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About Matomo

It is an open source analytics software with privacy protection and user-centric insights. It can be installed on your server at free of cost. It provides real time updates about the details of your website visitors. Matoma has a customizable dashboard which allows you to create your own dashboard with widget configuration. It has goal conversion tracking using which you can track your progress to reach business objectives. In addition, it has event tracking feature to identify and measure interaction by the users in your website. Moreover, the software has A/B testing platform using which you can experiment and optimize your website campaigns by running A/B tests.

Screenshots & Videos

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
  • Reviews
  • Momentum
  • Popularity

Platforms Supported

  • Browser Based (Cloud)
  • Mobile App (Android, iOS)

Organization Types Supported

  • All (Small, Medium, Large)

API Support

  • Available

Modes of Support

  • Online

Matomo Awards

Matomo Features

Web Analytics Features

  • Features: The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

Alert Notifications

Alerts the user when predefined criteria is met

Multiple Site Management

Helps to analyze and track more than one websites

Report Generation

Gathers data and generates reports as PDF file.

Time on site Tracking

Tracks the time that a visitor spends on your website

User Interaction Tracking

Identifies and tracks the visitors interaction on your websites

Goal Tracking

Allows to track progress to reach business objectives

Conversion Tracking

Enables user to track customer conversion rate

Campaign Management

Allows a user to analyze and track marketing campaigns across multichannel efforts

Event Tracking

Identifies the important events happening in your application


Heatmaps show where users have clicked on a page
Matomo Pricing

Free Trial

Not available

Pricing Options

Freemium ( Limited Features )

Premium Plans ( Open-source / Subscription )

Pricing Plans

Screenshots of Vendor Pricing Page

Pricing screenshot
Disclaimer: The pricing details were last updated on 10/08/2021 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

Learn more about Matomo Pricing.

Matomo Alternatives

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Matomo Reviews

User Rating

3.9/5 (Based on 285 Ratings)

Rating Distribution

  • Excellent

  • Very Good

  • Average

  • Poor

  • Terrible


User Sentiments

Data Ownership and Privacy, Open Source Flexibility, Easy Installation and Setup, Comprehensive Analytics and Reporting

Resource Intensive, Limited Plugin Functionality, Subpar User Interface/Experience, Inconsistent API and Data Accuracy

Do You Use Matomo?

Write a Review

Review Summary

Users appreciate the platform's open-source nature, customization options, and the ability to self-host. It is praised for its detailed reporting and analytics capabilities, allowing users to track website traffic, user behavior, and conversion rates. Additionally, users find the interface user-friendly and easy to navigate. However, some users mention occasional bugs and limitations in certain features, and the learning curve for advanced functionalities can be steep. Overall, users find the platform valuable for website analytics and appreciate its flexibility and customization options.


  • Opensource and free: No licensing fees, allowing for costeffective data analytics.
  • Highly customizable: Offers extensive customization options to tailor reports and visualizations.


  • Steep learning curve: Requires technical expertise to set up and manage effectively.
  • Limited reporting capabilities: May not provide advanced analytics features found in paid solutions.

Matomo Reviews

AI-Generated from the text of User Reviews

Videos on Matomo

Matomo Screenshots

Matomo FAQs

What is Matomo used for?

Matomo is Web Analytics Software. Matomo offers the following functionalities:

  • Alert Notifications
  • Multiple Site Management
  • Report Generation
  • Time on site Tracking
  • User Interaction Tracking
  • Goal Tracking
  • Conversion Tracking
  • Campaign Management
  • Event Tracking
  • Heatmaps

Learn more about Matomo features.

What are the top alternatives for Matomo?

Does Matomo provide API?

Yes, Matomo provides API.

Matomo Contact

Vendor Details

Wellington, New Zealand Founded : 2007

Contact Details

Not available

Social Media Handles

Grid Report for Matomo



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