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Click-through tracking is an analytics feature that measures and reports where people click or tap on websites, apps, and emails. A click tracking tool tracks mouse clicks and taps using software or tags. This information is gathered and presented numerically, graphically (heat maps), or through individual sessions (session recordings). Marketers, analysts, and user researchers use click monitoring tools to attribute conversions, assess user interaction, and identify website failures and optimization opportunities.

Software with Click-through Tracking

PRODUCT NAME SW SCORE(OUT OF 100) AGGREGATED RATINGS (OUT OF 5)
MailChimp 98 4.1
Constant Contact 98 3.9
Kit (formerly ConvertKit) 96 2.3
Campaign Monitor 96 4.1
GetResponse 95 3.6
SendPulse 95 4.1
EmailOctopus 95 4.3
MailerLite 95 4.7
Moosend 95 2.9
Campaigner 94 3.6

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