Home/Web Analytics Software/Google Analytics
Updated on: January 20, 2019
Google Analytics Overview
I Use this
Google Analytics - Web Analytics Software : SaaSworthy.com
View Gallery
96%

Google Analytics

An all-in-one web analytics tool.
★★★★★
★★★★★
(1,533 Ratings) Write Review

Google Analytics is the most popularly used web analytics tool for tracking and comparing website’s traffic and conversion rate of campaigns, and is free of cost. Google Analytics analysis can identify websites performing poorly with various techniques such as Funnel visualization, referrers (where visitors came from), how long they stayed on the website and their geographical position. It also provides more advanced features including Custom Visitor segmentation. Google Analytics' Cohort analysis feature also helps to understand the behaviour of component groups of users apart from your user population, which is beneficial for successful implementation of a marketing strategy.

Google Analytics Features

Google Analytics Technical details

Support Online Customer Type Individuals Freelancers Large Enterprises Medium Business Small Business
API NA Contact Mountain View, CA / +1 (650) 253-0000
Deployment SaaS/Web/Cloud Category Web Analytics Software Mobile Analytics Software

Google Analytics Pricing

Pricing ModelFree Trial , Freemium , Subscription
How much does Google Analytics cost ?
Google Analytics offers a Free Plan with limited features. They also offer an Enterprise Plan for their product.
Google Analytics
Free

Individuals and small to medium-sized companies

  • Multiple data collection options across websites, apps, and internet-connected devices
  • Data access via mobile app, API, email notifications, and more
  • Advanced site and app reporting and segmentation (including real-time and user-centric reporting)
  • Native data onboarding integrations with AdWords, AdSense, Search Console (formerly Webmaster Tools), and DoubleClick AdExchange
  • Native remarketing integrations with AdWords and the Google Display Network
  • Basic Funnel reporting
  • Basic Attribution modeling
  • Number of views per web property: Max 200
  • Custom dimensions and metrics per property : 20 custom dimensions and metrics
  • User and account administration
  • Self-service Help Center and community forums
  • Free Payment options
Google Analytics 360
Custom

Larger enterprises who need it all

  • Multiple data collection options across websites, apps, and internet-connected devices
  • Data access via mobile app, API, email notifications, and more
  • Advanced site and app reporting and segmentation (including real-time and user-centric reporting)
  • Native data onboarding integrations with AdWords, AdSense, Search Console (formerly Webmaster Tools), DoubleClick AdExchange, DoubleClick Bid Manager, DoubleClick Campaign Manager, DoubleClick for Publishers, and DoubleClick Search
  • Native remarketing integrations with AdWords, the Google Display Network, and DoubleClick Bid Manager
  • Integration with Google BigQuery
  • Salesforce Sales Cloud Integration
  • Funnel reporting-Advanced, customizable funnel reporting
  • Attribution modeling- Advanced, including data-driven model
  • Cross-property roll-up reporting
  • Number of views per web property : Max 400
  • Custom dimensions and metrics per property :200 custom dimensions and metrics
  • Data freshness : Guaranteed 4 hours under SLA (usually faster)
  • Unlimited data
  • Unsampled reporting
  • Access to raw data
  • User and account administration
  • Implementation services
  • Enterprise-level service, support, and SLAs
  • Invoiced monthly

Screenshot of the Vendor Pricing Page
View Full Screen

Disclaimer: The pricing details were last updated on 27/03/2018 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

Google Analytics Alternatives Google Analytics Alternatives

74%
★★★★★
★★★★★
(428 RATINGS)
Mixpanel
An effective web analytics platform with all essential features to easily understand every users journey in your website. It has engagement feature to measure...
Visit Website
95%
★★★★★
★★★★★
(105 RATINGS)
Amplitude
It is an efficient mobile analytics tool which will help you to maximize your mobile business. It provides cross-platform analytics to analyze user behaviours...
Visit Website
96%
★★★★★
★★★★★
(41 RATINGS)
CleverTap
CleverTap will help you to build powerful mobile engagement strategies. Using this platform, you can easily collect, analyze and act on customer insights in...
Visit Website
51%
Freshmarketer (Zarget)
A conversion rate optimization software tool that offers A/B testing along with heatmaps, funnel analysis, and split URL testing. With the help of Zarget’s...
Visit Website
43%
★★★★★
★★★★★
(18 RATINGS)
Apptimize
Apptimize does A/B testing, feature flagging, phased rollouts, and analytics for native Android and iOS applications. It has been developed specifically for...
Visit Website
93%
★★★★★
★★★★★
(18 RATINGS)
Localytics
It is one of the best mobile marketing platform for better user engagement. It has engagement analysis feature using which you can track and analyze user...
Visit Website
55%
★★★★★
★★★★★
(109 RATINGS)
Crazy Egg
This SaaS-based application provides a very fast, simple and powerful platform for A/B testing to compare the conversion rate of two webpage. It allows you to...
Visit Website
95%
★★★★★
★★★★★
(13 RATINGS)
Adjust
It is a mobile measurement company that gives you better customer insights. It has attribution feature using which you can track all marketing channels to...
Visit Website
65%
★★★★★
★★★★★
(60 RATINGS)
Brand24
It is a social media monitoring tool that will help you to increase your customer base and revenue. It has mention feed feature to identify people stating...
Visit Website
60%
Skylight
Helps you to effectively diagnose your applications. It will notify you about repeated queries which minimizes the performance of your application. It will...
Visit Website

Google Analytics Reviews

OVERALL RATING
4.7
Based on 1,533 Rating(s)
Rating Distribution
  • 1512
  • 17
  • 3
  • 1
  • 0
SHARE YOUR EXPERIENCE Write a Review
Sort By
Filter by Source
Source : g2crowd.com
★★★★★
★★★★★
(Reviewed on 17 January 2019)
"Google Analytics is a great tool to tune up your business"

What do you like best?

Google Analytics helps me to have powerful insights about my website. I am aware of whatever is happening, how people are accessing my website, how long do they stay on line, the pages that they like the most, contents that are getting more access. The referrals, meaning how they got to my website, what makes me see if the ads I am paying to take people to my website are really working.

What do you dislike?

I don't have many complaints about Google Analytics, however, I wish that for the beginner it was more intuitive tool, it takes some time to understand what the terms under the features mean and how you would apply it to your website.

Recommendations to others considering the product

Great way to know what is happening on your website. GA gives you many graphics to analyze and precise information according to the time period you choose.

What business problems are you solving with the product? What benefits have you realized?

We can measure our insights and referrals, that way we know from where they are coming and what is attracting more people on our web page, and also if they are using their phones, a desktop or tablets, that way we can improve the quality of our pages as well.

...more
Source : g2crowd.com
★★★★★
★★★★★
(Reviewed on 15 January 2019)
"Google Analytics Gives Great Insight"

What do you like best?

What I like the best about google analytics is the amount of specific information that you can find, and it is very intuitive as to how to sort the data.

What do you dislike?

The only thing that I could even try to say that I dislike is also one of the things that I like the most - just the pure amount of data that it gives you - I like it, but it can sometimes be overwhelming just how much there is that could be gone through or used.

Recommendations to others considering the product

If you have a website, you need google analytics - google still dominates the search industry and you need to know where people are coming from.

What business problems are you solving with the product? What benefits have you realized?

We are tracking all of our online campaigns with the help of google analytics - website traffic, traffic from our facebook page, specific email campaigns. It not only lets us know where our traffic is coming from, but what keywords they are using in a search and what pages on our website are being visited the most and are most popular.

...more
Source : g2crowd.com
★★★★★
★★★★★
(Reviewed on 15 January 2019)
"Google Analytics Gives Great Insight"

What do you like best?

What I like the best about google analytics is the amount of specific information that you can find, and it is very intuitive as to how to sort the data.

What do you dislike?

The only thing that I could even try to say that I dislike is also one of the things that I like the most - just the pure amount of data that it gives you - I like it, but it can sometimes be overwhelming just how much there is that could be gone through or used.

Recommendations to others considering the product

If you have a website, you need google analytics - google still dominates the search industry and you need to know where people are coming from.

What business problems are you solving with the product? What benefits have you realized?

We are tracking all of our online campaigns with the help of google analytics - website traffic, traffic from our facebook page, specific email campaigns. It not only lets us know where our traffic is coming from, but what keywords they are using in a search and what pages on our website are being visited the most and are most popular.

...more
Source : g2crowd.com
★★★★★
★★★★★
(Reviewed on 15 January 2019)
"Google Analytics Gives Great Insight"

What do you like best?

What I like the best about google analytics is the amount of specific information that you can find, and it is very intuitive as to how to sort the data.

What do you dislike?

The only thing that I could even try to say that I dislike is also one of the things that I like the most - just the pure amount of data that it gives you - I like it, but it can sometimes be overwhelming just how much there is that could be gone through or used.

Recommendations to others considering the product

If you have a website, you need google analytics - google still dominates the search industry and you need to know where people are coming from.

What business problems are you solving with the product? What benefits have you realized?

We are tracking all of our online campaigns with the help of google analytics - website traffic, traffic from our facebook page, specific email campaigns. It not only lets us know where our traffic is coming from, but what keywords they are using in a search and what pages on our website are being visited the most and are most popular.

...more
Source : g2crowd.com
★★★★★
★★★★★
(Reviewed on 15 January 2019)
"Google Analytics Gives Great Insight"

What do you like best?

What I like the best about google analytics is the amount of specific information that you can find, and it is very intuitive as to how to sort the data.

What do you dislike?

The only thing that I could even try to say that I dislike is also one of the things that I like the most - just the pure amount of data that it gives you - I like it, but it can sometimes be overwhelming just how much there is that could be gone through or used.

Recommendations to others considering the product

If you have a website, you need google analytics - google still dominates the search industry and you need to know where people are coming from.

What business problems are you solving with the product? What benefits have you realized?

We are tracking all of our online campaigns with the help of google analytics - website traffic, traffic from our facebook page, specific email campaigns. It not only lets us know where our traffic is coming from, but what keywords they are using in a search and what pages on our website are being visited the most and are most popular.

...more
Source : g2crowd.com
★★★★★
★★★★★
(Reviewed on 15 January 2019)
"Google Analytics Gives Great Insight"

What do you like best?

What I like the best about google analytics is the amount of specific information that you can find, and it is very intuitive as to how to sort the data.

What do you dislike?

The only thing that I could even try to say that I dislike is also one of the things that I like the most - just the pure amount of data that it gives you - I like it, but it can sometimes be overwhelming just how much there is that could be gone through or used.

Recommendations to others considering the product

If you have a website, you need google analytics - google still dominates the search industry and you need to know where people are coming from.

What business problems are you solving with the product? What benefits have you realized?

We are tracking all of our online campaigns with the help of google analytics - website traffic, traffic from our facebook page, specific email campaigns. It not only lets us know where our traffic is coming from, but what keywords they are using in a search and what pages on our website are being visited the most and are most popular.

...more
Source : g2crowd.com
★★★★★
★★★★★
(Reviewed on 15 January 2019)
"Google Analytics Gives Great Insight"

What do you like best?

What I like the best about google analytics is the amount of specific information that you can find, and it is very intuitive as to how to sort the data.

What do you dislike?

The only thing that I could even try to say that I dislike is also one of the things that I like the most - just the pure amount of data that it gives you - I like it, but it can sometimes be overwhelming just how much there is that could be gone through or used.

Recommendations to others considering the product

If you have a website, you need google analytics - google still dominates the search industry and you need to know where people are coming from.

What business problems are you solving with the product? What benefits have you realized?

We are tracking all of our online campaigns with the help of google analytics - website traffic, traffic from our facebook page, specific email campaigns. It not only lets us know where our traffic is coming from, but what keywords they are using in a search and what pages on our website are being visited the most and are most popular.

...more
Source : g2crowd.com
★★★★★
★★★★★
(Reviewed on 15 January 2019)
"Google Analytics Gives Great Insight"

What do you like best?

What I like the best about google analytics is the amount of specific information that you can find, and it is very intuitive as to how to sort the data.

What do you dislike?

The only thing that I could even try to say that I dislike is also one of the things that I like the most - just the pure amount of data that it gives you - I like it, but it can sometimes be overwhelming just how much there is that could be gone through or used.

Recommendations to others considering the product

If you have a website, you need google analytics - google still dominates the search industry and you need to know where people are coming from.

What business problems are you solving with the product? What benefits have you realized?

We are tracking all of our online campaigns with the help of google analytics - website traffic, traffic from our facebook page, specific email campaigns. It not only lets us know where our traffic is coming from, but what keywords they are using in a search and what pages on our website are being visited the most and are most popular.

...more
Source : g2crowd.com
★★★★★
★★★★★
(Reviewed on 15 January 2019)
"Google Analytics Gives Great Insight"

What do you like best?

What I like the best about google analytics is the amount of specific information that you can find, and it is very intuitive as to how to sort the data.

What do you dislike?

The only thing that I could even try to say that I dislike is also one of the things that I like the most - just the pure amount of data that it gives you - I like it, but it can sometimes be overwhelming just how much there is that could be gone through or used.

Recommendations to others considering the product

If you have a website, you need google analytics - google still dominates the search industry and you need to know where people are coming from.

What business problems are you solving with the product? What benefits have you realized?

We are tracking all of our online campaigns with the help of google analytics - website traffic, traffic from our facebook page, specific email campaigns. It not only lets us know where our traffic is coming from, but what keywords they are using in a search and what pages on our website are being visited the most and are most popular.

...more
Source : g2crowd.com
★★★★★
★★★★★
(Reviewed on 15 January 2019)
"Google Analytics Gives Great Insight"

What do you like best?

What I like the best about google analytics is the amount of specific information that you can find, and it is very intuitive as to how to sort the data.

What do you dislike?

The only thing that I could even try to say that I dislike is also one of the things that I like the most - just the pure amount of data that it gives you - I like it, but it can sometimes be overwhelming just how much there is that could be gone through or used.

Recommendations to others considering the product

If you have a website, you need google analytics - google still dominates the search industry and you need to know where people are coming from.

What business problems are you solving with the product? What benefits have you realized?

We are tracking all of our online campaigns with the help of google analytics - website traffic, traffic from our facebook page, specific email campaigns. It not only lets us know where our traffic is coming from, but what keywords they are using in a search and what pages on our website are being visited the most and are most popular.

...more
Read All Reviews

Videos on Google Analytics Youtube Official Channel

Google Analytics Screenshots

Google Analytics Demo - Analytics Acquisition
Google Analytics Demo - Analytics Demographics
Google Analytics Demo - Analytics Funnel
Google Analytics Demo - Analytics Overview
Google Analytics screenshot: Analyze daily visits, traffic types, & time on site by country
Google Analytics screenshot: Google Analytics custom dashboard
Google Analytics screenshot: Google Analytics audience demographics reporting
Google Analytics screenshot: View website data in real time with Google Analytics
Google Analytics screenshot: Connect sales, marketing and advertising data
Google Analytics screenshot: Generate reports to see what's working and fix what's not
Google Analytics Screenshots
Google Analytics Screenshots
Google Analytics Screenshots
Google Analytics Demo - Analytics Acquisition
Google Analytics Demo - Analytics Acquisition
Google Analytics Demo - Analytics Demographics
Google Analytics Demo - Analytics Funnel
Google Analytics Demo - Analytics Overview
Google Analytics screenshot: Analyze daily visits, traffic types, & time on site by country
Google Analytics screenshot: Google Analytics custom dashboard
Google Analytics screenshot: Google Analytics audience demographics reporting
Google Analytics screenshot: View website data in real time with Google Analytics
Google Analytics screenshot: Connect sales, marketing and advertising data
Google Analytics screenshot: Generate reports to see what's working and fix what's not
Google Analytics Screenshots
Google Analytics Screenshots
Google Analytics Screenshots

Google Analytics Awards

Download white papers and ebooks on Google Analytics View All Downloads

by MIT Technology Review / Google Analytics 360 Suite
How Analytics and Machine Learning Help Organizations Competitive Advantage
It's a research-based article about an Analytics and Machine Learning to help organizations as produced by MIT...
read more
DOWNLOAD

Disclaimer

The research is compiled using multiple sources, let us know of any feedback on feedback@saasworthy.com