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About Omnisend

Omnisend is an eCommerce marketing automation tool that helps users to improve sales by combining several channels into the marketing strategy. It allows the user to integrate various channels within the same automation workflow. Boost email marketing campaigns with the help of email blasts, newsletters, and easy drag-and-drop builders. Omnisend helps to build an advanced automation workflow that assists users in meeting their individual needs based on visitor activities. It enables users to build smart segmentation from different lists that allow the user to send accurate messages to the right person only. With Omnisend, they can add any data which is more relevant to your customer’s profile and reach your target audiences through loyalty program status or anything else that is tailored for the customers. Segmentation can lead to much better sales. It provides powerful forms to capture each and every visitor and make sure they won’t leave without taking action. It presents them with a forever-visible widget at the bottom of the screen that gives an option to the customers to click on the link while browsing.

Screenshots & Videos

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
  • Reviews
  • Momentum
  • Popularity

Platforms Supported

  • Browser Based (Cloud)

Organization Types Supported

  • All (Small, Medium, Large)
  • Freelancers

API Support

  • Available

Modes of Support

  • 24/7 (Live rep), Online

Omnisend Awards

Omnisend Features

Marketing Automation Features

  • Features: The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

Website Visitor Tracking

This feature allows you to analyze and understand the behavior of your website visitors.

Lead Nurturing

Timely following up with your leads in order to convert them into a prospective customer.

Lead Management

A systemized and organized way of managing all your leads and their conversation.

Landing Pages

Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email

Email Drip Campaigns

An email drip campaign helps you automatically send a series of emails at regular intervals.

Channel Management

It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible.

Campaign Segmentation

A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty.

Analytics (ROI Tracking)

ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue.

Lead Scoring

Lets you manage your prospective leads by scoring them on the basis of their response.

Multivariate Testing

Allows testing different variations of multiple webpage elements to find the best one among them
Omnisend Pricing

Free Trial

Not available

Pricing Options

Freemium ( Limited Features )

Premium Plans ( Subscription )

Pricing Plans

Screenshots of Vendor Pricing Page

Pricing screenshot
Disclaimer: The pricing details were last updated on 02/05/2023 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

Learn more about Omnisend Pricing.

Omnisend Alternatives

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Omnisend Reviews

User Rating

4.7/5 (Based on 1,410 Ratings)

Rating Distribution

  • Excellent

  • Very Good

  • Average

  • Poor

  • Terrible


User Sentiments

Ease of Use, Excellent Customer Support, Effective Email Automations, Seamless Shopify Integration

Limited Design Customization, Confusing Segmentation Features, Limited Third-Party Integrations, Inaccurate Sales Reporting

Do You Use Omnisend?

Write a Review

Review Summary

Overall, users praise Omnisend's user-friendly interface, effective email marketing automation, and comprehensive reporting capabilities. They appreciate its drag-and-drop email editor, customizable templates, and segmentation options. The platform's ability to integrate with various e-commerce platforms and its strong customer support are also highlighted as strengths. However, some users mention occasional technical glitches and a need for more advanced features.


  • Easytouse interface and draganddrop editor for creating visually appealing emails and landing pages.
  • Wide range of email templates and prebuilt automations to streamline email marketing campaigns.


  • Complex pricing structure and limited features in the lowertier plans.
  • Limited customization options for advanced users who prefer more control over the design and functionality of their email campaigns.

Omnisend Reviews

AI-Generated from the text of User Reviews

Videos on Omnisend

Omnisend FAQs

What is Omnisend used for?

Omnisend is Marketing Automation Software. Omnisend offers the following functionalities:

  • Website Visitor Tracking
  • Lead Nurturing
  • Lead Management
  • Landing Pages
  • Email Drip Campaigns
  • Channel Management
  • Campaign Segmentation
  • Analytics (ROI Tracking)
  • Lead Scoring

Learn more about Omnisend features.

What are the top alternatives for Omnisend?

Does Omnisend provide API?

Yes, Omnisend provides API.

Omnisend Contact

Vendor Details

London, United Kingdom Founded : 2014

Contact Details

Not available

Social Media Handles

Grid Report for Omnisend



SM Global Shop
Island Olive Oil
Naked and Famous Denim
To’ak Chocolate
Baking Steel

Omnisend Integrations


This research is curated from diverse authoritative sources; feel free to share your feedback at

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