Home/Pop-Up Builder Software/OptinMonster
Updated on: October 23, 2021

What is OptinMonster ?


Convert Your Visitors into Subscribers and Customers
(129 Ratings) Write Review

OptinMonster is the most powerful lead generation and conversion optimization tool for bloggers, eCommerce websites, marketing agencies, and all small businesses. Improve conversions by personalizing campaigns based on a visitor's location. Detects the user's mouse behavior and show them a targeted message as they are leaving. Start with pre-made templates and customize them to make them yours. Choose the perfect campaign type to display the most attention-grabbing offers to your visitors for maximum engagement. Detect your visitors' behavior and use smart triggers to always display the right campaign to the right person at the right time. Use precision targeting to create campaigns that generate more leads, attract more subscribers, and make more sales.

OptinMonster Technical details

Support Business Hours Customer Type Large Enterprises Medium Business Small Business
API Location / Phone Number NA
Deployment SaaS/Web/Cloud Category Pop-Up Builder Software

OptinMonster Pricing

Pricing ModelSubscription
$9 /Month

$9 billed annually


  • Unlimited Campaigns
  • All Campaign Types
  • Page Level Targeting
  • List Segmentation
  • Subscriber Recognition
  • Success Messages
  • Basic Integrations…
  • Simple Reporting
  • OptinMonster University…
  • 3,500 Pageviews
  • 1 Site
$19 /Month

$19 billed annually


  • Includes Basic plan features, plus
  • Integrated A/B Testing
  • Full Reporting
  • Attention Activation
  • Content Locking
  • Advanced Integrations
  • Inactivity Sensor
  • Device Targeting
  • MonsterEffects
  • MonsterSounds
  • 15,000 Pageviews
  • 2 Sites
$29 /Month

$29 billed annually


  • Includes Plus plan features, plus
  • Exit Intent® Technology
  • Mobile-Specific Campaigns
  • Pro Integrations
  • MonsterLinks
  • Yes/No Forms
  • Countdown Timers
  • Campaign Scheduling
  • UTM Targeting
  • Referrer Detection
  • Smart Tags
  • Cart & Form Abandonment
  • 2 Sub-Accounts
  • Remove Branding
  • Priority Support
  • 50,000 Pageviews
  • 3 Sites
$49 /Month

$49 billed annually


  • Includes Pro plan features, plus
  • OnSite Retargeting®
  • Follow-up Campaigns®
  • Real-Time Personalization
  • Coupon Wheel Campaigns
  • Geolocation Targeting
  • Success Scripts
  • ManyChat Integration
  • Adblock Detection
  • Behavior Automation
  • Custom Branding
  • Activity Logging
  • Advanced Reporting
  • Unlimited Sub-Accounts
  • 250,000 Pageviews
  • 5 Sites
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Disclaimer: The pricing details were last updated on 20/02/2020 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

Learn more about OptinMonster pricing.

OptinMonster FAQs

Yes, OptinMonster provides API.

Ask the Community View Community

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OptinMonster Reviews

Based on 129 Rating(s)
Rating Distribution
  • 67.5 %
  • 11.3 %
  • 7.5 %
  • 3.8 %
  • 10 %
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Chrissy Mickler
Chrissy MicklerSource : trustpilot.com
(Reviewed on 17 March 2021) Amazing product and fantastic customer…

Amazing product and fantastic customer service!

Deborah Jo Soehlig
Deborah Jo SoehligSource : trustpilot.com
(Reviewed on 25 February 2021) Above and Beyond

I took a training class from Optin Monster, Siera taught it. At the end, the survey asked if you had anything you wanted more information about. I responded yes, and Siera not only answered, she researched the question specifically related to my site, and sent me the appropriate codes. Service above and beyond.

Martin Bentsen
Martin BentsenSource : trustpilot.com
(Reviewed on 22 February 2021) Love how responsive their support team…

Love how responsive their support team is!! This is an amazing app and I'm already seeing increased subscribers to the old opt-in program I used to use. Love Optin Monster!!

Helen Timms
Helen TimmsSource : trustpilot.com
(Reviewed on 17 January 2021) This was simple and to the point.

This was simple and to the point. If i have any questions in the process i will consult with you but so for you deserve the 5 star rating. Thank you for your free service.Kind regards, Helen Timms and 4everbalance.com

Asia Johnson
Asia JohnsonSource : trustpilot.com
(Reviewed on 16 January 2021) Asia Johnson website

Thank for to my coming website

Tiago R
Tiago RSource : g2crowd.com
(Reviewed on 19 November 2020) "OptinMonster is a Nice tool to use in your website"

What do you like best?

Most used feature here in our team is Create Campaign like "popup on exit intention" or visual intervention when scroll when leads visits more then 5 pages... (criteria/triggers feature) And other examples.. Is a incredible tool to explore visual widgets for visitors with criterios

What do you dislike?

More custom modules that I can insert html/javascript/css "standlone" inside a widget (like a exit popup with a thirt party chatbot inside)

What problems are you solving with the product? What benefits have you realized?

I can offer "relative" campaigns to my website visitors depending of their status (like... I can offer a ebook "X" for visitors that scroll more than 50% in some pages... and I can offer another "CTA button" if this user click in some interesting section).. Is very useful and is very good to realize Test AB and experiments of communcation

Debashish Das
Debashish DasSource : trustpilot.com
(Reviewed on 17 November 2020) The best form builder for WordPress

OptinMonster was a great form builder to begin with. But with the new 2.0 WordPress plugin it has become even better. The plugin can be used to view & edit existing campaigns, and even create new ones. All from within WordPress.

Martin Eising
Martin EisingSource : trustpilot.com
(Reviewed on 28 August 2020) I've been implementing some popups and…

I've been implementing some popups and slider ads using OptinMonster. I have to say, this Saas is absolutely outstanding.The interface is easy to use, the targeting functionality is super granular and easy to understand, and the layout templates are a great help. Well done OptinMonster!

Jonathan Ratcliffe
Jonathan RatcliffeSource : trustpilot.com
(Reviewed on 15 July 2020) Nailed it

Nailed it - best thing i've used in terms of UX experience for a while - got going in 30 mins with what i wanted and it's working great. Worth the money

Sharyn Reed
Sharyn ReedSource : trustpilot.com
(Reviewed on 11 July 2020) They were very helpful

They were very helpful, I am a first time user.

Read All Reviews

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