Home/Marketing Automation Software/Top Marketing Automation SoftwareUpdated on: November 29, 2023

Top Marketing Automation Software

 Marketing automation software can help automate marketing activities, streamline workflows, and measure the outcomes of marketing campaigns. This software often provides a central database for all marketing information. Marketers use this information to create segmented and personalized experiences for customers.  These platforms also offer email actions, drip sequences, CRM updates, lead scoring, sales lead rotation, SMS, and other such features. In case you are also looking for top marketing automation software then we can help. Here we've compiled a list of top marketing automation software to help you. The list also highlights top features, pricing details, alternatives, and reviews. You can also compare this software with other similar tools to choose the one that best suits your needs.

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UniStack - Top Marketing Automation Software
72%The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More


Engage. Collaborate. Automate
(0 Ratings)

UniStack pricing: Starts at $49.00.

What is UniStack and how does it work?

UniStack platform is designed to make personalized marketing easier than ever. With the highest delivery rates in the industry, user can target, launch, and analyze campaigns based on data and communication history. Using advanced AI-backed algorithms and carrier filtering reports, user can make sure that campaigns are reaching their intended destinations. They have streamlined the process so that even businesses with large datasets can have access to personalized marketing with just a few clicks. Personalization has been proven to be an effective marketing tool. show more

WebEngage - Top Marketing Automation Software
91%The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More


Application with enterprise grade capabilities
(191 Ratings)

WebEngage pricing: WebEngage Offers Custom plan.

What is WebEngage and how does it work?

WebEngage is a customer data platform and marketing automation suite that makes user engagement and retention simplified and highly effective for consumer tech enterprises and SMBs. The platform helps brands drive more revenue from their existing customers and anonymous users through highly contextual, hyper-personalized engagement campaigns across ten communication channels. Product and marketing practitioners across the globe design intuitive user lifecycle journeys on the WebEngage dashboard to convert existing users through data-backed, timely omnichannel engagement campaigns. The platform offers in-depth product and marketing analytics for brands to track growth metrics and campaign performance effectively. WebEngage powers the user engagement for thousands of brands worldwide, working across several industries like E-Commerce, Edtech, Fintech, Foodtech, Media & Publications, Gaming, BFSI, Healthcare, Online Retail. show more

ActiveCampaign - Top Marketing Automation Software
98%The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More


An all-in-one marketing platform
(9,757 Ratings)

ActiveCampaign pricing: Starts at $29.00. Offers Custom plan.

What is ActiveCampaign and how does it work?

ActiveCampaign is designed by combining the all-around abilities of marketing automation, email marketing and Customer Relationship Management automation. It is suitable for any business size. With the phenomenal drag-and-drop interface, you can send beautiful newsletters, build and design email campaigns to engage their audience, thereby converting more contacts into customers. It also lets you connect and collaborate with the users through their forums as well as other social media platforms. ActiveCampaign pricing plans are affordable and they also offer discounts to the non-profit organizations. show more

Adobe Marketo Engage - Top Marketing Automation Software
94%The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Adobe Marketo Engage

Make the complex buyer journey simple
(4,248 Ratings)

Adobe Marketo Engage pricing: Adobe Marketo Engage Offers Custom plan.

What is Adobe Marketo Engage and how does it work?

Marketo is a best in class marketing automation software that helps companies involved in various sectors to enhance their customers’ experience and encourage them to visit again at their store. It helps companies to identify and engage the right customers by tracking their behaviour. The software easily builds and scales automated marketing campaigns and determines how marketing channels are impacting revenue. To keep the customers engaged, Marketo creates relevant conversations based on individual behaviours in real-time. The solution includes pre-built tiles and dashboards with advanced segmentation and filters to capture customer interactions at every stage. These simple dashboards and in-depth reporting tools show a clear picture of the impact of Return of Investment. The software attracts, nurtures and converts win-ready lead to sales through its inbound and outbound programs. It also creates personalised campaigns based on the customers’ activities to help them find what they are looking for. show more

Vbout - Top Marketing Automation Software
89%The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More


The best multi-channel marketing solution for you
(396 Ratings)

Vbout pricing: Starts at $90.00. Offers Custom plan.

What is Vbout and how does it work?

Vbout is an advanced multi-channel marketing automation solution, ideally suited to all types of enterprises for collecting potential leads and converting them into loyal clients. It provides tools for social media management, email marketing, landing page creation, progressive user profiling, and customer experience building. With Vbout, users get completely customizable features that can be personalized according to personal needs and requirements. It enables lead scoring, ROI tracking, channel management, and campaign segmentation. You can also organize and manage email drip campaigns, and landing pages with Vbout. Lead nurturing and website visitor tracking are also some of the options that are available with this software. You get a super easy and intuitive platform along with unparalleled and personalized support for the best user experience with Vbout. Users can profile their leads, segment their audience, and manage their lists easily with Vbout. It also helps in managing all of your social media platforms and in gaining insightful analytics to improve the progress and growth of your brand. You get a free demo, 24* live support and a quotation based pricing plan with this software. show more

Omnisend - Top Marketing Automation Software
93%The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More


Perform more than Email Marketing
(655 Ratings)

Omnisend pricing: Starts at $16.00. Offers Free-forever plan.

What is Omnisend and how does it work?

Omnisend is an eCommerce marketing automation tool that helps users to improve sales by combining several channels into the marketing strategy. It allows the user to integrate various channels within the same automation workflow. Boost email marketing campaigns with the help of email blasts, newsletters, and easy drag-and-drop builders. Omnisend helps to build an advanced automation workflow that assists users in meeting their individual needs based on visitor activities. It enables users to build smart segmentation from different lists that allow the user to send accurate messages to the right person only. With Omnisend, they can add any data which is more relevant to your customer’s profile and reach your target audiences through loyalty program status or anything else that is tailored for the customers. Segmentation can lead to much better sales. It provides powerful forms to capture each and every visitor and make sure they won’t leave without taking action. It presents them with a forever-visible widget at the bottom of the screen that gives an option to the customers to click on the link while browsing. show more

SpeedyBrand - Top Marketing Automation Software
75%The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More


Get More Traffic
(0 Ratings)

SpeedyBrand pricing: SpeedyBrand Offers Custom plan.

What is SpeedyBrand and how does it work?

SpeedyBrand is the solution for businesses looking to maximize their online presence. This digital content is optimized for SEO and tailored to reach customers in the most efficient way possible. This mission is to help user attract targeted traffic, engage with the audience, and create a lasting impact that helps the business stand out from the competition. They provide high-quality content, such as videos, blogs, articles, social media posts and more all designed to accelerate user engagement on the website or platform. With us, they will get maximum visibility in minimal time, allowing users to improve the bottom line and pursue success. They take pride in the quality of the services and customer satisfaction is our priority; they strive to make sure each piece of content meets the highest standards and exceeds expectations. For professional marketers who want to improve their online presence without breaking their budget, SpeedyBrand provides an innovative solution backed by our commitment to excellence. Entrusting us with the branding needs will give the peace of mind knowing that experienced professionals are working hard on creating engaging digital content for the business. show more

Sprout24 - Top Marketing Automation Software
80%The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More


Discover contextual insight about products
(0 Ratings)

Sprout24 pricing: Sprout24 Offers Custom plan.

What is Sprout24 and how does it work?

Sprout24 is the ultimate software research tool for professionals in need of product evaluation before making a purchasing decision. This exacting process goes far beyond surface-level readings to give reliable insights. They collect data from multiple sources, conduct market analysis, and examine each software's features and updates to provide up-to-date market sentiment. Sprout24 gives a comprehensive picture so they can evaluate products with confidence and make the call that best suits your business needs. Rest assured knowing they have all the facts to make an informed purchase - trust Sprout24. show more

Hey Oliver - Top Marketing Automation Software
87%The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Hey Oliver

Boost the amount of leads you generate
(27 Ratings)

What is Hey Oliver and how does it work?

Hey Oliver is marketing automation software that integrates effortlessly with your website, enabling you to create personalised campaigns, monitor user interaction, and increase lead conversion. A cloud-based marketing automation tool called Hey Oliver enables marketing organisations to improve lead conversion and target particular customers with tailored messages. To assist organisations in nurturing and capturing leads, the platform provides capabilities like 360-degree visitor tracking, real-time chat, email marketing, drip campaigns, segmentation, real-time notifications, event tracking, lead scoring, cross-device tracking, and more. Utilizing inbound marketing, email marketing, push notifications, and real-time chat, Hey Oliver enables businesses to automatically target both new and known visitors. Businesses may use Hey Oliver to track visitor travels across many domains and sites, learn about their interests, preferences, and behaviour, and then target them with content and marketing campaigns that are specifically tailored to their needs. Campaigns can be personalised to particular user segments by using characteristics like geolocation, age, demography, behaviour, and more. Smart targeting, visitor profiling, and in-the-moment behavioural data can all be used to increase conversion rates. By providing features like live chat, integrated FAQs, and a configurable client interface, the Hey Oliver platform also assists with customer assistance. show more

Customer.io - Top Marketing Automation Software
90%The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More


Streamline messaging workflows just the way you like
(248 Ratings)

Customer.io pricing: Starts at $100.00. Offers Custom plan.

What is Customer.io and how does it work?

Customer.io is a comprehensive marketing platform that helps marketers to send data-driven emails, SMS, and push notifications. The platform’s RESTful API helps marketers create, update and delete customers from their database easily. It also enables users to add third-party integrations, such as Segment, Hull, mParticle, RudderStack, and more. With Customer.io, businesses can easily divide their audience into different segments and target a particular group of people as per their designed marketing strategy. Apart from the group, users can even separate an individual from the group and easily monitor their event-wise logs, attribution data, messages received by them, and more. The transactional API facility offered by the platform enables marketers to customize transactional messages in their own way. Customer.io can be used to send multichannel newsletters within customers’ timezones. Users can also monitor their message leaderboard, conduct active A/B tests, streamline metrics delivery, and segment memberships, all from a single dashboard. Apart from that, marketers also get to compare campaigns, newsletters, and other metrics with the help of detailed analytical reports offered by the same. show more

List of Top Marketing Automation Software

UniStack 72 NA
WebEngage 91 4.5
ActiveCampaign 98 4.6
Adobe Marketo Engage 94 4
Vbout 89 4.6
Omnisend 93 4.1
SpeedyBrand 75 NA
Sprout24 80 NA
Hey Oliver 87 4.3
Customer.io 90 4.4