Home/Marketing Automation Software/Omnisend
Updated on: May 15, 2021
What is Omnisend ?
Omnisend - Marketing Automation Software
90% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Omnisend

Perform more than Email Marketing
(982 Ratings) Write Review

Omnisend is an eCommerce marketing automation tool that helps you to improve sales by combining several channels into your marketing strategy. It allows the user to integrate various channels within the same automation workflow. Boost your email marketing campaigns with the help of email blasts, newsletters, and easy drag-and-drop builders. Omnisend helps to build an advanced automation workflow that assists you to meet your individual needs based on visitor activities. It enables you to build smart segmentation from different lists that allow the user to send accurate messages to the right person only. With Omnisend, you can add any data which is more relevant to your customer’s profile and reach your target audiences through loyalty program status or anything else that is tailored for your customers. Segmentation can lead you to much better sales. It provides powerful forms to capture each and every visitor and make sure they won’t leave without taking action. It presents you with a forever-visible widget at the bottom of the screen that gives an option to your customers to click on the link while browsing.

Omnisend Awards

Fastest Growing
Most Popular
Most Searched

Omnisend Features Show All Features

Omnisend Technical details

Support 24/7 (Live rep) Online Customer Type Freelancers Large Enterprises Medium Business Small Business
API Location / Phone Number London, United Kingdom
Deployment SaaS/Web/Cloud Category Marketing Automation Software

Omnisend Pricing

Pricing ModelFree Trial , Freemium , Subscription , Quotation Based
MONTHLY YEARLY
Free
Free

Features

  • Email Campaigns
  • Signup Forms
  • Sales and Performance Reports
  • Segmentation & Customer Analytics
Standard
$13 /Month
Billed Yearly

Features

  • Includes features of Free plan, plus
  • Marketing Automation
  • Pre-built Workflows
  • SMS (International)
  • A/B Testing
  • 24/7 Email & Chat Support
PRO
$80 /Month
Billed Yearly

Features

  • Everything in STANDARD, plus:
  • Free SMS Credits
  • Web Push Notifications
  • Audience Sync for Facebook
  • Audience Sync for Google
  • Advanced Reporting
  • Customer Success Manager (from 15K subscribers)
Enterprise
Custom

Features

  • Includes features of Pro plan, plus
  • Email Account Migration
  • Customer Success Manager
  • Deliverability Support
  • Custom IP Address
Screenshot of the Vendor Pricing Page
View Full Screen

Disclaimer: The pricing details were last updated on 04/04/2018 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

Omnisend FAQs

Omnisend is Marketing Automation Software. Omnisend offers the following functionalities:

  • Analytics (ROI Tracking)
  • Campaign Segmentation
  • Channel Management
  • Email Drip Campaigns
  • Landing Pages
  • Lead Management
  • Lead Nurturing
  • Website Visitor Tracking

Learn more about Omnisend features.

The pricing for Omnisend starts at $16.00 per month. Omnisend has 2 different plans:

  • Standard at $16.00 per month.
  • PRO at $99.00 per month.
    • Omnisend offers a Free Plan with limited features. They also offer an Enterprise Plan for their product.

      Learn more about Omnisend pricing.

Yes, Omnisend offers a free plan.

Learn more about Omnisend pricing.

Yes, Omnisend provides API.

Ask the Community View Community

Omnisend Alternatives Omnisend Alternatives

91% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
Wrike
(3603 RATINGS)
Wrike
Wrike transforms how teams work together to maximize performance, accelerate business growth, and improve customer experience. Wrike’s marketing automation...
Visit Website
93% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
Klaviyo
(785 RATINGS)
Klaviyo
Klaviyo is a platform used to build sales with for online business. Customize brand and build contact list by engaging your audiences with email and mobile...
Visit Website
Omnisend vs Klaviyo
98% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
ActiveCampaign
(8420 RATINGS)
ActiveCampaign
ActiveCampaign is designed by combining the all-around abilities of marketing automation, email marketing and Customer Relationship Management automation. It...
Visit Website
Omnisend vs ActiveCampaign
95% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
Marketo
(4604 RATINGS)
Marketo
Marketo software is a Marketing Software platform to businesses of all sizes. Marketo Engage is a part of Adobe Experience Cloud solution for lead management...
Visit Website
Omnisend vs Marketo
94% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
SharpSpring
(1794 RATINGS)
SharpSpring
SharpSpring is a Marketing Automation tool used to drive more leads and optimize sales. Build a visual workflow. Engage leads, and score them, page tracking,...
Visit Website
Omnisend vs SharpSpring
93% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
Pardot
(3396 RATINGS)
Pardot
Pardot offers a B2B marketing automation tool built on Salesforce. Its features include Lead Management, Smarter Lead Generation, Email Marketing, Sales...
Visit Website
Omnisend vs Pardot
92% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
WebEngage
(157 RATINGS)
WebEngage
WebEngage is a customer data platform and marketing automation suite that makes user engagement and retention simplified and highly effective for consumer tech...
Visit Website
Omnisend vs WebEngage
91% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
Ontraport
(404 RATINGS)
Ontraport
Ontraport is a CRM, sales, and marketing platform that lets users build, automate, and scale their vision for sales and marketing. It ensures all user data and...
Visit Website
Omnisend vs Ontraport
91% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
Marketing 360
(903 RATINGS)
Marketing 360
A cloud-based marketing platform designed for small and midsize businesses as well as entrepreneurs. It provides skillful professional marketing services to...
Visit Website
Omnisend vs Marketing 360
90% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
EngageBay
(184 RATINGS)
EngageBay
Engagebay is software for growing businesses to streamline their marketing, sales, and services under one roof. It offers powerful email marketing which lets...
Visit Website
Omnisend vs EngageBay
90% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
Drip
(580 RATINGS)
Drip
Drip is an email marketing automation tool. A simple to use, intuitive tool - Drip helps users to connect and engage their customers on a personal level with a...
Visit Website
Omnisend vs Drip

Omnisend Reviews

OVERALL RATING
4.3
Based on 982 Rating(s)
Rating Distribution
  • 76.1 %
  • 21.5 %
  • 1.5 %
  • 0.7 %
  • 0.2 %
SHARE YOUR EXPERIENCE Write a Review
Sort By
Filter by Source
Becky WSource : g2crowd.com
(Reviewed on 10 November 2020)
"Upgraded from Mailchimp and never turning back!"

What do you like best?

Omnisend seamlessly let me switch from my previous provider and made it so much easier than I ever expected. Everything was so simple to set up. There's things I didnt know I wanted that I could easily be set up and I'm loving it on my website.

What do you dislike?

The pricing structure is a little confusing, it doesn't say when the pricing is more and it almost put me off upgrading.

What problems are you solving with the product? What benefits have you realized?

I'm solving conversion rate optimisation issues that my site has and I have definitely got more people on my mailing list that are interested in hearing more. Customer engagement has never been higher.

...more
Christian BSource : g2crowd.com
(Reviewed on 10 November 2020)
"Value packed and easy to use"

What do you like best?

Price and features, MailChimp is more expensive for less.

What do you dislike?

nothing yet, still testing it out but it seems simple to set up

Recommendations to others considering the product:

Best email app for the price!

What problems are you solving with the product? What benefits have you realized?

I came from activecampaign... this is cheaper and easier to use.

...more
Tiffany ESource : g2crowd.com
(Reviewed on 07 November 2020)
"Easy user friendly interface (layout), Great analytics!"

What do you like best?

Omisend is user friendly, beautifully designed, and it's easy to navigate than some other email platforms I've used. I also like the analytics and reporting. The automation templates are helpful to get you started and the newsletter pop-up forms are not just easy to use but look modern. However, the search for better reports without upgrading like crazy was helpful in making my decision to switch.

What do you dislike?

I've only been using Omnisend for a short amount of time and so far I haven't found a dislike yet. I've heard about it and was hesitant to switch over and start all over with a new service, but the free trial helped me decide that it was right.

What problems are you solving with the product? What benefits have you realized?

I like that I'm able to send more emails a month and SMS texts for a lesser cost than the platform I switched from. My previous email provider didn't provide the reports that I needed and Omnisend does. There are also a lot of demos on how to use a function to easily help you right away. Being that this email service is easy to use as well as beautifully aesthetic, I get excited about using it.

...more
Bianca HSource : g2crowd.com
(Reviewed on 05 November 2020)
"Great For Beginners + Experienced Users"

What do you like best?

The automation emails are simple to use and the instructions are clear. I am able to customize to my liking and it syncs well with Shopify. The how to guides are easy to follow and allow me to fulfill my email marketing goals.

Although I have not used, I enjoy the chance to use A/B testing to determine the right message to send going forward.

I enjoy reading the analytics to see who opened what email, location of potential customers (who is clicking on my website and how far they get before clicking out and/or purchasing). I am able to see what sales were made from which email campaign (curated emails). I am also able to see what device is being used when customers open my emails, helping me to create emails that are aesthetically appeasing to the type of device used.

Lastly, it allows you to see your growth overtime. For example, month to month I am able to view my audience growth and sales from Shopify.

What do you dislike?

I have not experienced any dislikes as of yet. I do know there are cheaper options available, but you get what you pay for and this is top notch!

Recommendations to others considering the product:

I recommend reading the help guides. They are very useful and offer step by step instructions on how to use the features in the software.

Also do not be afraid to create your own template and customize to your liking.

What problems are you solving with the product? What benefits have you realized?

I am able to use email marketing to target customers based on their product interest, idol time, abandonment, etc. I love the benefit of auto generated discounts which has a cut off date so that customers are not sitting on a discount offer.

...more
Sambhav KSource : g2crowd.com
(Reviewed on 04 November 2020)
"Very good app overall"

What do you like best?

The app is very easy to setup & use. The features related to email, SMS are also very nice. Automations work really well.

What do you dislike?

Omnisend is expensive. Upto $20 as on the legacy plan was okay. But how it costs $50 - $100 per month which is quite expensive for small stores.

Recommendations to others considering the product:

It is a good app, especially if you have good revenues. It should work really well.

What problems are you solving with the product? What benefits have you realized?

We primarily use Omnisend to send emails to customers. Workflows, automations & related emails to our existing subscriber base.

...more
Shelley SSource : g2crowd.com
(Reviewed on 04 November 2020)
"Having more time means having a shorter learning curve"

What do you like best?

My favorite feature is Chat because getting instant help via Chat helps you learn your way through the system and keeps you hands on and sharp on your learning curve. Chat is a very important feature because instant help reinforces learning. If I get stuck, I can pose my question to Chat and get an answer within a few minutes. Often it is just that extra push that makes everything click together. Often, my helpers on Chat have given me tips on how to make my signup forms and landing pages more stylish. I really appreciate these tips as this also helps me learn better how to use the system.

What do you dislike?

Sometimes it is not all that apparent how features fit together and how to navigate them together into something usable. Therefore Chat is a very important feature because instant help reinforces learning. If I get stuck, I can pose my question to Chat and get an answer within a few minutes. Often it is just that extra push that makes everything click together.

Recommendations to others considering the product:

I highly recommend Omnisend as have tried other mail campaign services, but they failed to offer the ease of a campaign, with a sign up form, follow up, automatically updating my customer data, and keeping my campaigns stylish and me informed.

What problems are you solving with the product? What benefits have you realized?

I want customers to fill out a form, thus giving me their data and permission to use it to contact them in the future. Important is that Omnisend collects that data and automatically adds it to my client list. No manually data harvesting necessary. This has been a huge benefit towards growing my business. I tried other services and found myself having to manually add data to my mailing list. If this were thousands the task would be ridiculously too much.

...more
Marva FSource : g2crowd.com
(Reviewed on 03 November 2020)
"Best email marketing app I have used"

What do you like best?

Very easy to use for a beginner like myself. Love the segment capabilities and support is so amazing.

What do you dislike?

So far the app has been my savor in getting started with my email marketing for my business.

Recommendations to others considering the product:

Don't leave money on the table. Try it you won't regret it.

What problems are you solving with the product? What benefits have you realized?

So many options to reach your, customers, at any part of their shopping journey. Affordable pricing is the cherry on top.

...more
Keith PSource : g2crowd.com
(Reviewed on 03 November 2020)
"Very Satisfied Especially for businesses in the Cannabis Industry"

What do you like best?

A lot of other programs for e-mail marketing shut businesses in the Cannabis industry. Omnisend has given us the chance to have access to e-mail marketing which we are SO grateful for. The website has been user friendly once I've been able to try it out for a bit. The staff has checked in on us to see if we need help. 5 star rating for the omnisend staff!

What do you dislike?

At first it was a little bit difficult to find certain buttons to click to get the e-mail campaigns to operate the way I needed it to. I'd also love to see a step by step video tutorial resources made to make this site user friendly. I did find some resources from the omnisend staff on youtube so thank you again for making that available for some help.

Recommendations to others considering the product:

Use them and take advantage of the support team reaching out to help new users.

What problems are you solving with the product? What benefits have you realized?

we've solved the problem of being able just to have an e-mail marketing system since the cannabis business users often get denied with this kind of content. We are also able to reach more people to get information on our business content out to more people.

...more
Frankz KSource : g2crowd.com
(Reviewed on 03 November 2020)
"The ROI is incredibly high!"

What do you like best?

Omnisend is really easy to use. It is very well developed and at an affordable price. The analytics and revenue tracking is one of the best things also.

What do you dislike?

just to have the adavanced reports on the standard plan

What problems are you solving with the product? What benefits have you realized?

Basically, email marketing automation and forms.

...more
Raysa LSource : g2crowd.com
(Reviewed on 03 November 2020)
"Excellent - Value for Money"

What do you like best?

Excellent upgrade from Mailchimp. Excellent Automations options. Easy to Use, and highly trackable insights including sales information, current live view of website.

Being an e-commerce store, Omnisend is perfectly geared towards our website and our needs.

What do you dislike?

Would be good to enable html code for emails especially for Shopify. Unable to disable shopify notifications and it would be rather frustrating as a customer to receive several emails - i.e. 1 automated via Shopify (unable to disable) and a second one from Omnisend.

Further customisation options - more templates.

Recommendations to others considering the product:

Transparent Pricing.

Excellent Value for Money.

Geared towards e-commerce.

Fantastic customisations; merge tags etc.

Easy to use, simple dashboard. Key metrics in 1 place.

Excellent Automations with simple instructions.

What problems are you solving with the product? What benefits have you realized?

Automations - Mailchimp lacked in this area, and I can already see rewards.

Ability to track ROI is excellent

...more
Read All Reviews

Videos on Omnisend

Omnisend - Email Marketing for Ecommerce
Omnisend - Email Marketing for Ecommerce

Omnisend Integration

89%
(234 RATINGS)
Shopping Cart Software
98%
(598 RATINGS)
Shopping Cart Software
93%
(695 RATINGS)
Ecommerce Software
98%
(1115 RATINGS)
Ecommerce Software
97%
(1399 RATINGS)
Ecommerce Software
93%
(311 RATINGS)
Ecommerce Software
98%
(7400 RATINGS)
Ecommerce Software
(479 RATINGS)
Drop Shipping Software
(2650 RATINGS)
iPaaS Software

Disclaimer

The research is compiled using multiple sources, let us know of any feedback on feedback@saasworthy.com