What do you like best?
The tools helps me get leads very quickly on a level that is understandable for everyone. No more long boring expensive ebooks. Also the team has created very cool templates for uses to use. This makes it easy to start and customize them to your personal needs. The way you can set up forms and quizes also makes it possible to personalize them.
What do you dislike?
A downside for smaller companies could be the price of the higher tiers, but the team is really willing to help you with a custom plan if you need to. Also you will earn everything back if you use it properly. Another potential dislike for me was the learning curve, I noticed that due to all the possibilties I got stuck into the "what should it start with" phase. But the team offers great feedback and videos on how to start and which functions to use.
Recommendations to others considering the product:
Try the free trial first, that allows you to test the tool and get you familair. Their onboarding is great.
What problems are you solving with the product? What benefits have you realized?
The problem of getting leads quickly and easily. The benefit is realized for us is that I solved the issue of how to gather leads in a market that hasn't heard of you. We wanted to collect leads in this market, but were doubting between which lead magnet to use. Either giving a way free webinars or ebooks, but these low commitment lead magnets were easier to set up and cheaper to launch. Especially when your start audience isn't to key on reading long white papers.