Branch is URL Shorteners. Branch offers the following functionalities:
- Link Analytics
- Link Branding
- URL Shortening
Learn more about Branch features.
Branch is an online URL shortening software that will help its users generate easy-to-remember and custom links with greater ease. With the help of link branding feature, users can create and use custom branded domain name in their link for encouraging better engagement. The links generated and shortened using this software can be shared properly across multiple channels and platform. It comes with robust link matching, management and tracking capabilities. With the help of Branch tool,you can very easily take a note of all essential customer touchpoint across different platform, channel, and Operating System. It providers its users with power analytics that allow gaining better insights.
|Support||Business Hours Online||Customer Type||Large Enterprises Medium Business Small Business|
|API||NA||Location / Phone Number||California, United States|
|Deployment||SaaS/Web/Cloud Mobile - Android Mobile - iOS||Category||URL Shorteners|
Contact the Vendor for Detailed Pricing Information
Disclaimer: The pricing details were last updated on 18/10/2018 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.
The pricing for Branch starts at $59.00 per month. Branch has a single plan:
Branch offers a Free Plan with limited features. They also offer an Enterprise Plan for their product.
Learn more about Branch pricing.
No, Branch does not provide API.
Comprehensive customization. Ease of use of the platform. Excellent documentation.
Nothing to report as of this date. So far, the platform seems to be great.
Great way to acquire link and achieve attribution metrics for Unity Ad campaigns!
Unity application install tracking.
Customer Support from their team and from a tool's functionality perspective i really love the way you can personalize each journey so that the user feels connected to what he was doing on the website.
There are not so many things that i dislike about branch as a product but what i really don't like is the response time i get when pulling large set of data. I guess that is something that branch team should look into.
One of the biggest pain areas that we had was how do we convert our mobile users to app and more importantly how do we measure their performance and with branch we are easily able to solve it and best part is we are measuring it and optimizing it further.
I like that you can setup the structure of the deeplinks, the way you want. This gives me the opportunity to really customize the way I want to use Branch.
Furthermore, I believe that the MAU based pricing is also fair.
I missed clear information or guides on more advanced things like dynamic variables and passing them onto the end-points.
Linking from Email to people with/without our app. The benefit is to bring the customer to the right place. Always.
The reason we use Branch.io is to track app installs for iOS and Android so we can determine which advertising is giving us the best results.
We haven’t found any reasons to say bad about this product at this time.
We were unable to track installs for iOS so we never new where any of our installs we coming from.
As an engineer, it was a breeze to integrate. The documentation is thorough, and any ancillary questions I did have were promptly answered in almost real-time.
Further, the post-go-live support has been second to none, even with changes in Branch personnel. The friction has been minimal since implementation, from both a development and product standpoint.
There's not much to dislike. Branch is transparent about its product, its limitations, and also very thorough reasoning/justification BEHIND these limitations.
Attributing ad campaigns to various mobile app-related metrics was one of our biggest initial goals. We've made significant progress here, as well as in understanding the different kinds of users and their corresponding behavior with our software.
I work with an awesome team from Branch which goes above and beyond to help my mobile team to test and deploy new features that we initiate for our members and non-members.
I don't really think there is anything I dislike.
We have solved critical problems where we want to balance member experience with promotional messages and encouragement to install APPs along with any social messaging over the mobile browsers.
The relationship with the dev and customer success team has been fluid and transparent. Plus the product is ever evolving.
Limitations in end user reporting has been my main issue.
To really consider how deep you want to get into your acquisition tactics and how the contract will effect your overall budget.
Seamless acquisition deeplinking into our apps and clear attribution of these users. The transparency or where users are coming from and the flexibility to provide them with a targeted experience.
- Easy to implement in iOS and Android
- Provides a way to redirect users to download the app from mobile website
- More app traffic
- Gather analytics from deep links
- Great support from the branch team.
Haven't faced any issues with Branch yet. The process has been smooth and happy with the results of integrating branch.
Branch is extremely helpful if you are looking to drive more app installs and app traffic. It's extremely easy to implement in iOS and Android.
Driving users to use the app rather than website is one problem we have been trying to solve and branch has been able to solve that extremely well. Also, navigating to specific pages inside the app from marketing emails is another thing which we use branch for.
Branch is deeply invested in the mobile marketing community, their events always draw huge crowds due to the quality of the speakers and the content shared. We're currently only leveraging their deeplinking solution, even though their suite of solutions includes also attribution, although we're not currently leveraging this service due to our own limitations. Their dashboard is very user friendly, providing access to powerful insigths.
Can't really pinpoint anything they should change.
By leveraging Branch's deeplinking capabilities we are able to offer our readers a seamless reading experience, allowing them to access their content on any device they're currently using.
Very easy to onboard and integrate with our Martech stack. Marketing and Product can easily use without much instruction. Deeplinking capabilities and MMP are best in class.
Nothing dislike so far, but curious how Branch will work after iOS 14.
Primarily deeplinking and as a mobile measurement partner.