What is Mailing List Management?

Overview

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Mailing list management is the process of organizing all email addresses that you collect from customers and leads. You can submit more targeted emails and boost metrics like open rate and bounce rate by validating addresses and removing inactive subscribers from your list on a regular basis. Consider mailing list management to be all of the behind-the-scenes work that goes into keeping the mailing list up-to-date and accurate.

Software with Mailing List Management

PRODUCT NAME	SW SCORE(OUT OF 100)	AGGREGATED RATINGS (OUT OF 5)
MailChimp	98	4.4
AWeber	98	4.3
GetResponse	98	4
Constant Contact	97	4.2
MailerLite	96	4.6
SendPulse	96	4.6
Campaign Monitor	95	4.2
Zoho Campaigns	95	4.3
ConvertKit	94	4.6
SendinBlue	94	4.7

Related Features

A/B Testing

A/B testing is a method of comparing two versions of a webpage or app against each other to determine which one performs better. AB testing is essentially an experiment where two or more variants of a page are shown to users at random, and statistical analysis is used to determine which variation performs better for a given conversion goal

Click-through Tracking

Click-through tracking is an analytics feature that measures and reports where people click or tap on websites, apps, and emails. A click tracking tool tracks mouse clicks and taps using software or tags. This information is gathered and presented numerically, graphically (heat maps), or through individual sessions (session recordings). Marketers, analysts, and user researchers use click monitoring tools to attribute conversions, assess user interaction, and identify website failures and optimization opportunities.

Contact Management

The process of storing, organizing, and monitoring information about your clients, prospects, and sales leads is known as contact management. In its most simple form, an address book or an Excel or Google spreadsheet with entries for all of the people with whom you do business can be used to handle your contact details. Many companies, on the other hand, prefer to use advanced contact management software. This is particularly useful if you have a large number of contacts to keep track of or several people who need access to the information.

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What is Mailing List Management?

Contents

Related Topics

Related Categories

Related Features

Software with Mailing List Management

Related Features

A/B Testing

Click-through Tracking

Contact Management

We understand SaaS better

SaaSworthy helps stakeholders choose the right SaaS platform based on detailed product information, unbiased reviews, SW score and recommendations from the active community.

Buyers

Makers