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Updated on: October 21, 2021
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Top Marketing Automation Software

 Marketing automation software can help automate marketing activities, streamline workflows, and measure the outcomes of marketing campaigns. This software often provides a central database for all marketing information. Marketers use this information to create segmented and personalized experiences for customers.  These platforms also offer email actions, drip sequences, CRM updates, lead scoring, sales lead rotation, SMS, and other such features. In case you are also looking for top marketing automation software then we can help. Here we've compiled a list of top marketing automation software to help you. The list also highlights top features, pricing details, alternatives, and reviews. You can also compare this software with other similar tools to choose the one that best suits your needs.

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ActiveCampaign - Top Marketing Automation Software
98%The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

ActiveCampaign

An all-in-one marketing platform
(8,509 Ratings)

ActiveCampaign pricing: Starts at $9.0.

ActiveCampaign is designed by combining the all-around abilities of marketing automation, email marketing and Customer Relationship Management automation. It is suitable for any business size. With the phenomenal drag-and-drop interface, you can send beautiful newsletters, build and design email... read more

Braze - Top Marketing Automation Software
85%The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Braze

Your 360-degree customer view
(147 Ratings)

Braze pricing: Braze Offers Custom plan.

Braze is a customer platform designed for today's mobile world. The customer-relationship-management platform help leading brands to create the insights of customers who transmit and process historical, current and predictive data in an interactive feedback loop. This means that relevant... read more

DotcomPal - Top Marketing Automation Software
82%The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

DotcomPal

A SaaS Solution to Grow and Build Sustainable Online Business
(2 Ratings)

DotcomPal pricing: Starts at $41.6. Offers Free-forever plan.

DotcomPal is a platform providing automation tools, support, and guidance for businesses to build their online presence. It is created specifically for online marketers, solopreneurs, and small business owners. The SaaS solution provides cutting-edge tools to create business websites as well as... read more

Iterable - Top Marketing Automation Software
85%The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Iterable

Streamline unified customer experience with Iterable
(218 Ratings)

Iterable pricing: Iterable Offers Custom plan.

Iterable is a comprehensive cross channel marketing platform. It aids businesses to improve their customer experience by creating and measuring their interactions from time to time. This cross-channel platform jumps ahead of the conventional marketing technologies in terms of speed and scale, by... read more

WebEngage - Top Marketing Automation Software
92%The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

WebEngage

Application with enterprise grade capabilities
(157 Ratings)

WebEngage pricing: WebEngage Offers Custom plan.

WebEngage is a customer data platform and marketing automation suite that makes user engagement and retention simplified and highly effective for consumer tech enterprises and SMBs. The platform helps brands drive more revenue from their existing customers and anonymous users through highly... read more

OutboundEngine - Top Marketing Automation Software
90%The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

OutboundEngine

All-in-one business marketing solution
(291 Ratings)

OutboundEngine pricing: Starts at $199.0.

OutboundEngine is a marketing automation software, explicitly designed to help businesses in attaining their marketing outreach and elevating their growth with its simple and easy online marketing strategy. It helps keep up with the customers in an informative and simplified way without getting too... read more

SALESmanago - Top Marketing Automation Software
91%The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

SALESmanago

Marketing Automation Platform to Deliver Custom Personalized Experience
(345 Ratings)

SALESmanago pricing: SALESmanago Offers Custom plan.

SALESmanago is a cloud-based online marketing automation platform that provides a complete suite of solutions and capabilities for users to market their products or services. This platform offers highly configurable personalized experiences across a comprehensive range of natively built and... read more

Customer.io - Top Marketing Automation Software
87%The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Customer.io

Streamline messaging workflows just the way you like
(137 Ratings)

Customer.io pricing: Starts at $150.0.

Customer.io is a comprehensive marketing platform that helps marketers to send data-driven emails, SMS, and push notifications. The platform’s RESTful API helps marketers create, update and delete customers from their database easily. It also enables users to add third-party integrations, such as... read more

MoEngage - Top Marketing Automation Software
90%The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

MoEngage

An intelligent Customer Engagement Platform with Analytics and Engagement under one roof for data-driven engagement
(157 Ratings)

MoEngage pricing: MoEngage Offers Custom plan.

MoEngage is an intelligent marketing solution designed to help you create, visualized and deploy omni-channel lifecycle campaigns. The idea is to proactively engage users no matter which channel you are using and to build a marketing workflow that can help you define the customer journey as they... read more

Motiva AI - Top Marketing Automation Software
75%The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Motiva AI

Organically customisable email campaigns

Motiva AI pricing: Motiva AI Offers Custom plan.

Motiva AI is an artificial intelligence-based email marketing management platform, which is capable of adapting itself to the email marketing strategy of a particular brand. Therefore, not only does it deliver enhanced engagement at any scale, but also improves the audience engagement rates... read more

List of Top Marketing Automation Software

PRODUCT NAME SW SCORE (OUT OF 100) AGGREGATED RATINGS (OUT OF 5)
98 4.6
85 4.4
82 4.3
85 3.9
92 4.5
90 3.8
91 4.3
87 4.5
90 4.3
75 NA