Home/Web Analytics Software/Matomo
Updated on: January 29, 2020
What is Matomo ?
Matomo - Web Analytics Software : SaaSworthy.com
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Complete analytics. 100% yours
(105 Ratings) Write Review

It is an open source analytics software with privacy protection and user-centric insights. It can be installed on your server at free of cost. It provides real time updates about the details of your website visitors. Matoma has a customizable dashboard which allows you to create your own dashboard with widget configuration. It has goal conversion tracking using which you can track your progress to reach business objectives. In addition, it has event tracking feature to identify and measure interaction by the users in your website. Moreover, the software has A/B testing platform using which you can experiment and optimize your website campaigns by running A/B tests.

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Matomo Features Show All Features

Matomo Technical details

Support Online Customer Type Large Enterprises Medium Business Small Business
API Location / Phone Number Wellington, New Zealand
Deployment SaaS/Web/Cloud Mobile - Android Mobile - iOS Category Web Analytics Software

Matomo Pricing

Pricing ModelFree Trial , Freemium , Open-source , Subscription
$19 /Month

For Monthly Traffic : 50000 Page Views

Essential Analytics package


  • 5 Websites
  • 5 Team Members
  • 6 Months Data Retention
  • Additional 5000 pageviews for $19
  • Easy to set up
  • Email Support
  • Segments : 10
  • Goal : 25
  • Custom Dimensions : 10
  • No data sampling
  • GDPR Manager
  • API access
  • Standard reports
  • Activity Log
  • WooCommerce Analytics
  • Search Engine Keywords Performance
  • Funnels
  • Users Flows
  • White Label : Custom Logo
  • Fully customisable and extensible : Partially

All the Plans Includes these Features

  • eCommerce Tracking
  • Event Tracking
  • Content Tracking
  • Campaign Tracking
  • User Tracking
  • Site Search
  • Real-Time
  • Customisable Dashboard
  • Segmentation
  • Row Evolution
  • Transitions
  • Overlay
  • Privacy Options
  • All Websites Dashboard
  • Visitor Maps
  • Visitor Profile
  • Site Speed
  • Geo-Location
  • Annotations
  • Scheduled Email Reports
  • Custom Alerts
  • HTTP Analytics API
  • HTTP Tracking API
  • Log Analytics
  • Exportable Widgets
  • 100 plus Integrations
  • 50 plus Languages
  • 100 plus Currencies
  • Timezone support

Based upon the Number of Page views

$29 /Month

For Monthly Traffic: 50000 Page Views

Complete Analytics package


  • 30 Websites
  • 30 Team Members
  • 24 Months Data Retention
  • Additional 5000 PageViews for $3
  • Includes features of Essentail plan, plus
  • Segments : 100
  • Goals : 150
  • Custom Dimensions : 30
  • White Label : plus Custom Colors
  • Heatmap and Session Recording
  • A/B Testing
  • Custom Reports : 100
  • Forms : 150
  • Media Analytics
  • Roll-Up Reporting
  • Multi-Channel Conversion Attribution
  • Tag Manager
  • Includes features of All Plan

Based upon the Number of Page views



  • Support : Dedicated account manager
  • Unlimited Websites
  • Unlimited Team Members
  • Unlimited Segments
  • Unlimited Goals
  • Custom Dimensions : 100
  • Data retention : Forever
  • Includes features of Business plan, plus
  • White Label : plus Custom Brand
  • Unlimited Custom reports
  • Unlimited Forms
  • SAML integration
  • LDAP integration
  • Custom Domain
  • Fully customisable and extensible
  • Includes features of All Plan

Free Download, Install and configure Matomo on your own servers


  • Easy to set up : Requires technical knowledge, and a server
  • Server/maintenance cost
  • Support : Community (Forum)
  • Includes features of Enterprise plan, plus
  • Activity Log : From $19 per Year
  • WooCommerce Analytics : From $39 per Year
  • Search Engine Keywords Performance : From $149 per Year
  • Funnels : From $199 per Year
  • Users Flow : From $89 per Year
  • White Label : From $59 per Year
  • Heatmap and Session Recording : From $229 per Year
  • A/B Testing : From $229 per Year
  • Custom Reports : From $229 per Year
  • Forms : From $179 per Year
  • Media Analytics : From $179 per Year
  • Roll-Up Reporting : From $99 per Year
  • Multi-Channel Conversion Attribution : From $89 per Year
  • SAML integration : From $579 per Year
  • Includes features of All Plan
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Disclaimer: The pricing details were last updated on 18/05/2018 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

Matomo FAQs

Matomo is Web Analytics Software. Matomo offers the following functionalities:

  • Heatmaps
  • Event Tracking
  • Campaign Management
  • Conversion Tracking
  • Goal Tracking
  • User Interaction Tracking
  • Time on site Tracking
  • Report Generation
  • Multiple Site Management
  • Alert Notifications

Learn more about Matomo features.

The pricing for Matomo starts at $19.0 per month. Matomo has 2 different plans:

  • Essential at $19.0 per month.
  • Business at $29.0 per month.
    • Matomo offers a Free Plan with limited features. They also offer an Enterprise Plan for their product.

      Learn more about Matomo pricing.

Yes, Matomo offers a free plan.

Learn more about Matomo pricing.

Yes, Matomo provides API.

Ask the Community View Community

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Matomo Reviews

Based on 105 Rating(s)
Rating Distribution
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  • 12
  • 6
  • 6
  • 0
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David A. BertoliniSource : saasworthy.com
(Reviewed on 21 January 2020)
Roughest, toughest, most complete in-house, self hosted independent analytics for your software

We have several software modules, some of them consumer facing, some only available through intranet. Matomo (Piwik) has sorted out usability and statistical usage problems that otherwise would have been hard to crack. 

Ezequiel CardosoSource : play.google.com
(Reviewed on 21 August 2019)

The Best of the world

Dirk VanbeverenSource : play.google.com
(Reviewed on 15 August 2019)

Great application. Though it gives me a java.security.cert.CertPathValidatorException: trust path for certification path not found. When i use https and a port on the domain name. I can login only if i create a new site without the port, fails, then i add the port to the address and i'm in. Directly connecting using the address with the port gives me this error.

Simon ManuelSource : play.google.com
(Reviewed on 03 May 2019)

Best switch I've made from Google Analytics. The app isn't stellar, there are a few things that could be improved. As someone who uses the standalone in-house version, I'm more than happy with the apps performance. Only wish it worked on phones before 6.0.

Carlos Andres Pinto-MurielSource : play.google.com
(Reviewed on 02 May 2019)

Amazing App , Amazing Tool period.

JAVAD ALSource : play.google.com
(Reviewed on 23 April 2019)

بسیار عالی

Devesh SahaiSource : play.google.com
(Reviewed on 14 April 2019)

Can't scroll on the new app unless i drag on the white bars

Doug TyreeSource : play.google.com
(Reviewed on 19 March 2019)

fantastic tool

Zombie Pt IISource : play.google.com
(Reviewed on 06 March 2019)

A solid app. A bit slow at times but I blame that on my bad hosting company.

A Google UserSource : play.google.com
(Reviewed on 09 February 2019)

So simplistic yet very efficient

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Videos on Matomo

Matomo Analytics - Dashboards
Matomo Analytics - Dashboards
Matomo Analytics - Visitors Feature
How to install Matomo Analytics - Cloud hosted version

Matomo Screenshots

Ecommerce screenshot
AB Testing screenshot
Forms screenshot
Search Engine screenshot
Heatmaps screenshot
Funnels screenshot
Row Evolution screenshot
Heatmaps screenshot
Visitor Profile screenshot
Transitions screenshot
Ecommerce screenshot
Ecommerce screenshot
AB Testing screenshot
Forms screenshot
Search Engine screenshot
Heatmaps screenshot
Funnels screenshot
Row Evolution screenshot
Heatmaps screenshot
Visitor Profile screenshot
Transitions screenshot