Home/Landing Page Software/Instapage
Updated on: May 26, 2020
What is Instapage ?
Instapage - Landing Page Software : SaaSworthy.com
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Instapage

A powerful landing page platform for the Marketing Teams
(724 Ratings) Write Review

Instapage is one of the most powerful landing page platform aimed to maximize the return on investment on various paid advertising channels including AdWords, Facebook Ads that enable businesses to offer personalized landing pages and experiences for every promotion, which in turn, boost the conversion rate of your website. The platform offers endless options that enables customized designing of your page. Besides, there are various tools such as landing page builder, publishing tools, integrations ecosystem, optimization tools along with a team or client collaboration layer that provide end-to-end solution to the marketing teams and agencies.

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Instapage Technical details

Support 24/7 (Live rep) Business Hours Online Customer Type Freelancers Large Enterprises Medium Business Small Business
API Location / Phone Number San Francisco, CA
Deployment SaaS/Web/Cloud Category Landing Page Software

Instapage Pricing

Pricing ModelFree Trial , Freemium , Subscription , Quotation Based
Core
$69 /Month

$69 Per Month Billed Annually and $79 Per Month Billed Month-to-Month

Ideal for new digital marketers

Core includes:

  • All of these powerful features
  • Mobile-responsive builder
  • Real-time collaboration
  • Instablocks
  • 20 integrations

Optimizer
$99 /Month

$99 Per Month Billed Annually and $129 Per Month Billed Month-to-Month

Optimal for advanced marketers

  • All Core Features, plus
  • Unlimited A/B Testing
  • Heatmaps
  • Dynamic text replacement
  • Conversion analytics
Team and Agency
$179 /Month

$179 Per Month Billed Annually and $229 Per Month Billed Month-to-Month

Best value for teams and agencies

  • All Optimization features, plus
  • 15 private subaccounts
  • Branded lead notifications
  • Audit log

Enterprise
Custom

Customized plan with advanced functionality. For your unique needs

  • All Team and Agency features, plus
  • Global Blocks
  • AMP landing pages
  • Customer Success Manager
  • Professional services
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Instapage Pricing
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Disclaimer: The pricing details were last updated on 27/03/2018 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

Instapage FAQs

Instapage is Landing Page Software. Instapage offers the following functionalities:

  • A/B Testing
  • Drag and drop Builder
  • Pre-built Templates
  • Pixel Perfect
  • Mobile Friendly
  • Form Integration
  • Sticky Bars
  • Pop-ups
  • Countdown Timer
  • Dynamic Text Replacement (DTR)
  • Analytics
  • SEO Optimized
  • Custom Domain
  • Files Download

Learn more about Instapage features.

The pricing for Instapage starts at $69.00 per month. Instapage has 3 different plans:

  • Core at $69.00 per month.
  • Optimizer at $99.00 per month.
  • Team and Agency at $179.00 per month.
    • Instapage also offers a custom plan based on the customer's request.

      Learn more about Instapage pricing.

No, Instapage does not offer a free plan.

Learn more about Instapage pricing.

Yes, Instapage provides API.

Ask the Community View Community

Instapage Alternatives Instapage Alternatives

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Unbounce
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Just as the name suggests, Lander is a very optimised and easy-to-use landing page builder, thanks to the advanced features including the A/B Testing tool....
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Landing Lion is a drag and drop landing page builder with its focus on speed and efficiency. It promises to be faster than any other landing page builder on...
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OptimizePress
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OptimizePress is a powerful solution that turns Wordpress into a complete platform for building marketing sites, sales funnels, landing pages and membership...
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LadiPage
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LadiPage is a landing page designing platform that helps businesses to promote sales by advertising their products and services. The application helps...
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LanderBolt
LanderBolt
LanderBolt is a compact landing page solution built for anybody who uses landing pages. Users get the ability to create high converting landing pages in...
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Instapage vs LanderBolt

Instapage Reviews

OVERALL RATING
4.5
Based on 724 Rating(s)
Rating Distribution
  • 639
  • 42
  • 12
  • 23
  • 8
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User in Information Technology and ServicesSource : g2crowd.com
(Reviewed on 07 January 2020)
"An easy to use landing page tools"

What do you like best?

Easy to use landing pages with analitycs and ads personalization features

What do you dislike?

The recommandations of optimization are sometime not relevant

What problems are you solving with the product? What benefits have you realized?

The fact that instapage allow you to design and build landing page with out having technical skills

...more
Gustavo MSource : g2crowd.com
(Reviewed on 27 December 2019)
"Landing pages are slow"

What do you like best?

Easy to use and quickly being able to create the landing page.

What do you dislike?

Landing pages are slow (Google Ads constantly alerts about this issue).

Once you develop all the pages on their plataform they have you locked in. Won't give you a HTML export of your landing pages. You either suck it up and pay more or have to clone all the landing pages on another software.

Expensive.

Recommendations to others considering the product:

Be carefull with their business practice.

Our plan price would increase about 300%+ for a bunch of features our team would not use.

Contacted support to be able to get a more reasonable plan, which they refused telling us that we should use the new features.

Contacted then again to be able to get a .html export of our designs to be able to move on to another provider, and they told us that was not possible.

Contacted support a 3rd time explaining the sutiation telling then that we like Instapage but at current price (for features we do not use) was too expensive, so we could agree on some terms (for a 5+ years custumer), or at least, give the .html export of our pages so we could move on.

They replied: That's not possible. You either pay up 3 times more or leave with nothing.

Our team had to re-do hundreds of pages.

What problems are you solving with the product? What benefits have you realized?

Landing page builder with personalization to use with Google Ads.

...more
User in Financial ServicesSource : g2crowd.com
(Reviewed on 27 November 2019)
"Instapage is my go to landing page platform"

What do you like best?

easy to use, design and integrate with other platforms

What do you dislike?

pricing is expensive and has gone up significantly.

What problems are you solving with the product? What benefits have you realized?

sign up pages, landing pages, webinar pages etc.

...more
Raquel PSource : g2crowd.com
(Reviewed on 26 November 2019)
"The best builder of landing pages"

What do you like best?

How quickly you can build pages. This is good for our clients.

What do you dislike?

The gallery pic is a mess

Some people of my team doesn't speak english

What problems are you solving with the product? What benefits have you realized?

We do campaigns so quiclky, it's really good for our clients.

...more
Agency in AutomotiveSource : g2crowd.com
(Reviewed on 25 November 2019)
"Inculeader "

What do you like best?

The features and customer support has always been relatively strong.

What do you dislike?

Sometimes, features fail causing issues with conversions and while some days customer support is instant, other times, you just never hear back.

Recommendations to others considering the product:

None off the top of my head but I’ve sent a few to customer support over the years.

What problems are you solving with the product? What benefits have you realized?

Conversions have always been great compared to competitors and their pricing is actually pretty decent with the features offered compared to Unbounce or other companies.

...more
John RSource : g2crowd.com
(Reviewed on 25 November 2019)
"Instapage is the best landing page builder for agencies"

What do you like best?

Instapage is the most comprehensive and easy to use landing page builder available. The ability to create and customize "blocks" across different landing pages allows us to replicate effective landing pages quickly, across many client accounts. There's also a great Dynamic Text Replacement tool that allows us to target a bunch of keywords/ad groups/locations without having to create an entirely new landing page. Plus, there's great integrations and the builder itself is incredibly easy to use. Simply put, Instapage is the best option out there for agencies like us... and we've tried them all!

What do you dislike?

Instapage's cost is definitely geared more toward enterprise users and/or agencies who serve large-businesses. They've raised the cost substantially a couple of times over the last few years, but they've also added a lot of new features. Feature-wise, I'd love to see more customization put toward improving the forms.

What problems are you solving with the product? What benefits have you realized?

We love Instapage because it allows us to get quick, effective, conversion-optimized landing pages up for our clients, literally in minutes... and the best part is that they can be created by team members who aren't web design specialists. Instead of taking days or weeks for website updates, just about anyone on our team can create, test, and iterate landing pages for our paid search campaigns in just a few minutes.

...more
Jillian SSource : g2crowd.com
(Reviewed on 25 November 2019)
"User friendly drag and drop website builder."

What do you like best?

The most helpful tool Instapage offers its subscribers is the ability to build a website and view it at the same time. There is no coding involved - what you see in the builder tool is what you can expect to see on your finished page...it's incredibly simple!

What do you dislike?

The only feature I wish Instapage had is the ability to create sub folders for organization purposes. My organization manages hundreds of pages and it would be nice to sort them in a more organized way.

Recommendations to others considering the product:

I wish Instapage gave us the ability to select which additional features / support tools were available to us. We are kind of locked into a really high cost contract and do not use the features we are being charged for simply because my teams uses this platform to manage internal networking and landing pages. We do not publish any pages to the public.

What problems are you solving with the product? What benefits have you realized?

Instapage has helped my organization manage hundreds of landing pages in a clean, simple, easy to use format.

...more
Administrator in Marketing and AdvertisingSource : g2crowd.com
(Reviewed on 25 November 2019)
"Flexible System for Quick Landing Page Construction"

What do you like best?

The drag and drop interface makes it simple for anyone on the team to use.

What do you dislike?

Challenging to integrate with some CRMs.

What problems are you solving with the product? What benefits have you realized?

Time to landing page construction was reduced to hours from weeks, enabling us to get our campaigns in market much more quickly.

...more
Kate BSource : g2crowd.com
(Reviewed on 12 November 2019)
"Customized Landing Pages Made Simple"

What do you like best?

I do not have experience with any coding languages, so I love Instapage because I can build complex landing pages with basic drag-and-drop tools.

My favorite features:

- Instablocks, (new feature!!) which allows you to build a landing page from a series of blocks. Block Templates can be inserted and then edited on any landing page. Blocks saved as Global Blocks update across the board, i.e. if you have a footer set as a Global Block when you update a link in the footer, it updates on all landing pages with that block.

- Integrations; you can integrate forms on your landing page with quite the handful of software (ex. MailChimp, Salesforce, Google Ads, etc)

- Ease of adding images, customization, and changing landing page URLs

What do you dislike?

A few things my team struggles with on Instapage:

- Limiting Integrations; you can only integrate forms to one source at a time. We would prefer to have more than one form on a landing page, so we've had to work around that.

- Video Limitations; currently you can only embed YouTube videos to landing pages.

- Random updates; lately Instapage has made a few simple tweaks that temporarily throw us off.

Recommendations to others considering the product:

If you're looking for a simple, no-coding needed, way to create beautiful and fully customized landing pages that transfer to mobile, Instapage is the way to go.

What problems are you solving with the product? What benefits have you realized?

Getting information to our customers in a simple, fully customized, and presentable fashion. We love being able to keep a few of our landing pages not searchable, as the information is private to certain users.

...more
Administrator in Computer SoftwareSource : g2crowd.com
(Reviewed on 11 November 2019)
"Beautiful landing page generator "

What do you like best?

Easy to handle, drag and drop, landing page creator. Possibility to customize and insert custom JavaScript.

What do you dislike?

Not so much user friendly, sometimes I miss the stuffs and paths to functions.

What problems are you solving with the product? What benefits have you realized?

Marketing landing page.

...more
Read All Reviews

Videos on Instapage

How to Integrate a Form
How to Integrate a Form
How to Use Instapage Personalization
Instapage Integrates with Marketing Powerhouse: HubSpot
What is Email Marketing?
What is A/B Testing?

Instapage Screenshots

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Instapage Demo - 100+ Landing Page Templates
Instapage screenshot: Save your team time with Instapage collaboration, which enables your designers, account managers, and clients to leave feedback right on a landing page.
Instapage screenshot
Instapage screenshot: Split test your pages to optimize performance and increase conversions.
Instapage screenshot
Instapage Screenshots
Instapage Screenshots
Instapage Screenshots
Instapage Screenshots
screenshots
screenshots
screenshots
Instapage Demo - 100+ Landing Page Templates
Instapage screenshot: Save your team time with Instapage collaboration, which enables your designers, account managers, and clients to leave feedback right on a landing page.
Instapage screenshot
Instapage screenshot: Split test your pages to optimize performance and increase conversions.
Instapage screenshot
Instapage Screenshots
Instapage Screenshots
Instapage Screenshots
Instapage Screenshots

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