Analytics audience demographics reporting
Google Analytics screenshot: View website data in real time with Google Analytics
Google Analytics screenshot: Connect sales, marketing and advertising data
Google Analytics screenshot: Generate reports to see what's working and fix what's not
Google Analytics Screenshots
Google Analytics Screenshots
Google Analytics Screenshots
Google Analytics Demo - Analytics Acquisition
Google Analytics Demo - Analytics Acquisition
Google Analytics Demo - Analytics Demographics
Google Analytics Demo - Analytics Funnel
Google Analytics Demo - Analytics Overview
Google Analytics screenshot: Analyze daily visits, traffic types, & time on site by country
Google Analytics screenshot: Google Analytics custom dashboard
Google Analytics screenshot: Google Analytics audience demographics reporting
Google Analytics screenshot: View website data in real time with Google Analytics
Google Analytics screenshot: Connect sales, marketing and advertising data
Google Analytics screenshot: Generate reports to see what's working and fix what's not
Google Analytics Screenshots
Google Analytics Screenshots
Google Analytics Screenshots

Google Analytics Awards

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How Analytics and Machine Learning Help Organizations Competitive Advantage
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