Home/Web Analytics Software/Google Analytics
Updated on: August 9, 2020
What is Google Analytics ?
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Google Analytics

An all-in-one web analytics tool.
(541 Ratings) Write Review

Google Analytics is the most popularly used web analytics tool for tracking and comparing website’s traffic and conversion rate of campaigns, and is free of cost. Google Analytics analysis can identify websites performing poorly with various techniques such as Funnel visualization, referrers (where visitors came from), how long they stayed on the website and their geographical position. It also provides more advanced features including Custom Visitor segmentation. Google Analytics' Cohort analysis feature also helps to understand the behaviour of component groups of users apart from your user population, which is beneficial for successful implementation of a marketing strategy.

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Google Analytics Features Show All Features

Google Analytics Technical details

Support Online Customer Type Individuals Freelancers Large Enterprises Medium Business Small Business
API NA Location / Phone Number Mountain View, CA / +1 (650) 253-0000
Deployment SaaS/Web/Cloud Category Web Analytics Software Mobile Analytics Software

Google Analytics Pricing

Pricing ModelFree Trial , Freemium , Subscription
Google Analytics
Free

Individuals and small to medium-sized companies

  • Multiple data collection options across websites, apps, and internet-connected devices
  • Data access via mobile app, API, email notifications, and more
  • Advanced site and app reporting and segmentation (including real-time and user-centric reporting)
  • Native data onboarding integrations with AdWords, AdSense, Search Console (formerly Webmaster Tools), and DoubleClick AdExchange
  • Native remarketing integrations with AdWords and the Google Display Network
  • Basic Funnel reporting
  • Basic Attribution modeling
  • Number of views per web property: Max 200
  • Custom dimensions and metrics per property : 20 custom dimensions and metrics
  • User and account administration
  • Self-service Help Center and community forums
  • Free Payment options
Google Analytics 360
Custom

Larger enterprises who need it all

  • Multiple data collection options across websites, apps, and internet-connected devices
  • Data access via mobile app, API, email notifications, and more
  • Advanced site and app reporting and segmentation (including real-time and user-centric reporting)
  • Native data onboarding integrations with AdWords, AdSense, Search Console (formerly Webmaster Tools), DoubleClick AdExchange, DoubleClick Bid Manager, DoubleClick Campaign Manager, DoubleClick for Publishers, and DoubleClick Search
  • Native remarketing integrations with AdWords, the Google Display Network, and DoubleClick Bid Manager
  • Integration with Google BigQuery
  • Salesforce Sales Cloud Integration
  • Funnel reporting-Advanced, customizable funnel reporting
  • Attribution modeling- Advanced, including data-driven model
  • Cross-property roll-up reporting
  • Number of views per web property : Max 400
  • Custom dimensions and metrics per property :200 custom dimensions and metrics
  • Data freshness : Guaranteed 4 hours under SLA (usually faster)
  • Unlimited data
  • Unsampled reporting
  • Access to raw data
  • User and account administration
  • Implementation services
  • Enterprise-level service, support, and SLAs
  • Invoiced monthly

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Disclaimer: The pricing details were last updated on 27/03/2018 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

Google Analytics FAQs

Google Analytics is Web Analytics Software. Google Analytics offers the following functionalities:

  • Event Tracking
  • Campaign Management
  • Conversion Tracking
  • Goal Tracking
  • User Interaction Tracking
  • Time on site Tracking
  • Report Generation
  • Multiple Site Management
  • Alert Notifications

Learn more about Google Analytics features.

Google Analytics offers a Free Plan with limited features. They also offer an Enterprise Plan for their product.

Learn more about Google Analytics pricing.

Yes, Google Analytics offers a free plan.

Learn more about Google Analytics pricing.

No, Google Analytics does not provide API.

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Google Analytics Reviews

OVERALL RATING
4.6
Based on 541 Rating(s)
Rating Distribution
  • 510
  • 25
  • 3
  • 2
  • 1
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Sarah HoffmanSource : trustradius.com
(Reviewed on 28 July 2020)
Google Analytics - Does No Evil!

Use Cases and Deployment Scope

Google Analytics is one of the most sophisticated reporting tools on the market and the best part is that it's free. Our agency actively managers Google Ad campaigns for our clients (Search, Display, and YouTube TrueView), and as we build websites, we always install Google Analytics to start collecting data, which ultimately improves our campaigns. Google Analytics is seamless to install and integrates into our CRM. We're able to view our goal funnels, segment audiences, understand behavior flow, analytics site traffic, track events, and ultimately report on conversions. Conversion tracking reporting is a very powerful way to show ROI on ad spend (ROAS) and Google Ads conversion tracking through Google Analytics and Google Tag Manager helps us understand and improve our paid campaigns.

Pros and Cons

  • User Management (permissions are safe and secure across teams)
  • Real-Time Data (reporting is live and provides rich insights to site activity)
  • Custom UTM Parameters (ability to track and segment paid campaigns from Google Ads and Facebook Ads)
  • Conversion Tracking (easy to setup and analyze results)
  • Custom Views (customize the dashboard to your preference)
  • Multiple Properties (able to add more than one property to an account)
Edit
  • Facebook Ads Reporting (ability to segment by ad set and ad creative without the need for a custom UTM)
  • Better Google Data Studio templates for social media and conversion tracking
  • Better training tools and resources for beginners
  • Easier implementation with Google Tag Manager (no need for multiple code snippets)

Likelihood to Recommend

Google Analytics is suited for
  • Advanced marketers who have experience running both paid and organic advertising campaigns
  • Web developers and strategists who need rich insights of website user behavior and activity
  • UX & UI professionals to improve website navigation and custom tracking
Not Suited for
  • Entry-level marketing beginners (take courses and learn use-cases for Google Analytics before diving in headfirst because it can be very overwhelming
  • Not a 100% reliable source of social media conversion tracking. Use Facebook Ads Manager for reporting instead.
  • Be careful not to install tracking pixels more than once if you're using e-commerce in order to avoid the pixel double-firing resulting in inaccurate reporting
Read Sarah Hoffman's full review

...more
Ian MessingerSource : trustradius.com
(Reviewed on 21 July 2020)
Google Analytics - a solid choice for clear, actionable insights

Use Cases and Deployment Scope

Our marketing team relies on Google Analytics to measure activity on the Hibu Blog. Being able to see where our traffic is coming from and understanding how visitors engage with our blog content has been invaluable when it comes to planning, reviewing and optimizing our content strategy, and working toward future content and engagement plans.

Pros and Cons

  • GA makes it very simple to see what content on our blog is being viewed, and how users are finding it.
  • Being able to share access with internal and external partners makes getting someone outside our department "up to speed" much easier.
  • Comparing current data to other date ranges is incredibly simple to apply and visualize.
Edit
  • More on-screen tips would be nice (though it's hard to implement those without being intrusive).

Likelihood to Recommend

GA has helped us get a better sense of what sources are driving traffic to our company blog — and what those visitors do when they arrive on the site (from time per post to navigation patterns to bounce rate).
Read Ian Messinger's full review

...more
Sami BelgaderSource : trustradius.com
(Reviewed on 16 March 2020)
A tool every website should make use of

Use Cases and Deployment Scope

Best tool to analyze your website!

Pros and Cons

  • I think Google Analytics is one of the most useful tools that Google has provided us for reporting. Thanks to Google Analytics, we are able to recognize and act on our web site. Google Analytics provides us information about potential customers' visits and more detailed information about how we can reach new customers.
  • Tells us how often is the website is visited
  • Tells us where users are located
  • Tells us which pages are receiving more clicks
  • Tells us on what page users spend more time
  • Tells us what is the average time a user spends on our website
  • Tells us what are the actions that user takes on our website
  • Tells us whether the user is entering our website by using a mobile phone or a desktop computer
  • Time is very important for our website's potential visitors. It indicates whether the visitor has arrived by mistake or to inspect your website. It also shows how much time they spent on your page or product in detailed reports. This shows how much visitors are interested in which products you have. So, by moving the most visited product to the forefront, you can provide more indexing of Google Search engines and reach new potential customers. You can get information about which product results in higher rates by adding keywords to the product details.
Edit
  • It takes time to get used to the integration. Documentation is good but still, it should get better.

Likelihood to Recommend

I am using Google Analytics for my personal websites. According to my experience, Google Analytics is the best and most professional tool to analyze your website traffic. I can easily see the number of queries, which keywords people are using, and how they can find my website pages. I can easily check on which search page my website is appearing. I have added a sitemap of my websites in Google Analytics, so my pages index quickly in the Google search engine. Whenever I add a new page or a new post or a new product on my website, I use the feature called (Fetch as Google) in Google Analytics. So my page, post, or product appears in the search engine within two to five minutes. Sometimes I also remove pages from my website, and then I also remove the page from my Google Analytics account, so the 404 error doesn't appear. So overall my experience with Google Analytics is really incredible and fabulous. The search engine optimization of my websites has been improved, and I can include or publish the data on my website according to the users' requirements.
Read Sami Belgader's full review

...more
Mayur JSource : g2crowd.com
(Reviewed on 31 January 2020)
"Best way to analyse website traffic"

What do you like best?

All in one tool to understand flow of traffic to a website from various sources. Determine where your best visitors are located. Learn what people are searching for on your site. Visualize what people click on the most.

What do you dislike?

I guess none. We have been using this tool since a long time but we have not encountered a single issue.

Recommendations to others considering the product:

Best tool for website traffic analytics

What problems are you solving with the product? What benefits have you realized?

Understanding user behaviour.

...more
Elizabeth HSource : g2crowd.com
(Reviewed on 29 January 2020)
"Amazing insights here"

What do you like best?

It shows you just about everywhere your traffic could be coming from, which is great especially when you don't have pixels set up on your site or any advanced tracking. We're currently working on better tracking, but regardless it's a great snapshot of who's coming, who's staying, and what's being clicked on. We release many documents and knowing what's playing well with our audience is great for our next projects, and what we need to better promote on other channels like newsletters and social media.

What do you dislike?

It's not that easy to set up tracking or integrate things . . . you need an expert level for a lot of different integrations, and that can be frustrating. But it is easy to learn with their copious documentation, so it's not that big of a pain point.

What problems are you solving with the product? What benefits have you realized?

We really like to know what's playing well on our site. It's a research site, and we like to see where our traffic is coming from, especially as we have many reports and documents for download. Also, it helps us track donations as well, which is important considering we run donation drives at least twice a year.

...more
Kasturi SSource : g2crowd.com
(Reviewed on 29 January 2020)
"Analytical tool for Accurate Website Data"

What do you like best?

Accuracy & Data Collection. The most helpful function of Google Analytics is its algorithm of collecting accurate tracking info collected by visitors of your website who visits from different sources such as Social Media, Search Engine, Links etc. It helps you track the visitors very easily and give you info so you can convert them into sales and also know the behavior like how much time they spend on which page. It is so helpful to have data of your website as you can very impressively use to for many tasks, so google analytics is the software who has power to let you collect and analyze!

What do you dislike?

I do not dislike anything about Google Analytics, as out of many analytical tools such as Bing, Semrush or many third party tool this so far fetched the best tool which gives your powerful tools at no additional hassle. It is very to setup and run.

Recommendations to others considering the product:

Installation and setup of Google Analytics Mobile application is highly recommended, where you run iOS or Android it is so helpful to access your details on the move. It helps you track real time visitors which I find very helpful and many people around the globe uses it.

What problems are you solving with the product? What benefits have you realized?

I used Google Analytics to track users regarding different campaigns we run on social media, then find out if they converted or where the break in behavior acquisition. Also it has been always helpful to install the mobile app of Google Analytics to track daily visitors, real time online statistics and much more.

...more
Ashima ASource : g2crowd.com
(Reviewed on 24 January 2020)
"Google Analytics help us track the website visitors and ensure our online success"

What do you like best?

I am using google analytics for last several years for different websites and I can't think without the help of this tool we can find out whether we are heading in the right direction or not. I like the free information that it provides and the amount of information that it provides. We can see from where and on which pages people are coming on our website and interacting with it. We can even set up important pages as goals and conversions and ensure whether we are heading in the right direction or not

What do you dislike?

They provide all information and that too free of cost and I don't have any problem with this tool

What problems are you solving with the product? What benefits have you realized?

This tool is helping us to know which keywords and what pages are bringing traffic and we can put more focus on them and also the channels which are performing best for our site

...more
User in Health, Wellness and FitnessSource : g2crowd.com
(Reviewed on 23 January 2020)
"Google Analytics one of the best analytics tool"

What do you like best?

The features offered by the tool are really excellent. It helps to get information from every source that is tagged using the analytics code. The tool is free to use, so people who are looking for some insights about their product can surely get hands on it. One of the feature I like most is the real time data, you can get an idea about the person location, it helps to know how many people are currently browsing the site, it also lets you understand which page they are browsing and also the source through the visitor has entered the website. Further the funnel feature helps to understand that browsing pattern of the users on your website, it will give you an idea about through which page the people left your website.

It gives clear cut idea about the section they are visiting more, there was heat map option which used to give an idea about on particular page, which link they are exactly clicking on. So it was used an input tool to optimize the click button for better results. It also can be connected to google webmaster tool, this helps to understand the search queries for which the website gets ranked. There is also a feature to get details about the search feature in your website. There is an option to tag your search button in order to get details about the queries searched by visitor for browsing through the site content.

The report also helps to get bifurcation on the sources of traffic for the website. You can track the progress of paid campaigns through this tool.

Overall the tool is very much useful.

What do you dislike?

The paid version is bit costlier, so it can be bit cheaper.

Recommendations to others considering the product:

Easy to use

free of cost

great insights

What problems are you solving with the product? What benefits have you realized?

It helps to get better insights about the people.

It helps to understand which part of the content on the website is performing really well.

It gives you an idea about the demographic details about the user as such city and country.

It helps gain insights about paid media and social media campaigns.

...more
Rajesh DSource : g2crowd.com
(Reviewed on 21 January 2020)
"Best Tool in the market to create all your critical analytical projects. Much recommended"

What do you like best?

I liked more about the product because of the easy user interface and the options that we get to create multiple projects with in less time

What do you dislike?

there is a room to improve service little bit

Recommendations to others considering the product:

Best platform available in the market, just go for it

What problems are you solving with the product? What benefits have you realized?

I'm using this to calculate daily revenue that we are getting and I'll be using for tracking all other category projects as well

...more
Amol BSource : g2crowd.com
(Reviewed on 14 January 2020)
"By far the best analytics tool"

What do you like best?

Initially, we used to use a lot of tools for traffic tracking. As for one such to get a complete overview of organic traffic. But it was difficult to get a holistic view of referral, social media, and email marketing users on our platform. By using relevant UTM parameters we are able to track everything. We are able to track overall behavior including sign-ups.

What do you dislike?

None that I can think of. This is one of the most beautiful tools designed by far.

Recommendations to others considering the product:

One of the best tool for traffic tracking.

What problems are you solving with the product? What benefits have you realized?

We understand the traffic and behavior on our website.

...more
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Videos on Google Analytics

Google Analytics Screenshots

Google Analytics Demo - Analytics Acquisition
Google Analytics Demo - Analytics Demographics
Google Analytics Demo - Analytics Funnel
Google Analytics Demo - Analytics Overview
Google Analytics screenshot: Analyze daily visits, traffic types, & time on site by country
Google Analytics screenshot: Google Analytics custom dashboard
Google Analytics screenshot: Google Analytics audience demographics reporting
Google Analytics screenshot: View website data in real time with Google Analytics
Google Analytics screenshot: Connect sales, marketing and advertising data
Google Analytics screenshot: Generate reports to see what's working and fix what's not
Google Analytics Screenshots
Google Analytics Screenshots
Google Analytics Screenshots
Google Analytics Demo - Analytics Acquisition
Google Analytics Demo - Analytics Acquisition
Google Analytics Demo - Analytics Demographics
Google Analytics Demo - Analytics Funnel
Google Analytics Demo - Analytics Overview
Google Analytics screenshot: Analyze daily visits, traffic types, & time on site by country
Google Analytics screenshot: Google Analytics custom dashboard
Google Analytics screenshot: Google Analytics audience demographics reporting
Google Analytics screenshot: View website data in real time with Google Analytics
Google Analytics screenshot: Connect sales, marketing and advertising data
Google Analytics screenshot: Generate reports to see what's working and fix what's not
Google Analytics Screenshots
Google Analytics Screenshots
Google Analytics Screenshots

Download white papers and ebooks on Google Analytics View All Downloads

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How Analytics and Machine Learning Help Organizations Competitive Advantage
It's a research-based article about an Analytics and Machine Learning to help organizations as produced by MIT...
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