Email has been around for decades and has become an integral part of all businesses to function in this technology-driven world. With the ever-increasing emails, managing them becomes a headache. A lot of money and labor is spent on managing emails. This is where email management software comes to the rescue.
But with a plethora of top email management software in the market, choosing the best can become another challenge. That is why we at SaaSworthy have put together a list of the top 7 email management software.
Table of Contents
What is email management software?
Email management software offers capabilities that your default inbox does not provide. Email management software, with the aid of automation, manages all of your emails efficiently and without the need for manual involvement, making your job simpler and quicker.
The top email management software assist businesses in taking control of large amounts of consumer emails and resolving them more quickly. Such software are used by customer experience organizations to ensure that no customer email is overlooked and that all emails are addressed promptly and correctly.
What are the benefits of using email management software?
- There will definitely be a 20-25% increase in average employee productivity by implementing email management software.
- An increase in productivity means that there will be an increase in business profitability.
- An automatic scheduler and assigner guarantee that the team’s workload is distributed evenly and that no individual is burdened with additional work.
- Email management software can assist you in decluttering your inbox. It can analyze the content of your old and new emails and categorize them depending on their significance.
- Email management solutions are beneficial to email-based customer support teams. It allows agents to convert emails into support tickets, which they can subsequently track.
- It is a collaborative software that connects many elements of consumer communication. As a result, when individuals collaborate utilizing this collaborative technology, they are certain to strengthen their bonds with one another.
Top 7 email management software to use in 2021
SaaSworthy has compiled a list of 7 top email management software. This makes your job of finding an email management software easier.
1. SMTP2GO
SMTP2GO is a cloud-based top email management software that offers email tracking and visual reporting to small and medium-sized organizations. It is an efficient and scalable email management software that allows you to send transactional and marketing emails and see reports on email delivery. SMTP2GO is SaaSworthy’s top choice as the best email management software 2021.
The various features of SMTP2GO include –
- Team members can use the email testing capability to authenticate emails and check if they pass spam filters.
- It also notifies you promptly if there is a possible problem in your account, allowing you to resolve it before it interferes with your business operations.
- Managers can evaluate emails and create statistics on variables such as bounce rates and subscriptions using the software.
- SMTP2GO includes an email delivery module to assist users with managing blacklists, reverse DNS, restricted ports, ISP throttling, and feedback loops with providers.
The limitations of SMTP2GO are –
- We could not find any limitations or bad experiences related to SMTP2GO during our extensive research.
2. Boomerang
Boomerang for Gmail is a top email management software that enables businesses to handle inbound and outgoing emails in real-time. Boomerang is a lightweight software in comparison to some of the others mentioned in this article. Boomerang is available as a plugin for Gmail and Outlook. Boomerang is the perfect software for people who are used to Gmail and do not want to change.
The various features of Boomerang include –
- It allows users to momentarily postpone the arrival of inbound emails. It transfers them to a specific folder and receives them in the inbox at a predetermined time.
- Boomerang enables businesses to monitor user interactions and create corporate emails using artificial intelligence technologies.
- It allows managers to interact with users in multiple time zones and track email engagement rates via click tracking.
- There is a built-in emailing scheduler so you can choose when emails are sent and also follow-up reminders so you never forget who you should be emailing.
The limitations of Boomerang are –
- The user interface needs some visual improvements.
- It can be slow at times as the extension needs to load each time.
3. MailChimp
Mailchimp is a web-based top email management software that focuses on email marketing, tracking, sending, and personalization. The software is extremely user-friendly, with pre-built templates and also the option to modify your own designs. Each month, you can send up to 12,000 emails to 2,000 subscribers for free. Therefore, it is the best free email management software.
The various features of MailChimp include –
- It enables you to automate welcome messages upon user registration and emails depending on dates and events.
- It enables you to test up to eight campaign variations and send personalized emails every time. You can see how minor adjustments to email campaigns affect subscriber engagement.
- You can use the iOS and Android apps to generate campaign material, manage users, view reports, and work on email campaigns while on the move.
- Its statistics can assist users who operate an online business in understanding how their email marketing is directly influencing sales on their website.
The limitations of MailChimp are –
- It is not possible to associate two email addresses with the same contact.
- Navigating through the UI can be challenging at first.
4. SendinBlue
Sendinblue is a cloud-based top email management software and is a complete package that meets all of a business’s demands. You can integrate SendinBlue with a wide range of third-party applications, including Salesforce, WordPress, and Shopify. Its free version allows you to send up to 300 emails per day. It is suitable for small, medium, and large-scale enterprises, in addition to startups.
The various features of SendinBlue include –
- It allows for the real-time tracking of activities, deliveries, opens, clicks, and returns, enabling live monitoring of any campaign. A worldwide summary of email performance is available.
- It uses machine learning to determine the best time to send email messages in order to create maximum interaction.
- It manages recurring activities such as creating transactional emails for typical circumstances such as user registration, orders, and password reset requests.
- It helps you to verify appropriate email formatting by previewing how email campaigns will look in web-based email applications on mobile devices.
The limitations of SendinBlue are –
- You cannot attach images larger than 4 MB in the email.
- It is not possible to schedule emails based on different time zones.
5. Zoho Mail
Zoho Mail is a secure and professional top email management software designed to meet all of your emailing demands. Zoho Mail provides a truly ad-free user experience with a 99.9% uptime. Zoho Mail is an excellent choice for freelancers and small companies and is the best personal email management software.
The various features of Zoho Mail include –
- You can set up other POP accounts in Zoho Mail, each of which is shown as a separate module. You can manage all of your email accounts from one location with a single click.
- Zoho Mail has incorporated the best features of social media into the email, allowing you to tag individuals or share folders with a single click.
- Zoho Mail’s sophisticated Control Panel allows you to manage your corporate emails, and administrators can set up specific mailbox limitations and privileges.
- You can effortlessly collaborate and exchange business emails and files in real-time with your colleagues.
The limitations of Zoho Mail are –
- It does not allow you to customize the interface to your liking.
- A beginner might find it challenging to set up and configure Zoho Mail.
6. ActiveCampaign
ActiveCampaign is a top email management software that specializes in email marketing automation. It has more than 1,30,000 corporate users in 170 countries and has been in operation since 2003. Among those 1,30,000 businesses, 1,00,000 of them are small businesses, therefore making it the best email management software for small businesses.
The various features of ActiveCampaign include –
- You can use machine learning algorithms to automate emails. It evaluates the hours of the day according to a contact’s open time and utilizes these suggestions to determine an ideal send time.
- It provides insights into email performance with customizable reporting capabilities such as custom KPIs, tag counting, sales monitoring, and sophisticated segmentation.
- It allows you to automate the sending of welcome emails, the commencement of a welcome series, and the delivery of lead magnets.
- It pushes notifications when leads become hot, including automatically triggered email notifications and task assignments based on changes in the lead score.
The limitations of ActiveCampaign are –
- It does not support the sending of emails in batches.
- The included email templates do not have a subject line.
7. SendGrid
SendGrid is a free cloud-hosted top email management software that offers powerful email marketing capabilities to its users. It has more than 80,000 users around the world. SendGrid sends over 70 billion emails every month for businesses ranging from small to corporate.
Its free subscription allows customers to send 40,000 emails for the first 30 days and 100 emails each day after that. This makes SendGrid one of the best free email management software.
The various features of SendGrid include –
- It helps you in creating an email program that facilitates cross-team communication, from integration and debugging to design and engagement measurement.
- Its cloud-based email delivery system can expand to meet demands, whether you are sending hundreds or millions of emails each month.
- You can modify recipient settings in a single location, making it simpler to adhere to anti-spam requirements.
- With easy triggers and a unified view of your series’ messages and scheduling, you can develop high-impact email automation in hours.
The limitations of SendGrid are –
- The customer support wait times are incredibly long.
- The installation, integration, and setup process can be time-consuming and challenging.
Conclusion
We hope we were able to throw some light on the various top email management software available for use. While the free versions would be sufficient for most freelancers and small-sized businesses, medium and large-scale businesses can upgrade to the paid versions as per their needs. The process of choosing the best top email management software depending on your organization’s demands will now be easier.
If you are looking for any other software for your business, check out SaaSworthy.
Also read:
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• Top 7 Free and Open-Source Chatbot Software to Use in 2021
