Home/Email Marketing Software/MailerLite
Updated on: April 6, 2020
What is MailerLite ?
MailerLite - Email Marketing Software : SaaSworthy.com
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90% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

MailerLite

Email Marketing Made Simple
(247 Ratings) Write Review

MailerLite is a simple, flexible email marketing service that helps businesses expand their outreach. The drop-and-drag email builder lets you design your own professional-looking newsletters without HTML while the automation features assists in building effective email campaigns from scratch without any technical know-how. With its landing pages feature for running online marketing campaigns and customisable pop-ups that can be setup in just a few clicks, MailerLite is a well-rounded solution for turning visitors into loyal and returning customers or subscribers. The integration feature of MailerLite helps you leverage customer data and enhance workflows by linking your MailerLite account to all other web services you use.

MailerLite Awards

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Fastest Growing
Most Searched

MailerLite Features Show All Features

MailerLite Technical details

Support 24/7 (Live rep) Online Customer Type Freelancers Large Enterprises Medium Business Small Business
API Location / Phone Number Vilnius, Lithuania
Deployment SaaS/Web/Cloud Mobile - iOS Category Email Marketing Software

MailerLite Pricing

Pricing ModelFree Trial , Freemium , Subscription
Free
Free

1-1000 Subscribers

Features

  • Drag-and-drop Editor
  • Rich Text Editor
  • Built-in photo editing
  • File Manager
  • Mobile-Friendly Email Newsletters
  • Landing Pages
  • Pop up forms
  • Embed forms
  • Subscriber Management
  • Advanced Segmentation
  • Unsubscribe Page Builder
  • Email Automation
  • RSS Campaigns
  • A/B Testing
  • Email Campaign Reports
  • Domain authentication
  • Multi-user accounts
  • User permissions
  • Integrations
  • API
  • Knowledge base
  • Video tutorials
  • Email Support 24/7
Basic
$84 /Year

For 1000 Subscribers

  • 1-1000 Subscribers : $84 per Month billed Annually or $10 per Month billed Monthly
  • 1001-2500 Subscribers : $126 per Month billed Annually or $15 per Month billed Monthly
  • 2501-5000 Subscribers : $252 per Month billed Annually or $30 per Month billed Monthly
  • 5001-10000 Subscribers : $420 per Month billed Annually or $50 per Month billed Monthly

Features

  • Includes features of Free plan, plus
  • Remove MailerLite logo
  • Custom HTML Editor
  • Free newsletter templates
  • Custom design template : $100 per Month
  • Use Custom Domains
  • Auto Resend
  • Deliver by Timezone
  • Dedicated IP : $50 per Month
  • Click maps
  • Opens by location
  • Live Chat Support 24/7
  • Premium support : $100 per Month

Based upon the Number of Subscribers, the pricing plan varies. Contact the vendor to get the latest pricing detail.

Screenshot of the Vendor Pricing Page
MailerLite Pricing
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Disclaimer: The pricing details were last updated on 02/01/2019 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

MailerLite FAQs

MailerLite is Email Marketing Software. MailerLite offers the following functionalities:

  • Contact Management
  • Auto-Responders
  • Click-through Tracking
  • Drip Campaigns
  • Event Triggered Email
  • Mailing List Management
  • Spam Check
  • Template Management
  • A/B Testing
  • Drag and Drop Editor
  • List Segmentation
  • Document Library
  • Real-time Email Editor
  • Click Map
  • Contact List Import
  • Email Scheduling
  • Predesigned Email Templates
  • RSS to Email
  • Free Stock Photos
  • Sign Up Forms
  • Delivery by Time Zone
  • Mobile App
  • Abandoned Cart Email
  • Facebook Ads

Learn more about MailerLite features.

The pricing for MailerLite starts at $84.00 per year. MailerLite has a single plan:

  • Basic at $84.00 per year.
    • MailerLite also offers a Free Plan with limited features.

      Learn more about MailerLite pricing.

Yes, MailerLite offers a free plan.

Learn more about MailerLite pricing.

Yes, MailerLite provides API.

Ask the Community View Community

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MailerLite Reviews

OVERALL RATING
4.1
Based on 247 Rating(s)
Rating Distribution
  • 193
  • 10
  • 2
  • 39
  • 3
SHARE YOUR EXPERIENCE Write a Review
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EdSource : trustpilot.com
(Reviewed on 28 February 2020)
Avoid is my advice

Got a colleague using their service happily. I try and open an account... nothing but hassle, rebuffed a few times. Opened up an account elsewhere, working fine. MailerLite seem to have some odd internal decision matrix as to whether they will first open and account and then secondly let you stay. Just wished they'd pick a phone up and have a chat - but they won't. Looking at moving the working account over to a new provider as the risk of using MailerLite seems high. MailerLite, wanna chat?

...more
TponderSource : trustpilot.com
(Reviewed on 26 February 2020)
DON'T USE MAILERLITE!

Subscribed to a newsletter and the moment I received my confirmation from signing up I also received 17 spam emails. I let the website know what had happened once I signed up, hopefully they will switch. I unsubscribed immediately. JUST DON'T I have an online business/shop and I would NEVER use any type of newsletter subscription service until I exhausted all of the choices out there. Do your research to save yourself a lot of time, loss of subscribers and possibly loss of customers.

...more
NicholasSource : trustpilot.com
(Reviewed on 21 February 2020)
Amazing... after just 2 hours of use

I mean... it's incredible. I've just switched over from ActiveCampaign, which I absolutely adore, but I needed a more cost-effective option until I grow my list more. MailerLite provides everything that ActiveCampaign does, and more! I was even able to switch my Landing Pages to MailerLite as well. The automation builder isn't as specific as ActiveCampaign in terms of what it can do, but it's certainly more robust than, say, MailChimp's automated workflows and really gets the job done. I don't see how you can do better for a starting software, and I'm planning to continue to grow with it since it's so robust and affordable. I gave it a try because it received #2 in a list of best email apps of 2020, and I am thrilled after 2 hours of use that it does exactly what I need!Thanks!

...more
Verified UserSource : trustradius.com
(Reviewed on 10 February 2020)
Great features, easy-to-use interface

Use Cases and Deployment Scope

I use MailerLite for email marketing. It allows me to segment lists and retarget when needed. It's also the most cost-effective solution, so I recommend it to all of the small businesses that I consult for.

Pros and Cons

  • User interface.
  • Step-by-step tutorials for non-marketing users.
Edit
  • Nothing I can think of. They are a 'lite' suite of products. You get only what you really need.

Likelihood to Recommend

Best suited for users whose area of expertise is not email marketing (as in, someone whose job is not solely email marketing.) MailerLite gives you the information you need for effective email marketing, without having to spend a lot of time 'learning' what to do. Put in comparison, it's like going to a physical therapist when you are injured. You just do what they tell you to do, and you get better, but you don't have to take an anatomy class or have any of that knowledge in order to perform the exercises they give you and get results.
Read this authenticated review

...more
Ioana RSource : g2crowd.com
(Reviewed on 04 February 2020)
"Easy to use and cheap"

What do you like best?

I found it very easy to use and very affordable.

What do you dislike?

Can't think of anything I didn't like about Mailerlite

What problems are you solving with the product? What benefits have you realized?

I needed a cheap simple solution for getting subscribers and sending a newsletter. I was used to Mailchimp but would have required a paid plan for the features I needed. Because I only had a handful of subscribers, Mailerlite's free plan offered everything I wanted.

...more
JasonSource : trustpilot.com
(Reviewed on 03 February 2020)
Do Not Signup or Pay For This Service

Absolutely shocking service, we were recommended to use this company by another company, but have only experienced issues. Once you send a certain amount of emails you are completely blocked from sending any further emails - just as a comparison you can have 2000 subscribers in Mailchimp and send them all an email more than once a month FOR FREE!Customer Service are responsive, but basic with their replies and in no way helpful, other than saying they do not wish to help or offer any remedy.We only used the service for 2 months, and this company says they have a 'no refunds' policy, meaning we are losing money for 10 months of unused subscription.Do not waste your own business money on this bad service, you will regret it.

...more
Juraj ReškoSource : trustpilot.com
(Reviewed on 19 January 2020)
Yes, approving your account can be tough...

Yes, approving your account can be tough... And yes, they really ask you what is the origin of your contacts and who are you going to be sending your e-mails to. But, I don’t really care, because they care about their IP address reputation so all the e-mails sending out from their shared IP addresses are delivered to the customers' inboxes. And this is what you want in the end, right?! I don’t want my emails ending up in spam folders just because someone else is sending real SPAM!.

...more
Brighde ReedSource : trustpilot.com
(Reviewed on 17 January 2020)
I wish I had checked on Trustpilot…

I wish I had checked on Trustpilot before I spent 3 days converting everything over and I was so excited as the emails looked so nice. I basically tried to send out my first campaign and like so many other people they just change their mind about approving us with no reasons given. Thank goodness I hadn't closed down my mail chimp or I would have lost everything. AVOID like the plague. 1 starEDIT: Literally two minutes after I wrote this review and told Mailerlite I had written this, I got an email back from them saying that they 'reran the algorithm' and it was approved. I edited my review here from 1 star to 3 stars.I will be proceeding with caution.

...more
Maggie PSource : g2crowd.com
(Reviewed on 08 January 2020)
"I've tried them all, and MailerLite works best for me!"

What do you like best?

I've used Infusionsoft, Ontraport, AWeber, Get Response, Drip, Constant Contact and probably other systems I've forgotten about in the last twenty years of our online business.

Some of those providers had way more features than we needed, and they charged up the wazoo for it, like Infusionsoft. They seemed to think everyone who owns a business is raking in money, and they wanted their cut up front.

Then there are those who offer a more affordable service, but they don't have many features. It seems they appeal to hobbyists rather than serious businesses. The free version of MailChimp comes to mind.

I switched to MailerLite last month, and I have been totally bowled over by the incredible service, support and features they offer for such a reasonable price! Finally, a service that gives me the room to expand my business instead of driving me into debt. MailerLite is helping me build my business and succeed, and as I grow, it will only be reasonable to pay a bit more for the service.

The learning curve on most systems is steep, and help is often less than perfect. With MailerLite, how to use it is pretty intuitive, and the support is phenomenal. I've tried just about every service you can imagine, so I know what's out there, and I'm totally sold on MailerLite. MailerLite provides great support and a super service rich with features at an affordable price for anyone.

What do you dislike?

I currently have not seen any disadvantages to using MailerLite for my business. We have four websites of different types, and it would be nice to be able to set up separate accounts for each, but the MailerLite system does allow us to use all its features for multiple websites; it just takes a tiny bit more adapting and thinking to get it sorted. If you have a single business and website, that isn't an issue. But even if you have multiple sites, it's still doable with MailerLite.

Recommendations to others considering the product:

MailerLite may seem to be too good to be true. The price is affordable for anyone, and the features are terrific. Just try it. You'll love it.

What problems are you solving with the product? What benefits have you realized?

It's early days, but I figure we'll be saving about $500/year by using MailerLite. Also, they provide better reporting for things that matter, like how many subscribers I have that I'm being billed for. AWeber and Drip were notoriously bad at that and seemed to use a different kind of math for adding up subscribers. With MailerLite, I can easily see how many subscribers I have, and the numbers make sense. I also like how easy it is to create nice email templates with MailerLite. Way easier than most others I've used.

...more
MikeSource : trustpilot.com
(Reviewed on 02 January 2020)
MailerLite can really hurt your business

I have used MailerLite for 2 years and kind of liked it - until they one day suddenly terminated my account without any explanation or warning.The only thing I was told is that I did not live up to their terms. The problem is just that I have several times written to their support via live chat to have the terms explained in relation to affiliate marketing and was told what I was doing was fine. I have even sent screenshots of this to their support now but do not get any reply or explanation even though I have tried several times.At first, it seems like a great service for a cheap price but it is risky. Their support does not care about you and can see I am not the only one experiencing this.It is just too risky to use MailerLite as they are unreliable and even if you have proof they will just not get back to you if you should run into issues. Find another provider instead is my best advice so you do not, like me, end up spending two years building up a list and setting up automations and then just have it all taken away without any explanation.

...more
Read All Reviews

Videos on MailerLite

Easily Create and Send Beautiful Newsletters - MailerLite
Easily Create and Send Beautiful Newsletters - MailerLite
How to Start Making Videos and Apply it to Email Marketing?
How to Use Segments
How to build high quality email lists - Ultimate Guide Chapter 1

MailerLite Screenshots

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