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MailerLite

Email Marketing Made Simple

(835 Ratings) Write Review

What is MailerLite and how does it work? MailerLite’s email marketing solution empowers people of all skill levels to create professional campaigns from start to finish at affordable pricing. Their intuitive drag and drop editors and templates make it easy to build newsletters, websites, landing pages, pop-ups and more. All without coding!. With MailerLite's powerful and free drag and drop website builder you easily create a personalized website to share your blog or brand Connect with your audience and grow your business using features like automation, surveys, e-commerce tools, A/B testing, segmentation, and an always-growing list of integrations including Wordpress, Zapier, Magento, Shopify, and more. MailerLite provides educational content like monthly webinars, tutorials and marketing guides along with fast 24/7 live customer support and a Forever Free plan.

FOLLOWERS 5,731 7,076 7,458 1,872 9,270

MailerLite Awards

MailerLite Features Show All Features

Email Marketing Features

Facebook AdsHas an inbuilt tool to set up a Facebook marketing campaign
Abandoned Cart EmailSends email to customers who have failed to check out their cart items
Mobile AppHelps your team to stay top on the business everywhere
Delivery by Time ZoneSubscribers receive the email at the exact time they are in their timezone.
Sign Up FormsBuild sign up forms to allow website visitors to join your mailing list
Free Stock PhotosProvides a library of free stock photos for commercial use
RSS to EmailHelps users to receive any new updates or the latest news from the website
Predesigned Email TemplatesProvides a library of templates to build an email
Email SchedulingScheduling an email on a specific time or auto-responding to an action
Contact List ImportAbility to import contacts from TXT, EXCEL, CSV formats and also can enter manually
Click MapAllows tracking user click activity and how they interact with email
Real-time Email EditorHelps to view the email while editing at the same time
Document LibraryCentral repository to manage your assets like Images, PDF files, etc.,
List SegmentationSegregates the customers into smaller groups enabling the user to send targeted emails
Drag and Drop EditorLets you customize the elements with images, web forms, boxes, tables, etc. by simple drag and drop interface
A/B TestingA/B testing is a method of comparing two versions of a webpage or app against each other to determine which one performs better. AB testing is essentially an experiment where two or more variants of a page are shown to users at random, and statistical analysis is used to determine which variation performs better for a given conversion goal
Template ManagementA method of governing a company's document environment based on a variety of document models is known as template management. An efficient template management solution makes it easier for workers to build papers, saving time and efficiency.
Spam CheckPrior to sending out your campaigns and automation emails to your contacts, you can use spam check to help find areas of spamminess. The spam check tool checks the content of your message and shows the results on both the campaign summary and campaign Settings pages.
Mailing List ManagementMailing list management is the process of organizing all email addresses that you collect from customers and leads. You can submit more targeted emails and boost metrics like open rate and bounce rate by validating addresses and removing inactive subscribers from your list on a regular basis. Consider mailing list management to be all of the behind-the-scenes work that goes into keeping the mailing list up-to-date and accurate.
Event Triggered EmailSends emails to targeted customers based on their activities
Drip CampaignsDrip campaigns or drip marketing is a type of marketing communication that is broken down into pieces and spread out over time to subtly nudge a prospect to take action rather than offering them anything out of the blue.
Click-through TrackingClick-through tracking is an analytics feature that measures and reports where people click or tap on websites, apps, and emails. A click tracking tool tracks mouse clicks and taps using software or tags. This information is gathered and presented numerically, graphically (heat maps), or through individual sessions (session recordings). Marketers, analysts, and user researchers use click monitoring tools to attribute conversions, assess user interaction, and identify website failures and optimization opportunities.
Auto-RespondersAbility to send automated emails to the contacts subscribing to the list.
Contact ManagementThe process of storing, organizing, and monitoring information about your clients, prospects, and sales leads is known as contact management. In its most simple form, an address book or an Excel or Google spreadsheet with entries for all of the people with whom you do business can be used to handle your contact details. Many companies, on the other hand, prefer to use advanced contact management software. This is particularly useful if you have a large number of contacts to keep track of or several people who need access to the information.
Instagram AdsHas an inbuilt tool to set up an Instagram marketing campaign
Google Remarketing AdsAllows for retargeting your customers via Google Display Network to increase conversions
Send Time OptimizationHelps to find the best sending time to engage with your customer
Multivariate TestingMultivariate testing is a technique for altering multiple variables to test a hypothesis. The aim of multivariate testing is to figure out which combination of variations out of all the possibilities performs the best. Combinations of changeable components make up websites and smartphone applications. A multivariate test involves modifying several elements at once, such as an image and headline. Three picture variations and two headline variations are combined to produce six material variations that are checked simultaneously to find the winning variant.

MailerLite Technical details

Support	24/7 (Live rep) Online	Customer Type	Individuals Freelancers Large Enterprises Medium Business Small Business
API		Location / Phone Number	Vilnius, Lithuania
Deployment	SaaS/Web/Cloud Mobile - iOS	Official Website	https://www.mailerlite.com/
Deployment	SaaS/Web/Cloud Mobile - iOS	Category	Email Marketing Software

MailerLite Pricing

Pricing ModelFree Trial , Freemium , Subscription

MONTHLY YEARLY

Free

For up to 1,000 Subscribers

Features

12,000 monthly emails
1 user
24/7 Email & Chat Support for first 30 days
Drag & drop editor
Email automation builder
Websites
10 landing pages
Signup forms & pop-ups

Growing Business

$9 /Month Billed Yearly

$108 billed Yearly

Up to 1,000subscribers

Features

Unlimited monthly emails
3 users
24/7 Email support
Includes features of Free plan, plus
Sell digital products
Unlimited templates
Dynamic emails
Auto resend campaign
Unlimited websites & blogs
Unsubscribe page builder

Advanced

$19 /Month Billed Yearly

$228 billed Yearly

Up to 1,000 Subscribers

Features

Unlimited monthly emails
Unlimited users
24/7 Live chat & email support
Includes features of Growing Business plan, plus
Facebook integration
Custom HTML editor
Promotion pop-ups
Multiple triggers in automations
Preference center
15% off Google Workspace

Enterprise

Custom

Businesses with over 100K subscribers.

Features

Unlimited monthly emails
Unlimited users
24/7 Live chat & email support
Includes features of Advanced plan, plus
Dedicated success manager
Dedicated IP & deliverability consultation
Custom landing page design
Custom newsletter design

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Disclaimer: The pricing details were last updated on 25/03/2023 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

Learn more about MailerLite pricing.

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