What do you like best?
The automation emails are simple to use and the instructions are clear. I am able to customize to my liking and it syncs well with Shopify. The how to guides are easy to follow and allow me to fulfill my email marketing goals.
Although I have not used, I enjoy the chance to use A/B testing to determine the right message to send going forward.
I enjoy reading the analytics to see who opened what email, location of potential customers (who is clicking on my website and how far they get before clicking out and/or purchasing). I am able to see what sales were made from which email campaign (curated emails). I am also able to see what device is being used when customers open my emails, helping me to create emails that are aesthetically appeasing to the type of device used.
Lastly, it allows you to see your growth overtime. For example, month to month I am able to view my audience growth and sales from Shopify.
What do you dislike?
I have not experienced any dislikes as of yet. I do know there are cheaper options available, but you get what you pay for and this is top notch!
Recommendations to others considering the product:
I recommend reading the help guides. They are very useful and offer step by step instructions on how to use the features in the software.
Also do not be afraid to create your own template and customize to your liking.
What problems are you solving with the product? What benefits have you realized?
I am able to use email marketing to target customers based on their product interest, idol time, abandonment, etc. I love the benefit of auto generated discounts which has a cut off date so that customers are not sitting on a discount offer.