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Omnisend

Perform more than Email Marketing

(1,116 Ratings) Write Review

What is Omnisend and how does it work? Omnisend is an eCommerce marketing automation tool that helps you to improve sales by combining several channels into your marketing strategy. It allows the user to integrate various channels within the same automation workflow. Boost your email marketing campaigns with the help of email blasts, newsletters, and easy drag-and-drop builders. Omnisend helps to build an advanced automation workflow that assists you to meet your individual needs based on visitor activities. It enables you to build smart segmentation from different lists that allow the user to send accurate messages to the right person only. With Omnisend, you can add any data which is more relevant to your customer’s profile and reach your target audiences through loyalty program status or anything else that is tailored for your customers. Segmentation can lead you to much better sales. It provides powerful forms to capture each and every visitor and make sure they won’t leave without taking action. It presents you with a forever-visible widget at the bottom of the screen that gives an option to your customers to click on the link while browsing.

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Omnisend Awards

Omnisend Features Show All Features

Marketing Automation Features

Website Visitor TrackingWebsite visitor tracking is the process of identifying important website activity to generate leads and insight for sales and marketing teams. These solutions generate reports of companies and/or people that visit your company’s website.
Lead NurturingLead nurturing is the method of building and reinforcing relationships with customers at every point of the sales funnel. An effective lead nurturing program focuses marketing and communication strategies on listening to prospects' needs and providing the information and answers they need to create confidence, raise brand awareness, and sustain a link until the prospects are ready to buy.
Lead ManagementLead Management is the process of acquiring and managing leads (potential customers) until the point where they make a purchase. Lead management should not be confused with lead nurturing, which is a specific part of lead management that takes place towards the end of the process.
Landing PagesLanding pages are standalone web pages created for the purpose of promoting or advertising a marketing or advertising campaign. A landing page is a place where a visitor "lands" after clicking on a link in an email or advertising from Google, Bing, YouTube, Facebook, Instagram, Twitter, or other websites. Unlike web pages, which usually have several objectives and promote exploration, landing pages have a single objective, referred to as a call to action (or CTA).
Email Drip CampaignsEmail drip campaigns are series of automated emails sent to people who take a specific action. You may choose the number of emails to send and the rate at which they are sent for any given action. These emails can be customized by including information such as the recipient's name and detailed references to the action they took. For example, you might submit a drip campaign to someone who registers for your online course. You might also use abandoned cart emails to give a drip campaign to people who add an item to their online cart but don't buy it.
Channel ManagementSocial media management is the process of creating, publishing, promoting, and managing content across social media channels like Facebook, Instagram, Pinterest, YouTube, more.
Campaign SegmentationSocial media segmentation is breaking down your audience demographics within and between different social media platforms. It gives you an understanding of the different groups of people using various social media channels so you know which channels to employ to reach those groups.
Analytics (ROI Tracking)Analytics is the method of analyzing data in the database to discover valuable consumer insights that companies can act on. Software integrated with analytics become more intelligent in their understanding of customers, allowing you to make data-driven decisions.
Lead ScoringLead scoring is a methodology used by sales and marketing departments to rank leads, or prospective customers by assigning values to them based on their behaviour relating to products or services.
Multivariate TestingMultivariate testing is a technique for altering multiple variables to test a hypothesis. The aim of multivariate testing is to figure out which combination of variations out of all the possibilities performs the best. Combinations of changeable components make up websites and smartphone applications. A multivariate test involves modifying several elements at once, such as an image and headline. Three picture variations and two headline variations are combined to produce six material variations that are checked simultaneously to find the winning variant.

Omnisend Technical details

Support	24/7 (Live rep) Online	Customer Type	Freelancers Large Enterprises Medium Business Small Business
API		Location / Phone Number	London, United Kingdom
Deployment	SaaS/Web/Cloud	Official Website	https://www.omnisend.com/
Deployment	SaaS/Web/Cloud	Category	Marketing Automation Software

Omnisend Pricing

Pricing ModelFree Trial , Freemium , Subscription

Free

Best for starting businesses or for exploring Omnisend

Features

Reach up to 250 contacts (Unlimited contact list size)
500 emails/month
Up to 60 SMS
Up to 500 Web Push
Professional Looking Email Templates
Pre-built Automation & Workflows
Popups & Signup Forms
Segmentation & Customer Analytics
Sales & Performance Reports
A/B Testing
Customer Support Via Email

Standard

$16 /Month

Best for growing and medium-sized businesses focused on email marketing

Features

Reach up to 500 contacts (Based on the contact list size provided above)
6,000 emails/mo
Up to 60 international SMS
Unlimited Web Push
Includes features of Free plan, plus
Customer Success Manager (from 60K contacts)
24/7 Chat and Live support

PRO

$59 /Month

Best for high-volume senders aimed at adding extra power with SMS

Features

Reach up to 500 contacts (Based on the contact list size provided above)
Unlimited emails
Up to 3,933 SMS per Month
Unlimited Web Push
Includes features of Standard plan, plus
Advanced reporting
Customer Success Manager (from 27K contacts)
24/7 Priority Support

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Disclaimer: The pricing details were last updated on 21/02/2022 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

Learn more about Omnisend pricing.

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Omnisend Reviews

OVERALL RATING 4.2 Based on 1,116 Rating(s)

Rating Distribution

Excellent 75 %
Very Good 21 %
Average 1.5 %
Poor 1.4 %
Terrible 1.1 %

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Videos on Omnisend

Omnisend - Email Marketing for Ecommerce

Omnisend FAQs

Q. What is Omnisend used for?

Omnisend is Marketing Automation Software. Omnisend offers the following functionalities:

Website Visitor Tracking
Lead Nurturing
Lead Management
Landing Pages
Email Drip Campaigns
Channel Management
Campaign Segmentation
Analytics (ROI Tracking)
Lead Scoring

Learn more about Omnisend features.

Q. What are the top alternatives for Omnisend?

Here`s a list of the best alternatives for Omnisend:

Q. Does Omnisend provide API?

Yes, Omnisend provides API.

Articles on Omnisend

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