What is A/B Testing?

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A/B testing is a method of comparing two versions of a webpage or app against each other to determine which one performs better. AB testing is essentially an experiment where two or more variants of a page are shown to users at random, and statistical analysis is used to determine which variation performs better for a given conversion goal

A/B testing (also known as is a method of comparing two versions of a webpage or app against each other to determine which one performs better. AB testing is essentially an experiment where two or more variants of a page are shown to users at random, and statistical analysis is used to determine which variation performs better for a given conversion goal.

Running an AB test that directly compares a variation against a current experience lets you ask focused questions about changes to your website or app, and then collect data about the impact of that change.

How A/B Testing Works

In an A/B test, you take a webpage or app screen and modify it to create a second version of the same page. This change can be as simple as a single headline or button, or be a complete redesign of the page. Then, half of your traffic is shown the original version of the page (known as the control) and half are shown the modified version of the page (the variation)

Software with A/B Testing

PRODUCT NAME	SW SCORE(OUT OF 100)	AGGREGATED RATINGS (OUT OF 5)
SaleCycle	98	0
Heap	98	0
Semrush	98	3.6
OneSignal	98	2.1
Mailgun	98	4
ActiveCampaign	98	3.7
OptinMonster	98	3.9
Microsoft Clarity	98	0
Unbounce	98	3.9
CleverTap	98	0

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What is A/B Testing?

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