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Updated on: May 26, 2020
What is Google Analytics ?
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98% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Google Analytics

An all-in-one web analytics tool.
(3,126 Ratings) Write Review

Google Analytics is the most popularly used web analytics tool for tracking and comparing website’s traffic and conversion rate of campaigns, and is free of cost. Google Analytics analysis can identify websites performing poorly with various techniques such as Funnel visualization, referrers (where visitors came from), how long they stayed on the website and their geographical position. It also provides more advanced features including Custom Visitor segmentation. Google Analytics' Cohort analysis feature also helps to understand the behaviour of component groups of users apart from your user population, which is beneficial for successful implementation of a marketing strategy.

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Google Analytics Features Show All Features

Google Analytics Technical details

Support Online Customer Type Individuals Freelancers Large Enterprises Medium Business Small Business
API NA Location / Phone Number Mountain View, CA / +1 (650) 253-0000
Deployment SaaS/Web/Cloud Category Web Analytics Software Mobile Analytics Software

Google Analytics Pricing

Pricing ModelFree Trial , Freemium , Subscription
Google Analytics
Free

Individuals and small to medium-sized companies

  • Multiple data collection options across websites, apps, and internet-connected devices
  • Data access via mobile app, API, email notifications, and more
  • Advanced site and app reporting and segmentation (including real-time and user-centric reporting)
  • Native data onboarding integrations with AdWords, AdSense, Search Console (formerly Webmaster Tools), and DoubleClick AdExchange
  • Native remarketing integrations with AdWords and the Google Display Network
  • Basic Funnel reporting
  • Basic Attribution modeling
  • Number of views per web property: Max 200
  • Custom dimensions and metrics per property : 20 custom dimensions and metrics
  • User and account administration
  • Self-service Help Center and community forums
  • Free Payment options
Google Analytics 360
Custom

Larger enterprises who need it all

  • Multiple data collection options across websites, apps, and internet-connected devices
  • Data access via mobile app, API, email notifications, and more
  • Advanced site and app reporting and segmentation (including real-time and user-centric reporting)
  • Native data onboarding integrations with AdWords, AdSense, Search Console (formerly Webmaster Tools), DoubleClick AdExchange, DoubleClick Bid Manager, DoubleClick Campaign Manager, DoubleClick for Publishers, and DoubleClick Search
  • Native remarketing integrations with AdWords, the Google Display Network, and DoubleClick Bid Manager
  • Integration with Google BigQuery
  • Salesforce Sales Cloud Integration
  • Funnel reporting-Advanced, customizable funnel reporting
  • Attribution modeling- Advanced, including data-driven model
  • Cross-property roll-up reporting
  • Number of views per web property : Max 400
  • Custom dimensions and metrics per property :200 custom dimensions and metrics
  • Data freshness : Guaranteed 4 hours under SLA (usually faster)
  • Unlimited data
  • Unsampled reporting
  • Access to raw data
  • User and account administration
  • Implementation services
  • Enterprise-level service, support, and SLAs
  • Invoiced monthly

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Google Analytics Pricing
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Disclaimer: The pricing details were last updated on 27/03/2018 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

Google Analytics FAQs

Google Analytics is Web Analytics Software. Google Analytics offers the following functionalities:

  • Event Tracking
  • Campaign Management
  • Conversion Tracking
  • Goal Tracking
  • User Interaction Tracking
  • Time on site Tracking
  • Report Generation
  • Multiple Site Management
  • Alert Notifications

Learn more about Google Analytics features.

Google Analytics offers a Free Plan with limited features. They also offer an Enterprise Plan for their product.

Learn more about Google Analytics pricing.

Yes, Google Analytics offers a free plan.

Learn more about Google Analytics pricing.

No, Google Analytics does not provide API.

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91% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
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Google Analytics Reviews

OVERALL RATING
4.4
Based on 3,126 Rating(s)
Rating Distribution
  • 2715
  • 140
  • 45
  • 225
  • 1
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Qasim AutoSource : play.google.com
(Reviewed on 05 May 2020)

This app helpful

...more
Whizzed NetSource : play.google.com
(Reviewed on 05 May 2020)

মোটামুটি একপ্রকার

...more
Olsi BelishtaSource : play.google.com
(Reviewed on 05 May 2020)

More than I need to know.

...more
Moses BamideleSource : play.google.com
(Reviewed on 05 May 2020)

Very helpful. I monitor my analytics on the go. It works well on my device and not difficult to use/understand. I totally recommend

...more
BASE AND CONCEPT CLASSES BACCSource : play.google.com
(Reviewed on 05 May 2020)

Very helping app..

...more
Arsh KhanSource : play.google.com
(Reviewed on 05 May 2020)

You should give a update that we can see app analytics

...more
Ady HollandSource : play.google.com
(Reviewed on 05 May 2020)

Not enough features

...more
peterpordesSource : apps.apple.com
(Reviewed on 05 May 2020)
Critical app for digital media

This is the best app for stats on the go. We live on G Analytics and access our sits stats 80% of the time using it vs any others. Clean, simple and actionable data makes it a must have for any digital media and adverting metrics.

...more
Maciej FiedlerSource : play.google.com
(Reviewed on 04 May 2020)

No data available when i have data on the web app

...more
prabhat crimereportSource : play.google.com
(Reviewed on 04 May 2020)

best

...more
Read All Reviews

Videos on Google Analytics

Google Analytics Screenshots

Google Analytics Demo - Analytics Acquisition
Google Analytics Demo - Analytics Demographics
Google Analytics Demo - Analytics Funnel
Google Analytics Demo - Analytics Overview
Google Analytics screenshot: Analyze daily visits, traffic types, & time on site by country
Google Analytics screenshot: Google Analytics custom dashboard
Google Analytics screenshot: Google Analytics audience demographics reporting
Google Analytics screenshot: View website data in real time with Google Analytics
Google Analytics screenshot: Connect sales, marketing and advertising data
Google Analytics screenshot: Generate reports to see what's working and fix what's not
Google Analytics Screenshots
Google Analytics Screenshots
Google Analytics Screenshots
Google Analytics Demo - Analytics Acquisition
Google Analytics Demo - Analytics Acquisition
Google Analytics Demo - Analytics Demographics
Google Analytics Demo - Analytics Funnel
Google Analytics Demo - Analytics Overview
Google Analytics screenshot: Analyze daily visits, traffic types, & time on site by country
Google Analytics screenshot: Google Analytics custom dashboard
Google Analytics screenshot: Google Analytics audience demographics reporting
Google Analytics screenshot: View website data in real time with Google Analytics
Google Analytics screenshot: Connect sales, marketing and advertising data
Google Analytics screenshot: Generate reports to see what's working and fix what's not
Google Analytics Screenshots
Google Analytics Screenshots
Google Analytics Screenshots

Download white papers and ebooks on Google Analytics View All Downloads

by MIT Technology Review / Google Analytics 360 Suite
How Analytics and Machine Learning Help Organizations Competitive Advantage
It's a research-based article about an Analytics and Machine Learning to help organizations as produced by MIT...
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