Home/Web Analytics Software/Matomo
Updated on: July 28, 2021
What is Matomo ?
Matomo - Web Analytics Software
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98% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Matomo

Complete analytics. 100% yours
(68 Ratings) Write Review

It is an open source analytics software with privacy protection and user-centric insights. It can be installed on your server at free of cost. It provides real time updates about the details of your website visitors. Matoma has a customizable dashboard which allows you to create your own dashboard with widget configuration. It has goal conversion tracking using which you can track your progress to reach business objectives. In addition, it has event tracking feature to identify and measure interaction by the users in your website. Moreover, the software has A/B testing platform using which you can experiment and optimize your website campaigns by running A/B tests.

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Matomo Features Show All Features

Matomo Technical details

Support Online Customer Type Large Enterprises Medium Business Small Business
API Location / Phone Number Wellington, New Zealand
Deployment SaaS/Web/Cloud Mobile - Android Mobile - iOS Category Web Analytics Software

Matomo Pricing

Pricing ModelFreemium , Open-source , Subscription
On-Premise
Free

For Monthly Traffic: 50000 Page Views

Features

  • Easy to set up: Requires technical knowledge, and a server
  • Choose where your data is stored
  • Support: Free community support or paid support subscriptions
  • Websites: Unlimited
  • Team members: Unlimited
  • Segments: Unlimited
  • Goals: Unlimited
  • Custom Dimensions: 100
  • Raw data retention: Forever
  • Report data retention: Forever
  • No data sampling
  • Google Analytics data importer
  • GDPR Manager
  • API access
  • Standard reports
  • Activity Log: From 19EUR/year
  • WooCommerce Analytics: From 39EUR/year
  • Search Engine Keywords Performance: From 129EUR/year
  • Funnels: From 179EUR/year
  • Users Flow: From 79EUR/year
  • White Label: From 149EUR/year
  • Heatmap & Session Recording: From 199EUR/year
  • A/B Testing: From 199EUR/year
  • Custom Reports: From 199EUR/year 100
  • Forms: From 149EUR/year 100
  • Media Analytics: From 149EUR/year
  • Roll-Up Reporting: From 199EUR/year
  • Advertising Conversion Export: From 149EUR/year
  • Multi-Channel Conversion Attribution: From 79EUR/year
  • Cohorts: From 89EUR/year
  • Tag Manager
  • SQL raw data access
  • SAML integration: From 499EUR/year
  • LDAP integration
  • Custom Domain
  • Fully customizable and extensible

All plan features

  • eCommerce Tracking
  • Event Tracking
  • Content Tracking
  • Campaign Tracking
  • User Tracking
  • Site Search
  • Real-Time
  • Customisable Dashboard
  • Segmentation
  • Custom Logo
  • Row Evolution
  • Transitions
  • Overlay
  • Privacy Options
  • All Websites Dashboard
  • Visitor Maps
  • Visitor Profile
  • Site Speed
  • Geo-Location
  • Annotations
  • Scheduled Email Reports
  • Custom Alerts
  • HTTP Analytics API
  • HTTP Tracking API
  • Log Analytics
  • Exportable Widgets
  • 100+ Integrations
  • 50+ Languages
  • 100+ Currencies
  • Timezone support
Cloud

₹ 2590 per month

For Monthly Traffic: 50000 Page Views, pricing varies based on the number of Page Views

Features

  • Includes features of On-premises plan, plus
  • Additional pageviews: 5,000 for INR259
  • Easy to set up
  • Choose where your data is stored: In Europe
  • Support: Email-Support
  • Websites: 30
  • Team members: 30
  • Segments: 100
  • Goals: 150
  • Custom Dimensions: 30
  • Raw data retention: 24 months
  • Activity Log
  • WooCommerce Analytics
  • Search Engine Keywords Performance
  • Funnels
  • Users Flow
  • White Label: Custom Logo & Colors
  • Heatmap & Session Recording
  • A/B Testing
  • Custom Reports: 100
  • Forms: 100
  • Media Analytics
  • Roll-Up Reporting
  • Multi-Channel Conversion Attribution
  • Cohorts
  • SAML integration: Available in Cloud Enterprise
  • LDAP integration: Available in Cloud Enterprise
  • Custom Domain: Available in Cloud Enterprise
  • Fully customisable and extensible: Partially

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Disclaimer: The pricing details were last updated on 18/05/2018 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

Learn more about Matomo pricing.

Matomo FAQs

Matomo is Web Analytics Software. Matomo offers the following functionalities:

  • Heatmaps
  • Event Tracking
  • Campaign Management
  • Conversion Tracking
  • Goal Tracking
  • User Interaction Tracking
  • Time on site Tracking
  • Report Generation
  • Multiple Site Management
  • Alert Notifications

Learn more about Matomo features.

Yes, Matomo provides API.

Ask the Community View Community

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Matomo Reviews

OVERALL RATING
4.3
Based on 68 Rating(s)
Rating Distribution
  • 72.7 %
  • 27.3 %
  • 0 %
  • 0 %
  • 0 %
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David A. BertoliniSource : saasworthy.com
(Reviewed on 21 January 2020)
Roughest, toughest, most complete in-house, self hosted independent analytics for your software

We have several software modules, some of them consumer facing, some only available through intranet. Matomo (Piwik) has sorted out usability and statistical usage problems that otherwise would have been hard to crack. 

...more
Source : g2crowd.com
(Reviewed on 30 January 2018)
"Free and open source analytics with plenty of premium features"

What do you like best?

Free and open source, but with plenty of features found in most premium analytics software; email reporting and user insights

What do you dislike?

Piwik would benefit from richer visual representations of data; demographic data could use work

What business problems are you solving with the product? What benefits have you realized?

As a web developer, Piwik allowed me to gain deeper insight into how users are using my clients' websites

...more
Source : g2crowd.com
(Reviewed on 15 July 2016)
"Amazing Reporting"

What do you like best?

The #1 thing I like is the ability for all tracking information to be stored privately and not be used by the company for their own gain. So the data I collect is truly my own, an absolute necessity for business with sensitive consumer information!

What do you dislike?

Honestly the only negative is that I would be responsible for my own data - but they provide a hosted solution that is wonderful as well. There isn't much to dislike!

Recommendations to others considering the product

This will not be an easy copy and paste installation unless you want to use their cloud platform - which is also great, by the way!

What business problems are you solving with the product? What benefits have you realized?

#1 problem solved is ownership of the data collected and Piwik is the best solution!

...more
Source : g2crowd.com
(Reviewed on 05 July 2016)
"The Google Analytics Alternative"

What do you like best?

An awesome solution for private web, mobile app, and marketing campaign analytics. Best-in-class features and functionality out-of-the-box. A beautiful user interface that makes the system easy-to-use.

What do you dislike?

Functional customization requires development skills. A few tracking features are ineffective due to Google's monopoly and their anti-competitive tactics.

Recommendations to others considering the product

Awesome solution for private web analytics.

What business problems are you solving with the product? What benefits have you realized?

Website analytics, mobile app analytics, marketing campaign analytics. Created custom dashboards and reports.

...more
Source : g2crowd.com
(Reviewed on 24 June 2016)
"Great Open-Source Analytics Tool"

What do you like best?

The endless analytical opportunities from it being open-source.

What do you dislike?

Could be a little more user friendly. Can be a little difficult to train employees.

What business problems are you solving with the product? What benefits have you realized?

We mainly use this to track phone calls and see where they came from. This is ma Ly used for our paid marketing campaigns.

...more
Source : g2crowd.com
(Reviewed on 29 May 2016)
"Indepth, free web analytics solution to try"

What do you like best?

I like to own the data I manage. Most free analytics solutions don't offer that. With Piwik you host your data analytics on your own server, not sharing it with third-party services (like ads. I like some features of Piwik too (like Piwik Overlay Maps which show how many clicks each on-page link has triggered. It's a nice visualization of how users interact with my pages. Other reports are probably standard: You get to see top referrals, top referral keywords (most will be non-provided, conversions / goals, landing / entry and exit pages and so on. If you get a lot of traffic, you'll find real-time map feature very addictive too. The dashboard view is very easy to customize which I loved

What do you dislike?

It's hard to install, at least the way I did it. It should be hosted on your own server, so I had to hire a developer to help me. Google Analytics is easier of course but with Piwik you own all the data and save it on your own server. It's not as indepth as Google Analytics either.

Recommendations to others considering the product

If you have a tech team, give it a try

What business problems are you solving with the product? What benefits have you realized?

It's the best free self-hosted independent web analytics solution I am aware of

...more
Source : g2crowd.com
(Reviewed on 14 April 2016)
"Robust features and smooth operation"

What do you like best?

Piwik installs easily and doesn't interfere with the user experience. It also includes a robust Javascript API comparable to the industry leader and a PHP-based extension system. Even if Piwik doesn't have a feature I might want, I apparently have the ability to program just about any new feature as an extension. Some of these, like the database status reporter, provide indispensable information about the health of the server. The built-in Geolite database downloader is another welcome surprise.

The reports are highly customizable and easy to work with. It also filters out referral spam, which is something Google doesn't do.

What do you dislike?

The interface feels a little rough around the edges. I'd also like to see it use a front controller design pattern that keeps code besides index.php out of the webroot, but these are things that can be improved down the road. I'd also like to see a more attractive default theme. As is, it's a little on the ugly side.

Recommendations to others considering the product

It's very easy to install, so just give it a try and see for yourself.

What business problems are you solving with the product? What benefits have you realized?

I'm trying to track and maximize conversions. Piwik provides detailed information on individual users, which Google only allows in aggregate. This allows much more accurate generation of narratives to describe the desires of users on the site.

...more
Source : g2crowd.com
(Reviewed on 24 March 2016)
"Powerful, free analytics with support for a wide range of platforms. "

What do you like best?

Piwik installs rapidly, configures easily, and presents its data in a form which is useful for execs and admins alike. I set up Piwik to email daily reports to my CEOs, and that has saved me significant time which I formerly spent interpreting and explaining previously cryptic traffic analysis reports. I use a single Piwik instance to monitor several clients' sites, so it's saved time from an administrative standpoint as well as a site development one.

What do you dislike?

Very little. It's great software.

The Drupal e-commerce extensions are currently not working for me on an older instance of Drupal, but several other modules and, indeed, the Drupal 6 core, are EOL, so I am not inclined to attribute that issue to Piwik developers.

Recommendations to others considering the product

Piwik is simple to install, and free. I'd recommend installing it on a spare server and trying it out, I believe it compares favorably to many paid offerings.

What business problems are you solving with the product? What benefits have you realized?

Piwik's multiple site support has saved significant time, where I formerly had to gather reports from multiple client sites, I now need only check Piwik's single dashboard. Piwik's digest reports are an excellent time-saving feature as well, and are self-explanatory enough for tech-illiterate execs.

...more
Source : g2crowd.com
(Reviewed on 08 March 2016)
"Piwik is the recommended analytics"

What do you like best?

Piwik can track websites accurately and works pretty much the same way like GA, without the privacy issues. Plus you can host it on your own hosting and do not have to worry about server resources.

What do you dislike?

None. I am perfectly happy with Piwik and do not see any negatives.

What business problems are you solving with the product? What benefits have you realized?

It has helped me track visitors all over the world and the keywords used for search results.

...more
Source : g2crowd.com
(Reviewed on 07 March 2016)
"representative quality of open source product"

What do you like best?

Possibility to host an instance of piwik on a server which we control, enables us to gather analytics while respecting people's privacy.

What do you dislike?

It takes some additional work to enable geolocation of IP addresses.

Recommendations to others considering the product

Try it and think about benefit of respecting privacy of people who visit websites you run.

What business problems are you solving with the product? What benefits have you realized?

Understanding of traffic to our websites and navigation patterns of people who visit them. It feels encouraging to publish quality content when you see that people take time to get time to read it.

...more
Read All Reviews

Videos on Matomo

Matomo Analytics - Dashboards
Matomo Analytics - Dashboards
Matomo Analytics - Visitors Feature
How to install Matomo Analytics - Cloud hosted version

Matomo Screenshots

Heatmaps screenshot
Funnels screenshot
Row Evolution screenshot
Heatmaps screenshot
Visitor Profile screenshot
Transitions screenshot
Matomo reporting interface guide
Website graphics
Heatmaps screenshot
Heatmaps screenshot
Funnels screenshot
Row Evolution screenshot
Heatmaps screenshot
Visitor Profile screenshot
Transitions screenshot
Matomo reporting interface guide
Website graphics

Disclaimer

The research is compiled using multiple sources, let us know of any feedback on feedback@saasworthy.com