What do you like best?
I like how easy it is to use with multiple brands and stores - even without a dedicated method for managing multiple stores.
No matter whether it is the site development, which takes weeks instead of months from nothing to a fully functioning store or the installation ofplugins, everything is faster, easier and cheaper to manage from an overall time and cost perspective. Almost everything you want to accomplish is possible within a few minutes compared to hours and days with a platform like Magento.
Finally, the support staff at Big Commerce, and the surrounding community is excellent with prompt help with a great attitude!
What do you dislike?
The fact that there is some features hidden behind a paywall such as the abandoned cart features. Although they're are too sophisticated anyway.
Although use has been under 1 year it still seems like it has far less negative qualities then other platforms out there today. After further use I will update this review if possible.
Recommendations to others considering the product:
Plan your outline, dev will be fast!
What problems are you solving with the product? What benefits have you realized?
Being able to manage multiple stores easily and connecting to 3rd parts apps. This is a huge advantage over other platforms that have long wait times to plan, mockup, design, develop, stage and quality check changes when on Big Commerce it is plug and play with almost everything single switch be extremely easy to accomplish.