Benchmark Email

I like that it is easy to combine lists, and that the software only accepts a contact (if that contact is already in the combination of the list. In addition we can create and use lists is very simple, especially with the new updates. Adding contacts to lists works well with several options, I tend to upload Excel files to make new lists, very easy within Benchmark. Something easy to use when creating emails: select blocks and design; but the source code is not so easy to decipher and use (my commands do not seem to take. Using attachments, links and media is easy enough as well. The reports (open, click through etc. are very good, however, with the new interface, it is not so easy to go back to the original email report (it seems to me that I have to choose again from the list of reports .

I do not like that I can not "forward" emails according to my own schedule (I do not have to wait 1 week after the last shipment. Also, Benchmark DO emails get stuck in Junk Spam Trash Promotions recipients' folders and we must remind you (often to check your email. Also, by "copying" an email to use it and changing its name as a new email, I do not like the software to select the "old" contact list to send via email. I have sent emails by mistake to lists of old contacts and that was not a good thing in my situation. The learning curve was steep, but short. We had a couple of false starts, but we learned from our mistakes.

I recommend this great tool because the best part of it is the ability to plan the scope in advance so that our contacts stay 'informed' even when the editor is busy with meetings, conferences, etc. We have three separate weekly and two weekly events, to three different audiences, covering 2,500 individual contacts, and we can pre-fill weeks before and fill in when necessary at the last minute, or simply let the information come out as scheduled. This platform is very easy to use, it does not require much effort to get up to date on how to use it, and there are many email templates to choose from, so you do not always have to create something from scratch. I think it's a good value for money, and the support team has been very useful in my experience.

I am satisfied and will continue using Benchmark. I started with a free trial and I upgraded to a paid service. I plan to stay at Benchmark for a quarterly newsletter and use it to send special invitations or emails. I used other email marketing programs, I chose Benchmark because I wanted an inexpensive option for a project for a client. I would say that Benchmark is easy to use and easy to learn, especially if you have ever used an email marketing program, but like all software programs it has its peculiarities and you learn to deal with them. Unlike other email programs, the reference index allows me to send as many emails as I need without having to pay extra. I think Benchmark is one of the only platforms that allows me to pay based on the number of records and add the number of emails I send.

I've used multiple marketing email clients but Benchmark seems to have more control over the look and feel of an email than the competition. That can be a good thing if you know what you're doing.

The learning curve for Benchmark can be steep. I've been using Benchmark for a while so I know my way around pretty well, but, it took a while to get up to speed.

If you're confident in your email design skills, then Benchmark will be easy for you to learn. You'll have a lot of control over the look of your emails and have the ability to do just about whatever you want to do.

Benchmarks customer service is stellar. . .the best. Any time I have had a question, day or night, they are there to help. I haven't come across a problem yet that they weren't able to solve. They've helped us increase our open rate as well with their analytic tools.

We like being able to use our own custom coded email design. Benchmark serves as the delivery method for our newsletters.

The UI is a little confusing at times. We wish they allowed custom code in the templates they provide. This would allow us to more quickly create newsletters instead of using our own custom coded emails.

Try to use their templates as creating your own custom coded email can be troublesome.

Having a source from which we can send large amounts of email newsletters out from.

simplicity of templates and the ability to mass-upload email contacts.

Limitations in formatting abilities leads to often-clunky formatting and amateaur appearance.

Worth it for large email lists and easy email creation.

Sending out special promotions, targeting past clients.

I can use previous months as templates for new newsletters, so that it always has a similar layout.

I wish there was more customization with sizing within the drag-and-drop editor.

My only issue has been keeping my lists up to date - but that is more my problem than theirs. I love the data I get about who has opened and clicked links within emails and the ratings each of my clients has.

Benchmark is not hard to use and functions much like all other email products I have used

I find that Benchmark is not integrated with other services like some of the other email marketers are.

Make sure it will connect with the other software you use. We started using Benchmark enough years ago that the sites that integrate with other marketers don't have Benchmark as an option.

We get our emails out and scheduled. People get the information we want to send.

Email marketing is made easier with Benchmark email as it is cheaper and easy to use.

I am not satisfied with delivery rate but its cheaper

Sending / intimating customers with new offers and promotions

My favorite part of Benchmark is the ease of use - the drag and drop editor is really, really good.

The automation feature could use a little work, and the Salesforce integration is currently in disrepair -- the Zapier integration they offer as an alternative is extremely limited.

Consider all of your needs, and weigh whether or not the Salesforce integration will be a deal-breaker for you.

I'm using Benchmark to do all email communication and marketing.

I love both the ease of creating dynamic eblasts and accessing informative reports!

The drag and drop editor is easy to use, but I dislike the lack of total personalization that is allowed. I also dislike the fact that, like with all other email marketing programs, an email sent from Benchmark is more likely to go to a recipient's spam folder than a personal email.

It has been a great tool of communicating with our customers and tracking what our customers are interested in!