Home/Web Analytics Software/Matomo
Updated on: July 12, 2020
What is Matomo ?
Matomo - Web Analytics Software : SaaSworthy.com
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92% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Matomo

Complete analytics. 100% yours
(143 Ratings) Write Review

It is an open source analytics software with privacy protection and user-centric insights. It can be installed on your server at free of cost. It provides real time updates about the details of your website visitors. Matoma has a customizable dashboard which allows you to create your own dashboard with widget configuration. It has goal conversion tracking using which you can track your progress to reach business objectives. In addition, it has event tracking feature to identify and measure interaction by the users in your website. Moreover, the software has A/B testing platform using which you can experiment and optimize your website campaigns by running A/B tests.

Matomo Awards

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Matomo Features Show All Features

Matomo Technical details

Support Online Customer Type Large Enterprises Medium Business Small Business
API Location / Phone Number Wellington, New Zealand
Deployment SaaS/Web/Cloud Mobile - Android Mobile - iOS Category Web Analytics Software

Matomo Pricing

Pricing ModelFree Trial , Freemium , Open-source , Subscription
Essential
$19 /Month

For Monthly Traffic : 50000 Page Views

Essential Analytics package

Features

  • 5 Websites
  • 5 Team Members
  • 6 Months Data Retention
  • Additional 5000 pageviews for $19
  • Easy to set up
  • Email Support
  • Segments : 10
  • Goal : 25
  • Custom Dimensions : 10
  • No data sampling
  • GDPR Manager
  • API access
  • Standard reports
  • Activity Log
  • WooCommerce Analytics
  • Search Engine Keywords Performance
  • Funnels
  • Users Flows
  • White Label : Custom Logo
  • Fully customisable and extensible : Partially

All the Plans Includes these Features

  • eCommerce Tracking
  • Event Tracking
  • Content Tracking
  • Campaign Tracking
  • User Tracking
  • Site Search
  • Real-Time
  • Customisable Dashboard
  • Segmentation
  • Row Evolution
  • Transitions
  • Overlay
  • Privacy Options
  • All Websites Dashboard
  • Visitor Maps
  • Visitor Profile
  • Site Speed
  • Geo-Location
  • Annotations
  • Scheduled Email Reports
  • Custom Alerts
  • HTTP Analytics API
  • HTTP Tracking API
  • Log Analytics
  • Exportable Widgets
  • 100 plus Integrations
  • 50 plus Languages
  • 100 plus Currencies
  • Timezone support

Based upon the Number of Page views

Business
$29 /Month

For Monthly Traffic: 50000 Page Views

Complete Analytics package

Features

  • 30 Websites
  • 30 Team Members
  • 24 Months Data Retention
  • Additional 5000 PageViews for $3
  • Includes features of Essentail plan, plus
  • Segments : 100
  • Goals : 150
  • Custom Dimensions : 30
  • White Label : plus Custom Colors
  • Heatmap and Session Recording
  • A/B Testing
  • Custom Reports : 100
  • Forms : 150
  • Media Analytics
  • Roll-Up Reporting
  • Multi-Channel Conversion Attribution
  • Tag Manager
  • Includes features of All Plan

Based upon the Number of Page views

Enterprise
Custom

Features

  • Support : Dedicated account manager
  • Unlimited Websites
  • Unlimited Team Members
  • Unlimited Segments
  • Unlimited Goals
  • Custom Dimensions : 100
  • Data retention : Forever
  • Includes features of Business plan, plus
  • White Label : plus Custom Brand
  • Unlimited Custom reports
  • Unlimited Forms
  • SAML integration
  • LDAP integration
  • Custom Domain
  • Fully customisable and extensible
  • Includes features of All Plan
On-Premise
Free

Free Download, Install and configure Matomo on your own servers

Features

  • Easy to set up : Requires technical knowledge, and a server
  • Server/maintenance cost
  • Support : Community (Forum)
  • Includes features of Enterprise plan, plus
  • Activity Log : From $19 per Year
  • WooCommerce Analytics : From $39 per Year
  • Search Engine Keywords Performance : From $149 per Year
  • Funnels : From $199 per Year
  • Users Flow : From $89 per Year
  • White Label : From $59 per Year
  • Heatmap and Session Recording : From $229 per Year
  • A/B Testing : From $229 per Year
  • Custom Reports : From $229 per Year
  • Forms : From $179 per Year
  • Media Analytics : From $179 per Year
  • Roll-Up Reporting : From $99 per Year
  • Multi-Channel Conversion Attribution : From $89 per Year
  • SAML integration : From $579 per Year
  • Includes features of All Plan
Screenshot of the Vendor Pricing Page
Matomo Pricing
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Disclaimer: The pricing details were last updated on 18/05/2018 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

Matomo FAQs

Matomo is Web Analytics Software. Matomo offers the following functionalities:

  • Heatmaps
  • Event Tracking
  • Campaign Management
  • Conversion Tracking
  • Goal Tracking
  • User Interaction Tracking
  • Time on site Tracking
  • Report Generation
  • Multiple Site Management
  • Alert Notifications

Learn more about Matomo features.

The pricing for Matomo starts at $19.00 per month. Matomo has 2 different plans:

  • Essential at $19.00 per month.
  • Business at $29.00 per month.
    • Matomo offers a Free Plan with limited features. They also offer an Enterprise Plan for their product.

      Learn more about Matomo pricing.

Yes, Matomo offers a free plan.

Learn more about Matomo pricing.

Yes, Matomo provides API.

Ask the Community View Community

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Matomo Reviews

OVERALL RATING
4.2
Based on 143 Rating(s)
Rating Distribution
  • 112
  • 16
  • 7
  • 7
  • 1
SHARE YOUR EXPERIENCE Write a Review
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Henry CohenSource : saasworthy.com
(Reviewed on 01 June 2020)
Easy to use and GDPR-compatible

Easy to learn, use and compatible with GDPR-requierments.

...more
Kitty CatSource : play.google.com
(Reviewed on 25 May 2020)

Terrible. Worse than just using the website.

...more
Verified UserSource : trustradius.com
(Reviewed on 13 May 2020)
Matomo, on premise analytics

Use Cases and Deployment Scope

Matomo is in use by marketing, web analytics, big/small data and development and test Departments as our web analytics tool. It is free, on-premise with a stack of analytics possibilities. The possibility to run Matomo server on-premise is its USP. As an open-source tool, Matomo is a good way to get insights of websites.

Pros and Cons

  • USP: On premise Hosting
  • No license costs Initial ( paid plugins available)
  • Basic Analytics and Dashboard functions
  • GDPR conform cause in premise Hosting
Edit
  • Only 3 free custom parameters ( paid plugins to upgrade available)
  • No cloud Hosting possible
  • Not recommended for large companies

Likelihood to Recommend

As an on-premise analytics tool, Matomo is great and recommended for internal data measurement like intranet community data. Matomo could help to understand and test the usability of a website.
But big online eCommerce platforms should use an analytics product with more features like AT Internet, Adobe, Econda or Mapp. Matomo's filter and segmentations are very limited and the visualization is rudimentary, but it's safe and perfect for small websites, low budgets, or where strong GDPR guidelines are required.
Read this authenticated review

...more
MarkSource : play.google.com
(Reviewed on 30 April 2020)

Horrible. Even worse than the website.

...more
James AndersonSource : play.google.com
(Reviewed on 25 April 2020)

Great solution for web data. Easy to hook up the mobile app with the account created via desktop version. I do wish the app provided more functions, sometimes find myself going to the desktop version for certian information even on mobile. Otherwise, app is great!!

...more
Alireza HassaniSource : trustradius.com
(Reviewed on 16 April 2020)
Why you should choose Matomo

Use Cases and Deployment Scope

We are using On-Premise hosting. With the help of the funnel in Matomo, We figured out in which pages we have lost most of the users so it helps us to redesign the subscription model of the user on the website and we had more subscribers later on. another help that I can mention is the Heatmap, after implementing Heatmap in our portals we understood we need to change UX design and don't let users lost on the home page.

Pros and Cons

  • On-Premise Setup
  • Heatmap
  • Funnels
Edit
  • Collects too much information
  • Website is not user friendly
  • Charts and graphs are not very intuitive

Likelihood to Recommend

Our company provides subscription and payment services for mobile operators and we also launch our games and music portals for users. For measuring web analytics KPI, we use Matomo because its open-source and the privacy policies of Matomo are very clear and they don't send data to third parties which is very important for our company. None of our customers have any problem using Matomo as a web analytic tool.
For those who want to have advanced event analytics of apps and web at the same time, maybe it is not the best solution. they need to have an extra tool to track all the interesting events on the web and app.
Read Alireza Hassani's full review

...more
Neil BridgesSource : play.google.com
(Reviewed on 09 April 2020)

Great software for seeing your stats...

...more
Claudio KuenzlerSource : play.google.com
(Reviewed on 06 April 2020)

Great app to quickly get a view of the Piwik (now Matomo) stats!

...more
Ryan JohnSource : play.google.com
(Reviewed on 31 March 2020)

Excellent! Easy to use, perfect stats, nice variety of information. Definitely 5 star app.

...more
Jared St. JeanSource : play.google.com
(Reviewed on 20 March 2020)

Much better visually and super easy to navigate and setup. Amazing alternative to the other guys

...more
Read All Reviews

Videos on Matomo

Matomo Analytics - Dashboards
Matomo Analytics - Dashboards
Matomo Analytics - Visitors Feature
How to install Matomo Analytics - Cloud hosted version

Matomo Screenshots

Ecommerce screenshot
AB Testing screenshot
Forms screenshot
Search Engine screenshot
Heatmaps screenshot
Funnels screenshot
Row Evolution screenshot
Heatmaps screenshot
Visitor Profile screenshot
Transitions screenshot
Ecommerce screenshot
Ecommerce screenshot
AB Testing screenshot
Forms screenshot
Search Engine screenshot
Heatmaps screenshot
Funnels screenshot
Row Evolution screenshot
Heatmaps screenshot
Visitor Profile screenshot
Transitions screenshot