How to Measure the Success of Your Marketing Automation Campaign

This client success story and discover how a national company used Distribion's Marketing Storefront to retain and cross-sell customers, gain more referral business and increase customer satisfaction and loyalty.

This White Paper will help you to learn how to use technology to scale and measure your tactics and campaigns, to beat your competitors, understand your customers and increase sales.

For many sales professionals, automation systems provide the best way possible to pare down leads and focus on the prospects most likely to buy. But before you can decide if a marketing automation system is right for your company, you need to know more about automation and its return on investment (ROI).

This e-book explores to learn about the Lead generation, so how Lead Generation is important for your business because the traditional buying process has dramatically changed and therefore, requires your business to stimulate interest in your products or services across the customer pipeline.

This guide provides a framework for evaluating marketing automation systems. This guide will help you to learn Whether a specific marketing automation solution can provide you with the tools necessary to achieve your business goals, What questions to ask potential vendors in areas such as email compliance and delivery, data management and campaign management, How to assess what life will be like after your purchase - from implementation to ongoing use.

This Definitive Guide to Marketing Automation is designed to answer any and all questions you have about the topic. It will show you what marketing automation is and how it can help your company. It will show you how to select the right system, and what investments are required for success.

Marketing automation can help you uncover the story of how your customer interacts digitally with your brand, your content, and the people in your company, throughout the entire lifecycle. This ebook covers with the 8-step guide will walk you through the steps needed to build quality, lasting relationships with your customer.

If you’re managing email, search, lead generation, and social campaigns as a digital marketer, you probably spend way too much time executing the same tasks over and over. In this white paper, you’ll learn strategic and practical advice to launch a new marketing automation program, or improve the one you already have.

Marketing Automation is one of the fastest growing segments in the field of marketing. Most experts agree that this type of tool can significantly boost the efficiency of companies’ marketing and sales processes. Nevertheless, it is unlikely that you would acquire this tool before you are fully familiar with its applications and consequences. This white paper will examine how marketing and sales activities can be optimised using Marketing Automation.

A study looking at how the B2B sales cycle has changed and at the role of marketing automation and CRM in nurturing leads to produce improved marketing Return on Investment (ROI) and better sales conversion rates. This white paper draws on independent sources to look at the challenges faced by B2B marketers and sales teams in the pursuit of good quality 'warm' leads and how to convert them successfully.

Project management methodologies are like roadmaps, guiding your team from project kickoff to the finish line. But what makes one approach better than another? And with so many options, how do you know which methodology is right for your project? This ebook helps you to learn the fundamentals of popular project management methodologies.

These principles serve as a blueprint for how businesses can develop a culture of excellence. This report examines the state of these principles in business today, how workers feel about them, and the barriers to implement them.

Creative teams are responsible for some of the most iconic and influential images in modern history. They give life to products, elevate brands, and create experiences that make a lasting impact on audiences around the world. This report highlights Wrike's most interesting and unexpected findings across in-house teams, agencies, managers, and individual contributors.

It’s difficult to define what a “good” project manager is these days. Every organization defines the role, and often the title, differently. Project managers are needed in many industries. As a PM, you might work on small or large teams with job duties that range from budget and timeline only to everything you can think of under the operational sun.

Ensure your projects are set up for success with this latest guide, Project Management: Planning Your Web Design Workflow — the first in a series of ebooks dedicated to helping you grow your business and manage projects more efficiently.

This ebook will guide you through all of the Key Performance Indicators (KPIs) available to help you measure the success of your strategy. Though this should give you a clear overview of Instagram analytics and KPIs, not every KPI will be relevant to you – it all depends on your overall mission, or what you want to achieve with your Instagram account.

In this comparison study, undertaken by a Global System Integrator on behalf of a large US multinational, Provar and Selenium are put to the test across many Salesforce test automation activities, including test authoring and debugging, execution, maintenance and integration capabilities, using a set of standard Salesforce test scenarios.

Whether you want to enhance collaboration in your organization or document yourself on recent collaboration software trends, the enterprise collaboration space may appear daunting. Today, tens of vendors populate this space, from high-end enterprise platforms to more niche players, from broad solutions to specialized, contextualized collaboration tools.

The Zendesk User's Guide describes how to set up, manage, and customize your help desk. It is intended for Zendesk account owners and administrators, and also agents with access permissions to the administrative features of Zendesk.

It’s difficult to define what makes a “good” project manager. Every organization defines the role and the title differently. However, project managers are needed in almost all industries. In this guide, TeamGantt will share tips on project planning, managing scope and expectations, and more.