Home/AB Testing Software/Instapage
Updated on: February 21, 2019
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Instapage

A powerful landing page platform for the Marketing Teams
★★★★★
★★★★★
(465 Ratings) Write Review

Instapage is one of the most powerful landing page platform aimed to maximize the return on investment on various paid advertising channels including AdWords, Facebook Ads that enable businesses to offer personalized landing pages and experiences for every promotion, which in turn, boost the conversion rate of your website. The platform offers endless options that enables customized designing of your page. Besides, there are various tools such as landing page builder, publishing tools, integrations ecosystem, optimization tools along with a team or client collaboration layer that provide end-to-end solution to the marketing teams and agencies.

Instapage Features Show All Features

Instapage Technical details

Support 24/7 (Live rep) Business Hours Online Customer Type Freelancers Large Enterprises Medium Business Small Business
API Contact San Francisco, CA
Deployment SaaS/Web/Cloud Category AB Testing Software

Instapage Pricing

Pricing ModelFree Trial , Freemium , Subscription , Quotation Based
How much does Instapage cost ?
The pricing for Instapage starts at $69.0 per month. Instapage has 3 different plans such as - Core at $69.0 per month, Optimizer at $99.0 per month and Team and Agency at $179.0 per month. Instapage also offers a custom plan based on the customer's request.
Core
$69 /Month

$69 Per Month Billed Annually and $79 Per Month Billed Month-to-Month

Ideal for new digital marketers

Core includes:

  • All of these powerful features
  • Mobile-responsive builder
  • Real-time collaboration
  • Instablocks
  • 20 integrations

Optimizer
$99 /Month

$99 Per Month Billed Annually and $129 Per Month Billed Month-to-Month

Optimal for advanced marketers

  • All Core Features, plus
  • Unlimited A/B Testing
  • Heatmaps
  • Dynamic text replacement
  • Conversion analytics
Team and Agency
$179 /Month

$179 Per Month Billed Annually and $229 Per Month Billed Month-to-Month

Best value for teams and agencies

  • All Optimization features, plus
  • 15 private subaccounts
  • Branded lead notifications
  • Audit log

Enterprise
Custom

Customized plan with advanced functionality. For your unique needs

  • All Team and Agency features, plus
  • Global Blocks
  • AMP landing pages
  • Customer Success Manager
  • Professional services
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Disclaimer: The pricing details were last updated on 27/03/2018 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

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Instapage Reviews

OVERALL RATING
4.6
Based on 465 Rating(s)
Rating Distribution
  • 422
  • 30
  • 4
  • 4
  • 5
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Melanie E.Source : capterra.com
★★★★★
★★★★★
(Reviewed on 03 February 2019)
Expensive, But Better Than Any Other Landing Page Creator

Pros: I make a great deal of use of landing pages as a part of various lead generation campaigns and while I have tried others - and have created lead pages from scratch in WordPress and MailChimp nothing beats Instapage The design options are so diverse, the UI so very well laid out and the customer service so good that things just go right every time, which is exactly what I'm looking for.

Cons: The price. It's expensive. But, it's worth the investment.

Overall: Lead pages are an essential part of effective lead generation campaigns, and the fact that the analytics available are not only easy to understand - and to explian to clients - makes my life a lot easier - and my marketing campaigns far more efficient.

...more
Jorden B.Source : capterra.com
★★★★★
★★★★★
(Reviewed on 31 January 2019)
Great landing page tool for our business

Pros: I think Instapages has been great for us. Especially for someone with not much techy experience. I appreciate the variety of pre-designed templates to use. And they've had a good support team when I needed them.

Cons: I think it's a bit pricey, especially if you're a smaller business just getting started.

...more
Verified ReviewerSource : capterra.com
★★★★★
★★★★★
(Reviewed on 30 January 2019)
Quick Landing Page Creation

Pros: Instapage is a great way to quickly stand up a landing page without having to get a programming team involved. It's fairly intuitive and is pretty well documented.

Cons: Being a builder, it has some limitations. As a programmer I prefer to build things myself, but it is often more economical for someone in our marketing team to quickly build something simple in Instapage.

Overall: Most of my experience with Instapage has been that of a developer working within the confines of the system to integrate it into our workflow. That said, our marketing team has greatly benefited from using Instapage and not having to wait for an available developer to build a landing page.

...more
Verified ReviewerSource : capterra.com
★★★★★
★★★★★
(Reviewed on 27 January 2019)
Simple easy leads & 1 page websites

Pros: Simple to use with easy design interface.

Cons: Changed the subscription option. Getting used to new version.

...more
Tara P.Source : capterra.com
★★★★★
★★★★★
(Reviewed on 24 January 2019)
Best landing page platform

Pros: Instapage is so easy to use and they have a great support team

Cons: When copying a landing page, the lead notifications don't copy

Overall: I've used SharpSpring before for landing pages and Instapage is the best. So simple to use and very user friendly.

...more
Source : g2crowd.com
★★★★★
★★★★★
(Reviewed on 22 January 2019)
"Great platform, terrible customer service (in my experience)"

What do you like best?

I believe the platform is incredibly versatile and provides a great range of capabilities and templates for landing page development and campaign flow.

What do you dislike?

I had a very small issue with the "settings" HTML code interfering with an HTML block i had inserted on my page. The header was the standard google conversion tracking code, and the HTML block was a simple embedded video. I know enough to realize they are contradicting each other somehow, but there is no information on their site which explains how these two code bases interact - so I had to reach out to customer service to resolve the issue. While speaking with one of their representatives, I was informed that unless I upgrade to the Enterprise Plan, they are unwilling to provide what to me seems like an extremely low effort solution to a problem that I assume many users will face in this product. Enterprise plans are *significantly* more expensive, and apparently required for even the simplest troubleshooting of built in features. Very disappointed and am considering other options, as this is a necessary component to our campaign build out.

What business problems are you solving with the product? What benefits have you realized?

Fast landing page creation, though limited to what the service team is willing to assist on - an intentional lack of platform resources are forcing users into expensive "enterprise plans"

...more
Kelsey B.Source : capterra.com
★★★★★
★★★★★
(Reviewed on 21 January 2019)
Great Templates, Easy To Use

Pros: The thing I like most about Instapage is its ease of use. It is extremely easy to develop an a professional looking landing page that serves almost any need that our organization has ever had. From the multitude of features to the good looking pre-designed templates (which are very easy to modify), Instapage has enabled our organization to utilize landing pages for a wide variety of events and purposes. The cost is also very effective; definitely much cheaper than a lot of the competitors.

Cons: My least favorite aspect of Instapage would have to be the mobile development portion of the service. I have noticed that when I develop a landing page in desktop mode, I have to modify the desktop version to make it mobile friendly once I switch to mobile view. It would be much better if I could develop a desktop version and a mobile version, separate and apart from each other.

Overall: My overall experience with Instapage has been a rewarding one, as Instapage has proven effective for my organization on numerous occasions. We will definitely be a repeat customer every time we need a landing page for any purpose.

...more
Eric B.Source : capterra.com
★★★★★
★★★★★
(Reviewed on 21 January 2019)
Quality landing pages

Pros: I love being able to create custom landing pages for each our campaigns, it really helps drive our conversions.

Cons: Some of the layout features are a little bit too free-form and it would be helpful if the heat-mapping features could help guide you to building a better layout right out of the gate.

Overall: We've gotten great use out of using Instapage for our landing pages on various email campaigns.

...more
Rolly C.Source : capterra.com
★★★★★
★★★★★
(Reviewed on 17 January 2019)
The best plug and play tool to do websites

Pros: It's very easy and friendly website maker. It includes Integrations with some platforms.

Cons: Very expensive for some LATAM users and agencies.

...more
Stanisa K.Source : capterra.com
★★★★★
★★★★★
(Reviewed on 09 January 2019)
One of the best landing page softwares, love it!

Pros: I love this platform for making your landing page stand out. It's amazing and it's really easy to use. It uses blocks and it's responsive.

Cons: It's one of the platforms which are on the priceir side, but it's great tool.

Overall: If you're creating funnels and landing page, you will love this tool for your business. The conversion is great and analytics are amazing.

...more
Read All Reviews

Videos on Instapage Youtube Official Channel

Instapage Screenshots

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screenshots
Instapage Demo - 100+ Landing Page Templates
Instapage screenshot: Save your team time with Instapage collaboration, which enables your designers, account managers, and clients to leave feedback right on a landing page.
Instapage screenshot
Instapage screenshot: Split test your pages to optimize performance and increase conversions.
Instapage screenshot
Instapage Screenshots
Instapage Screenshots
Instapage Screenshots
Instapage Screenshots
screenshots
screenshots
screenshots
Instapage Demo - 100+ Landing Page Templates
Instapage screenshot: Save your team time with Instapage collaboration, which enables your designers, account managers, and clients to leave feedback right on a landing page.
Instapage screenshot
Instapage screenshot: Split test your pages to optimize performance and increase conversions.
Instapage screenshot
Instapage Screenshots
Instapage Screenshots
Instapage Screenshots
Instapage Screenshots

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Instapage Integration

★★★★★
★★★★★
(8463 RATINGS)
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Disclaimer

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