Home/Landing Page Software/Instapage
Updated on: January 28, 2020
What is Instapage ?
Instapage - Landing Page Software : SaaSworthy.com
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Instapage

A powerful landing page platform for the Marketing Teams
(677 Ratings) Write Review

Instapage is one of the most powerful landing page platform aimed to maximize the return on investment on various paid advertising channels including AdWords, Facebook Ads that enable businesses to offer personalized landing pages and experiences for every promotion, which in turn, boost the conversion rate of your website. The platform offers endless options that enables customized designing of your page. Besides, there are various tools such as landing page builder, publishing tools, integrations ecosystem, optimization tools along with a team or client collaboration layer that provide end-to-end solution to the marketing teams and agencies.

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Instapage Features Show All Features

Instapage Technical details

Support 24/7 (Live rep) Business Hours Online Customer Type Freelancers Large Enterprises Medium Business Small Business
API Location / Phone Number San Francisco, CA
Deployment SaaS/Web/Cloud Category Landing Page Software

Instapage Pricing

Pricing ModelFree Trial , Freemium , Subscription , Quotation Based
Core
$69 /Month

$69 Per Month Billed Annually and $79 Per Month Billed Month-to-Month

Ideal for new digital marketers

Core includes:

  • All of these powerful features
  • Mobile-responsive builder
  • Real-time collaboration
  • Instablocks
  • 20 integrations

Optimizer
$99 /Month

$99 Per Month Billed Annually and $129 Per Month Billed Month-to-Month

Optimal for advanced marketers

  • All Core Features, plus
  • Unlimited A/B Testing
  • Heatmaps
  • Dynamic text replacement
  • Conversion analytics
Team and Agency
$179 /Month

$179 Per Month Billed Annually and $229 Per Month Billed Month-to-Month

Best value for teams and agencies

  • All Optimization features, plus
  • 15 private subaccounts
  • Branded lead notifications
  • Audit log

Enterprise
Custom

Customized plan with advanced functionality. For your unique needs

  • All Team and Agency features, plus
  • Global Blocks
  • AMP landing pages
  • Customer Success Manager
  • Professional services
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Disclaimer: The pricing details were last updated on 27/03/2018 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

Instapage FAQs

Instapage is Landing Page Software. Instapage offers the following functionalities:

  • A/B Testing
  • Drag and drop Builder
  • Pre-built Templates
  • Pixel Perfect
  • Mobile Friendly
  • Form Integration
  • Sticky Bars
  • Pop-ups
  • Countdown Timer
  • Dynamic Text Replacement (DTR)
  • Analytics
  • SEO Optimized
  • Custom Domain
  • Files Download

Learn more about Instapage features.

The pricing for Instapage starts at $69.0 per month. Instapage has 3 different plans:

  • Core at $69.0 per month.
  • Optimizer at $99.0 per month.
  • Team and Agency at $179.0 per month.
    • Instapage also offers a custom plan based on the customer's request.

      Learn more about Instapage pricing.

No, Instapage does not offer a free plan.

Learn more about Instapage pricing.

Yes, Instapage provides API.

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Instapage Reviews

OVERALL RATING
4.5
Based on 677 Rating(s)
Rating Distribution
  • 602
  • 34
  • 12
  • 23
  • 6
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SamSource : trustpilot.com
(Reviewed on 01 November 2019)
OVERPRICED FOR NOTHING

STAY AWAY FROM THIS PLATFORM! - OVERPRICED, I don't know what happened to them, but overnight they decided to increase their pricing that is insanely outrageous. - They DON'T even have sharp page templates to validate the price of their services. Seriously, the most boring templates that a blind-monkey can make. It's almost 2020, there should be monthly updates of modern/sleek designed templates.....- Pictures COST EXTRA! When I'm already paying astronomical monthly fees, why should I pay extra for images that I can find online for FREE? wth- HORRIBLE CHAT SERVICE! Every time I had a problem with an HTML code, it took them forever to figure out the issue and at times they didn't even resolve the problem! The customer service was always filled with too much attitude (Kelly - The interface is too busy and not intuitive, especially when you try to mobile optimize- etc, etc, etc|!!!!! STAY AWAY!

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Landing Page DudeSource : trustpilot.com
(Reviewed on 01 November 2019)
HORRIBLE Service and Price Gouging

Instapage wanted to raise our enterprise pricing by 8x! From $300/month to $2500/month.They try and justify the price increase by releasing CRO tools that are utterly useless unless you are a 30+ staff enterprise company.I had to migrate over 300+ pages. It's an absolute hostage situation.Stay far away from this company. They do not care about their customers only their pockets.

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Joshua DanielsSource : trustpilot.com
(Reviewed on 16 October 2019)
Absolutely SHOCKING service

Absolutely SHOCKING service. They emailed us a week ago saying they will be increasing all plans to $199 per month and there's nothing we can do about it. I couldn't care less about their new features they've released, they are useless to us. They are essentially holding their customers as hostage and making us pay the increased fees because they know we have little choice in the matter.However, we'll be investing more resources in ensuring our landing pages are REBUILT on other software such as unbounce. STAY AWAY from Instapage unless you want to face unexpected costs.You can clearly see a lot of their customers are not happy about this change of pricing, as the negative reviews are flooding in. They should look after their current customers and honour the pricing they signed up for. Was a complete mistake signing up for Instapage in the first place.

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Seth GoyesSource : trustpilot.com
(Reviewed on 15 October 2019)
Not worth the price

I've been an Instapage enterprise client for just over 2 years. I built my entire CRO agency using Instapage as the backbone. In those 2 years, they increased the enterprise pricing 3x. While the platform itself is amazing and offers specialized CRO tools, there are many competitors out there with the same features offering their technology for a fraction of the price.A couple weeks before my enterprise contract expired, I was contacted by my case manager who told me that Instpage would be increasing their enterprise pricing 10x. I kid you not...10 times. I had 400+ live pages + over 50 clients + trained team members on the platform and was forced to make a costly and time consuming migration to another platform. They did give me a grace period to do all of this. In summary, great platform but insanely overpriced. Even the basic plan; in 2 years it went from $69 to $199. They also deleted 75% of their template library. I get they want to be the "designated" CRO builder that is suited for $2500/month agencies but I think the decision to delete 100+ good looking templates and leave you with nothing but wireframes is a snobby/silicon valley move. Like the Apple stand.

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Sheldon ReynoldsSource : trustpilot.com
(Reviewed on 09 October 2019)
I am not a big fan of the refund…

I am not a big fan of the refund policy. It shows a lack of trust in the product. Most software companies have very user friendly refund policies. Instapage just wants you cash and is less concerned with your user experience. It took days to communicate with support in regards to a simple cancelation request.

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Sheldon ReynoldsSource : trustpilot.com
(Reviewed on 08 October 2019)
I am not a big fan of the refund…

I am not a big fan of the refund policy. It shows a lack of trust in the product. Most software companies have very user friendly refund policies. Instapage just wants you cash and is less concerned with your user experience. It took days to communicate with support in regards to a simple cancelation request.

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RyleySource : trustpilot.com
(Reviewed on 19 September 2019)
Disappointing... Shady business practices, pricing frequently changes.

Instapage started us on a $49/mo plan. A year later, that price increased to $79/mo with minimal feature additions. Now another year later, we're told that our price will increase to $199/mo this December without choice.When we voiced our concern with their customer service desk, we were told that we could go elsewhere for our landing page needs.When we voiced our concern on their Facebook post (along with dozens of other disappointed customers, our comments were deleted and our ability to comment on their posts was disabled.Nothing but shady business practices from this company.Looking forward to switching to a provider that provides actual customer service and can keep their pricing/business model consistent for more than 12 months.Best of luck.

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Dante MontovanoSource : trustpilot.com
(Reviewed on 17 September 2019)
Instapage is one of my top used tools…

Instapage is one of my top used tools for bringing in qualified leads. Instapage landing pages direct qualified traffic to our lead forms. The Instapage landing pages are designed to specifically help with conversions so I can generate more marketing qualified leads. Overall the platform offers a streamlined and intuitive landing page builder to allow almost anyone build and deploy great landing pages. There are multiple landing page templates available on Instapage (which are categorized and you have the ability to create a completely custom landing page, this is a no brainer for a small marketing team. In terms of measurement, Instapage does a great job of providing multivariate testing, heatmaps, and scroll maps.Also, Instapage’s native integrations with Facebook’s pixel and Google Analytics/Ads make it really easy to track and manage paid campaigns.

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Alan C.Source : trustpilot.com
(Reviewed on 14 September 2019)
Long time user - quick, flexible, and nice templates

We've been using Instapage for over a year and I have to say, it's by far the BEST landing page tool we've used. The quick pagedemo.co URL's are great for testing things out and the fact that you can share the page and have a collaborator write changes to be made makes it a great freelancer's tool. The templates are great and the ability to be nimble and use A/B/C... variations and test is spectacular. Another part I love about Insta is the fact that if I need help I can just click on the chat and someone is there to help. I would love to see some more granular analytics like button tracking -- I may need to learn how to do this if it is possible on Instapage. Overall, a great tool for the price and I highly recommend to anyone who is needing to test out marketing tactics for Landers using A/B varients.

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CarolynSource : trustpilot.com
(Reviewed on 13 September 2019)
I feedback negatively on Instapage for…

I feedback negatively on Instapage for charging me but apparently there was a misunderstanding. Goran and especially Kelly from Instapage support were very helpful and efficient n I got almost full refund! I would prefer to have a full refund though but is satisfied with the outcome! Kudos to your effort!

...more
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Videos on Instapage

How to Integrate a Form
How to Integrate a Form
How to Use Instapage Personalization
Instapage Integrates with Marketing Powerhouse: HubSpot
What is Email Marketing?
What is A/B Testing?

Instapage Screenshots

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screenshots
Instapage Demo - 100+ Landing Page Templates
Instapage screenshot: Save your team time with Instapage collaboration, which enables your designers, account managers, and clients to leave feedback right on a landing page.
Instapage screenshot
Instapage screenshot: Split test your pages to optimize performance and increase conversions.
Instapage screenshot
Instapage Screenshots
Instapage Screenshots
Instapage Screenshots
Instapage Screenshots
screenshots
screenshots
screenshots
Instapage Demo - 100+ Landing Page Templates
Instapage screenshot: Save your team time with Instapage collaboration, which enables your designers, account managers, and clients to leave feedback right on a landing page.
Instapage screenshot
Instapage screenshot: Split test your pages to optimize performance and increase conversions.
Instapage screenshot
Instapage Screenshots
Instapage Screenshots
Instapage Screenshots
Instapage Screenshots

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