Instapage is one of the most powerful landing page platform aimed to maximize the return on investment on various paid advertising channels including AdWords, Facebook Ads that enable businesses to offer personalized landing pages and experiences for every promotion, which in turn, boost the conversion rate of your website. The platform offers endless options that enables customized designing of your page. Besides, there are various tools such as landing page builder, publishing tools, integrations ecosystem, optimization tools along with a team or client collaboration layer that provide end-to-end solution to the marketing teams and agencies.
|Support||24/7 (Live rep) Business Hours Online||Customer Type||Freelancers Large Enterprises Medium Business Small Business|
|API||Contact||San Francisco, CA|
|Deployment||SaaS/Web/Cloud||Category||Landing Page Software|
$69 Per Month Billed Annually and $79 Per Month Billed Month-to-Month
Ideal for new digital marketers
$99 Per Month Billed Annually and $129 Per Month Billed Month-to-Month
Optimal for advanced marketers
$179 Per Month Billed Annually and $229 Per Month Billed Month-to-Month
Best value for teams and agencies
Customized plan with advanced functionality. For your unique needs
Disclaimer: The pricing details were last updated on 27/03/2018 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.
We are fascinated by its marketing automation, which provides a lot of convenience when conducting advertising campaigns through email. We like that your visual A / B test editor has so many customization options, and that the platform allows you to quickly create separation tests. And segment online marketing campaigns. We also liked your landing page manager, which allows you to review a lot of information about them, and online forms.
Your system of creating map terms is too limited in terms of the different cartographies that can be made. A good example of this is that it does not allow to make radial or territorial cartographies, and the maps are not integrated to external services. In general, its integration with third-party hosting software is limited. It does not offer enough options when programming separation tests.
We recommend it for its excellent ability to integrate into social networks and marketing campaigns within them. It has excellent tracking tools. It is also recommended for the application of statistical relevance analysis, as they are quite professional.
A great advantage of Instapage is that it makes it possible to analyze statistical relevance very easily. It also allows you to create and manage sales funnels, and perform analysis of these. Its website analysis tool has saved us a lot of time by being so precise, and our conversion rates are much better optimized. It is also easier to manage surveys.
Pros: Ease of use
Professional quality look for finished pages
Flexibility in design
Cons: Lack of some basic shapes and designs in page builder
Added functionality was probably good for some people, but I didn't need it, yet was forced to increase my subscription - it pretty much doubled. I should've been able to stay on the plan I originally signed up with and had been with for 2 years already. All other software services maintain the contract you signed up with even though they might adjust their future payment plans and update the software.
Overall: Disappointing as a long term customer to be forced to leave and move all of my pages to another better value (and it turns out better quality as well as cheaper) software provider.
It seems easy but the end result is completely different from what you would expect.
What you build vs what you see as the end result, completely opposite and I am not sure what's going wrong since in the editing mode everything seems to be working well. Pathetic software!
Creating a landing page for specific customer segments
Pros: Instapage is a simple but yet powerful page builder, I see it as an unsung hero, you don't hear much about it, but it's great at what it was built for.
It tops the list when it comes to building stunning looking pages for your online business, it also support numerous third party integrations.
I am most likely to recommend Instapage for the less tech savvy.
Cons: I think we users should have more customization option, more than just working with sections and columns.
And more templates should be added.
Overall: Instapage helps me easily build sales funnels for my business and that of my clients.
Pros: Just like the product says... it's an instant page creator for landing pages. It gets the job done and has some great features to offer too. The best part about it is it's ease of use for those people who need a landing page but don't know the technical side of it all. Instapage is a drag-and-drop app that basically anyone can use given they can follow step-by-step instructions.
Cons: The limits. If you're looking for a full on website with backups, great security, dedicated servers for fast interaction, and customization, this is not what you're looking for. While it is relatively easy to use, you get a few good templates, some basic features to get your leads, and decent load times.
Overall: After using Instapage for a few months for some clients, I can definitely recommend it if they're not looking to hire extra help (web developers). It's an instant solution to create quick landing pages for some promotions you might be running but if you need a "real" website, you might want to try something else.
Incredible visual customization that mirrors across desktop and mobile with ability to edit each without affecting the other. Terrific multivariate testing (with more than just A and B testing options). Ease of tracking integrations. Design templates don't look cookie cutter and all offer great customization.
Not much I don't like for the price. There occasionally feels like an opportunity exists to better streamline the UI, but it's possible/likely I'm not navigating using all their built-in flow.
Utilize the free trial and see if it works for you. We used for a month free and knew we wanted to on board more permanently.
Customized landing page solutions with custom content for different audiences. A/B testing allows us to find best messaging to implement across advertising and on our main website.
Pros: You know what other landing page software does? It forces you into a fixed template that cannot be changed in any way. You know what Instapage does? It lets you create *any* type of page you want. You can make it as ugly or beautiful as you want. The A/B testing is excellent and the Heatmaps give you deep insight into your visitors actual movements on the page. Those cost a lot of $$ at other providers, btw.
Cons: A bit limited with assets, templates, icons but they're adding more as time goes on. And of course, the high monthly price will always be a con, but the ROI is definitely there.
Pros: The templates are gorgeous and easy to build. I think I built my first page in one day. Their analytics are simple to understand and straightforward. It's not as powerful as Google analytics but the average user doesn't need all those extra dashboards and funnels.
Cons: I'm not sure what the scalability is like. I don't think I can build more than a landing page. It's limited when it comes to building an entire website.
Overall: I was introduced to Instapage by their blog. They provided a lot of case studies and insights. They know what they are talking about and that gave me the confidence to move forward with them.
The interface is easy, the drag and drop of modules make creating easy and the detailed reporting to track conversions is what we were looking for.
So far, I haven't found anything that I didn't like except maybe I clicked on A/B testing and can't figure out how to go back to just one version so there keep being comparisons made in the dashboard.
Fast, easy and affordable
Tracking conversions with an attractive page was the goal and our first trial was a success. Leads and registrations are flowing in and we can connect them directly to page views in our funnel
Pros: It's really easy to use, so people without developing skills could easily use it.
Cons: Sometimes it's buggy, so you'll have to try a few times to make it look exactly as you need