Home/Landing Page Software/Instapage
Updated on: January 26, 2021
What is Instapage ?
Instapage - Landing Page Software : SaaSworthy.com
View Gallery
95% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Instapage

A powerful landing page platform for the Marketing Teams
(978 Ratings) Write Review

Instapage is one of the most powerful landing page platform aimed to maximize the return on investment on various paid advertising channels including AdWords, Facebook Ads that enable businesses to offer personalized landing pages and experiences for every promotion, which in turn, boost the conversion rate of your website. The platform offers endless options that enables customized designing of your page. Besides, there are various tools such as landing page builder, publishing tools, integrations ecosystem, optimization tools along with a team or client collaboration layer that provide end-to-end solution to the marketing teams and agencies.

Instapage Awards

Most Worthy
Fastest Growing
Most Popular
Most Searched

Instapage Features Show All Features

Instapage Technical details

Support 24/7 (Live rep) Business Hours Online Customer Type Freelancers Large Enterprises Medium Business Small Business
API Location / Phone Number San Francisco, CA
Deployment SaaS/Web/Cloud Category Landing Page Software

Instapage Pricing

Pricing ModelFree Trial , Freemium , Subscription , Quotation Based
Core
$69 /Month

$69 Per Month Billed Annually and $79 Per Month Billed Month-to-Month

Ideal for new digital marketers

Core includes:

  • All of these powerful features
  • Mobile-responsive builder
  • Real-time collaboration
  • Instablocks
  • 20 integrations

Optimizer
$99 /Month

$99 Per Month Billed Annually and $129 Per Month Billed Month-to-Month

Optimal for advanced marketers

  • All Core Features, plus
  • Unlimited A/B Testing
  • Heatmaps
  • Dynamic text replacement
  • Conversion analytics
Team and Agency
$179 /Month

$179 Per Month Billed Annually and $229 Per Month Billed Month-to-Month

Best value for teams and agencies

  • All Optimization features, plus
  • 15 private subaccounts
  • Branded lead notifications
  • Audit log

Enterprise
Custom

Customized plan with advanced functionality. For your unique needs

  • All Team and Agency features, plus
  • Global Blocks
  • AMP landing pages
  • Customer Success Manager
  • Professional services
Screenshot of the Vendor Pricing Page
View Full Screen

Disclaimer: The pricing details were last updated on 27/03/2018 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

Instapage FAQs

Instapage is Landing Page Software. Instapage offers the following functionalities:

  • A/B Testing
  • Drag and drop Builder
  • Pre-built Templates
  • Pixel Perfect
  • Mobile Friendly
  • Form Integration
  • Sticky Bars
  • Pop-ups
  • Countdown Timer
  • Dynamic Text Replacement (DTR)
  • Analytics
  • SEO Optimized
  • Custom Domain
  • Files Download

Learn more about Instapage features.

The pricing for Instapage starts at $69.00 per month. Instapage has 3 different plans:

  • Core at $69.00 per month.
  • Optimizer at $99.00 per month.
  • Team and Agency at $179.00 per month.
    • Instapage also offers a custom plan based on the customer's request.

      Learn more about Instapage pricing.

No, Instapage does not offer a free plan.

Learn more about Instapage pricing.

Yes, Instapage provides API.

Ask the Community View Community

Instapage Alternatives Instapage Alternatives

98% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
Unbounce
(726 RATINGS)
Unbounce
Unbounce is among the top landing page builders and woos the customers with more than 100 AI-powered templates, including industry-specific ones. It allows the...
Visit Website
Instapage vs Unbounce
96% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
Leadpages
(264 RATINGS)
Leadpages
Leadpages is among the top landing page builders and comes with a slew of mobile-friendly templates inbuilt. They are super easy to customise and custom...
Visit Website
Instapage vs Leadpages
98% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
ClickFunnels
(1424 RATINGS)
ClickFunnels
ClickFunnels software is a platform used to generate leads, generate sales, or run a webinar event. The software offers advanced customization tools to...
Visit Website
Instapage vs ClickFunnels
94% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
Landingi
(382 RATINGS)
Landingi
Landingi is a very easy-to-use landing page builder as it comes with a host of pre-made templates that are designed for a better return from the campaign. It...
Visit Website
Instapage vs Landingi
90% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
Lander
(3 RATINGS)
Lander
Just as the name suggests, Lander is a very optimised and easy-to-use landing page builder, thanks to the advanced features including the A/B Testing tool....
Visit Website
Instapage vs Lander
90% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
Pagewiz
(20 RATINGS)
Pagewiz
PageWiz is one of the most flexible and versatile page builders with a host of features like mobile-friendly optimisations and easy setup. It has the...
Visit Website
Instapage vs Pagewiz
88% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
OptimizePress
(41 RATINGS)
OptimizePress
OptimizePress is a powerful solution that turns Wordpress into a complete platform for building marketing sites, sales funnels, landing pages and membership...
Visit Website
Instapage vs OptimizePress
88% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
LadiPage
(3 RATINGS)
LadiPage
LadiPage is a landing page designing platform that helps businesses to promote sales by advertising their products and services. The application helps...
Visit Website
Instapage vs LadiPage
87% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
Landing Lion
(34 RATINGS)
Landing Lion
Landing Lion is a drag and drop landing page builder with its focus on speed and efficiency. It promises to be faster than any other landing page builder on...
Visit Website
Instapage vs Landing Lion
86% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
GrooveFunnels
(1 RATINGS)
GrooveFunnels
GrooveFunnels software is a platform used to build funnels and can sell digital products. Build websites with custom domains and hosting to manage upsells....
Visit Website
Instapage vs GrooveFunnels

Instapage Reviews

OVERALL RATING
4.3
Based on 978 Rating(s)
Rating Distribution
  • 71.8 %
  • 14.6 %
  • 3.2 %
  • 2.2 %
  • 6.2 %
SHARE YOUR EXPERIENCE Write a Review
Sort By
Filter by Source
Adrian TSource : g2crowd.com
(Reviewed on 29 October 2020)
"A life saver"

What do you like best?

I love how easy it is to create an LP, and integrate it with other tools we use.

What do you dislike?

Some minor bugs in the editor, but overall not deal-breaking.

Recommendations to others considering the product:

If you're looking to build many landing pages, without needing to wait and pay developers and designers, use Instapage.

What problems are you solving with the product? What benefits have you realized?

Creating LP's for my clients. I don't need the help of designers or devs anymore, keeping the client's and my agency's costs down.

...more
Alex AuSource : trustpilot.com
(Reviewed on 28 October 2020)
Instapage support top notch

Instapage support, specifically a support staff named Andreea, provided quick and well done assistance to my webpage issues. Night and day beyond service of any other page builder platform I've experienced.

...more
Sunny NunanSource : trustpilot.com
(Reviewed on 21 October 2020)
Where have you been all my life Instapage?

Where have you been all my life, Instapage?I'm so over dealing with cumbersome Wordpress pages that make me do too much thinking in terms of layout and trying to figure out what should go where. This platform has been a lifesaver for our small business that markets a ton. I've only every had great customer service also, so not sure if they upped their game or if the typical 'pissed customers tell 10x as many folks as happy customers do' is at play here.Nevertheless we're very happy customers and we appreciate the great platform, usability and customer service.

...more
Adrian RSource : g2crowd.com
(Reviewed on 18 October 2020)
"Slick and beautiful!"

What do you like best?

I love how quickly I can put together a beautiful landing page for events webinars or any other type of promotion I can think of. I love how intuitive the interface is and a one-month trial to get me comfortable figuring everything out.

What do you dislike?

I dislike that there is no direct integration for click funnels or to add affiliate marketing programs.

Recommendations to others considering the product:

Check out the one-month trial and see if it works for you if it doesn't just cancel and check out another app.

What problems are you solving with the product? What benefits have you realized?

I am solving how to make quick but effective landing pages for various projects. I am seeing the impression it has on clients when I'm able to quickly produce a sample page for them to show the power of our services.

...more
RonSource : trustpilot.com
(Reviewed on 12 October 2020)
Wonderful customer service

Lemo via chat helped me tremendously. No wait time at all, he spent over 30 min on my problem. I have used clickfunnels previously and I would get emails back in 48-72 hrs.Most companies are going the email rather than the live chat route. The power of Instapage, the aesthetics, ease of use, and customer support make this a no-brainer. WELL WORTH THE MONEY!I run a small business, and the landing page conversion for contests and such has been phenomenal

...more
Lea AbboudSource : trustpilot.com
(Reviewed on 16 September 2020)
Saves so much time, money, and effort

As a demand generation manager, Instapage solved 10 things at once for me in a very short amount of time. I was able to build a webinar page in a few hours, integrate it with Go To Webinar, contact support for help with domain connection and UTM hidden fields, they helped me sort it all out.It also integrates with Salesforce and pardot so well.

...more
Carla AzevedoSource : trustpilot.com
(Reviewed on 15 July 2020)
Increased our advertising conversions by 320%

I am incredibly confused by the recent reviews on this page. Our experience with Instapage has been one of the best of any software vendor. Not only is the platform incredibly easy to use, their customer success top notch, and their educational marketing materials best in class. Instapage actually lives up to its value proposition by providing real results. We have over $1.5M a year in advertising spend now sending traffic to personalized landing pages and we've seen our conversion rates go up by 320%. For us this has created millions in additional revenue.Our team is able to build beautiful landing pages using their Instablocks functionality and even connect our hundreds of landing pages to our ad campaigns using AdMap. My marketing team could not live without Instapage. $149 is a drop in the bucket compared to the value its created for us. Even though we're based out of Brazil. My recommendation is to ignore the trolls below and give it a try yourself.

...more
User in Financial ServicesSource : g2crowd.com
(Reviewed on 14 July 2020)
"Easy to Create Beautiful Landing Pages & Easy to Automate"

What do you like best?

InstaPage has a ton of 'out of the box' templates that work well. But I love how easy it is to create new pages (desktop, mobile, tablet). And they have so many options for easy integrations. Price point is affordable so that's also a plus! AB testing is a breeze, and tracking mouse movement, page depth and clicks is a game changer.

What do you dislike?

Sometimes when you create a custom page for desktop view it's all messed up in mobile view. (but this only seems to happen in pages I've made from scratch. Not with template pages)

What problems are you solving with the product? What benefits have you realized?

We have historically had a difficult time capturing contact information for interested customers. Instapage has made it easy for us to create custom landing pages across multiple online campaigns - and create effective lead capture funnels that our customer love. This has increased the quality of our communication and customer satisfaction AND decreased page bounces.

...more
Ezra RSource : g2crowd.com
(Reviewed on 12 June 2020)
"InstaPage An Amazing Web Hosting App"

What do you like best?

I love their use of Visitor Statistics and site traffic reporting. InstaPage did an amazing job providing the user with tools to promote my online business. Instapage has a very nice "30-day money-back guarantee" which gives the end-user the confidence to try them out.

What do you dislike?

Customer service needs to be improved a bit. It seems like the wait time exceeds my patience.

Recommendations to others considering the product:

Instapage is great and I would only recommend putting the customer service contact information more front and center on the support page, otherwise, they are amazing! Instapage is doing an amazing job with handling customer requests.

What problems are you solving with the product? What benefits have you realized?

I use analytics to gain insights as to website traffic and what content to market to which groups.

...more
Eric Ezra RSource : g2crowd.com
(Reviewed on 03 June 2020)
"Instapage Best Lead Conversion Software"

What do you like best?

the interface, the look and feel design and the support

What do you dislike?

I am not sure I am still loving every moment

Recommendations to others considering the product:

In a changing world of advertisements these tools can get us where we need to be. They provide amazing customer service and templates to help any business convert more traffic from landing pages and heat maps. If somone is talented and knows how to use these awesome tools then they can really grow their business. If not they need to use them today

What problems are you solving with the product? What benefits have you realized?

landing page and heat maps are am very interested and working with

...more
Read All Reviews

Videos on Instapage

How to Integrate a Form
How to Integrate a Form
How to Use Instapage Personalization
Instapage Integrates with Marketing Powerhouse: HubSpot
What is Email Marketing?
What is A/B Testing?

Instapage Screenshots

screenshots
screenshots
Instapage Demo - 100+ Landing Page Templates
Instapage screenshot: Save your team time with Instapage collaboration, which enables your designers, account managers, and clients to leave feedback right on a landing page.
Instapage screenshot
Instapage screenshot: Split test your pages to optimize performance and increase conversions.
Instapage screenshot
Instapage Screenshots
Instapage Screenshots
Instapage Screenshots
Instapage Screenshots
screenshots
screenshots
screenshots
Instapage Demo - 100+ Landing Page Templates
Instapage screenshot: Save your team time with Instapage collaboration, which enables your designers, account managers, and clients to leave feedback right on a landing page.
Instapage screenshot
Instapage screenshot: Split test your pages to optimize performance and increase conversions.
Instapage screenshot
Instapage Screenshots
Instapage Screenshots
Instapage Screenshots
Instapage Screenshots

Articles on Instapage

Research Report
The internet is a very vast virtual place in this generation and the footfall (read “traffic”)... read more

Customers

Instapage Integration

97%
(26039 RATINGS)
Website Builder Software