Home/Web Analytics Software/Matomo
Updated on: March 31, 2020
What is Matomo ?
Matomo - Web Analytics Software : SaaSworthy.com
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94% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Matomo

Complete analytics. 100% yours
(133 Ratings) Write Review

It is an open source analytics software with privacy protection and user-centric insights. It can be installed on your server at free of cost. It provides real time updates about the details of your website visitors. Matoma has a customizable dashboard which allows you to create your own dashboard with widget configuration. It has goal conversion tracking using which you can track your progress to reach business objectives. In addition, it has event tracking feature to identify and measure interaction by the users in your website. Moreover, the software has A/B testing platform using which you can experiment and optimize your website campaigns by running A/B tests.

Matomo Awards

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Matomo Features Show All Features

Matomo Technical details

Support Online Customer Type Large Enterprises Medium Business Small Business
API Location / Phone Number Wellington, New Zealand
Deployment SaaS/Web/Cloud Mobile - Android Mobile - iOS Category Web Analytics Software

Matomo Pricing

Pricing ModelFree Trial , Freemium , Open-source , Subscription
Essential
$19 /Month

For Monthly Traffic : 50000 Page Views

Essential Analytics package

Features

  • 5 Websites
  • 5 Team Members
  • 6 Months Data Retention
  • Additional 5000 pageviews for $19
  • Easy to set up
  • Email Support
  • Segments : 10
  • Goal : 25
  • Custom Dimensions : 10
  • No data sampling
  • GDPR Manager
  • API access
  • Standard reports
  • Activity Log
  • WooCommerce Analytics
  • Search Engine Keywords Performance
  • Funnels
  • Users Flows
  • White Label : Custom Logo
  • Fully customisable and extensible : Partially

All the Plans Includes these Features

  • eCommerce Tracking
  • Event Tracking
  • Content Tracking
  • Campaign Tracking
  • User Tracking
  • Site Search
  • Real-Time
  • Customisable Dashboard
  • Segmentation
  • Row Evolution
  • Transitions
  • Overlay
  • Privacy Options
  • All Websites Dashboard
  • Visitor Maps
  • Visitor Profile
  • Site Speed
  • Geo-Location
  • Annotations
  • Scheduled Email Reports
  • Custom Alerts
  • HTTP Analytics API
  • HTTP Tracking API
  • Log Analytics
  • Exportable Widgets
  • 100 plus Integrations
  • 50 plus Languages
  • 100 plus Currencies
  • Timezone support

Based upon the Number of Page views

Business
$29 /Month

For Monthly Traffic: 50000 Page Views

Complete Analytics package

Features

  • 30 Websites
  • 30 Team Members
  • 24 Months Data Retention
  • Additional 5000 PageViews for $3
  • Includes features of Essentail plan, plus
  • Segments : 100
  • Goals : 150
  • Custom Dimensions : 30
  • White Label : plus Custom Colors
  • Heatmap and Session Recording
  • A/B Testing
  • Custom Reports : 100
  • Forms : 150
  • Media Analytics
  • Roll-Up Reporting
  • Multi-Channel Conversion Attribution
  • Tag Manager
  • Includes features of All Plan

Based upon the Number of Page views

Enterprise
Custom

Features

  • Support : Dedicated account manager
  • Unlimited Websites
  • Unlimited Team Members
  • Unlimited Segments
  • Unlimited Goals
  • Custom Dimensions : 100
  • Data retention : Forever
  • Includes features of Business plan, plus
  • White Label : plus Custom Brand
  • Unlimited Custom reports
  • Unlimited Forms
  • SAML integration
  • LDAP integration
  • Custom Domain
  • Fully customisable and extensible
  • Includes features of All Plan
On-Premise
Free

Free Download, Install and configure Matomo on your own servers

Features

  • Easy to set up : Requires technical knowledge, and a server
  • Server/maintenance cost
  • Support : Community (Forum)
  • Includes features of Enterprise plan, plus
  • Activity Log : From $19 per Year
  • WooCommerce Analytics : From $39 per Year
  • Search Engine Keywords Performance : From $149 per Year
  • Funnels : From $199 per Year
  • Users Flow : From $89 per Year
  • White Label : From $59 per Year
  • Heatmap and Session Recording : From $229 per Year
  • A/B Testing : From $229 per Year
  • Custom Reports : From $229 per Year
  • Forms : From $179 per Year
  • Media Analytics : From $179 per Year
  • Roll-Up Reporting : From $99 per Year
  • Multi-Channel Conversion Attribution : From $89 per Year
  • SAML integration : From $579 per Year
  • Includes features of All Plan
Screenshot of the Vendor Pricing Page
Matomo Pricing
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Disclaimer: The pricing details were last updated on 18/05/2018 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

Matomo FAQs

Matomo is Web Analytics Software. Matomo offers the following functionalities:

  • Heatmaps
  • Event Tracking
  • Campaign Management
  • Conversion Tracking
  • Goal Tracking
  • User Interaction Tracking
  • Time on site Tracking
  • Report Generation
  • Multiple Site Management
  • Alert Notifications

Learn more about Matomo features.

The pricing for Matomo starts at $19.00 per month. Matomo has 2 different plans:

  • Essential at $19.00 per month.
  • Business at $29.00 per month.
    • Matomo offers a Free Plan with limited features. They also offer an Enterprise Plan for their product.

      Learn more about Matomo pricing.

Yes, Matomo offers a free plan.

Learn more about Matomo pricing.

Yes, Matomo provides API.

Ask the Community View Community

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Matomo Reviews

OVERALL RATING
4.2
Based on 133 Rating(s)
Rating Distribution
  • 105
  • 15
  • 6
  • 6
  • 1
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Tyler VigarioSource : play.google.com
(Reviewed on 25 February 2020)

Extremely pleased with Matomo as an on-premise (free) solution.

...more
Verified UserSource : trustradius.com
(Reviewed on 03 February 2020)
A useful open-source tool

Use Cases and Deployment Scope

Matomo is very useful and provides simple analytics. I use Matomo as a local aternative for Google Analytics and it always shows me great results. I appreciate the statistics relative to visit logs with a detailed card for each visit on my website. Using this I can push forward strategies to help improve the customer experience on my web platform.

Pros and Cons

  • Tracking user visits on websites.
  • Great analytics.
Edit
  • Robot detection.
  • Migration issues.
Read this authenticated review

...more
Scott BruyninckxSource : play.google.com
(Reviewed on 25 January 2020)

Excellent for quick insight on the go.

...more
David A. BertoliniSource : saasworthy.com
(Reviewed on 21 January 2020)
Roughest, toughest, most complete in-house, self hosted independent analytics for your software

We have several software modules, some of them consumer facing, some only available through intranet. Matomo (Piwik) has sorted out usability and statistical usage problems that otherwise would have been hard to crack. 

...more
Alec DarraghSource : play.google.com
(Reviewed on 19 January 2020)

Easy to install and a really useful tool,

...more
Chris RSource : play.google.com
(Reviewed on 03 January 2020)

Great for keeping tabs on things while on the road.

...more
Super Vener Da fucj GoogleSource : play.google.com
(Reviewed on 27 November 2019)

A bit sluggish at times (even when using matomo.cloud instead of on-premise), but very neat tool. Super cool to be able to give partners an easy access to oversight of stats.

...more
Michael DuncanSource : play.google.com
(Reviewed on 14 November 2019)

Works great, could use dark mode

...more
bilal omarSource : play.google.com
(Reviewed on 05 October 2019)

Very useful and good app

...more
Jean FrancoSource : trustradius.com
(Reviewed on 04 October 2019)
The best Analytics platform to keep your privacy

Use Cases and Deployment Scope

We use Matomo Analytics at our organization and we also implement it on customers' sites. Matomo gives us the visibility of the accesses we have, and also solves the problems we have against using other solutions that may take away our privacy and the privacy of those who visit our websites.

Pros and Cons

  • Fully customizable
  • Supports multiple sites/ multiple logins
  • Provides all the information we need from customers visiting the sites
  • Provides extra information that helps us improve our sites
Edit
  • Navigation can be improved
  • Some of the plugins from the Premium Marketplace can improve price

Likelihood to Recommend

Matomo Analytics can be applied on regular sites, Intranets and even on mobile apps to track all aspects of the visitors. Matomo can be installed on internal servers and be able to track private sites as long as the users are not being NATted (even thou you can still can track some details). I would not install or use on high security sites that are worried about some of the privacy details.
Read Jean Franco's full review

...more
Read All Reviews

Videos on Matomo

Matomo Analytics - Dashboards
Matomo Analytics - Dashboards
Matomo Analytics - Visitors Feature
How to install Matomo Analytics - Cloud hosted version

Matomo Screenshots

Ecommerce screenshot
AB Testing screenshot
Forms screenshot
Search Engine screenshot
Heatmaps screenshot
Funnels screenshot
Row Evolution screenshot
Heatmaps screenshot
Visitor Profile screenshot
Transitions screenshot
Ecommerce screenshot
Ecommerce screenshot
AB Testing screenshot
Forms screenshot
Search Engine screenshot
Heatmaps screenshot
Funnels screenshot
Row Evolution screenshot
Heatmaps screenshot
Visitor Profile screenshot
Transitions screenshot